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Scarlettabbott
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Digital Marketing from the Trenches Live at the Hive
Building Company Culture for Remote Teams
Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week’s Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for orga...
2024-10-13
00 min
Masters of Comms
EVP: Building Stronger Employer Brands with Effective Communication
Join us on 'Masters of Comms' as we unravel the intricacies of Employee Value Propositions (EVPs) with Alastair Atkinson from ScarlettAbbott, a leading expert on the subject. Discover how a well-crafted EVP not only prevents costly employee turnovers but also becomes a magnet for attracting ideal talent, blending tangible benefits with the unique cultural ethos of your company. Alastair demystifies the difference between EVP and employer brand, emphasizing the need for authenticity in your EVP to resonate with both current and prospective employees. Tune in for an episode that transforms your perspective on EVPs, making them a cornerstone of...
2024-02-27
29 min
World Changers: Exploring the future of work
All fired up
Extreme weather events around the globe this year have hammered home the real impacts of climate change. But that means some people have only just woken up to what the rest of us have been banging on about for decades. Companies that don’t address sustainability – and bring their employees along on the journey – invite risk. It’s a privilege to be environmentally conscious and broadly speaking, climate engagement tends to increase with education and income. But the emergency we’re facing needs more people at the table. Just as diversity supercharges business performance, addressing...
2023-11-17
19 min
World Changers: Exploring the future of work
Reset or rise
World Changers: Exploring the future of work What happens when striving for a better work-life balance has the unintended consequence of complacency? Managers need to have difficult conversations – without drifting back to the bad old days of grind and hustle culture. Klaus Schwab, founder and executive chairman of the World Economic Forum says that the pandemic gave us a “rare but narrow opportunity to reflect, reimagine and reset our work”. But that window is quickly closing. And while our relationship with work and our expectations have changed, many leaders’ attitudes haven’t, le...
2023-10-10
19 min
World Changers: Exploring the future of work
Keeping me sweet
Ep.8 Keeping me sweet The talent vacuum is real. Too many clever folk are leaving work for countless reasons – many beyond anyone’s circle of control. But one thing businesses can influence is culture. Companies that resist leaning into this will feel the pain – and cost – of employees leaving in droves. So how do we draw in new talent and hang on to the amazing people we already have? With a clear company culture. Culture is often seen as a bit of a nebulous concept...
2023-09-18
24 min
World Changers: Exploring the future of work
Digital dark age. Plugging the information black hole
When almost everything is in the cloud, and the amount of data we’re storing is reaching hundreds of zettabytes each year and growing, what happens when the servers crash? Crisis aside, what happens when our cloud storage becomes full? How do we organise information and make sure that institutional knowledge isn’t lost and that our people have what they need to work collaboratively? In the latest episode of the World Changers podcast, Elle Bradley-Cox explores this topic with head of creative consultancy and veteran scarlettabbotter, Craig Bentley, who – with 17...
2023-08-02
18 min
World Changers: Exploring the future of work
Don't @me: shrinking the workplace social network
Don’t @me World Changers: Exploring the future of work Episode description: The digital working revolution has excited and inspired a generation of workers, who demand the benefits of remote working with digital connection. It’s a way of working that isn’t just feasible, it’s desirable too. But now that many of us are connected with everyone, everywhere, all the time, that sense of community is shifting. There’s no denying that digital platforms have changed the way we communicate, collaborate and create community. Once, platforms like Facebook...
2023-06-28
10 min
World Changers: Exploring the future of work
It's time for the stick. Supercharging your D&I efforts
World Changers: Exploring the future of work Your diversity and inclusion (D&I) efforts have bought you progress, but what if it’s time to take a stronger approach? What if, to bring about real organisational change, it’s time to employ the proverbial stick and take a harder stance on calling out and identifying unacceptable behaviours? Your people and your prospective employees look to you to create an environment in which everyone can feel and do their best. If your D&I policies are not explicit enough you risk dem...
2023-05-31
23 min
You're my commsHERO
S8 E9: Can comms change the world?
Now in its 4th year with thousands of downloads, scarlettabbott is back with their annual World Changers report. From harnessing rebel voices to bring positive change, to acknowledging that employees are being asked to dig deep (again), to the keys to keeping employees sweet and everything in between, scarlettabbott expertly guides HR and IC pros through the 10 most important trends impacting the world of work this year.Passionate about human behaviour, our guest this episode Lindsay Kohler, bridges the gap between academic theory and consultancy to create insights employers can actually use to increase engagement and drive...
