Shows
Future CommerceE414: Kunle Campbell – Is Commerce in Conflict with Idealism?Live at Klaviyo London, Kunle Campbell joins Future Commerce to explore the tension between idealistic wellness brands and the realities of scaling in a capitalist system. Kunle and Phillip explore intentionality, identity formation, and how conscious consumers can navigate the cascade of marketing messages while staying true to themselves.Know Thyself, Choose BetterKey takeaways:Pure idealism faces scalability challenges: Growing wellness brands often must compromise their founding principles to reach broader audiences and achieve economies of scale, as demonstrated by Whole Foods' evolution from commune cooperative to mainstream retailer.Identity exchange drives commerce...2025-08-0827 min