Shows
The PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Wes Bush: Episode 70, Founder & CEO of ProductLedToday, our guest on The PARTNERNOMICS® Show is Wes Bush, Founder & CEO of ProductLed.
Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team). He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.
Key Insights:
👉1. Product Led Growth Enables Scalable Revenue Without Scaling Headcount.
👉2. Modern Buyers Prefer Experiencing The Product Before Engaging Sales.
👉3. Sales Should Add Strategic V...
2026-03-1228 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Chris Daigle: Episode 69, Founder & CEO of ChiefAIOfficer.comToday, our guest on The PARTNERNOMICS® Show is Chris Daigle, Founder & CEO of ChiefAIOfficer.com
Chris Daigle is the creator of the world's first business-focused Chief AI Officer certification program, trusted by executives looking to harness AI without writing a line of code. A serial entrepreneur and growth strategist, Chris has helped scale multiple 8- and 9-figure companies. His firm delivers practical, real-world AI transformation for mid-market and enterprise businesses.
Key Insights:
👉1. Figure It Out Is The Foundational Discipline Of Successful Founders.
👉2. Distribution, Not Just Product, Determines Scalable Growth.
👉3. Generative...
2026-02-2639 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Jay McBain: Episode 68, Chief Analyst at OmdiaToday, our guest on The PARTNERNOMICS® Show is Jay McBain, Chief Analyst at Omdia.
Jay McBain is an accomplished speaker, author and innovator in the IT industry. Named Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro, Top 25 Newsmaker by CDN Magazine, Top 50 Channel Influencer by Penton, Top 100 Most Respected Thought Leader by VSR Magazine, Global Power 150 by SMB Magazine, and Top 250 Managed Services Executives by MSPmentor.
Jay is often sought out for k...
2025-12-1034 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Rani Dabrai: Episode 67, Certified® EOS Implementer of EOS WorldwideToday, our guest on The PARTNERNOMICS® Show is Rani Dabrai, Certified EOS Implementer at EOS Worldwide.
Rani Dabrai is a leadership facilitator, speaker, and Ireland’s only Certified EOS Implementer®. She helps leadership teams across Europe simplify growth, strengthen culture, and build businesses that thrive without chaos. Known for her ability to “read the room” and translate silence into strategy, Rani blends sharp commercial insight with deep emotional intelligence. Her work sits at the intersection of systems and people — helping leaders align vision, accountability, and human connection. A passionate advocate for Kindness, Transparency, and Fun, Rani’s approach to...
2025-12-0329 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Catherine Mores: Episode 66, Sorted CollectiveToday, our guest on The PARTNERNOMICS® Show is Catherine Mores, Co-founder of Sorted Collective.
Catherine Mores is a founding partner of Sorted Collective, where she leads brand strategy and creative direction for organizations ready to grow with purpose. With a background spanning agency creative leadership and nearly two decades as an independent creative contractor, she brings deep expertise in building brands that drive connection, clarity, and impact. Catherine's work blends strategy with hands-on creative execution, helping teams align their vision and voice across every touchpoint. She’s collaborated with brands large and small, particularly in the nonprofit and...
2025-11-2028 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Ken Bogard: Episode 65, Expert EOS ImplementerToday, our guest on The PARTNERNOMICS® Show is Ken Bogard, Founder of Know Honesty and an Expert EOS Implementer® with EOS Worldwide.
Ken Bogard’s "Know Honesty" approach is transforming people's lives. He is raising the bar on communication, leadership collaboration, and sparking a movement around honesty. His entrepreneurial grit and enthusiasm for positive results provide people the momentum they need to achieve what they really want. In just the last few years, Ken has positively impacted over 60 organizations, 300 owners and leaders, and thousands of employees.
Key Insights:
Communication Is the Root of Most Busines...
2025-11-1300 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Matthew Rolnick: Episode 64, Real American BeerToday, our guest on The PARTNERNOMICS® Show is Matthew Rolnick, Senior Vice President of Partnerships & Events of Real American Beer.
Matthew is the SVP of Partnerships & Events for The Real American Beer (Tag Teamed with Hulk Hogan and a Current Championship Team)
Additionally, he's an Amazon Best-Selling Author, Forbes Council Member & Contributing Writer, Udemy Instructor (with w/145k+ students), and a past LinkedIn Top Entrepreneurship Voice.
Key Insights:
Partnerships as Growth Accelerators
Personal Branding Drives Business Opportunities
The Power of “Find Your Yay”
Internal Collaboration Fuels External Success
Innovation and Differenti...
2025-11-0530 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Dmitrius Garcia: Episode 63, xAmplifyToday, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify.
Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven growth, Dmitrius leads xAmplify’s vision to solve fragmentation in the channel through AI, automation, and data intelligence. Under his leadership, xAmplify is transforming how companies engage partners, accelerate go-to-market execution, and unlock new revenue streams globally.
Key Insights:
Democratizing the Channel Indu...
2025-10-1730 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Barry Barrett: Episode 62, Expert EOS Implementer® of EOS WorldwideToday, our guest on The PARTNERNOMICS® Show is Barry Barrett, an Expert EOS Implementer® with EOS Worldwide.
Barry is an Expert EOS Implementer® | Business Coach | Sales Trainer & Coach | Speaker | Entrepreneur | Owner of Business With Purpose
Key Insights:
Resilience and Reinvention
The Power of Mindset and 10x Thinking
Sales and EOS Integration
Integrity as a Core Value
Clarity, Focus, and Alignment
Culture and Accountability
Reach out to Barry:
https://www.linkedin.com/in/barrybarrett/
eosworldwide.com/barry-barrett
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Are you a partnering professional wanting to earn industry certifications and badg...
2025-10-0353 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Amy Courter: Episode 61, Certified® EOS Implementer of EOS WorldwideToday, our guest on The PARTNERNOMICS® Show is Amy Courter, Certified EOS Implementer at EOS Worldwide.
Amy Courter’s rich and diverse background includes two decades of leadership at a billion-dollar public corporation, setting strategy and coordinating systems and processes world-wide. From 2007-2011, Major General Amy S. Courter served as the National Commander and CEO of the Civil Air Patrol, the federally chartered nonprofit corporation and USAF auxiliary, leading 61,000-plus personnel in fulfillment of the organization’s three congressionally chartered missions including Emergency Services. Courter has been selected or elected to positions on numerous boards, serving both for-p...
2025-09-2636 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Tzvi Schwartz: Episode 60, Expert® EOS Implementer of EOS WorldwideToday, our guest on The PARTNERNOMICS® Show is Tzvi Schwartz, Expert® EOS Implementer at EOS Worldwide.
Tzvi is incredibly passionate about helping business owners run a better business. As the owner of an electrical contracting firm, Tzvi ran a great business… but not without experiencing all the the issues that often cripple mid-size businesses. After 16 years, Tzvi sold the company and joined a larger union firm as the Director of Business Development. It didn’t take long before Tzvi discovered that the company may have been larger in size… but they still struggled with the very same issues...
