Shows
Honest Ecommerce347 | Leveraging Existing Markets for Faster Growth | with Bradley SavageBradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide.What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just 18 months. Along the way, Gardencup scaled to nearly 2 million salads shipped a year, fueled by organic Instagram buzz and influencers before a single dollar was spent on ads.Brad’s story blends scrappy bootstrapping with rapid execution. From migrating to Sh...
2025-09-1525 min
Honest EcommerceBonus Episode: Keeping Ecommerce Layouts Simple And Shoppable with Shawn KhemsurovShawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.Shawn’s journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight wi...
2025-08-2823 min
Honest Ecommerce311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn KhemsurovShawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experie...
2025-01-0627 min
Honest Ecommerce272 | Strategic Vision: Planning Your Business Success | with Mussayab EhteshamMussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit.The visionary mind behind DMOOSE, an e-commerce brand that emerged in 2017 with a global mission to empower everyday athletes, Moose has transcended mere numbers. His story serves as a testament to breaking barriers and achieving monumental success through the right mindset and unwavering perseverance. With a background in Mechanical Engineering and...
2024-04-0828 min
Honest Ecommerce248 | Growing Pains, Plan Bs, and Wriggle Room | with Nicole JenneyNicole Jenney, a passionate animal lover, transformed her life and her business by welcoming two rescue guinea pigs into her home. Her genuine affection for these furry companions, combined with her entrepreneurial spirit, has propelled her to incredible success. With over 7 figures in sales and the prestigious title of 'best pet subscription' at the 2022 cube awards, Nicole is eagerly anticipating the exciting opportunities that lie ahead this year!In This Conversation We Discuss: [00:44] Intro[01:44] A business idea during the pandemic[02:29] Launching a novel idea to see where it goes[03:05] Planning things and cre...
2023-10-2324 min
Honest Ecommerce243 | Business Idea and Product Validation in a Festival | with Michael HodgenMichael Hodgen is a visionary entrepreneur and the dynamic CEO of Freedom Rave Wear, a trailblazing company that designs and manufactures cutting-edge, sustainable festival clothing. Under Michael's leadership, Freedom Rave Wear has become a frontrunner in the festival fashion industry, known for its innovative designs, eco-friendly practices, and commitment to the community. Driven by a strong belief in sustainability and manufacturing, Michael has integrated environmentally friendly materials and processes into the company's operations. With his finger on the pulse of the latest Ecommerce trends, Michael has skillfully navigated the ever-evolving online marketplace, ensuring Fre...
2023-09-1831 min
Honest Ecommerce242 | The Sudden Pivot Towards Success | with Annie Slabotsky and Morgan LernerAnnie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a women-owned, vegan, gluten-free, and top allergen-free banana bread company at the forefront of the #1 comfort food trend. Since the company's inception, Annie and Morgan have launched GoNanas into 2,000 retail locations globally, including Whole Foods and Target. They have also earned appearances on QVC, Good Morning America, and in Forbes, and USA Today.In This Conversation We Discuss: [00:00] Intro[00:59] The types of products that GoNanas is selling[01:27] Where the idea of GoNanas came from[02:21] Shelf life of baked loaves vs bread mix[02:47] Was...
2023-09-1120 min
Honest Ecommerce241 | Developing a Wellness Product Like a Tech Product | with Peter ReitanoPeter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.Deeply passionate about all things that enable meaningful connections & better health. In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.In This Conversation We Discuss:[00:00] Intro[01:13] What are Mojo products?[02:04] How Peter got started in the industry[04:21] Next step: Acting on the idea you have[06:40] Mojo’s go-to-market strategy[08:16] Broad targeting vs narrow targeting[09:26] Copy and...
2023-09-0429 min
Honest Ecommerce240 | Bruises, Sweat, and Tears to Create a Product | with Shay SimWith over 20 years launching and operating high growth, high volume beauty and medical aesthetics businesses, Shay oversees a broad purview of business operations for her two businesses, including recruitment, training and education, sales, and employee relations. Currently, she functions as Co-Founder/Co-CEO of Kucumber Skin Lounge, a leading multi location medical spa in the Pacific Northwest, and Co-Founder/Co-CEO of Viktor Michael, a new pre and post injection Recovery Care Collection proven to defy downtime by up to 50%.In This Conversation We Discuss: [00:00] Intro[00:54] What are Viktor Michael products?[01:17] Where the idea for Viktor Mi...
2023-08-2818 min
Honest Ecommerce239 | Creating a Brand to Fund a Bigger Scope | with Ravi KuraniRavi Kurani has dedicated his career to water safety. From his early days as a pool boy for his father's pool and spa business to the founder of Sutro, Ravi has always wondered why everyone can’t have clean water. This feeling solidified when he was in India with First Light Ventures Fund and Village Capital. He holds a BS in Mechanical Engineering from UC Riverside, MBA in International Finance from Middlebury College, and a Certificate from Stanford University in Renewable Energy Systems. He believes that being an entrepreneur is an honor he must...
2023-08-2123 min
Honest Ecommerce238 | Getting The Idea of a Subscriptions from a Podcast | with Meghan FosterT is for Tot was founded by Meghan, a passionate kindergarten teacher, with the goal of making learning enjoyable for children ages 3-6. T is for Tot’s carefully crafted subscription kits provide parents with a stress-free way to support their child's academic growth through fun, play-based activities.Each T is for Tot Kit is designed to nurture a love for learning and ensure that your child is not only prepared for kindergarten but also set up for a lifetime of learning success.Meghan Foster is a mom of 2 boys, taught kindergarten for clo...
2023-08-1413 min
Honest Ecommerce237 | Off-The-Shelf, Custom, or Composable? | with Andrei RebrovAndrei Rebrov has worked in the technology field for more than 15 years. He is the CTO and Co-Founder of Scentbird, a subscription service for perfumes and colognes, and has helped it grow to more than 500,000 active subscribers. At Scentbird, Andrei was responsible for building early versions of the platform, growing a remote engineering team and making sure that the company has technology advantages in every department, from marketing to operations. He is also a startup adviser in various industries, from aerospace to video games. Prior to Scentbird Andrei worked as an agil...
2023-08-0723 min
Honest Ecommerce236 | The Unusual Model of Selling Unusual Skincare Products | with Alex McIntoshAlex McIntosh is the Co-Founder and CEO of Thrive Natural Care, a skincare company that helps regenerate your skin, our planet, and farmer communities.To learn more, visit: http://honestecommerce.coIn This Conversation We Discuss: [00:00] Intro[00:53] What are Thrive Natural Care products?[01:22] Which came first, passion or product?[03:43] Business as an engine to make the world better[04:00] The starting point of Thrive Natural Care[05:10] Figuring out the idea to put your energy in[06:45] The Mini Piloto model[09:19] Getting featured in the New York Times[10:11] Regenerative farming to improve farmers’ lives[10:50] Sponsor: Electric Eye htt...
