Shows
Future CommerceBrands After Vibes: Branding in the Days of SlopWhat happens when everyone becomes a brand for fifteen seconds? And what happens after brands become nothing more than ambient frequencies in our endless scroll? Today, we’re running back the highest-rated talk from VISIONS: LA.Emily Segal (K-HOLE, Nemesis) presents groundbreaking research on the post-peak vibe era, exploring what comes next when brands can no longer hide behind mood boards and atmospheric storytelling. From “strawberry girl summer” to “rodent boyfriend energy,” we've reached the absurdist endpoint of vibe-driven commerce…but what emerges from the wreckage of algorithmic sentiment monitoring?The Death of Vibes and What Comes N...2025-05-3015 min
Future CommerceFuture Commerce | Episode [After Dark] SINNERS: Wooden Nickels, Gold Sovereigns, and the Price of PowerJoin the Membership: futurecommerce.com/plus and save $10 on your first month with code AFTERDARK
Wooden nickels, gilded sovereigns, and a juke-joint cash drawer. We peel back the layers of Ryan Coogler’s SINNERS to show how currency turns into control—and why plantation scrip still echoes in today’s loyalty points. Get the full breakdown and bonus notes with Future Commerce Plus.
Join the Membership: futurecommerce.com/plus and save $10 on your first month with code AFTERDARK2025-05-2150 min
Future Commerce[After Dark] SINNERS: Wooden Nickels, Gold Sovereigns, and the Price of PowerJoin the Membership: futurecommerce.com/plus and save $10 on your first month with code AFTERDARKWooden nickels, gilded sovereigns, and a juke-joint cash drawer. We peel back the layers of Ryan Coogler’s SINNERS to show how currency turns into control—and why plantation scrip still echoes in today’s loyalty points. Get the full breakdown and bonus notes with Future Commerce Plus.Join the Membership: futurecommerce.com/plus and save $10 on your first month with code AFTERDARK
2025-05-2150 min
Future CommerceThe Marketer’s North Star is MythBrian goes live from Optimove Connect in London to explore how the idea of “positionless marketing” is revolutionizing the way we think about team structure, agility, and creativity in marketing. He chats with endurance swimmer and environmental activist Lewis Pugh, as well as DAZN’s Ria Chin-You and Optimove’s Paul O’Shea, about marketing’s future and how AI is shaping it.Strive for EpicKey takeaways:[12:25] Lewis Pugh shares how emotional drive and preparation fuel extraordinary feats—like swimming across the North Pole—and what brands can learn from that level of purpose.[20:29...2025-04-091h 19
Future CommerceThe Mind-to-Market Future is Infinitely ShoppableWe peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party!Think It, And It Will Be DoneKey takeaways:[9:00] News from the week: Shopify earnings, Klaviyo, bird flu, and the latest from Future Commerce.[15:30] Autonomous Vehicles Will Redesign Commerce: AVs will create massive changes in urban planning, retail, and logistics.[19:00] Amazon’s Next B...2025-02-211h 10
Future CommerceFC Radio Theater: A Day in the Life of Nana AlexaIntroducing a Future Commerce Radio Theater production: A Day in the Life of Nana Alexa, an original story by Erin DaCruz. Performed for radio by Joseph Discher and Leonor Woodworth. Voice production by Whole Story Studio.A Day in the Life of Nana Alexa can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Timecodes:[00:02:28] Time of day – 5:45[00:04:01] Time of day – 6:22[00:05:20] Time of day – 8:17[00:07:02] Time of day – 10:00[00:07:46] Time of day – 10:36[00:09:05} Time of day – 12:02[00:09:21] Time of day – 12:10[00:10:38] Time of day – 16:28[00:11:56] Time of day – 17:37[00:12:25] Time of day – 19:30[00:13:07] Time of day – 20:19[00:13:46] Time of day – 22:12[00:16:15] Time of...2024-12-2317 min
Future CommerceFC Radio Theater: The Wrong PartIntroducing a Future Commerce Radio Theater production: The Wrong Part, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio.The Wrong Part can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater readings: A Day in the Life of Nana Alexa by Erin DaCruz.Timecodes:[00:00:19] Act 1[00:11:35] Act 2Associated Links:Enjoy The Wrong Part in print: Order the Muses journalGet your copy of the Archetypes journalCheck out Future Commerce on YouTubeCheck o...2024-12-2023 min
Future CommerceFC Radio Theater: Dissociating at CostcoIntroducing a Future Commerce Radio Theater production: Dissociating at Costco, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio.Dissociating at Costco can be found in the Archetypes journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater readings: A Day in the Life of Nana Alexa by Erin DaCruz, and The Hardest Part by Brian Lange.Timecodes:[00:00:20] Chapter 1[00:08:19] Chapter 2[00:17:45] Chapter 3[00:26:43] EpilogueAssociated Links:Enjoy Dissociating at Costco in print: Order the Archetypes journalGet your copy o...2024-12-1829 min
Always Off BrandLIVE from Shopware - “Shoptoberfest with Future Commerce Philip Jackson!”Live recording with Talk Commerce Host Brent Peterson, we get to talk to FUTURE COMMERCE Philip Jacskson on the big report from Shopware and Future Commerce on the Honest Truth on RFP’s. Fun conversation and one of our 10 episodes recording at Shoptoberfest presented by Shopware in Brooklyn, NY in a beer haul! Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instag...2024-09-2314 min
數位時代 Business NextAI Spotlight_07. 金融佈局全攻略，AI助你秒懂顧客的心！根據金管會調查指出，目前全台灣有超過半數以上金融機構正積極運用AI技術解決產業痛點，除了內部營運的優化，更致力於提升使用者體驗。本集邀請中國信託商業銀行數位科技處數位應用三部副總經理宋政隆與我們一起探討金融業如何透過AI掌握顧客的心。 【我們想讓聽眾知道的是…】 本集問什麼：AI如何協助金融產業升級內部營運模式、提升外部消費體驗？ 產業三大痛點：金融服務同質化高、監管與合規挑戰、數位轉型和科技風險 【解方獻策，拆解痛點】 1.如何藉由 AI提升顧客體驗，滿足跨場景及個人化的金融需求，提升品牌黏著度？ 2.如何有效且安全管理繁雜數據？金融業最常使用哪類的數據？ 3.如何透過AI解決近期詐騙猖獗的問題？ 【立即索取】未來商務首檔商用AI關鍵報告書，2024 百工百業 AI 落地行動指南 >> https://bit.ly/3XrHMKJ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube：https://www.youtube.com/@FC-mt1tj 本集節目由未來商務與中國信託商業銀行共同策劃 Powered by Firstory Hosting2024-08-3026 min
數位時代 Business NextAI Spotlight_07. 金融佈局全攻略，AI助你秒懂顧客的心！根據金管會調查指出，目前全台灣有超過半數以上金融機構正積極運用AI技術解決產業痛點，除了內部營運的優化，更致力於提升使用者體驗。本集邀請中國信託商業銀行數位科技處數位應用三部副總經理宋政隆與我們一起探討金融業如何透過AI掌握顧客的心。 【我們想讓聽眾知道的是…】 本集問什麼：AI如何協助金融產業升級內部營運模式、提升外部消費體驗？ 產業三大痛點：金融服務同質化高、監管與合規挑戰、數位轉型和科技風險 【解方獻策，拆解痛點】 1.如何藉由 AI提升顧客體驗，滿足跨場景及個人化的金融需求，提升品牌黏著度？ 2.如何有效且安全管理繁雜數據？金融業最常使用哪類的數據？ 3.如何透過AI解決近期詐騙猖獗的問題？ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj 本集節目由未來商務與中國信託商業銀行共同策劃 Powered by Firstory Hosting2024-08-2326 min
數位時代 Business NextAI Spotlight_06. 企業換腦旅程！數智驅動讓AI成為你的助理、夥伴、教練在AI時代，生成式AI技術正席捲全球，廣泛應用於各領域。企業積極探索利用AI解決問題並優化流程，特別是在營運管理上。傳統系統如ERP、CRM、SCM雖能解決部分難題，但仍面臨資料分散、效率低、知識傳承困難等挑戰，以及操作中出現的人為疏失和高工時問題，影響營運效率和員工適應性。本集邀請鼎新電腦前沿數智創新研究院院長與我們一起探討企業如何利用生成式AI驅動營運效能。 【我們想讓聽眾知道的是…】 本集問什麼：AI如何幫助企業驅動營運效能？ 產業三大痛點：數據資料碎片化、決策不及時、流程繁瑣不易上手 【解方獻策，拆解痛點】 1.如何減少處理非結構化資料時間？ 2.如何善用AI打造高效作業環境？ 3.如何讓員工快速上手AI工具？ 👉🏻立即報名2024數智未來峰會👉🏻https://lihi2.com/RFkqT ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 🔥新商業解方大展ＸAI產業創新盛會🔥 【 2024 AI TAIWANＸFUTURE COMMERCE】 全台最大AI產業生態系應用展 強勢登場！ 7/25（四）～ 7/27（六）📍臺北圓山花博爭艷館 立即免費報名：https://fcexhibition.pse.is/5zkusg 了解更多展會資訊：https://fcexhibition.pse.is/5zkuna 本集節目由未來商務與鼎新電腦共同策劃 Powered by Firstory Hosting2024-07-1931 min
數位時代 Business NextAI Spotlight_05. 從「自動化」到「智動化」！企業如何在資料中挖掘獲利金礦？製造業一直是台灣經濟的支柱產業，為我們的國家創造了大量的就業機會和經濟價值。從缺工到老師傅的傳承，製造業不可避免地面臨人才挑戰。而AI和雲端運算的發展為產業提供了新的解決方案，「智慧製造」成為了製造業轉型升級的關鍵目標。本集邀請新漢策略行銷協理分享企業該如何實現數位轉型，邁向AI化和智慧製造？ 【我們想讓聽眾知道的是…】 本集問什麼：從「自動化」到「智動化」，製造業如何透過AI轉型？ 產業三大痛點：缺工導致經驗傳承出現斷層、數位化不足，數據無法有效運用、智慧工具機導入成本過高 【解方獻策，拆解痛點】 1.工廠人才現斷層，經驗如何有效傳承？ 2.自動化不等於智慧製造，企業如何打造智慧工廠？ 3.永續揭露準則接軌在即，企業如何加速綠色轉型？ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj 本集節目由未來商務與新漢集團共同策劃 Powered by Firstory Hosting2024-07-1236 min