2025-09-191h 07The PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Mike Saxton: Episode 59, Executive Coach & Chair of Peer Advisory Boards at Vistage Worldwide, Inc.Today, our guest on The PARTNERNOMICS® Show is Mike Saxton, Executive Coach & Chair of Peer Advisory Boards at Vistage Worldwide, Inc.
A decorated US Navy officer turned entrepreneur, Mike Saxton started, led, and built companies across telecom, technology, manufacturing & distribution, and professional services into industry leaders. Mike has been recognized for his commitment to the development and success of his teams, customers, and partners. Now as a Vistage Chair he helps CEOs and other top decision-making executives become more confident, fulfilled, and successful business and community leaders. Mike led from prototype, funded largely by sales, growth of t...
2025-09-1231 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Edward Kerr: Episode 58, Co-Founder & CEO of PractisToday, our guest on The PARTNERNOMICS® Show is Edward Kerr, Co-Founder & CEO of Practis.
Edward Kerr is the Co-Founder and CEO of Practis, a patented role-play technology platform that helps organizations build conversational fluency across their sales and customer-facing teams. Before launching Practis, Ed spent nearly two decades as a professional actor, appearing in more than 100 episodes of primetime television and feature films. Drawing on his performance background, he recognized the gap in how companies train people for critical business conversations and developed an automated conversation simulator—first launched as a consumer app featured by Apple, and lat...
2025-09-0530 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Dan Zawacki: Episode 57, Expert EOS ImplementerToday, our guest on The PARTNERNOMICS® Show is Dan Zawacki, an Expert EOS® Implementer at EOS Worldwide.
Dan is an EOS Expert Implementer and Former Lobsterpreneur. Dan is Happy to spend time with anyone who wants to learn more about how to run a better business and live a better life, and how you can leave your phone at home when you go on vacation.
Key Insights:
Innovation Sparks Growth
Leadership Discipline is Crucial
Ego Can Undermine Success
Reinvention Through EOS
Sustainable Leadership Means Freedom
Reach out to Dan Zawa...
2025-08-2735 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Jennifer Vazquez: Episode 56, Certified EOS ImplementerToday, our guest on The PARTNERNOMICS® Show is Jennifer Vazquez, a Certified EOS® Implementer at EOS Worldwide.
Jennifer's entrepreneurial journey began at 24 after realizing corporate life wasn’t for her. She entered real estate finance, but the Great Recession led to bankruptcy. As a single mom, she pivoted and quickly built a business with 30+ professionals and 1,000 clients. Driven by a passion for children, she acquired a failing preschool and scaled it to three locations, 50 staff, and 300+ students. When operations became overwhelming, she restructured using EOS, built strong leadership, and increased profitability. In 2021, she exited through a private equi...
2025-08-2025 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Adam Goldschmiedt: Episode 55, Certified EOS ImplementerToday, our guest on The PARTNERNOMICS® Show is Adam Goldschmiedt, a Certified EOS® Implementer at EOS Worldwide.
Adam is driven by helping entrepreneurs escape and prevent chaos, engaging and inspiring them, while giving them tools to bust through obstacles to make their vision a reality…all with humor and fun!
Adam has been working with entrepreneurs for over 21 years, seeing firsthand how EOS helps leadership teams get aligned, stay focused, and create a business that is both profitable AND enjoyable.
EOS (The Entrepreneurial Operating System) has been instrumental in the success Adam has had...
2025-08-1336 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Brendan King: Episode 54, Co-Founder & CEO of VendastaToday, our guest on The PARTNERNOMICS® Show is Brendan King, Co-Founder & CEO of Vendasta.
Brendan King is the Co-founder and CEO of Vendasta. Vendasta is the #1 platform for selling digital solutions to small business. Vendasta believes in local businesses. Vendasta sees that they are getting Starbucked, Amazoned and Walmarted to death. Local businesses simply lack the tools expertise to compete.
Vendasta is changing that. It's technology platform, combined with best of breed software vendors and the brand and expertise of a local media company, agency or vertical partner that the small business knows and trusts, p...
2025-08-0629 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Gavin Brauer: Episode 53 , Certified EOS Implementer - Part 2Today, our guest on The PARTNERNOMICS® Show is Gavin Brauer, a Certified EOS® Implementer at EOS Worldwide.
Gavin Brauer is a multi-industry entrepreneur and Certified EOS® Implementer who helps leadership teams clarify their vision, execute with real accountability, and work together as a healthy, cohesive team. With a diverse background spanning consumer brands, health-tech, manufacturing, family-office services, and nonprofits, Gavin brings sharp instincts and real-world experience to his clients. He is the founder of KindHuman Bicycles in Toronto which he started in 2013. Known for his hands‑on, pragmatic, and “show‑don’t‑tell”style, Gavin thrives helping leaders cut thr...
2025-07-3026 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Gavin Brauer: Episode 53, Certified EOS ImplementerToday, our guest on The PARTNERNOMICS® Show is Gavin Brauer, a Certified EOS® Implementer at EOS Worldwide.
Gavin Brauer is a multi-industry entrepreneur and Certified EOS® Implementer who helps leadership teams clarify their vision, execute with real accountability, and work together as a healthy, cohesive team. With a diverse background spanning consumer brands, health-tech, manufacturing, family-office services, and nonprofits, Gavin brings sharp instincts and real-world experience to his clients. He is the founder of KindHuman Bicycles in Toronto which he started in 2013. Known for his hands‑on, pragmatic, and “show‑don’t‑tell”style, Gavin thrives helping leaders cut thr...
2025-07-2326 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Joel Swanson: Episode 52, Expert EOS ImplementerToday, our guest on The PARTNERNOMICS® Show is Joel Swanson, an Expert EOS Implementer at EOS Worldwide.
Joel Swanson, an Expert EOS Implementer, is passionate about helping business owners live their ideal lives, and do so in a way that overflows into the lives of people around them. He has been leading EOS implementations for both for-profit and non-profit organizations since 2014. A lifelong learner, he has a Bachelor's degree in Computer Science and a Master's Degree in Theology (he says of himself "I have a bad habit of getting degrees that I don't use."). He lives in M...
2025-07-1629 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Christopher Croner: Episode 51, SalesDrive LLCToday, our guest on The PARTNERNOMICS® Show is Christopher Croner, Ph.D., Principal of SalesDrive, LLC.
Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, "Never Hire a Bad Salesperson Again," now in its second edition, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® assessment and Drive Interview for salesperson selection. Using this system, he has helped over 1,500 companies to hire and develop top-performing sa...
2025-07-0929 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Adam Kaplan: Episode 50, Certified EOS® ImplementerToday, our guest on The PARTNERNOMICS® Show is Adam Kaplan, Certified EOS Implementer at EOS Worldwide.
Adam Kaplan is a Certified EOS Implementer with EOS Worldwide, helping entrepreneurs get more of what they want from their businesses.
Adam has seen the highs and lows of entrepreneurship.
The low - 2001. The economy turns, and the fast-growing company he’s working for closes virtually overnight.
