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The Local Marketing Trends PodcastFrom Print Decline to AI Partnerships: Gannett CEO Sees a Different FutureThe episode features a candid conversation with the key executive of Gannett, owner of the nation’s biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with AI platforms might yield a large source of new revenue, and why he continues to see local journalism as the company's biggest competitive advantage. Stay in the loop with all things Borrell when you join our Research
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2025-09-0828 min
The Local Marketing Trends PodcastEpisode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 YearsStories about Gannett selling or shuttering newspapers and laying off hundreds of staffers have dominated the headlines. So how can the nation's largest newspaper company survive the next decade? This episode poses that question to CEO Mike Reed, who offers his vision for what Gannett will look like in 2032. Stay in the loop with all things Borrell when you join our Research
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2022-09-1224 min
The Local Marketing Trends PodcastEpisode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence MarketingSocial Media -- especially TikTok -- can be a hotbed of, well.... questionable behavior. So, Corey & Gordon were surprised to find a faith-based local radio broadcaster cultivating a crop of popular young influencers on Instagram, YouTube, and TikTok. Episode 68 features an interview with Mike Reed, the Salem Media executive who heads up that growing network and whose daughter, Michelle, has a YouTube channel boasting 37 million views. Stay in the loop with all things Borrell when you join our Research
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2022-03-2123 min
The Local Marketing Trends PodcastEpisode 54: Newspapers Step Up Their Transformation GameCOVID-19 drove an influx of digital-only newspaper subscriptions -- many from young adults -- and breathed new life into the struggling newspaper industry. Second-quarter financial results showed many bright spots. Could the industry be turning a corner? In this episode Gordon & Corey check the industry's vital signs and talk with Mike Reed, chairman and CEO of the nation's largest newspaper company, Gannett.
Stay in the loop with all things Borrell when you join our Research
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As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments a...
2021-08-2325 min