2023-07-3127 min
Honest Ecommerce234 | Cater to Customers That are as Passionate as You | with Paul VogePaul Voge is the co-founder and CEO of Aura Bora, a national beverage company from San Francisco. Since the company’s founding in 2019, Paul has expanded the brand’s whimsical sparkling waters into more than 8,000 stores including Sprouts, Whole Foods, Target, Publix, and Wegmans. Aura Bora’s best-selling retail varieties include Lavender Cucumber, Ginger Meyer Lemon, and Cactus Rose. Plus, every month Paul and his team formulate and release online-exclusive flavors for sparkling water aficionados like Guava Eucalyptus, Mango Chili, and the infamous Green Bean Casserole. Aura Bora prides itself on being sugar...
2023-07-1722 min
Honest Ecommerce233 | Play Safe Bets But Also Take Risks | with Keith EshelmanKeith Eshelman is the co-founder & CEO of Parks Project. Parks Project, founded in 2014, came from the idea that we can all do more to support America's parklands. In the early days, Keith volunteered at trail days in local national parks—through this, he realized that there was a huge lack of participation from the next generation. To change that, he created collections of apparel and accessories that would further connect consumers with parks to raise awareness of the projects taking place daily around the country and give folks a story to wear that supports outdoor cons...
2023-07-1022 min
Honest Ecommerce232 | Why You Should Patiently Scale Your Business | with Scott CrumrineScott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life with the mission to make gear more efficient, simple, and elegant to meet their ne...
2023-07-0319 min
Honest Ecommerce231 | Launching with a Coach and Knowledge from FB Groups | with Jennifer LeaEntry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers. Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits. Her inspiration came after a divorce and fully remodeling her home with outdated, hard-to-read house numbers and wanting something functional and fun. Entry Envy was awarded Best New Subscription of the Yea...
2023-06-2631 min
Honest Ecommerce230 | Don’t Be Scared of Growing Fast | with David GaylordDavid Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal. After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm. The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United States.In This Conversation We Discuss: [00:00] Intro[00:54] What are Bushbalm’s products?[01:55] Where the idea of Bushbalm come from[03:19] From an idea to an actual product[04:19] Finding product-market fit[05:09] How long...
2023-06-1916 min
Honest Ecommerce227 | The Right Staff with the Right Customers | with Katie BilodeauKatie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable. Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives. Katie's focus is on overall company strategic direction, including oversight of the operational, employee and financial departments ensuring maximum efficiency and a scalable platform for growth. Prior to her time with Ring Concierge, Katie worked in the Human Res...
2023-05-2923 min
Honest Ecommerce225 | Build Your Business Out of Love | with Michael KuechMichael Kuech Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to hero, with a whopping $200 million in revenue and a successful exit in October 2022. But this wasn't an ordinary business venture. This was personal. Michael's cancer diagnosis at age 24 inspired him to consider the power of food as medicine. After his recovery, he started experimenting with superfood mixes to boost his immunity and, with the help of his partner and now...
2023-05-1521 min
Honest Ecommerce224 | A Beta Tester for Shopify and an Early Adopter of Instagram | with Corey HackettCorey Hackett started working in retail at 14. He started guerrilla marketing for Top of the World at 19.He went back to school for marketing and advertising at 21 to try and figure out exactly what he was doing.After school, he worked at traditional marketing agencies for 10 years while helping Top of the World advance their brand on the side.He took over ownership of Top of the World in 2011.In This Conversation We Discuss: [00:00] Intro[00:59] What products does TotW offer[01:43] Having been around for quite some time[03:02] Corey’s retail bac...
2023-05-0829 min
Honest Ecommerce223 | The Marketing and Logistics of Product Drops | with Yong-Soo ChungYong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands. He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms. He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer. Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder. In This Conversation We Discuss: [00:00] Intro[00:51] Talking about Spotted Humphrey[02:20] What Yong-Soo is up to these...
2023-05-0127 min
Honest Ecommerce221 | Using Both Organic and Paid Tiktok to Scale Fast | with Rayan MroueMroue is a self-taught marketer that learned through trial and error. He learned the ins and outs of customer service, email marketing, product marketing, content creation, video editing, advertising, data analytics, web design, and shipping and logistics. After a few failed business attempts, Mroue launched his first successful ecommerce business in September of 2020, generating $150,000+ in sales in a little over a year.In April of 2022, Mroue started a new brand—Cloudsharks. In less than a year they've gone from zero to multi-seven figures in revenue and continue to grow month over month.In Thi...
2023-04-1724 min
Honest Ecommerce220 | Focusing on Community and Niche Markets | with Tiffany JoachimTiffany Joachim is the Owner and Co-Founder of Celeste Sol Jewelry. She began her career as a Buyer, working in Dallas and New York City for big box retailers such as, Neiman Marcus, Macy’s, and Ross Stores for 10 years. When needing to relocate to Miami for her husband’s work, she decided to take the opportunity to use her knowledge as a merchant to revive and rebrand a 60+ year old family owned jewelry store located in Puerto Rico. Launched in 2019, Celeste Sol is a fashion jewelry brand that strives to connect community, culture...
2023-04-1019 min
Honest Ecommerce219 | A Product Feature That Became a Flywheel | with Justin SeidenfeldJustin is a seasoned entrepreneur that's launched multiple consumer product ventures over the past decade. As the founder & CEO of Doris Dev, the award winning global product development firm, Justin has worked on the development of category defining products in beauty, housewares, connected hardware and everything in between. Justin is the co-founder & co-CEO of Canopy, the innovative beauty products company that introduced the game changing humidifier and waterless aroma diffuser. Justin also co-founded Factored Quality, a quality control technology platform being used by consumer product brands around the globe. Justin is a pr...
2023-04-0329 min
Honest Ecommerce218 | Empowering People Through Economies of Scale | with Umaimah MendhroUmaimah Mendhro is the Founder of VIDA, a global platform offering unique, sustainable, and beautifully design-driven products that aim to positively impact people's lives and overall well-being. Umaimah grew up in rural Pakistan and Saudi Arabia - with no access to formal education most of her life - but a deep passion for design and art and a drive to make a difference in the world. She paved her way to Cornell University and later Harvard Business School, and built a career in technology, working with a highly select portfolio of game-changing tech companies and ma...
2023-03-2724 min
Honest Ecommerce217 | Unprepared But Still Moving Forward | with Amanat AnandAmanat Anand grew up in New Delhi, India and met her co-founder while pursuing her undergraduate degrees in Industrial Design at the Parsons School of Design in New York. After graduating, they entered the concept of SoaPen to the UNICEF Wearables for Good Challenge. SoaPen teaches kid's personal hygiene habits through their fun and innovative products. She has been featured on Shark Tank and is a listmaker on the Forbes 30 under 30 list.In This Conversation We Discuss: [00:00] Intro[01:03] Where the idea of SoaPen came from[02:26] Explaining how SoaPen works[03:32] What’s next...
