Shows
HighLevel Spotlight SessionsAI-Powered SEO With Natalie LunevaIn this Spotlight Session, we talk with Natalie Luneva, Co-founder of Outranking.io - an AI-powered content platform that helps deliver better SEO results and a higher content ROI.
We discuss things like:
💥 How and why Outranking.io exists
💥 How AI works to create optimized content
💥 How Outranking.io can help agencies introduce and scale content services
💥 And more!
Schedule a demo for your agency at 👉 https://calendly.com/outranking/2022-11-0424 min
SaaS BossScaling SaaS Companies from VC's View, with Arthur NobelI interview Arthur Nobel and we discuss scaling SaaS companies.
Arthur is a Principal at Knight Capital - an investment firm that specialises in B2B software businesses. He is the author of the best-selling book Leaders of Growth and host of the Leaders of Growth Podcast. He is passionate about enabling entrepreneurs to realize their vision.
We discuss:
- The inspiration behind his book
- The levers of scaling a SaaS company2021-11-2521 min
Natalie Luneva62 – Scaling SaaS Companies from VC’s View, with Arthur NobelOn this episode of the podcast, I interview Arthur Nobel and we discuss scaling SaaS companies. Arthur is a Principal at Knight Capital – an investment firm that specialises in B2B software businesses. He is the author of the best-selling book Leaders of Growth and host of the Leaders of Growth Podcast. He is passionate about enabling …2021-11-2521 min
SaaS BossFundraising 101 For Founders, with Michal CardamoneI interview Michael Cardamone and we will discuss fundraising tips for founders.
Michael Cardamone is the CEO/Managing Partner at Forum Ventures (formerly Accleprise) which is a B2B SaaS focused seed fund & pre-seed accelerator with locations in SF, NYC & Toronto
We discuss:
- The types of companies that will benefit from raising rounds
- How to come up with the amount to raise
- How to raise funds at a faster rate
- Fundraising...2021-11-1825 min
Natalie Luneva61 – Fundraising 101 For Founders, with Michal CardamoneOn this episode of the podcast, I interview Michael Cardamone and we discuss fundraising tips for founders. Michael Cardamone is the CEO/Managing Partner at Forum Ventures (formerly Accleprise) which is a B2B SaaS focused seed fund & pre-seed accelerator with locations in SF, NYC & Toronto Show Notes The type of companies that will benefit …2021-11-1825 min
Natalie Luneva60 – Sales Support for SaaS Companies, with Manuel HartmannHow he founded Sales playbook I founded SalesPlaybook after getting frustrated by the lack or absence of sales support for startup founders. What are the major problems founders under $1million ARR have? Very often until about $500k – $1 million, it is still very founder driven. A lot of these companies have never done outbound …2021-11-1115 min
SaaS BossSales Support for SaaS Companies, with Manuel HartmannManuel helps committed B2B Entrepreneurs hit product-market-fit and scale sales quickly with flexible, affordable, no bullshit Sales Acceleration Enablement.
We discuss:
- The major problems founders under $1m ARR have and how to solve them
- How founders can identify their ICP and clearly define the industry they are serving
- How to identify a predictable sales funnel
Connect with Natalie here:
https://www.facebook.com/natalialunevaspeaks
https://www.linkedin.com/in/natalialuneva/
Join SaaS...2021-11-1115 min
SaaS BossHow to find a co-founder + Natalie's new venture - AI writing Tool, with Pankil ShahI am back! In this episode I'll share more info about my new company Outranking, what my co-founder and I been working on lately and how to find a co-founder these days (while never actually meeting each other face to face).
We talk about the state of AI writing tools and how Outranking can help SaaS companies produce 10x more content. Tune in and check out www.outranking.io. If you like what you see and want a special bonus on the tool, reach out to me at natalie@outranking.io and I'll get...2021-11-0812 min
Natalie Luneva59 – How to find a co-founder + Natalie’s new venture – AI writing Tool, with Pankil ShahI am back! In this episode I’ll share more info about my new company Outranking, what my co-founder and I been working on lately and how to find a co-founder these days (while never actually meeting each other face to face). We talk about the state of AI writing tools and how Outranking can help …2021-11-0812 min
MicroConf On AirMicroConf Refresh Episode 39: Transform Your Technical Documentation into A Content Marketing Engine with Natalie LunevaYou know that you need product documentation to help your users level up their XP and get the most out of your SaaS. But did you know that you could also evolve your documentation to work harder as a lead magnet? Natalie will take you on an expert mode journey in converting these somewhat boring, mandatory pieces of copy into a content marketing strategy that makes it easier for your customer to find you.2021-09-2925 min
Europe's B2B SaaS Sales Podcast#49 Natalie Luneva / Leveraging virtual summits and community-led growthHosting an online summit is one of the smartest growth strategies and lead generation tools on the market today.
In this session, Natalie shares step by step how you can organise an online summit for your SaaS to promote your thought leadership, grow your email list, build partnerships while generating a year's worth of content.