數位時代 Business NextAI Spotlight_04. 企業一窩蜂AI轉型該跟進嗎？台灣大哥大這樣練出AI體質在AI浪潮席捲全球的今天，你的企業準備好了嗎？本集節目邀請到台灣大哥大企業服務事業商務長朱曉幸，揭秘企業如何踏上AI轉型之路，從客服系統的革新到整體營運效率的提升，為你剖析AI導入的關鍵策略！究竟企業該如何評估自身需求？AI轉型的第一步應該從哪裡開始？ 【我們想讓聽眾知道的是…】 本集問什麼：企業一窩蜂「AI轉型」該跟進嗎？ 產業三大痛點：缺乏明確的數位轉型策略、數據管理難以支持AI應用、無法及時處理大量客戶問題 【解方獻策，拆解痛點】 1.如何制定有效的AI導入策略？ 2.如何優化數據管理以支持AI應用？ 3.如何利用AI提升客服效率和品質？ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 🔥新商業解方大展ＸAI產業創新盛會🔥 【 2024 AI TAIWANＸFUTURE COMMERCE】 全台最大AI產業生態系應用展 強勢登場！ 7/25（四）～ 7/27（六）📍臺北圓山花博爭艷館 立即免費報名：https://fcexhibition.pse.is/5zkusg 了解更多展會資訊：https://fcexhibition.pse.is/5zkuna ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj Powered by Firstory Hosting2024-07-0534 min
數位時代 Business NextAI Spotlight_03. 企業老闆好吃驚！這樣用LLM快速實現降本增效生成式AI浪潮席捲全球，越來越多企業開始探索導入AI後所帶來的可能性。在這個數據驅動的時代，人工智慧也已不再是大企業的專利，許多中小企業開始積極導入AI以提升產業競爭力。但在數位轉型的過程中，企業也面臨著幾項挑戰！本集邀請到CloudMile萬里雲數據應用團隊主管Welly Zhang，與聽眾分享企業應該如何導入合適的AI解方，以及在導入過程中可能會遇到哪些難題？ 【我們想讓聽眾知道的是…】 本集問什麼：企業應該如何導入AI、員工需要裝備哪些技能？ 產業三大痛點：公司整體對於AI相關認知不足、數據資料難以整合、專業人才缺口 【解方獻策，拆解痛點】 1.導入AI前，企業如何盤點自身需求／痛點，尋找最適解方？ 2.導入生成式AI時最大的痛點是？企業可以如何應對？ 3.公司員工需要具備哪些技能才能掌握科技趨勢？ 想要了解更多萬里雲的AI導入服務？ 點擊諮詢 ⏩️ https://mile.cloud/zh/cloud/solutions/cloud-security ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj 本集節目由未來商務與CloudMile萬里雲共同策劃 Powered by Firstory Hosting2024-06-2832 min
數位時代 Business NextAI Spotlight_02. GenAI時代不可不知的資安防身術全攻略，深入解析企業數位韌性！根據 Gartner 的預測，到 2026 年超過 80% 的企業將在生產環境中使用生成式 AI，遠高於 2023 年不到 5% 的比例。隨著生成式 AI 大規模應用於企業，資安風險成為管理者必須重視的一大議題，也引發了業界對 AI 資安的熱烈討論。為協助企業有效因應這一挑戰，本集邀請到蔚藍雲策略諮詢總監黎嘉龍 Daniel，與我們一同探討在 AI 時代下，企業該如何建構完善的資安防護，從容應對潛在的威脅與挑戰！ 【我們想讓聽眾知道的是…】 本集問什麼：AI如何協助企業建立更強大的資安防護網？ 產業三大痛點：資安威脅不斷演變、資安人手不足、產品和服務過於複雜 【解方獻策，拆解痛點】 1.如何看待生成式AI快速發展帶來的資安影響？ 2.如何運用AI預測資安攻擊？ 3.如何尋找適合的資安工具？ 想要了解更多蔚藍雲的資安顧問服務？ 點擊諮詢 ⏩️ https://www.electrum-cloud.com/article_d.php?lang=tw&tb=5&id=1471 ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj 本集節目由未來商務與Electrum Cloud蔚藍雲共同策劃 Powered by Firstory Hosting2024-06-2125 min
數位時代 Business NextAI Spotlight_01. 行銷新戰場！不要再跟風了，這樣做留下超忠誠顧客！行銷策略在品牌決策中扮演著關鍵角色，而在近年AI崛起、大數據應用與ML技術在產業中的活躍表現，數位行銷的遊戲規則早已改變，該如何利用AI打造最佳化顧客體驗旅程？本集邀請到數據行銷的先行者，cacaFly 數據應用顧問Megan，與我們探討AI行銷下的新戰場！ 【我們想讓聽眾知道的是…】 本集問什麼：AI如何幫助品牌制定最佳個人化體驗旅程？ 產業三大痛點：行銷不如預期、行銷人員力不從心、數據庫被浪費 【解方獻策，拆解痛點】 1.如何提高行銷品質？ 2.如何找最適合的行銷工具？ 3.如何有效使用CDP？ 想知道更多關於 cacaFly 的行銷策略？ 立即填單➤https://lihi.cc/S1ll4 ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ ⁕ 《AI SPOTLIGHT》為全台最大產業創新社群《未來商務》首開的專屬podcast節目，白話解析新商業機會，解構「產業AI化、AI產業化」前瞻關鍵動脈，分享最新AI解決方案、以及實際應用與案例。我們將持續關注產業AI落地關鍵解方，立即上各大社群平台與我們討論最新產業趨勢！ 《未來商務》Facebook：https://www.facebook.com/futurecommerce.tw 《未來商務》Instagram：https://www.instagram.com/futurecommerce_official/ 《未來商務》Youtube： https://www.youtube.com/@FC-mt1tj 本集節目由未來商務與cacaFly聖洋科技共同策劃 Powered by Firstory Hosting2024-06-1426 min
VISIONS by Future CommerceThe Celebration of InsincerityHas the push for engagement over enlightenment led to a rise of insincerity from brands and the way they interact with the public? Should brands comment on controversial topics such as politics and how can they do so authentically without perpetuating this celebration of insincerity we see among us? This is a conversation that needs to be had because it affects all of us. Listen now!Show Notes“Brands need a point of view. And the question to me is more how it gets communicated and where it gets communicated. But I think if a brand is...2023-01-1954 min
VISIONS by Future CommerceKeeping Up with the Joneses: Network Effects in Software EcosystemsHow does looking around at what others are buying affect purchasing behavior and why does that matter? Why do companies have to be aware of their own tendencies to be tempted to keep up with the Joneses and how can they balance risk taking and differentiation with also building on a secure tech stack?Software FOMO“People do things differently, they behave differently, when they think someone's observing them or when they are actually being observed.” - Brian LangeThe more contextually we look at purchasing behaviors and the more data is industry-specific, the more we can unde...2023-01-1145 minVISIONS by Future CommerceThe Homogenization of ExperiencesHow can brands differentiate themselves while remaining intuitive and familiar to consumers? Are your car, phone, or shoes an outward sign of your personality? What is leading to the trend of odd-ball, zany web designs? Different but FamiliarWhen it comes to experiencing a brand, the desire for something more than utilitarian varies from person to person“You're expecting certain types of content to be delivered in a specific way. And that's part of the attraction is for it to be this really intuitive, familiar experience. So I sort of put that to the side and thin...2022-12-2141 minVISIONS by Future CommerceEpisode 6: Sacraments of Commerce: Have Brands Become Proto-Religions?There's been a lot of talk about this place that brands take in our lives that tries to fulfill meaning and purpose and community in all of our lives. And we've given a term to this today. We're talking about The Sacraments of Commerce. A lot of brands today ask us to put some faith in them or to believe in them. And what about the algorithm gods? Bigger Than Me“You can't have integrity, you can't be building for the long term unless you are sustainable underneath. It's easy as a customer to believe in tha...2022-11-2149 min
Future CommerceConspicuous ConsumptionCrossborder, Spotify, and The Truths of Modern Living“A lot of growth in retail and eCommerce is trying to sell you things that really nobody actually needs.” - PhillipBehavioral purchasing modes help explain personal shopping habits and the need to stock up on a product one really likes. We all have behavioral purchasing modes, even though each individual might go about it differently.Step by Step Season 7 Preview: The future of many brands is to go cross-border. But American brands cannot expect that other countries and cultures will have the same shopping habits and demand curve as US mark...2022-02-1142 min
Future CommerceThe Big Show Must Go On (The Top 5 Takeaways from NRF 2022)A Pop-Up Amazon Go?Overall, health safety was top of mind for everyone“The safety protocols and the vaccine protocols worked very well for this event, and I think it proves we can have large scale events even if they're lightly attended.” - PhillipThe shining star of NRF ‘22 was the innovative Amazon Go Pop Up Store on the main floor, providing attendees with convenient snacks and needs.Maybe they should consider hosting it a different weekend? Not MLK weekend…“Prior to the 90s, there was the age of clientele and glamor to retail that NRF to some degree represente...2022-01-2857 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe False Dichotomy of Brand Vs. Conversion - SEASON 1 FINALE (Conversation with Michael Bower, Founder/CEO of Nyla)For the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now!The Forever Changing Landscape of eCommerce{00:06:20} “But there's a language also in the thought process and the way that we address problems. And I think that there's a similar but distinctly different language that founders and retail merchants have to create and cultivate on their own.” - Ingrid{00:11:36} “The co...2022-01-2544 min
Future CommerceMagdalena Kala: "I'm a Consumer Needs and Wants Investor" (From DTC to Web3)“Every Company Will Be a Crypto Company”Mags is someone who is thinking about the future of the startup ecosystem. She’s passionate about why and how people spend their time, money, and attention“The reality is people will always have needs, they will always buy things and services to fulfill those needs. New brands will still be launching.” -MagsThe journey of NFTs is still early. In many ways they’re very similar to DTC brands as its become easy to launch, and the early movers have made a lot of moneyIn return, we’ve gotten flooded with too many optio...2022-01-211h 03
