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The Tech Alliance PodcastPartnernomics Book ReviewHi everyone! In today's episode of The TAP Maryna and Andrey are discussing Partnernomics, an outstanding book by Mark Brigman which inspired us many years ago to become better Partner Managers and gave us invaluable professional insights. The episode covers:
What the 5 key elements of a great partnership are,
What the Success Pyramid is,
What a famous mathematician could teach modern managers.
Have you read the book? No? Anyway, join the discussion in the comments in our social networks
LinkedIn https://www.linkedin.com/company/100503734/admin/feed/posts/?feed...2024-03-2725 min
The PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 38: Alexandru - TrustpilotToday, our guest on The PARTNERNOMICS® Show is Alexandru Birleanu a Partner Manager for Trustpilot a leading online reviews platform. Trustpilot's mission is to be a universal symbol of trust.
Topics Covered: 🎤
👉 Global Partnerships: How would you characterize the partnership ecosystem in Italy?
👉 Go-To-Market: How is the partnership strategy incorporated into Trustpilot's Go-To-Market (GTM) strategy?
👉 Challenges: What are the primary challenges and objectives for Trustpilot's partnership initiatives in Italy?
👉 PARTNERNOMICS Training: How did the PARTNERNOMICS Indirect Sales Partnerships course help you?
👉 Advice: Advice for do you have for aspiring...2024-03-1321 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 37 - Greg PlumToday, our guest on The PARTNERNOMICS® Show is Greg Plum a Partnership Ecosystem Expert and 3X TEDx Speaker. If you want to better understand Ecosystems, Channels, MSPs, or more, tune in to hear Greg's insights and recommendations!
Topics Covered: 🎤
👉 TEDx: Give us a behind-the-scenes view of that experience.
👉 Ecosystems: How do you define "ecosystem" and why is it important for business professionals to understand?
👉 MSPs: How is managing partnerships for an MSP different than other channel program types?
👉 Training: Should organizations view "Partner education" the same as "Sales education" a...2024-02-2817 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 36 - Jorge Guzman, MicromineToday, our guest on The PARTNERNOMICS® Show is Jorge Guzman a Partnering Professional for Micromine a leading provider of innovative software solutions for the mining industry. Their solutions address many parts of the mining cycle from geological exploration and data management to resource estimation, mine design, planning, and production control.
Topics Covered: 🎤
👉 Startups: What challenges or opportunities do startups have in starting new partnering programs?
👉 Communications: How does transparent communication, internal and external, accelerate trust?
👉 Analyze a Program: How should new partner managers analyze a company's existing program?
👉 LATAM Partne...2024-02-2125 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 35 - Jennifer SnyderToday, our guest on The PARTNERNOMICS® Show is, Jennifer Snyder, President of Partner Ecosystem Development, a consulting firm dedicated to helping companies evaluate, launch, and scale their partner programs.
Topics Covered: 🎤
👉 Alignment: Who needs to be involved in internal alignment with partnerships?
👉 Recruiting: How do you determine who the best partners are for your company?
👉 Partner Committee: What is a partnership committee and how frequently should they meet?
👉 Building Trust: What are best practices when building trust internally and externally?
👉 Termination: When do you know it's time to terminat...2024-02-1523 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 34 - Patrick Griffin - Morrigan AdvisorsToday, our guest on The PARTNERNOMICS® Show is Patrick Griffin the President of Morrigan Strategic Advisors a consulting agency that helps companies get beyond zero-sum outcomes and strategically negotiate for sustainable growth.
Topics Covered: 🎤
👉 Misconceptions: What are the biggest misconceptions in negotiations?
👉 Approach: What is a zero-sum approach to negotiations?
👉 Who Negotiates: Some people claim, "I don't negotiate in my line of work."
👉 Transparency: Recommendations for sharing information.
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Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedI...2024-02-0130 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 33 - Rob Rebholz from SuperglueToday, our guest on The PARTNERNOMICS® Show is Rob Rebholz the Co-Founder and CEO of Superglue an amazing co-selling orchestration solution that helps users identify and engage the people in your ecosystem who can source and close deals. Superglue makes it easier than ever to build a predictable revenue engine.
Topics Covered: 🎤
👉 Predictable Revenue: What are the greatest challenges that companies face when trying to drive predictable revenue via partners/co-selling?
👉 Sales Strategies: How do automation, AI, and co-selling interplay in modern sales strategies?
👉 Account Mapping: How do Crossbeam and Reveal bett...2023-12-0729 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 32 - Brent Earlewine - Quantum ChannelsToday, our guest on The PARTNERNOMICS® Show is Brent Earlewine from Quantum Channels. 🚀
Brent is an experienced Channel Leader focused on building, recruiting, and cultivating an ecosystem of Channel Partners to enable competitive advantage in Saas revenue models. Deep domain knowledge and experience in Channel Sales and Distribution models, channel programs, and channel sales team design and execution. Brent is known in the industry for driving growth through partner engagement, transformation, sales leadership, and operational programs that dramatically impact channel revenues. He was also named to the 2022 CRN Top Channel Chiefs list.
Topics Covered: 🎤
👉 Channel Ch...2023-11-1628 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 31 - Jason Hulott - Speedie ConsultantsToday, our guest on The PARTNERNOMICS® Show is Jason Hulott from Speedie Consultants. 🚀
Jason provides B2B businesses, with a focus on Tech, a range of partnership marketing services. These include affiliate marketing, referral, loyalty, cobranding, and white labeling, to name a few.
Topics Covered: 🎤
👉 Affiliate Partnerships: Can you share some examples of how affiliates are typically utilized?
👉 Strategy: Does an affiliate strategy differ from other partnership types?
👉 Recruiting: What are some recruiting best practices specific to affiliates?
👉 Compensation: How do you compensate and keep them motivated?
👉 Management: Are affiliates managed in any u...2023-11-0931 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 30 with Andrew Wilson from ShipwareToday, our guest on The PARTNERNOMICS® Show is Andrew Wilson from Shipware. 🚀
As a Partner Development Manager at Shipware, Andrew is responsible for recruiting, training, and supporting new and existing partners, as well as expanding Shipware's market reach and revenue. Andrew helps businesses optimize their shipping operations while reducing costs.
Topics Covered: 🎤
👉 Evolution: Can you describe your company's partnership journey?
👉 Success Traits: What are the common traits of successful partnership teams?
👉 Trends: How do you see partnerships developing in the logistics/e-comm industry?
👉 Process: What resources are needed to be effective on a partnership team?
...2023-10-2625 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 29 with Antonio Caridad from MegaportToday, our guest on The PARTNERNOMICS Show is Antonio Caridad from Megaport.
