Shows
The PT Profit, Leverage & Lifestyle ShowEp68: The 6 Steps You Must Do To Become An Elite TrainerPaul Meldrum discusses his journey in personal training, sharing key insights and six essential steps to becoming a successful trainer.Highlights:📣Paul shares his early experiences in personal training, including overcoming challenges and breaking a client’s ankle.📣He highlights the importance of continuous education and practical experience for trainers.The conversation covers the significance of strong communication skills and marketing knowledge in the fitness industry.📣Paul outlines six critical steps to becoming an elite trainer, focusing on personal charisma, business efficiency, technical knowledge, and niche expertise.📣Emphasising the importance of real-world experience, he recommends spending time in both commercial and...2025-05-0740 min
The PT Profit, Leverage & Lifestyle ShowEp67: Opportunity Cost- What Is It & How Much Money Are You Missing Out OnHighlights📞 Lead Conversion Rates: Calling leads at optimal times dramatically affects booking rates and client acquisition, a crucial area for improvement.💰 Opportunity Cost Analysis: Failing to capitalize on leads can result in significant lost revenue, illustrating the importance of proactive engagement techniques.👥 Outsourcing Benefits: Delegating tasks to team members can free up time to focus on high-impact activities like sales and marketing, increasing overall business productivity.📈 Return on Investment: Investing in external help for tasks like sales calls can lead to substantial financial returns, sometimes far outweighing the initial costs.🔄 Scaling and Growth: Hiring additional trainers or team members allows for grea...2025-04-3013 min
The PT Profit, Leverage & Lifestyle ShowEp66: How to Use AI & Bots To Turn Leads Into ClientsHighlights🚀 AI Innovations: The podcast reveals cutting-edge AI tools that are reshaping business interaction and lead generation.💬 Automation of Communication: Highlights the significance of automating responses and nurturing through various social media platforms.🎯 Nurturing Leads: Introduces the idea of multiple touchpoints for nurturing, enhancing the chances of client retention and conversion.📞 Time Efficiency: Stressing how automating interactions frees up significant portions of a trainer’s day.🔄 Speed to Lead: Emphasizes the crucial aspect of quick follow-ups in securing sales, as it influences client purchasing behavior.🤖 Future of Business: Advocates utilizing AI in hand...2025-04-2315 min
The PT Profit, Leverage & Lifestyle ShowEp:65 Never Run Out of Leads Again: 4 Gym Floor Strategies That WorkHighlights🚀 New Member Engagement: Encourage new gym members to book initial health assessments as part of their membership process.📞 Optimal Call Times: Maximize appointment booking success by calling leads during peak times for response.🔄 MIA Strategy: Engage with members who have been inactive for over 30 days to re-establish connection and encourage return visits.🎉 Birthdays as Opportunities: Utilize members’ birthdays to offer free assessments, fostering relationships and potential upselling opportunities.📋 Organized Lead Management: Maintain organized spreadsheets to effectively distribute and manage leads among trainers.🔑 90-Day Progress Reviews: Conduct follow-up calls afte...2025-04-1616 min
The PT Profit, Leverage & Lifestyle ShowEp64: My Step-by-Step System for Hiring and Managing VAsHighlights👩💻 VAs can handle a variety of tasks including social media management, lead generation, and general administrative duties.💼 The onlinejobs.ph platform is a key resource for hiring quality virtual assistants without hefty agency fees.📊 Matt uses a systematic approach to filter candidates effectively, ensuring he selects candidates that align with his business values.🎥 Candidates are required to submit personal video responses, increasing the likelihood of finding dedicated and engaged workers.📈 Matt demonstrates the importance of data-driven analysis in managing social media performance and business growth.💡 Training can be an efficient, on...2025-04-0920 min
The PT Profit, Leverage & Lifestyle ShowEp63: The New Chat GPT Feature Your Missing Out On & How to Optimise SEOIn this episode of the PT Profit Leverage and Lifestyle Show, host Matt is joined by Reed Hansen, the owner and chief growth officer at Market Surge. Reid specializes in helping personal trainers, online coaches, and small business owners streamline their marketing through automation and innovative strategies, including the use of AI. Highlights💡 Marketing Automation: Reid emphasizes the importance of using smart marketing systems and automation to help fitness professionals focus on their core business instead of chasing leads.📞 Warming Up Leads: He advocates for nurturing leads through softer outreach method...2025-04-0240 min
The PT Profit, Leverage & Lifestyle ShowEp62: The Secret To Taking Holidays & Still Getting PaidIn this episode of the PT Profit Leverage and Lifestyle Show, Matt discusses how personal trainers can continue to earn income while traveling. The episode provides detailed options for transitioning from traditional training methods into a more sustainable, flexible business model that promotes both profitability and lifestyle enjoyment.Highlights🌴 Travel Without Fear: Personal trainers can learn how to earn while traveling, addressing a common concern in the industry.🏋️♀️ The Hybrid Model: A blend of in-person sessions with additional online coaching to create multiple streams of income.💰 Value Your Programs: Trainer...2025-03-2617 min
The PT Profit, Leverage & Lifestyle ShowEp61: CRM 101 – How to Streamline, Systemize & Scale Your PT BusinessHighlights📈 Importance of CRM: A CRM is essential for personal trainers, especially those looking to scale their business and enhance client management.💸 Cost Efficiency: Using a CRM can save money in the long run by consolidating multiple software subscriptions into one platform.🔄 Automation Features: CRMs allow for automation of lead nurturing, follow-ups, and onboarding processes, reducing manual workload.📊 Data Management: CRMs provide a centralized dashboard for tracking leads, conversion rates, and client interactions, making it easier to analyze business performance.🗣️ Integrated Communication: The ability to manage communications from various platforms (email...2025-03-1914 min