Infinite Shelf - An Omnichannel Podcast by Future Commerce"Look Inside Before Looking Outside" (Talking Talent with Arielle Knutson, former VP of Marketing at Nuun Hydration)Ingrid is joined by Arielle Knutson, former VP of Marketing at Nuun Hydration. They chat about her time at Nuun, building cultures and working environments, to building brands that people love and don't want to live without. Tune in now!The Impact of Culture and Leadership {00:09:21} “But I think some of the things that I always tried to stay mindful of, that I think really made that difference and that impact for Nuun as a brand is look inside before you look outside.” - Arielle{00:10:47} “But I think the magic really happens when an internal team that's...2022-01-1942 min
Future CommerceRelationship Commerce (Feat. Eddie Hsieh, Ordergroove and Daniel Kim, Hawaii Volcanic Beverages)Connecting Acquisition Back to SubscriptionHawaii Volcanic Beverages is a purpose-driven ultra-premium alkaline water and active lifestyle brand based in Hawaii.Ordergroove helps innovative brands enable Relationship Commerce with successful subscription, predictive reorder, and membership experiences.“Water brands have a tremendous opportunity in really high, densely populated metropolitan areas…no one wants to lug around a case of water in the subway, walk up 10 flights of stairs to their apartment on a monthly basis. So why not just order it online?” -DanielThere are three major parts of relationship commerce. How you get them to enroll, the way you retain...2022-01-1439 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceTrust is a Must (Conversation with Isaac Newton, Co-Founder/CEO of Pattern)Today, Ingrid is joined by Issac Newton, Co-Founder/CEO of Pattern. Tune in to hear their conversation about what it takes to have trust in our partners. From hiring, to becoming servant leaders, and creating a safe environment. Listen now!What’s Bigger Than Trust? {00:11:31} "Hey, maybe we should do something together. We still have great chemistry. We love working together, we respect one another..." - Isaac{00:20:58} “Because the match means everything and they're not going to be happy and you're not going to be happy. And then on the other side, when there is a match...2022-01-1345 min
Future CommerceOur Favorite Shopping Scenes (What classic movies teach us about modern commerce)Living Rent-Free in our BrainsThe drop culture and the hype culture have created a much shorter attention span.“We trample over each other to get the goods we want.” -PhillipGuided commerce has an emotional and personal impact when you do it in person, in such a way that it never lands the same when you’re doing it from a questionnaire.“Those sorts of sensory moments in commerce are often overlooked, but those are the things that actually make customer experience.” -Phillip“Ee-commerce is democratized access to at least the understanding of what's available and to browse and to shop...2022-01-1253 min
Future Commerce2022 Predictions: Back to the FuturePredicting the Ecom, DTC, and Tech winners and losers of 2022It’s a new year and spoiler alert…Brian still loves Costco. He’s actually banking that it becomes the biggest retail winner of 2022, whereas Phillip is rooting for GAP Brands (Old Navy, Banana Republic, Atheta)Will Amazon come out as the biggest retail loser of 2022? Possibly. Everyone is feeling the effect of disinformation and it doesn’t seem to be getting betterCould beauty brands be leading the way in DTC this year? Phillip and Brian are thinking Harry’s and Hero Cosmetics“To criticize a direct to consumer bra...2022-01-071h 22
Infinite Shelf - An Omnichannel Podcast by Future CommerceMid-season Highlight SpecialToday on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now!Halftime Reflection…”What’s Going on Everyone?”{00:02:14} “He actually listens to the episodes with a pen and paper and a notepad next to him so that he can write down some of his thoughts as he's listening so he doesn't forget when we are talking about it later.” - Ingrid{00:05:32} “What struck me here is it reminded me of a conversation that we had in a simpler time, Brian, of the The Age of Clienteling and how digita...2021-12-2838 min
Future Commerce"Pour Some Out for Old Yeller" (The Best of 2021)"This is Not Van Gogh"Today we're reviewing the best of the podcast in 2021, but instead ofBranded resale enables you to have a better understanding of how things are being bought and sold and how your brand is having a life after you’re done“The most sustainable product in the world is the one that already exists.” -Adam“Brands are actually a new kind of canvas. They are a piece of art to some degree.” -PhillipWe live in a world full of existential crises, but it's kind of fun. Sometimes other people won't agree with you that something...2021-12-241h 11
Infinite Shelf - An Omnichannel Podcast by Future CommerceWeb3 BTC DOA FUD WAGMI: WTF (with Michael Janiak, Co-Founder and Executive Creative Director at Pattern)Today we are talking Blockchain, Metaverse and Web3. Michael Janiak, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation!Your identity is in your back pocket {00:04:53} “What it means to me at its core is essential that rather than being based largely on private servers, Web3 is largely, the idea is to largely base it on public Blockchains. That is the core fundamental difference between where we've been and where it could go.” - Michael{00:07:38} “And as I walk into stores, they welcome...2021-12-2257 min
Future Commerce“Algorithmic Secularism”: Reviewing the Big Ideas from 2021 on Future CommerceThe First Ever Future Commerce DraftEvery person has a blind spot, and your mind fills that gap. But what are we missing? “We resort to hard data or often like quantifiable knowledge instead of gathering true, in the moment insight from people from their perspective, that first person perspective, which is really, really hard to validate.” -BrianExperience is different from every moment to every moment. We often don’t pay attention to the data that is related to our narrative.“I believe what we do is more art than it is expert analysis, right? Or an exploration of thought le...2021-12-171h 03
Infinite Shelf - An Omnichannel Podcast by Future CommerceBrand is a Loose Term (talking Amazon with Garrett Bluhm, CEO of Drafted Commerce)Ingrid’s good friend and colleague, Garrett Bluhm, joins the pod today to talk about all things Amazon. There are a lot of things going on within the Amazon world at all times, but this episode is dedicated to what it means to be a brand, quote-unquote on Amazon, what that looks like going into 2022, and the epic growth of Amazon consolidators aggregator machines. Listen now!Building a Brand fit for Amazon {00:04:16} “And one of those things that I've been interested in following is just all of the consolidators and aggregators and just the amount of, frank...2021-12-1441 min
No Country for In-Store RetailEp001 - Tech & Tradition: How In-Store Retailers Can Nail Seamless Omnichannel PresenceIn this episode of No Country for In-Store Retail, we take a look at why being present across online and offline platforms is important, how brick-and-mortar retailers can do this without having to splurge, and the two aspects of creating this seamless presence across channels – by building and sustaining a community, and leveraging omnichannel sales. We also talk about how people counting solutions can help in this process.Link to mentioned content: https://futurecommerce.fm/posts/insiders-098-i-reject-the-simulationGot an idea or question? Drop a mail at info.retailytix@gmail.com, and let's get talking!...2021-12-1305 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMake It Once, Sell It 2,3,4 Times (A Conversation with Wilson Griffin, Co-Founder/COO of Recurate)Today Ingrid has a conversation with Wilson Griffin of Recurate to talk about why and how brands can take charge of their secondhand market capitalization while doing the most impactful thing a fashion brand can do where it's sustainability. Can I gain value in this purchase? {00:06:00} “But I love the concept that you're sort of taking the brands away from this pattern of create something, sell something, create something, sell something. Where it's like, create something and then sell it. And then sell it again.” - Ingrid{00:11:15} “So clearly, there is so much benefit to creating somethin...2021-12-0733 min
