Shows
The Revenue Marketing ReportYour CRM is Sabotaging B2B Marketing EffortsCamela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM.
For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/
Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-08-1326 minThe Revenue Marketing ReportDiagnosing What’s Wrong With Your B2B Marketing StrategyNeil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer’s most impactful time at a company and how to recapture the magic.
Neil’s LinkedIn profile: https://www.linkedin.com/in/neilcohen/
And for more great content like this, check out www.CaliberMind.com
2024-08-0743 minThe Revenue Marketing ReportAligning Your B2B Business Around a North StarRyan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn’t what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/
For more great content like this, check out https://calibermind.com...2024-07-3032 minThe Revenue Marketing ReportEfficient B2B Brand Building: Communities, Ads & InfluencersRiley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what’s working in the world of demand gen.
Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/
Check out Cacheflow at getcacheflow.com
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-07-2443 minThe Revenue Marketing ReportReporting to Execs: The Numbers That CountJustin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.
Gartner’s fi...2024-07-1635 minThe Revenue Marketing ReportManaging In & Out in B2B MarketingAmy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee’s exit.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-07-1123 minThe Revenue Marketing ReportManaging Up in B2B MarketingAmy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board.
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-07-0825 minThe Revenue Marketing ReportFinding Power in Your Own VoiceHana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https...2024-07-0115 minThe Revenue Marketing ReportNavigating Difficult Interview ConversationsHana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visi...2024-06-2715 minThe Revenue Marketing ReportDealing with Difficult Personalities at WorkHana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict.
Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/
Learn more about Hype House Coaching: https://hypehousecoaching.com/
Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496
For more great content like this, visit https...2024-06-2414 minThe Revenue Marketing ReportThe Modern Approach to B2B Product LaunchesVahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.
Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-06-2019 minThe Revenue Marketing ReportInfluencer Marketing in B2BVahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration.
Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-06-1813 minThe Revenue Marketing ReportWhat’s Effective in B2B Social Marketing Today?Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience’s attention by differentiating your brand.
Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-06-1717 minThe Revenue Marketing ReportDon’t overcomplicate your B2B attribution modelMisha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-06-0715 minThe Revenue Marketing ReportHow to use funnel data to improve your B2B marketing motionMisha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-06-0713 minThe Revenue Marketing ReportWhat’s the difference between intent and B2B engagement marketing data?Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.
Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-06-0512 minThe Revenue Marketing ReportHow to Fix It When B2B Marketing & Sales Declare WarJenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.
Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/
SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/
SoundGTM: https://www.soundgtm.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 2024-05-1620 minThe Revenue Marketing ReportHow to Build an Aligned B2B BusinessJenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business.
Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/
SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/
SoundGTM: https://www.soundgtm.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
For more grea...2024-05-1510 minThe Revenue Marketing ReportIs Your Board of Directors Trying to Sabotage Marketing?Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.
Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/
SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/
SoundG...2024-05-1514 minThe Revenue Marketing ReportWho Is ABM For and What is the Right Strategy?Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.
Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses. Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.
Jeff orchestrates tailored strateg...2024-05-1021 minThe Revenue Marketing ReportWhat Exactly Is Account-Based Marketing?Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy.
Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses. Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.
Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to...2024-05-1020 minThe Revenue Marketing ReportAlign Your Data Reviews with StrategyIan Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-05-0817 minThe Revenue Marketing ReportCreating a KPI Cadence for B2BIan Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-05-0113 minThe Revenue Marketing ReportSigns Your B2B Organization Is Still Not Data DrivenIan Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are.
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-3013 minThe Revenue Marketing ReportThe Data Problem(s) in B2B MarketingDoug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-2615 minThe Revenue Marketing ReportThe Holy Grail of B2B Marketing: ROIDoug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.
Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-2412 minThe Revenue Marketing ReportWhy Your CFO Thinks of Marketing as a Cost CenterDoug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.