The PT Profit, Leverage & Lifestyle ShowEp60: Social Media Growth Hacks for Personal TrainersHighlights📸 Profile Setup Essentials: Importance of high-quality profile pictures, compelling bios, and clear calls to action.📈 Content Strategy: Advocates for a balanced content strategy focused on value, results, and personal insights.🌐 Types of Content: Introduction of various content types including value posts, success stories, and interactive polls.📊 Engagement Techniques: Strategies for increasing reach through engaging content like memes and live videos.Book Your Free Business Audit - https://calendly.com/jasonptmastery/audit2025-03-1225 min
The PT Profit, Leverage & Lifestyle ShowEp59: The PT Sales Process Blueprint: Boost Conversions with Structured ConsultationsThe episode outlines an effective sales process for personal trainers, focusing on consultations and emotional engagement to boost conversions.Highlights📈 Importance of a structured sales process for personal trainers.🗣️ Emphasizes emotional connection in consultations.❌ Common pitfalls: offering free sessions without value.🔍 Health assessments help identify client needs.📊 Creating a value stack enhances perceived service worth.💬 Asking the right questions drives client engagement.🌐 Online trainers can adapt the same principles effectively.Key Insights💡 Effective consultations are crucial: A well-structured health assessment allows trainers to uncover client needs and goals, paving the way for better service alignment.🎯 Emotional selling: Clients are driven by emotions; understa...2025-03-0518 min
The PT Profit, Leverage & Lifestyle ShowEp58: From $3K to $5M: Jayde’s Journey to Building A Successful Online PT BusinessJayde from FitTribe shares her journey from starting an online PT business with limited funds to achieving $5 million annual revenue, emphasizing mentorship and strategic marketing.Highlights🚀 Rapid Growth: Jade and her team grew from $5K to $120K months in just a few years.💡 Importance of Mentorship: Investing in mentors helped navigate challenges and drive business success.🔑 High Ticket Offers: Transitioning to high-ticket products increased revenue and client commitment.📈 Marketing Strategy: Paid ads played a crucial role in driving growth and customer acquisition.🌍 Global Team: Fit Tribe now o...2025-02-2637 min
The PT Profit, Leverage & Lifestyle ShowEp57: Dan Henderson: The Formula For Personal Branding & LeverageDan Henderson shares his journey in the fitness industry, emphasizing leverage, team building, and personal branding for success.
Key Insights
💡 Journey of Transformation: Dan evolved from a mobile trainer to a successful gym owner, showcasing the importance of adaptability in business. This transformation emphasizes that growth often requires stepping out of comfort zones.
🔑 Leverage through Team Building: Henderson highlights that hiring administrative support first can free up time for higher-value tasks, illustrating the need for strategic delegation in business operations.
📊 The Power of Personal Branding: Building a personal brand is crucial for attracting clients. Dan stresses that authentic content creation...2025-02-1936 min
The PT Profit, Leverage & Lifestyle ShowEp56: My Lessons & Stats From Spending $1378 On Ads To Making $120k In 1 month
Matt shares his journey of spending $1,378 on ads to generate $120,000 in sales in January 2025, revealing key stats and lessons learned.
Highlights
📈 Biggest month: $120K in sales achieved in January 2025.💰 Investment: Spent $1,378 on Facebook ads.
🔍 Leads: Generated 115 leads at $12 per lead.
📞 Bookings: Secured 41 bookings with a 32% close rate.
🌱 Organic & Paid: 6 clients from ads; 4 from organic marketing.
🛠️ Process: Consistent follow-up is crucial for success.
⚖️ ROI: Achieved a 10x return on ad spend.
Key Insights
🔄 Consistency is Key: Maintaining a consistent pr...2025-02-1218 min
The PT Profit, Leverage & Lifestyle ShowEp55: Perform Under Pressure: Gary’s Cape Protocol for Entrepreneurs
Gary, a mental performance coach, shares insights on emotional regulation and high performance for athletes and business owners.
Highlights
🌟 Gary emphasizes the importance of emotional regulation for high performance.
💪 He discusses the similarities between athletes and successful business owners.
📈 Scheduling emotions can help in processing failure effectively.
🌈 The “Cape” protocol aids in performing under pressure.🔑 Self-leadership is crucial for overcoming challenges in business.
🎤 Communication relies heavily on body language and tone.
📅 Reflecting on failures with a positive mindset fosters growth.
Key Insights2025-02-0535 min
The PT Profit, Leverage & Lifestyle ShowEp54: How To Increase Your Pricing With Ease + Do It Every Year
Learn effective strategies to increase pricing with ease, focusing on supply and demand, service enhancements, and annual adjustments.
Highlights
📈 Understand supply and demand as key drivers for pricing adjustments.
💡 Introduce additional services to justify price increases.
📧 Use effective communication—like emails—to inform clients of changes.
💰 Personalize pricing strategies based on individual client needs.
🔄 Implement annual price increases in your terms and conditions.
🏋️♂️ Highlight the value of hybrid coaching models to enhance client engagement.
🤝 Build loyalty and trust by involving clients in the pricing conversation.
2025-01-2918 min
The PT Profit, Leverage & Lifestyle ShowEp53: How To Find Leads On Social Media & Sell by DM
In this episode, Matt details how to identify ideal clients through social media platforms, particularly Facebook groups, and lays out a structured framework for engaging potential clients via DM. The framework includes initiating conversations, qualifying leads, and making offers, all while maintaining a personal and friendly tone.
Highlights
🧑🤝🧑 Finding Ideal Clients: Strategies for locating ideal clients in Facebook groups and leveraging connections on social media.
📈 Organic First, Ads Later: Emphasizes building a strong organic marketing strategy before investing in ads for amplified results.
🔍 Engagement Framework: Matt outlines a structured framewor...2025-01-2223 min
The PT Profit, Leverage & Lifestyle ShowEp:52 Mastering Training Cues: Maximize Client Gains with Clear Cues & Proper Form
Matt and Jack discuss effective training cues for personal trainers, emphasizing techniques for exercises like squats, deadlifts, bench presses, and lat pulldowns.
