Shows
Optometry Profits Revealed with Peter PrechtPerry Brill – Opticians Thriving in the Digital AgePerry Brill's passion for optometry stems from his upbringing in a family with a long history in the field. His father, a respected optometrist with over four decades of experience, influenced Perry's decision to pursue a career in optometry. Despite initially considering a path in medicine during college, Perry found his calling in optometry after realizing his disdain for chemistry and lab work. Perry delve into the national average salary for opticians, which falls far below what can be considered a livable wage. But fear not, because we also explore innovative solutions such as employing...2024-01-1143 min
EyetrepreneurCreating a 6-figure mobile optical businessHelen Whitaker of Secure Vision Mobile Optical Academy shares how she went from working at Costco in Canada as an optician to builing a thriving mobile business. Now, she teaches opticians how THEY CAN DO IT! Benefits of mobile optical? Low startup costs Minimal inventory No rent Work when you want Every appointment is a guaranteed sale Opportunity for 6-figure income with hard work Checkout the online course how to get started with your mobile optical.Join Eyetrepreneur FB groupRemote staffing for your office
2022-10-171h 41EyetrepreneurDifferent way to sell a practiceThere's other ways beyond private equity and doctor-to-doctor sales to harvest a business you have grown.Amplify EyeCare is revolutionizing eyecare by purchasing practices and developing a nationwide network of medical & specialty eyecare practices, amplified with investments in training, management, marketing, & technology.Eye Help You remote staffing serviceSignup for Eyetrepreneur newsletterLearn more at https://amplifyeyecare.comavner@amplifyeyecare.com for inquiries
2022-10-0358 minEyetrepreneurWALDO Contacts | DTC Brand Enters ECP ChannelWALDO contacts is a UK-based company that has entered the USA market. They are known for their Direct-to-Consumer model but are making strides to become engrained with optometrists with a revenue-sharing platform. Whether the patient buys online, or in-office the doctor gets credit for the sale. Buying from the big-4 contact lens companies is one form of purchasing and we as a profession should be open to exploring others.www.hiwaldo.comGot feedback? Email perry@eyetrepreneur.com
2022-05-2358 minEyetrepreneurA Tale of an Optometry Tech Founder | Scott Jens, ODScott Jens shares his journey from student, optometrist, and finally a technology founder of RevolutionEHR. How technology aids in better life satisfactionWhy rapid technology adoption is more key than ever for private practice to stand out against private equity, online, etc.Why collaboration amongst vendors is keyHow a curious ECP can explore technology ventures----a few guiding steps ---many have ideas but need to help with the executionMarketing for B2B companies is more important than gorilla salesCheck out Scott's podcast, Sandbox Stories.Contact Perry at perry@eyetrepreneur.com
2022-05-221h 00
The Optometry Money PodcastHow to Level Up the Operations, Tech, and Marketing in Your Optometry Practice with Perry BrillQuestions? Thoughts? Send a Text to The Optometry Money Podcast!Where are the bottlenecks in your optometry practice? How do you uncork them? On the latest episode of The Optometry Money Podcast, Perry Brill talks about this and much more. Perry has several years of experience managing the operations of a successful private optometry practice, to go along with years of experience and great insights on eye care technology and marketing. Perry dives into practice operations and bottlenecks, what the future holds for eye care technology and marketing, and what areas practice owners can consider...2022-05-121h 02
B2B Community Builder Show (formerly Chief Executive Connector)155 | How To Go From Content Creator To Community Builder w/ Perry BrillIf you want your expertise in content creation reach it's highest peak of purpose then you have to start building your community amongst your clients and niche. And how can you make that happen? That is why we are bringing content creator expert, Perry Brill to help you discover how. In this episode, you are going learn about:- how to find the right way to reach out to your target market- why your community is important in creating your content- strategies on how to monetize your content...2022-01-2456 min
EyetrepreneurStop Doing Bookkeeping YourselfOptometrist Wade Weisz, former private practice owner, started For Eyes Bookkeeping to help optometrists relieve themselves of the dreaded task. Learn why outsourcing can be cheaper, get a better ROI, and set up your business of for success with clean financial reporting. It’s time to stop relying on an overworked staff member, an ill-trained part-timer, an expensive full-time employee, or, worst of all — yourself — for these important duties. Your resources are better spent seeing patients, growing your practice, and making the right business decisions. Contact wade@foreyesbookkeeping.comLearn about Opti-Xpre...2021-11-0837 min