2024-04-2312 minThe Revenue Marketing ReportLooking Beyond GTM to Improve B2B CXNicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-1715 minThe Revenue Marketing ReportFinding the Voice of the B2B CustomerNicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-1612 minThe Revenue Marketing ReportWhy CX Ops is Marketing’s Best FriendNicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.
Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-1012 minThe Revenue Marketing ReportWhy the Gap Between CEO & CMO Is Growing in B2BEric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-0819 minThe Revenue Marketing ReportUsing AI & Machine Learning to Identify Your Ideal B2B Customer ProfileEric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-0312 minThe Revenue Marketing ReportIncorporating AI into B2B WorkflowsEric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-04-0316 minThe Revenue Marketing ReportSmall Ways to Support Inclusion in the WorkplaceDebe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-03-2117 minThe Revenue Marketing ReportA Guide to Succeeding as the Only Female Executive in an OrganizationDebe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-03-2017 minThe Revenue Marketing ReportThe Double Standard for Women in LeadershipDebe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders.
Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/
Women in Revenue: https://womeninrevenue.org/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-03-1917 minThe Revenue Marketing ReportWhat Every B2B Website Gets WrongJordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-03-1216 minThe Revenue Marketing ReportWhy Content Marketing Is More Important Than Ever in B2BJordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-03-1213 minThe Revenue Marketing ReportB2B Digital Trends in 2023 That Need to Stay in 2023Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren’t a great thing for marketers going forward.
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/
Learn more about Previsible: https://previsible.io/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-03-0613 minThe Revenue Marketing ReportHow B2B Marketers Need to Change in 2024Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-2916 minThe Revenue Marketing ReportHow to Sell Your Exec Team on Marketing Data in the B2B SaaS IndustryEric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-2811 minThe Revenue Marketing ReportThe Growing Divide Between CMO & CEO in the B2B LandscapeEric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-2813 minThe Revenue Marketing ReportTHIS is Why Your Board of Directors Isn't Listening to YouMonique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.
Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/
Check out PivotalPitch: https://www.pivotalpitch.com/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-2619 minThe Revenue Marketing ReportWhen Taking Risks as a B2B CMO Makes SenseMonique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.
Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/
Check out PivotalPitch: https://www.pivotalpitch.com/
2024-02-2114 minThe Revenue Marketing ReportWhen Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.
Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/
Check out PivotalPitch: https://www.pivotalpitch.com/
2024-02-2013 minThe Revenue Marketing ReportIs Customer Churn Linked To Marketing in B2B?Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.
Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-1617 minThe Revenue Marketing ReportAligning Marketing Strategy With Sales Needs in B2BDale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the number one killer of trust between sales and marketing – and how to fix it.
Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-1412 minThe Revenue Marketing ReportHow To Quickly Align With Your Chief Revenue OfficerDale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the behaviors he would like to see from a new B2B marketing leader and what sales should do to make their onboarding easier.
Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-1311 minThe Revenue Marketing ReportB2B Digital Advertising Trends to Watch For in 2024Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares where marketers should focus in 2024 and why “vanity” metrics are meaningful.
Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-0730 minThe Revenue Marketing ReportThe Third-Party Cookiepocolypse Is Here. Now What?Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.
Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-0621 minThe Revenue Marketing ReportWhat B2B Websites Get WrongAndy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-02-0219 minThe Revenue Marketing ReportHow to Effectively Use AI for Content Generation in B2BAndy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content generation in B2B.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-3114 minThe Revenue Marketing ReportYour Website Matters. Invest in It.Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.
Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-3110 minThe Revenue Marketing ReportThe Gold Standard for KPIs in B2B SaaS MarketingZee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-2518 minThe Revenue Marketing ReportB2B Attribution Will Never Be Right (& That's OK)Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-2516 minThe Revenue Marketing ReportAny Creative Professional Can Embrace Data (Here's How)Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn’t just for analysts.
Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-2412 minThe Revenue Marketing ReportWhy is the Average GTM CXO Tenure So Short in B2B SaaS?Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. He shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally.
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-1915 minThe Revenue Marketing ReportWhich Skills Are Missing from Your B2B SaaS Marketing Team?Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan flexes his statistics recall and shares some stats that should wake any marketer to the reality that data-driven decision-making is a requirement for CMOs. He also shares his vision of the future of marketing and why understanding your customers is more important than ever. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/
2024-01-1813 minThe Revenue Marketing ReportWhich B2B SaaS Companies Thrived During the SaaSacre?Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan taps into his experience as a Top Gun fighter pilot, CEO, and Venture Capital investor to share the qualities of B2B companies that have continued to thrive during the latest economic downturn.
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-1615 minThe Revenue Marketing ReportIs B2B Email Prospecting Dead?Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse and Camela discuss use cases that still fit cold email and how to do it without risking your domain deliverability.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-1116 minThe Revenue Marketing ReportHow To Navigate the New Email Sending Rules in B2BJesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares what he knows about navigating Google’s email sender policy and what B2B businesses should do to protect their primary domain.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2024-01-1014 minThe Revenue Marketing ReportWhy You Need to Worry About Email DeliverabilityJesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares his perspective on the new Gmail sending policies and how they will impact B2B businesses. Spoiler alert: It’s not looking good for B2B cold prospecting.
Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseoue/
For more great content like this, visit: https://calibermind.com/thought-leadership/podcasts/
2024-01-0915 minThe Revenue Marketing ReportWhat’s Next for B2B Marketers in 2024? | Revenue Marketing ReportDoug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts.
Connect with Doug on LinkedIn : https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-12-2914 minThe Revenue Marketing ReportThe Skills Every B2B Marketer Needs in 2024 | Revenue Marketing ReportDoug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we’d be remiss if we didn’t point out that new skills are key in adapting to the new landscape. Doug Bell brought a list of skills he is focusing on for 2024, and Camela threw in a few more for good measure.
Connect with Doug on LinkedIn: https://www.linke...2023-12-2910 minThe Revenue Marketing ReportAre B2B Marketers Bad at Data? | Revenue Marketing ReportDoug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.
Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-12-2912 minThe Revenue Marketing ReportWhy is the Revenue Marketing Report back?Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it’s back, and what we’re excited to bring to our listeners.
At the Revenue Marketing Report, we believe in transparency - so it’s only natural we practice what we preach.
Stay tuned because our first full episode of season 3 drops in the first week of January 2024.
See you then!
For more great content like this, check out CaliberMind.com.
2023-12-1405 minThe Revenue Marketing ReportThe Revenue Marketing Report is Back!The Revenue Marketing Report is back!
During our hiatus, we re-evaluated many things. As a result, we’re coming back with a new format (shorter, bite-sized episodes) and a more focused mission.
Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership.
For more great content like this, check out CaliberMind.com.
2023-12-0501 minThe Revenue Marketing ReportThe Age of ChatGPT Isn’t Here YetRyan Ruud, Founder, and CEO at Lake One, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-05-2527 minThe Revenue Marketing ReportWhy Every B2B Marketer Needs the Outrageous OfferDave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Dave shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-05-1828 minThe Revenue Marketing ReportWhat B2B Can Learn from B2CValentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-05-1121 minThe Revenue Marketing ReportWhy MOPs in RevOps Can Be a Good ThingJerine Erice, MOPs & RevOps Professional at RiskOptics, shares how her consulting background has helped her in her current role, how to make sure your data is good enough to make decisions, and how RevsOps professionals can help align different departments in an organization.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-05-0446 minThe Revenue Marketing Report“Credit” vs. “Attribution” in B2B MarketingKamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-04-2700 minThe Revenue Marketing ReportLeading During an Economic DownturnTerry Isner, Founder & CEO of Jaffe, a full-service PR, Marketing and Branding Agency for the Legal Industry, shares his insights on the Oh God! Moment, what areas we can adjust that weren’t available before the change and the positive changes that indicate we’re progressing beyond where it was in the 1990s.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-04-2025 minThe Revenue Marketing ReportIs ChatGPT the Future of B2B Marketing?Tycho Luijten, Founder of Dapper, a Growth Agency, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tycho shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-04-1324 minThe Revenue Marketing ReportMarketing Metrics: What’s the Goal?Tish Millsap, Founder at Revenate Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when it comes to reporting, and the crawl, walk and run approach to forecasting.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-04-0633 minThe Revenue Marketing ReportWhy Everyone Needs to Care About the Company PitchBrendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-03-2824 minThe Revenue Marketing ReportWhy Some Marketers Run From Data & What’s Next?Alan Morte, President at Three Ventures, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alan shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master.
