Shows
Infinite Shelf - An Omnichannel Podcast by Future Commerce[Bio]hacking Privacy Updates (Feat. Lauren Berlingeri and Katie Kaps, Co-Founders of HigherDOSE)The Pain of Privacy Updates and Acquisition TrackingHigherDOSE strikes an interesting balance between Wellness, Biohacking, and Tech. Their products are rooted in research to help their customers really get the most out of HigherDose products.We all know that the new iOS privacy updates and decrease in Facebook and Google analytics is a huge problem for marketers. Ingrid offers her advice as a three-pronged approach.Prong 1: Don’t just look at CAC (Customer Acquisition Cost), look more broadly at client relationship management. The iOS privacy update is not just a story about CAC (Customer Acquisition Costs), it's a...2022-03-2946 min