EyetrepreneurCorporate Optometry Facts, Fiction, & KnowledgeInterview with Dr. Maria Sampalis who's an influential corporate optometry leader. She famously created the Corporate Optometry Facebook group to give these docs and staff members a voice. Given the choice of commercial or private, all things the same with salary and everything else, why should any OD choose corporate?Do corporate docs feel this is another form of private practice?Does practicing in a corporate setting change the morals of the optometrists in terms of how they provide care (customer vs patient)?Can someone who has worked in a commercial setting for 10 years make the transition from a tr...2021-10-1158 minEyetrepreneurIdeas 1-10, practice improvement ASAP10 actionable items to improve your practice today. Perry's off-the-cuff recommendations. Clear the clutter off the front desk (looks matter)Consider charging $25 for frame/lens warranties to cover staff labor and shipping. 100 warranties a year could be $2500 in recovered revenue.Drink more water. We're all dehydrated.Assess if your EHR data is backed up to 2 different off-site locations.Drop your lowest paying medical plan if your schedule is fullGet all opticians business cards and work emailsLearn how to use a scribe in the exam roomBring in a frame line that's $100 more expensive than your most expensive line. Don't prejudge y...2021-09-2114 minEyetrepreneurLive Chat | Your Online ReceptionistYou have an in-person receptionist, but do you have an online receptionist? It's the premier concierge experience your patients deserve. Listen as Ryan Hungate, DDS shares how he developed chat software for optometrists, dentists, and any doc that wants a great online experience to drive patients to your office.Simplifeye is the first and only 24/7 Live HIPAA Compliant Web Chat. The live chat team are trained to qualify patients to YOUR specifications (insurance, procedures, products etc.). Patient appointment info is passed to practices via an end-to-end encrypted, HIPAA-secure portal.Track Your Success!Stay...2021-01-261h 07EyetrepreneurIncreasing FSA / HSA Spending in Your OfficeFSA / HSA dollars spent in your office can result in a significant end of your financial boost for your practice. How are you communicating to your patients via email, social, and in-person to make them aware they can spend dollars at your office on eyewear and other goods and services.As you know, Flex Spending accounts expire making this a busy time of the year. Most plans expire on December 31st. Some extend into Q1, however, reminding patients this time of year maximizes your revenue. We're talking about tactics, tools, and communication methods to get spending to h...2020-12-0657 minEyetrepreneurZocular Okra Product for Dry Eye TreatmentsIn This Episode:[3:05] What is Zocular?[12:29] Okra and polysaccharide.[24:10] Supplies for irrigation.[26:44] Zest procedure.[30:59] Other products.[41:53] Tea tree oil.[45:56] Stocking products.The Guest:Peter A. Pham, MDDr. Pham is a chemist, entrepreneur, and practicing ophthalmologist in Houston. He received his medical degree from Washington University School of Medicine in St. Louis after graduating summa cum laude with a degree in chemistry. He completed his ophthalmology residency at the Doheny Eye Institute in Los Angeles, and as a resident, co-developed the first online visual field t...2020-10-271h 06EyetrepreneurHow Frames Are Made in JapanYou will learn:--Difference between Chinese and Japanese acetate--How frames are polished--How to determine if a frame is good quality--How Asian fit frames are made--The manufacturing steps--Why frames cost so much to make--How to design your own collection--What made in Japan means--The different types of equipment usedGuest: Christopher EspositoIn This Episode:[2:44] Guest Introduction.[9:17] Workshop tour.[11:38] Acetate production.[28:34] The design software they use.2020-10-101h 05EyetrepreneurCredit cards, payroll, bookkeeping, insurance (fees fees fees)In This Episode:[8:08] Guest introduction.[13:43] Credit card processing[15:08] Tiered pricing.[29:35] Reprogramming terminals.[32:32] Chip vs Swipe fees.[41:01] Background check.[44:59] Payroll.[52:17] Bookkeeping.[01:05] Employee health insurance.Tim EmersonTim has 28 years of experience in the financial service industry. He founded Emerson & Co. in June of 2006. His firm provides: Payroll, Merchant Services, and Insurance, working with public organizations and businesses to cut cost and provide efficiencies. Tim is currently a Deacon at Country Club Christian Church, President of Waldo Brookside Rotary Club in Kansas City, and a member of m...2020-08-251h 10EyetrepreneurMake Your Practice More ProfitableIn This Episode:[2:24] Eyetrepreneur team introduction.[6:05] The current state of private practice and profitability..[21:13] Common bottleneck in the exam room and the optical when it comes to creating a profitable practice.[44:56] Streamline check-in / check-out.[47:08] Exam room hacks.[52:44] Tweaker hack.[56:34] Converting someone asking for prescription.Resources:Learn about Perry's consulting business at www.eyerockit.comPerry's e-book: eyerockit.com/ebookConnect With Us On Social Media!FacebookInstagramYouTubeJoin our Facebook GroupText...2020-08-061h 28EyetrepreneurPerry Tells You How To Make MoneyIn This Episode:[4:48] Perry's introduction and background.[8:07] Big box vs independent box.[13:20] Eyerockit Consulting overview.