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Showing episodes and shows of
Maronowitz
Shows
RevOps Unlocked
How to Break Buyer Inertia & Stop "No Decision" Deals | Jen Allen-Knuth & Michael Aronowitz
In this episode of RevOps Unlocked, host Michael Aronowitz sits down with B2B demand generation strategist, Challenger keynote speaker, and founder Jen Allen-Knuth (widely known as DemandJen). Why do over 50% of qualified pipeline deals end in "no decision"? How can marketing, sales, and RevOps teams break customer indecision, challenge the status quo, and create urgency that drives closed-won revenue? Michael Aronowitz and Jen Allen-Knuth break down the mechanics of modern B2B buying behavior, actionable Challenger selling methodologies, and real-world GTM alignment tactics revenue leaders can deploy today.
2026-10-11
29 min
RevOps Unlocked
Liza Stancliff on RevOps Unlocked: Mastering Outbound Sales & Social Branding
This episode explores how to scale a high-performing outbound sales program and use platforms like LinkedIn, Instagram, and Facebook to build a revenue-driving personal brand. Drawing from Liza Stancliff’s frontline experience as a call center agent, the conversation offers actionable tips for new reps to build phone confidence and engineer an empathetic customer journey. Ultimately, the show delivers a precise playbook for turning an authentic social media presence into a massive professional asset.
2026-08-28
23 min
RevOps Unlocked
How to launch a successful outbound sales program for retailers
Despite what the critics say, outbound is far from dead—it has simply evolved. Retailers who rely solely on inbound or automated deflection are leaving massive amounts of revenue on the table; this session will show you how combining the right proactive outreach strategy with human-led execution drives predictable, data-driven growth.
2026-08-22
39 min
RevOps Unlocked
How To Turn Your Contact Center Into a Revenue Center
Is your contact center just a line-item expense, or is it actively driving growth? It’s time to flip the script. Join Michael Aronowitz and Lauren Kindzierski for a VXI LinkedIn Live where we’ll break down exactly how to transform your customer care operations into a massive revenue driver.
2026-04-15
46 min
RevOps Unlocked
The playbook for scaling up with Bob Rees
In this episode I’m joined by Bob Rees, who has an incredible track record of building elite sales programs and driving revenue diversification at scale. Today, we're diving into his playbook for scaling up: why your seasonal hires must align with your core mission, and how consistent onboarding protects your customer experience. Let’s get into the conversation.
2026-03-17
22 min
RevOps Unlocked
How to build and scale massive 500-person sales teams while consistently crushing revenue targets.
Senior Sales and CX Executive Joe Atamian reveals his playbook for driving massive revenue growth. Learn exactly how he builds 500-person sales teams and manages $250M+ P&Ls
2026-03-02
23 min
RevOps Unlocked
Melanie Borden on Theatre of the Mind: Deconstructing the Stories We Tell Ourselves
Joining us is branding strategist and marketing powerhouse, Melanie Borden. We’re diving deep into her new book, Theatre of the Mind, which deconstructs the stories we tell ourselves that keep us performing instead of leading.
2026-02-17
27 min
RevOps Unlocked
Leadership isn't about authority. It’s about service.
I sat down with James Oyola, author of the new book The Helpful Leader, to discuss why the "old way" of managing just doesn't work in today's multi-generational workplace. We dive deep into: Why Emotional Intelligence is a revenue driver. How to navigate conflict without breaking trust. Turning competent managers into transformational leaders. If you’re ready to stop managing and start leading, this episode is for you.
2026-02-11
25 min
RevOps Unlocked
Scaling Revenue Without Losing the Human Touch with Dr. Deepak Bhootra
Can you really find joy in the high-pressure world of sales leadership? My guest this week on Rev Gen Unlocked, Dr. Deepak Bhootra, says yes—and he has the data to back it up. We discuss his approach to leadership, combining behavioral psychology with 30 years of corporate execution. It’s a refreshing take on driving revenue through genuine connection.