Besides that, we talk about how to validate an idea with first paying customers before building and failing in months instead of years.2021-06-1523 min
In Systems We Trust06: Streamline and Scale Up with Natalie Luneva of Deposit FixNatalie Luneva is the COO of Deposit Fix and is on a mission to help companies grow, clarify business priorities, and grow high performance teams. Drawing from her more than ten years of growing marketing teams, she has helped over one hundred companies streamline their operations, clarify business priorities, and scale.2021-03-2839 min
Natalie Luneva58 – Community-Led Growth, the book pre-launch by Natalie LunevaCheck out the book pre-launch campaign that I launch on March 15th here: https://publishizer.com/community-led-growth/ In this recording from a session I hosted on Clubhouse I’m joined by Preston Clark, Red Russak, Johanna-Mai Riismaa, Christina Kehoe, Luke Tucker and we talk about Building a Community for Your Startup/SaaS. Connect with Natalie here: https://www.facebook.com/natalialunevaspeaks https://www.linkedin.com/in/natalialuneva/ …2021-03-151h 05
SaaS BossCommunity-Led Growth, the book pre-launch by Natalie LunevaCheck out the book pre-launch campaign that I launch on March 15th here: https://publishizer.com/community-led-growth/
In this recording from a session I hosted on Clubhouse I'm joined by Preston Clark, Red Russak, Johanna-Mai Riismaa, Christina Kehoe, Luke Tucker and we talk about Building a Community for Your Startup/SaaS.
Connect with Natalie here:
https://www.facebook.com/natalialunevaspeaks
https://www.linkedin.com/in/natalialuneva/
Join SaaS Boss group: https://www.facebook.com/groups/saasboss2021-03-151h 05
SaaS BossSaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 10.Join Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships.
Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse.
This week's founders:
Yuriy Sorochev
Driss Jabar Cloudfret Optimizing empty truck returns in Europe and africa
Ankit Rihal usetada.com
Saad sharif remote property management crm, remote...2021-03-1103 min
Natalie Luneva57 – SaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 10.Join Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships. Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse. This week’s founders: Yuriy Sorochev Driss …2021-03-1003 min
Natalie Luneva56 – SaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 4.Join Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships. Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse. This week’s founders: Christian Cox Omar …2021-03-0432 min
SaaS BossSaaS Bosses introduce thsemselves in under 60sec on Clubhouse, Recording from the session on March 4.Join Natalie Luneva for a weekly session on Clubhouse where members of SaaS Boss club introduce and share what they are working on in under 60 seconds, connect with other founders and build meaning relationships.
Join weekly sessions on Wednesdays at 9am CST on SaaS Boss club on Clubhouse.
This week's founders:
Christian Cox
Omar Masad Testapp.io
Ksenia Stark
Andrea Orlando Startupwiseguys
Rupali Thakur webkriya.co
Arsyi Rizzqun Fatah...2021-03-0432 min
SaaS BossSaaS Onboarding, with Étienne GarbugliÉtienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
We discuss:
- Why SaaS onboarding is difficult
- How the Train Track Approach can help
- How to go about finding the right onboarding strategy for your product
- How to keep levelling it up
Connect w...2021-02-0737 min
Natalie Luneva55 – SaaS Onboarding, with Étienne GarbugliIn this session Étienne and I discuss email onboarding strategies with Product and marketing consultant Étienne Garbugli. Étienne helps entrepreneurs & innovators leverage customer insights to build and grow businesses. Why is onboarding difficult? Their might have different roles especially if you are in B2B or enterprise because you might need to sell …2021-02-0437 min
SaaS BossRevOps And SaaS, with Jason ReichlToday it is my pleasure to introduce Jason Reichl, the co-founder of Go Nimbly, whose mission is to eliminate operational silos within go-to-market SaaS teams and how the sales communication process greatly impacts revenue.
We discuss:
-The three stages of maturity of a RevOps or operations team.
-The biggest challenges for an organization transitioning to RevOps structure.
-Why a generalist, Swiss Army operator is more efficient within a RevOps organization.
Connect with Natalie here:
https...2021-01-2838 min
Natalie Luneva54 – Revops and SaaS, with Jason ReichlToday it is my pleasure to introduce Jason Reichl, the co–founder of Go Nimbly, whose mission is to eliminate operational silos within go–to–market SaaS teams and how the sales communication process greatly impacts revenue. Go Nimbly is the revenue operations company. Our job is to help SaaS and high growth companies really understand how to maximize the value of …2021-01-2538 min
Natalie Luneva53 – Why Culture is King in the Remote Workforce, with Gonçalo SilvaDoist has been fully distributed for over 10 years and their production has always been high, despite doubters telling them that development teams have to be co-located to be productive. Gonçalo discusses why building the right culture is key and the changes that any company can make to go remote. The Essential Ingredient Your Culture …2021-01-1431 min
SaaS BossWhy Culture is King in the Remote Workforce, with Gonçalo SilvaDoist has been fully distributed for over 10 years and their production has always been high, despite doubters telling them that development teams have to be co-located to be productive. Gonçalo discusses why building the right culture is key and the changes that any company can make to go remote.