[14:29] Eyerockit processes and steps.[16:48] Crush your eyewear sales.[22:53] Crush patient collections.[30:07] Lower all cost of goods and services.[35:18] Frame inventory assessment and plan.[41:07] Develop optical executors not opticians.[44:12] Private labeling.[45:34] Create radical, happy and transparency culture.[49:47] Office procedures perfection.[53:48] Administrative duties.[55:44] High tech office upgrade beyond equipment.[01:02] Expert real world advice from an OD in the trenches.Resources:Learn about Perry's consulting business at...2020-07-211h 07EyetrepreneurMake A Private Label Frame LineReasons to buy private label:Cut your cost of goods on frames by 70%Stop wasting time meeting with frame repsStop wasting money on shipping frames all the time to your officeBuy better quality at lower pricesPrevent yourself from being shopped online for cheaperIt's fun to design your own collectionIn This Episode:[5:41] Guests introduction.[7:21] Eckhard Wirtz.[9:07] Richard Keating.[21:23] Frame licensing.[31:27] Private label.[35:40] Making your own frames.[37:05] Custom frames pricing.[37:19] Lead time and minimum order quantity.[46:44] Cost per piece.[50:55] Materials and where the frames are made.[55:16...2020-07-141h 28EyetrepreneurWhy Your Lab Is Ripping You OffIn This Episode:[4:42] Guests introduction.[5:28] Black Lab Optical.[15:14] What is a click fee?[19:55] Lens design and why lenses cost so much.[24:44] Why do companies come out with new lenses every year and say it's new and improved?[32:03] Private label.[41:57] Switching lens brand.[50:05] Training[52:47] Why are ARs expensive.Resources:https://eyetrepreneur.com/reasons-to-use-private-label-lenses-and-independent-labs/Perry's consulting business: eyerockit.comPerry's e-book: eyerockit.com/ebookConnect With Us On Social Media!FacebookInstagramYouTubeJo...2020-07-071h 05EyetrepreneurVSP screws us again!VSP is reducing our doctor reimbursement by about 50% if we don't agree to use certain lens technology and brands. Can you say crooked? It all starts September 1st. Learn in this episode how managed care works and why it's a corrupt system that only hurts the patient.Tell VSP enough bullying! Fill out your dissatisfaction survey anonymously here: https://eyetrepreneur.typeform.com/to/TqRZfhPerry will be mailing over 500 survey results to VSP CEO so we can open a meaningful dialogue and reform the system.
2020-06-0924 minEyetrepreneurBlack Diversity in EyecareIn This Episode:[3:00] The Black Eyecare Perspective.[6:05] Recruitment.[14:16] Affirmative action in optometry.[18:35] Black patients optical needs.[21:21] Customizing Frames.[41:46] Main improvements to cater to more African american communities.[45:30] If you want to get involved with the Black Eyecare Perspective.About The Guests:Drs. Adam Ramsey and Darryl Glover are well respected key opinion leaders in the eyecare industry. They are passionate and dedicated to helping create an environment that is inclusive and recognizes the importance of diversity in the eyecare industry. Drs. Adam Ramsey and Darryl Glover are...2020-06-0357 minEyetrepreneurColorblindness and Enchroma LensesIn This Episode:[3:48] Guests introduction.[8:17] Origin of EnChroma.[11:42] Manufacturing process.[13:32] Why color vision is important?[20:53] The ishihara test.[23:06] The farnsworth d-15.[32:26] EnChroma's business model.[38:48] Cataract formation.[47:16] Commonly asked questions about the product.[1:00:40] Who is eligible to be an EnChroma partner.[1:04:03] Enchroma color accessibility program.About The Guests: Mark Mattison-ShupnickVP, Business Developmentmark@enchroma.comMaster optician, Mark Mattison-Shupnick, is a member of the board of directors for EnChroma, Inc. and a veteran optical industry consultant. A...2020-04-301h 08EyetrepreneurA Pharmacist View Of Drugs In OptometryIn This Episode:[3:27] Who is Dan Richards?[4:55] What made him decide to become an entrepreneur?[6:56] Status on the medication for COVID-19.[10:33] How are the patients reacting?[14:25] The business side of pharmacy.[22:32] Couponing.[27:39] Saving time.[43:39] Words of wisdom.About The Guest:Dan RichardsDan holds a Doctor of Pharmacy (PharmD) degree from Roseman University. He worked in various retail pharmacies including Walmart, Shopko and Harmon’s before starting Meds in Motion. He is passionate about giving healthcare professionals the tools they need to provide the be...2020-04-1649 minEyetrepreneurPerry's 30,000 Foot View Of The IndustryThis is a throwback episode where Perry appeared on another podcast, the Optical Journal Podcast. Perry discusses his upbringing in eyecare, his childhood, industry thoughts on what's jacked up and what's good, why frame manufacturers have marketing wrong, how to sell the best, and more.Connect With Us On Social Media!FacebookInstagramYouTubeJoin our Facebook GroupText our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.
2020-04-1624 minEyetrepreneur4 Indie Opticans Discuss COVID-19The guests: Matthew Smith, That Glasses Guy Optique de LuxeKevin Kretch, Eyes on CharginKimberly Odle-Peters, Eyes on MainJoshua Hackney, Optical ExpressConnect With Us On Social Media!FacebookInstagramYouTubeJoin our Facebook GroupText our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.