Future Commerce“A Flat Line Isn’t a Flatline” — a BFCM RecapThe Way We’re Shopping Has Changed Forever When looking at Black Friday/Cyber Monday recaps, retail analysts and reporters drew a little bit of a flat lineBrands are seeing underwhelming sales growth on Amazon's Black Friday. “In general, performance for many brands was somewhat muted compared with the bumper 2020 sale event. A considerable factor could be that it appears that shoppers did not flock to Black Friday deals as eagerly this year.”- Kiri Masters, Forbes“More and more of these types of companies are being transparent with their data, even though they're private companies. As they become mo...2021-12-0331 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceEmpowering Teams 101 (Conversation with Michelle Bacharach, Founder/CEO of FindMine)At some point, we all find ourselves stuck in our mission to accomplish a goal. We're unable to move forward, solve the problem, or convince people to see things in a new way. We just get frustrated. These are moments where the connections that we make with the humans around us make a huge difference. Michelle Bacharach, Founder/CEO of FindMine joins Ingrid today to chat about empowering our teams in this mission. Listen now!Building Successful Innovation Teams{00:02:41} “So most brands and retailers have more products than they can produce high quality content for.” - Mich...2021-11-3039 min
Future CommerceThe Year of Experiential Gifting (It’s All About Experiences )Becoming a Gift Influencer Drips vs. Drops? Drips all the way. Businesses should be providing drips to their customers, constant communication. Whereas drops are the seasonality of pushing your customer. “I love the always-on drip culture. I do still think there's excitement and like sexiness to a big drop. But you have to make sure that those drops are super, super necessary in the moment, like hitting exactly where they need to hit and then using the drips throughout the year to prepare for the big drops, but then also make sure that you're staying relevant and on top...2021-11-2650 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe Discount Drug (Interview with Givz Founder/CEO, Andrew Forman)We keep it real here on Infinite Shelf. We don't paint a shiny varnish on a messy topic and gloss over the details. We put on our reality hats, face facts, and try to solve the problem as best we can. Today on the pod we'll do exactly that in Ingrid’s interview with Givz Founder and CEO, Andrew Forman. Listen now!Discount Double Check? {00:04:09} “First, brands are trying to get away from discounts as much as humanly possible. They recognize it brings in the lowest lifetime value customers the first time... So how do we get awa...2021-11-2331 min
Future Commerce"The Internet Has So Much More Potential" - For the Risk TakersSmart Contracts are the New Covenants “All this stuff is stuff that's been out that we've been talking about for quite some time, but it's actually finding its way into the mainstream now and that's really exciting.” -Brian The future is fractional ownership and we are seeing it happen right now with an autonomous organization potentially fractionally owning the governance of us all being able to acquire a copy of the Constitution of the United States of America.“There's an ecom brain drain risk here in that these sexier, open source projects today are effectively of this variety where f...2021-11-191h 03
Infinite Shelf - An Omnichannel Podcast by Future CommerceToy or Tech? (Chat with Madison, CEO/Founder of The Mada App)Joining Ingrid today is Madison Semarjian, CEO/Founder of The Mada App. Tune in to hear a thing or two from Madison about designing and launching products that people will love. Out with the old, in with the new. {00:03:28} “So I really wanted to figure out how we can use artificial intelligence and other technology to really build this meaningful connection with younger generations? So, yeah, that's kind of how it came about.” - Madison{00:04:03} “So, you know, my age group is the first one to grow up with access to the world in their pocket with thei...2021-11-1628 min
Future CommerceNo Best Practices (Feat. Alex Greifeld, No Best Practices)Approaching Dork ModeNo Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line.“There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut driven, and then, “I'm making data driven decisions," and then there's the "Well, there actually are some kind of guiding principles that can explain what's going on," to help you to avoid analysis paralysis. That's what I'm trying to go a...2021-11-1246 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMini Dream Teams (feat. April Uchitel, Co-Founder and CEO of THE BOARD)Today on the pod, Ingrid sat down with April Uchitel, Co-Founder and CEO of THE BOARD. They chat about talent and the humans behind the brands that bring brands to life. PLUS: product development, distribution, marketing, and everything in between that wouldn't be possible without those people. Listen now!“It gets lonely at the top”{00:06:03} “A lot of young entrepreneurs moving at the speed of light, you know, kind of that move fast, break things, don't ask for permission and apologize later mentality, which is just not the world that I ever grew up in.” - April{00...2021-11-0950 min
Future CommerceA Transaction Isn't an Exchange of Goods (Feat. Romain Lapeyre, Gorgias)Superseding Customer Relationships "Relationship supersedes brand" is a phrase that we've often said on the podcast, but Phillip is calling this into question.A transaction doesn’t have to be an exchange of goods or monetary. It can be influence, it can be power dynamics, it’s identity exchange.“What often is overlooked is the employee experience in delivering service and support. It's never been more important than it is today.” -PhillipGetting customer service right during post purchase is important and solidifies loyalty, but prepurchase is just as important. “The role of a customer support agent is morphing into somethi...2021-11-0553 min
Future CommerceIntroducing Infinite Shelf: Can We Stop Being So Binary?!?Having Conversations That Don’t Exist in Other PlacesWelcome to Infinite Shelf, a human-centric show designed to help explore what it takes to make brands, products and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability.Phillip and Brian of Future Commerce join Ingrid to welcome Infinite Shelf to the networkThe three play a game of “Get off my Lawn,” where INgrid has the guys guess what different TikTok lingo means.“When we talk about Infinite Shelf, the stuff gets onto the shelf somehow and the stuff gets taken off the shelf by someo...2021-11-0340 min
Future Commerce“The Beer Distribution Game” - A Twitter Spaces Conversation (w/ Lakhveer Jajj)Our Inability to Predict Demand The National Retail Federation predicts a whopping 10.5% increase in holiday spending this year.Maybe supply chain issues are overblown? Moselle is on a mission to provide e-commerce businesses with everything they need to create stable and scalable supply chains.The Beer Distribution Game is really just supply chain 101. If you have shortages or additional lead time in this game, you'll basically run into supply-demand issues. A lot of what's happening now is on the extreme end of it, where there's a lot of individual things in the chain failing or slowing down immensely.“Unle...2021-10-2930 min
