Shows
microwire.news podcast5 keys to unlocking a successful collaboration with your PR agencySo you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? Find out more @mcgallen.
2023-11-2304 minmicrowire.news podcast5 keys to unlocking a successful collaboration with your PR agencySo you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? Find out more @mcgallen.
2023-11-2304 minmicrowire.news podcast@McGallenFL350 - 20231115In this episode, we talk about LinkedIn removing carousel posts near the end of the year, the new Tadpole webcam from Opal for laptops, and the TCL 40 NXTPAPER smartphone. Find out more @mcgallen.
2023-11-1503 minmicrowire.news podcast@McGallenFL350 - 20231115In this episode, we talk about LinkedIn removing carousel posts near the end of the year, the new Tadpole webcam from Opal for laptops, and the TCL 40 NXTPAPER smartphone. Find out more @mcgallen.
2023-11-1503 minmicrowire.news podcast@McGallenFL350 - 20231108In this episode, we talk about using the REAP method to learn faster and better, getting a decent smartphone for less than 150 USD, and how Huawei became a contender for AI chips. Find out more @mcgallen.
2023-11-0802 minmicrowire.news podcast@McGallenFL350 - 20231108In this episode, we talk about using the REAP method to learn faster and better, getting a decent smartphone for less than 150 USD, and how Huawei became a contender for AI chips. Find out more @mcgallen.
2023-11-0802 minmicrowire.news podcast@McGallenFL350 - 20231024In this episode, we talk about a safe and effective disinfectant infused with table salt, the password-less future to secure logins, and Indonesia as the land of tech unicorns in South East Asia. Find out more @mcgallen.
2023-10-2403 minmicrowire.news podcast@McGallenFL350 - 20231024In this episode, we talk about a safe and effective disinfectant infused with table salt, the password-less future to secure logins, and Indonesia as the land of tech unicorns in South East Asia. Find out more @mcgallen.
2023-10-2403 minmicrowire.news podcast@McGallenFL350 - 20231016In this episode, we talk about a Captcha alternative from Cloudflare that would not frustrate anybody, handling third-party crises, and a tiny lightweight umbrella from Fulton that is almost pocketable. Find out more @mcgallen.
2023-10-1703 minmicrowire.news podcast@McGallenFL350 - 20231016In this episode, we talk about a Captcha alternative from Cloudflare that would not frustrate anybody, handling third-party crises, and a tiny lightweight umbrella from Fulton that is almost pocketable. Find out more @mcgallen.
2023-10-1703 minmicrowire.news podcast@McGallenFL350 - 20231004In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.
2023-10-0403 minmicrowire.news podcast@McGallenFL350 - 20231004In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.
2023-10-0403 minmicrowire.news podcast@McGallenFL350 - 20230928In this episode, we talk about Flint's paper battery innovation, quiet hiring versus quiet quitting at the workplace, and that crisis management may become more prevalent for public relations and communications. Find out more @mcgallen.
2023-09-2803 minmicrowire.news podcast@McGallenFL350 - 20230928In this episode, we talk about Flint's paper battery innovation, quiet hiring versus quiet quitting at the workplace, and that crisis management may become more prevalent for public relations and communications. Find out more @mcgallen.
2023-09-2803 minmicrowire.news podcast@McGallenFL350 - 20230920In this episode, we talk about Huawei NearLink as the potential successor to Bluetooth, Google's updated SEO Playbook rules, and why radio is important for public relations and marketing practitioners. Find out more @mcgallen.
2023-09-2003 minmicrowire.news podcast@McGallenFL350 - 20230920In this episode, we talk about Huawei NearLink as the potential successor to Bluetooth, Google's updated SEO Playbook rules, and why radio is important for public relations and marketing practitioners. Find out more @mcgallen.
2023-09-2003 minmicrowire.news podcast@McGallenFL350 - 20230913In this episode, we talk about developing games, the water cooling demands of AI and big data, and how coffee waste can make concrete stronger. Find out more @mcgallen.
2023-09-1303 minmicrowire.news podcast@McGallenFL350 - 20230913In this episode, we talk about developing games, the water cooling demands of AI and big data, and how coffee waste can make concrete stronger. Find out more @mcgallen.
2023-09-1303 minmicrowire.news podcast@McGallenFL350 - 20230908In this episode, we talk about NUC small form factor computers, the challenge of working from home with company demands, and what happens when artificial intelligence (AI) causes havoc to our business reputation. Find out more @mcgallen.
2023-09-0803 minmicrowire.news podcast@McGallenFL350 - 20230908In this episode, we talk about NUC small form factor computers, the challenge of working from home with company demands, and what happens when artificial intelligence (AI) causes havoc to our business reputation. Find out more @mcgallen.
2023-09-0803 minmicrowire.news podcastPilot and leadership transformation in the age of AIWhen we think of artificial intelligence or AI, its hype seem to permeate through every industry, with some people already thinking that AI would replace some of the human workers, or even displacing entire sectors of industries altogether. Aviation is no different. Aircraft manufacturers and airlines are hoping for AI and automation to eventually replace at least one of the operating pilots in a two-pilot flight deck, if not replacing all human pilots altogether eventually. But is that possible for the foreseeable future? Let's explore some of this. Find out these and more @mcgallen.