2020-04-151h 00
EyetrepreneurCash Only Specialty Contact Lens Practice | Dr. Stephanie WooOn this special episode we talked to Dr. Stephanie Woo on how to open a cash only specialty contact lens practice, no insurance, no primary care and no optical. All that and more in this episode of Eyetrepreneur. In This Episode: [4:26] Who is Dr. Stephanie Woo? [12:42] What happened to her old practice? [15:39] Handling leads. [20:33] Fee discussion. [22:23] Initial evaluation. [25:34] Her marketing. [29:20] Other practices response. [33:25] Key performance indicator. [36:37] Her equipment. [41:21] Office layout. [57:35] Payment plan. [59:02] Handling price shoppers. [1:01] Handling transference. About The Guest: Dr. Stephanie L. Woo was born and raised in Lake Havasu City, AZ. She graduated...2020-04-031h 22
EyetrepreneurHow To Buy And Inventory EyeglassesYour optical can easily produce 50% or more revenue for your practice. Learn the tricks of the trade. Buying glasses is a skill. Selling glasses is a sport. Learn how to manage an optical from choosing vendors, buying, pricing, failing with frame lines, and more. Perry's funny vacuum sucking video: https://www.youtube.com/watch?v=-Ezmzlm5q-Y&feature=youtu.be Read more about managing inventory: https://eyerockit.com/frame-inventory-assessment/ Connect With Us On Social Media! Facebook Instagram YouTube Join our Facebook Group Text our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us a...2020-03-2419 min
EyetrepreneurHow To Lower Your Costs of GoodsThere's only 2 ways to make money. You either lower your costs of goods, or you sell more crap. If you can do both, you are winning big time! Don't ever think you have the best price on a product or service for your office. There's always new companies out there who will make your life easier. Just because you have been doing business with someone forever doesn't mean they have your best interest. Now pick up the phone and go lower your costs! If you want more ideas, many of them can be found here: https://eyerockit.com/lower-costs-of-goods-services/ Th...2020-03-1608 min
EyetrepreneurHow To Crush Eyewear SalesLearn how to make more eyewear sales in your practice or optical. Perry will give you a bunch of ideas without lowering your prices. You can't grow a practice if you are not ALWAYS focusing on sales. We all want more money for ourselves and staff members, so go chase it. If you want more ideas, many of them can be found here: https://eyerockit.com/crush-eyewear-sales/ Thanks to our FREE advertiser Dry Eye University for supporting optometry Connect With Us On Social Media! Facebook Instagram YouTube Join our Facebook Group Te...2020-03-1013 min
EyetrepreneurA Special Message From PerryI'm going to break down my story of how I went from selling lemonade on the driveway in 100 degrees Kansas heat to becoming an ambitious industry consultant to drive private practice profits This week marks the launch of my optometry and optical consulting agency called Eye Rock It. I dedicate this podcast to everyone who has made some impact in showing me the eyecare ropes since I started in 2012. I'm going to share my short suburban life story so you get a feel for who I am. Then, I'm going to talk about why eyecare is not in a stat...2020-03-0723 min
EyetrepreneurFormula For Bringing On An OD AssociateOn the podcast today we will be touching on topics that are popular at practice management meetings. How to find, compensate and keep an associate. The differences between a buying group and alliance group. What to do with private equity. All that and more in this episode of Eyetrepreneur.
2020-03-051h 06
EyetrepreneurWhy To Sell Rimless Eyewear--Who spends money on glasses? People over 50. --What do these people want? Comfort --How do you give comfort? Lightweight glassess --It doesn't matter if you like them, your patients will. --Rimless wearers are 10x more loyal than traditional full-rim buyers. Email perry@eyetrepreneur.com your podcast guest recommendations. Connect With Us On Social Media! Facebook Instagram YouTube Join our Facebook Group Text our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.
2020-03-0106 min
EyetrepreneurExam Room Money Opportunity The easiest way to increase your income in your practice is by asking each patient in the exam room at the end of the visit if they have other family members that need to be seen. . It's likely a mother will bring their kids in for eye exams; however, parents sometimes neglect their own healthcare needs. So, make sure to ask the mother if they have had an eye exam recently. Then, proceed to book the eye exam right away before leaving the exam room. . You will be surprised how easy it is to keep your schedule full if...2020-02-2808 min
EyetrepreneurHow To Declutter Your OpticalCardboard tints with pictures, lame acrylic brand plaques, junky lens brochures laying around? Stop this nonsense in your optical and learn how to throw away the junk. Learn from the best retailers in the world (Apple, Microsoft, etc.) that simplicity is what consumers want. Frame and lens vendors do the bare minimum to provide practices and opticals with meaningful POP to share the brand story. You need to learn how to create your own brand materials to display in the office to share YOUR brand story and not someone else's. Put in the effort to develop a local brand and...2020-02-1717 min
EyetrepreneurCreate Your Own PAL Lens Brand | Save Money!As an optician or eye doctor, you should be establishing your brand in your local community. Instead of promoting a lens brand, make your optical about YOUR brand. People grow emotional connections with small businesses because they provide high levels of customer service and great in-office experiences. Why would you talk to patients about lens brands and names when they can just go down the street to the next optical and shop on price alone? Patients don't care what the name of their lens is. They just want to sell really well. Stop confusing patients with detailed lens education, and...2020-02-1106 min
EyetrepreneurPatients Just Want WHITE EyesYou can have the fanciest exam, the best equipment, best doctors, beautiful office, coffee bar, treats, and the whole razzle-dazzle. But, what patients really want is WHITE EYES. We all want the feeling of beauty and youth. Patients love it when at the end of an exam you show them the simple affordable way to give them porcelain white eyes with LUMIFY Redness Reliever Eye Drops. Join our Facebook group for more intimate optometry tips: https://www.facebook.com/groups/2019102771713229/ Need help in your practice? Text our 24/7 FREE eyecare hotline at 913-660-2855. We give ideas for you on busin...2020-02-0802 min
EyetrepreneurGarrett Leight: A Family Optical StoryAre you interested in learning how an independent frame company is built? You have heard of the frame company Oliver Peoples. This family optical story is told by Garrett Leight. He gives us an optical market perspective from the past and current. Building an indie eyewear brand doesn't just take money, it takes grit. Garrett tells us how his family created one of the most famous eyewear brands. He then goes on to tell the story of how he created an iconic California eyewear brand at the age of 25. In This Episode: [3:01] At w...2020-02-0755 min
EyetrepreneurSell Contacts Online | E-Commerce Tools For Your PracticeAre you a young practitioner and interested in selling contacts online? Is there money in selling contacts online and what are the benefits? All that and more is answered on this episode of Eyetrepreneur.
