Shows
The Iferia TechcastDon't Sell Your Land, Develop It: Scaling & Rebuilding in Real Estate - Eugene Gershman | Ep 85Welcome Eugene Gershman to The Iferia TechCast. A real estate developer with a compelling story of growth and resilience, Eugene scaled his operation to over $30M in annual volume, then faced a market shift requiring a strategic rebuild. His motto: "Don't sell your land, develop it," drives partnerships to unlock land value.In this episode, Eugene shares profound resilience lessons from his rebuild, emphasizing short-term focus during tough times. He details how real estate development mirrors a massive engineering project, covering systems from zoning to construction. Discover his essential tech stack, critical data points...
2025-10-3127 min
Real Estate Development: Land to Legacy90 Days to Stop Being the BottleneckFrom Chaos to Control: Building a Self-Sustaining Contracting Business with Liz Chism Working 100-hour weeks, brewing beer, and managing international shipments while raising a toddler might sound like a recipe for burnout—but for Liz Chism, it was a wake-up call. In this powerful conversation, Liz shares how she transitioned from running a multi-million-dollar craft brewery to helping contractors escape the hamster wheel of long hours, missed deadlines, and constant stress. She opens up about the mindset shifts and systems that enabled her to reclaim 30+ hours per week, and now teaches others to do the same—without sacri...
2025-09-1236 min
Real Estate Development: Land to LegacyNature Always Outbuild DevelopersFrom planting his first seeds at age six to advising large-scale developments today, Belgian landscape architect Matthieu Mehuys has built a career around one mission — proving that working with nature is not only good for the planet, but also good for business. In this episode, Matthieu shares the journey from his family’s farm to studying in Munich, traveling the globe to learn from regenerative projects, and ultimately developing strategies that help real estate developers create beautiful, low-maintenance landscapes that increase property value. We discuss why stripping topsoil can be a costly mistake, how irrigation systems can create “lazy plants...
2025-08-2931 min
Hammer & Grind : Built For ContractorsEP232: Eugene Gershman Explains Why Collaboration Wins in Construction and DevelopmentWhat if you didn’t have to tackle your next real estate project alone? Joint venture partnerships between landowners and seasoned developers are on the rise, reducing risk and increasing project success.In this episode, Brad and Eugune talk about:Eugene's unique approach to partnering with landowners for development projectsThe importance of building strong relationships with general contractors and subcontractorsStrategies for navigating construction challenges and avoiding common pitfallsTips for creating a recession-proof business through effective marketing and financial managementInsights on how to evaluate and select contractors for projectsRecommended books for improving negotiation an...
2025-08-1846 min
The Wealth Clock Podcast — Real Estate, Passive Income, and Wealth Strategies with Steven WeinstockEugene Gershman on Why Tough Markets Create the Best Real Estate Opportunities - EP11 Real estate developer Eugene Gershman shares why today’s high-interest environment might actually be better than the boom years for smart builders and investors.In this episode, Eugene and Steven dive into:His path from finance to developmentHow he partners with landowners and first-time developersThe clever 4-plex story that helped him fund 12 units with minimal equityThe biggest myth about modular constructionWhy he’s launching a distressed asset fund in 2025And what every developer underestimates when starting a new buildWhether you’re a syndicator, a passive LP, or just curious about how deals actuall...
2025-08-1134 min
Real Estate Development: Land to LegacySecrets of a $3 Billion PortfolioFrom $3B in Transactions to Building Smart: How Michael Kron Strategically Scaled a 13,000-Unit Real Estate Empire Decades before net lease funds became hot topics and Texas and Arizona dominated multifamily headlines, Michael Kron was already ahead of the curve—swapping out California C-class properties for A-class opportunities in emerging Sunbelt markets. In this wide-ranging conversation, Michael pulls back the curtain on how he built and operates a 13,000-unit portfolio, shares hard-won lessons from the trenches of development, and explains why controlling your own construction timeline might be the ultimate inflation hed...
