Shows
MIND your Business PodcastCAN-SPAM Basics and Email Marketing QuestionsThis week we start our new 5-minute format! Listen to Kyle talk about the basics of the CAN-SPAM act and answer some questions about email marketing from listeners and around the web. Have a future topic you want to see covered or questions on the episode? Leave us a comment!Episode Transcription:"Welcome to the MIND Your Business podcast! I’m your host, Kyle Speaker, and this week kicks off our brand new podcast format. Now you can listen to us talk about small business, marketing, and life in 5-minute bite-sized chunks every thursday.This week we are...
2017-09-0704 min
MIND your Business PodcastSunny With a Chance of Twitter: Millersville U Meteorologist and Educator Eric Horst on Weather and TwitterMeteorologist and Educator Eric Hörst On The Weather Channel, Forecasting and Twitter.If you're not familiar with Eric Hörst and the Millersville University weather website, you might want to pay them a visit and experience accurate forecasts with no hype for yourself. Eric has over 30 years of experience and works with students in maintaining the site and updating the forecast on the website typically twice a week.What's compelling is that in between these updates during the week, Eric is giving timely weather updates via his Twitter feed as the forecast changes while Mother Nature reminds us...
2017-05-0416 min
MIND your Business PodcastRepurposing Your Website Content featuring Author and Marketing Pro Stoney deGeyterCan I Repurpose My Content? Yes, You Can and Stoney deGeyter Will Tell You How!This week on the MIND Your Business podcast, we welcome for the first time as our guest Stoney deGeyter, CEO of Pole Position Marketing and author of The Best Damn Web Marketing Checklist, Period!Stoney has been in web marketing since 1998, when he started Pole Position Marketing and has a wealth of knowledge to share on all aspects of web marketing. On the podcast today, the focus is on repurposing your content. Blog writing for your business is necessary in building trust with the...
2017-04-2715 min
MIND your Business PodcastMark Schaefer On Breaking Through Your Marketing Comfort ZoneBest Selling Author, Speaker and Educator Mark Schaefer Discusses How He Broke Through His Own Comfort Zone and Helps Others Do The Same.This week on the MIND Your Business podcast, we welcome back one of our favorites…Mark Schaefer, author of numerous best selling books on marketing and content sharing including The Content Code and, most recently, Known.No matter who you meet and how successful they are, chances are that they have had to overcome numerous obstacles on their way to success…including stepping outside their normal areas of comfort in order for both their business and...
2017-04-2013 min
MIND your Business PodcastAre You Afraid Of Yourself? Breaking Through Your Marketing Comfort Zone With Greg Orth of Sandler TrainingAre You Afraid Of Yourself? Breaking Through Your Marketing Comfort Zone With Greg Orth of Sandler Training.This week on the MIND Your Business podcast, we welcome Greg Orth of Sandler Training here in Lancaster, PA!If you've listened to the podcast or read my blog posts for any length of time, you know that I'm not a fan of what is known as "systematic sales." The main reason for this is because in my experience with various sales systems, I found that either 1) they basically taught manipulation techniques or 2) they took good habits employed by successful salespeople an...
2017-04-1315 min
MIND your Business PodcastFuture-Proof Your Business With Social Media and New Tech featuring Tamara DorrisHow Can Social Media Help My Business? Tamara Dorris Answers That And More.This week on the MIND Your Business podcast, we welcome author, educator and real estate professional to discuss how social media and new technology, such as video, has helped grow her business and her brand over the past 10+ years!I was first introduced to Tamara close to 10 years ago when I was working with real estate agents on their Internet marketing…back when most people were not taking the Internet seriously as a competitive marketplace. Tamara saw the future and was among the first in her p...
2017-04-0610 min
MIND your Business PodcastSEO News: Keywords Are Dead. NOW What Are You Going To Do?SEO Keywords Are Dead. NOW How Will You Optimize Your Website?We've been discussing the advent of Artificial Intelligence (AI) on the podcast here off and on over the past year. In fact, it really started to come to light when Google introduced Rankbrain around a year and a half ago.During that time, Panda and Penguin have both morphed into realtime updates, we had the second "Mobilegeddon" in January of this year and over the 2016 Thanksgiving holiday Google's CEO announced that search will be AI first in just 3 years.That's Artificial Intelligence first…which means interaction and...
