Shows
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to use the PLOT framework to make better podcast episodesFree download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast. So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own co...2025-07-1210 min
Podcasting Insights with The Podmaster: growth advice for people and brandsIs Klaxon AI solving the media buying issues for podcasters?Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlhttps://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcastsMentioned in...2025-07-0803 min
Podjunction PodcastStop Trying to Please Everyone With Your Show | Neal VeglioMost podcasters think success means making everyone happy. Neal Veglio, founder of Podknows Podcasting, reveals why that approach is killing your show before it even gets started. With over 25 years in audio and a track record of guaranteeing results for his clients, Neal shares the uncomfortable truth about what actually makes podcasts succeed. From his controversial take on guest interviews to why half your audience should hate your content, this conversation will challenge everything you think you know about growing a business podcast. If you're tired of playing it safe and ready to make real impact, this episode is...2025-07-011h 01
Podcasting Insights with The Podmaster: growth advice for people and brandsFive podcasting myths that are preventing your podcast's successYou know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content. More often, the problem is rooted in...2025-06-2713 min
Podcasting Insights with The Podmaster: growth advice for people and brands5 ways to make money with your podcastIf you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ==============================================================Have you signed up for my "Top Listener Pet Peeves" report yet?https://podmastery.co/petpeeves==============================================================I get it: the advice out there is either laugha...2025-06-2011 min
Podcasting Insights with The Podmaster: growth advice for people and brandsApple Podcasts 2.0: Is It Cool Enough for the Cool Kids?Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Podmaster Free TipsThis podcast uses the following...2025-06-1102 min
The Sound Off PodcastNeal Veglio: Peak PodmasteryI've known Neil Veglio from his ongoing posts on LinkedIn, but I thought it would be fun to just say hello in a line up at the Podcast Show in London last month. Neal is the founder of PodKnows, a podcast production and coaching company out of the UK. He agreed to come on the show to share his journey from radio to podcasting, and why it is important to create value-driven content rather than focusing solely on monetization. We discussed the challenges of podcast marketing, including the pitfalls of buying downloads and gaming platform algorithms.We...2025-06-101h 05
Podcasting Insights with The Podmaster: growth advice for people and brandsWhat the end of Marc Maron's WTF means for YOUThere’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show. You want to know wh...2025-06-0622 min
Podcasting Insights with The Podmaster: growth advice for people and brandsStop making this mistake that's killing your podcast!There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get it here - https://podmastery.co/titleIn this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no...2025-05-3011 min
Podcasting Insights with The Podmaster: growth advice for people and brandsReasons not to edit your podcast with AI like DescriptAre you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with...2025-05-0910 min
Podcasting Insights with The Podmaster: growth advice for people and brandsYou might also like: PodbitchCheck out this other show from Podknows Podcasting's network.Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out.Mentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy2025-05-0801 min
Podknows Business NetworkThis show's about building in public. You In?What does it really look like to build a podcasting agency from the inside out — without pretending it’s all going perfectly?I’m Neal Veglio, founder of Podknows Podcasting, and I’m building the next phase of my business in real time.Click follow in whatever app you're listening in, to ensure you don't miss and episode.2025-05-0702 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to avoid being Steven Bartlett's Diary of a CEOAuthenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust. Companies mentioned in this episode: S...2025-04-2514 min
Podcasting Insights with The Podmaster: growth advice for people and brandsOops! I Forgot About Good Friday. (Planning time off from your podcast)So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly. We’ll explore some solid strategies and figure...2025-04-2304 min
Podcasting Insights with The Podmaster: growth advice for people and brandsAre Google and Microsoft about to kill off human podcasting?AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space.Companies mentioned in this episode: Microsoft Google Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get...2025-04-2202 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow podcasters can overcome imposter syndrome!Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good. Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confi...2025-04-1111 min
Podcasting Insights with The Podmaster: growth advice for people and brands3 Reasons To Avoid Using Spotify For CreatorsBeing exposed to free podcasting tools can feel like stepping into a candy store. It sounds like a dream come true: no upfront costs, no wallet sweating, just pure, unadulterated creativity! But hold your horses, Sebastian! As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath. We're talking about the sneaky little catches that can turn your podcasting dream into a bit of a nightmare. You might think you're saving a couple of quid or bucks, but in the long run, it could...2025-04-0709 min
Podknows Business NetworkPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...2025-04-0412 minPodcasting Insights with The Podmaster: growth advice for people and brandsPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...2025-04-0412 min
Podcasting Insights with The Podmaster: growth advice for people and brandsPodcasters, Dynamic Ads on YouTube? Yes please, amirite?YouTube is working on a new feature that could change the game for podcasters everywhere. Imagine this - dynamic mid-roll ads that we can control! I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks? YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploading our content. Find out why this is such a big deal for podcasters as Amelia Knight talk...2025-04-0203 min
Podcasting Insights with The Podmaster: growth advice for people and brandsPodcast Listener Pet Peeves: What Bugs Us Most?"Be authentic - just publish" is terrible adviceWhat’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peevesIf you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone. We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-qui...2025-03-1409 min