2023-03-2017 min
Honest Ecommerce216 | Does an Agency Background Guarantee Ecom Success? | with Lynn PowerLynn Power spent much of her 30 year career running and transforming agency brands. Lynn has expertise in transforming organizations from top to bottom – including capabilities, organizational structure, talent and culture. She recently left the big agency world to launch two brands: MASAMI, a premium clean hair care brand which launched in February 2020 and Isle de Nature, bee-powered home fragrance which launched in September 2020. Prior to her entrepreneurial move, Lynn was CEO of J. Walter Thompson NY, responsible for the flagship office of WPP’s $1.5B iconic agency (the oldest advertising agency in the world...
2023-03-1325 min
Honest Ecommerce215 | The Importance of Human Connection | with Alvania LopezAlvania A. Lopez, Founder / CEO Alvania always had a love (and talent) for arts and crafts, creating greeting cards and candy jewelry, through childhood. She delighted in the joys of gift-giving, and still does! Celebrating diversity and building strong relationships is her personal mantra. Alvania’s mission is to make the art of gifting, convenient, exclusive, and almost effortless.In This Conversation We Discuss: [00:00] Intro[00:56] What are Peachbox Co’s products?[01:29] Where the idea of Peachbox Co came from[02:19] Validating if an idea is worth taking the time[03:47] Getting the first batch of cust...
2023-03-0614 min
Honest Ecommerce214 | Cooking With No New Ingredients | with Tim Swindle and Scott BrownTim Swindle is an entrepreneur and investor, helping build and exit multiple companies. As an early investor and employee at PointDrive, a Chicago-based sales software company, he had roles leading sales, marketing, and operations before the company was acquired in 2016 by LinkedIn. During this time, Tim created Utter Nonsense, an entertaining card game that was quickly carried by several retailers and ultimately within all 1,800 Target stores. Utter Nonsense was acquired in 2017 by private equity backed PlayMonster. In 2018 Tim co- founded Playtacular, a boutique publishing company that designs and creates innovative toys and games.
2023-02-2733 min
Honest Ecommerce213 | Omnichannel Application in the Real World | with Jennifer RossAfter working in finance at Goldman Sachs and sharpening her operational skills at consumer technology start-up FanVision, Jennifer Ross co-founded Swoon, where she oversees product development, operations, and finance. A longtime advocate for the advancement of diabetes research and a supporter of the Juvenile Diabetes Research Foundation (JDRF), in high school, she founded and organized Rock the Cure, a concert to benefit JDRF, which raised over $200,000. Swoon, a zero sugar take on nostalgic beverages like lemonade and iced tea, is her latest way to make an impact. Swoon is now sold nationally and is on tr...
2023-02-2017 min
Honest Ecommerce212 | Organic Growth for an Organic Product | with Lindsey WilsonThe foundation of OWL Venice is founder, Lindsey Erin’s, personal journey to health. When her mother was diagnosed with breast cancer in 2010, Lindsey committed to living a healthier lifestyle. It was this event that began her research on wellness, nutrition, and intuitive eating, and would eventually lead to the creation of OWL Venice.Initially, Lindsey began experimenting with an organic, plant-based diet that limited meat and processed foods, and found that she was still experiencing constant allergy symptoms, digestive issues, and acne. In an attempt to resolve these issues, Lindsey began a diet...
2023-02-1317 min
Honest Ecommerce211 | Manifest Your Goals By Writing Them | with Anthony CiavirellaAlong with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear. From underwear, socks, t-shirts and soap their mission is to provide men with quality essentials men need, without the BS they don't.Anthony Ciavirella is the co-founder at Manmade, the most comfortable boxer brief ever.In This Conversation We Discuss: [00:00] Intro[01:08] Why Anthony decide to create a boxers company[02:37] How the co-founders decided on a business idea[06:03] From idea to a product in 10 months[09:37] Manmade’s go-to-market strategy[12:33] Sponsor: Electric Eye electriceye.io/con...
2023-02-0625 min
Honest Ecommerce210 | Tension is Needed Between Co-Founders | with Alex Levine and Trevor RussoXebec is a laptop accessories brand for the mobile workplace, focused on empowering people to let their life dictate their work as opposed to the other way around. After developing the Xebec Tri-Screen, the original triple-screen laptop attachment, the brand launched the Xebec Airstand along with the Xebec Keyboard and Mouse. Paired with the newly refined Tri-Screen 2, these products allow anyone to take their office with them and increase their productivity on the go. Alex Levine (CEO) & Trevor Russo (COO) founded Xebec with aspirations to change the way we think about the modern wor...
2023-01-3025 min
Honest Ecommerce209 | How a Business to Business to Consumer Strategy Works | with Josh RomeJosh Rome is the Founder and CEO of Runway Health, the first direct-to-consumer telehealth company building a brand around travel health. With a career spanning technology, pharma and travel, Josh is uniquely positioned to build a transformative company at the intersection of these industries. Josh started his career at Adobe, helping publishers digitize their traditional print publication workflows through the launch of Adobe’s Digital Publishing Suite. He then joined Patagonia Pharmaceuticals, a start-up specialty pharmaceutical company developing innovative prescription therapies for rare dermatologic diseases. Josh led business development efforts to secure...
2023-01-2321 min
Honest Ecommerce208 | Collaboration and Education to Find D2C Stability | with Rahul KhatriRahul Khatri is the CXO and Co-Founder of Stoggles where he leads brand growth and the end-to-end management of all their social marketing efforts as well as managing their in-house Customer Happiness team. Together with his co-founder Max Greenberg, the pair are building Stoggles into a globally recognized and trusted brand that offers a product unlike any other in the marketplace today. Prior to Stoggles, Rahul was Creative Director and Partner at ROAV Inc., a DTC sunglasses company.In This Conversation We Discuss: [00:00] Intro[01:05] What are Stoggle’s products[02:26] Why Rahul started on Ey...
2023-01-1626 min
Honest Ecommerce207 | From an Agency to a “Cereal” Entrepreneur | with Margaret WishingradMargaret Wishingrad is the Co-Founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency based in New York. While at the agency, Margaret worked with Fortune 100 to seed-round startup businesses. She and her Husband and Co-Founder welcomed their first son, Ellis, in 2017 inspiring Three Wishes' genesis. While feeding Ellis, Margaret realized the white space in the market for a cereal she wanted to feed him nutritionally, but also enjoyed eating herself. Margaret has grown Three Wishes from conce...
2023-01-0926 min
Honest Ecommerce205 | Why Sometimes It Can Take Years to Go Full Time Ecom | with Kosmo KhosraviBBQ brings people together no matter the weather. Kosmos Q started as a passion project to encourage people to spend more time with friends & family.Kosmos Q sold their first product, The Original Beef Brisket Injection, out of a linen cabinet. Today, they ship over 30 different products to grill masters and fans around the world. Kosmos Q has nearly doubled in size over the last year after our products brought home the 2015 World Steak Championship and the 2015 World BBQ Championship.In This Conversation We Discuss: [00:00] Intro[01:15] Kosmo’s Q products[01:49] Where the idea...
