Shows
Future CommerceInside Pinterest’s Trend Prediction MachineNearly 40% of Gen Z now chooses Pinterest over traditional search engines, and a growing number of this demographic is shifting to the platform to escape the chaos found in other social apps. The company’s VP of Ads Product Marketing, Julie Towns, reveals why this cohort’s innate desire for creative expression and curation is also driving this shift. Another growing audience for Pinterest? Men who now represent over a third of the platform's users, seeking everything from Pilates routines to parenting advice.Plus, we dig into how the platform's "taste graph" of 500 billion human-curated pins predicts tren...
2025-10-1751 min