2025-08-0840 min
Real Estate Development: Land to LegacySeller Financing Secrets No One TeachesFuquan Bilal on Financial Friends, Flexibility over Freedom, and Building Trust in Real Estate Fuquan Bilal remembers the moment clearly: stuck at a toll booth without 35 cents, just months after earning a $40,000 check on his first real estate deal. That jarring contrast fueled a new chapter in financial discipline and long-term vision. In this episode, Fuquan shares how he turned early struggles and hard-won lessons into a portfolio spanning luxury homes and multifamily deals, all while raising over $50 million in capital. He breaks down how to win investor trust, structure creative seller-financed deals, and w...
2025-08-0725 min
Real Estate Development: Land to LegacyAI Is Replacing Financial AdvisorsWhat do NASA, AI, and real estate investing have in common? According to Alexander Harmsen, quite a lot. In this episode, Alexander—a seasoned entrepreneur and the mind behind PortfolioPilot—shares how his background in aerospace and autonomous navigation systems led him to rethink financial advice entirely. After selling his previous company and navigating his own wealth management challenges, he saw firsthand the emotional pitfalls that plague investors and the outdated systems that serve them. His solution: an AI-powered financial advisor that eliminates bias, surfaces smarter insights, and levels the playing field for everyone—from beginner real estate developers to sop...
2025-08-0135 min
Real Estate Development: Land to LegacyFixing Real Estate's Data ProblemFrom Town Planning to Tech Pioneer: How Jonny Britton is Digitizing Land Development What do a brick-sized cell phone, early Twitter, and a derelict lot in East London have in common? For Jonny Britton, they were part of the catalyst that pushed him from an uninspired town planning career into founding LandTech—a platform redefining how developers find, assess, and act on land opportunities. In this conversation, Jonny shares how a tweet turned into a co-founder relationship, how LandTech is unlocking opaque land data, and why the future of real estate dev...
2025-07-3032 min
What Worked For You?Build an Empire Without Buying the Land With Eugene GershmanWhat if your land wasn’t just sitting there but secretly holding the keys to your next empire? Eugene Gershman, the mind behind GIS Companies, shares how a gut-wrenching foreclosure taught him to ditch the old-school model and start partnering directly with landowners to unlock profit without acquisition risk. He dives into how his team now stress tests every deal against chaos, from rising rates to construction delays, to stay ahead of the curve. If you're sitting on property or plotting your next big move, this episode shows you how to flip the power dynamic and turn raw land in...
2025-07-221h 02
Real Estate Development: Land to LegacyThe 200K Mistake That Made Him StrongerFrom Soccer Dreams to Real Estate Empires: Jacopo Iasiello’s Blueprint for Holistic Success A devastating injury at 17 ended Jacopo Iasiello’s dream of becoming a professional soccer player. But instead of succumbing to defeat, he pivoted—launching a jewelry business by 18 and eventually building a real estate empire that now spans the U.S., Italy, and Dubai. In this riveting conversation, Jacopo shares how a mindset shaped by meditation, morning routines, prayer, biohacking, and exercise—his M.P.B.E. method—fueled not only over 350 real estate transactions but also a life of purpose and balance. From flippi...
2025-06-2736 min
Real Estate Development: Land to LegacyThe Discipline That Prints WealthFrom Ranger to Real Estate: How Justin Martinez Turned Discipline Into a Million-Dollar Mindset What drives someone to complete a 100-mile ultramarathon, flip multiple Airbnbs for six-figure profits, and still wake up each day ready to push harder? For Justin Martinez, it’s a mindset he calls "The Compounder’s Way"—where every disciplined choice compounds into a life of freedom and fulfillment. In this powerful episode, Justin shares how his journey from U.S. Army Ranger to real estate investor and performance coach shaped his outlook on success. From finding your breaking point to writing five-figure renovat...
2025-06-2428 min
Real Estate Development: Land to LegacyHow a $265K Deal Turned into $1.5MMaximizing Value in Real Estate Development with Matin Haghkar How do you spot a winning deal that others overlook? For Matin Haghkar, it’s about knowing your numbers, trusting your team, and recognizing hidden potential—like the property he found sitting unsold for a year on the MLS, which he transformed into a lucrative mixed-use success. In this episode, Matin shares how he built a diversified real estate enterprise from scratch, including a brokerage, construction company, property management arm, and more. He also offers a candid look at the lessons learned from unexpected structural challenges, managing costs amid...