The high - 2011. Adam helped run and sell a fast-growing dental services business to a Private Equity firm for a great price.
Next, Adam star...
2025-07-0228 minThe PARTNERNOMICS ShowThe PARTNERNOMICS® Show - Dmitrius Garcia: Episode 49, xAmplifyToday, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify.
Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven growth, Dmitrius leads xAmplify’s vision to solve fragmentation in the channel through AI, automation, and data intelligence. Under his leadership, xAmplify is transforming how companies engage partners, accelerate go-to-market execution, and unlock new revenue streams globally.
Key Insights:
Strategic Simplicity in Chan...
2025-06-2525 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Byron Attridge: Episode 48, Certified EOS® ImplementerToday, our guest on The PARTNERNOMICS® Show is Byron Attridge, Certified EOS® Implementer at EOS Worldwide.
Meet Byron Attridge – Certified EOS® Implementer & Purpose-Driven Business Coach
Both wins and setbacks have shaped Byron Attridge’s entrepreneurial journey, each offering hard-earned insights into building stronger businesses and more intentional lives. After being introduced to EOS® by a fellow entrepreneur, Byron experienced firsthand the system’s transformative impact and knew he had found his calling.
Today, Byron coaches business leaders through the EOS® framework to bring clarity, accountability, and alignment to their organizations. His passion lies in helping...
2025-06-1829 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Greg Unruh: Episode 47, Managing Partner and CEO of Unruh EnterprisesToday, our guest on The PARTNERNOMICS® Show is Greg Unruh, Managing Partner and CEO of Unruh Enterprises.
Greg Unruh — Strategic Partnership Leader & Certified PARTNERNOMICS® Implementer
With 25+ years of experience building high-impact partner ecosystems, Greg Unruh knows what it takes to turn partnerships into profit. From early-stage growth to enterprise transformation, he’s helped organizations across industries scale smarter through indirect sales and strategic collaboration.
As one of only 12 globally Certified PARTNERNOMICS® Implementers and a Strategic Partnerships Leadership Professional (SPLP®), Greg brings a proven framework that delivers consistent, measurable outcomes—regardless of industry. Think of PARTNER...
2025-06-1130 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Dan Pfister: Episode 46, Founder of WinBack LabsToday, our guest on The PARTNERNOMICS® Show is Dan Pfister, Founder of WinBack Labs.
Dan Pfister is the founder of WinBack Labs. He's also the creator of The Winback Revenue Framework, which has recovered millions in lost revenue and won back thousands of lost customers. His 'Customer Winback Benchmark Study' conclusively demonstrated the tremendous ROI of customer recovery. And, as host of The Winback Marketing Podcast and author of 'Million Dollar Winback,' Dan shows businesses exactly how they can tap into the goldmine of revenue sitting dormant in their lost customers.
Key In...
2025-06-0433 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Rob Drynan: Episode 45, Certified EOS Implementer®Today, our guest on The PARTNERNOMICS® Show is Rob Drynan, a Certified EOS Implementer at EOS Worldwide.
With over 30 years of experience in business ownership and leadership, Rob launched his first company at 25 and has since founded several ventures while leading teams for other organizations. For the past 12 years, he has worked closely with founders of small and mid-sized businesses, helping them grow stronger and scale smarter. Rob believes true success and freedom come when leaders stop trying to do it all alone.
His time in the nonprofit sector, including serving as Executive Director of t...
2025-05-2826 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Walt Brown: Episode 44, Walt Brown Co.Today, our guest on The PARTNERNOMICS® Show is Walt Brown, an Expert EOS Implementer at EOS Worldwide and Founder of Walt Brown Co.
Walt is an Expert EOS Implementer with over 15 years of experience guiding organizations through the Entrepreneurial Operating System®. Since being trained directly by EOS creator Gino Wickman in 2008, Walt has led more than 180 companies from nonprofits to billion-dollar enterprises through full EOS implementation.
He’s known for his deep experience with small and large organizations, bringing clarity, accountability, and cultural alignment to leadership teams. Walt works with businesses that value growth, healthy cult...
2025-05-2125 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Jim Bramlett: Episode 43, 5 String SolutionsToday, our guest on The PARTNERNOMICS® Show is Jim Bramlett, a Vistage Chair and Founder of 5 String Solutions.
There are two kinds of business leaders: those who embrace continuous learning and actively seek guidance, and those who try to go it alone. Jim Bramlett is a trusted guide for the former. As a Vistage Chair in Kansas City, Jim leads a high-performing peer advisory group made up of growth-minded executives who value real conversations, accountability, and strategic insight.
A seasoned entrepreneur who has launched seven businesses, Jim brings both the scars and the wisdom of e...
2025-05-1425 minThe PARTNERNOMICS ShowThe PARTNERNMICS Show - Episode 42: Jon Weening, Tribridge SolutionsToday, our guest on The PARTNERNOMICS® Show is Jon Weening, a Certified EOS Implementer and Chief Bridge Builder at Tribridge Solutions.
For over 25 years, Jon has helped business owners and leadership teams gain clarity, build traction, and create workplaces where people thrive. A seasoned entrepreneur, Jon has owned or partnered in five businesses, learning as much from the struggles as the successes.
In 2019, he began living his EOS Life®, guiding growth-minded teams through EOS implementation to help them get everything they want from their business. Today, Jon continues that mission while also offering ProfitWorks to su...
2025-05-0625 minThe PARTNERNOMICS ShowPARTNERNOMICS Show - Episode 41: Chris Allen, IntradoToday, our guest on The PARTNERNOMICS® Show is Chris Allen, Chief Revenue Officer at Intrado.
Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer reach throughout his career, notably at Oseberg, TNS Technology, and early at Intrado, where he built the Enterprise and Carrier sales teams. His leadership has cultivated a culture of excellence and innovation.
Key Insights:
1. Cultivating Relationships for Long-term Success: Relationships function similarly t...
2025-05-0513 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 40: Jim Lezzer, LivTechToday, our guest on The PARTNERNOMICS® Show is Jim Lezzer, Vice President of Strategic Partnerships at LivTech, a collection of best-in-class solutions dedicated to investing in and providing operational expertise to a growing portfolio of healthcare-oriented SaaS software and services companies. LivTech focuses on the needs of home health agencies, hospice and palliative providers, medical and physician groups, and assisted and senior living communities. With a collective experience of over 105 years, entrepreneur-led companies under the LivTech umbrella continue to grow and evolve with the ever-changing needs of the healthcare market.
Topics Covered: 🎤
👉What is a "St...
2025-05-0508 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 39: Sarah Collins - Ad AstraToday, our guest on The PARTNERNOMICS® Show is Sarah Collins, president of Ad Astra, a trusted partner of 500+ colleges, universities, and systems committed to graduating more students faster. Through data-informed planning and course scheduling, Ad Astra aims to empower institutions to remove barriers to completion while ensuring financial sustainability.
Topics Covered: 🎤
Can you tell us about Ad Astra? (age, employees, solutions)
How has Ad Astra's business climate changed?