As the Senior Director of the Channel Programs at Megaport, Antonio leads the development and execution of the global channel strategy and go-to-market (GTM) strategy for Megaport's networking solutions. Antonio has 15+ years of experience in technology, strategy, program development, and management, with a focus on building and managing strategic partnerships that drive revenue growth and customer satisfaction.
Topics Covered:
Alignment: What is alignment, where is it seen, and why is it important?
GTM: When building a GTM strategy an...2023-10-1230 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 28 with Scott Murtaugh from Partnerships OSToday, our guest on The PARTNERNOMICS Show is Scott Murtaugh, the Founder of Partnerships OS.
Scott is a fractional Partnerships Leader with extensive experience in operational and product management strategy. His multifaceted executive management experience in end-to-end digital product development, e-commerce, and partnership management has allowed him to excel in building and scaling effective partnership channels for sustainable growth.
Topics Covered:
TRUST: Can you share some actionable steps for building trust with partners?
METHODS: How can we leverage the scientific method for partnership opportunities?
CONTRACTS: How can a contract be more than just a...2023-09-2129 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 27 - Craig Booth, Founder & Principal @ Channel ForceToday, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.
Topics Covered:
Channel Force: Can you tell us about your background and how you came to start Channel Force?
C...2023-08-2426 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 26 - Andy Karuza, Marketing Lead @ NachoNachoToday, our guest on The PARTNERNOMICS Show is Andy Karuza, Marketing Lead at NachNacho. Andy went from building legos as a kid to building tech products as an adult. As an entrepreneur in consumer electronics and SaaS platforms, he loves the art of problem-solving. He's a contributor to 100+ business and marketing publications, an inventor, and has had the honor of running an international company.
Topics Covered:
Market Fit: How can you go about building a software product with good product-market fit?
Product Dev: What product opportunities exist today for software?
GTM: What a...2023-08-1028 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 25 - Mike Shine, Partner Development Manager @ ShipwareToday, our guest on The PARTNERNOMICS Show is Mike Shine, Partner Development Manager at Shipware. Mike is an Enthusiastic, Energetic, Hardworking, and Goal/Results oriented Senior Sales Professional with extensive consultative sales and account management experience.
Topics Covered:
Skills: Biggest skill difference between sales and partnering?
Recruiting: Red flags to look out for when evaluating partner candidates?
Takeaway: What is the biggest learning you have had as a partner pro so far?
Future: Where do you see companies focusing on partnerships in the next 3-5 years?
Be sure to visit PARTNERNOMICS.com to f...2023-07-2724 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 24 - Tony Rock, Growth Coach & Consultant @ Exit CompassToday, our guest on The PARTNERNOMICS Show is Tony Rock, Growth Coach & Consultant at Exit Compass. Tony is a senior executive and advisor in working with management teams and investors to execute organic growth, acquisition, new venture, and restructuring initiatives. He has extensive market development, sales management, technology, product, and financial leadership experience in multiple industries and regions including Asia. His passion and excellence is defining customer value, transforming companies, developing new technologies, and fostering a culture of innovation to spur enterprise growth.
Topics Covered:
CFOs: How do CFOs think about partnership success?
Integrating...2023-07-1322 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 23 - Jake Atwood, CEO @ BuzzBuilderToday, our guest on The PARTNERNOMICS Show is Jake Atwood, CEO at BuzzBuilder. As a Sales Leader, Coach, and Marketer Jake has one singular focus: make it easy for sales teams to pack their pipeline with qualified leads and close more deals. He's been contracted by dozens of Fortune 500s as well as high-growth startups to help them build a world-class sales team and sales process.
Topics Covered:
Quality: What are the top channel programs doing to attract the RIGHT partners?
Efficient: What can you do to make partner recruitment easier and less time-consuming?
Evaluation: What...2023-06-2925 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 22 - Ron Wastal, SVP of Global Business Development, Alliances & Channels @ JitterbitToday, our guest on The PARTNERNOMICS Show is Ron Wastal, SVP of Global Business Development, Alliances and Channel at Jitterbit. Ron leads the growth and development of Jitterbit's global partner ecosystem. He's skilled at growing channels and scaling revenue, through his leadership their partner-sourced annual recurring revenue has increased by as much as 50% across many regions.
Ron has a passion for building new businesses and scaling organizations to achieve successful outcomes. He's helped to pave the way for three IPOs and six acquisitions, he has developed partner programs from the ground up, and led channels...2023-06-1520 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 21 - Brian Hattaway, Founder & Innovation Leader @ IOLITE Solutions
Today, our guest on The PARTNERNOMICS Show is Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform. IOLITE Solutions blends a process-first philosophy with technical excellence to provide smart and elegant solutions that bring efficiency and cost savings to all of our customers.
Brian has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partner for the PARTNERNOMICS IQ Software.
2023-06-0823 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 20 - Michael Gamböck, Principal Partner Manager @ AdobeIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Michael Gamböck, Principal Partner Manager @ Adobe.
Michael works with strategic accounts and partners in EMEA. He consults closely with Adobe engineering, product management, and management to growing usage of Creative Cloud Video products, actively working on several released and upcoming products and services like Team Projects and cross-device editing platform Project Rush.
He was a managing director for one of the biggest post-production facilities in Germany before joining Adobe in his strategic role, which also covers exciting innovative technologies like AI, Clo...2023-06-0131 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 19 - Steve Kazan, CEO & Founder @ Inner Onion LLCIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan, CEO & Founder @ Inner Onion.
Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by:
- Creating & Implementing go-to-market plans to enter North American markets
- Developing and managing partner eco-systems
- Creating strategic relationships
- Fractional CMO / GM / VP Partnerships
In this episode, the duo discusses the 4 questions below:
Long-term Success: Most important factors for long-term partnership success?
Underperform: T...2023-05-2525 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 18 - Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS ImplementerIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.
In this episode the duo discusses the 4 questions below:
SPP: What is a Strategic Partnering Plan and why should compani...2023-05-1127 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 17 - Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS ImplementerIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Ken Coppins, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Ken brings decades of experience having spent a number of years with companies such as Capgemini & KPMG.
In this episode, the duo discusses the 4 questions below:
Strategy: What does a clear strategy do for you?
OPP: How should you create an Organizational Partnering Plan?
SWO...2023-04-2728 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 16 - Andrey Lipattsev, Partner Development @ GoogleIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Andrey Lipattsev, Partner Development @ Google. Andrey is the Strategic Partner Manager & EMEA lead for non-ads Privacy Sandbox partnerships @ Google. Working on modern Web technologies with the best partners across Open Source and proprietary platforms.