2025-05-2339 min
Real Estate Development: Land to LegacyWhat They Don’t Teach You About Land UseFrom Land to Legacy: Navigating Coastal Development with Douglas Moreland How does a luxury community rise from concept to coastal landmark while preserving the environment and satisfying municipalities? Douglas Moreland, developer and founder of Moreland Capital Partners, takes us behind the scenes of Marre, his latest project—a 67-home, design-coordinated community in Rockport, Texas. With thoughtful architectural controls and a pair of marinas, the development stands as a case study in balancing creativity, compliance, and coastal constraints. In this episode, Douglas shares invaluable insights on working with regulatory agencies, the importance of building local trust before deals beg...
2025-05-1632 min
Real Estate Development: Land to LegacyWhy Most Investors Miss Out on Industrial Deals What do Amazon warehouses, mom-and-pop tenants, and crab processing plants have in common? Gregg Gruehl reveals the unseen forces driving America’s industrial real estate boom. In this episode, Gregg shares why the world of industrial investments remains a mystery to many retail investors, how co-sponsorship accelerates development, and why due diligence in this space demands more than spreadsheets. Plus, you’ll hear his firsthand stories of navigating unpredictable deals and the surprising challenges behind triple-net leases.Guest BioGregg Gruehl is an industrial real estate entrepreneur specializing in value-add and ground-up deve...
2025-05-0734 min
Real Estate Reserve PodcastEugene Gershman - The Deal That Changed My LifeEugene Gershman - The Deal That Changed My Life We're back in the studio with Eugene Gershman of GIS Companies, a real estate developer making waves out of the Greater Seattle area. If you caught his last appearance, you already know Eugene brings a unique and forward-thinking approach to real estate development—and in this episode, he dives into a deal that changed his life. But plot twist: it's not just one deal. It's a concept that could change everything—for him, for the housing market, and for the next generation of homebuyers and renters.
2025-04-2108 min
Real Estate Development: Land to LegacyHow a $20M Portfolio Nearly Broke MeWhen your net worth is in the millions but your bank account is nearly empty, what do you do? Wyatt Simon opens up about the raw moment in early 2024 when he found himself in tears, contemplating getting a job—despite owning 185 units and a $20 million portfolio. In this episode, Wyatt walks us through his evolution from taking a $200K line of credit to building (and pivoting) a real estate empire, moving from multifamily operations to flipping, hard money lending, and mentoring investors. Eugene and Wyatt compare war stories from development and property management trenches, explore financing strategies, and discuss th...
2025-04-0440 min
Real Estate Development: Land to LegacyWhy Self Storage Beats ApartmentsWhen your rental property loses $30,000 and attracts squatters, it’s time to pivot—and Sean Graham did just that. In this episode, Sean returns for part two of his conversation with Eugene Gershman to dive deep into self storage, one of the most resilient and underappreciated asset classes in real estate. From analyzing market demand to dealing with REIT competition, Sean breaks down exactly how and why self storage has become his investment vehicle of choice. You’ll hear how he leverages his CPA background to bridge tax strategy with real estate execution, and why choosing quality over cash flow o...
2025-04-0322 min
Real Estate Development: Land to LegacyHow to Pay Less in Taxes Without Breaking the RulesDid you know you could front-load your property depreciation to potentially wipe out your real estate income—legally? Sean Graham, CPA and founder of Maven Cost Segregation, unpacks how savvy investors leverage cost segregation to minimize taxes and maximize cash flow. In this episode, he breaks down complex tax strategies like bonus depreciation, passive vs. active income treatment, and even how building materials can influence depreciation schedules. Whether you’re buying a single-family rental or developing a multi-million-dollar commercial project, understanding these strategies could make a huge difference in your returns.Guest BioSean Graham is a...
2025-03-2819 min
Passive Income Adventures110 - Take the Con Out of Contractor - Eugene GershmanUnlocking Real Estate Development: From Land to Legacy with Eugene GershmanJoin host Emma Powell as she welcomes real estate development expert Eugene Gershman to the show. Together, they dive into the intricacies of real estate development, sharing personal experiences, industry secrets, and practical advice for both novice and experienced developers. Eugene, in matching sweaters with Emma, discusses the importance of healthy conflicts in construction projects, the challenges of working with contractors, and the nuances of securing both retail and institutional investors. He also sheds light on the step-by-step process of partnering with landowners and navigating the complex world of development...