Why leverage partnerships (transition from direct to add partnerships)
What value did the company gain from doing an OPP?
What has been...
2025-05-0529 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 38: Alexandru - TrustpilotToday, our guest on The PARTNERNOMICS® Show is Alexandru Birleanu a Partner Manager for Trustpilot a leading online reviews platform. Trustpilot's mission is to be a universal symbol of trust.
Topics Covered: 🎤
👉 Global Partnerships: How would you characterize the partnership ecosystem in Italy?
👉 Go-To-Market: How is the partnership strategy incorporated into Trustpilot's Go-To-Market (GTM) strategy?
👉 Challenges: What are the primary challenges and objectives for Trustpilot's partnership initiatives in Italy?
👉 PARTNERNOMICS Training: How did the PARTNERNOMICS Indirect Sales Partnerships course help you?
👉 Advice: Advice for do you have for aspiring...
2024-03-1321 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 37 - Greg PlumToday, our guest on The PARTNERNOMICS® Show is Greg Plum a Partnership Ecosystem Expert and 3X TEDx Speaker. If you want to better understand Ecosystems, Channels, MSPs, or more, tune in to hear Greg's insights and recommendations!
Topics Covered: 🎤
👉 TEDx: Give us a behind-the-scenes view of that experience.
👉 Ecosystems: How do you define "ecosystem" and why is it important for business professionals to understand?
👉 MSPs: How is managing partnerships for an MSP different than other channel program types?
👉 Training: Should organizations view "Partner education" the same as "Sales education" a...
2024-02-2817 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 36 - Jorge Guzman, MicromineToday, our guest on The PARTNERNOMICS® Show is Jorge Guzman a Partnering Professional for Micromine a leading provider of innovative software solutions for the mining industry. Their solutions address many parts of the mining cycle from geological exploration and data management to resource estimation, mine design, planning, and production control.
Topics Covered: 🎤
👉 Startups: What challenges or opportunities do startups have in starting new partnering programs?
👉 Communications: How does transparent communication, internal and external, accelerate trust?
👉 Analyze a Program: How should new partner managers analyze a company's existing program?
👉 LATAM Partne...
2024-02-2125 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 35 - Jennifer SnyderToday, our guest on The PARTNERNOMICS® Show is, Jennifer Snyder, President of Partner Ecosystem Development, a consulting firm dedicated to helping companies evaluate, launch, and scale their partner programs.
Topics Covered: 🎤
👉 Alignment: Who needs to be involved in internal alignment with partnerships?
👉 Recruiting: How do you determine who the best partners are for your company?
👉 Partner Committee: What is a partnership committee and how frequently should they meet?
👉 Building Trust: What are best practices when building trust internally and externally?
👉 Termination: When do you know it's time to terminat...
2024-02-1523 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 34 - Patrick Griffin - Morrigan AdvisorsToday, our guest on The PARTNERNOMICS® Show is Patrick Griffin the President of Morrigan Strategic Advisors a consulting agency that helps companies get beyond zero-sum outcomes and strategically negotiate for sustainable growth.
Topics Covered: 🎤
👉 Misconceptions: What are the biggest misconceptions in negotiations?
👉 Approach: What is a zero-sum approach to negotiations?
👉 Who Negotiates: Some people claim, "I don't negotiate in my line of work."
👉 Transparency: Recommendations for sharing information.
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Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedI...
2024-02-0130 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 33 - Rob Rebholz from SuperglueToday, our guest on The PARTNERNOMICS® Show is Rob Rebholz the Co-Founder and CEO of Superglue an amazing co-selling orchestration solution that helps users identify and engage the people in your ecosystem who can source and close deals. Superglue makes it easier than ever to build a predictable revenue engine.
Topics Covered: 🎤
👉 Predictable Revenue: What are the greatest challenges that companies face when trying to drive predictable revenue via partners/co-selling?
👉 Sales Strategies: How do automation, AI, and co-selling interplay in modern sales strategies?
👉 Account Mapping: How do Crossbeam and Reveal bett...
2023-12-0729 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 32 - Brent Earlewine - Quantum ChannelsToday, our guest on The PARTNERNOMICS® Show is Brent Earlewine from Quantum Channels. 🚀
Brent is an experienced Channel Leader focused on building, recruiting, and cultivating an ecosystem of Channel Partners to enable competitive advantage in Saas revenue models. Deep domain knowledge and experience in Channel Sales and Distribution models, channel programs, and channel sales team design and execution. Brent is known in the industry for driving growth through partner engagement, transformation, sales leadership, and operational programs that dramatically impact channel revenues. He was also named to the 2022 CRN Top Channel Chiefs list.
Topics Covered: 🎤
👉 Channel Ch...
2023-11-1628 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 31 - Jason Hulott - Speedie ConsultantsToday, our guest on The PARTNERNOMICS® Show is Jason Hulott from Speedie Consultants. 🚀
Jason provides B2B businesses, with a focus on Tech, a range of partnership marketing services. These include affiliate marketing, referral, loyalty, cobranding, and white labeling, to name a few.
Topics Covered: 🎤
👉 Affiliate Partnerships: Can you share some examples of how affiliates are typically utilized?
👉 Strategy: Does an affiliate strategy differ from other partnership types?
👉 Recruiting: What are some recruiting best practices specific to affiliates?
👉 Compensation: How do you compensate and keep them motivated?
👉 Management: Are affiliates managed in any u...
2023-11-0931 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 30 with Andrew Wilson from ShipwareToday, our guest on The PARTNERNOMICS® Show is Andrew Wilson from Shipware. 🚀
As a Partner Development Manager at Shipware, Andrew is responsible for recruiting, training, and supporting new and existing partners, as well as expanding Shipware's market reach and revenue. Andrew helps businesses optimize their shipping operations while reducing costs.
Topics Covered: 🎤
👉 Evolution: Can you describe your company's partnership journey?
👉 Success Traits: What are the common traits of successful partnership teams?
👉 Trends: How do you see partnerships developing in the logistics/e-comm industry?
👉 Process: What resources are needed to be effective on a partnership team?
...
2023-10-2625 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 29 with Antonio Caridad from MegaportToday, our guest on The PARTNERNOMICS Show is Antonio Caridad from Megaport.
As the Senior Director of the Channel Programs at Megaport, Antonio leads the development and execution of the global channel strategy and go-to-market (GTM) strategy for Megaport's networking solutions. Antonio has 15+ years of experience in technology, strategy, program development, and management, with a focus on building and managing strategic partnerships that drive revenue growth and customer satisfaction.
Topics Covered:
Alignment: What is alignment, where is it seen, and why is it important?
GTM: When building a GTM strategy an...
2023-10-1230 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 28 with Scott Murtaugh from Partnerships OSToday, our guest on The PARTNERNOMICS Show is Scott Murtaugh, the Founder of Partnerships OS.
Scott is a fractional Partnerships Leader with extensive experience in operational and product management strategy. His multifaceted executive management experience in end-to-end digital product development, e-commerce, and partnership management has allowed him to excel in building and scaling effective partnership channels for sustainable growth.