In this episode, the duo discusses the 4 questions below:
BI vs AI: BI vs AI, what’s the difference?
Generative AI: Will generative AI be used in the partnering profession?
Obstacles: What are obstacles to using AI in partnerships?
Democratizing: Will AI eventually eliminate the training and consulting profession?
Be sur...2023-04-1328 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 15 - Rick van den Bosch, Founder& CEO @ ChannextIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Rick van den Bosch, Founder & CEO @ Channext. Rick Previously founded an organization called Virtual Retails, after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.
In this episode the duo discusses the 4 questions below:
Marketing: What are some of the biggest mistakes made in partner marketing?
Segmentation: What is the power of segmenting markets and partners?
Tech Pivot: How do you know if/when to pivot?
Recruiting: What is the right number of partners?
Be s...2023-03-3022 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 14 - Jim Lezzer, VP of Strategic Partnerships @ WorldViewIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jim Lezzer, VP of Strategic Partnerships @ WorldView. Jim previously served as the Director of Strategic Partnerships at MedBridge where he was first introduced to the PARTNERNOMICS® methodology.
In this episode the duo discusses the 4 questions below:
Partnering OS: What is a "Partnership Operating System"?
SPP: What is an SPP and why use it?
Get to NO: Why is speed to "NO" valuable?
Career Advice: Advice for a Partnering Professional wanting an Executive role?
Be sure to visit PARTNERNOMICS.com to find more sho...2023-03-1625 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 13 - Alexander Buckles, CEO @ ForecastableIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Buckles, CEO @ Forecastable and Founder @ Pathways for Autism. Alex is the father of three awesome children, a United States Marine, 3X Top-Performing Enterprise Sales Rep, 1X Sales VP with a successful exit, and a Field Co-Selling Expert. He also serves as the Sales Management Channel Co-Chair & Orlando Co-Chapter Head at Pavillion.
In this episode the duo discusses the 4 questions below:
Co-Selling: What is/is not co-selling?
CROs: Why is co-selling all of a sudden becoming a top priority for CROs? It's been a...2023-03-0226 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 12 - Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS ImplementerIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Jones, Partner @ collabtogrow & Certified PARTNERNOMICS Implementer.
Collabtogrow partners with PARTNERNOMICS® as a certified implementer of the PARTNERNOMICS methodology. All of collabtogrow’s service offerings are aligned with and underpinned by PARTNERNOMICS' proven partnering methodology.
Bob brings decades of experience having spent a number of years with companies such as KPMG, Bank of America, Xerox, and The Hackett Group Inc.
In this episode the duo discusses the 4 questions below:
Expectations: How do "Executive Expectations" come into play in new programs...2023-02-1626 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 11 - Brian Hattaway, Founder & Innovation Leader @ IOLITE SolutionsAfter some time off, we’re back with Episode 11 of The PARTNERNOMICS Show. This week Mark Brigman talks to Brian Hattaway. Brian is the Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform.
He has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partners for the PARTNERNOMICS IQ Software.
In this episode the duo discusses the 4 questions below:
Operations: What is the first piece of...2023-02-0227 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 10 - Melissa Chambers, Senior Director of Strategic Partnerships @ GuidelineIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Melissa Chambers, Senior Director of Strategic Partnerships at Guideline, a fintech platform expanding access to retirement for over 29,000 small and medium businesses.
In this episode the duo debates the 4 questions below:
Background: Do lawyers have an advantage when it comes to the partnering profession?
Hiring a PDL: What’s one thing hiring managers should look for or look out for when reviewing resumes of PDLs?
Budget: Should partnering and marketing share budgets?
Org Structure: Where have you seen partnerships sit within a company and be...2022-05-0327 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 9 - Bob Moore, Co-Founder & CEO @ CrossbeamIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).
In this episode the duo debates the 4 questions below:
Compensation: The average comp for a partnering pro in the US is $177k. Is this too high or too little?
Failure: Some studies suggest that 80-90% of partners...2022-04-2621 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 8 - Jay McBain, Chief Analyst Channel, Partnerships & Ecosystems @ CanalysIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Chief Analyst - Channels, Partnerships, & Ecosystems @ Canalys. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine.
Topics Covered:
Wall Street: Does Wall Street prefer “inventors” where bets are made on the next big idea or “proof” where investors simply fund the sale of a proven concept?
Exclusivity: Should a partnering professional ever agree to exclusivity?
SaaS CEOs: Many SaaS CEOs have to understand partnering from two very disti...2022-04-1921 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 7 - Chris Turney, Founder @ Turney LGIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Chris Turney, Founder at Turney LG, a trial and settlement counsel focused on product and professional liability in Kansas and Missouri.
IMPORTANT NOTE: The comments made by Chris Turney in this episode should not be construed as particularized legal advice for any particular situation. His contribution to this episode does not create an attorney-client relationship, and any application of the information in this episode should be considered with your independent legal counsel.
Topics Covered:
Click Through: Should companies use "click-through" web...2022-04-1225 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 6 - Alexander Richards, Head of Global Alliances @ MomentiveIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Alexander Richards, Head of Global Alliances at Momentive (makers of SurveyMonkey & GetFeedback). Alex is an experienced alliance, partnerships, and ecosystem leader (Tech, SI, VAR, BPO) with over 10 years of building and leading partnerships, professional services, training, and implementation teams for various technology companies, including Stella Connect, Medallia, WPP, and Apple.
Topics Covered:
Culture - Does a mission link to a group or company’s culture?
Unique - Should a partnering team have its very own mission statement?
Qualify - Can your mission help yo...2022-04-0521 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 5 - Allan Adler, Managing Partner @ Digital Bridge PartnersIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Allan Adler, Managing Partner at Digital Bridge Partners. Allan is a world-class Ecosystems coach, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. He is the creator of the GoToEcosystem Framework that guides XaaS CEOs and C-Suite to unlock the potential of Ecosystem Orchestration.
Topics Covered:
Mindset: How to transform to an Ecosystem mindset?
ACV vs Value: Is Annual Contract Value the right company goal?
GoToEcosystem: W...2022-03-3024 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 4 - Jared Fuller, Founder & Host @ PartnerHacker & PartnerUpIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jared Fuller, Founder of PartnerHacker and Host of the PartnerUp Podcast. Jared is a market/product led entrepreneur with an obsession for startups that delight customers, create ecosystems, connect marketplaces, and accelerate undeniable shifts in human behavior. He’s also been awarded as Entrepreneur’s Top 10 Most Innovative Sales Leaders.
Topics Covered
Momentum: Is the pace of partnerships increasing?