1. What is AI?2023-08-3109 minmicrowire.news podcastPilot and leadership transformation in the age of AIWhen we think of artificial intelligence or AI, its hype seem to permeate through every industry, with some people already thinking that AI would replace some of the human workers, or even displacing entire sectors of industries altogether. Aviation is no different. Aircraft manufacturers and airlines are hoping for AI and automation to eventually replace at least one of the operating pilots in a two-pilot flight deck, if not replacing all human pilots altogether eventually. But is that possible for the foreseeable future? Let's explore some of this. Find out these and more @mcgallen.
1. What is AI?2023-08-3109 minmicrowire.news podcastTop 5 PR strategies your business can win against competition large and smallWhat are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.
2023-08-1104 minmicrowire.news podcastTop 5 PR strategies your business can win against competition large and smallWhat are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.
2023-08-1104 minmicrowire.news podcast3 critical steps on how PR can help you with ESGGovernments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track of ESG? Find out these and more @mcgallen.
2023-04-2704 minmicrowire.news podcast3 critical steps on how PR can help you with ESGGovernments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track of ESG? Find out these and more @mcgallen.
2023-04-2704 minmicrowire.news podcast5 Leadership lessons from aviationIf you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count the five ways which aviation taught me on what a leader should be. Find out these and more @mcgallen.
2023-04-1704 minmicrowire.news podcast5 Leadership lessons from aviationIf you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count the five ways which aviation taught me on what a leader should be. Find out these and more @mcgallen.
2023-04-1704 minmicrowire.news podcast4 tips of AI prompt engineering for PRSome businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen.
2023-03-3104 minmicrowire.news podcast4 tips of AI prompt engineering for PRSome businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen.
2023-03-3104 minmicrowire.news podcastThe 5 Cs of speechwriting for the C-suiteEvery time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.
2023-03-2704 minmicrowire.news podcastThe 5 Cs of speechwriting for the C-suiteEvery time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.
2023-03-2704 minmicrowire.news podcastAre your spokespersons just non-player characters (NPC) in the media?The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.
2023-03-2204 minmicrowire.news podcastAre your spokespersons just non-player characters (NPC) in the media?The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.
2023-03-2204 minmicrowire.news podcastWhen tech goes down, the show must go onWhat happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.
2023-03-2004 minmicrowire.news podcastWhen tech goes down, the show must go onWhat happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.
2023-03-2004 minmicrowire.news podcastDon’t try to bury bad news on a FridayThere seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.
2023-03-1704 minmicrowire.news podcastDon’t try to bury bad news on a FridayThere seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.
2023-03-1704 minmicrowire.news podcastAuthentic social media to the rescue in a crisisYou may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? Find out these and more @mcgallen.
2023-03-1404 minmicrowire.news podcastAuthentic social media to the rescue in a crisisYou may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? Find out these and more @mcgallen.
2023-03-1404 minmicrowire.news podcast5 crippling public relations mistakes to avoidA crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.
2023-03-0903 minmicrowire.news podcast5 crippling public relations mistakes to avoidA crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.
2023-03-0903 minmicrowire.news podcastBeyond mainstream media pitching and going onlinePublic relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read news from traditional sources such as broadcast and dailies. But progressively, especially post-pandemic, online is the way to go. But what kind of online media? Let us discuss some online platforms and even audio as means of outreach to younger generations. ind...2023-03-0803 minmicrowire.news podcastBeyond mainstream media pitching and going onlinePublic relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read news from traditional sources such as broadcast and dailies. But progressively, especially post-pandemic, online is the way to go. But what kind of online media? Let us discuss some online platforms and even audio as means of outreach to younger generations. ind...2023-03-0803 minmicrowire.news podcast5 steps to create NFTs for brands and asset protectionNon-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Something with value, especially if the market values it, may garner more publicity than other mere information collaterals. Let us briefly illustrate the 5 steps to create NFTs. Find out these and more @mcgallen.
2023-03-0304 minmicrowire.news podcast5 steps to create NFTs for brands and asset protectionNon-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Something with value, especially if the market values it, may garner more publicity than other mere information collaterals. Let us briefly illustrate the 5 steps to create NFTs. Find out these and more @mcgallen.
2023-03-0304 minmicrowire.news podcast4 ways to build social proof to boost public relationsPublic relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think farther and deeper when we build up a brand and find the broadest audience to resonate with our business. This in a nutshell, is social proof. What are 4 ways you can build social proof...2023-03-0103 minmicrowire.news podcast4 ways to build social proof to boost public relationsPublic relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think farther and deeper when we build up a brand and find the broadest audience to resonate with our business. This in a nutshell, is social proof. What are 4 ways you can build social proof...2023-03-0103 minmicrowire.news podcast4 key steps to great PR in a recessionThe global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcgallen.
2023-02-1406 minmicrowire.news podcast4 key steps to great PR in a recessionThe global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcgallen.
2023-02-1406 minmicrowire.news podcastIntroduction to the McGallen and Bolden media training programThis is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more.
