Shows
The Marketing EmpressHow to ace a Marketing Interview on Campus| MBA tipsIf you have been a situation where even after having it all, you do not clear that much desired interview. If this resonates with you, here are my top 10 tips that you can use to clear your interview2021-05-2009 min
The Marketing Empress10 reasons why you should learn Digital Marketing today! : IndiaDigital Marketing is growing by leaps and bounds. So today if you aren't getting ahead of others and learning digital marketing, you are falling behind. Here are the top 10 reasons why you should start learning digital marketing today2021-05-1208 min
The Marketing EmpressWhat goes behind a 30 second Television advertising spot?There are so many people out there who wish to join advertising simply because they feel its the most glamorous field out there. But do you know what goes behind that 30 second advertising spot? Listen to know !2021-03-2110 min
The Marketing Empress10 things every marketing student must do, to stand outIf you are pursuing your Bachelor's or Master's in Marketing, just learning out of your syllabus or textbooks may not be enough to stand out. You need to do a lot more things to become a great marketer. Here I present to you my top 10 things for a marketing student to pursue immediately2021-03-1809 min
The Marketing EmpressWhat is the difference between Marketing and Sales? With Indian exampleWhat is the difference between Sales and Marketing? If you have come across this question in your interview, then this podcast is perfect for you ! We analyse the difference taking into account multiple parameters2021-02-1708 min
The Marketing EmpressSebamed Vs HUL: Understanding Comparative AdvertisingRecently Sebamed aired a series of ad campaigns that directly spoke about what makes their product better than famous HUL brands. In this podcast we analyse their advertising strategy2021-02-0907 min
The Marketing EmpressPermission Marketing by Seth Godin: Top 5 lessonsToday we analyze the book Permission Marketing by Seth Godin and talk about the top 5 learnings from the book.2021-02-0607 min
The Marketing EmpressGrowth and Success of Patanjali Ayurveda in IndiaWhen Patanjali Ayurveda was launched back in 2006 it shook the FMCG sector, and gave a big blow to giants like Hindustan Unilever, Colgate Palmolive, etc. In this podcast we analyse what worked for the success of the Patanjali products?2021-01-2214 min
The Marketing EmpressWhat is Scarcity Marketing? Concept, Tactics and ExamplesScarcity Marketing is used widely by consumers, and this urgency created in the minds of the consumers works brilliantly. In this podcast we analyse the concept of Scarcity marketing, look at the top 5 tactics used for Scarcity Marketing and finally look at some examples of Scarcity Marketing.2021-01-2007 min
The Marketing EmpressCoca Cola Ranbir Kapoor Ad Campaign analysisThe recent Coca Cola ad campaign starring Ranbir Kapoor changed the core positioning of the brand from "Open Happiness" to "Turn up your day" let's analyze the communication2021-01-0607 min
The Marketing EmpressUnderstanding the business model of ZomatoWe have all been using Zomato so frequently, however have you wondered about the various ways in which the app makes money? In this podcast, we analyse the business model of Zomato2020-12-3007 min
The Marketing EmpressKitKat's Advertising AnalysisKitKat has been one of the most loved chocolates! In today's podcast, we analyze their advertising communication and understand the importance of the tagline "Have a Break, Have a KitKat"2020-12-2310 min
The Marketing EmpressGoogle Advertising Campaigns in IndiaGoogle came up with a series of ad campaigns in 2020, promoting products like Google Pay, Google Nest, Google Ads and Google Search. In this podcast, we analyse their communication style, objective and execution2020-12-1510 min
The Marketing EmpressOgilvy On Advertising: Top 10 lessonsOgilvy on Advertising is a must read book for all advertising enthusiasts, here I share my top 10 lessons from the book with some examples for ease of understanding2020-12-1209 min
The Marketing EmpressHow Does Influencer Marketing work?An Influencer Marketing strategy, if incorporated well, can generate upto 8X times the ROI ! In this episode we look at understanding basics of Influencer marketing and look at actionable strategies that you can incorporate2020-12-0910 min
The Marketing EmpressSuccess Story of BisleriHave you ever wondered what led to the success of a brand that dared to become synonymous with water? Here we analyse Bisleri's past,present and future and also scrutinize the ad campaigns that led to its success !2020-12-0715 min
The Marketing EmpressChanges in Marketing Post Covid-19If you have wondered what changes can you expect in the Consumer Behaviour post the pandemic, then this podcast is apt for you. Here we analyse various evolving industry trends, changed marketing mediums and many more things that a marketer must consider.2020-12-0411 min
The Marketing EmpressUnderstanding Google Analytics as a BeginnerUnderstanding Google Analytics as a new user can be a daunting task, unless you pursue an actual course. Through this podcast, I aim to simplify this process for you !2020-12-0210 min
The Marketing EmpressUdaan: Pankaj Tripathi Ad CampaignIf you have seen the recent Udaan App ads, starring Pankaj Tripathi. This podcast is apt for you. We analyse the communication from strategy to execution2020-11-2909 min