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Founded & GroundedFounded & GroundedJordan Schwarzenberger: The creator economy is a lie, here’s the model that works7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. Managing one of the world’s biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen’s explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. The creator economy is dead. Jordan reveals why relying on brand deals is outdated and how the Sidemen have built entire business models through strategic partnerships and leveraging their audience. This is a masterclass in staying relevant, building with intention, and growin...2025-03-242h 09Founded & GroundedFounded & Grounded18Sixty: How to create standout podcasts that captivate and keep audiences hookedWhat separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans, founder of 18Sixty, an agency that helps brands connect with their audience through high-quality audio storytelling.From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes to create audio content that really holds the audience's attention. Key TakeawaysKnowing your audience: The key to a successful podcast lies in deeply understanding your listeners and crafting content that serves t...2025-03-101h 17Founded & GroundedFounded & GroundedAirtasker: From hustle to IPO – the truth about scaling a marketplaceFrom $0 to $400 Million Valuation: The Incredible Journey of Tim Fung and Airtasker. From humble beginnings to a marketplace giant. But Tim's journey is much more than just success.Through resilience, identifying mutual benefit, and embracing change, he has created a company that has changed the future of work.Tim delves into his upbringing, the inception of Airtasker, and the company's funding journey, offering valuable advice for new founders. Explore the balance between transparency and forward planning, Tim's IPO experience, and the transition from blitzscaling to a lean approach. Learn about the si...2025-02-241h 24Founded & GroundedFounded & GroundedBrilliant Labs: How AI glasses are shaping the futureWhat do Stephen Hawking, AR glasses, and open-source design have in common?Join us as we chat with Bobak Tavangar, co-founder of Brilliant Labs, about his remarkable journey and insights into innovation.From leadership lessons to fundraising advice, this episode is packed with valuable gems for entrepreneurs and tech enthusiasts.Bobak discusses his career, including a memorable encounter with Stephen Hawking and the role of open-source design in innovation. He explores the challenges of AR adoption, company culture, and hardware startups, offering leadership lessons on humility and communication. Hear Bobak's advice on fundraising...2025-02-101h 43Founded & GroundedFounded & GroundedOptimise AI: Spinout success uncovered, strategies that work!From academia to entrepreneurship: The remarkable story of Nick Tune and the secrets to converting research into commercial success, with his spinout company Optimise AI. Gain valuable insights on the mindset shifts necessary for transitioning from corporate to startup life, the importance of support networks, and how to embrace failures. Uncover the economic impact of Nick's spinout company Optimise AI, their differentiators in the market, and his valuable advice on team growth and work-life balance for early-stage founders.Key Takeaways- Balancing financial management and growth is crucial for startup survival, requiring careful a...2025-01-281h 20