Highlights
🏋️♂️ Importance of training cues for effective personal training.
🦵 Squat techniques enhance client performance.
🔄 Deadlift mechanics focus on bracing and push vs. pull.
💪 Bench press setup varies for bodybuilding vs. powerlifting.
📏 Proper lat pulldown form prevents shoulder injuries.
🎉 Building rapport with clients enhances training outcomes.
Key Insights
🗣️ Effective Communication: Clear instructions and cues are essential for personal trainers to help clients understand movements better. Effective communication builds trust and confidence.
💡 Learning Styles: People learn differently; some benefit from visual cues, while others lea...2025-01-1538 min
The PT Profit, Leverage & Lifestyle ShowEp51: The AI Expert - How To Crush It With AI in 2025Chris Champion emphasizes the importance of AI and podcasting for entrepreneurs to thrive in 2025, advocating for automation and personal branding.
Highlights
🎙️ Podcasting is the key to building personal brands and networking.
🤖 AI can automate tasks, allowing entrepreneurs to focus on growth.
🦁 Entrepreneurs must “hunt” for their success, embracing competition.
📈 The separation of wealth will increase between those who use AI and those who don’t.
💰 Bitcoin is seen as the people’s money, independent of government control.
Key Insights
🦁 AI’s Role: Entrepreneurs must leverage AI to automate tasks and enhance business efficiency.
💰 Bitcoin Advocacy: Bitcoin is presented as the people’s currency, free from...2025-01-0847 min
The PT Profit, Leverage & Lifestyle ShowEp50: 2024 Reflection & A Step By Step Process To Set Goals And Achieve Them In 2025
In this episode of the PT Profit Leverage and Lifestyle Show, Matt reflects on the significant changes and accomplishments he experienced throughout 2024, as well as his plans for the coming year. Throughout the podcast, Matt provides insights on how to plan effectively for the upcoming year by breaking down goals and creating actionable steps.
Highlights
🎉 Celebrating Milestones: Matt reflects on personal achievements, including the birth of his son and launching his podcast.
💼 Pivoting Careers: He discusses the decision to close his gym and shift to online coaching, emphasizing fulfillment and family...2025-01-0120 min
The PT Profit, Leverage & Lifestyle ShowEp49: All You Need To Know About Tax & Business Structure
Matt and Michael discuss tax strategies and business structures for personal trainers, emphasizing the importance of proper accounting practices.
Highlights
📊 Understanding business structures is vital for tax efficiency.
🧾 Zero is a recommended accounting software for personal trainers.💡
Separate business accounts help manage finances and simplify bookkeeping.
📈 GST registration is necessary when revenue exceeds $75,000.
🔍 Tax deductions can include gym fees but need careful documentation.
💼 Transitioning from sole trader to company has pros and cons regarding liability and tax.
📚 Consult an accountant for tailored advice on tax and business g...2024-12-2530 min
The PT Profit, Leverage & Lifestyle ShowEp48: How To Sign New Clients In December & Prepare For The January Rush
In Episode 48, learn how to sign new clients in December and prepare for the January rush through effective marketing strategies and client engagement.
Highlights
🎉 Importance of consistent marketing in December.
🎁 Run a high-value New Year giveaway to attract leads.
📈 Use various platforms for promotion: social media, emails, and in-gym engagement.
🐾 Incorporate fun elements, like a kitten, to create a friendly atmosphere.
📊 Aim for a target of 100 leads for effective conversion.
💬 Engage existing clients for referrals to expand reach.
📅 Timing the giveaway for New Year resolutions maxi...2024-12-1824 min
The PT Profit, Leverage & Lifestyle ShowEp47: How To Keep Your Clients During The Xmas PeriodIn this episode, I’ll cover how to keep your personal training clients engaged and committed over the Christmas and New Year period:
🏋️♂️ Set the example for your clients and plan ahead
🎉 Host a Christmas party to build community and boost retention
✉️ Send an email with key updates to your clients
📅 Use time hold forms to manage client sessions
🤝 Offer makeup sessions or switch clients to a hybrid/online model
🚀 Ready to scale your PT business?
Book a FREE business audit with me -https://calendly.com/mattdart21/audit
2024-12-1117 min
The PT Profit, Leverage & Lifestyle ShowEp46: How To Grow A High Performing Team with Kyle Erikson
Kyle Erikson discusses building high-performing teams, emphasizing the importance of values, mission statements, and effective recruitment.
Highlights
🌟 Importance of defining mission and values for business success.
🤝 Aligning team members with company values ensures cohesive growth.
📈 Effective recruitment involves assessing skills, understanding, and desire.
🔑 Trust and delegation are essential for managing a growing team.
💡 Empathy in leadership fosters better relationships and team dynamics.
⚖️ Balancing work and personal life is crucial for long-term success.
🛠️ A strong second-in-command can significantly improve operational efficiency.
Key Insights
2024-12-0423 min
The PT Profit, Leverage & Lifestyle ShowEp45: How Jack Was able To Turn His Business Around From Feeling Lost & At A Plateau
Jack Smith transitioned from retail to personal training, plateaued in his business, and now earning more than he ever has, focusing on a hybrid model for growth and stability.
Highlights
🌟 Jack started personal training in 2021 after a retail career.
🔄 Transitioned from Good Life to Anytime Fitness for better control and opportunities.
💡 Overcame a plateau by seeking mentorship and structured guidance.
📅 Plans to implement a hybrid training model for future flexibility.
🏠 Aims for work-life balance as he prepares to start a family.
🤝 Emphasizes the importance of individualized client relationships in his approach.
Key Insights
🚀 Rapid Progression: Jack’s swift earnings growth h...2024-11-2736 min
The PT Profit, Leverage & Lifestyle ShowEp44: How Pablo Doubled His F2F Business & Transitioned To Full Time Online PTPablo transitioned from a busy face-to-face personal training business in Sydney to a successful online PT model after doubling his clientele.