2020-02-011h 04
EyetrepreneurPrevent Bad Outside Rx's + Stop RemakesOutside Rx's can suck sometimes. They are frequently WRONG and then you look like a stupid optician or doctor because you go the prescription wrong. Some places don't even accept outside scripts for the fear of having 2-3 remakes and getting in the hole. Facts are facts though...why would you turn away a patient who wants to spend money at your establishment? There are ways to verify an Rx is accurate before you make them. We simply autorefract every patient who walks in with a script and make sure the numbers are similar. Join our Facebook group for mor...2020-01-2903 min
EyetrepreneurDismissing Problem PatientsWe all have those PROBLEM patients. They nag, they complain, they ain't got no money, they can't see even when the Rx is right. The thing is, we should OWN these problems. Patients get shuffled from provider to provider searching for the magic solution. We can't always hit a home run, but at least running the bases with them is what they need. Join our private Facebook group for intimate business talks: https://www.facebook.com/groups/2019102771713229 Need help in your practice? Text our 24/7 FREE eyecare hotline at 913-660-2855. We give ideas for you on business, medical, marketing and pur...2020-01-2804 min
EyetrepreneurIntegrating Optometry into Health SystemAre you an optometrist that doesn't quite know how you fit into the overall health system? How do you get them to come to you, how do you get other practices to refer patients to you, and how do you find your place in the eyecare system? All that and more is answered on this episode of Eyetrepreneur. In This Episode: [3:00] Jim's journey into developing coherent eyecare. [4:44] Clinically integrated eyecare network. [10:47] The medical side of eyewear businesses. [13:29] The lack of communication around optometry and primary care management. [21:57] What practice...2020-01-181h 01
EyetrepreneurHow To Sell "Dog" FramesThere’s always UGLY “DOGS” at the animal shelter that people still love and adopt. But, people don’t adopt ugly frames. So, instead of returning the “dog frames,” how do you sell them in your optical? Returns are messy, ewww. You need to learn clever ways to CLEAR THEM OUT and make room for better sellers. Just face the facts, NOT ALL frames will sell. You need to be prepared for this and proactively use this as a way to give patients great eyewear at a great value. Connect With Us On Social Media! Facebook Instagram Yo...2020-01-1106 min
EyetrepreneurVersant Health (Davis + Superior Vision)Eyecare and optical is a growing industry, so how does Versant Health fit into it? This episode covers many different aspects of Versant Health (Davis Vision) as it fits into the eyecare market and as it relates to you. In This Episode: [5:44] How Scott got involved in healthcare and Versant Health. [6:40] The background of Versant Health- Davis Vision. [8:14] How does Versant Health stand out among the big manage care players? [12:12] The state of the eyecare profession right now- can you still have a great career? [15:44] How Versant Health is...2020-01-0753 min
EyetrepreneurBasics of High Blood PressureThis episode's guest is Dr. Stuart Brill (Perry's brother), resident neurology physician currently living in Detroit. Here's what we cover: -What is high blood pressure? -How do you measure it with a cuff? -What does the measurement indicate? -What negative effects will happen? -How do you prevent it? -How to live a happy long life Connect With Us On Social Media! Facebook Instagram YouTube Join our Facebook Group Text our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.