Goals: Should partnering professionals set “stretch goals” for their teams and partners?
Communities: How should partner leaders leverage communities?
Resource Partnerships: Are they a viable o...2022-03-2225 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 3 - Bob Moore, Co-Founder and CEO @ CrossbeamIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).
In this episode the duo debates the 4 questions below:
Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam?
Degrees: Will we see a world that includes “professional certifications” that replace college degr...2022-03-1524 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 2 - Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ ForresterIn this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Principal Analyst - Channels, Partnerships, & Ecosystems @ Forrester. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine.
On this episode the duo debate the 4 questions below:
Ecosystem: According to a recent EY report, the average number of B2B partner relationships has increased from 5 to 7 for organizations. What will this average number eventually grow to, and why?
Innovation: Innovation is a huge part of ecosystems as organizations co-innovate to build o...2022-03-0822 minThe PARTNERNOMICS ShowThe PARTNERNOMICS Show - Episode 1 - Scott Brinker, VP Platform Ecosystem @ HubspotThe PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.
In this week's episode, Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem. Scott is also considered one of the top thought-leaders in the MarTech space, since 2008 he h...2022-03-0120 minThe PARTNERNOMICS ShowEp 84 - Allan Adler, Managing Partner @ Digital Bridge Partners (Part 2)In this week's episode, Mark Brigman continues his conversation with Allan Adler to bring this part 2 session. Adler is the Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is also an Executive Member of Partnership Leaders. Be sure to visit PARTNERNOMICS.com...2021-12-2126 minThe PARTNERNOMICS ShowEp 83 - Allan Adler, Managing Partner @ Digital Bridge Partners (Part 1)In this week's episode, Mark Brigman chats with Allan Adler, Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is also an Executive Member of Partnership Leaders. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to...2021-12-1432 minThe PARTNERNOMICS ShowEp 82 - Morgan McCabe, Director of Partnerships @ HubSpotIn this week's episode, Mark Brigman chats with Morgan McCabe, Director of Partnerships @ HubSpot. Morgan and her team are forming critical relationships to further position Hubspot as a dominant leader in their space. Tune in to hear her valuable insights in this week's conversation. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-12-0730 minThe PARTNERNOMICS ShowEp 81 - Derick Gallegos, Senior Manager Business Development @ TaylorMade Golf CompanyIn this week's episode, Mark Brigman chats with Derick Gallegos, Senior Manager of Business Development @ TaylorMade Golf. Derick shares his insights from years of experience in partnerships and sports marketing. Like other industries, golf is seeing a major impact from technology, both from the physical product side, as well as digital experiences. Tune in to this week's episode to hear how Derick is helping TaylorMade continue its amazing growth trajectory. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-11-3028 minThe PARTNERNOMICS ShowEp 80 - Bob Moore, Co-Founder and CEO @ CrossbeamIn this week's episode, Mark Brigman chats with Bob Moore, Co-Founder and CEO of Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). Bob shares his insights from years of experience in data infrastructure to give partnering professions the tools they need to create one-of-a-kind partnerships. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering p...2021-11-2434 minThe PARTNERNOMICS ShowEp 79 - Mark Brigman, Tyler Pittman_2021_Q4 UpdateIn this week's episode, CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide an update on the latest initiatives taking place at Partnernomics. They begin the conversation by touching on the new Partnernomics mobile app, available on Android and IOS with quick and easy access to the online community of partnering professionals and a suite of courses. The duo then discusses how listeners can sign up for a lifetime community membership for free. They conclude by talking about the additional courses that are currently in development. Be sure to visit PARTNERNOMICS.com to find more podcast...2021-11-1626 minThe PARTNERNOMICS ShowEp 78 - David Thomson, Chief Revenue Officer @AllboundIn this week's episode, Mark Brigman chats with David Thomson, Chief Revenue Officer at Allbound. Allbound’s partner-centric technology is driving the future of channel success. The company’s partner relationship management (PRM) platform is a powerful solution focused on the partner life cycle from onboarding, training, enablement, and pipeline management that together enable businesses to put partners first. Tune in to hear David share insights from his career and a recent study the Allbound team led, showing drivers for channel sales success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to beco...2021-11-0925 minThe PARTNERNOMICS ShowEp 77 - Dr. Paul Zak, Author of ”Trust Factor”In this week's episode, Mark Brigman speaks with Dr. Paul Zak, a neuroscientist, professor, speaker, and entrepreneur. It has been well established that "trust" is the foundation of all great partnerships. However, most partnering professionals are still trying to understand what factors foster high levels of trust. In this episode, Dr. Zak shares his insights gained from researching trust that he shares in his information-packed book, “TRUST FACTOR.” Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-11-0224 minThe PARTNERNOMICS ShowEp 76 - Melissa Chambers, Senior Director of Strategic Partnerships @GuidelineIn this week's episode Mark Brigman, chats with Melissa Chambers, Senior Director of Partnerships at Guideline, a fintech platform expanding access to retirement for over 22,000 small and medium businesses. Guideline is #4 for most 401(k) plans added last year in the 2021 Recordkeeping Survey from PLANSPONSOR, and partnerships are key to their growth. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-2631 minThe PARTNERNOMICS ShowEp 75 - Manoj Bhatia, Dir. Partner Biz Dev @ VerizonIn this week's episode, Mark Brigman chats with Manoj Bhatia, Dir. Partner Biz Dev @ Verizon, a leading telecommunications provider bringing 5G and other technologies to life. Listen to hear Mark and Manoj share insights on the topics of innovation, partnership cultures, and a deep dive into partnership contracts. As we move deeper into ecosystem plays, the subject of contracting will grow in importance. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-1931 minThe PARTNERNOMICS ShowEp 74 - Bryn Jones, the Co-Founder & CEO @PartnerStackIn this week's episode, Mark Brigman chats with Bryn Jones, Co-Founder & CEO @ PartnerStack, a platform that enables companies like Intuit, Monday.com, and Webflow to accelerate growth through partnerships. PartnerStack is a Y Combinator-backed company that has raised $40 million in financing. Listen to hear Bryn share his insights and recommendations on structuring partnering teams, among other powerful topics that ultimately accelerate partnership success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-1232 minThe PARTNERNOMICS ShowEp 73 - Dina Moskowitz, CEO @ SaaSMAXIn this week's episode, Mark Brigman chats with Dina Moskowitz, CEO @ SaaSMAX, a partner discovery engine for B2B technology companies that go-to-market through reseller channel partners. Their solution, PartnerOptimizer, leverages neutral data-driven business intelligence, data analytics, and domain expertise to provide custom channel insights, pinpointed partner discovery, and channel optimization. Mark and Dina discuss the evolution of the channel and the amazing opportunities that new technologies are providing to partnership professionals. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/splp-lp/)