Highlights
🚀 Pablo doubled his face-to-face PT sessions from 15-20 to 35-40 per week.
🌍 Successfully transitioned to online training after moving back to Spain.
💡 Shifted focus from short-term challenges to long-term client goals.
🤝 Improved client retention with recurring payments and longer commitment periods.
📈 Enhanced sales process led to quick client sign-ups and high perceived value.
📱 Used an app for effective online training and client engagem...2024-11-2041 min
The PT Profit, Leverage & Lifestyle ShowEp43: Structuring Your Finances For Success & Understanding Tax
Structuring your finances with three separate bank accounts can help manage taxes effectively and avoid a hefty tax bill.
Highlights
- 🏦 Three Bank Accounts: Set up an everyday transactions account, a Warchest account, and a tax account.-
💰 Tax Savings: Allocate 20-30% of your income to the tax account to manage tax liabilities.-
📈 GST Registration: Register for GST if you earn over $75,000 annually to streamline tax processes.-
📊 Bookkeeping Software: Use tools like Xero for easy reconciliation and profit tracking.-
💳 Director's Fee: Pay yourself a flexible director’s fee instead of...2024-11-1317 min
The PT Profit, Leverage & Lifestyle ShowEp42: Overcoming Mental Health Challenges with Mat Layton
Mat Layton discusses his journey in personal training, overcoming challenges, and achieving success while balancing education and self-care.
Highlights-
🎉 Epic Results: Matt shares his growth and achievements in personal training.-
🌍 Background: He moved from Wales to Australia and transitioned from retail to fitness.-
📚 Education: Balancing a Bachelor's in Criminology with his PT career.-
💪 Mindset Challenges: Navigating self-doubt and high expectations from parents.-
🧘♂️ Self-Care: Emphasizes the importance of mindfulness and taking time off.-
📈 Business Growth: Increased income by over $500 since starting...2024-11-0635 min
The PT Profit, Leverage & Lifestyle ShowEp41: How Much To Charge & How To Structure Your Offer
Learn how to set your personal training rates and structure offers to minimize client objections and maximize value.
Highlights
💰 Determine your worth before setting prices.
📊 Offer flexible session lengths to cater to clients’ preferences.
🏆 Include additional services for client support and accountability.
📈 Regularly reassess client goals and progress to maintain motivation.
🛠️ Utilize technology for program creation and client tracking.
🎁 Provide referral incentives to enhance value.
📑 Create a professional price presentation to communicate offers clearly.
Key Insights
💸 Pricing Confidence: Charging...2024-10-3013 min
The PT Profit, Leverage & Lifestyle ShowEp40: Why You Need a Hybrid Model for Your PT BusinessA hybrid model combining face-to-face and online services is essential for PT businesses to achieve scalability and profitability.
Highlights:
💡 Hybrid Model Explained: A combination of face-to-face and online services for personal trainers.
📈 Scalability: Enables trainers to scale their business without hiring a large team.
💰 Higher Profit Margins: Reduces overhead costs, increasing profitability.
🤝 Client Acquisition: Easier to gain clients through face-to-face interactions compared to online marketing.
🏋️ Flexibility: Allows trainers to balance work and lifestyle effectively.
🔄 Transitioning Clients: Clients can be moved from face-to-face to online coaching for better leverage.
🌍 Global Opportunities: Online coaching opens doors to clients worldwide, en...2024-10-2315 min
The PT Profit, Leverage & Lifestyle ShowEp39: My Big Announcement About My Business
🎉 Big News! After years of running a successful personal training business, I'm making a bold move—going all-in on business coaching!
🚀 In this episode, I share why I’m stepping away from PT, how I’ve doubled my coaching income in just 3 months, and the tough decision to leave behind my long-term clients. If you're ready to level up and pursue your passion full-time, this one’s for you.
💥 Learn how I transitioned from face-to-face training to full-time coaching—don't miss it!
👉 Watch, share, and get inspired!
2024-10-1614 min
The PT Profit, Leverage & Lifestyle ShowEp38: Stop Selling PT Packs! Structure Your Offer This Way Instead
Stop selling PT packs! Structure your offers with direct debits and value stacking for better retention and stability.
Highlights
🚫 Stop selling PT packs!
💰 Retention issues stem from frequent reselling.
📅 Switch to direct debit for seamless payments.
📈 Weekly or monthly payments ensure stable income.
🎁 Use value stacking to enhance perceived value.
🔄 Automate the experience for clients.
Key Insights
🚫 Avoid PT Packs: Selling PT packs leads to constant reselling, creating stress and retention issues. Transitioning to a different model can a...2024-10-0915 min
The PT Profit, Leverage & Lifestyle ShowEp37: How To Build A High Performing Team with Blake Randall
Blake Randall shares insights on building high-performing teams, emphasizing recruitment, onboarding, and ongoing support for coaches.
Highlights
🎙️ Returning guest Blake Randall discusses team-building strategies.
📋 Importance of defining company values in hiring processes.
🔍 Focus on communication, integrity, and excellence during recruitment.
🤝 Effective onboarding includes shadowing and regular check-ins.
📈 Regular training and support are crucial for team development.
🏆 Creating a culture that attracts quality candidates enhances retention.
💡 Leaders must prioritize their own development to guide their teams effectively.
Key Insights
🚀 Recruitment Strategy: Communicating core values during hiring attracts candidates aligned with the company’s mission, increasing long-term retention. This approach sets a foundation of trust and in...2024-10-0248 min
The PT Profit, Leverage & Lifestyle ShowEp36: The World's Largest Fitness Education Online Platform + How To Increase Your Retention
Jono transformed his struggling boot camp by taking responsibility, upskilling, and creating an online course, leading to significant success and expansion.
Highlights
🌟 Jono’s journey from being ranked last to thriving boot camp instructor.
📚 Investment in courses and coaching led to business transformation.