Topics Covered:
TRUST: Can you share some actionable steps for building trust with partners?
METHODS: How can we leverage the scientific method for partnership opportunities?
CONTRACTS: How can a contract be more than just a...
2023-09-2129 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 27 - Craig Booth, Founder & Principal @ Channel ForceToday, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.
Topics Covered:
Channel Force: Can you tell us about your background and how you came to start Channel Force?
C...
2023-08-2426 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 26 - Andy Karuza, Marketing Lead @ NachoNachoToday, our guest on The PARTNERNOMICS Show is Andy Karuza, Marketing Lead at NachNacho. Andy went from building legos as a kid to building tech products as an adult. As an entrepreneur in consumer electronics and SaaS platforms, he loves the art of problem-solving. He's a contributor to 100+ business and marketing publications, an inventor, and has had the honor of running an international company.
Topics Covered:
Market Fit: How can you go about building a software product with good product-market fit?
Product Dev: What product opportunities exist today for software?
GTM: What a...
2023-08-1028 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 25 - Mike Shine, Partner Development Manager @ ShipwareToday, our guest on The PARTNERNOMICS Show is Mike Shine, Partner Development Manager at Shipware. Mike is an Enthusiastic, Energetic, Hardworking, and Goal/Results oriented Senior Sales Professional with extensive consultative sales and account management experience.
Topics Covered:
Skills: Biggest skill difference between sales and partnering?
Recruiting: Red flags to look out for when evaluating partner candidates?
Takeaway: What is the biggest learning you have had as a partner pro so far?
Future: Where do you see companies focusing on partnerships in the next 3-5 years?
Be sure to visit PARTNERNOMICS.com to f...
2023-07-2724 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 24 - Tony Rock, Growth Coach & Consultant @ Exit CompassToday, our guest on The PARTNERNOMICS Show is Tony Rock, Growth Coach & Consultant at Exit Compass. Tony is a senior executive and advisor in working with management teams and investors to execute organic growth, acquisition, new venture, and restructuring initiatives. He has extensive market development, sales management, technology, product, and financial leadership experience in multiple industries and regions including Asia. His passion and excellence is defining customer value, transforming companies, developing new technologies, and fostering a culture of innovation to spur enterprise growth.
Topics Covered:
CFOs: How do CFOs think about partnership success?
Integrating...
2023-07-1322 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 23 - Jake Atwood, CEO @ BuzzBuilderToday, our guest on The PARTNERNOMICS Show is Jake Atwood, CEO at BuzzBuilder. As a Sales Leader, Coach, and Marketer Jake has one singular focus: make it easy for sales teams to pack their pipeline with qualified leads and close more deals. He's been contracted by dozens of Fortune 500s as well as high-growth startups to help them build a world-class sales team and sales process.
Topics Covered:
Quality: What are the top channel programs doing to attract the RIGHT partners?
Efficient: What can you do to make partner recruitment easier and less time-consuming?
Evaluation: What...
2023-06-2925 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 22 - Ron Wastal, SVP of Global Business Development, Alliances & Channels @ JitterbitToday, our guest on The PARTNERNOMICS Show is Ron Wastal, SVP of Global Business Development, Alliances and Channel at Jitterbit. Ron leads the growth and development of Jitterbit's global partner ecosystem. He's skilled at growing channels and scaling revenue, through his leadership their partner-sourced annual recurring revenue has increased by as much as 50% across many regions.
Ron has a passion for building new businesses and scaling organizations to achieve successful outcomes. He's helped to pave the way for three IPOs and six acquisitions, he has developed partner programs from the ground up, and led channels...
2023-06-1520 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 21 - Brian Hattaway, Founder & Innovation Leader @ IOLITE Solutions
Today, our guest on The PARTNERNOMICS Show is Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform. IOLITE Solutions blends a process-first philosophy with technical excellence to provide smart and elegant solutions that bring efficiency and cost savings to all of our customers.
Brian has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partner for the PARTNERNOMICS IQ Software.
2023-06-0823 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 20 - Michael Gamböck, Principal Partner Manager @ AdobeIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Michael Gamböck, Principal Partner Manager @ Adobe.
Michael works with strategic accounts and partners in EMEA. He consults closely with Adobe engineering, product management, and management to growing usage of Creative Cloud Video products, actively working on several released and upcoming products and services like Team Projects and cross-device editing platform Project Rush.
He was a managing director for one of the biggest post-production facilities in Germany before joining Adobe in his strategic role, which also covers exciting innovative technologies like AI, Clo...
2023-06-0131 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 19 - Steve Kazan, CEO & Founder @ Inner Onion LLCIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan, CEO & Founder @ Inner Onion.
Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by:
- Creating & Implementing go-to-market plans to enter North American markets
- Developing and managing partner eco-systems
- Creating strategic relationships
- Fractional CMO / GM / VP Partnerships
In this episode, the duo discusses the 4 questions below:
Long-term Success: Most important factors for long-term partnership success?
Underperform: T...
2023-05-2525 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 18 - Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS ImplementerIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.
In this episode the duo discusses the 4 questions below:
SPP: What is a Strategic Partnering Plan and why should compani...
2023-05-1127 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 17 - Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS ImplementerIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Ken brings decades of experience having spent a number of years with companies such as Capgemini & KPMG.
In this episode, the duo discusses the 4 questions below:
Strategy: What does a clear strategy do for you?
OPP: How should you create an Organizational Partnering Plan?
SWO...
2023-04-2728 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 16 - Andrey Lipattsev, Partner Development @ GoogleIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Andrey Lipattsev, Partner Development @ Google. Andrey is the Strategic Partner Manager & EMEA lead for non-ads Privacy Sandbox partnerships @ Google. Working on modern Web technologies with the best partners across Open Source and proprietary platforms.
In this episode, the duo discusses the 4 questions below:
BI vs AI: BI vs AI, what’s the difference?
Generative AI: Will generative AI be used in the partnering profession?
Obstacles: What are obstacles to using AI in partnerships?
Democratizing: Will AI eventually eliminate the training and consulting profession?
Be sur...
2023-04-1328 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 15 - Rick van den Bosch, Founder& CEO @ ChannextIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Rick van den Bosch, Founder & CEO @ Channext. Rick Previously founded an organization called Virtual Retails, after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.
In this episode the duo discusses the 4 questions below:
Marketing: What are some of the biggest mistakes made in partner marketing?
Segmentation: What is the power of segmenting markets and partners?
Tech Pivot: How do you know if/when to pivot?
Recruiting: What is the right number of partners?
Be s...
2023-03-3022 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 14 - Jim Lezzer, VP of Strategic Partnerships @ WorldViewIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jim Lezzer, VP of Strategic Partnerships @ WorldView. Jim previously served as the Director of Strategic Partnerships at MedBridge where he was first introduced to the PARTNERNOMICS® methodology.
In this episode the duo discusses the 4 questions below:
Partnering OS: What is a "Partnership Operating System"?
SPP: What is an SPP and why use it?