The Essential Ingredient Your Culture Recipe is Missing – Doist is completely egalitarian, according to Gonçalo. In everything they do. He explains how they developed that culture with their DO system, which empowers employees to work together on projects that excite them.
2021-01-1431 min
Virtual Summit StrategiesHow To Use Your Virtual Summit To Build PartnershipsEP198 How To Use Your Virtual Summit To Build Partnerships Natalie Luneva talks through her expert strategy using virtual summits to create an abundance of successful partnerships and collaborations from her summit. Hear about the lessons learned from her first summits and how those helped her create her most successful summit to date. All that and more on the Virtual Summit Podcast https://podcast.virtualsummits.com/198 2021-01-1131 min
SaaS BossThe 7 Deadly Sins That Kill Your SaaS Website Conversion, with Helen PeatfieldThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss
Helen Peatfield helps SaaS B2B companies by improving their conversion copy and customer flow so they win more customers and keep them too.
We discuss:
Poor positioning
Awareness evels and marketing maturity
Understanding your...2021-01-0734 min
SaaS BossMaximizing Conversions During SaaS Demos, with Matt WolachThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss
Matt Wolach is the creator of The Perfect D.E.A.L. Process - an innovative system that makes it easy to close deals without having decades of sales experience and knowledge.
We discuss:
3 tactics to close more deals in the first...2020-12-3022 min
SaaS Boss9 SaaS Sales Accelerators That Will Transform Your Company, with Scott SambucciThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss
Scott Sambucci is the Founder & CEO at SalesQualia, a sales coaching company that helps B2B Startups to grow sales faster.
We discuss:
The 3 distinct phases that every SaaS company goes through
Growth pains in every phase
9sales accelerators are core systems...2020-12-2855 min
SaaS BossPricing Strategies for your SaaS, with Patrick CampbellThis is a recording of the live training that was live streamed to SaaS Boss community. To access video version of this session and get notified about future training sessions like these, request access here: https://www.facebook.com/groups/saasboss
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies.
"Your SaaS pricing is the exchange rate on the value you’re creating in the world."
Connect with me:...2020-12-1751 min
SaaS BossHosting Online Summits for Your SaaS to Grow Your Authority, Partnerships and Revenue, with Natalie LunevaThis is an episode where Morgan Williams the host of Outbound Sales podcast interviewed me about organizing online summits for SaaS companies for his podcast Outbound Sales.
Ever thought about organizing an online summit for your SaaS?
Listen to this episode where I'll share why hosting an online summit is one of the smartest growth strategies for SaaS companies to:
- increase connections with INDUSTRY LEADERS
- build profitable PARTNERSHIPS with other companies
- generate a year’s worth of CONTENT
- jump start your THOUGHT LEADERSHIP...2020-12-1136 min
SaaS BossSaaS Customer Support, with Sarah HatterToday I interview Sarah Hatter and we talk about creating an excellent customer support experience for your SaaS.
Sarah is the founder and CEO of CoSupport, a business that has helped over 200 companies create excellent customer support experiences since 2011.
She’s also the organizer of the ElevateCX conference AND the best-selling author of The Customer Support Handbook.
We discuss:
- The importance of customer support in the SaaS industry
- How to get customers to use your knowledgebase
- How to hire a support pe...2020-12-0354 min
Hey {First Name}, An Insider's Guide to Outbound Sales#092: Ecommerce SaaS Virtual Summit: 400 Attendees, 20 speakers, 18 partners, 2 sponsors (Natalie Luneva)Typically my guests discuss using cold outreach for direct selling. They’re starting a sales conversation with a potential customer using email, LinkedIn, direct mail, etc. Well, my guest is using an approach that’s allowing her to tap into large audiences with much less effort than it would take to have sales calls with every potential customer. She’s even leveraging the authority and credibility of others to attract more customers to her brand while making sure that everyone wins in the process. If you’re looking for the fastest way to build up your customer base without spending...2020-11-3038 min
SaaS BossSaaS Churn, with Val GeislerIn this episode I interview Val Geisler and we talk about the impact of customer churn on your SaaS business.
Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, CX, and digital strategy to her clients every day.
We discuss:
- How to start analyzing SaaS customer churn metrics2020-11-1238 min
SaaS BossTechnical leadership (from a past CTO, CEO, Director of Engineering, and Coder), with Cynthia Del'AriaToday I interview Cynthia Del'Aria and we talk about leadership in the SaaS world. Cynthia helps business owners turn their idea for an app, custom software, subscription product, or website into higher profit with higher margins. Her career spans nearly 25 years, and includes development skills in the full web stack, as well as the business side of the house.
We discuss:
- What first time SaaS founders need to understand about leadership
- How to successfully lead a remote SaaS team
- The harsh realities of entrepreneurship2020-11-0525 min
SaaS BossGo-to-Market strategies for SaaS companies, with Dekker FraserToday I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market.