🎥 Leveraged Fiverr and YouTube for course creation and marketing.
💪 Initial doubts were overcome by positive feedback from the community.
🌍 Expansion into international markets with quality courses.
🤝 Emphasis on relationships and community for retention.
📱 Preference for Facebook and Instagram for business...2024-09-2539 min
The PT Profit, Leverage & Lifestyle ShowEp35: The Wealth Mentor - Making Money Work For You & Turn Your Profit Into Personal Wealth
Jackson Millan - The Wealth Mentor | CEO and Co-Founder of Aureus Financial
Jackson Millan - The Wealth Mentor has spent the last 16 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families.
He has successfully helped thousands of clients build in excess of $3 billion in combined wealth and has scaled multiple 7 figure businesses. He is a master of helping business owners make money work for them and turn their business profit into personal wealth.
He is a 5 x international best-selling author in 8 countries in 15 categories and is a regular media commentator...2024-09-1836 min
The PT Profit, Leverage & Lifestyle ShowEp:34 From Suicidal To Running A Successful PT Business - Harry DrewHarry Drew shares his transformative journey from struggling with mental health to building a successful online personal training business.
Highlights
🧠 Mental Health Struggles: Harry faced severe anxiety and suicidal thoughts before seeking help.
💪 Transition to PT: After overcoming his challenges, he became a personal trainer, focusing on mental well-being.
🌍 Online Coaching: Harry is transitioning to online coaching, aiming to reach a broader audience and provide flexibility.
🔄 Routine Benefits: His morning routine, including meditation and ice baths, boosts his energy and mental clarity.
📈 Building a Brand: He emphasizes the importance of a personal brand and community e...2024-09-1135 min
The PT Profit, Leverage & Lifestyle ShowEp33: How To Nurture Your Leads Into Sales
Matt discusses effective strategies for nurturing leads to build trust and establish authority within the fitness industry. He emphasizes the importance of consistently providing value through various methods, such as email campaigns and social media engagement, including private Facebook groups. Matt shares real-life examples of how these nurturing techniques have led to successful client acquisition and underscores the need for understanding the audience's pain points to create relevant content. Consistency and tailored communication are key to turning leads into loyal clients.
Highlights:
Understanding Lead Nurturing: Learn what lead nurturing means and why...2024-09-0412 min
The PT Profit, Leverage & Lifestyle ShowEp32: Why Terms & Conditions Are Important & What To Include
Matt discusses the importance of having terms and conditions for personal trainers, outlining key elements and the need for enforcement.
Highlights
📜 Importance of Terms: Terms and conditions set boundaries and expectations for clients.
💰 Minimum Commitment: A minimum training term ensures client commitment and stable cash flow.
⏳ Cancellation Policy: Implement a 12-hour notice for session cancellations to manage client expectations.
🚫 No Refunds: Clarify no refunds for missed sessions to protect income.
📈 Predictable Income: Establishing terms helps forecast income and reduce stress.
💼 Professionalism: Treating your business ser...2024-08-2816 min
The PT Profit, Leverage & Lifestyle ShowEp31: Building a Successful Business From Your Home Garage with Craig Justin!Craig Justin shares his journey from struggling with weight and working night shifts to building a successful home-based personal training business focused on health transformations.
Key Insights
🏋️♂️Niche Focus: Craig strategically targets clients aged 25-50, allowing him to cater to a specific demographic and build a loyal client base. Understanding one’s niche can vastly improve business outcomes.
📊 Data Tracking: Utilizing data from client interactions and lead generation helps Craig refine his marketing strategies and understand where to invest his efforts for maximum returns.
👨👩👧👦 Family Dynamics: By maintaining open comm...2024-08-2144 min
The PT Profit, Leverage & Lifestyle ShowEp30: Using AI To Save You Time In Your Fitness Business with Jackson ChenMatt discusses AI’s role in enhancing efficiency for fitness businesses with Jackson Chen, exploring automation, lead engagement, and client retention strategies.
Highlights
🏋️♂️ Jackson shares his journey from golf coaching to gym ownership and software development.
🤖 AI’s speed of engagement is crucial for fitness professionals to respond to leads quickly.
📈 ACR offers an all-in-one solution for tracking leads, nurturing clients, and improving retention.
⏱️ Setting up AI automations can be done in about an hour for standard processes.
💡 Automation helps personal trainers manage time and client engagement effect...2024-08-1436 min
The PT Profit, Leverage & Lifestyle ShowEp29: Scaling An Online Fitness Business To Do Over $1.5 million/year with Jake WilmottJake from Fitribe discusses his journey in the fitness industry, sharing insights on building a successful online business and maintaining work-life balance.
Highlights
🌍 Jake’s journey includes transitioning from gym ownership to an online fitness business.
📈 Fit Tribe aims for $1 million in contracts this year, exceeding their original goals.
👥 Team collaboration is essential, with clear roles for each member in the business.
📊 Data-driven decisions enhance program effectiveness and client results.
💡 The importance of adapting and trying new strategies without abandoning what works.
🎉 Incentives, like team trips, help retain and motivate staff.
🎙️ A new podcast will launch to share insights on business and family li...2024-08-0742 min
The PT Profit, Leverage & Lifestyle ShowEp28: Why Recording Your Consults With Increase You Conversions!Recording sales consultations enhances performance, provides learning opportunities, and ultimately increases conversions and client retention.
Key Insights
🎯 Pressure-Driven Performance: Knowing that others will hear your consultations motivates better performance, similar to athletes performing under spectators.
💰 Financial Growth through Skill: Improving sales conversions translates directly to increased income and less time spent seeking new clients, leading to a more sustainable business model.
🔄 Continuous Learning: Recording and reviewing consultations allows for self-assessment, enabling you to recognize strengths and areas needing improvement in your sales approach.