Get to NO: Why is speed to "NO" valuable?
Career Advice: Advice for a Partnering Professional wanting an Executive role?
Be sure to visit PARTNERNOMICS.com to find more sho...
2023-03-1625 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 13 - Alexander Buckles, CEO @ ForecastableIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Buckles, CEO @ Forecastable and Founder @ Pathways for Autism. Alex is the father of three awesome children, a United States Marine, 3X Top-Performing Enterprise Sales Rep, 1X Sales VP with a successful exit, and a Field Co-Selling Expert. He also serves as the Sales Management Channel Co-Chair & Orlando Co-Chapter Head at Pavillion.
In this episode the duo discusses the 4 questions below:
Co-Selling: What is/is not co-selling?
CROs: Why is co-selling all of a sudden becoming a top priority for CROs? It's been a...
2023-03-0226 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 12 - Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS ImplementerIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.
In this episode the duo discusses the 4 questions below:
Expectations: How do "Executive Expectations" come into play in new programs...
2023-02-1626 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 11 - Brian Hattaway, Founder & Innovation Leader @ IOLITE SolutionsAfter some time off, we’re back with Episode 11 of The PARTNERNOMICS Show. This week Mark Brigman talks to Brian Hattaway. Brian is the Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform.
He has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partners for the PARTNERNOMICS IQ Software.
In this episode the duo discusses the 4 questions below:
Operations: What is the first piece of...
2023-02-0227 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 10 - Melissa Chambers, Senior Director of Strategic Partnerships @ GuidelineIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Melissa Chambers, Senior Director of Strategic Partnerships at Guideline, a fintech platform expanding access to retirement for over 29,000 small and medium businesses.
In this episode the duo debates the 4 questions below:
Background: Do lawyers have an advantage when it comes to the partnering profession?
Hiring a PDL: What’s one thing hiring managers should look for or look out for when reviewing resumes of PDLs?
Budget: Should partnering and marketing share budgets?
Org Structure: Where have you seen partnerships sit within a company and be...
2022-05-0327 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 9 - Bob Moore, Co-Founder & CEO @ CrossbeamIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).
In this episode the duo debates the 4 questions below:
Compensation: The average comp for a partnering pro in the US is $177k. Is this too high or too little?
Failure: Some studies suggest that 80-90% of partners...
2022-04-2621 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 8 - Jay McBain, Chief Analyst Channel, Partnerships & Ecosystems @ CanalysIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Chief Analyst - Channels, Partnerships, & Ecosystems @ Canalys. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine.
Topics Covered:
Wall Street: Does Wall Street prefer “inventors” where bets are made on the next big idea or “proof” where investors simply fund the sale of a proven concept?
Exclusivity: Should a partnering professional ever agree to exclusivity?
SaaS CEOs: Many SaaS CEOs have to understand partnering from two very disti...
2022-04-1921 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 7 - Chris Turney, Founder @ Turney LGIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Chris Turney, Founder at Turney LG, a trial and settlement counsel focused on product and professional liability in Kansas and Missouri.
IMPORTANT NOTE: The comments made by Chris Turney in this episode should not be construed as particularized legal advice for any particular situation. His contribution to this episode does not create an attorney-client relationship, and any application of the information in this episode should be considered with your independent legal counsel.
Topics Covered:
Click Through: Should companies use "click-through" web...
2022-04-1225 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 6 - Alexander Richards, Head of Global Alliances @ MomentiveIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Richards, Head of Global Alliances at Momentive (makers of SurveyMonkey & GetFeedback). Alex is an experienced alliance, partnerships, and ecosystem leader (Tech, SI, VAR, BPO) with over 10 years of building and leading partnerships, professional services, training, and implementation teams for various technology companies, including Stella Connect, Medallia, WPP, and Apple.
Topics Covered:
Culture - Does a mission link to a group or company’s culture?
Unique - Should a partnering team have its very own mission statement?
Qualify - Can your mission help yo...
2022-04-0521 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 5 - Allan Adler, Managing Partner @ Digital Bridge PartnersIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Allan Adler, Managing Partner at Digital Bridge Partners. Allan is a world-class Ecosystems coach, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. He is the creator of the GoToEcosystem Framework that guides XaaS CEOs and C-Suite to unlock the potential of Ecosystem Orchestration.
Topics Covered:
Mindset: How to transform to an Ecosystem mindset?
ACV vs Value: Is Annual Contract Value the right company goal?
GoToEcosystem: W...
2022-03-3024 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 4 - Jared Fuller, Founder & Host @ PartnerHacker & PartnerUpIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jared Fuller, Founder of PartnerHacker and Host of the PartnerUp Podcast. Jared is a market/product led entrepreneur with an obsession for startups that delight customers, create ecosystems, connect marketplaces, and accelerate undeniable shifts in human behavior. He’s also been awarded as Entrepreneur’s Top 10 Most Innovative Sales Leaders.
Topics Covered
Momentum: Is the pace of partnerships increasing?
Goals: Should partnering professionals set “stretch goals” for their teams and partners?
Communities: How should partner leaders leverage communities?
Resource Partnerships: Are they a viable o...
2022-03-2225 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 3 - Bob Moore, Co-Founder and CEO @ CrossbeamIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).
In this episode the duo debates the 4 questions below:
Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam?
Degrees: Will we see a world that includes “professional certifications” that replace college degr...
2022-03-1524 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 2 - Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ ForresterIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ Forrester. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine.
On this episode the duo debate the 4 questions below:
Ecosystem: According to a recent EY report, the average number of B2B partner relationships has increased from 5 to 7 for organizations. What will this average number eventually grow to, and why?
Innovation: Innovation is a huge part of ecosystems as organizations co-innovate to build o...
2022-03-0822 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 1 - Scott Brinker, VP Platform Ecosystem @ HubspotThe PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.
In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he h...
2022-03-0120 minThe PARTNERNOMICS ShowEp 80 - Bob Moore, Co-Founder and CEO @ CrossbeamIn this week's episode, Mark Brigman chats with Bob Moore, Co-Founder and CEO of Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Bob shares his insights from years of experience in data infrastructure to give partnering professions the tools they need to create one-of-a-kind partnerships. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering p...
2021-11-2434 minThe PARTNERNOMICS ShowEp 79 - Mark Brigman, Tyler Pittman_2021_Q4 UpdateIn this week's episode, CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide an update on the latest initiatives taking place at Partnernomics. They begin the conversation by touching on the new Partnernomics mobile app, available on Android and IOS with quick and easy access to the online community of partnering professionals and a suite of courses. The duo then discusses how listeners can sign up for a lifetime community membership for free. They conclude by talking about the additional courses that are currently in development. Be sure to visit PARTNERNOMICS.com to find more podcast...
2021-11-1626 minThe PARTNERNOMICS ShowEp 78 - David Thomson, Chief Revenue Officer @AllboundIn this week's episode, Mark Brigman chats with David Thomson, Chief Revenue Officer at Allbound. Allbound’s partner-centric technology is driving the future of channel success. The company’s partner relationship management (PRM) platform is a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management that together enable businesses to put partners first. Tune in to hear David share insights from his career and a recent study the Allbound team led, showing drivers for channel sales success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to beco...