We discuss:
- The key pillars of a successful Go-to-Market strategy
- The major mistakes SaaS Founders make in the early stages
...2020-10-2926 min
SaaS BossThe Business of SaaS: 10 Systems that Every SaaS Company Needs to Master, with Anna TalericoToday I interview Anna Talerico about the business of SaaS and the 10 systems that every SaaS company needs to have in place to accelerate growth.
Anna helps to build and scale technology companies. She is focused on go-to-market, people, culture, and creating significant enterprise value.
We discuss:
- The importance of the 4Ps process in solving business problems
- Why you need to intentionally create an operating system for your business
- How to use OKRs effectively in your company
- The basic metrics you need to...2020-10-1549 min
SaaS BossMRR-Enhancing SaaS Content Marketing: Strategy and Implementation, with Adriana TicaToday I interview Adriana Tica about content marketing for SaaS companies.
Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies.
We discuss:
- Why startup founders need to know their audience
- How SaaS founders can discover the industry to work in
- How to distribute your content effectively
- How to evaluate your content marketing strategy
Resources
– Connect with Natalie on Facebook
– Join SaaS Boss Facebook Commun...2020-10-0624 minMicroConf On AirMaking Your First Hire, Building & Growing Your Remote SaaS Teamhttps://microconfonair.com
Hiring your first team member is a huge milestone in creating a team that can advance the mission and values that are core to your SaaS Business. In this episode, with Natalie Luneva, the SaaS Boss, we're going to talk about when you should make those hires, how to decide which position you should hire first, and the characteristics of a high performing remote team.
Natalie is a growth and team performance coach to SaaS founders. Drawing from 10+ years of marketing and team leadership experience, and being married to a bootstrapped SaaS fo...2020-10-0129 min
SaaS BossMarketing Growth Strategies for SaaS Companies, with Lolita CarricoOn this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands.
We discuss:
- The two sides to effective marketing for SaaS businesses
- Pre-sale marketing and growth strategies to attract customers
- How to improve customer retention
- How to inject brand personality and remain top of mind with your clients
Resources
– Connect with Natalie on Fac...2020-09-2418 min
SaaS District#43 Making Your First Hires When Building & Growing Remote SaaS Teams With Natalie LunevaNatalie is a Marketer, Podcast Host, and a growth and leadership coach for SaaS founders. She has worked with over one hundred companies , where she mainly helps SaaS tech founders keep motivated and continue growing their startups. Drawing from her 10+ years of marketing and team leadership experience, she mainly helps bootstrapped SaaS founders scale their tech startups, get unstuck and grow as successful leaders.
During this interview we cover:
00:00 - Intro
00:50: - When is The Right Moment To Make The First Hire?
03:00 - Fill the Gaps First When Hiring
04:30 - How Does a High Performance Team Looks Like
07:05 - Why Top...2020-09-2227 min
SaaS DistrictMaking Your First Hires When Building & Growing Remote SaaS Teams With Natalie Luneva | Podcast #43Natalie is a Marketer, Podcast Host, and a growth and leadership coach for SaaS founders. She has worked with over one hundred companies , where she mainly helps SaaS tech founders keep motivated and continue growing their startups. Drawing from her 10+ years of marketing and team leadership experience, she mainly helps bootstrapped SaaS founders scale their tech startups, get unstuck and grow as successful leaders. During this interview we cover:00:00 - Intro00:50: - When is The Right Moment To Make The First Hire?03:00 - Fill the Gaps First When Hiring 04:30 - How Does a High Performance Team Loo...2020-09-2227 min
SaaS BossHow to Profit from an Economic Downturn, with Marc McDougallToday I interview Mark McDougall. Marc helps B2B SaaS companies book more demos & trials by optimizing their site for conversions.
We discuss:
- How to use customer churn to learn more about your customers and ultimately learn how to sell to them better
- Two vital things every SaaS company needs to do right now
- How to communicate with your SaaS customers and offer solutions to their problems
- How the pandemic has affected SaaS companies
- What you can learn from immediate cancellations
2020-09-1731 min
SaaS BossThe Impact of COVID on SaaS Companies, with Alex TheumaOn this episode of the podcast I interview Alex Theuma, the founder of SaaS stock, the first and leading conference dedicated to SaaS companies in Europe.
We discuss:
- The impact of COVID-19 on SaaS companies, remote work revolution
- The massive rise of Online Events Tech Platforms
- Success stories of SaaS companies pivoted as a result of the pandemic
Resources
– Connect with Natalie on Facebook
– Join SaaS Boss Facebook Community2020-09-1134 min
SaaS BossSaaS Churn and Ways to Reduce Churn, with Anita TothOn this episode of the podcast I interview Anita Toth. We discuss everything you need to do to reduce your churn rate.
Anita works with growing B2B SaaS companies that want to stop losing their hard-won customers to churn.
