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Showing episodes and shows of
Press@futurecommerce.com (Phillip Jackson, Michael Miraflor)
Shows
Future Commerce
Commerce Crashes Cannes
Philip dials in from London to chat with “marketing mercenary” Michael Miraflor, who’s fresh off his eighth year at Cannes Lions. And after the LinkedIn Thought Leader Industrial Complex weighed in on this year’s event, he is ready to share some thoughts. In this episode, we dissect how the prestigious festival has fractured into three simultaneous conferences, each serving different masters in an industry grappling with AI anxiety, platform consolidation, and the eternal tension between craft and commercialism. Listen now if you’re also wondering, what does creativity even mean anymore?French Riviera Dreams vs. Silicon Va...
2025-07-11
54 min
Future Commerce
[VISIONS] Episode 5: The Role of Commerce in Society
Show Notes“Being a retailer of a brand, there are a number of different pressures that I think they have to address, but in doing so, it will only make them stronger companies. It'll only make consumers want to shop with them more.” - Miya KnightsWhen it comes to sustainability, are consumers really adhering to their convictions or are convenience and practicality leading to incongruent behavior there?“Retailers are going to have to be a lot more transparent and a lot more in the same way that they've had to cope with the diversification of channels, the complexity of jus...
2022-09-05
1h 04
VISIONS by Future Commerce
Episode 5: The Role of Commerce in Society
Show Notes“Being a retailer of a brand, there are a number of different pressures that I think they have to address, but in doing so, it will only make them stronger companies. It'll only make consumers want to shop with them more.” - Miya KnightsWhen it comes to sustainability, are consumers really adhering to their convictions or are convenience and practicality leading to incongruent behavior there?“Retailers are going to have to be a lot more transparent and a lot more in the same way that they've had to cope with the diversification of channels, the complexity of jus...
2022-09-02
1h 04
Future Commerce
[VISIONS] Episode 4: Our Sh*itty Robot Future
We live in a world that doesn’t work all the way. Is the amount of automation and machine learning and AI and even robotics that we're implementing in the world, displacing people's jobs and having a human impact?Show Notes“It's creating some dynamics where a much smaller number of people can drive outcomes with a much larger number of dollars. If we're not really effective at promoting financial literacy and asking some big questions about what's different looking 20 years ahead from what the last 20 years were like, then there's going to be some collateral dama...
2022-07-29
51 min
VISIONS by Future Commerce
Episode 4: Our Sh*itty Robot Future
We live in a world that doesn’t work all the way. Is the amount of automation and machine learning and AI and even robotics that we're implementing in the world, displacing people's jobs and having a human impact?Show Notes“It's creating some dynamics where a much smaller number of people can drive outcomes with a much larger number of dollars. If we're not really effective at promoting financial literacy and asking some big questions about what's different looking 20 years ahead from what the last 20 years were like, then there's going to be some collateral dama...
2022-07-29
51 min
Future Commerce
[Visions] Episode 3: Romanticism
Live from the Visions Summit in West Palm Beach, FL, the conversation in this episode is around what we call Brand Romanticism. We’ve seen such an amazing proliferation of brand. There's more choice than ever before. Some say that brands are our canvas and the products are these new pieces of art that are being brought to the world. Are brands artists and our products their canvas?Show NotesAre some brands fooling themselves thinking of their role as one of art when really their product is more about commodity and their role is really ab...
2022-07-22
49 min
Future Commerce
[VISIONS] Episode 2: The Discourse
What makes people happy? Are brands capable of instilling happiness? In today's episode, we go live to the Visions Summit in West Palm Beach, Florida, to engage in a frank conversation about what motivates a consumer, and what power we truly have in fulfilling their needs and desires. Listen now.Show NotesAre we able to make customers happy? Is that our job? Brands may have given themselves a role in society that nobody asked them to fulfill.There’s a value system change taking place where more is not better, it’s damaging to the cons...
2022-07-15
1h 00