2021-11-0925 minThe PARTNERNOMICS ShowEp 77 - Dr. Paul Zak, Author of ”Trust Factor”In this week's episode, Mark Brigman speaks with Dr. Paul Zak, a neuroscientist, professor, speaker, and entrepreneur. It has been well established that "trust" is the foundation of all great partnerships. However, most partnering professionals are still trying to understand what factors foster high levels of trust. In this episode, Dr. Zak shares his insights gained from researching trust that he shares in his information-packed book, “TRUST FACTOR.” Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-11-0224 minThe PARTNERNOMICS ShowEp 76 - Melissa Chambers, Senior Director of Strategic Partnerships @GuidelineIn this week's episode Mark Brigman, chats with Melissa Chambers, Senior Director of Partnerships at Guideline, a fintech platform expanding access to retirement for over 22,000 small and medium businesses. Guideline is #4 for most 401(k) plans added last year in the 2021 Recordkeeping Survey from PLANSPONSOR, and partnerships are key to their growth. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-2631 minThe PARTNERNOMICS ShowEp 75 - Manoj Bhatia, Dir. Partner Biz Dev @ VerizonIn this week's episode, Mark Brigman chats with Manoj Bhatia, Dir. Partner Biz Dev @ Verizon, a leading telecommunications provider bringing 5G and other technologies to life. Listen to hear Mark and Manoj share insights on the topics of innovation, partnership cultures, and a deep dive into partnership contracts. As we move deeper into ecosystem plays, the subject of contracting will grow in importance. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-1931 minThe PARTNERNOMICS ShowEp 74 - Bryn Jones, the Co-Founder & CEO @PartnerStackIn this week's episode, Mark Brigman chats with Bryn Jones, Co-Founder & CEO @ PartnerStack, a platform that enables companies like Intuit, Monday.com, and Webflow to accelerate growth through partnerships. PartnerStack is a Y Combinator-backed company that has raised $40 million in financing. Listen to hear Bryn share his insights and recommendations on structuring partnering teams, among other powerful topics that ultimately accelerate partnership success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-1232 minThe PARTNERNOMICS ShowEp 73 - Dina Moskowitz, CEO @ SaaSMAXIn this week's episode, Mark Brigman chats with Dina Moskowitz, CEO @ SaaSMAX, a partner discovery engine for B2B technology companies that go-to-market through reseller channel partners. Their solution, PartnerOptimizer, leverages neutral data-driven business intelligence, data analytics, and domain expertise to provide custom channel insights, pinpointed partner discovery, and channel optimization. Mark and Dina discuss the evolution of the channel and the amazing opportunities that new technologies are providing to partnership professionals. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-0533 minThe PARTNERNOMICS ShowEp 72 - Richard De Sousa, Senior Vice President - Strategic Partnerships @SCORIn this week's episode, Mark Brigman chats with Richard De Sousa, SVP - Deputy Head - Growth & Development @SCOR, one of the world's largest reinsurance companies. Leveraging its successful history and experience, SCOR provides cutting-edge financial solutions, analytics tools, and services in all areas related to risk – health, life, property, and casualty. As a PARTNERNOMICS SPLP® Certified professional, Richard shares his major takeaways from participating in PARTNERNOMICS' three-month Team Coaching program. Richard also shares insights and recommendations on why he focuses on alignment of purpose and capabilities when assessing new partnership opportunities. Be sure to visit PARTNERNOMICS.com to fin...
2021-09-2829 minThe PARTNERNOMICS ShowEp 71 - Gilad Zubery and David Saxon @ ContentsquareIn this week's episode, Mark Brigman chats with Gilad Zubery and David Saxon from Contentsquare, an international company that empowers brands to build better digital experiences. Contentsquare's experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty, and fuel innovation. Gilad and David share their insights on how CEOs and business professionals should think about growth strategies and how to leverage partnerships to super-charge new or existing business strategies. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an...
2021-09-2133 minThe PARTNERNOMICS ShowEp 70 - Jeff Danley, Director of Innovation @VMLY&RIn this week's episode, Mark Brigman chats with Jeff Danley, Director of Innovation at VMLY&R, a global brand and customer experience agency that harnesses creativity, technology, and culture to create more connected brands. Mark and Jeff's professional relationship goes back nearly two decades. In the mid-2000s their paths first crossed while each worked at Sprint. The duo had the unique opportunity to collaborate and eventually patent a new technology for mobile video. At the time Jeff was the Product Management lead for Sprint TV and Mark was the Biz Dev lead for the same product. In this...
2021-09-1434 minThe PARTNERNOMICS ShowEp 69 - Alexander Richards, Director of Partnerships & Business Development @ MedalliaIn this week's episode, Mark Brigman chats with Alexander Richards, Director of Partnerships & Business Development @ Medallia, a SaaS platform that captures experience signals and applies proprietary AI technology to reveal personalized and predictive insights. Alexander started his career in the music industry before finding his passion for technology. After a couple of stops, he landed a role at Stella Connect where he fell in love with the startup process. Stella was acquired by Medallia as part of an aggressive growth strategy. Tune in to hear the insights shared by Alexander. Be sure to visit PARTNERNOMICS.com to find more p...
2021-09-0735 minThe PARTNERNOMICS ShowEp 68 - Matt Gray, VP of Global Partnerships @ TealiumIn this week's episode, Mark Brigman chats with Matt Gray, VP of Global Partnerships @ Tealium. Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Mark and Matt discuss the growing importance of user data, privacy concerns, and the use and restriction of digital cookies. Users are demanding more privacy and some of these changes are making...
2021-08-3143 minThe PARTNERNOMICS ShowEp 67 - Soumya Chakrabarty, Head of Strategic Partnerships @ Discover Global NetworkIn this week's episode, Mark Brigman chats with Soumya Chakrabarty, Head of Strategic Partnerships @ Discover Global Network. When we typically think of Discover we only think of the credit card side of their business. But as you will hear from Soumya, their business extends far beyond just those capabilities. Financial services are a booming segment of our economy and the technology powering the growth. Listen to this week's episode to hear what Discover Global Network is doing to achieve significant growth. Mark and Soumya discuss the overwhelming change that has been taking place in the financial technology industry, particularly...
2021-08-2428 minThe PARTNERNOMICS ShowEp 66 - Petter Lee-Johannessen, SVP, Head of Strategic Partnerships @ DNBIn this week's episode, Mark Brigman chats with Petter Lee-Johannessen, SVP, Head of Strategic Partnerships @ DNB. DNB is Norway's largest financial services group and one of the largest in the Nordic region. Petter started his career by building a technology start-up. He has frequently leaned on the valuable lessons gained from this experience to tackle new roles throughout his career. Petter's tenure at Telenor and other companies allowed him to learn new cutting-edge technologies as well as the power of collaboration. Mark and Petter discuss the massive changes that are taking place in the banking and financial services space...
