Shows
Empowered Business70: Make Your Marketing Easier with AI with Menekşe StewartLet’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses. I think you're really going to enjoy this conversation! Topic...2023-07-271h 05
Building your BrandSales funnels simplified with Menekse StewartIf you've ever wanted to understand what a funnel is and how it fits into your sales and marketing this episode, with returning guest Menekse Stewart, is a must listen. In less than an hour we dive deep into sales and marketing funnels, how we all use them (even when we don't realise we are) and the difference between a value driven marketing funnel vs. a 'skeazy' one. Alongside really practical marketing tips Menekse gives all you small business owners a much needed boost of confidence to start implementing sales and marketing funnels that align...2022-09-1442 min
Creative Business Marketing with Menekşe StewartEpisode 040: This is for you if you’re sick of social media.You are not alone.If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.Find me on Instagram - https://instagram.com/menekse.stewartFind out more about me via my website - https://marketingwithmenekse.com
2021-12-0304 minCreative Business Marketing with Menekşe StewartEpisode 039: This is for you if you feel behind.You are not alone.If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.Find me on Instagram - https://instagram.com/menekse.stewartFind out more about me via my website - https://marketingwithmenekse.com
2021-12-0303 minCreative Business Marketing with Menekşe StewartEpisode 038: This is for you if you’re frustrated.You are not alone.If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.Find me on Instagram - https://instagram.com/menekse.stewartFind out more about me via my website - https://marketingwithmenekse.com
2021-12-0304 minCreative Business Marketing with Menekşe StewartEpisode 037: This is for you if you’re scared.You are not alone.Find out more about Cognitive Reframing here: https://www.verywellmind.com/reframing-defined-2610419If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.Find me on Instagram - https://instagram.com/menekse.stewartFind out more about me via my website - https://mark...2021-12-0305 minCreative Business Marketing with Menekşe StewartEpisode 036: This is for you if you need hope.You are not alone.If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.Find me on Instagram - https://instagram.com/menekse.stewartFind out more about me via my website - https://marketingwithmenekse.com
2021-12-0305 minCreative Business Marketing with Menekşe StewartEpisode 035: This is for you if you’re tired.You are not alone.If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.Find me on Instagram - https://instagram.com/menekse.stewartFind out more about me via my website - https://marketingwithmenekse.com
2021-12-0303 minCreative Business Marketing with Menekşe StewartEpisode 034: A personal catch-up on my 2021Welcome back to the Creative Business Marketing podcast, it’s been a while. I’m Menekse Stewart, and I thought I’d give you a little catch-up since my last episode of the podcast aired in the first half of 2021.This year has been incredibly difficult for so many people, and after a few conversations with people in my Instagram DMs, I wanted to get back into the podcast swing of things by giving you a series of pep talks to encourage you if you’re struggling. These are just reflections and musings from my own exper...2021-12-0305 minCreative Business Marketing with Menekşe StewartEpisode 033: Vanity MetricsVanity metrics are things you can measure in your business and marketing that don’t impact your business’s success. They are easily changed and manipulated, so can’t be used as reliable measures of success. In this episode, we explore them in more detail!______________Want to get to grips with all things metrics? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questions.Meanwhile, hit subscribe, and see you tomorrow!2021-03-1903 minCreative Business Marketing with Menekşe StewartEpisode 032: What Metrics You Should Check Every MonthIn this episode we look at the key marketing metrics you need to keep an eye on each month, including things like your bounce rate, average session duration, and traffic source.______________Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questions.Meanwhile, hit subscribe, and see you tomorrow!
