Shows
Owner To Owner PodcastJon Manning from Pricing Prophets on unlocking profitability through pricing strategies.@Michael Kerr and @Jon Manning on why #pricing is the biggest lever for improving profitability. They discuss using pricing strategies as a highly effective way to increase small business profitability. They explore the #psychology behind pricing, the common hesitations business owners face when considering price increases, and the importance of effectively communicating these changes to customers. They cover innovative pricing tactics, the significance of choice architecture in proposals, and the necessity of establishing a systematic pricing cadence.Key takeouts;the need for businesses to understand their value propositionhow and when to reassess pricing models t...2025-06-051h 03
Owner To Owner PodcastDeborah Halpern, celebrated sculptor, and Jon Michail explain how to make a business out of a creative pursuit.Deb and Jon just scored a major international coup. Deb was recently selected as the leading artist to feature in a new sculpture park @Taipeimuseum.Jon and Deb struck this global deal from Australia during Covid19.How did they do that? Why shouldn't other creatives aspire to the same? Deb and Jon have worked worked closely and effectively for many years to bring Deb's creative business to it's full potential. They bring their unique and rich experiences to this discussion on a business approach to creative pursuits.We cover;#t...2020-12-0327 min