Future CommerceThe Creative and Relational Come Together (Feat. Rosa Hu, Yotpo)Building a New Type of Relationship“For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -RosaIn recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers. “It’s never been more important than now to truly understand your customer. This partnership with Shopify allows us to grow that relationship and loyalty with customers.” -RosaHow does Yotpo provide more value to customers compared to others? It’s the little things. Packaging, service, 24-hour chat help...2021-10-2245 min
Future CommerceIn-Store is the Next Frontier for Digital (Feat. Roland Gossage, CEO of GroupBy Inc.)The Modernity of Site SearchWe recount Brian’s visit to Aime Leon Dore’s flagship store in Soho, talk about the store design, the need for physical retail for “anchoring” the ultimate vision of a brand.We contrast the store design of ALD with another Soho shopping experience: Shinola. The future of digital requires having a physical experience. Brian’s ALD experience will likely drive future digital purchases.We’re in a brave new world of being introduced to brands. Price doesn’t matter anymore. User accessibility is what’s important. “In-store is the next frontier for digital.”- BrianTher...2021-10-151h 12
Future Commerce“Millennial Golden Corral”, Expo East, and FOMO in DTC CPG (feat. Kendall Dickieson, DTC and CPG Nerd)“If only there were a way to sample new products... in a warehouse of some sort?”If you’re not an influencer or active on social media, how can you sample a product as a consumer? How cool would it be if there was a way to get into a warehouse with every product available for sample! “We need the raw, realistic community members, not influencers, sharing the content and saying, "these are my thoughts and this is how much better it is.’’ The people need to hear that. “-KendallAs consumers we often chase the newest luxury items, because we enjo...2021-10-011h 01
Future CommerceThe Great American Mall Comeback - The Return of Mall BrandsBankruptcy and financial peril is the rite of passage for the Mall brand.The return of mall brands is upon us. But how did they make the turnaround? By taking risks, for one. Partnering with Kanye could be a mistake, or stroke of genius to take the storied brand back into the premium category and pivot away from availability to scarcity.“I actually see the partnership between Kanye and GAP as actually the start of the Gap turnaround. I mark that as the moment. From a cultural standpoint and brand standpoint, the partnership with GAP and Kanye was th...2021-09-241h 09
Future CommerceASMR and the SaaSification of Experience (feat. Gary Benerofe)On Headless, Influencers, and Live StreamingWhat does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - GaryProduct market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.The law of platforms is always evolving. “The platform always evolves where its ecosystem performs R&D for it, an...2021-09-0352 min
Future CommerceDon't Call it a Pivot (feat. Emmett Shine, Co-Founder of Pattern)God-Like Technology Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life.The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper.“There is a future where people are going to find some way to silence the digital noise” -PhillipWith so many individual merchants comes a lot of fragmentation, similarly to how markets work there is disruption and consolidation, there's efficiencies to be found in all the fragmentations. “In interper...2021-08-2059 min
Future Commerce“Spoiled For Choice”: Acquisitions and Roll-Ups for Amazon FBA and DTC (feat. Keith Richamn, Co-Founder and CEO of Boosted Commerce)“FBA” - Fruit by the Acre? More like Fulfillment by AmazonBoosted Commerce is an eCommerce platform working to distribute the most up-and-coming brands on a global basis.“We started Boosted really as a way of identifying these amazing businesses and brands that people have created.” -KeithAmazon is the world's largest shopping mall, and its importance is only going to increase over time. By getting a spot in this shopping mall, Boosted will be able to create great long-term success. What should a brand look for in terms of the future? Durability, packaging of the product, and the brand ele...2021-08-0648 min
Future CommerceTaking On International Fulfilment with ShipBob (feat. Casey Armstrong, CMO of ShipBob)Building for the Future of Ecommerce LogisticsShipBob is a full service fulfillment platform coming out of a remarkable Series E that clocked in at $200 Million. ShipBob has been a partner of Future Commerce for a while now and we couldn’t wait to talk about this incredible raise.There are a lot of different shipping solutions across the buyer journey, and it can lead to a bit of confusion. ShipBob is helping break this confusion by being the one solution, which is what customers, merchants, and consumers want. It does this with integrations to multiple labelling and ord...2021-07-2355 min
Future CommerceWalmart Health and the Consumerization Healthcare (feat. Marcus Osborne, Vice President of Walmart Health)The “84-Point Check”, but Make it HumanWith almost a million and a half associates in the United States and 150 million customers in stores and online, it's safe to say they’re one of the largest retailers in the world. But what are they doing in health? A lot, it seems.Walmart has been in the healthcare world since the 70s; they realize that they have a significant role to play. With 90% of Americans living within 15 miles of a Walmart, they’re aiming to address the care needs of people and help get access to basic healthcare in an affor...2021-07-1658 min
Future CommerceWhat does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)“OMG CDP” Wait. What exactly is CDP? Customer Data Platform.Wielding CDP well means brands can provide a freaky-personal experience for customers.Customers will freely give brands their first-party data if it means their experience will be better. Don’t blow it by making their experience worse.“If the expected behavior is convenience, then not only it's not freaky, it's what they're hoping and expecting you to do and they reward you with that with more activity and more loyalty over time.” - JoshCDP can power personalization and segmentation efforts. How do we know if this is too “big-brotheris...2021-07-0947 min
Future CommerceInsights Per Minute- Shopify is subsidizing R&D with its App DevelopersThe Multiverse is Real “Brands are like cows because it’s very easy for them to understand how things affect them, but it's very hard to see how things in the world affect others.” -BrianTechnology can act as a containing—or limiting—factor. It can enable cost savings, but it can also be an enabler of more meaningful interactions.Shopify is looking to the future as a global empowerment of a merchant classDigital channels for legacy retailers boomed during the pandemic. Why? Default behaviors are latent. We will always regress to defaults, especially in a retail context. Best Buy is a gr...2021-07-021h 17
Commerce Talks with Alexander Graf#52 Phillip Jackson about the Magento Saga and the current trajectory of ShopifyOn his website futurecommerce.fm Phillip writes: "We are a collective of eCommerce operators who have helped to build digital commerce channels for some of the world's most recognizable brands." After reading and listening to some of his content it became clear that he is a "must have" guest for commerce talks. His experience with Magento, his views as a developer and his operational insights in some of the biggest US commerce projects create a very cool base for our conversation.