2023-05-23
24 min
World Changers: Exploring the future of work
Make me care. Storytelling with empathy.
Episode description: Making audiences care is one of the fundamentals of employee engagement. But why is that so difficult? Well, it has a lot to do with trust. If we don’t trust what we hear, we shut off. And in the world of work, it can have further ramifications: we start to distrust authoritative sources, hear negative tales about our employees and frankly, get tired of the noise. So, who wouldn’t want to turn the volume down? In this episode, senior editorial consultant, Elle Bradley-Cox, sits down with editor...
2023-05-04
28 min
The Handle PEx podcast
Why are we so disengaged at work? With Lindsay Kohler
What is it that makes us disengage with our jobs? We've all heard the scary stats surrounding employee burnout, disengagement, and how quick people are to leave if their needs aren't being met. Whether it's not feeling rewarded for your work, valued properly or being micro-managed to the point of exhaustion - there could be a million reasons why we could feel ready to throw in the towel. Lindsay Kohler, however, doesn't think it has to be that simple. Lindsay is a Lead Behavioural Scientist at scarlettabbott and author of Even Better If: Building Be...
2023-04-27
28 min
World Changers: Exploring the future of work
The new office etiquette
Mind your manners: the new office etiquette World Changers: Exploring the future of work Episode description: An increasingly large number of people are back in the office, while others continue to collaborate virtually. So, what virtual-first lessons can we adopt for hybrid working? You might be surprised: it starts with etiquette. Everyone knows not to heat up fish in the office microwave or take the last biscuit, right? Because when we’re all in one place, a code of etiquette arises. Yet in our virtual-first worlds of work, we’ve h...
2023-04-04
19 min
World Changers: Exploring the future of work
Here we go again. Resilience 2.0
It’s time to dig deep – again. With a long and ugly recession predicted for 2023, employers and employees are going to have to tap into new wells of strengths to survive and thrive. In many cases, that strength is depleted from the chaos and uncertainty of the last three years. So, now’s the time to shore up our internal defences and come together as teammates to weather this latest storm. Together, senior editorial consultant Elle Bradley-Cox and senior project manager Lucy Stead discuss what resilience in the workplace really means. She speaks openly about...
2023-02-28
21 min
World Changers: Exploring the future of work
Harnessing your rebels
Welcome to World Changers, a podcast exploring the trends making an enduring mark on our world of work; and how business leaders, HR teams and internal communicators can stay one step ahead. First came the Great Resignation. Then, the Great Re-evaluation. If we’re facing into or living through a Great Recession, what comes next – a Great Rebellion? Naming workplace shifts in people dynamics has become trendy, but it overlooks the fact that it’s individual desires and wishes driving this change. And it’s your workplace rebels leading the charge. In this epi...
2023-01-31
19 min
World Changers: Exploring the future of work
Global Warning
The business world is full of terms like ESG and sustainability right now but ambiguity about what they mean, too much talk and not enough action, and decades long time scales that feel out of reach mean it can be hard for businesses and people to take meaningful actions towards sustainability goals savvy companies will seize collective awareness and energy- and use it as a force for good. One of our directors of consultancy Alastair Atkinson chose this theme as his world changer. Our host Elle Bradley-Cox sat down with Alastair and consultant Harry Grout to talk...
2022-12-07
57 min
World Changers: Exploring the future of work
Balancing bots and beings
Are the bots taking over? Frankly, no. They’ll never be able to do the tasks that humans can perform with such, well, humanity. But businesses need to embrace AI to free up people to do more meaningful work. And humans need to be able to trust AI to work ethically so they can stop resenting it and start co-operating with it. Dr Alex Gapud chose this theme as his World Changer for our 2022 report. Later in this episode, we chat with Neil Fogarty, Co-Founder and CEO of Human – a deep tech enterprise specialising in psycholinguistic AI to g...
2022-10-19
41 min
World Changers: Exploring the future of work
Alumni Ambassadors
There's no such thing as a job for life anymore. But you'll certainly remember what it was like to work for your former employer long after you've left. Now, will you look back with fond nostaligia? Or shudder at the toxic culture you endured? Alumni networks offer a rich seam of advocacy when companies get the employee experience right. Lisa Hawksworth chose this theme as her World Changer for our 2022 report. In this episode, Elle Bradley-Cox speaks with Lisa and our colleague, cultural anthropologist and former lecturer, Dr. Alex Gapud to find out abo...