2021-10-0533 minThe PARTNERNOMICS ShowEp 72 - Richard De Sousa, Senior Vice President - Strategic Partnerships @SCORIn this week's episode, Mark Brigman chats with Richard De Sousa, SVP - Deputy Head - Growth & Development @SCOR, one of the world's largest reinsurance companies. Leveraging its successful history and experience, SCOR provides cutting-edge financial solutions, analytics tools, and services in all areas related to risk – health, life, property, and casualty. As a PARTNERNOMICS SPLP® Certified professional, Richard shares his major takeaways from participating in PARTNERNOMICS' three-month Team Coaching program. Richard also shares insights and recommendations on why he focuses on alignment of purpose and capabilities when assessing new partnership opportunities. Be sure to visit PARTNERNOMICS.com to fin...2021-09-2829 minThe PARTNERNOMICS ShowEp 71 - Gilad Zubery and David Saxon @ ContentsquareIn this week's episode, Mark Brigman chats with Gilad Zubery and David Saxon from Contentsquare, an international company that empowers brands to build better digital experiences. Contentsquare's experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty, and fuel innovation. Gilad and David share their insights on how CEOs and business professionals should think about growth strategies and how to leverage partnerships to super-charge new or existing business strategies. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an...2021-09-2133 minThe PARTNERNOMICS ShowEp 70 - Jeff Danley, Director of Innovation @VMLY&RIn this week's episode, Mark Brigman chats with Jeff Danley, Director of Innovation at VMLY&R, a global brand and customer experience agency that harnesses creativity, technology, and culture to create more connected brands. Mark and Jeff's professional relationship goes back nearly two decades. In the mid-2000s their paths first crossed while each worked at Sprint. The duo had the unique opportunity to collaborate and eventually patent a new technology for mobile video. At the time Jeff was the Product Management lead for Sprint TV and Mark was the Biz Dev lead for the same product. In this...2021-09-1434 minThe PARTNERNOMICS ShowEp 69 - Alexander Richards, Director of Partnerships & Business Development @ MedalliaIn this week's episode, Mark Brigman chats with Alexander Richards, Director of Partnerships & Business Development @ Medallia, a SaaS platform that captures experience signals and applies proprietary AI technology to reveal personalized and predictive insights. Alexander started his career in the music industry before finding his passion for technology. After a couple of stops, he landed a role at Stella Connect where he fell in love with the startup process. Stella was acquired by Medallia as part of an aggressive growth strategy. Tune in to hear the insights shared by Alexander. Be sure to visit PARTNERNOMICS.com to find more p...2021-09-0735 minThe PARTNERNOMICS ShowEp 68 - Matt Gray, VP of Global Partnerships @ TealiumIn this week's episode, Mark Brigman chats with Matt Gray, VP of Global Partnerships @ Tealium. Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Mark and Matt discuss the growing importance of user data, privacy concerns, and the use and restriction of digital cookies. Users are demanding more privacy and some of these changes are making...2021-08-3143 minThe PARTNERNOMICS ShowEp 67 - Soumya Chakrabarty, Head of Strategic Partnerships @ Discover Global NetworkIn this week's episode, Mark Brigman chats with Soumya Chakrabarty, Head of Strategic Partnerships @ Discover Global Network. When we typically think of Discover we only think of the credit card side of their business. But as you will hear from Soumya, their business extends far beyond just those capabilities. Financial services are a booming segment of our economy and the technology powering the growth. Listen to this week's episode to hear what Discover Global Network is doing to achieve significant growth. Mark and Soumya discuss the overwhelming change that has been taking place in the financial technology industry, particularly...2021-08-2428 minThe PARTNERNOMICS ShowEp 66 - Petter Lee-Johannessen, SVP, Head of Strategic Partnerships @ DNBIn this week's episode, Mark Brigman chats with Petter Lee-Johannessen, SVP, Head of Strategic Partnerships @ DNB. DNB is Norway's largest financial services group and one of the largest in the Nordic region. Petter started his career by building a technology start-up. He has frequently leaned on the valuable lessons gained from this experience to tackle new roles throughout his career. Petter's tenure at Telenor and other companies allowed him to learn new cutting-edge technologies as well as the power of collaboration. Mark and Petter discuss the massive changes that are taking place in the banking and financial services space...2021-08-1731 minThe PARTNERNOMICS ShowEp 65 - Brandon Lytle, Director of Strategic Partnerships @ SiteimproveIn our second episode of the week, Mark Brigman chats with Brandon Lytle, Director of Strategic Partnerships @ Siteimprove. Siteimprove is a multinational SaaS company that creates cloud-based tools and services that provide insights into your content strategy and all your digital channels on one platform. Brandon explains his partnering strategy at Siteimprove is to align through ecosystems. He shares some of his powerful lessons learned and common mistakes he sees partnering teams make. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
...2021-08-1232 minThe PARTNERNOMICS ShowEp 64 - Francois Grenier, Head of Partnerships @ SendosoIn this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other professionals. In the podcast, Francois shares the many roles he has served throughout his career and the exciting role he is leading now. Also, Francois shares his insights and experience on being a partnering professional, the need for relationship skills, strategies for product...2021-08-1034 minThe PARTNERNOMICS ShowEp 63 - Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships @The Streaming GuideIn this week's episode, Mark Brigman chats with Gabriel Unruh, Co-Founder, and Ben Avram, VP of Media Partnerships at The Streaming Guide. The Streaming Guide is a discovery platform that helps users find movies and TV shows all aggregated on a single platform. The Streaming Guide includes an integrated social element so viewers can share and discuss their favorite movies and shows. Gabriel and Ben talk about their challenges and successes in building their innovative startup. Mark and the guys discuss what it looks like to partner with content studios and other streaming platforms. Be sure to visit PARTNERNOMICS...2021-08-0330 minThe PARTNERNOMICS ShowEp 62 - Rajiv Ramanan, Dir - Startup Program & Technology Alliances @ FreshworksIn this week's episode, Mark Brigman chats with Rajiv Ramanan, Director - Startup Program & Technology Alliances @ Freshworks. Over 40,000 customers across the world use the family of Freshworks integrated applications. From their CRM to employee and customer management, their suite of solutions helps clients grow faster. Rajiv shares some backstory on the many hats that he wears at Freshworks, including their startup program that is accelerating innovation for their solution and others. Tune in to hear Rajiv's valuable insights and how they are leveraging the ecosystem mindset to expand rapidly. Be sure to visit PARTNERNOMICS.com to find more podcast...2021-07-2737 minThe PARTNERNOMICS ShowEp 61 - Tony Bryant, Senior Director of Partnerships and Channel @SinchIn this week's episode, Mark Brigman chats with Tony Bryant, Senior Director of Partnerships & Channel at Sinch. Tony describes the different solutions that Sinch provides for its clients and how they are disrupting the communications space. Sinch engages in many highly innovative technology partnerships to bring new capabilities to its clients. Mark and Tony share insights regarding tech partnerships and the massive need for further innovation and effective commercialization of new capabilities. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)