We discuss:
- The acceptable level of churn for a SaaS product
- How to properly segment your customer base
- How I recovered over a $1000 from users who involuntary churned
- Easy fixes you can make to reduce churn
Resources2020-09-0322 min
SaaS BossSelf-Care for SaaS Founders and Preventing Burnout, with Gv FreemanOn this episode of the podcast I interview Gv Freeman about the importance of self-care for founders. Gv is a tech startup coach, fractional CMO, founder, internationally recognized speaker and author. He frequently consults with software and professional service companies to better align their marketing, sales, and product development processes
We discuss:
- Dangers of hustle culture
- The biggest issue with "broken" founders
- The importance of mindfulness
- How founders can overcome doubt and negative thoughts
Resources
– Connect with Natalie on Fac...2020-08-2638 min
SaaS BossAccounting and Finance Mistakes SaaS Founders Make, with Katie BronnenkantOn this episode of the podcast I interview Katie Bronnenkant. We discuss the major accounting and financing issues SaaS founders need to know about.
Katie helps early stage (Seed/Series A) SaaS companies leverage their own financial data to grow their business and raise from VCs.
We discuss:
- How to get started with accounting and financing for your SaaS company
- Quick and easy ways to calculate your MRR, CAC and Gross margin
- How to avoid losing money due to unpaid invoices
...2020-08-2322 min
SaaS BossHiring Your First SaaS Sales Rep, with Kristie JonesOn this episode of the podcast I interview Kristie Jones about hiring your first sales rep. Kristie has more than 15 years of sales management experience in the SaaS industry. She is the principal at Sales Acceleration Group where she helps founders build, grow and scale their sales team by improving process strategy and people to accelerate revenue.
We discuss:
- How to make your first hire
- Hiring remotely for early stage startups
- How to onboard a successful candidate
- Why you need to...2020-08-1349 minSaaS BossGrowing a SaaS Using Podcasts, with Tom HuntOn this episode of the podcast I speak with Tom Hunt about growing a SaaS business via podcasting. Tom builds and grows software businesses. He is the co-founder of a podcast host called bCast and he is the creator of the Confessions of a B2B marketer podcast.
He also writes amazing SaaS growth case studies at saasmarketer.io
We discuss:
- How SaaS businesses can benefit from podcasting
- How to produce and promote your podcast efficiently
- How SaaS founders can improve their...2020-08-0633 minSaaS BossAffiliate Marketing as a Growth Channel for SaaS Companies, with Mark ThompsonOn this episode of the SaaS Boss podcast I interview Mark Thompson about affiliate marketing. Mark Thompson is the co-founder of PayKickstart.com – a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription commerce.
We discuss:
- How to structure affiliate commissions for your affiliates
- The industries that are crushing it with affiliate marketing
- How Mark won a car from ClickFunnels
- The important reasons you ne...2020-07-3034 minSaaS Boss6 Data-Validated Tactics To Increase Qualified Lead Volume to Your SaaS, with Garrett MehrguthOn this episode of the podcast I spoke with Garrett Mehrguth about the six data validated tactics to increase qualified lead volume to your SaaS. Garrett is the CEO and co-founder of Directive, a performance marketing agency for SaaS companies. He is also thought leader and a speaker.
He shares six battle tested tactics across 60 plus accounts over the last 12 months that have been statistically proven to increase his SaaS clients qualified lead volume.
We discuss:
- Why your website needs to look better than your product?
- How...2020-07-2129 minSaaS BossSaaS Funding Options, with Shawn FlynnOn this episode of the podcast I interview Shawn Flynn about SaaS funding. Shawn regularly works with incubators, accelerators, angel groups, VC, local governments, and institutions to promote economic growth. He has helped several companies land and set-up operations in Silicon Valley as well as Silicon Valley companies set up offices, partnerships, and funding relationships overseas.
He is also the founder of Silicon Valley Successes a television show that features entrepreneurs and people that work with them and is the host of The Silicon Valley Podcast where he has interviewed some of the biggest names...2020-07-1542 minSaaS BossSEO Basics and Actionable Tips on How to Grow Traffic for SaaS Companies, with Geoff AtkinsonOn this episode of SaaS Boss show I interview Geoff Atkinson, the Founder-CEO of Huckabuy, a software company disrupting the SEO industry.
Things we discuss:
-Website is your most important piece of technology, so treat it as such.
-Architecture of the website & navigation.
-Importance of structured data.
-Page speed and why you should care.
-Rich results, how are search results pages changing and how should you strategize accordingly?
- Connect with Natalie on Facebook
- Join SaaS Boss Facebook Community2020-07-0322 minSaaS Boss029 - How to Interview - and Hire - Amazing Software Engineers, with Nicole TibaldiOn this episode of SaaS Boss show I interview Nicole Tibaldi, Engineering Manager at Gatsby. She cares deeply about improving tech hiring, agile processes, and bridging the gaps between product, design, and engineering.
She is also an accomplished conference speaker who has given multiple presentation about hiring processes in the tech industry.
