Shows
Infinite Shelf - An Omnichannel Podcast by Future CommerceMemoryWhy is it that memories of your grandma’s cereal offerings can be such a powerful and nostalgic memory? Ingrid and Kiri talk about the power of memory when it comes to content and commerce and how this element of our human experience can be such a beautiful way for brands to build a legacy that lasts to future generations. Beautiful NostalgiaThere has been a big flight back to legacy brands and national brands that has escalated during times of uncertainty and turmoil, for that sense of comfort and securityIn a world of so many cop...2022-11-2328 min
Infinite Shelf - An Omnichannel Podcast by Future CommercePurposeThere has never been a time like now where customers expect such a relationship and purpose from brands. How are brands to think about this and handle this well while staying true to who they are? And how many consumers are actually driven to purpose-focused brands?Like a Downton Abbey ValetWe each have a reason and a purpose we are striving for, and it’s part of what drives us as humansPurpose should be high priority for brands, and that includes their purpose in the world and consumers and also their purpose internally After being in...2022-11-1631 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceCreativity and StorytellingAlthough the audience may change, storytelling is a human trait that is underestimated and very powerful for brands. BUT, how does a brand stay within the proper boundaries of who they are and who their audience is without overstepping into cringe-ville?How Much is Too Much?The need for creativity and storytelling has exploded in the last few years and has shifted from idealism to realismWe still need a brand team to work on vision and cohesiveness but we’re adding on every day content creators to put a more accessible spin on storiesConsumers have gotten a...2022-10-3135 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceCommunity Building & BelongingWe are social beings who need community and long to create meaning through the relationships in our life. How do we interact with brands, consumers, and the products surrounding us to really engage with each other? Listen as Kiri and Ingrid dive into the human need for community and belonging.“IYKYK”We use brands and social signals as a way to make decisions about what we’re going to do with/put in our bodiesMinecraft is a platform that has generated a community and has become not just a game, but actually an identity and an activi...2022-10-2638 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceThis is Vulnerability, Part 1What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months and why is she back? Listen in as she shares and introduces her new co-host, Kiri Masters.Creating SpaceThere is a human-centric shelf. There is a long dinner table. Human emotion, connection, curiosity, and our need for human connection are important mattersWe need to start normalizing human things in the workplace and check in wi...2022-10-0521 min
Infinite Shelf - An Omnichannel Podcast by Future CommerceProblem Solving Masochists - AKA Amazon Experts (With Gabi Viljoen, VP of Amazon Strategy for Garden of Life)Workshopping the launch of a “Brand New Item” LIVE, ON AIR:Gabi is an Amazon guru, and the VP of Amazon Strategy for Garden of Life, a wellness company on a mission to empower extraordinary health“The great thing about Amazon is it is the window into the mass market.” -GabiThere are some perks to selling products on Amazon. Many individuals are typing and searching for products, they’re spoiled for choice. While on the other hand, it can be incredibly hard to not just be buried in the search results“Amazon is moving more into this social commerce of...2022-03-1846 min
Future CommerceEcom for New Moms: The future of parenting at the intersection of technology and digital commerce (feat. Ingrid Milman-Cordy)This week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids.Instacart for CMOs and PodcastsIngrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has gotten significantly more advanced in the ways we’re able to actually market to a new consumer.” - Ingrid “I think to stand out in podcasting is the same challenge to stand out in the brand world… it’s all suffering f...2021-03-191h 08