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Rock Solid IPRock Solid IPTrademark Bootcamp – Series 2 - Why do we have trademarks?  Episode Summary In this episode of Rock Solid IP, we continue our Trademark Bootcamp series with Rob Wells from Rock IP law firm in Washington, D.C. This discussion dives into why trademarks are essential for businesses of all sizes, how they contribute to brand recognition and trust, and why early trademark registration is crucial to avoiding legal issues down the line. Rob also shares insights on the importance of brand differentiation, the role of trademarks in quality assurance, and the evolving necessity of trademarks in the digital marketplace. Timestamps 00:00 – Introduction Welcome to Rock Sol...2025-03-0615 minRock Solid IPRock Solid IPTrademark Bootcamp – Series 1Episode Summary Welcome to Rock Solid IP, where we deliver expert strategies to help you maximize the value of your creativity and innovation. In this episode, host Kevin Rosenquist is joined by attorney Rob Wells of Rock IP Law Firm in Washington, DC, to kick off the Trademark Bootcamp series. This first episode lays the foundation for understanding trademarks, answering key questions every business owner needs to know. Rob explains what trademarks are, why they matter, and the different types—including character marks, design marks, and some unexpected forms like scent, sound, and color trademarks. They also di...2025-02-2716 minRock Solid IPRock Solid IPIntroduction to Patent Mining and MappingEpisode Summary In this episode of "Rock Solid IP," hosts Kevin Rosenquist and Rob Wells introduce the concepts of patent mining and mapping, explaining their significance in developing actionable intelligence for businesses, particularly in technology-driven industries. Rob outlines the differences between patent mining, which identifies relevant technologies and trends, and patent mapping, which organizes this data into visual formats for strategic decision-making. The discussion emphasizes the importance of patent landscaping for understanding the competitive landscape, identifying white space for innovation, and mitigating risks. Rob also provides practical advice for startups on leveraging these tools effectively, regardless of...2025-02-1315 minRock Solid IPRock Solid IPPortfolio ManagementEpisode Summary In this episode of "Rock Solid IP," hosts Kevin Rosenquist and Rob Wells discuss the critical aspects of intellectual property (IP) portfolio management for businesses, particularly startups. Rob explains the various types of IP, including patents, trademarks, trade secrets, and copyrights, and emphasizes the importance of a strategic approach to managing these assets. The conversation covers the distinction between local and global IP portfolios, the necessity of conducting regular audits, and best practices for maintaining and managing IP over time. Rob also shares insights on how a well-managed IP portfolio can enhance a business's valuation...2025-01-2311 minRock Solid IPRock Solid IPThe Roadmap of IP in StartupsEpisode Summary  In this episode of "Rock Solid IP," hosts Kevin Rosenquist and Rob Wells discuss the critical role of intellectual property (IP) for startups and how it contributes to overall business strategy. Rob explains the various forms of IP protection, including patents, trademarks, trade secrets, and copyrights, and emphasizes the importance of securing these protections early in the business lifecycle. The conversation covers common misconceptions about IP, the potential pitfalls startups face, and the strategic decisions involved in choosing between patenting and maintaining trade secrets. Listeners gain valuable insights into how to effectively protect their innovations a...2025-01-2318 minRock Solid IPRock Solid IPUnraveling Trade SecretsEpisode Summary In this episode of Rock Solid IP: Expert Strategies for Creating Real Value from Creativity and Innovation, host Kevin Rosenquist and attorney Rob Wells dive into the world of trade secrets. They explore what qualifies as a trade secret, how it differs from other intellectual property like patents and copyrights, and provide real-world examples such as Coca-Cola's recipe and the famous Thomas’ English muffins. Rob also shares valuable insights on safeguarding trade secrets, navigating legal disputes, and adapting to technological advancements like AI.   Timestamps: [00:00-00:30] Introduction to Rock Sol...2025-01-1018 minRock Solid IPRock Solid IPIntroduction to Utility PatentsIn this episode of Rock Solid IP: Expert Strategies for Creating Real Value from Creativity and Innovation, Kevin Rosenquist hosts Rob Wells, managing attorney at Rock IP, to discuss utility patents. They delve into what utility patents are, how they differ from design and plant patents, common misconceptions inventors have, the application process, and how to develop a strong intellectual property strategy. The episode also explores key pitfalls, like public disclosure and scope creep, and how to handle challenges with rapid provisional patents. 2024-12-2321 minRock Solid IPRock Solid IPExpert Strategies for Creating Real Value From Your Creativity & InnovationEpisode Summary: In this episode, Kendall Trosky interviews Rob Wells from Rock IP Law Firm in Washington, D.C., to discuss the fundamentals of trademarks and their role in protecting intellectual property. Rob explains the different types of trademarks, common misconceptions among startups, and the steps involved in selecting and registering a strong trademark. He also outlines the differences between trademarks, copyrights, and patents, emphasizing how each serves different purposes. The conversation covers enforcement strategies, common trademark challenges, and the importance of early trademark protection in building a brand. Timestamps: [00:29 - 01:30] What...2024-12-0515 minRock Solid IPRock Solid IPPatent Power: Essential Insights for Startups & BeyondEpisode Summary In this episode of Rock Solid IP, LPN Host Kendall Trosky talks with attorney Rob Wells from Rock IP Law Firm about patents and their importance for startups and innovators. They explore what patents are, the different types available (utility, design, plant), how startups can determine if their idea is patentable, and the steps involved in filing a patent. They also discuss common misconceptions about patents, how patents can provide a competitive edge, and how they differ from trademarks and copyrights.   Timestamps: [00:26 - 01:39] What is a patent and how d...2024-11-2718 minRock Solid IPRock Solid IPFrom Idea to Assets: Navigating IP for StartupsIn this episode of RockSolid IP, host Kendall Trosky is joined by Rob Wells from RockIP to discuss his unique journey into intellectual property law. Rob shares how he combined his interests in technology and law, inspired by an uncle's suggestion to become a patent attorney. He reflects on his early career in a large law firm, focusing on litigation and representing clients in high-stakes cases. However, Rob candidly reveals his frustrations with the limitations of working on such cases, leading to a deeper exploration of how he could create real value in intellectual property. Tune in to discover...2024-11-1417 min