2025-03-0459 min
Real Estate Development: Land to LegacyThe Truth About HOAs Every Developer Must KnowHOAs – love them or hate them, they’re here to stay. But what if your HOA actually worked for you instead of against you? In this episode, we talk with Brandon Barnum, CEO of HOA.com, about how his company is transforming homeowner associations across the country. From increasing transparency and communication to reducing frustrating fines, Brandon shares how technology, AI, and good old-fashioned community-building can turn HOAs into something homeowners actually appreciate. Plus, he reveals how developers can save thousands in legal fees by using best-practice HOA documents, why real estate agents should become Certified HOA Specialists, and how...
2025-02-1930 min
Real Estate Development: Land to LegacyThe Secrets to Securing Loans and Managing RiskNavigating today’s real estate financing landscape is tougher than ever, with rising interest rates and tighter lending environments. Jake Clopton, founder of Clopton Capital, explains how to overcome these challenges by leveraging strategic capital sources, understanding the trade-offs between equity and debt, and effectively presenting loan packages to lenders. From creative uses of debt funds to risks in pre-development financing, Jake shares practical advice and insider tips to help developers and investors secure funding and manage risk in a volatile market.
Guest Bio
Jake Clopton is the founder and president of Cl...
2025-01-2323 min
Dragon's Gold: The Magic of MindsetFrom Land to Legacy: Eugene Gershman's Development JourneyEpisode Summary:In this episode of Dragon's Gold: The Magic of Mindset, Justin Mills interviews Eugene Gershman, CEO of GIS Companies, about his inspiring journey in real estate development, lessons in entrepreneurship, and the art of building lasting legacies. Eugene shares how family, resilience, and a focus on partnerships have shaped his career and how his phoenix mindset keeps him thriving in challenging times.What You’ll Learn:Why the phoenix mindset is essential for resilience in real estate and entrepreneurshipHow partnerships can multiply impact and successStrategies for balancing niche focus an...
2024-12-3146 min
Real Estate Development: Land to LegacyZoning, Financing, and Real Estate GrowthWayne Courreges III, Managing Principal at CREI Partners, shares a wealth of knowledge on mastering risk and maximizing returns in commercial real estate development. From leveraging seller financing to building relationships with municipalities, Wayne reveals how to navigate zoning challenges, evaluate investment risks, and structure deals that attract and retain investors. With $50 million in assets under management and a portfolio spanning multifamily, self-storage, and build-to-rent communities, Wayne’s insights offer a roadmap for success in real estate development.
Guest Bio
Wayne Courreges III is the Managing Principal of CREI Pa...
2024-12-1232 min
Real Estate Development: Land to LegacyFeasibility Studies and Team Building for DevelopersReal estate development offers incredible opportunities but demands careful planning and preparation to avoid costly mistakes. Sonny Moyers explains why building the right team and conducting a thorough feasibility study are essential for success. He shares insights on navigating hidden costs, creating strong contracts, and avoiding common pitfalls that derail projects. Whether you’re an aspiring developer or an experienced investor, Sonny’s practical advice will help you build wealth and legacy in real estate.
Guest Bio
Sonny Moyers is a highly accomplished real estate professional with more than 50 year...
2024-12-0727 min
Real Estate Development: Land to LegacyThe Real Talk on Multifamily DevelopmentEugene Gershman of GIS Companies took the stage at the Bisnow Multifamily Conference in Seattle to deliver a sharp and humorous take on innovation in multifamily real estate development. From his candid thoughts on sustainable building practices and technological amenities to a critique of the often impractical allure of luxury finishes and rooftop decks, Eugene's insights brought laughter and valuable lessons to the crowd. This episode captures his dynamic session, offering a fresh perspective on what really matters in real estate development.
My BioEugene Gershman is the CEO of GIS Companies, a...
2024-12-0610 min
Real Estate Development: Land to LegacyThe Art of Raising CapitalJay Conner shares insights on raising private money for real estate projects, emphasizing the importance of not relying on banks and instead creating a network of private lenders. He details his journey from begging banks for money to raising millions privately, explaining the strategies he employed, such as educating potential investors and leveraging relationships. Conner also discusses the benefits of using self-directed IRAs for real estate investments and how to offer attractive terms to private lenders. He invites listeners to join his Private Money Challenge and learn more through his podcast.
