Shows
Future Commerce[DECODED] You Get What You MeasureThis season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life.We've all heard the idioms before. "You are what you eat." "You get what you pay for." Or "You reap what you sow." But when it comes to eCommerce, the idiom of choice might just be "You get what you measure." As eCommerce has grown, the world of analytics has become...2023-09-1931 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceA Season of MomentsFrom discussions on leadership, brand strategy, pop culture moments, and unique takes on how it’s all intertwined, Ingrid and Orchid brought a meaningful and fun season together. In this last episode of the season, Phillip and Brian join Ingrid to share their favorite moments and what made Season 3 so insightful. Comrades in the Trenches{00:07:55} “Season 3 with Orchid came together in this way where we started talking about how everything is intertwined and everything is intermingled like subcultures and cultures and how commerce creates that, sustains that, kills that, like that whole life cycle. That is truly...2023-08-2948 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceDon't Ignore Your FansIngrid and Orchid sit down to dish out their hot takes on what is happening in the news. Does Threads have what it takes to survive? Did Instapot “sh*t the bed” when it came to customer retention and repeat sales? Did Vanmoof invest too much money into a niche market? Tune in to find out.Battle for Attention{00:11:32} “Whether or not Threads is going to be a place where legitimate discourse happens, based on pieces written by career journalists, or if it's just going to be an echo chamber all over again of people who have l...2023-08-0846 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceWhat's in Your Closet?Is it possible for a brand to actually change consumer perception? Are you thinking about your values before you hit the order button? Do influencers affect your purchasing habits? Erika Dyer, Producer at Future Commerce and Infinite Shelf, joins Ingrid and Orchid to offer a Gen Z perspective on what’s working and…what’s really not. A Little Sus{00:16:03} “We think about this all the time. Which age group influencer is the individual that we're trying to connect with whatever type of audience it is? We as marketers, maybe our egos get a little bit in the wa...2023-08-0152 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceHuman-Centric LeadershipNothing is better than a great leader, but also nothing is worse than a poor leader. It takes humility and kindness to lead well, and a great leader must learn the importance of putting ego and insecurities aside for the greater good. Enter the million-dollar question: Are great leaders born to lead or can they be taught and rise to the occasion?“Help Me Help You”{00:05:15} “How I think about leadership is that you can be a leader no matter your role or your rank or whatever it is. There are leadership qualities and then there are ti...2023-07-2540 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe Growth v. Profitability Cage MatchGet ready for an epic showdown as Ingrid and Orchid step into the ring to explore the ultimate cage match between profitability and growth! It's a no-holds-barred battle. Can both profitability and growth survive this ruthless brawl, or will one be forced to tap out? Brace yourself for bone-crushing trade-offs and discover the true costs of mismatched contenders. This year, every move is under the spotlight; so tune in for the fight of a lifetime!One Leg At A Time{00:05:36} “Profitability is like a pant leg and then growth is like the other pant leg...2023-07-1837 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe Work Love LanguagesLet’s be honest, we ALL have “internal hurdles” in our work life. Whether CEO or intern, problem-solving and effective communication can be a challenge. How can we overcome these issues…besides a weekly therapy session? Enter in: The Work Love Languages. We all know “The 5 Love Languages” to better understand your relationship and partner, but have you considered learning your work love language to understand yourself and your coworkers? Listen in as Ingrid and Orchid explore their work love language and “business astrology” results to glean insight into what they prefer in the workplace. Next, ask yourself…what’s my work love langu...2023-07-1126 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceDear Ingrid and OrchidIt’s Ask Me Anything Day here on the Pod and Orchid and Ingrid drop some great advice in today’s episode. Could Toys R Us have survived if they adapted? Is the Age of the Influencer coming to an end? Tune in to hear your questions answered and check out our Instagram @_infiniteshelf for a post-episode treat!Get Your Sh*t Together{00:02:16} “A significant trend is that retailers know they have to rethink the in-store experience, but they're not quite sure how to do it. A prime example of a fail in this is Toys R Us.”...2023-06-2738 min