2022-09-27
21 min
World Changers: Exploring the future of work
A Beta experience
All hail digital, the saviour of remote working. When the world turned upside down, we embraced digital fast, too fast! Many organisations didn't deliver it well. And now digital has a real image problem. But if we look at digital as an experience, instead of just another set of channels, it has the potential to revolutionise how we network and collaborate at work. Or head of digital Tony Stewart chose this theme as his World Changer for 2022 report. In this episode, Elle, Tony and Lydia Edwards-Massie explore how we can move from a beta to...
2022-08-10
43 min
World Changers: Exploring the future of work
Side hustles and success
Ever looked at your job and felt like it wasn’t enough? That you want more? As more of us take time after the pandemic to reconsider the kind of work we do – almost half in fact, according to McKinsey – it raises the question: What if corporate decision-making could embrace the possibilities and realise the benefits of the side hustle? Our marketing manager Kate Went chose this theme as her World Changer for our 2022 report. Later in this episode, we chat with Bradley Barlow, Communications Officer and D&I Partner at SGN about his passion projects and how he feels...
2022-07-11
41 min
World Changers: Exploring the future of work
TikTok killed the tickbox
In the past year, video has become the most influential global communication medium, thanks in no small part to the meteoric rise of TikTok. Leaders and brands that relied on carefully copywritten statements and artfully curated PR stunts are being challenged to show a more authentic voice, on camera, to prove they really practice what they preach. So, what does this mean for communication teams? Russ Norton chose this theme as World Changer for our 2022 report. Later in this episode, we chat with Max Mukhin, diversity, equity, and inclusion business partner at Deliveroo. But, before...
2022-06-14
51 min
Digital Marketing from the Trenches Live at the Hive
Inside out marketing: Leveraging company culture
Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company’s success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week’s Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for orga...
2022-06-04
00 min
World Changers: Exploring the future of work
Constructive journalism
It’s not about more information. It’s about better. The news should be there to serve democracy and help people make informed, rational decisions. But nothing grabs our attention more than sensationalised news and emotionally charged political opinions. The problem is that when political language seeps into the stories and opinions we consume, we’re driven to ignore the facts and believe what we want to. The same principles apply to internal communication. In its most basic sense, it’s there to serve the people and inform them about their busines so they make good dec...
2022-05-04
55 min
World Changers: Exploring the future of work
Part time pioneers
Delving in to our World Changer on flexible working, our podcast host Elle Bradley-Cox explores part time pioneers What does your working day look like now? I’ll bet you a breakroom brew and a biscuit that it’s quite different to your pre-pandemic schedule. For many of us, the office-based 9-5, as we knew it, is well and truly a thing of the past. As hybrid working ushers in the potential to design our days, first by necessity, then by normalisation, there’s an expectation that this flexibility will help us to better balance our work a...
2022-04-13
29 min
World Changers: Exploring the future of work
Beautiful minds
Delving in to our World Changer on neurodiversity, our podcast host Elle Bradley-Cox explores some Beautiful Minds Whether it’s driven by the business case or the moral case, neurodivergent people are finally beginning to be valued by the mainstream, as several high-profile corporate announcements in 2021 show. But, to make sure this isn’t just a token moment, we need to disrupt hiring policies and change mindsets for the long term. In this episode, we chat with Anthony Friel, who sits on the board of Neurodiversity in Business as chief community officer. He’s also a senior c...
2022-03-02
55 min
World Changers: Exploring the future of work
Back to the future
Welcome back to season two of the World Changers podcast, a companion to our 2022 report. If you haven't read it yet, dive in here: https://scarlettabbott.co.uk/world-changers-2022 *** War. Famine. Plagues. Natural disasters. Humanity has had its fair share of tumultuous times and disruptive events. How can we harness the lessons of the past so that we’re not doomed to repeat them? If 2020 was the year of reaction, and 2021, the year of reflection, then 2022 is most definitely the year of action. A time to put into practice the things we’ve lear...
2022-02-02
48 min
World Changers: Exploring the future of work
Goodbye 2021 ...
Hello World Changers fans. Those of you who've been tuning in for a while now may be wondering what's happened. Rest assured, dear listeners, we have not replaced our beloved Elle Bradley-Cox. Rather, we've turned the mic around to chat with our velveteen voiced host as we reach the end of this year's series. As we wrap up the year, and look ahead to what's on the horizon for 2022, marketing manager Kate Went caught up with Elle to find out what she's unearthed about World Changers through the medium of podcasting, and how that's felt, fr...