🛡️ Protection Against Misunderstandings: Having recordi...2024-07-3112 min
The PT Profit, Leverage & Lifestyle ShowEp27: How I Booked 19 Consults In 2 hours For My Done For You ProgramLearn how to book more consults for your PT business by prioritizing growth tasks, tracking data, and analyzing metrics to improve your sales process.
Key Insights
Prioritizing growth tasks like making calls and booking consultations is crucial for accelerating business growth. By dedicating time to these activities, you can generate leads, increase conversions, and ultimately boost your income. 🚀
Tracking data metrics allows you to understand your performance and make informed decisions to optimize your sales process. By monitoring pickup rates, booking percentages, show-up rates, and conversion rates, you can identify areas for improvement and implement strategies for bet...2024-07-2419 min
The PT Profit, Leverage & Lifestyle ShowEp26: Mastering the Next 90 Days: Strategic Planning for Success
In this podcast, Matt discusses the importance of planning day to stay focused and productive for the next three months by reviewing accomplishments, lessons learned, strengths, and weaknesses, setting objectives, identifying obstacles, and prioritizing tasks.
Highlights
🔍 Planning day helps in staying focused and productive for the next three months.
📈 Reviewing accomplishments, lessons learned, strengths, and weaknesses is crucial.
🎯 Setting objectives, identifying obstacles, and prioritizing tasks are key steps in the planning process.
🗓️ Weekly goal setting and accountability help in achieving desired results.
🧘♂️ Incorporating mindfulness meditation and visualiz...2024-07-1720 min
The PT Profit, Leverage & Lifestyle ShowEp25: How To Convert New Gym Members Into ClientsHighlights:
New gym members are easier leads to convert, so it’s important to call them promptly for consultations. 🏋️
Utilizing a structured script can help achieve a 30-40% pickup rate and a 90% conversion rate. 📞
Calling new members on weekends or after work hours increases the chances of successful outreach. ⏰
Pre-qualifying potential clients with relevant questions can ensure a good fit for consultations. 📋
Prioritizing consultation bookings on Saturdays allows for a stress-free weekend and productive week ahead. 📅
Keep calling until you have 10 consultations booked to maintain business growth and consistency. 📞...2024-07-1016 min
The PT Profit, Leverage & Lifestyle ShowEp24: The Challenges Tabi Faced Going from $0 to Fully Booked As A Face To Face TrainerTabi shares her journey from $0 to being fully booked as a face-to-face trainer, highlighting the challenges she faced, the mindset shifts she experienced, and the importance of setting boundaries and valuing oneself in the fitness industry.
Highlights
-Overcoming mindset blocks and lack of confidence in discussing finances 💪
-Transitioning clients from face-to-face to online successfully 🌐
-Setting boundaries with clients and club managers for a better work-life balance ⚖️
-Emphasizing the importance of communication in resolving conflicts and understanding different perspectives 🗣️
-Facing the fear of starting a business with zero income and savings, leading to personal and professional growth 🌱
-Offering multiple pricing options to suit di...2024-07-0339 min
The PT Profit, Leverage & Lifestyle ShowEp23: The 3 Types of Content You Should Be Posting On Social Media
In this podcast episode we discuss the three types of content that should be posted on social media: value, testimonials, and personal content, with a focus on providing value to attract and retain followers.
Highlights:
Value should make up 80-90% of social media posts to solve audience problems for free. 🔑
Testimonials should account for 10-15% of posts to showcase results and build credibility. 🔍
Personal content, comprising 5-10% of posts, can help humanize the brand and connect with followers. 📱
Key Insights:
Focus on Providing Value: By offeri...2024-06-2514 min
The PT Profit, Leverage & Lifestyle ShowEp22: How To Reverse Engineer Any Goal With A Simple 5 Step ProcessIn this episode, Matt explains a straightforward 5-step process to reverse engineer any goal, focusing on breaking down larger objectives into manageable tasks. Here are the key points:
Set a Clear Goal: Define a specific, achievable goal, such as earning $10,000 a month or saving $1,000 a month.
Identify Required Statistics: Determine the key metrics necessary to reach the goal. For example, calculate the income needed per week to reach the monthly goal.
Break Down into Smaller Tasks: Divide the goal into smaller, actionable steps. For instance, calculate how many new clients or sessions are needed weekly.
...2024-06-1916 min
The PT Profit, Leverage & Lifestyle ShowEp 21: What I Would Do If I Was Starting A PT Business From Scratch
Welcome to the "PT Profit Leverage and Lifestyle Show," where host Matt Dart provides actionable insights to kickstart a new fitness business.
In this episode, Matt walks you through what he would do if he were to start a PT business again from scratch, providing valuable insights into face-to-face, online, and hybrid training models.
Key Points:
Starting as a Face-to-Face Trainer: Understand the ease of getting clients, leveraging established markets, and choosing the right facilities to dominate the market share.
Marketing Strategies...2024-06-1217 min
The PT Profit, Leverage & Lifestyle ShowEp20: Mastering Online Fitness: The Roadmap to Your First 5-10 Paying Clients
Welcome to "PT Profit Leverage and Lifestyle Show," where host Matt Dart provides actionable insights to kickstart your online training business.
In this episode, Matt shares his proven roadmap to securing your first 5 to 10 paying clients within just 30 days.
Key Points:
Know Your Client Avatar: Understand the specific needs and desires of your target audience to tailor your content and attract the right clients.
Market Research and Competitor Analysis: Learn from successful online trainers, analyze their strategies, and adapt them to create your unique offer.
Craft Your Offer: Develop three distinct offers – core, high ticket, and low ticket – that prov...2024-06-0520 min
The PT Profit, Leverage & Lifestyle ShowEp19: The 4 Step Sales Framework to Overcome Any ObjectionWelcome to an electrifying solo episode of the PT Profit, Leverage, and Lifestyle Show!
🎙️ Today, Matt dives headfirst into the heart-pounding world of sales, focusing on one of the most critical skills for success: objection handling.