2022-12-2634 min
Honest Ecommerce204 | MBA vs Lessons From Building a Brand | with Brenton HutchinsonBrenton spent his childhood growing up outside Philadelphia in Southern New Jersey. After graduating High School he attended Saint Joseph's University in Philadelphia where he received an undergraduate '06 and graduate '12 degree in Business. Upon graduating Brenton started a career in Commercial Real Estate. He is currently employed as the President of a firm based out of New York City. He is married to his wife, Meghan and they have 4 children together, Grace (8), Morgan (7), Juliet (4) and Brenton II (2). A born and bred Jersey Boy, Brenton lives just 5 miles from the beac...
2022-12-1925 min
Honest Ecommerce203 | Playbooks Don’t Work For Everyone | with Jennie YoonJennie is the Founder & CEO of Kinn, a Los Angeles based jewelry company offering modern heirlooms meant to last a lifetime. Kinn offers a range of fine jewelry all made with 100% solid and recycled gold. All materials are sourced locally in Los Angeles. Previously employee #1 at Casetify, Jennie dived into the jewelry industry after her family's home was robbed and all heirlooms stolen. In seeking to replace some of her parents' precious heirlooms, she learned the jewelry industry was one that lacked transparency and had deep markups. Through Kinn, she sought a tr...
2022-12-1228 min
Honest Ecommerce201 | Aim to Break Even on Ads Before Aiming To Scale | with Jimmy MacDonaldJimmy MacDonald is the Co-Founder of Authenticity50, which he launched with his wife Stephanie MacDonald. Prior to Authenticity50 he worked in the Hedge Fund industry in Los Angeles, San Francisco, Hong Kong and Tokyo, Japan. When he, rarely, has free time he loves to cave dive and train Brazilian Jiu Jitsu.In This Conversation We Discuss:[00:00] Intro[01:08] The products that Authenticity 50 offers[01:59] Where the idea of Authenticity 50 came from[05:01] Transitioning from Kickstarter to D2C[07:20] Mistakes Jimmy wants you to avoid[09:19] The 100,000 Masks Project[12:11] Domestic supply chain issues[13:03] Sponsor: Electric Eye electriceye.io...
2022-11-2830 min
Honest Ecommerce200 | How to Enter a Saturated Market | with Gillian SnyderPrior to Pureboost, Gillian has 15 years of brand and digital marketing experience in consumer products. She takes a data-informed approach to all things marketing, even those that aren't traditionally thought of as "performance marketing tactics." All while balancing the art of building a meaningful brand.In This Conversation We Discuss: [00:00] Intro[01:19] What Pureboost has to offer[02:16] The genesis of Pureboost[04:16] Visualizing your competitors[04:53] Why Pureboost needed to be unique[05:27] From ideation to having a sample[06:13] How Pureboost managed to produce a sample fast[07:20] Pureboost’s similarities to The Lean Startup[08:23] Launching an Amazo...
2022-11-2126 min
Honest Ecommerce199 | When a Business Turns into a Passion Project | with Anja SkoddaHAPPYBOND’s founder, Anja, is a biotech scientist specializing in cartilage tissue engineering. What does that mean you say? Basically, she’s incredibly smart and, lucky for us, a super dog lover. She used her research in cartilage rebuilding to create the unique formula for HappyAgain that helps rebuild your dog’s collagen and prolong their youth and agility. All our HAPPYBOND products are innovated by Anja and dog experts, offering proven results for HappyDogs around the world.In This Conversation We Discuss: (50 Characters)[00:00] Intro[01:09] Introducing Anja’s fellow guest[01:28] Products th...
2022-11-1418 min
Honest Ecommerce198 | Visualizing Your Success and Your Opportunity | with Mike MayerSince launching in 2020, Mike and his team have built one of the most exciting names in appliances since the 1950s, when window ACs first hit the mass market. The problem? Manufacturers have barely changed a thing in 70+ years. Enter Windmill - the first company to bring "sexy" "convenient" and "air conditioner" together in a sentence - reimagining the next generation of ye olde ACs for today's modern customer with covet-worthy designs, smart (energy-efficient) technology, and an exceptional experience. In just a few short years, Mike has scaled his business by more than 5,000%, raised $14M in ca...
2022-11-0722 min
Honest Ecommerce197 | The Focus on Brand over Strategy | with Danny CharbonnetDanny Charbonnet started All Citizens a few years ago after searching through endless aisles and websites for new boxer briefs.Charbonnet realized that guys really only have 3 options for underwear; bargain big box retailers, expensive designer labels, or new online brands with designer label prices. This led him to ask himself “why can’t I get a whole week’s worth of great underwear for under $100?” This question sparked the idea for him to create a new category in menswear - premium, performance-based apparel at an exceptional value. Charbonnet started All Citizens with $3,000 and no des...
2022-10-3131 min
Honest Ecommerce195 | Having Strategy, Tactics, and Timing Come Together | with Chris BoydChris has spent the last 21 years passionately creating high-impact wins for organizations that improve lives across a broad set of industries (Pharma, Biotech, Hospitality, Live Event, Mgmt Consulting, and Consumer Packaged Goods). The common threads from his deep experience includes transforming complex problems into tangible plans and deliverables, building effective teams that execute at a high level, and creating products / services that make a difference. Chris is fully dedicated to realizing the mission and vision of Monday: Monday Boilerplate. Founded in 2019 by six San Diego based entrepreneurs and friends, Monday was created to ser...
2022-10-1727 min
Honest Ecommerce194 | Building a Strong Foundation of Credibility | with Vladimir VukicevicVladimir Vukicevic is an entrepreneur and expert in the world of consumer products. He has taught Fortune 500 companies how to build and leverage new businesses, has combined culture with management theory through his writing, and believes that innovation provides a new path to personal and global empowerment. Vladimir is the CEO and Co-founder of Better & Better—a company that develops and sells personal care products that are fundamentally better for our health and for our environment. Prior to co-founding Better & Better, Vladimir was the Co-founder of two successful startups, each acquired. The mo...
2022-10-1023 min
Honest Ecommerce193 | Combined Strategies Move the Needle | with Nish SamantrayNish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing. Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year. He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism. Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank. He is a creative, big picture thinker, energized by new challenges, devoted to a...
2022-10-0329 min
Honest Ecommerce191 | Student and a Successful Solopreneur at the Same Time | with Angelina LyAngelina Ly founded her own company, Fireflyslime, at the age of 14 and is now celebrating her 5th year of business. She single-handedly operates all aspects of her business while being a full-time college student. In This Conversation We Discuss: [00:00] Intro[01:31] What is Fireflyslime and its target audience[02:14] From a hobby to explosive growth[04:29] Angelina’s social media/organic tips[05:44] Platform specific strategies or reusing strategies[06:41] Etsy vs Shopify[08:35] Sponsor: Electric Eye https://electriceye.io/[08:56] Sponsor: Mesa https://apps.shopify.com/mesa[09:54] Sponsor: Loop https://loopreturns.com/honest[10:37] Sponsor: Klaviyo https://klaviyo.com/honest[11:24] Day in th...