2021-07-2030 minThe PARTNERNOMICS ShowEp 60 - Adam Michalski, CEO - Partnered.comIn this week's episode, Mark Brigman chats with Adam Michalski, CEO of Partnered.com and the host of Partnered Podcast. Adam shares his insights as an entrepreneur and a partnering thought leader. There is no doubt the world of partnering is seeing a steep inflection point. Mark and Adam discuss the past, present, and future of partnering with a specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an...2021-07-1335 minThe PARTNERNOMICS ShowEp 59 - Orest Furhala, Head of Partnerships @N-iXIn this week's episode, Mark Brigman chats with Orest Furhala, Head of Partnerships @N-iX. Technology partnerships have boomed over the past decade and N-iX is leading the way to Eastern Europe and other regions around the world. Mark and Orest discuss ecosystems, innovation, multi-lateral contracting, and other important topics. Orest shares some of his insights as he participated in one of PARTNERNOMICS' spring 15-week cohort programs and later earned his SPLM® certification. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-07-0628 minThe PARTNERNOMICS ShowEp 58 - Eddie Jimenez, Partnerships Lead at 1HuddleIn this episode, Mark Brigman chats with Eddie Jimenez, Partnerships Lead at 1 Huddle. Their SaaS startup is revolutionizing the way employees onboard and continuously train their employees. The 1Huddle solution puts the power of content, games, and repetition in user's hands through their mobile-first platform to reinforce success habits and knowledge that leads to success. Eddie and his team are focused on being efficient as they seek and execute new partnerships that add value for their clients. Eddie, as a currently PARTNERNOMICS Cohort participant, flips the script and he hit Mark with some questions, such as, how do I...2021-06-2928 minThe PARTNERNOMICS ShowEp 57 - Mark Brigman - Term Sheet SecretsIn this episode, our CEO, Mark Brigman shares the good, bad, and the ugly of using (or not using) Term Sheets. This simple 8 component tool can significantly accelerate your time to get to "yes" or "no," both of which are incredibly valuable. Mark recommends we should 1) never negotiate from a contract (red-lines), 2) Use Term Sheets to explicitly communicate obligations, and 3) Use Term Sheets to more quickly draft more meaningful contracts. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-06-2229 minThe PARTNERNOMICS ShowEp 56 - Peter Lai, VP Strategic Alliances @Internet of Things AmericaIn this week's episode, Mark Brigman chats with Peter Lai, VP of Strategic Alliances @ Internet of Things America. Mark and Peter discuss ecosystems and the evolving world of connected digital technologies. IoT devices and systems are starting to transform the way we live by providing new data sources and "easy button" solutions. Peter provides his insights on partnering, from the startups' view as well as the sumo. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-06-1531 minThe PARTNERNOMICS ShowEp 55 - Marc Monday, Managing Director of Partner Ecosystems GTM @CitrixIn this week's episode, Mark Brigman chats with Marc Monday, Managing Director of Partner Ecosystems @ Citrix. Marc has an amazing perspective on partnership success that was born from his years of service at companies such as Microsoft, VMware, SAP, Cisco, and now Citrix. It goes without saying the speed and complexity of today's business landscape is unlike anything we have experienced in years past. The big winners in tomorrow's economy will be the organizations that "plugin" to the ecosystems their solutions can support. In this episode Mark (with a "k") and Marc (with a "c") break down the partnering...2021-06-0835 minThe PARTNERNOMICS ShowEp 54 - Andrey Lipattsev, Partnerships Lead - EMEA @ GoogleIn this week's episode, Mark Brigman chats with Andrey Lipattsev, Strategic Partnerships Lead - EMEA @ Google. Mark and Andrey discuss the amazing power that results when companies combine the knowledge and capabilities of other organizations with their own. Innovation plays a huge role in strategic partnering, yet most companies struggle to understand how to harness the power and potential of innovation. Andrey offers his insights on developing digital ecosystems, among other growth topics. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-06-0135 minThe PARTNERNOMICS ShowEp 53 - Cassandra Gholston, Founder and CEO of PartnerTapIn this week's episode, Mark Brigman chats with Cassandra Gholston, Founder and CEO of PartnerTap. PartnerTap is a data-sharing platform that focuses on safely sharing data from multiple sources to help companies more efficiently find opportunities for revenue. In this information-packed episode, Mark and Cassandra discuss sales channels, ecosystems, growth cultures, and what the future holds for partnerships. One question that Mark purposes is, “How do we leverage partnership ecosystems for growth, not just on the sales side, but how can we leverage all partnership types to achieve significant growth?” Cassandra states the old way of just having transactional part...2021-05-2536 minThe PARTNERNOMICS ShowEp 52 - Mike Milich, Founder of SwiftNegotiaIn this week's episode, Mark Brigman chats with Mike Milich, Founder of SwiftNegotia, an international negotiation consultancy and training firm. In this information-packed episode, Mike shares how he transitioned from a career in accounting and management consulting to the dynamic realm of negotiation. As a partnering professional, how would you rate your skills in negotiation? What are the most important steps to take when negotiating partnering deals? Where are most of the mistakes made? How is negotiating strategic partnering deals different than transactional commodity agreements? Listen is as Mike shares his insights to these questions and many more. This...2021-05-1832 minThe PARTNERNOMICS ShowEp 51 - PARTNERNOMICS Q2-2021 UpdateIn this week's episode our CEO, Mark Brigman, chats with Tyler Pittman, our Marketing Manager to provide our Q2-2021 progress report. New initiatives are plentiful at PARTNERNOMICS these days. Mark tackles a few listener Q&As, the duo discusses two new courses that are being developed, and Mark shares some topics in a new book he is co-authoring. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-05-1127 minThe PARTNERNOMICS ShowEp 50 - Eric West, Co-Founder @Explorers' LabIn this week's episode, Mark Brigman chats with Eric West, Cofounder of Explorers’ Lab. How should business leaders be thinking about innovation and the best ways to leverage the capabilities of other organizations? Eric shares his past experiences in working with Ford, Darpa, and others to frame up his recommendations to this question. Mark and Eric discuss co-creation and the need for it in today’s hyper-competitive business environment. They also add some words of wisdom, "You don’t get alignment, you discover alignment." After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and co...2021-05-0431 minThe PARTNERNOMICS ShowEp 49 - Cecilia Flombaum, Global Ecosystems Lead @ Microsoft
