Shows
Honest Ecommerce234 | Cater to Customers That are as Passionate as You | with Paul VogePaul Voge is the co-founder and CEO of Aura Bora, a national beverage company from San Francisco. Since the company’s founding in 2019, Paul has expanded the brand’s whimsical sparkling waters into more than 8,000 stores including Sprouts, Whole Foods, Target, Publix, and Wegmans. Aura Bora’s best-selling retail varieties include Lavender Cucumber, Ginger Meyer Lemon, and Cactus Rose. Plus, every month Paul and his team formulate and release online-exclusive flavors for sparkling water aficionados like Guava Eucalyptus, Mango Chili, and the infamous Green Bean Casserole. Aura Bora prides itself on being sugar...2023-07-1722 min
Honest Ecommerce167 | Knowing Your Numbers Gives You Confidence to Invest | with Paul OrlandoPaul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro[01:47] Paul’s journey on USC[05:01] Chase’s interest in the educational field[05:37] Tactics change, but strategies don’t[07:47] The importance of lifetime value[10:38] Sponsor: Electric Eye electriceye.io[10:58] Sp...2022-04-0433 min