2022-09-1917 min
Honest Ecommerce190 | What Makes You “Cool” Can Alienate Your Customers | with Anouck GotlibAnouck Gotlib was born in Antwerp, Belgium, and studied Fashion Design at Shenkar College of Engineering and Design in Israel. She moved to New York to pursue a career in fashion—first at Zac Posen and later at Donna Morgan. Anouck would return from long days on Fashion Ave to spend nights and evenings working on Belgian Boys' graphics, branding, packaging, and marketing, and she ultimately decided to step away from the fashion world and into entrepreneurship with her husband Greg. Today, Anouck is the CEO at Belgian Boys and serves on the advis...
2022-09-1217 min
Honest Ecommerce189 | Mistakes Indicate Progress | with David HayfordDavid Hayford is the Founder of Tether Tug, a unique interactive dog toy company. The Tether Tug people are dog fanatics who passionately create interactive and interchangeable products to improve the overall well-being of dogs through physical exercise and mental stimulation. Tether Tug’s mission is to help make it easy for pet owners to keep their dogs playing and having fun while helping to improve behavior and promote the loving bond between pets and people. Remember, dogs unite us! In This Conversation We Discuss: [00:00] Intro[01:15] From healthcare to dog toys[03...
2022-09-0520 min
Honest Ecommerce188 | Having a Customer-Led, Behavior Based Approach | with Joe MoriartyJoe Moriarty previously worked in technology investing in Austin, San Francisco, and New York prior to creating Modern Mammals. He has experience with both fundraising and buying other businesses, and spends time helping other founders now as well. He's from a town near Rochester NY, studied economics at the University of Chicago and did his MBA at Harvard Business School. In This Conversation We Discuss: [00:00] Intro[01:10] Where the idea Modern Mammals came from[02:19] Why there are no shampoo/conditioner replacements[03:07] The hoops that Modern Mammals had to jump[04:01] How long from conception to p...
2022-08-2919 min
Honest Ecommerce187 | Greatness Comes From Trying and Failing Multiple Times | with Mike BeckhamMike Beckham is co-founder and Chief Executive Officer of Simple Modern, a leading producer of premium drinkware and lifestyle products. Founded in 2015 and based in Oklahoma, Simple Modern currently generates a nine-figure annual revenue and is committed to generosity, donating at least 10% of annual profits to nonprofit organizations. Under Mike’s leadership, the company has grown into a category leader for Amazon, Target, and Sam’s Club. In addition, Simple Modern will be launching in Walmart stores nationwide in spring 2022. Prior to founding Simple Modern, Mike spent over a decade working for the worldwi...
2022-08-2235 min
Honest Ecommerce186 | Fractional Increases for Game Changing Wins | with Garth WatrousFrom selling handmade leather belts and wallets out the back of his Chevy Station Wagon to becoming one of the top businesses for handmade leather hats, it’s safe to say Gary Watrous (our founder) doesn’t mess around. He’s been perfecting his expertise for nearly 50 years and with the help of his son Garth, his daughter-in-law Hannah, his wife Merry-Lee, and several other family members who have been integrated into the business, he has been able to take American Hat Makers to new heights. Today, Garth has assumed command and is shaping a...
2022-08-1530 min
Honest Ecommerce185 | Securing a Big Deal During the Supply Chain Crisis | with Shai EisenmanShai Eisenman is the founder and CEO of Bubble Skincare. As the first skincare brand created for young skin, Bubble sets a new skincare standard while truly listening to what its customers want and need. Today, the Bubble line consists of seven products that work together to create a complete routine from face cleansers to face masks. It’s available on hellobubble.com, in 3,800 Walmart stores nationwide and on Walmart.com. Prior to starting Bubble in 2018, Eisenman started her B.A. at 15, and began her career in business at 16 years old. While in unive...
2022-08-0818 min
Honest Ecommerce184 | When You Are a Startup, Be Like a Startup | with Michael Vaughn AcordArguably the most sought-after authority in men’s grooming, Vaughn did not find success by accident. The son of a barber, his interest in hair piqued at an early age, and he gave his first haircut as a teenager in 1976. Vaughn’s client list includes some of the most well-known names in the world—Bruce Springsteen, Richard Gere, Daniel Day Lewis, Tom Brady, President Bill Clinton, Jeff Gordon, Ashton Kutcher and Al Pacino—as well as everyday guys who do anything but fade into the background.In This Conversation We Discuss:[00:00] Intro[01:29] How Vaughn...
2022-08-0124 min
Honest Ecommerce183 | The Importance of Trust in Growing a Business | with Wylie RobinsonWylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets. Robinson started as a designer (architecture degree) and worked in many creative fields including graphic design, architecture, branding, illustration, music. Robinson is also a former professional mountain biker and avid surfer, skier, climber. In This Conversation We Discuss: [00:00] Intro[01:27] Why blankets?[02:28] How Wylie thought of the idea of blankets[04:37] Pivoting from Kickstarter to a brand[06:31] When or when not to release on Kickstarter[07:22] Acquiring new customers post-Kickstarter[08:30] Sponsor: Electric Eye elec...
2022-07-2520 min
Honest Ecommerce182 | Riding the Headwinds and Tailwinds of the Pandemic | with John SheldonJohn Sheldon, Chief Marketing Officer, SmileDirectClub John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans bas...
2022-07-1825 min
Honest Ecommerce181 | Offering Existing Brands to a Different Market | with Nate AxvigNate Axvig grew up in frigid North Dakota and moved to sunny Colorado after graduating from law school. He practiced as a litigator for 16 years before moving to Oslo, Norway with his wife Leslie (also a litigator) and their two kids- Luke and Bekah. While living in Norway and pursuing an advanced degree in Communications and Technology Law, Nate and Leslie discovered the world class quality of Scandinavian clothing. That planted a seed which sprouted into aktivstyle.com, their business that brings Scandinavian clothing into the United States. Since its inception in 2...
2022-07-1123 min
Honest Ecommerce180 | Build Relationships Early In Your Business | with Megan GrassellMegan Grassel is the Founder/CEO of Yellowberry. Armed with her own hand-drawn sketch and the savings from her summer jobs, Megan Grassell set out to make her younger sister, along with tween girls everywhere, an age-appropriate bra. In 2013, at age 17, she founded Yellowberry. With funding from a successful Kickstarter campaign, Megan created colorful, comfortable and supportive bras for young girls along with a promise to help them feel more confident about wearing bras for the first time. Today, Yellowberry offers a full collection of bras, underwear, lounge and activewear exclusively for girls wit...