2021-03-1802 minCreative Business Marketing with Menekşe StewartEpisode 031: What the Heck is Google Search Console?Google Analytics is about your website & content. Google Search Console is about your domain & page performance.They are both needed for you to optimise your website.Google Search Console gives you access to a host of fascinating information, and in this episode, we explore it in more detail!______________Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questions.Meanwhile, hit su...2021-03-1703 minCreative Business Marketing with Menekşe StewartEpisode 030: Google Analytics Isn't Scary: Here's WhyMost people who run businesses online have “Set up Google Analytics” on their to do list. Jury’s out on whether it will get completed, but even if it does - as soon as you log in, it can feel slightly bewildering and before you know it, it’s been over a year since you last logged in. But how do you actually use it in your business, and what decisions can it help you make?______________Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more about it...2021-03-1603 minCreative Business Marketing with Menekşe StewartEpisode 029: Google Tools & Why You Need ThemMost of the business owners I work with have installed (or at least heard of!) Google Analytics - but feeling confident with finding your way around it and knowing how to interpret the data is a whole other kettle of fish. But not very many people have heard of or installed Google Search Console! There are other tools in Google’s suite, but these are the basic ones you definitely need for your online business - and we’re going to be talking more about them this week. ______________Want to get to grip...2021-03-1503 minCreative Business Marketing with Menekşe StewartEpisode 028: The Customer JourneyWhen we’re doing keyword research, we want to understand what each stage of the customer journey looks like for our business. When we are creating content, be it for search engine visibility, or when talking to our audiences across email and social, we want to make sure we are addressing each stage of the customer journey. ______________Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more. Meanwhile, hit subscribe, and I’ll see...2021-03-1202 minCreative Business Marketing with Menekşe StewartEpisode 027: How to Use Keyword Research in Your BusinessKeywords basically drive search engines, so if a platform is built on a search algorithm - for example, Pinterest and YouTube, you can use keywords to increase your visibility on it. How are you currently using keywords in your business? Is it a missed opportunity?______________Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more. Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!
2021-03-1103 minCreative Business Marketing with Menekşe StewartEpisode 025: The Types of Keywords You Need to Know AboutIt’s important to focus on ranking for your branded keywords first, because that’s part of managing your overall brand, and is part of reputation management. Then, we research unbranded keywords, which will typically be used across our website’s pages and in our content (including blog posts). Once we’ve got all the data for our keywords, we assign one to each of our web pages and get optimising!______________Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. He...2021-03-0902 minCreative Business Marketing with Menekşe StewartEpisode 024: Keyword Research Tools & Sewing MachinesIt’s the same with keyword research: even if you have the tools, you need to learn the skill behind it. Keyword research is an information gathering process, but unless you have a filter for that information - you’re just going to be overwhelmed and confused.That said: Keywords Everywhere is my on-the-go tool of choice. ______________Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more. Meanwhile, hit subscribe, and I’l...2021-03-0802 minCreative Business Marketing with Menekşe StewartEpisode 023: What Is Off Page SEO?It helps us optimise for ranking factors that aren’t directly related to your website’s domain. One of the main outcomes we are trying to achieve is having other websites link to us, which is basically like vouching for us and telling Google they trust us. Off Page SEO is really about building your brand intentionally online, and can be integrated with other parts of your overall marketing strategy. Check out Lucy Werner and PR Dispatch for great small biz support in all things digital PR. ______________If you want to...2021-03-0503 minCreative Business Marketing with Menekşe StewartEpisode 022: What is On Page SEO?On page SEO is to do with the content & HTML of a website’s page and content: things like our titles, headings, meta descriptions, image alt texts, and the written content of a page.It's a process that involves keywords, but it's not ONLY about keywords!On page SEO is also to do with the structure of a website - including the hierarchy of content and how your website’s pages link to each other.Check out Katie Ramsingh and Martha Moger for copywriting services informed by a good understanding of keywords and SEO...2021-03-0403 minCreative Business Marketing with Menekşe StewartEpisode 021: What Is Technical SEO?When we do technical SEO, we are making sure that our website’s can be accessed by search engine bots - which will often fix issues our website users may be experiencing when they visit our sites, too! Ultimately, when search engines give us guidelines for how our websites should perform, they are giving us best practice so that the experience of users who visit our site is as excellent as it can be. ______________If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO Scho...2021-03-0302 minCreative Business Marketing with Menekşe StewartEpisode 026: Why Keyword Research Is the Best Marketing SkillWhen you know how to do keyword research, you start things with your customer in mind - which means you design a business based on your customers rather than based on what you have to offer to your customers. ______________Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more. Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!