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
2023-03-1531 minThe Revenue Marketing ReportFirst-Party Data, Community Building, & Other StuffJessie Lizak, CMO at BDEX, shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
2023-03-0921 minThe Revenue Marketing ReportSales Outreach: The #1 Thing Marketers Need to KnowJesse Oullette, Founder at Lead Magic, shares his insights on the insidious problem in B2B, why the only road to recovery is heeding a cautionary tale and warming up a few domains, and why when in doubt, less volume is reasonable.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
2023-03-0225 minThe Revenue Marketing ReportManaging Through Adversity: Navigating Change, and How to Be a Better ManagerRene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
2023-02-1627 minThe Revenue Marketing ReportMarketing is the New Sales Team in B2BLibby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
2023-02-0930 minThe Revenue Marketing ReportWhy Marketers Can’t Ignore the Data ProblemSean Daily, Business Growth Strategist and CEO of Adentities, shares his insights on his path in B2B marketing, what B2B marketers are getting wrong, and why digital advertising isn’t dead.
For more great content like this visit https://calibermind.com/thought-leadership/podcasts/
2023-02-0135 minThe Revenue Marketing ReportB2B Marketers: Do You Really Know Your Customer?Andi Graham, CEO of Big Sea, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers.
For more great content like this, check out calibermind.com.
2023-01-2624 minThe Revenue Marketing ReportPersonalization vs. Volume: The Marketer’s ViewColt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company’s mission statement ought to tie back to the problems you are trying to address.
For more great content like this, check out calibermind.com.
2023-01-1825 minThe Revenue Marketing ReportPositioning and Messaging: How to Unlock Accelerated GrowthDoug Bell, Serial CMO and host of The Revenue Generator Podcast, shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning.
Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/
Revenue Generator Podcast: https://revgenpod.com/
For more great content like this, check out calibermind.com.
2023-01-1230 minThe Revenue Marketing ReportWhy Even Creative Brains Need Processes (& Data)Adi Klevit, Process Consultant, CEO, & Founder of Business Success Consulting Group, shares her insights on why even creative individuals need processes, the systems people need in place to successfully implement processes, and where data fits into that picture.
Adi Klevit's LinkedIn Profile: https://www.linkedin.com/in/adiklevit/
Systems Simplified Podcast: https://www.bizsuccesscg.com/podcast/
Business Success Consulting Group: https://www.bizsuccesscg.com/
For more great content like this, check out calibermind.com.
2023-01-0517 minThe Revenue Marketing ReportThe Correlation Between Values & BurnoutRebecca Hollis, Chief Growth Officer at Score App, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Rebecca shares her insights on how she found herself in her present role, the process she went through to discover her values, why sustainability doesn’t equate to a lack of stress and pressure, and how her values align with her current position.