2017-03-3012 min
MIND your Business PodcastBreaking Through Your Marketing Comfort Zone with Gary RossignolCincinnati's Rock N Roll Real Estate Agent On Getting Beyond Your Comfort Zone To Boost Your BrandI first met Gary back around 2007 or 2008 when the real estate market was upsidedown and I was a real estate coach with another company. When the real estate crash happened there were a lot of agents throwing up their hands in frustration, cursing and wondering what they were going to do next. A lot of agents left the real estate business.A TON!One thing I noticed, however, was that the agents I spoke with (easily 12 a day between appointments, pho...
2017-03-2314 min
MIND your Business PodcastMark Schaefer Tells You How To Become Known Through Your Content and Social MediaMark Schaefer Tells You How To Become KnownLast week, we were fortunate to have speaker, educator, marketing expert and best selling author Mark Schaefer on our podcast to discuss his new book called Known. In this book, he explores the concept that you don't have to be famous to be successful on the Internet.You just have to find your audience and be Known. And Mark wants you to know that you can do it…anyone can do it! This week Mark Schaefer returns to the MIND Your Business podcast to discuss more about his new b...
2017-03-1615 min
MIND your Business PodcastHow Color Impacts Your Decision MakingHow Color Impacts Your Decision Making (feat. Chad McComsey of MIND)A few weeks ago, I was printing the itinerary for my wife's flight to see a friend in Colorado and noticed she had booked with through a website called JustFly.com. I had never heard of them before, as I've always stuck with Priceline since my experience has been consistently good. I don't know that it's truly brand loyalty (maybe it is), but there is definitely a comfort level I have there over other sources like Hotwire or Kayak.Then it kinda hit me while I was pr...
2017-03-0219 min
MIND your Business PodcastBranding Your Business In The Internet Age With Gary Rossignol, Cincinnati's Rock N Roll Real Estate Agent.Gary Rossignol Talks About Branding Your Business On The Internet.This week on the MIND Your Business podcast, we welcome a gentlemen I first met about 9 years ago when I was coaching real estate agents on marketing as the Internet was becoming a much more fierce and competitive marketplace.Gary was the first person I worked with who was way ahead of his competition in how he was viewing this thing called the Internet and how to market yourself. He was the first person I worked with who understood that it's not enough just to BE on the Int...
2017-02-2318 min
MIND your Business PodcastBreaking Through Your Marketing Comfort Zone With Melinda Emerson – America's #1 Small Business Expert!Melinda Emerson Talks About Breaking Through Your Comfort Zone For Your Business.This week on the MIND Your Business podcast, we welcome our first guest to discuss the importance of breaking through your own comfort zone to grow your business. We started this series last week and will be revisiting it throughout 2017 with different guests from different business arenas sharing their own experiences, as well as sharing their experiences with clients. With Artificial Intelligence on the horizon, your comfort zone is going to be stretched to the limit. Building and maintaining your relationship with your customers and pot...
2017-02-1618 min
MIND your Business PodcastBreaking Through Your Marketing Comfort Zone. Are You Ready For Artificial Intelligence?Breaking Through Your Comfort Zone and Embracing AI For Your Business.This week on the MIND Your Business podcast, we begin a journey that will last most – if not all – of 2017. That journey is all about breaking through your comfort zone when it comes to how you present your business, how you market your business…how you business your business.I will be starting off this series this week with some foundational advice and then we will be hearing from guests like Melinda Emerson (America's #1 Small Business Expert), Gary Rossignol (Cincinnati's Rock N Roll Real Estate Agent), Mark Schaefe...
2017-02-0910 min
MIND your Business PodcastSocial Media Mistakes You Should Avoid – Featuring Small Business Expert Melinda EmersonSocial Media Mistakes Businesses Should Avoid With Melinda Emerson This week on the MIND Your Business podcast, we welcome America's number one small business expert and small business lady Melinda Emerson.Melinda is a best selling author and has been featured in the New York Times, MSNBC, FOX News, Black Enterprise, Fortune and CNBC discussing her sharp and creative approach to social media and how to build your audience. After seeing and meeting her at a Lancaster marketing event a couple of months back, I was delighted that she would take the time to come on our po...
2017-01-2619 min
MIND your Business PodcastBlack Hat SEO Tactics. The NEW Age – Buyer Beware!The New Age of Black Hat SEO: What You Should Avoid.It's been a while since we've discussed Black Hat SEO on the MIND Your Business podcast…at least in detail. After what I woke up to one day last week, it became glaringly apparent that it's time to revisit the concept because both times and methods have changed.Whereas it used to be all about links and keyword stuffing, the changes to Google's algorithm in recent years (most notably Panda and Penguin) has made it harder to cheat. The addition of Rankbrain in October 2015 began the escalation to r...
2017-01-1215 min