2022-07-0434 min
Honest Ecommerce179 | How A Travel Brand Survived the Pandemic | with Brendan KennedyPrior to the NxTSTOP Brendan spent his career working in enterprise technology with Accenture and then VMware. In 2015 he founded his first startup Fathomd to bring interactive business games into MBA coursework. In 2020 Brendan launched NxTSTOP to outfit world explorers with functional sustainable travel apparel and scaled it to a multimillion dollar business in just one year. He is a graduate of Stanford and received his MBA from MIT Sloan.In This Conversation We Discuss: [00:00] Intro[01:17] Travleisure® and the IPs of NxTSTOP[01:45] What is NxTSTOP[02:07] Coming up with the idea of Nx...
2022-06-2739 min
Honest Ecommerce176 | Why You Shouldn’t Corrupt Your Email List | with Kerrigan BehrensKerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals. Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella. She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur. Kerrigan has been at the helm of the brand since it launched in 2015, and has successfully galvanized and accelerated marketplace acceptance of CBD as a natural and effective alternative for...
2022-06-0631 min
Honest Ecommerce175 | Are Pet Products Evergreen? | with Adam BakerAdam Baker had a vision a few years ago. He wanted to fill an empty space in the dog toy market and make toys that were tough, innovative, and do it in a way that was safe for dogs and the planet.It took some twists and turns to succeed but now, SodaPup is turning out toys that are FDA compliant, all made in the USA. Baker is not only Head Dog in SodaPup, he’s the toy designer, social media and marketing manager (that means he sits in bed at 11:30 at night and posts to...
2022-05-3033 min
Honest Ecommerce174 | Starting a Business From a Failed Startup | with Matthew Berk On this podcast, we talk about the “price spiraling” trap and how to avoid it, how capital can actually be a detriment to problem solving, why you should just focus on getting your product into people’s hands first, and so much more!To learn more, visit: http://honestecommerce.coResources:Subscribe to Honest Ecommerce on YoutubeConnect with Matthew linkedin.com/in/matthewberkShare the joy of small-batch, locally-roasted beans with coffee lovers around the country beanbox.comRead The Lean Startup theleanstartup.com/bookScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.sh...
2022-05-2339 min
Honest Ecommerce173 | Ask Your Competitors for Advice | with Will NitzeOn this podcast, we talk about the importance of gathering data first before product development, why you shouldn’t plan to scale with an MVP, when should you do D2C only and when should you consider Amazon, and so much more!To learn more, visit: http://honestecommerce.coResources:Subscribe to Honest Ecommerce on YoutubeConnect with Will linkedin.com/in/will-nitzePlant based protein bars for your brain and body eatiqbar.comListen to the Y Combinator podcast ycombinator.com/blog/tag/podcastScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.sh...
2022-05-1640 min
Honest Ecommerce172 | Great Idea + Marketing + Commitment = Success | with Mike AbadiBorn in Colombia, raised in Mexico, and college-educated in the United States, Mike Abadi comes from 4 generations of textile industry experts. Abadi began his career as a New York investment banker, before realizing his passion was in entrepreneurship. Various ventures led to his first major success as co-founder of tailored suits brand Arden Reed (now Hive & Colony), before launching D2C bedding brand Sunday Citizen alongside his wife of 6 years, with whom he has 3 children. Since its creation in 2019, Sunday Citizen has grown rapidly to serve several home categories, with multiple collections and 3,000+ 5-st...
2022-05-0929 min
Honest Ecommerce171 | Ignore Detractors; Don’t Doubt Your Results | with Elie RobinsonElie Robinson is the CEO and founder of Under 5'10, a brand that makes clothing for shorter men.His background is in financial operations, and spent over 15 years in the telecommunications & Ecommerce. But like millions of other men in America, he was fed up with clothing manufacturers neglecting to make clothes tailored for shorter men. He founded Under 5’10 in 2017 and has enabled short guys around the world find a place where they can buy perfectly fitting jeans, joggers, shirts, and more made just for them. In This Conversation We Discuss: [00:00] Intro...
2022-05-0232 min
Honest Ecommerce168 | Complexities of Selling BevAlc Online | with Yoni Reisman and Jay LiddellIn Yoni and Neal’s previous lives, they were music industry veterans behind some of the largest festivals in the country. Along the way, they saw the demand for quality cocktails growing, but the careful preparation required to make one made service in high volume environments pretty difficult. They fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe they could help solve a problem for venues, events, restaurants, bars, airplanes, and regular folks at home on the couch. Eventually, they stopped fantasizing and started actually doing it.Enlisting the h...
2022-04-1131 min
Honest Ecommerce167 | Knowing Your Numbers Gives You Confidence to Invest | with Paul OrlandoPaul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro[01:47] Paul’s journey on USC[05:01] Chase’s interest in the educational field[05:37] Tactics change, but strategies don’t[07:47] The importance of lifetime value[10:38] Sponsor: Electric Eye electriceye.io[10:58] Sp...
2022-04-0433 min
Honest Ecommerce166 | You’ll Never Learn Until You Launch | with Joe SpectorJoe Spector has been a startup entrepreneur for over 15 years. Prior to Dutch, he was a co-founder of Hims (NYSE: HIMS), one of the fastest growing direct-to-consumer brands in history, which went public in January 2021. As a co-founder, Spector was instrumental in its success of helping millions of people; in fact, he built Hims national telemedicine and doctor network, set up the initial pharmacy supply chain, and launched wholesale partnerships. He holds a BS from the Haas School of Business at University of California at Berkeley, and an MBA from The Wharton School at University of...
2022-03-2832 min
Honest Ecommerce165 | Is Facebook Marketing Still Viable in 2022? | with Nik HallNik Hall is a follower of Christ, husband to the best wife, and the co-founder of vitafive, an emerging gummy vitamin brand with high quality ingredients and eco-friendly packaging. The humble beginnings of vitafive were started in founders Garrett Adair and Nik Hall’s 800 square foot house when they were Juniors at TCU. Since the beginning, the goals have been to help consumers find an easier way to be healthy, to be profitable, and to enjoy the life they have been given. While the road hasn’t been easy, it has always been worth i...
2022-03-2129 min
Honest Ecommerce164 | Removing the Infertility Stigma Through Data | with Dr. Amy DivaraniyaDr. Amy Divaraniya is the CEO and Founder of Oova, a women’s health company. She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space. In 2017, Dr. Divaraniya chose to pivot her career as a data scientist and devote herself to improving women’s healthcare. After facing her own struggles with conceiving her son, Dr. Div...
2022-03-1422 min
Honest Ecommerce163 | Using Awesome Design to Blow Up the Market | with Emily VacaEmily Vaca has over 15 years of experience in the design and advertising industry. Prior to launching MINNIDIP, Emily worked on packaging, television commercials, and content for CPG brands including Kraft, Nike and more. Emily founded La Vaca Designhouse in 2012 and launched MINNIDIP in 2017 as the first modern inflatable “adult kiddie” pool on the market. In This Conversation We Discuss: [00:00] Intro[01:03] Emily’s history and experience in design[01:57] When Emily decided to go out on her own[02:56] From agency work to launching a brand[05:34] What is MINNIDIP?[06:15] The confidence to go D2C[09:04] From inception to first...