About Spryker: https://www.spryker.com
FutureCommerce: https://futurecommerce.fm/2021-06-2348 minCommerce Talks with Alexander Graf#52 Phillip Jackson about the Magento Saga and the current trajectory of ShopifyOn his website futurecommerce.fm Phillip writes: "We are a collective of eCommerce operators who have helped to build digital commerce channels for some of the world's most recognizable brands." After reading and listening to some of his content it became clear that he is a "must have" guest for commerce talks. His experience with Magento, his views as a developer and his operational insights in some of the biggest US commerce projects create a very cool base for our conversation.
About Spryker: https://www.spryker.com
FutureCommerce: https://futurecommerce.fm/2021-06-2348 min
Future CommerceMillennials Think They Invented EverythingThe Internet is a Literal WebCongratulations to friend of the show, Ian Leslie, and to Industry West for ranking on 2PM’s DNVB list and for Adobe Experience Maker Awards. Phillip and Brian talk about the Adobe Experience Maker Awards, the rankings, and ask the question of how some brands are ranked so highly. Millennials didn’t invent meal prep delivery. Schwann foods, and catalog delivery — even the milkman — are all examples of modern reimagining of pre-existing retail models.In eCom news, Shopify continues to eat the world, bringing in another investment of Stripe, and launching payments buttons a...2021-06-1855 min
Future Commerce[Step by Step] How Can I Leverage 3PL and xMS to Increase Revenue?“It’s like shipping inception”Are we in a Shipping Inception or are 3PLs and 4PLs really that complicated? Identifying where your customers are is key in choosing the right 3PL solution for warehousing and shipping. “Despite the Amazon narrative, not everyone needs everything in 30 seconds… I think it's critically important for brands to manage customer expectations, meaning if you don't have the infrastructure to do two day delivery, then don't promise to do delivery.” - NimaHaving a 3PL like Whiplash can help smaller businesses scale and keep shipping costs lower.“I really am confident that retail is going to see a r...2021-06-0445 min
Future Commerce[Step by Step] How Can I Utilize Shipping to Curate a Great Customer Experience?The Post-Purchase ExperienceConsumer expectations are almost unfair for smaller businesses. But that doesn’t mean brands can’t continue to provide a great post-purchase experience. Many brands have turned to 3PLs to help meet the demand of fast shipping and to keep shipping costs lower. “Brands have to be more transparent with customers. They need to give customers a choice around what services they offer and the price. A lot of brands are starting to use 3PLs to meet the customer demand, which means they're storing inventory somewhere else throughout the country to get shorter deliveries. Brands need to...2021-06-0340 min
Future Commerce[Step by Step] How Can Marketplaces Leverage Shipping?A Different Innovation “Shipping is a growth engine. The entire web is possible, all eCommerce is possible because you could ship stuff. The question is, how do you master that in a way that is intentional as a brand or as a marketplace?” - James As the largest resale marketplace, the mechanics of Flyp are run differently. Flyp works to connect owners with sellers, creating a different experience. In the process they use bulk shipping to diversify the engagement in the marketplace. “We have an entire matching system that is designed to essentially incentivize pro sellers to behave and to pe...2021-06-0243 min
Future Commerce[Step by Step] How Can I Wield Shipping to Acquire New Customers and Build Loyalty?Not a Cookie Cutter MethodWith the rise of shipageddon, shipping has become about getting products to the customer as safe and quickly as possible.Due to the different mentalities and thought processes of shopping during COVID, many customers choose different methods causing businesses to shift their concerns of shipping.“It's not just a cookie cutter thing where you're doing clothes or a hat or a shirt where you just throw it in a box. What we found is with the batch function on Shippo, we’re able to copy a certain order numbers into the search bar up t...2021-06-0131 min
Future Commerce[Step by Step] - Why Should I Prioritize Shipping in My Business?It’s All About the MindsetMichelle McNamara joins the show to talk about the common pain points of shipping among merchants, and how the pandemic has impacted e-commerce with the shifts of consumer behavior. Shipping is not one size fits all, it's unique to every business. Shipping should be thought of as a key differentiator to add value to your business. “Think of ways you can increase your order value without increasing the weight of the box by too much.” -Michelle Associated Links:Get connected with Shippo!Listen to our other Step by Step seasonsFind our Future...2021-05-3130 min
Future Commerce“Bigger Than the Plant-Based Revolution” feat. Kevin Rutherford, CEO of Nuun EnergyThe 16-Year Old CPG StartupKevin shares his incredible work at Nuun Energy and their growth of being acquired by Nestlé Health Science.Sustainability and ESG are at the forefront of product innovation for Nuun, but category innovation and form factor are top of mind in fast moving consumer goods and CPG, as well.When it comes to health and creating new connections, information is right at our fingertips. Having information right when we want it is evolving our purchasing behaviors. This evolution means that we can make better decisions around health.“I'm less worried about competitors coming in...2021-05-2855 min
Future CommerceThe Future of eCommerce Agencies is Discourse- Our past informs our future decisions.The agency world doesn’t get enough respectAgencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services.The more mature you are as a business, the more it becomes imperative to bring those capabilities in house.Proof points of DTC brands who acquired professional services: Ro and GlossierAgencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform specialization to implement — and many brands lack the ability to run this kind of operation in-house.“I don't think the agency world gets enough respect and agencies are concen...2021-04-301h 05
Future Commerce"Headless with a Brain" feat. Bryan Mahoney, CEO and Co-Founder and Henry Davis, CEO and Chairman of ChordThe Big Pivot: From Physical Products to Headless CommerceThe core idea of the pivot from physical products to software was the basis of our piece in Insiders #070: Phenomenological Brands, which is how we booked Arfa (now Chord) to the Show.The Chord team’s background in deploying technology at Glossier informed the need for unique eCommerce experiences, and headless represents a shift from the template-driven sameness of eCommerce today, to a new limitless futureHenry breaks down a new announcement, the name change from Arfa to Chord, a stronger focus on business software, as well as acquiring business int...2021-04-2355 min
Future Commerce"Well Made": You Need to Have a Reason Why Something Should Exist feat. Stephen AngoSociety and Audience ConnectionThere’s a difference in connection with audiences—connection through logic (written) and connection through emotion (art).On emotional connection: “...when it connects with somebody, it deepens the experience of the things you’re trying to say through words.” - Phillip JacksonLumi is a software company connecting packaging manufacturers to brands and creating lasting relationships between those brands and manufacturers. Not only has COVID-19 affected manufacturing, but there’s a generational gap between manufacturers and brands. Lumi is bridging that gap.“I feel like we’re going to be in this golden age of business as perfo...2021-04-161h 17
Future Commerce"Building in Public" – How Building a Podcast Led to Personal GrowthThank you for being with us for 200 episodes of the Future Commerce podcast. In this episode, we look back on how we grew up from a podcast into a retail media research startup, and how building a show in 2016 led to personal and professional growth. Listen now!2016 to PresentWe launched in 2016. Our first guest was Scott Emmons and we talked about the online to offline blur in retail businesses. Every episode has been transcribed at FutureCommerce.fm. Everything we have said is searchable. “Technology adoption is always slower than you want it to be. You see...2021-03-2654 min
Future CommerceEcom for New Moms: The future of parenting at the intersection of technology and digital commerce (feat. Ingrid Milman-Cordy)This week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids.Instacart for CMOs and PodcastsIngrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has gotten significantly more advanced in the ways we’re able to actually market to a new consumer.” - Ingrid “I think to stand out in podcasting is the same challenge to stand out in the brand world… it’s all suffering f...2021-03-191h 08
Future CommerceShopper Discovery and the Convergence of the Meta & the PhysicalThe Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart and how brands can leverage Instacart as a marketing strategy.Instacart for CMOsKiri just wrote a new book called “Instacart for CMOs.”“There wasn’t as much written about Instacart as there was about other retail marketplaces and there’s a huge thirst for information from brands.” - Kiri MastersThis book is a comprehensive guide on how to appro...2021-03-1251 min
Future Commerce“Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)What Are Blands? What are Dazzle Brands? What are Adorkables?“Blands are the identikit army of disruptive direct to consumer startups.” - Ben SchottBlands are DTC brands that all have a neutral and friendly aesthetic, who claim to be unique, but are all the same in terms of their identikit formula, business model, and tone of voice.In WWI, a british artist created a new form of Marine camouflage called Dazzle Painting, which didn’t aim to make anything hidden, but to make it difficult to target.Ben correlates this to brands that distract consumers: persuading consumers that bad is...2021-02-1950 min
Future Commerce10 Trends. 70 Pages. 1 Future. Vision is here.Our newest report is out now. You don't have to predict the future, we've already done it for you. Get it today at https://futurecommerce.fm/vision
2021-02-0202 min
Future CommerceShopShops Liyia Wu: “We’re Enabling a Generating of Prolific Creators”Liyia Wu, founder and CEO of ShopShops, joins the show today to discuss ShopShops, the future of online shopping, and how ShopShops is creating the space for the next generation of content creators and influencers.