2019-12-3017 min
EyetrepreneurBasics of DiabetesDr. Stuart Brill (Perry's brother), a resident neurologist in Detroit, shares why diabetes is nothing to mess with and leads to a painful life. Here's what's covered: - What is diabetes? -How is it caused? -How is the body affected? -What are the treatment options? -How to prevent? -How to stay healthy? We have a 24/7 eyecare hotline, text us at 913-660-2855 your questions, comments, or just to say hello. We like talking business especially! Connect With Us On Social Media! Facebook Instagram YouTube Join our Facebook Group Text our 24/7 Eyet...2019-12-2621 min
EyetrepreneurOptometry: Your Hobby or Profession?Optometry is a cushy career. let's face it. We don't have to deal with blood, the patients that visit us are usually well and not sick, we have normal office schedules, we get to sell retail goods to make us more money, and we get to put smiles on peoples faces when they see better. Some doctors like to spin the dials and go home, while others enjoy the chase of always keeping up on technology trends and catering towards their patients (even when age starts catching up with you). For myself, Dr. Brilll, I'm addicted to optometry. It's a drug. I...2019-12-1702 min
EyetrepreneurMarket Perspective | Former VSP Global CEO Jim McGrann & Current CEO of Healthy Eyes AdvantageAre you worried that there aren't enough pieces of the pie for you? Jim McGrann of Healthy Eyes Advantage takes a deep dive into optometry from the business side. Should you adopt telemedicine? Should you expand into ecommerce? All that and more is on this episode of Eyetrepreneur. Enjoy! In This Episode: [3:20] How did Jim get into eyecare? [11:19] Can the pie get bigger? [17:36] Be a part of the brand story as an optometrist. [25:30] The story of Healthy Eyes Advantage. [35:08] How to provide more value to ECP's. [39:20] The...2019-11-261h 06
EyetrepreneurOculoplastics and Aesthetic Medicine | Michael Chappell, MDDr. Michael Chappell goes into fantastic detail in this episode of Eyetrepreneur in all of the different areas of his expertise being an ophthalmologist and oculoplastic surgeon. Enjoy! In This Episode: [3:35] How did Dr. Chappell get into ophthalmology and oculoplastic surgery? [10:06] What does Dr. Chappell do when he comes across a botched plastic surgery? [11:56] What are the entry points for patients to Dr. Chappell's practice, and what are the different approached Dr. Chappell uses? [34:26] What can people do to decrease a baggy eye look? [39:26] Dr. Chappell's experience with dry...2019-11-051h 22
EyetrepreneurOptical Sales Training Wheels | Kayla Ashlee and Dr. Rook TorresWhat really is sales? Where do you start with a new employee who doesn't know anything about optical? Learn about that and so much more with Kayla Ashlee and Dr. Rook Torres of Spexy on this week's episode of Eyetrepreneur! In This Episode: [4:55] Why is Kayla qualified to be giving optical training? [6:35] What is sales, really? [9:45] How are new opticians trained? [11:22] Where do you start? [15:02] How to help new hires be more outgoing? [21:00] What is the necessity of video? [24:44] How is Kayla able to get...2019-10-301h 09
EyetrepreneurNew and Changing Business Models | Dr. Jeffery Sonsino and Andy BarrowOnline contacts, direct to consumer business, internet refractions, managed care vision buying into retail. What the heck is going on? Dr. Jeffrey Sonsino and And Barrow of a new startup called Eyeris are making a safe place for optometrists to practice. Get ahead of the game now! In This Episode: [3:40] The backgrounds of both Dr. Jeffery Sonsino and Andy Barrow [16:42] How is their approach to eyecare changing? [20:50] State and national organizations and how they work with optometrists. [26:28] Bad players tactics. [29:56] Where are the industry supporters for general e...2019-10-221h 10
EyetrepreneurMoney, Sales, Profits. Yeah baby!We're doctors, opticians, and industry professionals. While we do good deeds, we also deserve to make a living and profits. Here are 5 financial tips: Don't match prices Always charge for nosepads Sell solutions and accessories, your patients want convenience How to handle giving optician raises The biggest opportunity in the exam room Thinking is easy. Executing is hard. Hit is up on our texting platform. We want to hear from you about ideas you have, advice you want to give or just to say hello. Our number is 913-660-2855. www.eyetrepreneur.com
2019-10-2018 min
EyetrepreneurRandom Eyecare Tips + Thoughts6 practice tips and topics to ponder about. The public is confused about eyecare Is optometry your hobby or profession? Music matters in your office. It sets the vibe Should family work in your practice? Optometry's dirty little secret. ODs don't refer to ODs Phone etiquette is super important for first impressions Make sure to text us your thoughts on our new texting platform. Hit us up at 913-660-2855 to communicate with Perry and Dr. Brill. Ask us questions, just say hello, or get advice. Watch our educational videos at https://eyetrepreneur.com/our-videos/
2019-10-1517 min
EyetrepreneurHoya Q&A Facebook Live | Mike Hanbridge + Bob AlexanderQ&A session with the marketing and educational director of Hoya. It's important ECPs learn more about a lens company than what they find in marketing brochures and advertisements in magazines. Hoya has been making lenses since 1941 and has contributed many innovations to the lens market. In This Episode: What differentiates Hoya from other big optical vendors How to increase lens sales Current thoughts about lens market being saturated Is Hoya a partner or competitor to ECPs? New innovations Technical talk about progressive and anti-reflective Questions from audience answered About The Guests: Bob Alexander, LDO, ABOM / NCLE-AC :2019-10-031h 11
EyetrepreneurBlack Female Eyewear Creators + DJs | Coco & BreezyCoco and Breezy share their incredible story of hand-making eyewear pieces in their NYC apartment with studs and stones on safety glasses selling them to celebrities like Lady Gaga, Rihanna, and more. They eventually went ALL-IN by creating an electric eyewear brand from scratch not knowing a single thing about eyewear design, production, or manufacturing. In This Episode: [4:52] Their evolution growing up and what they are doing today. [12:16] How they got by moving to NYC. [15:52] The next steps after people started wearing their glasses. [20:28] The impact of expanding their team. ...2019-10-0157 min
EyetrepreneurOutside Patient Perspective of Eyecare | Joey HornIn this episode of Eyetrepreneur, Joey Horn provides a unique and interesting outside perspective to the world of optical: but not only optical, medical and business as well. Enjoy! In This Episode: [2:40] How did Joey get started in the eyecare space? [9:30] What changes Joey's vision? [12:18] Joey's professional role and the launch of a product. [17:40] The dry eye experiences Joey has had. [25:10] What was Joey's research like when it came to finding the best doctor for her. [31:10] Joey's top three surprises at joining the eyecare industry.