Podcasting Insights with The Podmaster: growth advice for people and brandsLearn Your Podcast's Real Global RankingNo more need for Listen Notes 'Listen Scores'!Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you. Say hello to the Podknows Podcast Global...2025-02-2808 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to use storytelling in your podcastHook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok. We’l...2025-02-2111 min
Podcasting Insights with The Podmaster: growth advice for people and brandsPodcast Stats and How to Measure Them!Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around. In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing ou...2025-02-1411 min
Podknows Business NetworkUnderstanding Podcasting SEO 2.0Let's talk about Podcast SEO 2.0Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?" The short answer is yes, but it’s evolved significantly. In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO). We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to opti...2025-01-3108 minPodcasting Insights with The Podmaster: growth advice for people and brandsUnderstanding Podcasting SEO 2.0Let's talk about Podcast SEO 2.0Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?" The short answer is yes, but it’s evolved significantly. In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO). We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to opti...2025-01-3108 min
Podknows Business NetworkHow TikTok's Ban Impacts On Your Podcast (When it happens)Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes? From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all. If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine. We're not just painting a doom-and-gloom picture; we're offering...2025-01-2416 minPodcasting Insights with The Podmaster: growth advice for people and brandsHow TikTok's Ban Impacts On Your Podcast (When it happens)Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes? From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all. If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine. We're not just painting a doom-and-gloom picture; we're offering...2025-01-2416 min
Podknows Business NetworkBest microphones for branded podcasts in 2025Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting. He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters. His insights into...2025-01-1014 minB2B Podcasting Insights - From Listeners To LeadsBest microphones for branded podcasts in 2025Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting. He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters. His insights into...2025-01-1014 min
Podknows Business NetworkIs Video Podcasting About To Kill The Audio Podcast Star?Welcome to this episode of "The Podmaster" which delves into the continuing debate around the trend of 'video podcasts' and whether we need to take it more seriously in 2025. The article that inspired this episode is this one from Vulture - https://www.vulture.com/article/will-video-kill-the-audio-star-in-2025Hi, I'm Neal Veglio, The Podmaster, and I want to open this topic by acknowledging that I'm an OG in podcasting and massively fond of its origins as an audio format.Audio podcasts have traditionally provided a unique intimacy and portability for listeners. However...2025-01-0307 min
Podcasting Insights with The Podmaster: growth advice for people and brands'Video podcast studio' or just a marketing agency?Are marketing agencies jumping on the video podcasting trend for the right reasons, or is it just opportunism? Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world. Companies mentioned in this episode: YouTube Spotify Read Podmaster Neal Veglio's blogcast article, here.https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThis podcast...2024-12-0902 minPodknows Business Network'Video podcast studio' or just a marketing agency?Are marketing agencies jumping on the video podcasting trend for the right reasons, or is it just opportunism? Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world. Companies mentioned in this episode: YouTube Spotify Read Podmaster Neal Veglio's blogcast article, here.https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThis podcast...2024-12-0902 min
Podknows Business NetworkLinkedIn - Cringe vs CredibilityWelcome to The Asylum, where we don’t just touch on subjects, we dive deep and emerge with actionable insights. I’m Neal Veglio, your host, and in Episode 5, "LinkedIn - Cringe vs Credibility" we're breaking down the do’s and don’ts of utilising LinkedIn for effectively building your professional network. We're shedding light on the hidden pitfalls and golden opportunities this platform has to offer, all while keeping it real and engaging. Whether you're new to LinkedIn or finding your way back after some time off, this episode is packed with valuable lessons that you...2024-11-1531 min
The LinkedIn™ Branding ShowHow Becoming a "LinkedIn Giver" Helps You Become the "Go-To" In Your FieldIN THIS EPISODE: With a billion+ members on LinkedIn, how do you set yourself apart to reach and resonate with your ideal audience? It's simple: become a go-to expert who generously teaches their brilliance and becomes known for narrow-lane expertise.We share examples of those with a top-of-mind recall for their specializations and willingness to teach others on the platform.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is...2024-10-3114 min
Podknows Business NetworkMy LinkedIn Ban: An Unexpected Emergency EpisodeI was kicked off LinkedIn the same week my LinkedIn-themed podcast launchedA sudden ban from LinkedIn turned a planned Halloween podcast launch into an emergency episode, forcing me, Neal Veglio, to change the order of episodes. We're going to confront the arbitrary nature of platform policies. Imagine being cut off from an audience without explanation, just days before the very audience you're trying to reach is taken away from you. I'm hoping my episode highlights the challenges creators face when relying on third-party platforms for their voice. Follow...2024-10-2909 min
Podknows Business NetworkMoney Matters: How the Weeniecast is Evolving for ImpactYou may have noticed some changes around here. The Weeniecast's rebranding. We're moving from life with ADHD to financial empowerment and societal impact. Hi, I'm Katie McManus and with my producer Neal Veglio we're sharing this behind the scenes episode where I talk about the motivations behind this change.I'm articulating a vision where financial discussions are coupled with a commitment to making a difference. I can't stress enough the importance of having money conversations that inspire action, and I'm urging you my listener to think about how you can use your financial...2024-10-2417 min
Podcasting Insights with The Podmaster: growth advice for people and brandsWanna grow your podcast audience?Amaze Media Labs have rolled out a new 'tool' that they promise can help people and brands like you grow your podcast audience quickly and massively.In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on offer.Mentioned in this episode:7 Days Podmastery course2024-09-1704 min