We have several versions of this training program for the C-suite executives and business leaders. We have a full media training program that covers all kinds of media, with crisis communication components, and a simulated television interview...2023-02-1311 minmicrowire.news podcastIntroduction to the McGallen and Bolden media training programThis is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more.
We have several versions of this training program for the C-suite executives and business leaders. We have a full media training program that covers all kinds of media, with crisis communication components, and a simulated television interview...2023-02-1311 minmicrowire.news podcast3 critical tips to get your spokespersons ready for media interviewsI have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. Let me share 3 critical tips your spokespersons must especially consider before stepping into a broadcast media interview. Find out these and more @mcgallen.
2023-02-1304 minmicrowire.news podcast3 critical tips to get your spokespersons ready for media interviewsI have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. Let me share 3 critical tips your spokespersons must especially consider before stepping into a broadcast media interview. Find out these and more @mcgallen.
2023-02-1304 minmicrowire.news podcast5 recommendations for building lasting brandsBrands, need time to build, and good brands that last, need love to build. What then, is the power of heritage in a brand, and can we learn something about these brands to build lasting brands? We have 5 recommendations. Find out these and more @mcgallen.
2023-02-1006 minmicrowire.news podcast5 recommendations for building lasting brandsBrands, need time to build, and good brands that last, need love to build. What then, is the power of heritage in a brand, and can we learn something about these brands to build lasting brands? We have 5 recommendations. Find out these and more @mcgallen.
2023-02-1006 minmicrowire.news podcast6 tips on handling difficult questions in Crises and Public RelationsNow and then, as a spokesperson for a business, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. We recommend 6 tips on handling difficult questions from journalists. Find out these and more @mcgallen.
2023-02-1004 minmicrowire.news podcast6 tips on handling difficult questions in Crises and Public RelationsNow and then, as a spokesperson for a business, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. We recommend 6 tips on handling difficult questions from journalists. Find out these and more @mcgallen.
2023-02-1004 minmicrowire.news podcastTheoretical physics and the art of crisis managementWhen folks think of theoretical physics, some may imagine a bunch of nerds or geeks in the light of Big Bang Theory, the television series that ran for an amazing 12 seasons. Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. However, did you know that theoretical physics can have practical applications in our daily lives? And they do. And even more interestingly, if you stretch your mind a little, theoretical physics may have bearing on crisis management as well. Let me...2023-02-1007 minmicrowire.news podcastTheoretical physics and the art of crisis managementWhen folks think of theoretical physics, some may imagine a bunch of nerds or geeks in the light of Big Bang Theory, the television series that ran for an amazing 12 seasons. Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. However, did you know that theoretical physics can have practical applications in our daily lives? And they do. And even more interestingly, if you stretch your mind a little, theoretical physics may have bearing on crisis management as well. Let me...2023-02-1007 minmicrowire.news podcastSecrets of the future of public relationsHow is public relations evolving? What are the trends of media? Has social media changed traditional media and PR? What should public relations practitioners do moving forward? What should practitioners think about when it comes to measuring PR? Find out these and more @mcgallen.
2023-02-1008 minmicrowire.news podcastSecrets of the future of public relationsHow is public relations evolving? What are the trends of media? Has social media changed traditional media and PR? What should public relations practitioners do moving forward? What should practitioners think about when it comes to measuring PR? Find out these and more @mcgallen.
2023-02-1008 minmicrowire.news podcast6 tips on writing news releases that workContrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is still one of the most considered communication materials for the media. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media? Find out these and more @mcgallen.
2023-02-1005 minmicrowire.news podcast6 tips on writing news releases that workContrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is still one of the most considered communication materials for the media. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media? Find out these and more @mcgallen.
2023-02-1005 minmicrowire.news podcast3 recommendations for public relations in 2023The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and PR practitioners, how should we approach PR in 2023? We have 3 recommendations. Find out these and more @mcgallen.
2023-02-1005 minmicrowire.news podcast3 recommendations for public relations in 2023The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and PR practitioners, how should we approach PR in 2023? We have 3 recommendations. Find out these and more @mcgallen.
2023-02-1005 minmicrowire.news podcast6 reasons to build brands with PRPublic Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. What are the 6 reasons to use PR to build brands? Find out these and more @mcgallen.
2023-02-1004 minmicrowire.news podcast6 reasons to build brands with PRPublic Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way of communication and reputation management, and one of the best ways to deal with crises, before they happen, or as they happen. What are the 6 reasons to use PR to build brands? Find out these and more @mcgallen.
2023-02-1004 minmicrowire.news podcast5 prong approach to successful Asia Pacific public relationsIf you are still only hankering down your marketing and public relations (PR) efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific. How then, should you manage your PR efforts in Asia Pacific? We recommend the 5-prong CELLS approach. Find out these and more @mcgallen.
2023-02-1007 minmicrowire.news podcast5 prong approach to successful Asia Pacific public relationsIf you are still only hankering down your marketing and public relations (PR) efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific. How then, should you manage your PR efforts in Asia Pacific? We recommend the 5-prong CELLS approach. Find out these and more @mcgallen.
2023-02-1007 min