2019-09-2458 min
EyetrepreneurThe Specialties and Psychologies of Optometry with Dr. Richard MaharajIn this episode of Eyetrepreneur, Dr. Richard Maharaj discusses the different specialties surrounding optometry, the psychology surrounding optometry from both the doctor and patient perspective, and so much more. Enjoy! In This Episode: [3:09] Dr. Maharaj's journey into eyecare and where he is today. [9:40] Why are specialties in optometry emerging right now? [16:48] The experience of seeing an eye doctor. [19:50] Should you get rid of retail? [22:20] How hard should you look into the wallets of your patients? [37:48] How Canada helps those patients who can't work and afford care. 2019-09-171h 01
EyetrepreneurEpisode 28: All Things Retina | Ivan Batlle, MDWhat you can learn from a top retinal specialist who also raises goats. Find out if bowtie guys are really smarter. Controversies in retina referrals. What you need to know with Dr. Ivan Batlle. [2:25] Dr. Batlle's journey into ophthalmology. [6:15] The ForeSeeHome program. [8:00] Longer-term injections versus regular injections. [10:00] How much does the medicine cost, and what is the injection process? [15:50] All about the disease and what can be done. [19:30] The psychological aspects of the disease you can talk with the patients about. [24:15] What testing i...2019-09-0357 min
EyetrepreneurEpisode 27: Life Of Lens Lab Owner With Janet Benjamin of Laramy-K Optical LabIn this episode of Eyetrepreneur, Janet Benjamin of Laramy-K Optical Labs takes a deep dive into private/independent labs versus big name companies, and how those differences can affect you. Enjoy! In This Episode: [3:20] How did Janet get into optical, and owning her own lab? [11:30] What is Laramy-K optical? [14:21] What is uncut, and why is that Janet's specialty? [19:08] When would you want to have an uncut? [21:16] How should an ECP choose a lab to work with? [28:58] What happens when a lab's service goes from good to bad?2019-08-271h 13
EyetrepreneurEpisode 26: Integrating EHR, Recall, Reminders, and Telephone in One Tidy Package Equals Working SmarterIn this episode of Eyetrepreneur, two guests from WEAVE discuss integrating EHR, recall, reminders, telephone and other smart business practices into your practice and what benefits that can give you. Enjoy! In This Episode: [4:34] What is WEAVE? [9:06] What can you do to keep your books full? [11:20] How to ask patients for other family members to come in. [17:31] How does it work weaving all aspects of outreach into one? [19:24] Why patients don’t check their voicemail and call back, and how to handle it. [26:28] How to prevent the op...2019-08-2051 min
EyetrepreneurEpisode 25: Real Dry Eye Patient Confessions With Anu ChiarelliIn this episode of Eyetrepreneur, Anu Chiarelli shares her experiences as a dry eye patient. Enjoy!
2019-08-1359 min
EyetrepreneurEpisode 24: State Optical and Europa's Frame Pioneer, Scott ShapiroIn this episode of Eyetrepreneur, Scott Shapiro shares how he was able to find success in state optical and Europa Eyewear. Enjoy! In This Episode: [3:31] The family roots of optical. [8:00] What did Scott do before eyecare? [10:22] What Europa is, what they do, and how they differentiate themselves in the market. [15:26] The hardest thing to do within the industry, and how it is necessary for success. [18:26] How to motivate a sales force to do a good job. [21:06] Are eyewear events really just a big recruiting ground? [21:56...2019-08-061h 09
EyetrepreneurEpisode 23: Spectacle Lens Business Revealed With Daniel Crespo, CEO of Indizen Optical TechnologiesIn this episode of Eyetrepreneur, Daniel Crespo takes a deep dive into frames and eyewear technology; with a background as a physicist he brings a unique perspective to eyewear. Enjoy!