ShopShops and Consumer Behavior
“I believe the future of shopping is definitely live and video.” - Liyia Wu
Liyia states that they call themselves “Retail First” or “Retailtaimerce”, which is retail, entertainment, and commerce all in one as a platform that serves three sides of the market.
ShopShops tries to mimic the offline shopping experience for the online w...2021-01-2247 min
Unpacking the Digital ShelfStrategic Growth Opportunities for Manufacturers, with Phillip Jackson, Co-founder, Future CommerceThe rise of the digital-first omnichannel world has opened up some new strategic growth opportunities for brands. Rob and I recently pinned down Phillip Jackson, founder of FutureCommerce.fm and co-host of the Future Commerce podcast, to extract his POV on where brands should lean-in to grow top-line revenues in 2021 and beyond.2021-01-2136 min
Future Commerce"Your Tool, Your Sword, Your Treasure": Corporate Leadership in the post-Trump eraToday, Brian and Phillip talk about the extension of 2020 into 2021, corporate leadership, and personal data.
Corporate Leadership, Shopify, and Your Personal Data
Anything related to Donald Trump is effectively not what Shopify wants to promote. Facebook, Twitter, Instagram, and Snapchat have all suspended Donald Trump’s account across their services. This brings to question businesses and their corporate leadership stepping forward.
Elon Musk has surpassed Jeff Bezos as the world’s richest man. Musk found ways of implementing what the future could be—compared to Bezos, who just found the most efficient way to do things.
eComme...2021-01-0851 min
Future Commerce"2-Day is Too Slow": How Darkstore's FastAF is Delivering on the New Customer Expectation, feat. Lee Hnetika, Founder and CEOLee Hnetinka, Founder and CEO of FastAF joins the podcast to talk about how FastAF is not only revolutionizing delivery but also offering its members a thoughtful, curated selection of products as a fresh take on the DTC marketplace.FastAF Now & 2021 ScalingFastAF is a two-hour delivery app to get premium essentials delivered, working with the likes of Aesop, Bala Bangles, and Vybes. FastAF is currently available in Los Angeles and New York.Currently, FastAF has micro-fulfilment centers to deliver their inventory from. In 2021, they’re planning on expanding cities and expanding geo-coverage within their existing ci...2021-01-0142 min
Future CommerceAre We Human, or Are We Just a Bunch of Sensory Inputs? What's the difference exactly? feat. Daniel Dixon, Co-Founder of MixyHot Sauces & Future Commerce v2: Conspiracy TheoryThe Killers have released a hot sauce collab, each named after one of their albums.Phillip used to listen to conspiracy theory radio as a child and was exposed to conspiracies about the X-Files being a vehicle to desensitize us to alien life.Elements of Disney’s The Mandalorian could be seen as a conspiracy theory: Baby Yoda, being cute in his vehicle by The Mandalorian’s side, could be allowing us to normalize putting our children in pandemic-proof bubbles.What Is Mixy?“It’s a place to get your bra...2020-12-1849 min
Future Commerce[Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement? feat. Kaylin Marcotte, Founder and CEO of JIGGYShow Notes:
If you’re like us, you’ve done an insane amount of jigsaw puzzles in your quarantining.
After getting into jigsaw puzzles, Kaylin was tired of staring at stock photos and watercolor scenery and longed to look at beautiful pieces of art while completing puzzles. Thus, the idea for JIGGY was born. Kaylin partners with emerging female artists to create beautiful, artful puzzles for both her customers to enjoy and her artists to make an income. Everything from the puzzle itself, to the packaging, is thoughtfully curated for a totally immersive experience.
JI...2020-12-1752 min
Future CommerceThe New DIY: Retail Opportunity in the Passion EconomyToday we acquire skills online, and those skills shape our purchasing habits. Our newest report dives deep into the Passion Economy, and the era of "do it yourself". We explore what this means for brands, and what retail stands to gain. Get the report today: https://futurecommerce.fm/thenewdiy
2020-10-2602 min
Future CommerceParade: Reimagining a Value Brand, feat. Jack Defuria, Co-Founder and Chief Digital OfficerJack DeFuria, Chief Digital Officer and Co-Founder of Parade, joins the show as he talks about founding Parade while in college with his co-founder, Cami Téllez, how Parade approaches their brand, and the pursuit of building America’s next great underwear company. What is Parade?Parade is a women’s underwear brand focused on ages 18-30.They were able to connect with potential customers in their target market very early on digitally using Facebook groups, sorority group chats, etc. and used other digital tech to promote their brand like setting up a Twitter bot that would...2020-10-0928 min
Future CommerceThe Anti-Blands: Existential Brands and the New DadaismThe New DadaismDadaism was an intellectual movement post-WWI that focused on subverting the serious.In response to the popularity of minimalism, maximalism has been on the rise. Brands have been using absurdity to reach their markets - specifically with Gen Z and Millennial brands.An Exploration in Brands in this Moment“Topicals really is the Anti-Bland” - PhillipTopicals is a skin care brand founded by two women of color. They have continuously been selling out, even after retailing with Nordstrom. They have individually branded, specified products which tailors to their market.Gen Z is into spir...2020-09-2545 min
Future Commerce"Low-Cost Indulgence" feat. Mayssa Chehata, Founder and CEO at BEHAVE CandyWhat is BEHAVE?
BEHAVE makes candy that is better for you: low sugar, natural ingredients, no artificial ingredients, and good taste.
Currently, BEHAVE offers two options of gummies, sweet and sour.
BEHAVE started from a lack of alternative options in the candy department, which typically had people giving up candy altogether.
Originally, BEHAVE planned to be a mix of DTC and retail. Due to COVID, they’re now only doing DTC.
BEHAVE thrived throughout COVID by surrounding themselves with the right investors, partners, vendors, and employees.
Where is BEHAVE headed?
