Shows
Future Commerce[VISIONS] Episode 5: The Role of Commerce in SocietyShow Notes“Being a retailer of a brand, there are a number of different pressures that I think they have to address, but in doing so, it will only make them stronger companies. It'll only make consumers want to shop with them more.” - Miya KnightsWhen it comes to sustainability, are consumers really adhering to their convictions or are convenience and practicality leading to incongruent behavior there?“Retailers are going to have to be a lot more transparent and a lot more in the same way that they've had to cope with the diversification of channels, the complexity of jus...2022-09-051h 04
VISIONS by Future CommerceEpisode 5: The Role of Commerce in SocietyShow Notes“Being a retailer of a brand, there are a number of different pressures that I think they have to address, but in doing so, it will only make them stronger companies. It'll only make consumers want to shop with them more.” - Miya KnightsWhen it comes to sustainability, are consumers really adhering to their convictions or are convenience and practicality leading to incongruent behavior there?“Retailers are going to have to be a lot more transparent and a lot more in the same way that they've had to cope with the diversification of channels, the complexity of jus...2022-09-021h 04
Future Commerce[Visions] Episode 3: RomanticismLive from the Visions Summit in West Palm Beach, FL, the conversation in this episode is around what we call Brand Romanticism. We’ve seen such an amazing proliferation of brand. There's more choice than ever before. Some say that brands are our canvas and the products are these new pieces of art that are being brought to the world. Are brands artists and our products their canvas?Show NotesAre some brands fooling themselves thinking of their role as one of art when really their product is more about commodity and their role is really ab...2022-07-2249 min
Future Commerce[VISIONS] Episode 2: The DiscourseWhat makes people happy? Are brands capable of instilling happiness? In today's episode, we go live to the Visions Summit in West Palm Beach, Florida, to engage in a frank conversation about what motivates a consumer, and what power we truly have in fulfilling their needs and desires. Listen now.Show NotesAre we able to make customers happy? Is that our job? Brands may have given themselves a role in society that nobody asked them to fulfill.There’s a value system change taking place where more is not better, it’s damaging to the cons...2022-07-151h 00