In this week's episode, Mark Brigman chats with Cecilia Flombaum, Global Ecosystems Lead @ Microsoft. Cecilia got her start in a partnering role by landing in a group focused on system integrations. For more than twenty years Cecilia has helped Microsoft advance its channel and ecosystem partnership programs. In this episode, Cecilia shares the challenges and opportunities that her team and her partners are facing in our 21st-century economy. Tune in to hear her insights and recommendations on leading great partnering programs. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect w...2021-04-2732 minThe PARTNERNOMICS ShowEp 48 - Greg Unruh, Strategic Partnerships and Channel Sales Executive @ ShipwareIn this week's episode, Mark Brigman chats with Greg Unruh, Strategic Partnerships & Channel Sales Executive @ Shipware. Shipware is a technology and consulting company that is focused on reducing its client's spend on shipping. Throughout Greg's career, he has architected numerous referral and channel sales programs covering multiple industries. In his latest assignment, he is working with Shipware to construct and optimize their game-changing partnering program. In this episode, Mark and Greg dig into Greg's "Partner Pairing" approach that is really helping Shipware take their partnering game to the next level. Be sure to listen in to hear Greg’s help...2021-04-2030 minThe PARTNERNOMICS ShowEp 47 - Bernie Brenner, CEO @ RollickIn this week's episode, Mark Brigman chats with Bernie Brenner, CEO @ Rollick. On the subject of digital ecosystems and marketplace partnerships, you will be hard-pressed to find a more battle-tested veteran than Bernie. As a founder of TrueCar, he helped create the success playbook for marketplace partnerships. Now as the CEO of Rollick, Bernie is applying all of his lessons learned to the RV and Powersports markets. In this episode, Mark and Bernie discuss term sheets, agreements, culture, conflict, innovation, and other topics. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and...2021-04-1343 minThe PARTNERNOMICS ShowEp 46 - Kathleen Phillips, Head of Global Partnerships and Strategic Alliances @ Digital RiverIn this week's episode, Mark Brigman chats with Kathleen Phillips, Head of Global Partnerships and Strategic Alliances @ Digital River. Digital River helps clients expand into new global markets through their various eCommerce solutions. As technology makes it easier to extend your solutions across countries and continents, Digital River offers solutions and know-how that allow organizations to continue to grow. Listen to Kathleen talk about the different types of solutions that Digital River provides to its customers and how they are leveraging the power of partnership to make the magic happen. After listening to this week's episode, be sure to...2021-04-0639 minThe PARTNERNOMICS ShowEp 45 - Danny Keating, Global Alliances & Solution Sales Director @ Data IntensityIn this week's episode, Mark Brigman chats with Danny Keating, Global Alliances & Solution Sales Director @ Data Intensity. Danny started his role at Data Intensity focused on building a strategic relationship with Microsoft. He shares some of his insights and major takeaways from being a leader in the tech space for many years. Also, he talks about his recent partnering work in which he provides support for Data Intensity's product team. He shares some thoughts as to how product-focused partnerships are different than other partnering roles, such as sales. After listening to this week's episode, be sure to join our...2021-03-3028 minThe PARTNERNOMICS ShowEp 44 - Sunir Shah, President @ AppBindIn this week's episode, Mark Brigman chats with Sunir Shah, President @ AppBind. Sunir gravitated into various partnering through his strong background in marketing. Like all great partnering professionals, his constant eye on improvement opportunities led him to start AppBind. Hear Sunir share his partnering success insights and the great benefits that AppBind clients are achieving in this week's podcast. After listening to this episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-03-2336 minThe PARTNERNOMICS ShowEp 43 - Suresh M R, Director - Channels & Alliances @ CLOUDERAIn this week's episode, Mark Brigman chats with Suresh M R, Director - Channels & Alliances @ CLOUDERA. Suresh shares some insights that he has gained along his career path where he now leads transformative partnerships at Cloudera. We all love having our partnerships run efficiently and predictably, but process frequently seems to be a painful topic of conversation. Mark and Suresh discuss the importance of having sound processes when building and managing a channel partner program. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-03-1626 minThe PARTNERNOMICS ShowEp 42 - David Fitzgerald, Vice President Global Alliances @ BarcoIn this week's episode, Mark Brigman chats with David Fitzgerald, Vice President Global Alliances @ Barco. This international organization is a leader in innovation. They partner with other world-class product and innovation leaders, such as Sony, LG, and Logitech, to bring the best technologies to life. Listen in to hear David's insights for setting-up channel partnership programs and the best practices that he follows. Last but not least, David points out a big misunderstanding about partnering. He gives advice to young professionals wanting to get into the partnering world. After listening to this week's episode, be sure to join our...2021-03-0933 minThe PARTNERNOMICS ShowEp 41 - Matt Allard, Director of Strategic Alliances @ DellIn this week's episode, Mark Brigman chats with Matt Allard, Director of Strategic Alliances @ Dell. Matt started in a sales function in his early years but knew he wanted to get into product management/marketing. Matt did product management/marketing for 20 years and then he started working at Dell in a strategic partnering team. In this episode, Matt discusses key partnerships that he manages, such as Adobe and many more. They discuss the evolution of technology and Matt gives advice to small startups. He shares recommendations on how they should work with sumo companies, such as Dell. After listening...2021-03-0233 minThe PARTNERNOMICS ShowEp 40 - Rob Spee, Building and growing world-class Channels as Channel VP @ OutSystemsIn this week's episode, Mark Brigman chats with Rob Spee, Channel VP @ OutSystems. Rob describes his company as a twenty-year-old startup that figured out a better way to code by using a flexible visual platform that is easy to use. The duo discuss the different partnerships that Rob is involved with and what partnership leaders should be thinking about when standing up a new channel program. Last but not least, Rob shares what he wishes he knew when he first started in the B2B and D2C partnering world. After listening to this week's episode be sure to j...2021-02-2327 minThe PARTNERNOMICS ShowEp 39 - Michael Vormittag, Head Of Innovation & Partnerships @ Mercedes-Benz AGIn this week's episode, Mark Brigman chats with Michael Vormittag, Head Of Innovation & Partnerships @ Mercedes-Benz AG. Tune in to hear Micheal share some of his insights as he focuses on many non-traditional partnerships that bring new innovations to Mercedes-Benz. Do you want to partner with major sumos to help grow your organization? Listen to Mark and Michael's recommendations as they discuss some time-tested success practices of how to position your smaller company to become a strategic resource for large international companies. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with...2021-02-1631 minThe PARTNERNOMICS ShowEp 38 - Mo Ahmad, Vice President @ SAPIn this week's episode, Mark Brigman chats with Mo Ahmad, Vice President of Alliances & Channel @ SAP. Mo shares how he started his career as a developer but landed in the dynamic lane of partnerships. Mo is helping SAP and its partners better leverage the power of partnership by expanding the digital ecosystem. Tune in to learn more about SAP, the largest software company on the planet, and hear what steps SAP is taking to help lead the expansion of the digital ecosystem. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect...2021-02-0932 minThe PARTNERNOMICS ShowEp 37 - Kelsey Peterson, Partnerships @ HubSpotIn this week's episode, Mark Brigman chats with Kelsey Peterson, Strategic Partnerships Manager @ HubSpot. In this episode, they discuss the evolution of HubSpot and how it has evolved into so much more than a simple CRM platform. HubSpot has formed many powerful partnerships, including a recent relationship with QuickBooks. Mark and Kelsey discuss the challenges and great opportunities for HubSpot to continue to help businesses streamline the customer acquisition and nurturing processes. After listening to this week's episode, be sure to join our online community at PARTNERNOMICS.com and connect with hundreds of strategic partnering professionals!