About Jay Conner
2024-11-3027 min
Real Estate Development: Land to LegacyDeveloping Profitable Short-Term RentalsThe discussion explores the evolving dynamics of profitable
short-term rentals, where hospitality meets real estate investment. George Salas provides insights into creating experiential properties that cater to families, business travelers, and vacation groups, emphasizing design, regulation navigation, and strategic market positioning. He shares how his portfolio leverages lifestyle-driven amenities, diverse target audiences, and strategic exit planning to deliver high returns. This episode unpacks everything from recession-resistant strategies to niche market insights, offering a blueprint for developers and investors aiming to tap into this lucrative industry.
About George Salas
George Salas is a visionary e...
2024-11-2335 min
Real Estate Development: Land to LegacyDeveloping Built-to-Rent ProjectsReal estate developer Andy McMullen discusses the growing trend of “build-to-rent” communities, explaining their appeal, economic advantages, and the challenges of development. He highlights strategic market selection, streamlined entitlement processes, and the increasing demand for single-family rentals. Andy also shares personal anecdotes from his career, offering valuable lessons on navigating financial hurdles, creating community impact, and delivering strong investor returns.
Guest Bio
Andy McMullen, a UCLA economics graduate, has built a
20-year career orchestrating nearly $1 billion in commercial real estate transactions. As Managing Partner at Legacy Acquisitions, he focuses on collaborating with world-class operators and prov...
2024-11-1630 min
Real Estate Development: Land to LegacyReal Estate Investing and Fundraising SynergiesEric Burns, founder of Flowers Capital, dives into his journey from a finance major and firefighter to a real estate entrepreneur and capital raiser. Eric shares how his background in finance and real estate helped shape his approach to investing, managing projects, and raising capital. He discusses the transition from residential to commercial real estate, emphasizing the importance of community, mentorship, and continuous learning. Eric also offers insights on evaluating investments, risk management, and the essentials of cultivating trustworthy business relationships.
Guest Bio
Eric Burns is the founder of Flowers Capital, a private
eq...
2024-11-1340 min
Real Estate Development: Land to LegacyPreventing Legal Pitfalls and Conflict ResolutionAttorney Corinne Rockoff dives into the nuances of legal planning, contract negotiation, and dispute resolution in real estate development. Corinne shares actionable strategies for avoiding litigation through early-stage legal planning, fostering strong relationships with contractors and consultants, and crafting clear, enforceable contracts. With a focus on real-life scenarios, she illustrates how developers can save time, mitigate risks, and ultimately achieve smoother project outcomes. Whether you’re a seasoned developer or just starting out, Corinne’s insights provide valuable perspectives on the critical role of proactive legal involvement in real estate development.
Guest Bio
Co...
2024-10-3141 min
Real Estate Development: Land to LegacyBuilding Smarter: Tax-Saving Secrets and the Future of Modular ConstructionThis episode features James Bohan, a CPA, real estate investor, and developer with extensive experience in navigating the complex intersections of real estate investment, tax strategy, and modular development. Known for his insights into real estate’s unique tax advantages and innovative construction techniques, James brings a tone of knowledge to help investors make savvy, tax-efficient decisions in the ever-evolving real estate landscape.
Topics Covered
1. Navigating Real Estate Tax Strategies
James and Eugene dive into the nitty-gritty of real estate tax advantages, covering how depreciation, non-recourse debt, and structuring can be...
2024-10-2632 min
Real Estate Educators Podcast with Kevin AmolschEugene Gershman - Constructing Passive Income, An Inside Look at Development DealsWant to achieve increased profitability through strategic development partnerships? Learn how to harness the power of land development instead of just selling it to maximize your returns. In this episode, you will be able to:Master real estate development partnership models for maximum profitability.Discover the benefits of passive investing in real estate for long-term gains.Unlock the advantages of developing over selling land and increase profitability.Learn how to navigate municipal regulations in real estate development with ease.Uncover effective strategies for fundraising i...