Things we discuss:
What makes a good candidate.How to conduct early screens (non-technical).How to conduct coding interviews.What personal characteristics to look for in a software engineer?
- Connect with Natalie on Facebook
...2020-06-2528 minSaaS Boss028 - Automation Ideas for SaaS Companies to Improve Productivity and Streamline Business Processes, with James RoseOn this episode of SaaS Boss show I interview James Rose, a Zapier & Automation Trainer. He is also the co-founder of ContentSnare a SaaS tool for digital agencies to get content from their clients.
In this episode of the show we discuss new awesome ways to get more done in less time and how to automate your business processes effectively, as well as:
- some of Jimmy's favourite automations (did you know you could speed up video playback on Facebook? I didn't!)
- how to keep automation personal
...2020-06-1835 minSaaS Boss027 - Growing from Founder to CEO and Back to Founder, with Benjamin DellOn this episode of SaaS Boss show I interview Benjamin Dell, a founder of a number of SaaS startups like Missinglettr, HeySummit, HelpShelf & OnboardFlow (two of which were acquired).
We talk about how to build a profitable SaaS business and discovering the type of founder you are. Today we talk less about the business and more about you, the creator of that business, and how you as the founder think of and approach your role.
Things we discuss:
Work out where you add the most value / what you’re ‘exce...2020-06-1140 minSaaS Boss026 - How SaaS Companies Can Capture, Share, and Cash in on Customer Success Stories, with Joel KlettkeWant to get free tickets to SaaStock Remote Conference happening June 10-11 ($129 value)? I'm writing a book about how other successful founders got their first few paying, please consider helping other founders by taking part in the creation of this book and fill out this 5-minute survey here: https://s.surveyanyplace.com/grow_your_saas
On this episode of SaaS Boss show I interview Joel Klettke of Case Study Buddy about how SaaS can capture, share, and cash in on customer success stories.
Joel is the founder of Case Study Buddy, a team...2020-06-0653 minSaaS Boss025 - When to Stop Coding Yourself and How to Manage Remote Developers, with Victor PurolnikIn this episode of SaaS Boss show I interview Victor Purolnik, a developer and entrepreneur who’s been in remote product development for almost a decade.
Victor Purolnik is a developer and entrepreneur who’s been in remote product development for almost a decade. Since 2015, he’s using his vast knowledge about working with Eastern European developers to help founders launch and scale successful software products.
In this episode we discuss:
1. Signs that show when to stop coding yourself
2. What to hand out first
3. Hiring Options – What’s the best for W...2020-05-2850 minSaaS Boss024 - How to Stop Churn and Get Forever Customers, with Austin FordIn this episode of SaaS Boss show I interview Austin Ford about How to Stop Churn and Get Forever Customers using challenge funnels.
In this episode we discuss:
-How to get customers to pay for your "Free" Trial
-How to create a powerful "Aha" experience for new customers to understand the full benefit of your software
-How to outspend your competitors to acquire new customers without using your own funds
Book mentioned:
Retention Point by Robert Skrob2020-05-1924 minSaaS Boss023 - How Your Onboarding Affects Retention and How You Can Improve It, with Emilia KorczynskaIn this episode of SaaS Boss show I interview Emilia Korczynska about how your onboarding affects retention and how you can improve your retention.
In this episode we discuss:
The median annual churn rate for SaaS businesses under $10 million in revenue is 20%. Good churn rate is 5-7% annually. This means 0.5% churn on a monthly basis. In other words, this means losing approximately 1 in 200 customers, or losing $1 out of $200.
Majority of founders aren't there yet.
Personalize - only 40% use a welcome screen, treat different personas differently to maximize retention...2020-05-1420 minSaaS Boss022 - How to use cold email outreach to predictably fill your pipeline with sales meetings, with Morgan Williams
In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales.
The things we discuss:
-A 3-step process for building a winning cold outreach campaign
-Two things you can do to immediately improve your response rate
-How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework
-Tools for email finding software...2020-05-0540 minSaaS Boss021 - 10 Secrets to Designing the Ultimate SaaS Website Homepage, with David Katic
In this episode of SaaS Boss show I interview David Katic about secrets to designing best converting SaaS website. The 10 secreats we discuss are:
-Articulate your perfect customer
-Gathering customer data
-Segment and filter
-Authority and expertise
-Social proof
-Scarcity (not the cheesy one)
-Story
-Processes
-Great offer
-Follow key design principles
Get free downloadable guide that summarises the 10 secrets we discussed:
https://www.digitalgrowthgenius.com/free-guides/
2020-04-2855 minSaaS Boss020 - Churn Due to COVID-19 and Quick Idea How To Help With Subscription CancellationsIn this episode of SaaS Boss show I share a quick idea how you can keep customers who are affected by Coronavirus and want to cancel their subscription and instead keep them as your customers.2020-04-2004 minSaaS Boss019 - Scaling a SaaS Company to 1M ARR, with Lloyd YipIn this episode of SaaS Boss show I interview Lloyd Yip. Lloyd is a sales and marketing advisor to SaaS companies. In Episode #16 Lloyd and I discussed getting your first sales with cold outreach. In this episode we talk about scaling past $5k MRR with cold outreach and other organic (read NOT SEO) strategies.