2021-02-0228 minThe PARTNERNOMICS ShowEp 36 - Agnes Kim, Strategic Partnering Lead, Gaming @ Microsoft (Xbox)In this week's episode, Mark Brigman speaks with Agnes Kim, a Strategic Partner Lead @ Microsoft (Xbox). Mark and Agnes discuss the different types of partnerships within the gaming world. Agnes shares some of her experiences and insights about geographic cultures and the importance of understanding different cultures when leading international partnerships. The gaming industry is a massive and growing market. Learn what Xbox is doing to capitalize on this massive opportunity. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-01-2629 minThe PARTNERNOMICS ShowEp 35 - Rich Gravelin, alliance leader for corporate learning @ Harvard Business PublishingIn this week's episode, Mark Brigman chats with Rich Gravelin, Director of Strategic Alliances @ Harvard Business Publishing. They discuss channel partnerships and how Harvard grows their reach through leveraging referrals and channel partnerships. Also, Rich explains the unique perspectives that he gained after reading the book PARTNERNOMICS to build and better lead his team. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-01-1925 minThe PARTNERNOMICS ShowEp 34 - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ ForresterIn this week's episode Mark Brigman chats with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ Forrester. They discuss the evolution of partnerships and how channels are rapidly changing. The most successful partnership teams and programs in 2021 will be following a new script as compared to years past. This new script requires a new mindset, new tools, and a new set of skills to see and build complementary ecosystems that advance their organization's cause. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!
2021-01-1243 minThe PARTNERNOMICS ShowEp 33 - Eyal Zurr, Director of Global Strategic Alliances @ Monday.comIn this week's episode of PARTNERNOMICS Podcast Mark Brigman chats with Eyal Zurr, the Director of Global Strategic Alliances @ Monday.com. The two discuss the culture of entrepreneurship in Israel, the founding country of Monday, and they explore why Israel creates such a large number of start-ups and entrepreneurs. Eyal discusses the history, culture, and different partnerships Monday has created over the years and he highlights some major opportunities and challenges that his team faces. Last but not least, Eyal shares the most challenging part of being a Partnering Professional. After you check out this episode, be sure to...2021-01-0529 min
Startup HustlePartnernomicsIn this episode, Matt DeCoursey and Mark Brigman, CEO of Partnernomics, talk about strategic partnerships.
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by Full Scale:
https://fullscale.io
Learn more about Partnernomics:
https://partnernomics.com
See omnystudio.com/listener for privacy information.2020-11-2754 minThe PARTNERNOMICS ShowEp 18 - Mike Yoder - Biz Operating System - Part 2Mark Brigman continues his conversation with Mike Yoder, Founder of Equip 4 Growth, a business consulting group that helps organizations achieve higher levels of success by implementing a business operating system.
2020-09-0831 minThe PARTNERNOMICS ShowEp 17 - Mike Yoder - Biz Operating System - Part 1Mark Brigman speaks with Mike Yoder, Founder of Equip 4 Growth, a business consulting group that helps organizations achieve higher levels of success by implementing a business operating system.
2020-09-0330 minThe PARTNERNOMICS ShowEp 16 - Marck de Lautour - Partnerships in Real EstateIn this episode, Mark Brigman speaks with one of our region's best real estate minds, Marck de Lautour. Hear how Marck uses partnerships to create value and growth for all parties. He has flipped over 1100 houses and currently manages over 550 rental assets.
2020-09-0133 minThe PARTNERNOMICS ShowEp 15 - Craig Jordison - Partnerships in Food ServicesIn this episode, Mark Brigman chats with Craig Jordison, a seasoned veteran of the food services industry. Craig shares some of the partnering secrets that helped him build several regional food distribution companies over the past 30 years.
2020-08-2733 minThe PARTNERNOMICS ShowEp 14 - Brian "Bru" Brurud - Importance of ProcessBrian "Bru" Brurud is the Founder of Check 6 an international process improvement consultancy and the most decorated Naval Fighter Pilot since the Vietnam era. Listen to Bru share his wisdom on "the art of process."
2020-08-2534 minThe PARTNERNOMICS ShowEp 4 - Launching Thought Leader ConversationsIn this episode hosts, Mark Brigman and Tyler Pittman, discuss the new PARTNERNOMICS - Thought Leader Conversations Q&A video clips. Dr. Brigman has video-recorded interviews with dozens of Bestselling authors, Fortune 500 executives, and successful CEOs as a way to share their insights. PARTNERNOMICS has recently created a free subscription to receive short Q&A video clips via email to share the wisdom of these business growth thought leaders. For more information, go to PARTNERNOMICS.com.
2020-07-2124 minThe PARTNERNOMICS ShowEp 2 - Partnering is a Series of ProcessesIn this episode, Hosts Mark Brigman and Tyler Pittman discuss some of the frameworks that make up the PARTNERNOMICS system to share how you can utilize tools to significantly improve the success of your partnerships.
2020-07-1122 minThe PARTNERNOMICS ShowEp 1 - What is PARTNERNOMICSWhat is PARTNERNOMICS and why did we decide to launch a podcast?
2020-07-1123 min