Rebecca's LinkedIn URL: https://www.linkedin.com/in/rebeccahollis/
The ScoreApp Company Page: https://www.scoreapp.com/
Life Quakes (book): https://www.amazon.com/Life-Transitions-Mastering-Change-Any/dp/B...2022-12-2831 minThe Revenue Marketing ReportWhen to Involve Operations (Spoiler: Often & Early!)David Donnelly, Director of Marketing at ORBCOMM, a pioneer in IoT technology, shares his thoughts on the main things a company as a whole should consider before they purchase martech, the key considerations operations must take before adding another tool, and how to navigate leaders getting emotionally sold before involving operations.
For more great content like this, check out calibermind.com.
2022-12-2124 minThe Revenue Marketing ReportFractional CMO: The What, Why & WhenLeah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.
For more great content like this, check out calibermind.com.
2022-12-1520 minThe Revenue Marketing ReportMeasuring Marketing Performance: Finding the Balance Amidst the War Between Art & ScienceTim Parkin, Advisor & Consultant, and President of Parkin Consulting, shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.
For more great content like this, check out calibermind.com.
2022-12-0725 minThe Revenue Marketing ReportMarketing Short Cuts or Missteps? You DecideDrew Smith, Founder & CEO at Attributa joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Drew shares his top buzzword for operations consultants, how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space.
For more great content like this, check out calibermind.com.
2022-11-2843 minThe Revenue Marketing ReportHow to Identify and Tune Into Your StrengthsJoy Martinez, Senior Director of Marketing Operations at CS2, shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses.
For more great content like this, check out calibermind.com.
2022-11-1620 minThe Revenue Marketing ReportPlanning Your B2B Social Media StrategyChris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media.
For more great content like this, check out calibermind.com.
2022-11-0928 minThe Revenue Marketing ReportDo You Really Need a B2B Funnel?Alisha Conlin, Co-Founder of Persuasion Experience, shares her insights on why the B2B funnel isn’t dead, how she nails the basics, and best practices for creating an irresistible offer.
For more great content like this, check out calibermind.com.
2022-11-0230 minThe Revenue Marketing ReportThe Soapbox with Jess Bahr: Why don’t CEOs trust CMOs?Jess Bahr, Head of Performance Marketing at Metadata, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jess shares her insights on why CEOs don’t understand what all marketing entails, and doubles down on why marketing leaders REALLY need to get more data literate.
For more great content like this, check out calibermind.com.
2022-10-2637 minThe Revenue Marketing ReportWhat is RevOps & How Do I Work With Them?Justin Ouyang shares RevOps basics, the core responsibilities of RevOps, how Marketing Ops can sit alongside them, and when RevOps should involve marketing in the goal-setting process.
For more great content like this visit https://www.calibermind.com/
2022-10-1724 minThe Revenue Marketing ReportDemystifying Account-Based Marketing in Outbound: What It Is & Isn’tBarry Moroney, CEO at Leadable shares insights on what Account Based Marketing (ABM) is and isn’t, a ballpark estimate of just how many people are doing ABM-style outbound, and the rise of the individual person-level ABM approach.
For more great content like this visit https://www.calibermind.com/
2022-10-0525 minThe Revenue Marketing ReportNegotiating Executive ExpectationsMark Raffan, Founder of Content Call Out agency shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team.
For more great content like this visit https://www.calibermind.com/
2022-09-2721 minThe Revenue Marketing ReportTrust is Everything in AnalyticsRyan Salazar, Director of Analytics at VTS, shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing are key to marketing’s success.
To engage with Ryan and other analytics experts, join these slack communities:
https://locallyoptimistic.com/
https://brooklyndata.co/
https://www.getdbt.com/community/
For more great content like this visit https://www.calibermind.com/
2022-09-2031 minThe Revenue Marketing ReportAre You Over-Investing in MarTech?Zee Jeremic, Master Consultant at Mass Engines, shares why there are struggles with marketing analytics, the big guns of marketing technology, and potential missteps companies commit when investing in martech.
For more great content like this visit https://www.calibermind.com/
2022-09-1429 min