Shows
Future Commerce[DECODED] You Get What You MeasureThis season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life.We've all heard the idioms before. "You are what you eat." "You get what you pay for." Or "You reap what you sow." But when it comes to eCommerce, the idiom of choice might just be "You get what you measure." As eCommerce has grown, the world of analytics has become...2023-09-1931 min
Future Commerce[INFINITE SHELF] Succession IRLHave you checked out our other podcast Infinite Shelf yet? Here is a taste of our latest episode: Succession IRL. Listen in with hosts Ingrid Milman Cordy and Orchid Bertelsen and don't forget to subscribe!There comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If acquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides to do? Will your legacy live on?Sec...2023-06-2337 min
Future Commerce"Building in Public" – How Building a Podcast Led to Personal GrowthThank you for being with us for 200 episodes of the Future Commerce podcast. In this episode, we look back on how we grew up from a podcast into a retail media research startup, and how building a show in 2016 led to personal and professional growth. Listen now!2016 to PresentWe launched in 2016. Our first guest was Scott Emmons and we talked about the online to offline blur in retail businesses. Every episode has been transcribed at FutureCommerce.fm. Everything we have said is searchable. “Technology adoption is always slower than you want it to be. You see...2021-03-2654 min
Future CommerceEcom for New Moms: The future of parenting at the intersection of technology and digital commerce (feat. Ingrid Milman-Cordy)This week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids.Instacart for CMOs and PodcastsIngrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has gotten significantly more advanced in the ways we’re able to actually market to a new consumer.” - Ingrid “I think to stand out in podcasting is the same challenge to stand out in the brand world… it’s all suffering f...2021-03-191h 08
Future CommerceWalmart's Midlife Crisis: The Rise and Fall of Small Business in 2020We chat with Ingrid Milman Cordy about business growth and decline in 2020 and Walmart’s new partnership. Our EconomyThe way our economy is set up, big businesses are bound to thrive, even during economic disruption like COVID-19.Small businesses seemed to be the ones to cope best with the disruption, but the distinction of “essential businesses” shifted from small business to big business.Businesses like Amazon and Shopify doing well also signifies that the small and medium businesses that sell through them are doing well. The difference between growth and decline in small businesses in 2020 comes d...2020-08-2845 min