2021-03-0303 minCreative Business Marketing with Menekşe StewartEpisode 020: What Is Keyword Research?When we think “keyword research = SEO” we are minimising both keyword research and SEO.Keyword research is also a discipline that can benefit your business much more widely than SEO - it can help you with brand management, market research, product and service development, content creation, and trend forecasting.______________If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO. Meanwhile, make sure you hit Subscribe, and I’ll see...2021-03-0203 minCreative Business Marketing with Menekşe StewartEpisode 019: What Is SEO & Why Should You Care?Search engine optimisation is the process of optimising our websites to increase our visibility in search engines, and is part of “search engine marketing” which also includes paid advertising, like Google PPC. The amazing thing about SEO is that customers come to you, for free. It sounds too good to be true, but it’s not. The next few episodes are going to start turning you into an SEO nerd like me. Listen at your own peril! ______________If you want to find out more about how I can help you grow your busi...2021-03-0103 minCreative Business Marketing with Menekşe StewartEpisode 018: Marketing Strategy: Keeping Your CustomersYou can calculate your customer’s lifetime value for a period of time with the following process: Firstly, divide your total revenue by the number of orders to get your average order value.Then, you divide the total number of orders by unique customers to get the average orders per customer. Finally, you multiply your average orders per customer by your average order value. If someone places an order with you today, would they make another purchase? Do you have marketing in place that will bring them back for more?...2021-02-2603 minCreative Business Marketing with Menekşe StewartEpisode 017: Marketing Strategy: Traditional vs Digital ChannelsPeople build entire careers within ONE marketing channel. Just because the barrier to entry on a channel is low doesn’t mean it’s easy! So as you’re marketing your business online, be nice to yourself about it. ______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!
2021-02-2502 minCreative Business Marketing with Menekşe StewartEpisode 016: Marketing Strategy: Short Term vs Long TermThere are two types of marketing we need to do: Short term: This brings cash into our businesses and helps us stay connected with our audience on a day-to-day basis.Long term: This ensures our businesses can grow beyond our personal capacity to respond to Instagram DMs!Today’s question is this: What are the marketing activities you focus on in your business? And are they more short term or long term? ______________If you want to find out more about how I can help you grow your business online, head to my we...2021-02-2406 minCreative Business Marketing with Menekşe StewartEpisode 015: Marketing Strategy: The Marketing Mixhere are some questions for you to think about today (they’re also in the show notes!): What wants or needs are your products and services solving for people? Have those wants or needs been expressed by people? What’s your price point in the market? Are you currently on the cheaper end, in the middle, or more on the luxury side?How do people buy from you? What are the ways people can access your products and services? How are you communicating with your audience? How are you measuring and encouraging engagement? Stuck on any of these? O...2021-02-2306 minCreative Business Marketing with Menekşe StewartEpisode 014: What is Marketing Strategy?In the next few episodes, ww will be looking at all things strategy - but for today, I’ve got two questions for you: What is your big goal for your brand? How are you going to get there?______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!
2021-02-2203 minCreative Business Marketing with Menekşe StewartEpisode 013: Marketing Is Not OptionalThe reason we often ignore marketing is because it requires us to step out of our comfort zone - maybe we don’t like talking about our products or services because it feels like we’re selling or being sleazy. It’s uncomfortable. Maybe we feel overwhelmed by the technology for things like email marketing, and SEO seems really complicated.But we can find a way that works for us - and we need to tackle these things if we want to grow.______________If you want to find out more about how I can he...2021-02-1902 minCreative Business Marketing with Menekşe StewartEpisode 012: Your Daily Marketing To Do ListIn yesterday’s episode, we looked at the importance of prioritizing the things that will grow your business as you start your working day. Today, you've got some practical examples of things you can do!______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!