💥 Armed with tales from his dynamic sales career, Matt unveils a powerful, step-by-step framework that will empower you to crush any sales objection effortlessly.
Key Highlights:
Sales Mastery and Matt's Journey:
Discover why mastering sales is the secret weapon for any thriving business. 🏆
Get inspired by Matt’s exciting career—from hustling in shopping center...2024-05-2921 min
The PT Profit, Leverage & Lifestyle ShowWhy Your Environment Determines Your Success – Insights from Morgan T Nelson
Welcome to another electrifying episode of the PT Profit Leverage and Lifestyle Show! 🎙️ Today, we're diving deep with the unstoppable Morgan T Nelson. From swinging a hammer as a carpenter to leading the charge in network marketing, Morgan's journey is anything but ordinary.
Get ready to uncover:
🧠 Mindset Mastery: How understanding your psychology is 80-99% of the game. Why do so many people fall short of their dreams? Morgan’s insights will blow your mind.
📈 Business Simplified: The secret formula – find a problem, create a solution, make an offer, and overdeliver. Sounds simple? Morgan makes it achievable.
💼 Network Marketing Goldmine: Learn wh...2024-05-2233 min
The PT Profit, Leverage & Lifestyle ShowEp17: The 3 Free Systems You Need To Run A Successful Face To Face Business
🚀 Get ready for a journey into the heart of business brilliance! In this episode, Matt spills the beans on the three game-changing systems that catapulted his face-to-face business to a whopping $15,000 a week!
🔍 Dive deep into the secrets of streamlining success as we dissect each of these systems with surgical precision.
💡 Learn why simplicity is the ultimate sophistication in business and how harnessing just three systems can skyrocket your growth.
🔧 Discover practical strategies for implementing these systems seamlessly into your business, turbocharging efficiency and profitabilit...2024-05-1514 min
The PT Profit, Leverage & Lifestyle ShowE16: Jason Mottlee: The 3 Secrets To Selling In The Fitness IndustryIn this episode, we dive into the intricacies of selling within the fitness industry with Jason Mottlee, also known as "Big Dawg". Jason shares his expertise on optimizing sales setups, structuring sales systems, and effectively handling objections.
Host Matt, engages in a candid discussion with Jason, exploring three key strategies essential for success in fitness sales. Through practical insights and real-world examples, listeners gain valuable knowledge on refining their sales approach and overcoming common challenges in the industry.
Whether you're a gym owner, personal trainer, or enthusiast looking to...2024-05-0845 min
The PT Profit, Leverage & Lifestyle ShowEp15: Ben Hartzenberg: How To Train Clients With Injuries
In this episode, we're joined by Ben Hartzenberg, an esteemed exercise scientist, for an in-depth exploration into training clients with injuries. Titled "How To Train Clients Injuries", this discussion is a must-listen for fitness professionals seeking to better understand, manage, and prevent injuries among their clientele.
Host [Your Name] delves into the nuances of injury management with Ben, who brings years of experience and expertise to the table. Together, they dissect common injuries encountered in fitness training, offering practical insights on identifying symptoms, knowing when to refer clients for further assessment, and implementing effective training strategies for rehabilitation and...2024-05-0133 min
The PT Profit, Leverage & Lifestyle ShowE14: Dion Monkivitch - How To Master Your Mind to Crush Business & Life
Ready to unleash the full potential of your business and skyrocket towards success? Join us in the latest episode of PT Profit, Leverage and Lifestyle as we sit down with the remarkable Dion Monkivitch, a seasoned entrepreneur and mindset mastery expert.
In this electrifying conversation, Dion opens up about his journey from multiple business failures to becoming a thriving force in the world of consulting. Learn firsthand how he overcame setbacks and challenges to build a powerhouse consulting firm dedicated to helping businesses maximize profit, cultivate high-performing teams, and reclaim their freedom.
But that's just the tip of the...2024-04-2546 min
The PT Profit, Leverage & Lifestyle ShowEp 13: How Much My Gym Cost To Run & Why I Closed It Down
In this revealing episode, delve into the world of gym ownership with Matt Dart, as he unveils the intricacies of running a fitness center and the tough decisions that led to its closure.
Join Matt, as he pulls back the curtain on the financial realities of owning a gym, from the initial investment to ongoing operational expenses. Discover the benefits and challenges he encountered along the way, as well as the valuable lessons learned throughout the journey.
He shares the personal and professional highs and lows of gym ownership, offering a firsthand account of the...2024-04-1823 min
The PT Profit, Leverage & Lifestyle ShowEp12: Scaling to 5 Locations and 8 Trainers With Blake Randall
Join us in this insightful episode as we delve into the remarkable journey of Blake Randall, the mastermind behind the expansion of his fitness empire to five Snap Fitness locations, having a team of eight dedicated trainers.
Blake shares his invaluable insights into the intricacies of scaling a business, from the mindset required to scale to implementing essential systems for growth.
Blake went through the various types of revenue streams that Personal Trainers have available to them with the pros and cons for each.
Discover the key...2024-04-1150 min
The PT Profit, Leverage & Lifestyle ShowEp11: Lewis Huckstep - Crush Your Goals & Master All Areas of Life
Join us in the latest episode, as we sit down with the incredible Lewis Huckstep, a visionary entrepreneur who's conquered both personal and professional arenas.
In this electrifying conversation, Lewis shares his journey from scaling three brick-and-mortar gyms to realizing the crucial importance of structure, foundational principles, systems, and leadership. Discover the invaluable lessons he learned along the way and how they can propel you towards success in your own endeavors.But that's just the beginning!
Lewis delves deep into the realms of purpose, values, and mission statements, offering...2024-04-0445 min
The PT Profit, Leverage & Lifestyle ShowEp 10: Mastering AI: Transforming Social Media and Streamlining Business 💻⏱️
In a world where time is money and social media reigns supreme, the integration of artificial intelligence has become a game-changer for businesses seeking to maximize efficiency and impact. Join us on this episode as we unravel the dynamic landscape of AI and its profound implications for both social media strategies and overall business operations.