In this episode we discuss:
Scaling past 100 sales
Free channels you can use (partnerships, communities)
Building cost effective client acquisition engine
Channel selection based on ticket size.
Formula for effective...2020-04-1524 minSaaS Boss018 - Demo vs Free Trial: Which is better for your SaaS Company, with Tory SmithIn this episode of SaaS Boss show I interview Tory Smith and we talk about pros and cons of demo vs trial
Things we discuss:
When choosing between trial or demo, lots of things to consider: price, complexity, stage. What should we consider when deciding whether offer a trial or a demo?
70% of SaaS companies offer free trial. Why is trial so popular?
What goes through prospects mind when they only see demo?
If given an option, prospects will go with self service
When...2020-04-1324 minSaaS Boss017 - Seth Godin Answers My Question About Management vs LeadershipSeth Godin is an entrepreneur, best-selling author and speaker. He has written 19 best-selling books including classics such as The Dip, Linchpin and Tribes. He has also inspired numerous people around the world via his talks on marketing and effective leadership.
A few weeks ago, I attended a workshop by Seth Godin in which he talked about management and leadership. I got a chance to ask him a question about that during the workshop.
I share my thoughts on why learning management skills is important for SaaS founders, and why you still need to learn how...2020-04-1007 minSaaS Boss016 - Attaining Product/Market Fit & Getting First Sales Using LinkedIn Outreach, with Lloyd YipIn this episode of SaaS Boss show I interview Lloyd Yip. Lloyd is a sales and marketing advisor to SaaS companies. In this episode we discuss actionable steps to getting your first sales. Many founders are reluctunt doing cold outreach, and so you wait until you build your product to start getting feedback from potential customers.
In this episode we discuss:
Attaining product market fit for SaaS companies and getting early traction
Ways to get first few salates using LinkedIn outreach
Scaling to your first 100 sales and free...2020-04-0832 minSaaS Boss015 - Building a Sellable SaaS Business and SaaS Valuations, with Thomas Smale of FE InternationalIn this episode of SaaS Boss show I interview Thomas Smale of FE International.
There is plenty of advice on what it takes to have a successful exit when you want to leave your business. However, before going down that road, much thought and planning should go into getting an accurate valuation so that you can have a profitable exit as well.
At FE International, Thomas Smale has consulted or worked on over 800 transactions. He's pulled together some of the best practices from most experienced investors and snippets of...2020-04-0652 minSaaS Boss014 - SaaS Metrics, with Ben Murray, the SaaS CFO
In this episode of SaaS Boss I interview The SaaS CFO Ben Murray about SaaS metrics, what metrics you should track, how you should track them, what pitfalls to watch out for and much more.
Ben Murray is known as the SaaS CFO and he helps software companies achieve financial improvement and transparency by partnering with stakeholders to link operations and finance.
Things we discussed:
What basic SaaS metrics you should be tracking
How your accounting process can help or break your...2020-04-0320 minSaaS Boss013 - How to Prospect on LinkedIn to Boost your Sales Pipeline, with Rod Sloane
In this episode of SaaS Boss show I interview Rod Sloane about cold outreach on LinkedIn.
Things we discussed:
Hidden value of prospecting is testing your message
Benchmarks and metrics of cold prospecting
How to make your LinkedIn profile prospecting-ready
Developing your message (hint: ask your clients why did they buy your product and what would they miss if you take it away from them)2020-03-3018 minSaaS Boss012 - Part 2: Getting First 10 Clients and Beyond, with Carole MahoneyThis episode of SaaS Boss show is Part 2 of my interview with Carole Mahoney and we switch from talking about about how SaaS founders can get first 10 sales to what happens after first sales. And that's hiring and managing your first sales reps.
Hiring process, what characteristics should we look for
How to write ad for SaaS sales role
Why you should make it a tough interview process
Real costs of making a bad hire (opportunity costs)
How to predict the success for SaaS sales person2020-03-2717 minSaaS Boss011 - Part 1: Getting First 10 Clients and Beyond, with Carole MahoneyIn this episode of SaaS Boss show I interview Carole Mahoney about how SaaS founders can get first 10 sales.
Things we discuss:
At early stage SaaS companies that are trying to get traction, get their first sales, the founders need to do outreach to their ideal potential customers to get first few sales. We shouldn’t rely on inbound or seo to get first sales if we dont have any case studies yet.
What steps founders need to take in order to get their first 10 paying customers
Why so...2020-03-2532 minSaaS Boss010 - Team Accountability in Remote SaaS Teams, with Lee ColanIn this episode of SaaS Boss show I interview Lee Colan about team accountability, why we need our teams to be accountable, how to encourage accountability, and what to do to fix existing problems with lack of accountability.
Accountability is like rain – everyone knows they need it, but no one wants to get wet.