Self-awareness is a cornerstone of how we...2020-09-0444 min
Future CommerceWalmart's Midlife Crisis: The Rise and Fall of Small Business in 2020We chat with Ingrid Milman Cordy about business growth and decline in 2020 and Walmart’s new partnership. Our EconomyThe way our economy is set up, big businesses are bound to thrive, even during economic disruption like COVID-19.Small businesses seemed to be the ones to cope best with the disruption, but the distinction of “essential businesses” shifted from small business to big business.Businesses like Amazon and Shopify doing well also signifies that the small and medium businesses that sell through them are doing well. The difference between growth and decline in small businesses in 2020 comes d...2020-08-2845 min
Future CommercePants = Tyranny: A Retail Rebirth Report ReviewRead the Retail Rebirth Report here.
Read Insiders #045: The New Dada Here.
Read Insiders #046: The New Formal Here.
Find us at Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn.
Have any questions or comments about the show? You can reach out to us at Hello@futurecommerce.fm or any of our social channels; we love hearing from our listeners!
2020-08-211h 03
Future CommerceTimeless, Thoughtful, and Sustainable, feat. Kyle Hoff, Co-Founder & CEO at FloydIn this episode, we chat with Kyle Hoff, co-founder of Floyd Furniture. What is Floyd Furniture’s approach?Floyd started from looking at the amount of furniture consumed and thrown out after its use and the idea that furniture can be sustainable, adaptable, and kept for long periods of time.They began with a Kickstarter campaign based around their core idea and kept it simple with one product at a time.There are few DTC furniture brands. Floyd focuses on connection with their direct consumers in sticking with a product, improving it, and evol...2020-07-2453 min
Future CommerceStreamline and Simplify - feat. Keith Anderson, SVP of Strategy & Insights at ProfiteroWhat is Profitero?Profitero is a platform for eCommerce performance, measurement, analytics, and optimization for brands primarily in Europe, North America, and Asia.Profitero isn’t an agency, though it has similarities. Profitero doesn’t actually perform the work for the brands, but does create data and create tech to make that data valuable.Agencies have seemed to be expendable or interchangeable in the past. Profitero comes in to perform the “know-how” of an agency, but allows the work to be performed in-house. This allows for better visibility into the processes and its effectiveness.Some brands that Profitero works wi...2020-07-1752 min
Future CommerceStairway to CEO: Trailblazing in Style with Brian Ree, Co-Founder & CEO of DAILYLOOKDAILYLOOK is a personal styling service that sends you a box of hand-picked fashion items right to your door every month. In this interview, Brian shares with us how he started his first business at 15 years old, created and then sold a newsletter with over 450k subscribers to a poker company, and then raised over $11M to build his company DAILYLOOK. Brian uncovers the challenges he faced from pivoting his business and shares some important red flags he looks out for when hiring.
In This Episode You’ll Hear About:
How Brian Ree started his first tu...2020-07-141h 18
Future CommerceFixing a Practice That Doesn't Align with Values feat. Coulter Lewis, Founder & CEO at SundayHow was Sunday born? Lawns are the 3rd largest crop by land area: 40 million acres of land.“You can’t purport to have a deep care for carbon sequestration and soil and the way we treat land, runoff, and environmental issues and not think about [lawn care].” - Coulter LewisA typical managed lawn gets 5x the amount of pesticides per acre than an industrial farm.In starting Sunday, Coulter saw these statistics as a hole in our ethos. We spend time being conscious about what we’re putting into our bodies but not the yard that our bodies spend a l...2020-06-1930 min
Future CommercePictures to Paint of a Better FutureDiversity and TransparencyIt’s important to instill trust into diverse founders.Transparency in businesses allows for a culture to be built that is proud to be shared.Instagram account Pull Up or Shut Up has held brands accountable for their diversity numbers and has had many brands go transparent in their diversity numbers.“The culture of your business is built in your first five hires.” A brand’s culture is naturally built through the employees and their diverse backgrounds and perspectives.Aiding in diverse brand visibility like this Twitter feed of Black owned candle companies helps to bring un...2020-06-1247 min
Future CommerceBright Spots Amid Chaos - eCommerce Leadership in the COVID-19 Economic CrisisWe point out some bright spots in the wake of COVID-19 and offer up our help to businesses needing to obtain grants from the SBA at this time.
Future Commerce is offering assistance to SMB eCommerce businesses who need help applying for Small Business Administration Disaster Recovery loans.
Drop us a line at hello@futurecommerce.fm and we'll do our best to get you the right resources.
Links:
1909 West Palm Beach: weare1909.org
SBA Disaster Recovery Loan Process: Resource portal here
Future Commerce Insiders #031
Summersalt launches emotional support hotline
2020-03-2726 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 069: Commerce Trends to Watch in 2020Phillip Jackson, chief commerce officer of Something Digital and co-founder of Future Commerce, joins this episode of “The Commerce Marketer Podcast” to discuss expected commerce trends in 2020 and beyond. Phillip starts by describing the biggest trend that he expects to dominate the industry in 2020 (6:00) and discusses how venture capital fails at creating sustainable businesses (7:00). Phillips shifts gears to Amazon, predicting a long-term trend he expects to emerge this year (11:20) and how the cost and speed of shipping may threaten Amazon’s place at the top (13:00). He then delves into brand content and how retailers can neutralize larger competitor advantages with i...2020-02-1142 min
Future Commerce"Microsoft Paint, but for Augmented Reality"From the Gutenberg Press to Twitter - how tech innovation gives legitimacy to our words. Phillip gets down and dirty with AI and warns retailers of marketing confusion. Also - what exactly is Deep Learning?
Show Notes
Vibe notice: if the vibe is different, it's because this is the first in-person episode with Phillip and Brian and they're having way too much fun with no imbibing of ethyl alcohol before recording.
For more information about the evolution of media and journalism check out Understanding Media by Marshall McLuhan, a fascinating read covering the...2017-12-1245 min
Future Commerce"Consumerism is our Religion""If consumerism is our religion, then malls were our temples. Our temple now is the internet." Episode 53 is all about how Amazon owned Black Friday and while our heads were spinning they decided to take over Augmented Reality as well.
Did You Recover from the Holiday Shopping Blitz?
Brian favorite deal: buy a Google Home for $29 and link it up with your Google Express accounts to get a $25 credit for walmart.com.
Phillip's favorite: Timbuk2 had a 70% off sale on cyber monday. Brian is unimpressed.
Voice is Big in the News...2017-12-0547 min
Future Commerce"Retail Tech Moves Fast, We're Moving Faster"A Day of Days to Toot Our Horns! Future Commerce hit some amazing achievements over this year:
In just a year's time, you our listeners, have propelled us into thought leadership.
It all started with a podcast partnership with the Jason and Scot show.
Accolades for the humble:
Forbes listed us as one of the 6 tech podcasts worth your time.
Rated one of the 5 best retail podcasts for consumer brands.
Brian takes award for most things predicted:
Called Amazon's Whole Foods acquisition.
And called Amazon's Body Data acquisition.
The ghosts of future past: 50 epis...2017-11-1355 min
The Jason & Scot Show - E-Commerce And Retail NewsEP085 - FutureCommerce Joint Podcast Part 2EP085 - FutureCommerce Joint Podcast Part 2 Brian Lange (@brianjlangeand) Phillip Jackson (@philwinkle) are the hosts of futurecommerce podcast. In this first of it's kind, Co-Podcast Jason & Scot team up with Phil & Brian to record a two-part podcast. Part 1 can be heard on futurecommerce. This is part 2. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 85 of the Jason & Scot show was recorded on Thursday May 11, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce...2017-05-261h 02
Future CommerceWhat does "Future" Mean, Anyway? (featuring Jason and Scot)This is Part 1
For part 2 head on over to http://retailgeek.com/jason-scot-show-episode-85-futurecommerce-joint-podcast-part-2/!
Guests
Jason Goldberg - Co-host, Jason and Scot Show and SVP of Commerce at Razorfish
Scot Wingo - Co-host, Jason and Scot Show and Executive Chairman at ChannelAdvisor
2017-05-2455 min