From predictive analytics to personalized content creation, AI is reshaping the way businesses engage with their audience on social media platforms. Discover how algorithms can analyze vast amounts of data to tailor your content, optimize posting schedules, and enhance audience targeting, ultimately boosting engagement...2024-03-2820 min
The PT Profit, Leverage & Lifestyle ShowEp9: Data-Driven Growth: The Metrics You Must Monitor
📊 Join us as we explore the critical metrics that can supercharge your business's success! In this episode, we unlock the secrets behind leveraging data to drive meaningful growth and expansion.
🚀 From customer acquisition costs to conversion rates, we'll reveal the key indicators that every business owner should keep a close eye on.
🎯 Tune in to discover how to harness the power of analytics to make informed decisions and propel your venture towards greater heights.
Don't miss out on this insightful discussion that could transform the way you approach business growth!
Hit play now and take your first step towards data-driv...2024-03-2113 min
The PT Profit, Leverage & Lifestyle ShowEp8: Navigating Cancellations: A Guide to Setting Expectations and Saving ClientsJoin us as we delve into the intricate world of cancellation processes in personal training. Whether you're a seasoned fitness enthusiast or a professional trainer, understanding how to handle cancellations effectively can make or break your business.
Tune in as we break down the exact processes to follow when cancellations arise. We explore the importance of having a robust system in place and setting clear expectations from the outset. From communication strategies to managing client commitments, we leave no stone unturned in ensuring a smooth transition through cancellations. 📋🔍
But it's not just about managing cancellations; it's about saving someone from g...2024-03-1411 min
The PT Profit, Leverage & Lifestyle ShowProductivity Unleashed: The #1 Secret to Amplify Your Personal Training Success⚡ Ready to unleash the full potential of your personal training business?
In this episode, we unveil the ultimate strategy that can 10X your productivity and skyrocket your success as a personal trainer.
Join us as we dive deep into the tactics, mindset shifts, and game-changing approach that top-performing trainers use to make every minute count.
🏋️♂️ From mastering time management to optimizing client interactions, we'll guide you through the key elements of this powerhouse strategy that will transform your daily grind into a productivity powerhouse.
Discover how to:
1️⃣ Efficiently Plan and Prioritize: S...2024-03-0717 min
The PT Profit, Leverage & Lifestyle ShowEp6: How Hamish Went from $800/week to $3500/week in 6 months🌟 Prepare to be inspired as we unpack the incredible success story of Hamish, a personal trainer who skyrocketed his income from $800 a week to an impressive $3500 in less than six months! Join us for an exclusive peek into the strategies, mindset shifts, and game-changing decisions that propelled Hamish to financial fitness success.
🏋️♂️ In this episode, we delve into:
1️⃣ Strategic Business Overhaul: Discover the precise steps Hamish took to restructure his personal training business, optimizing every aspect for growth and profitability.
2️⃣ Client Magnetism: Uncover the secrets behind Hamish's ability to attract and retain clients, turning his passion for fitness into a thriving, in-demand...2024-02-2928 min
The PT Profit, Leverage & Lifestyle ShowEp5: Fitness Alchemy: The Secret Recipe for Fat Loss and Muscle Gain with Aaron Wright
🚀 In this episode, we explore Aaron's fitness journey, from his early inspiration drawn from cartoons and WWE to evolving into a powerlifting powerhouse. He spills the beans on his unique training style, a perfect blend of hypertrophy, bodybuilding, and powerlifting called "power building." Get ready to redefine your approach to strength training!
🏋️♂️ Dive into the nitty-gritty of Aaron's training philosophy. Discover the secrets behind his strategic incorporation of concentration curls and cheat curls, and how he tailors workouts based on individual preferences. Plus, find out why Romanian deadlifts might just be the key to unlocking your aesthetic potential.
💪 Curious about achieving f...2024-02-2246 min
The PT Profit, Leverage & Lifestyle ShowEp4: How To Have a 90%+ Retention Rate🌟 Ready to transform your personal training game and skyrocket your client retention rate? In this game-changing episode, we dive deep into the secrets of maintaining a jaw-dropping 90% or higher client retention rate as a personal trainer.
🏋️♂️ Join us as we unravel the proven strategies, mindset shifts, and personalized approaches that top-tier trainers use to keep their clients not just satisfied, but eagerly coming back for more. Discover the art of building lasting relationships with your clients and turning them into loyal fitness enthusiasts.2024-02-1413 min
The PT Profit, Leverage & Lifestyle ShowEp3: The 4 Secrets to Having a 80%+ Conversion RateUnlock the mystery behind unparalleled success in business conversions! In our latest episode, we're lifting the veil on four closely guarded secrets that have propelled businesses to an astounding 80% or more conversion rate. You won't want to miss the game-changing insights and strategies we unveil. Join us as we navigate uncharted territories in the world of high-converting sales and marketing. Curiosity piqued? Tune in and get ready to transform your approach to customer conversion!
2024-02-0812 min
The PT Profit, Leverage & Lifestyle ShowEp2: # 1 Reason Why PT's Stay BrokeWelcome to another empowering episode of "The PT Profit, Leverage and Lifestyle Show." In this revealing installment, we dive deep into the heart of the fitness industry to uncover the #1 reason why personal trainers often find themselves facing financial struggles.
Join host Matt Dart, a seasoned fitness entrepreneur he sheds light on the common financial pitfalls that personal trainers encounter and provide actionable insights to break free from the cycle of financial challenges.2024-02-0107 min
The PT Profit, Leverage & Lifestyle ShowEp1: How Matt Went From $0-$15,000/week in under 2 years.Matt goes into detail about his journey in the fitness industry with 0 experience. He goes into what challenges he faced and also what he used to succeed in the industry.Find out exactly how to get fully booked as a Face to Face Personal Trainer just like Matt did.2024-01-3017 min