Future Commerce[INFINITE SHELF] Succession IRLHave you checked out our other podcast Infinite Shelf yet? Here is a taste of our latest episode: Succession IRL. Listen in with hosts Ingrid Milman Cordy and Orchid Bertelsen and don't forget to subscribe!There comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If acquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides to do? Will your legacy live on?Sec...2023-06-2337 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceSuccession IRLThere comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If aquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides to do? Will your legacy live on?Secret Sauce{00:11:11} “When we're talking about multinational corporations or larger corporations, usually you got to make sure that you've got a healthy business that you can just put your resources against in order to grow.” - Orchid{0...2023-06-2037 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceFake RelatabilityHave you ever seen an influencer trying to be relatable with their 20 step morning routine and just…immediately unfollowed? Welcome to the club! Join Ingrid and Orchid today as they talk fake relatability, aspirations, and understanding what your brand is fundamentally. Plus, stick around for an exclusive sneak peek into Orchid’s Tiktok for you page results!Kudos Venn Diagram{00:09:56} “I think of all social media platforms as different neighborhoods, and knowing the neighborhood that you're in and knowing how to navigate it and who's there and what to expect is an important way to think about...2023-06-1334 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceOld-school vs. New SchoolWith so many recent changes in media, it’s important to remember that media does indeed change, but it doesn’t ever go away. Who is going to rule the new class of media, of brand development, of DTC? What is DTC today and how are we approaching it and what do we keep from the DTC heyday into its new evolution of growth? Listen now and join the discussion!Tirade Against the Funnel{00:05:12} “There's a lot of user behavior that was adopted during COVID that was extremely digitally centric and digitally dominant, where the pendulum is swi...2023-06-0641 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMillenni-olds and Gen Z-ersThere have been many noticeable changes in the workplace over the past few years. How does your brand authentically align with your values? How do you build that in a way that is authentic and meaningful while still being professionals? How do you use how you show up to work and the norms of that as a way to create less distraction from the meaningful work that's done, but not in a way that is gatekeeping access to everyone? Listen now and join the discussion!The Art of Simplification{00:02:22} “There's a lot of conversation out there ab...2023-05-3041 min
Infinite Shelf - An Omnichannel Podcast by Future Commerce“Direct With Consumer”: The Power Dynamic Shift from Brand to ConsumerWelcome to Season 3! Infinite Shelf is back and Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, is joining Ingrid as co-host this season, and there is much to discuss this season. What do we do with DTC next? What is that balance between making it feel like you have a dialog with your consumers and you're connected to your consumers, but ultimately, as the brand, being the expert and the one making the curated decisions? How do we go forward from here? Listen now!Not Your Mom’s Private Label{00:08:22} “There is no DTC without soci...2023-05-2335 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceIt's a WrapLooking back over the scope of Season 2 of Infinite Shelf, starting with some real problem-solving situations with great guests who shared willingly about their experiences and moving into the second part of the season about how we connect as humans and how that relates to the brand, Philip and Brian from Future Commerce join Ingrid to recap Season 2 and offer a sneak peek into what is ahead in Season 3. Listen now!Stay Curious{00:05:45} “There's a lot of existentialism in the purpose. What is my purpose? Why do I exist? And I think the greatest of leaders an...2023-05-1650 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMemoryWhy is it that memories of your grandma’s cereal offerings can be such a powerful and nostalgic memory? Ingrid and Kiri talk about the power of memory when it comes to content and commerce and how this element of our human experience can be such a beautiful way for brands to build a legacy that lasts to future generations. Beautiful NostalgiaThere has been a big flight back to legacy brands and national brands that has escalated during times of uncertainty and turmoil, for that sense of comfort and securityIn a world of so many cop...2022-11-2328 min