2021-08-1731 minThe PARTNERNOMICS ShowEp 65 - Brandon Lytle, Director of Strategic Partnerships @ SiteimproveIn our second episode of the week, Mark Brigman chats with Brandon Lytle, Director of Strategic Partnerships @ Siteimprove. Siteimprove is a multinational SaaS company that creates cloud-based tools and services that provide insights into your content strategy and all your digital channels on one platform. Brandon explains his partnering strategy at Siteimprove is to align through ecosystems. He shares some of his powerful lessons learned and common mistakes he sees partnering teams make. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
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2021-08-1232 minThe PARTNERNOMICS ShowEp 64 - Francois Grenier, Head of Partnerships @ SendosoIn this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other professionals. In the podcast, Francois shares the many roles he has served throughout his career and the exciting role he is leading now. Also, Francois shares his insights and experience on being a partnering professional, the need for relationship skills, strategies for product...
2021-08-1034 minThe PARTNERNOMICS ShowEp 63 - Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships @The Streaming GuideIn this week's episode, Mark Brigman chats with Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships at The Streaming Guide. The Streaming Guide is a discovery platform that helps users find movies and TV shows all aggregated on a single platform. The Streaming Guide includes an integrated social element so viewers can share and discuss their favorite movies and shows. Gabriel and Ben talk about their challenges and successes in building their innovative startup. Mark and the guys discuss what it looks like to partner with content studios and other streaming platforms. Be sure to visit PARTNERNOMICS...
2021-08-0330 minThe PARTNERNOMICS ShowEp 62 - Rajiv Ramanan, Dir - Startup Program & Technology Alliances @ FreshworksIn this week's episode, Mark Brigman chats with Rajiv Ramanan, Director - Startup Program & Technology Alliances @ Freshworks. Over 40,000 customers across the world use the family of Freshworks integrated applications. From their CRM to employee and customer management, their suite of solutions helps clients grow faster. Rajiv shares some backstory on the many hats that he wears at Freshworks, including their startup program that is accelerating innovation for their solution and others. Tune in to hear Rajiv's valuable insights and how they are leveraging the ecosystem mindset to expand rapidly. Be sure to visit PARTNERNOMICS.com to find more podcast...
2021-07-2737 minThe PARTNERNOMICS ShowEp 61 - Tony Bryant, Senior Director of Partnerships and Channel @SinchIn this week's episode, Mark Brigman chats with Tony Bryant, Senior Director of Partnerships & Channel at Sinch. Tony describes the different solutions that Sinch provides for its clients and how they are disrupting the communications space. Sinch engages in many highly innovative technology partnerships to bring new capabilities to its clients. Mark and Tony share insights regarding tech partnerships and the massive need for further innovation and effective commercialization of new capabilities. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
2021-07-2030 minThe PARTNERNOMICS ShowEp 60 - Adam Michalski, CEO - Partnered.comIn this week's episode, Mark Brigman chats with Adam Michalski, CEO of Partnered.com and the host of Partnered Podcast. Adam shares his insights as an entrepreneur and a partnering thought leader. There is no doubt the world of partnering is seeing a steep inflection point. Mark and Adam discuss the past, present, and future of partnering with a specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an...
2021-07-1335 minThe PARTNERNOMICS ShowEp 59 - Orest Furhala, Head of Partnerships @N-iXIn this week's episode, Mark Brigman chats with Orest Furhala, Head of Partnerships @N-iX. Technology partnerships have boomed over the past decade and N-iX is leading the way to Eastern Europe and other regions around the world. Mark and Orest discuss ecosystems, innovation, multi-lateral contracting, and other important topics. Orest shares some of his insights as he participated in one of PARTNERNOMICS' spring 15-week cohort programs and later earned his SPLM® certification. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-07-0628 minThe PARTNERNOMICS ShowEp 58 - Eddie Jimenez, Partnerships Lead at 1HuddleIn this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowledge that leads to success. Eddie and his team are focused on being efficient as they seek and execute new partnerships that add value for their clients. Eddie, as a currently PARTNERNOMICS Cohort participant, flips the script and he hit Mark with some questions, such as, how do I...
2021-06-2928 minThe PARTNERNOMICS ShowEp 52 - Mike Milich, Founder of SwiftNegotiaIn this week's episode, Mark Brigman chats with Mike Milich, Founder of SwiftNegotia, an international negotiation consultancy and training firm. In this information-packed episode, Mike shares how he transitioned from a career in accounting and management consulting to the dynamic realm of negotiation. As a partnering professional, how would you rate your skills in negotiation? What are the most important steps to take when negotiating partnering deals? Where are most of the mistakes made? How is negotiating strategic partnering deals different than transactional commodity agreements? Listen is as Mike shares his insights to these questions and many more. This...
2021-05-1832 minThe PARTNERNOMICS ShowEp 51 - PARTNERNOMICS Q2-2021 UpdateIn this week's episode our CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide our Q2-2021 progress report. New initiatives are plentiful at PARTNERNOMICS these days. Mark tackles a few listener Q&As, the duo discusses two new courses that are being developed, and Mark shares some topics in a new book he is co-authoring. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-05-1127 minThe PARTNERNOMICS ShowEp 35 - Rich Gravelin, alliance leader for corporate learning @ Harvard Business PublishingIn this week's episode, Mark Brigman chats with Rich Gravelin, Director of Strategic Alliances @ Harvard Business Publishing. They discuss channel partnerships and how Harvard grows their reach through leveraging referrals and channel partnerships. Also, Rich explains the unique perspectives that he gained after reading the book PARTNERNOMICS to build and better lead his team. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-01-1925 minThe PARTNERNOMICS ShowEp 33 - Eyal Zurr, Director of Global Strategic Alliances @ Monday.comIn this week's episode of PARTNERNOMICS Podcast Mark Brigman chats with Eyal Zurr, the Director of Global Strategic Alliances @ Monday.com. The two discuss the culture of entrepreneurship in Israel, the founding country of Monday, and they explore why Israel creates such a large number of start-ups and entrepreneurs. Eyal discusses the history, culture, and different partnerships Monday has created over the years and he highlights some major opportunities and challenges that his team faces. Last but not least, Eyal shares the most challenging part of being a Partnering Professional. After you check out this episode, be sure to...
2021-01-0529 minThe PARTNERNOMICS ShowEp 4 - Launching Thought Leader ConversationsIn this episode hosts, Mark Brigman and Tyler Pittman, discuss the new PARTNERNOMICS - Thought Leader Conversations Q&A video clips. Dr. Brigman has video-recorded interviews with dozens of Bestselling authors, Fortune 500 executives, and successful CEOs as a way to share their insights. PARTNERNOMICS has recently created a free subscription to receive short Q&A video clips via email to share the wisdom of these business growth thought leaders. For more information, go to PARTNERNOMICS.com.
2020-07-2124 minThe PARTNERNOMICS ShowEp 1 - What is PARTNERNOMICSWhat is PARTNERNOMICS and why did we decide to launch a podcast?
2020-07-1123 min