2024-10-2341 min
Real Estate Development: Land to LegacyRisk, Reward, and Returns with Max GonzalesIn this power-packed episode, real estate expert Max Gonzales joins host Eugene Gershman to explore the vast and dynamic world of real estate development and investment. This episode is more than just a discussion on real estate—Max takes us through critical insights on managing risk and the decision-making process in real estate projects. Max explains the often misunderstood risk profiles in multifamily deals, how to navigate lease-up challenges, and why understanding the details of your capital stack can make or break a project. The conversation also delves into broader economic trends, from inflation to interest rates, and how th...
2024-10-1238 min
Real Estate Development: Land to LegacyEfficiency and Innovation in Real Estate and Construction with Mike KaedingToday I sit down with Mike Kaeding, a visionary residential real estate builder and developer. Mike is revolutionizing the apartment construction industry by integrating advanced technologies and innovative efficiencies from other sectors, resulting in high-quality, cost-effective projects.
Mike shares his journey of transforming traditional construction practices by learning from the manufacturing industry, where labor productivity has skyrocketed by 760% over the past 60 years. He highlights how his team has managed to drive down construction costs by 20-30% through innovative techniques such as the assembly line approach adapted for building construction.
Listeners will learn about the challenges and...
2024-08-0730 min
Real Estate Development: Land to LegacyStreamlining Real Estate Investments with Prosway’s Abdullah AbunasrahWe dive deep into the journey of Abdullah Abunasrah, the innovative mind behind Prosway. Abdullah shares his transition from the car industry to real estate, highlighting the challenges he faced and the solutions he developed. Prosway, an online marketplace designed to streamline real estate investments, provides a platform where sellers can easily list properties and investors can quickly assess and make offers. Abdullah’s vision is to make real estate accessible and efficient, especially for new investors, by reducing the time and complexity typically associated with underwriting deals.
Throughout the episode, Abdullah discusses the in...
2024-08-0430 min
Real Estate Runway203: Best Practices for Global Real Estate ModelingIn this episode of the Real Estate Runway Podcast, Chad welcomes Eugene Gershman from GIS Companies to talk about unique real estate development strategies focusing on multi-family residential projects. Eugene shares insights on partnering with property owners to leverage their land for profitable developments, emphasizing the benefits of expert guidance and streamlined processes. The episode highlights the complexities of real estate development, the importance of financial modeling, and the value of collaborative partnerships. With a new podcast, "Real Estate Development Land to Legacy," Eugene aims to educate property owners and aspiring developers on the intricacies of the industry. Tune...
2024-07-2530 min
Real Estate Development: Land to LegacyInsights from Tech-Powered Analyst Stephon SmithIn this episode of “Real Estate Development: Land to Legacy,” we are thrilled to welcome Stephon Smith, a tech-powered commercial real estate analyst and Excel guru, who founded Accredev. Stephon shares his journey from developing an all-in-one financial model designed to handle various asset classes to founding his own company that not only aids in underwriting deals but also in fundraising and more. He discusses the advantages of maintaining a centralized database for all project scenarios, enhancing consistency and efficiency in managing real estate projects.
Stephon dives deep into the importance of having a robust finan...
2024-07-1832 min
Path To Passive: Real Estate Investing For Technology Professionals#32 - Unlocking Property Potential: The Art of Land Development with Eugene GershmanSend us a textIn this episode, Eugene Gershman, founder of GIS Companies, dives into maximizing property value through land development rather than selling it outright. He emphasizes the benefits of forming partnerships with property owners to share risks and rewards, underlining the importance of transparency and flexibility in such collaborations. Eugene outlines the development timeline, typically 4-7 years, with a target return of 2X equity multiple, and discusses the nuances of real estate investments, including risk management and market analysis. He also explores the role of technology in reshaping the development industry. He offers valuable advice...
2024-04-1955 min
Business NinjasSeattle’s Go-To Land Development & Building Company | Business Ninjas: WriteForMe and GIS CompaniesIn this episode, our resident Business Ninja Andrew and Eugene Gershman, CEO of GIS Companies, talk about how GIS Companies grew to be Seattle’s go-to real estate development and design-build authority. GIS Companies is a real estate development and construction company with an award-winning portfolio of iconic projects—including single-family custom residences, design/build estate homes, condominium buildings, mixed-use communities, and workforce-apartment complexes. Learn more: https://giscompanies.co/ -----Do you want to be interviewed for your business? Schedule time with us, and we’ll create a podcast like this for your...
2023-08-0812 min