2021-02-1803 minCreative Business Marketing with Menekşe StewartEpisode 011: The Secret to Growing Your Business in 2021What's a foolproof method of growing your business this year?In this short episode, I give you maybe my best marketing and business growth tip - and it doesn't cost anything to implement.______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!
2021-02-1702 minCreative Business Marketing with Menekşe StewartEpisode 010: Do You Own Your Marketing Channels?If we're building all our marketing & business traffic on platforms we don't own, we have a problem!In this episode we look at how to assess your business for risk when it comes to your marketing channels. Plus, I share a mini marketing horror story that happened to me recently, which really demonstrates my point!______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.Meanwhile, make sure you h...2021-02-1603 minCreative Business Marketing with Menekşe StewartEpisode 009: Pricing Your Business for GrowthMarketing is the way we grow our businesses, and it costs time, skill, and money.In order to really grow your business, you will need to spend money on marketing. Maybe it’s educating yourself to do it, maybe it’s advertising spend, maybe it’s outsourcing elements to somebody else.Today, I want you to think about some of the financial implications attached to growing your business.______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or fin...2021-02-1203 minCreative Business Marketing with Menekşe StewartEpisode 008: What Revenue Streams Are You Growing in 2021?There are a few ways to grow your business - by expanding in your current markets, entering new markets, and by releasing new products, check out the Ansoff Matrix for more on growth strategy.Different revenue streams have different levels of profitability and require different resources: this is really important for us to understand as we consume and create marketing content online, especially in the business space.______________If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me...2021-02-1103 minCreative Business Marketing with Menekşe StewartEpisode 007: Planning Your 2021 Marketing StrategyAs you’re thinking about what you want your business to achieve this year, think about how you’re going to get there: If you’re thinking about increasing your sales, are you increasing the amount of resources you commit to marketing? If you’re thinking about marketing, do you know which channels are the most effective for your business? Whenever you’re listening to this, take some time out to review and plan your marketing for the next 6-12 months - it’s a great way to help you lift your mind out of the daily grind!...2021-02-1003 minCreative Business Marketing with Menekşe StewartEpisode 006: What's Possible in Your Business in 2021?If you haven’t written down your goals for the year yet, here are some questions you can use to document them now, on the first working day of the year: What are your goals? What do you specifically want to achieve this year? What actions need to be taken to reach those goals? What is working in your business that will help you reach these goals? What is not working in your business that may hinder or slow down your progress towards these goals?Now, create a plan.In the next episodes, we're going to be lookin...2021-02-0903 minCreative Business Marketing with Menekşe StewartEpisode 005: Lean in to Your StrengthsFind the CliftonStrengths Assessment here: https://www.gallup.com/cliftonstrengths/en/253868/popular-cliftonstrengths-assessment-products.aspxIf you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!
2021-02-0803 minCreative Business Marketing with Menekşe StewartEpisode 001: What's at the Root of Your Overthinking?Emotions are amazing, they are often what help us with our most creative and problem-solving ideas, but they can also hold us back and stop us from seeing the truth.Are you currently overthinking an element of your marketing? Or your business more generally? Spend some time reflecting on it, and whether it’s based on emotions or facts.Understanding the root of our overthinking can break down a lot of the barriers stopping us from moving forward with our ideas. ______________If you want to find out more about how I can...2021-02-0205 minCreative Business Marketing with Menekşe StewartEpisode 000: Welcome to the Creative Business Marketing Podcast!This is a podcast for creative business owners who want to grow their businesses online. Whether you sell products or services, each weekday, I’ll be sharing a short episode that covers an aspect of digital marketing for creatives. It’s a marketing pep talk, if you will.Whether it’s SEO, marketing funnels, advertising, email marketing, or mindset around marketing, each episode is designed to encourage and inspire you with actionable tips: sans marketing jargon.I want you to feel excited, confident, and full of joy when you think about marketing your business and sharin...2021-02-0103 min