2019-07-301h 11
EyetrepreneurEpisode 22: How To Fit Frames with Alexandra PengIn this episode of Eyetrepreneur, Alexandra Peng takes a deep dive into the fitting of eyewear and all of the challenges associated with it. Enjoy! In This Episode: [5:55] How Alexandra first got into eyewear. [08:10] The fitting of eyewear. [19:35] Helping people with self frame selection. [26:50] Alleviating fitness challenges. [33:00] The next type of challenging fit. [53:15] Establishing your presence as an optician. About Alexandra Peng: Alexandra Peng Charton is a veteran of the industry, spending more than 20 years designing and producing eyewear for global brands. However, despite helping c...2019-07-2357 min
EyetrepreneurEpisode 21: Owning 3 Pearle Visions to Private Practice with Dr. David GrosswaldIn this episode of Eyetrepreneur, Dr. David Grosswald shares his optemetric journey through growing a practice, selling a practice with private equity, using the latest technologies to help patients, and so much more. Enjoy! In This Episode: [3:24] Dr. Grosswald's optemetric journey. [7:24] The evolution of Dr. Grosswald's practice. [11:51] The three best places to grow in your practice. [13:21] Why Dr. Grosswald decided to de-franchise. [16:58] The private equity world. [23:51] Selling your practice. [31:37] Addressing the concerns surrounding selling your practice. [35:30] The reality of total eyecare partners. 2019-07-161h 06
EyetrepreneurEpisode 20: Creating an Eyewear Brand from Scratch with Shaun PatersonIn this episode of Eyetrepreneur, Shaun Paterson shares his journey to creating his own eyewear brand with only a business background.
2019-07-091h 09
EyetrepreneurEpisode 19: Current State of Healthcare with Anesthesiologist Eric Larson, MDIn this episode of Eyetrepreneur, Dr. Eric Larson dives into the current state of the healthcare system, including the direct primary care model, business models of hospitals, and so much more. In This Episode: [5:42] The Paradox Podcast [7:06] The advantage of the direct primary care model. [12:20] How to help people realize that they can pay with cash instead of always through insurance. [15:10] Seeking care despite a high deductible plan. [16:45] The business model of hospitals and what's going on in health care consolidation. [22:20] What happens when a patient needs mo...2019-07-021h 08
EyetrepreneurEpisode 18: Dry Eye Master With Laura Periman, MDIn this episode of Eyetrepreneur, Laura Periman, MD shares her journey into the wonderful world of dry eye, helping patients with dry eye when they might not realize they need help, the why of dry eye, and so much more.
2019-06-251h 14
EyetrepreneurEpisode 17: 41 Years Frame Repping With Bruce SpornIn This Episode: [9:30] The consultant to the eyeware industry. [11:25] How glasses became fashionable. [14:10] The mentors that really fired up Bruce on his journey. [17:00] Opticians are really self employed, right? [20:45] Why Bruce carries independent eyewear. [24:00] How opticians can differentiate themselves in their business. [35:40] How opticians can have the mindset that they're more than just an hourly employee. [47:40] How can you beat out the market competition? [1:03:40] What we can utilize to make our lives easier and more fulfilling. About Bruce Sporn: Bruce...2019-06-181h 08
EyetrepreneurEpisode 16: Managing Insurance Payments and Compliance in Optometry with Jerry GodwinIn This Episode: [6:20] How Jerry got into eyecare. [7:25] What OMS is. [9:18] What happens when someone calls looking for an assessment. [12:00] Revenue cycle management: how it works and how it can be improved. [13:44] Why someone might want to outsource medical billing as opposed to having someone in office. [20:02] Is there an easy way to access insurance information? [25:10] How you can find savings by outsourcing. [28:10] Ways you can scale today. [36:55] What practices are doing today to manage debt collections. [41:34] What's involved in...2019-06-111h 11
EyetrepreneurEpisode 15: Virtual Try-On Eyewear and E-Commerce Opportunities with Kevin HundertGet a behind the scenes look into the creation of eyewear in factories, along with consumers' reactions to purchasing frames online, the omni-channel approach Ditto is developing, and so much more. In This Episode: [2:55] The Hundert family tradition of eyewear. [7:08] Key pearls from working in an eyewear factory in China. [10:40] Kevin's life after the factory. [12:54] How customers responded to buying frames online. [16:38] The omni-channel approach Ditto is developing. [19:40] The next generation of virtual try on. [21:58] The procedures and purpose of Ditto. [27:00] What Ditto...2019-06-0456 min
EyetrepreneurEpisode 10: Myopia Control With Dr. Cary Herzberg Learn everything you need to know about myopia management in your practice and developing a big-time Orthokeratology practice. In This Episode: [4:05] Dr. Herzberg's Background In Optometry [10:50] The Countries That Have Fellows In The AAOMC [12:10] How To Go From A Sleepy Practice To The World Stage [17:05] Why Myopia Control Is Important [19:30] What Mentality You Should Have To Start Myopia Control In Your Practice [23:00] Ramping Up The Business Model Of Ortho-K 2019-04-301h 05