Infinite Shelf - An Omnichannel Podcast by Future CommercePurposeThere has never been a time like now where customers expect such a relationship and purpose from brands. How are brands to think about this and handle this well while staying true to who they are? And how many consumers are actually driven to purpose-focused brands?Like a Downton Abbey ValetWe each have a reason and a purpose we are striving for, and it’s part of what drives us as humansPurpose should be high priority for brands, and that includes their purpose in the world and consumers and also their purpose internally After being in...2022-11-1631 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceCuriosity: The Underutilized Human TraitContinuing on our journey through the ten key human experiences that make us who we are and how that relates to content and commerce and brands that we are a part of and that we love to consume, today's episode is all about the human characteristic of curiosity. How can curiosity be understood and better used within the world of content and commerce?Surprise and DelightWe are inquisitive creatures, and there is a powerful connection between our curiosity and commerceFree gifts with purchase is a brilliant way drive curiosity and it is a seriously underutilized...2022-11-0926 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceCreativity and StorytellingAlthough the audience may change, storytelling is a human trait that is underestimated and very powerful for brands. BUT, how does a brand stay within the proper boundaries of who they are and who their audience is without overstepping into cringe-ville?How Much is Too Much?The need for creativity and storytelling has exploded in the last few years and has shifted from idealism to realismWe still need a brand team to work on vision and cohesiveness but we’re adding on every day content creators to put a more accessible spin on storiesConsumers have gotten a...2022-10-3135 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceCommunity Building & BelongingWe are social beings who need community and long to create meaning through the relationships in our life. How do we interact with brands, consumers, and the products surrounding us to really engage with each other? Listen as Kiri and Ingrid dive into the human need for community and belonging.“IYKYK”We use brands and social signals as a way to make decisions about what we’re going to do with/put in our bodiesMinecraft is a platform that has generated a community and has become not just a game, but actually an identity and an activi...2022-10-2638 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThis is Vulnerability, Part 1What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months and why is she back? Listen in as she shares and introduces her new co-host, Kiri Masters.Creating SpaceThere is a human-centric shelf. There is a long dinner table. Human emotion, connection, curiosity, and our need for human connection are important mattersWe need to start normalizing human things in the workplace and check in wi...2022-10-0521 min
Infinite Shelf - An Omnichannel Podcast by Future Commerce“Metaverse is Just the Internet Now” (Live from ShopTalk 2022)Come At Me PacSunEverything and everyone is all about the metaverse right now. Brian is starting to think that the “metaverse is just the internet now.” Maybe it is, hence why some think NFTs, crypto, and bitcoin are part of the metaverse as well. When we think about DTC we have to remember what the entailed vision was: “to disrupt the existing industry or category with a product that is equal to or better than the existing products that are available and make them more affordable and get them to you quicker.” -IngridEveryone is capable of doing everythin...2022-04-0640 min
Infinite Shelf - An Omnichannel Podcast by Future Commerce[Bio]hacking Privacy Updates (Feat. Lauren Berlingeri and Katie Kaps, Co-Founders of HigherDOSE)The Pain of Privacy Updates and Acquisition TrackingHigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products.We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a three-pronged approach.Prong 1: Don’t just look at CAC (Customer Acquisition Cost), look more broadly at client relationship management. The iOS privacy update is not just a story about CAC (Customer Acquisition Costs), it's a...2022-03-2946 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceProblem Solving Masochists - AKA Amazon Experts (With Gabi Viljoen, VP of Amazon Strategy for Garden of Life)Workshopping the launch of a “Brand New Item” LIVE, ON AIR:Gabi is an Amazon guru, and the VP of Amazon Strategy for Garden of Life, a wellness company on a mission to empower extraordinary health“The great thing about Amazon is it is the window into the mass market.” -GabiThere are some perks to selling products on Amazon. Many individuals are typing and searching for products, they’re spoiled for choice. While on the other hand, it can be incredibly hard to not just be buried in the search results“Amazon is moving more into this social commerce of...2022-03-1846 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe Caring CEO’s People Dilemma (Feat. Joe Fisch, CEO of Wine Access)Workshopping for the FutureJoe Fisch is the CEO of Wine Access, a web platform that makes it easy to discover wines through expert curation and their satisfaction guarantee.Wine Access is all about curation, content, and customer service. Joe believes that these three things are the core to Wine Access and everything else builds around it“Any time I'm meeting with anyone on my team, I always ask how they see the world? Is it through numbers? Is it through sounds? Is it through words? Is it through feelings? And have always tried to guide people in th...2022-03-081h 00