Things we discussed:
What is team accountability and why is it accountability important?
How is it conected with productivity?
Why does accountability seem top be a challenge with SaaS fo...2020-03-2345 minSaaS Boss09 - How Coronavirus Will Affect Your SaaS and What Can We Do to Prepare for What's to Come, with Ben Murray, the SaaS CFO
In this episode of SaaS Boss I interview The SaaS CFO Ben Murray about Coronavirus and how it will affect your SaaS.
Ben Murray is known as the SaaS CFO and he helps software companies achieve financial improvement and transparency by partnering with stakeholders to link operations and finance.
Things we discussed:
Our take on Coronavirus and current economy situation
How Coronavirus and volatility affect your financial strategy
Why you should take it seriously
How to up your...2020-03-1318 minSaaS Boss08 - Existing Teams Issues and Making System-Level Improvements, with Jennifer Musselman
In this episode of SaaS Boss show I interview Jennifer Musselman about existing teams issues and how to make system-level improvements in your team when you already have a team and things aren't going that well.
Two moving bodies in contact with each other create friction, so expect that you as a founder will need to put in work into developing your team.
Reason for teams being ineffective.
Mission, vision, company goals.
Social Styles & Communications needs.
Why poor communication of vision creates problems.2020-03-1347 minSaaS Boss07 - Steps to Build and Scale SaaS Revenue, with Tyler BarronIn this episode of SaaS Boss show I interview Tyler Barron about steps that founders should take to build and scale SaaS revenue.
The 3 steps are:
Successful Architecture of Revenue Model
Product/Market Fit
Strategies to Accelerate Revenue
Tyler will be a panel speaker at the SaaStock Dallas local event I'm hosting on March 26th 2020, for more info check out https://local.saastock.com/dallas/.
Connect with Tyler on LinkedIn https://www.linkedin.com/in/tylerbarronmba/2020-03-0957 minSaaS Boss06 - Founder and Teams Performance, with Sid Mohasseb
In this episode Natalie interviews Sid Mohasseb about measuring and improving performance of a founder, their teams and their startup as the result.
Things we discuss:
What is a high performing founder and the difference between?
What mental/personality characteristics successful founders have in common?
What are the measurements of success?
Processes you need to put in place to be a high performing leader and team.
How much time do you spend managing people vs. working on the product?
Spending hours on...2020-03-0837 minSaaS Boss05 - Being Youngest Person on the Team - Struggles of a Founder
In this episode Natalie asks leadership coach Tracy Washington question from the audience about being the youngest person on the team who is also CEO.
Learn more about Tracy here: getrelationshipcurrency.com2020-03-0704 minSaaS Boss04 - How Founders Can Increase ProductivityIn this episode Natalie shares her Supercharged Month technique that will help increase our productivity. It's something that Greg McKeown mentions in his book Essentialism, and there's another book The 12 Week Year that you can also find useful for this topic.
So, the exact steps that I recommend you to have your supercharged and highly productive 4 weeks:
1. Set your goals for the next 4 weeks
2. Dump all tactics and tasks that are sitting in your head and prioritize those tactics for every day of the week
3. Execution. Setup 5 minutes...2020-03-0409 minSaaS Boss03 - Empower Your Team To Accomplish 10 Times More, with Tracy Washington
This episode is part of a webinar recording that Natalie Luneva and Tracy Washington did early 2020, where we talked about the following things:
How to gain more clarity
How to setup SMART goals
How to become a more effective leader
How to get your team to buy into your 2020 vision
How to motivate yourself and your team to achieve these goals (and why financial incentives may not be the best way to do it)2020-02-2818 minSaaS Boss02 - 10x vs 10% Improvement MentalityIn this episode Natalie Luneva shares why we need to embrace the 10x mentality. While incremental change is still very important, I'd to encourage everyone to welcome the 10x mentality and see how it can help drastically rethink the problem instead of making small improvements.2020-02-2803 minSaaS Boss00 - IntroMy name is Natalie Luneva, the host of SaaS Boss show and in this first episode I wanted to share with you a little bit information about who I am, the reason I decided to launch this podcast, who it is for and what you can expect from these episodes.
6 years ago I was helping an early stage SaaS solution for medical practices with their go to market strategy, primarily I was in marketing and growth, but soon started doing demos and walk throughs, this was my very first exposure to working in a...2020-02-2805 minSaaS Boss01 - How Growth Stage Companies Design and Implement Strategies to Build High Performing Teams, with Jes OsrowIn this episode of SaaS Boss, I interview Jes Osrow about designing and implementing strategies to build high performing teams and what is a high performing team. As Co-Founder of The Rise Journey, Jes works with growth stage companies designing and implementing strategies to build cohesive teams while developing a sustainable organizational culture.
1:15 Why team culture is important
4:00 Why you can not do everything yourself and the reason to hire.
9:30 Why you should consider hiring and not look for a co-founder
10:50 What is a high performing team?
15:00 Why do...2020-02-2732 min