2022-03-0731 min
Honest Ecommerce162 | Get Over The Fear of Hitting Send and Annoying People | with Chase DimondChase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. In This Conversation We Discuss: [00:00] Intro[01:02] Chase Dimond’s “claim to fame”[01:57] Where Chase Dimond’s passion started[04:48] Personalization is really important[05:40] SMS and email in tandem[06:15] AMP for emails in the future[06:38] Plain text emails are still useful[07:01] Do brands send...
2022-02-2836 min
Honest Ecommerce160 | The Difficulties of Marketing Vice Products | with Charles McElroyCharles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts. Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world. In This Conversation We Discuss: [00:00] Intro[01:12] Quick background for Gold Leaf[01:53] Where the idea of Gold Leaf came from[05:49] Working to gain experience[07:52] Novel ideas vs niches[10:51] Marketing vice products[12:44] The challenges and benefits of SEO[14:30] Sponsor: Electric Eye electriceye.io[14:50] Sponsor: Mesa apps.shopify.com/mesa[15:34] Sponsor: Gorgias gorgias.grsm.io/honest[17:00] Sponsor: Rew...
2022-02-1438 min
Honest Ecommerce159 | Personalize and Personify Your Brand | with Alexa MeyerAlexa Leigh is a contemporary jewelry line based in Miami with roots in both Aspen and New York. Founded by Alexa Leigh Meyer, the brand was launched in 2010 with the intent to create sentimental value behind each piece. The collection spans from ball bracelets to chain necklaces, rings, anklets, and earrings. What makes our line so unique is that anything can be customized, with special charms or special requests in order to make one of a kind pieces for you and your loved ones.In This Conversation We Discuss:[00:00] Intro[01:06] Sta...
2022-02-0726 min
Honest Ecommerce158 | The Hybrid Flywheel of Ecom and Retail | with Joe JohnsonJoe Johnson believes that he was born to be an entrepreneur. From the age of 5 years old he was creating his own businesses and he loved every second of it. Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others. As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance from the Honors College with a perfect 4.0 GPA. Joe is the husband to an incredible wife and father to two wonderful kids...
2022-01-3128 min
Honest Ecommerce157 | A Career Made from Stinky Kids | with Kyle LafondKyle LaFond is the Founder of American Provenance. Kyle started his career as a wildlife biologist for the Wisconsin Department of Natural Resources but later transitioned into teaching middle school science. During his years as an educator he became passionate about encouraging his students to use safe, natural personal care products. This led to the launch of American Provenance from a renovated machine shed on his family’s 4th generation dairy farm. Kyle is always willing to share his experiences and has continued to help and mentor startup founders across the countr...
2022-01-2429 min
Honest Ecommerce156 | The Zero-Sum vs the Abundance Mindset | with Austin BrawnerAustin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast. About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic. He has an intimate knowledge of what it looks like in the trenches of fast-growing DTC brands. He also has an inside perspective on all the ways business owners sabotage themselves from building the lives they want — because he's done it to himself...
2022-01-1753 min
Honest Ecommerce154 | The Entrepreneurial Mindset of the Pop-Punk Lifestyle | with Sam DeanOn the tail end of some major life changes, in 2006, at the age of 23, Sam Dean took every penny he and his wife had (and some they didn't) and bet it all on selling body jewelry to strangers on the internet. Fresh off the memories of the "dot com bubble" and unknowingly walking towards the '08 Financial Crisis, Sam was continuously warned by family and friends that the internet and body jewelry are fads and won't be around forever. 15 years later it seems wild that anyone ever doubted the Ecommerce future, but Sam saw the wr...
2022-01-0326 min
Honest Ecommerce153 | Instill a Culture of Content Production in Your Brand | with Reza KhadjaviReza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale. In This Conversation We Discuss: [00:00] Intro[01:31] Reza’s Shopify background and journey[03:59] The evolution of Shoelace[05:49] The conception of Motion...
2021-12-2735 min
Honest Ecommerce152 | The Transition Strategy from Crowdfunding to Ecommerce | with Chaz ChazanowWhat on earth possessed us to start a watch brand? That's a question we get all the time. We saw boring, repetitive designs churned out year after year. We saw watches that didn't provide for individual expression. There was a blatant lack of uniqueness of style and colorways. Plus, we saw brands that did not connect directly with the people who were wearing their products. There was a significant disconnect.The market was ready for something new and different. A watch brand that would connect to its fans, one that would for...
2021-12-2029 min
Honest Ecommerce151 | Taking Naps and Marketing Campaigns to the Next Level | with Joaquin ArceBearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time. Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives. From the early days of the start-up’s initial brand ideation, to the first sale of Bearaby’s (now fan-favorite) Cotton Napper, Joaquin has worked cross-functionally to achieve success on the digital front resulting in an engaged and organic community of thousands. Joaquin participated in the double de...
2021-12-1324 min
Honest Ecommerce150 | The Fatal Error When Selling Your Business | with Thomas SmaleThomas Smale is the Founder and CEO of FE International. He is a serial business entrepreneur and M&A expert, having built the industry-leading firm in the $1-100M global technology sector. With experience dating back to the early 2000s, Smale offers invaluable technical, diligence and negotiation advice to early-stage and seasoned business owners alike, which has resulted in over 1,000 successful exits. Smale can be regularly found speaking at industry events where he enjoys meeting like-minded entrepreneurs and investors. Alongside his duties at FE International, Smale is a sought-after author and keynote presenter for...
2021-12-0634 min
Honest Ecommerce149 | How to Add Success to Your Financial Formula | with Sarah DelevanSarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast. A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses. From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’s day-to-day operations just as clearly as she can see the big picture. After years of building proven, repeatable methods and systems, she founded Sarah Delevan C...
2021-11-2934 min
Honest Ecommerce148 | The Omnichannel Tide Raises All Your Channels | with Hilary QuartnerHilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. Hilary holds an MBA from Harvard Business School and BA from Columbia University. She lives and works in New York. In This Conversation We Discuss: [00:00] Intro[01:52] What...
2021-11-2229 min
Honest Ecommerce147 | Optimizing Your Marketing Funnel | with Brendan HughesBrendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice to eCommerce store owners on how to get better returns when advertising across the big walled gardens that dominate the industry. Br...
2021-11-1548 min
Honest Ecommerce146 | Breaking and Revisiting Ecom Norms for Success | with Thomas LotrecchianoThomas Lotrecchiano is the co-founder of Omigo, modern bidets that get you perfectly clean. On this podcast we talk about Thomas being a business partner with his dad, the difficulty of paid acquisition, Omigo advertising on cable TV, and so much more! To learn more, visit: http://honestecommerce.co Resources: Instantly turn your toilet into a modern bidet myomigo.com Connect with Thomas linkedin.com/in/thomas-lotrecchiano-44978675 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind’s welcome emails and...