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe False Dichotomy of Brand Vs. Conversion - SEASON 1 FINALE (Conversation with Michael Bower, Founder/CEO of Nyla)For the last episode of Season 1, Ingrid is joined by Michael Bower, the Founder and CEO of Nyla. They talk about everything from the false dichotomy of the brand and conversion tension, how to look at the future agency models, DTC technology, and so much more. Listen now!The Forever Changing Landscape of eCommerce{00:06:20} “But there's a language also in the thought process and the way that we address problems. And I think that there's a similar but distinctly different language that founders and retail merchants have to create and cultivate on their own.” - Ingrid{00:11:36} “The co...2022-01-2544 min
Infinite Shelf - An Omnichannel Podcast by Future Commerce"Look Inside Before Looking Outside" (Talking Talent with Arielle Knutson, former VP of Marketing at Nuun Hydration)Ingrid is joined by Arielle Knutson, former VP of Marketing at Nuun Hydration. They chat about her time at Nuun, building cultures and working environments, to building brands that people love and don't want to live without. Tune in now!The Impact of Culture and Leadership {00:09:21} “But I think some of the things that I always tried to stay mindful of, that I think really made that difference and that impact for Nuun as a brand is look inside before you look outside.” - Arielle{00:10:47} “But I think the magic really happens when an internal team that's...2022-01-1942 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceTrust is a Must (Conversation with Isaac Newton, Co-Founder/CEO of Pattern)Today, Ingrid is joined by Issac Newton, Co-Founder/CEO of Pattern. Tune in to hear their conversation about what it takes to have trust in our partners. From hiring, to becoming servant leaders, and creating a safe environment. Listen now!What’s Bigger Than Trust? {00:11:31} "Hey, maybe we should do something together. We still have great chemistry. We love working together, we respect one another..." - Isaac{00:20:58} “Because the match means everything and they're not going to be happy and you're not going to be happy. And then on the other side, when there is a match...2022-01-1345 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMid-season Highlight SpecialToday on the pod, Phillip and Brian are back joining Ingrid in chatting about their mid-season favorite episodes. Tune in now!Halftime Reflection…”What’s Going on Everyone?”{00:02:14} “He actually listens to the episodes with a pen and paper and a notepad next to him so that he can write down some of his thoughts as he's listening so he doesn't forget when we are talking about it later.” - Ingrid{00:05:32} “What struck me here is it reminded me of a conversation that we had in a simpler time, Brian, of the The Age of Clienteling and how digita...2021-12-2838 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceWeb3 BTC DOA FUD WAGMI: WTF (with Michael Janiak, Co-Founder and Executive Creative Director at Pattern)Today we are talking Blockchain, Metaverse and Web3. Michael Janiak, the Co-Founder and Executive Creative Director at Pattern joins us to talk all about it. Tune in now to hear this enlightening conversation!Your identity is in your back pocket {00:04:53} “What it means to me at its core is essential that rather than being based largely on private servers, Web3 is largely, the idea is to largely base it on public Blockchains. That is the core fundamental difference between where we've been and where it could go.” - Michael{00:07:38} “And as I walk into stores, they welcome...2021-12-2257 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceBrand is a Loose Term (talking Amazon with Garrett Bluhm, CEO of Drafted Commerce)Ingrid’s good friend and colleague, Garrett Bluhm, joins the pod today to talk about all things Amazon. There are a lot of things going on within the Amazon world at all times, but this episode is dedicated to what it means to be a brand, quote-unquote on Amazon, what that looks like going into 2022, and the epic growth of Amazon consolidators aggregator machines. Listen now!Building a Brand fit for Amazon {00:04:16} “And one of those things that I've been interested in following is just all of the consolidators and aggregators and just the amount of, frank...2021-12-1441 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMake It Once, Sell It 2,3,4 Times (A Conversation with Wilson Griffin, Co-Founder/COO of Recurate)Today Ingrid has a conversation with Wilson Griffin of Recurate to talk about why and how brands can take charge of their secondhand market capitalization while doing the most impactful thing a fashion brand can do where it's