2026-02-05
32 min
RevOps Unlocked
RevGen Unlocked: Navigating the 2026 Sales Landscape with Julia Errante
From taking calls on the sales floor to leading Marketing strategy. This week on RevGen Unlocked, I sit down with my longtime colleague Julia Errante to discuss her incredible career pivot. We talk about the reality of the "Bad Lemon Effect," why you should hire for mindset over resume, and where the industry is heading with AI agents and Direct-to-Consumer models. If you are navigating a career change or leading a sales team, you need to hear this.
2026-01-14
15 min
RevOps Unlocked
Is your 2026 strategy to "manage harder" ?
For our first episode of 2026, I invited Charles Forsgard (Sales Leader at Honeywell, GE, Schneider Electric) to RevGen Unlocked. He wrote the book Stop Kidding Yourself,The way that you are managing your salespeople is not helping them and in this episode, he explains why the "Manager" mindset is dead. We cover: Why you must stop telling reps what to do. How to get them to tell you how they will execute. The specific transition from Boss to Coach. Start your year with the right mindset.
2026-01-02
20 min
RevOps Unlocked
The Secret to 50+ New Verticals: Flexibility, Confidence, and Autonomy in Sales
Copper Schwartz shares the secrets of launching new business verticals and closing major deals, discussing why empowering your deal-makers with autonomy and flexibility is critical for success. Cooper also shared his take on AI's role in sales, asserting that while technology helps with lead generation, it won't replace the human ability to build trust and negotiate complex agreements. Listen now for key strategies on scaling your sales engine!
2025-12-09
24 min
RevOps Unlocked
There are no shortcuts to success with Brian Lemon
Brian emphasized that there are no shortcuts to success; discipline involves showing up ready and on time, and neglecting crucial stakeholders, can cause the entire deal to fail.
2025-11-28
22 min
RevOps Unlocked
The "Human + Machine" partnership is the secret to higher win rates.
AI isn't here to replace your sales team—it's here to be the ultimate sidekick, spotting missed opportunities and shrinking cycle times. This week on the RevOps Unlocked podcast, Rob Roy and I discussed how empowering AI to handle the data allows your sales team to focus on the humanization, strategy, and trust that truly closes deals. The result? Higher win rates and happier customers. Listen now to unlock this powerful strategy.
2025-11-24
18 min
RevOps Unlocked
How to Win at Customer Retention and Winbacks
What if you could turn every lost customer into a new opportunity? In this podcast, we explore how to do just that. Join us as we uncover the keys to reducing customer churn and implementing effective win-back strategies that not only bring customers back but make them more loyal than ever.
2025-09-28
21 min
RevOps Unlocked
Sales Culture with Brian Macias
A great sales team isn't born, it's built. This podcast is for sales leaders and entrepreneurs who want to go beyond traditional tactics and focus on the core of what makes a sales organization thrive: its culture. We'll share expert insights and practical strategies for fostering a sales culture rooted in trust, continuous improvement, and a shared vision for success.
2025-09-25
21 min
RevOps Unlocked
The science of upselling and cross-selling.
This podcast dives deep into the art and science of upselling and cross-selling, revealing proven strategies and practical campaigns that will not only boost your average order value but also cultivate fierce customer loyalty. Tune in to discover how to transform every transaction into an opportunity for growth and lasting success!
2025-07-12
20 min
RevOps Unlocked
Unlock the secrets to lasting customer relationships!
Unlock the secrets to lasting customer relationships! This episode dives into successful win-back and retention strategies for companies leveraging outsourcing. Learn how to re-engage, delight, and keep your customers coming back for more.
2025-07-05
18 min
RevOps Unlocked
Your contact center could become your biggest sales channel
What if I told you that your contact center could become your biggest sales channel? In this episode, we're unlocking the power of chat sales and showing you how one major consumer electronics brand went from a 5% to a nearly 27% conversion rate by rethinking how they engage with consumers online. Join Michael and I as we break down how to turn traditional care agents into revenue, generating sellers how to use chat proactively and reactively, and why hiring for energy, not just empathy is the key to contact center sales success in 2025.
2025-07-05
21 min