2021-11-0828 min
Honest Ecommerce145 | Revolutionizing Ecommerce and the Flooring Industry | with Marc BacherMarc Bacher is the Founder and CEO of Stuga, a collection of modern floors from the world’s happiest forests, thoughtfully designed by Scandinavians to transform your home. On this podcast, we talk about how to be competitive against established stores in your industry, building trust to get customers, combining brick-and-mortar and Ecom principles, and so much more! To learn more, visit: http://honestecommerce.co Resources: Scandinavian hardwood floors made easy stugastudio.com/ Connect with Marc linkedin.com/in/marc-bacher-1563215 Scale your business with electriceye.io Download Mesa at the Sho...
2021-11-0130 min
Honest Ecommerce143 | Is Shopify Dropshipping Still Viable in 2021? | with Eugene RavitskyEugene is the co-founder and CEO of FactoryPure, an online retailer specializing in generators, pressure washers, and more. On this podcast, we talk about why organic marketing isn’t for everyone, the Google algorithm getting smarter, finding success in reaching out to schools and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy generators, pressure washers, and more at FactoryPure factorypure.com Connect with Eugene linkedin.com/in/eugene-ravitsky-44747220 Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of...
2021-10-1826 min
Honest Ecommerce142 | Fostering Relationships is Your Secret Superpower | with Sadie SchefferSadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail Ready by Allison Ball alliball.com/waitlist Get food business coaching and consulting with Sarah Delevan s...
2021-10-1133 min
Honest Ecommerce141 | Finding Product-Market Fit Through Crowdfunding | with Colby KaneColby Kane is the Founder and CEO of Aviator, and they make products with style and function for the travel lifestyle. On this podcast, we talk about how to transition from a successful crowdfunding to a brand, how influencers changed the Aviator product and marketing focus, why Aviator prefers in-house processes while still being open to remote work, and so much more! To learn more, visit: http://honestecommerce.co Resources: Stylistic and functional jeans for the travel lifestyle aviatorusa.com Connect with Colby linkedin.com/in/colby-kane-8198a110 The viral TikTok that f...
2021-10-0440 min
Honest Ecommerce138 | The "Entire Funnel" Perspective to Post-Purchase | with Emily ForemanEmily Foreman is the CEO of CartHook, an app that helps boost your revenue and AOV by allowing you to make one-click post-purchase offers in the Shopify checkout. On this podcast, we talk about Emily’s transition to being a CEO, Shopify’s new announcements, how the new features on Shopify help Carthook, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Emily linkedin.com/in/emilylforeman Boost your Shopify AOV and revenue carthook.com Scale your business with electriceye.io Get a 14-day free trial at getmes...
2021-09-1328 min
Honest Ecommerce136 | Migrating Over to Shopify | with Jazmin AlvarezJazmin Alvarez is the founder and CEO of Pretty Well Beauty. On this podcast, we talk about why finding a partner is crucial to success, what pushed Jazmin to migrate, how Pretty Well Beauty got started, and so much more! To learn more, visit: http://honestecommerce.co Resources: Clean Beauty and Natural Skincare Shop prettywellbeauty.com Connect with Jazmin linkedin.com/in/cleanbeautyboss All the announcements from Shopify Unite 2021 shopify.com/partners/blog/shopify-unite-announcements-2021 Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of a...
2021-08-3030 min
Honest Ecommerce134 | Getting Discounts on Other People's Mistakes | with Mike JacknessMike Jackness is the CEO of four Amazon brands that together, make up Terran LLC. He's also the Co-Founder of Ecomcrew - a blog and podcast focused on helping sellers with their ecommerce journey, and the #1 resource for anything ecommerce and Amazon related. On this podcast, we talk about buying brands vs starting brands, the pros and cons of having a stand-alone content site, balancing the Shopify and Amazon side of Terran, and so much more! To learn more, visit: http://honestecommerce.co Resources: Get advice to grow your ecom bu...
2021-08-1639 min
Honest Ecommerce131 | 3 Segments to Model Your Customer's LTV | with Will LaurensonWill Laurenson is a customer value consultant, helping D2C businesses get more value from every customer. On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more! To learn more, visit: http://honestecommerce.co Resources: Optimise & improve your customer values with customerswhoclick.com Connect with Will linkedin.com/in/willlaurenson Quiz, pop-ups, messenger, SMS for Shopify octaneai.com Analyzes your customers' behavior across multiple channels apps.shopify.com/reveal Scale your bu...
2021-07-2638 min
Honest Ecommerce066 | The Best Strategies for Facebook Copy, Creative, Spend, and Testing | with Kurt BullockKurt Bullock is the CEO of the Produce Department, an ecommerce marketing agency specializing in Facebook and Instagram ads. On this podcast, we talk about the best ad copy framework, strategies for creative, Facebook CBO, social proofing your ads, and much more! To learn more, visit: honestecommerce.co Resources: If you have questions, guest requests or topic requests for the podcast, email Chase at chase@electriceye.io Kurt’s Twitter: @kurtbullock Produce Department website: producedept.co Ryan Deiss’s Before & After Grid digitalmarketer.com/blog/customer-value-optimization/ Facebook Ad Library facebook.com/ads/libra...
2020-04-1339 min
Honest Ecommerce026 | Running a Direct-to-Consumer Food Business on Shopify | with Nona LimNona Lim is the founder and CEO of Nona Lim, a manufacturer of direct-to-consumer fresh Asian foods, such as bone broth, soups, and noodles. In this episode, you will hear about Nona's journey as an entrepreneur, how sometimes being too innovative can bring new challenges, and the unique struggles of selling perishable food products online. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at https://www.nonalim.com/ Instagram: instagram.com/nonalimfoods Twitter: twitter.com/nonalimfoods Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter...
2019-07-0136 min
Honest Ecommerce025 | The Real Value of Shopify Plus | with Edward WimmerEdward Wallace’s story about the founding of Road ID is fascinating, and so is his journey through Ecommerce, from a custom platform to finally settling with Shopify Plus, and everything that came along with that. Find out why Edward believes Shopify Plus is saving his company a million dollars or more a year. To learn more, visit: https://electriceye.io/podcast Resources: Learn more at RoadID.com Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Ka...
2019-06-2442 min
Honest Ecommerce021 | How to Track Shopify Sales & Marketing (in a Way That is Accurate & Useful) | with Ari MesserToday’s guest, Ari Messer from Littledata, has some frightening news: our Shopify data is broken! But don’t worry too much – Ari is going to teach us how we can fix it. It can already feel like you’re drowning in data when you’re running an online store, so you might be wondering why you’d ever want MORE data – and the simple answer is that the data you currently have from Shopify and is incomplete. However, Littledata’s Shopify integration will give you more accurate data from Google, which can help you make better decis...
2019-05-2727 min