sustainability. Can I gain value in this purchase? {00:06:00} “But I love the concept that you're sort of taking the brands away from this pattern of create something, sell something, create something, sell something. Where it's like, create something and then sell it. And then sell it again.” - Ingrid{00:11:15} “So clearly, there is so much benefit to creating somethin...2021-12-0733 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceEmpowering Teams 101 (Conversation with Michelle Bacharach, Founder/CEO of FindMine)At some point, we all find ourselves stuck in our mission to accomplish a goal. We're unable to move forward, solve the problem, or convince people to see things in a new way. We just get frustrated. These are moments where the connections that we make with the humans around us make a huge difference. Michelle Bacharach, Founder/CEO of FindMine joins Ingrid today to chat about empowering our teams in this mission. Listen now!Building Successful Innovation Teams{00:02:41} “So most brands and retailers have more products than they can produce high quality content for.” - Mich...2021-11-3039 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThe Discount Drug (Interview with Givz Founder/CEO, Andrew Forman)We keep it real here on Infinite Shelf. We don't paint a shiny varnish on a messy topic and gloss over the details. We put on our reality hats, face facts, and try to solve the problem as best we can. Today on the pod we'll do exactly that in Ingrid’s interview with Givz Founder and CEO, Andrew Forman. Listen now!Discount Double Check? {00:04:09} “First, brands are trying to get away from discounts as much as humanly possible. They recognize it brings in the lowest lifetime value customers the first time... So how do we get awa...2021-11-2331 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceToy or Tech? (Chat with Madison, CEO/Founder of The Mada App)Joining Ingrid today is Madison Semarjian, CEO/Founder of The Mada App. Tune in to hear a thing or two from Madison about designing and launching products that people will love. Out with the old, in with the new. {00:03:28} “So I really wanted to figure out how we can use artificial intelligence and other technology to really build this meaningful connection with younger generations? So, yeah, that's kind of how it came about.” - Madison{00:04:03} “So, you know, my age group is the first one to grow up with access to the world in their pocket with thei...2021-11-1628 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceMini Dream Teams (feat. April Uchitel, Co-Founder and CEO of THE BOARD)Today on the pod, Ingrid sat down with April Uchitel, Co-Founder and CEO of THE BOARD. They chat about talent and the humans behind the brands that bring brands to life. PLUS: product development, distribution, marketing, and everything in between that wouldn't be possible without those people. Listen now!“It gets lonely at the top”{00:06:03} “A lot of young entrepreneurs moving at the speed of light, you know, kind of that move fast, break things, don't ask for permission and apologize later mentality, which is just not the world that I ever grew up in.” - April{00...2021-11-0950 min
Future Commerce"Building in Public" – How Building a Podcast Led to Personal GrowthThank you for being with us for 200 episodes of the Future Commerce podcast. In this episode, we look back on how we grew up from a podcast into a retail media research startup, and how building a show in 2016 led to personal and professional growth. Listen now!2016 to PresentWe launched in 2016. Our first guest was Scott Emmons and we talked about the online to offline blur in retail businesses. Every episode has been transcribed at FutureCommerce.fm. Everything we have said is searchable. “Technology adoption is always slower than you want it to be. You see...2021-03-2654 min
Future CommerceEcom for New Moms: The future of parenting at the intersection of technology and digital commerce (feat. Ingrid Milman-Cordy)This week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids.Instacart for CMOs and PodcastsIngrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has gotten significantly more advanced in the ways we’re able to actually market to a new consumer.” - Ingrid “I think to stand out in podcasting is the same challenge to stand out in the brand world… it’s all suffering f...2021-03-191h 08
Future CommerceWalmart's Midlife Crisis: The Rise and Fall of Small Business in 2020We chat with Ingrid Milman Cordy about business growth and decline in 2020 and Walmart’s new partnership. Our EconomyThe way our economy is set up, big businesses are bound to thrive, even during economic disruption like COVID-19.Small businesses seemed to be the ones to cope best with the disruption, but the distinction of “essential businesses” shifted from small business to big business.Businesses like Amazon and Shopify doing well also signifies that the small and medium businesses that sell through them are doing well. The difference between growth and decline in small businesses in 2020 comes d...2020-08-2845 min