Shows
From Pot to PopularEverett Smith: Bringing an athlete mentality into the world of cannabis entrepreneurshipWork ethic, accountability, and pushing through challenges—all lessons from a life as an athlete that translate to the world of cannabis entrepreneurship. Everett Smith started his career as a professional basketball player before transitioning to the cannabis space, carrying this athlete mentality with him the whole way. In this episode, Everett Smith, Co-Founder and CEO of Presidential Cannabis Co., gives his advice on identifying needs in the market, building a premium brand, and engaging with consumers directly. From in-store promotions to building relationships with world-class raw goods growers, Everett discusses how he was able to build a multimillion dollar br...
2021-07-0722 min