2021-12-01
24 min
World Changers: Exploring the future of work
A question of trust
For too long, the perception of ‘getting the job done’ was tied to visibility. If an employee was in their seat, then they must be doing their job, right? We can debate the rights and wrongs of presenteeism, what we can’t deny is that it’s rife in business. Or it was, pre-pandemic. Now, the challenge facing employers is a different one. Alarmingly it resulted in a sales boom of monitoring software. Now, as we find ourselves considering hybrid working models, how will the relationship between employee and employees shift? How do we maintain trust for those wo...
2021-11-01
51 min
World Changers: Exploring the future of work
Self and safety
18 months of Covid-19 related anxiety, a looming threat of climate devastation, political fractions, and the rumblings of war. Never have we all felt so vulnerable at the same time. It’s an existential crisis on a global scale – and a fascinating anthropological study. So, what does a chronic feeling of vulnerability do to us? Recognising our response to risk, and helping people address it, can give us the tools to banish the burnout that comes with chronic and sustained stress. How can we do that in the face of so many threats and challenges? Who has the resp...
2021-10-08
44 min
World Changers: Exploring the future of work
Smells like team spirit
Zoom fatigue, long days spent alone in spare rooms, the absence of the watercooler. The face-to-face famine that lockdown gave us definitely impacted our wellbeing. But what about our cultures? Without those spontaneous moments of connection, our lives become more regimented and, for some, the cultural cornerstones found in the office felt very far away. Many reported a feeling of disconnection after the novelty of virtual quizzes wore off. While the world may now be opening back up, the shift towards a hybrid future leaves us in cultural hinterland. How can we as internal communicators...
2021-09-03
34 min
World Changers: Exploring the future of work
Bad education
We don’t need no education. Or do we? The current education system has long been based on a narrow and linear learning structure, assessed by arbitrary markers. At school we work towards grades that, on paper, indicate a level of competence. But when we move from learning to earning, we’re often ill prepared to meet our employers’ expectations. It can be quite the culture shock. And what about those learners who march to the beat of their own drum? Busy teachers don’t always have the resources to offer the learning styles they need to...
2021-08-10
39 min
World Changers: Exploring the future of work
Vive La Revolution
Hierarchy is a staple of corporate life. Careers have been built on it, power is wielded through it, and those at the top of the ladder aren’t going to cede their place easily. But now we’ve glimpsed into the CEO’s bedroom, and seen frontline colleagues transform into superheroes, how will that revolutionise stereotypical workplace structures? The pandemic may have accelerated the operational transformation of many businesses, but can we genuinely say the same about internal hierarchies? While we may have been presented with an opportunity to reinvent, the appetite to do so has been lukewa...
2021-07-07
55 min
World Changers: Exploring the future of work
The great awakening
Diving in to another topic from our 2021 World Changers report, Elle Bradley-Cox explores the rise of activism. Switched on, tuned in, politically aware. Woke. Every generation has its own expression for activism. Whatever you call it, 2020 was one of those landmark turbulent years when it took an angry and bloody leap forward. Being locked down made us wake up. A year on from the death of George Floyd, and in the wake of Sarah Everard’s murder, political scandals, social unrest and a burgeoning climate crisis where black, minority and indigenous communities are disproportionately affected, how much...
2021-06-07
45 min
World Changers: Exploring the future of work
Stigma in the shadows
Diving in to another topic from our 2021 World Changers report, Elle Bradley-Cox explores taboo topics in the workplace. Do you remember when talking about your mental health at work was off-limits and considered a massive overshare? Unwritten social rules dictated that certain topics were off the table. But the Covid catalyst meant we had a collective shorthand to point to. We were ‘all in the same boat’. It was ok not to be ok. It always should have been – but the stigmas associated with taboos made them impossible to explore openly. But now, the floodg...
2021-05-06
41 min
World Changers: Exploring the future of work
The quiet captain
Think about a leader you know and what springs to mind: leadership or loudership? Fortune favours the brave and, in our age of influence, the person who shouts the loudest is often the one who gets listened to. After all, building a personal brand comes with certain expectations that a leader should be loud, proud and physically visible. But in 2020, those who thrive on communicating to crowded rooms had to step back behind the screen. It became clear just how little good leadership has to do with making a speech, and how much it has...
2021-04-06
40 min
World Changers: Exploring the future of work
Information NOW
Time stamped videos, estimated reading times, those little dots that show how many images are left to scroll through. It’s all about managing our expectations around time and effort. This is where our ‘busy, busy, busy’ culture has brought us. And if it’s happening in our leisure time, you can bet it’s happening even more at work, where people, projects and pressures relentlessly compete for our consciousness and it can be a noisy place online. How can you prioritise information if everything’s important? Host Elle Bradley-Cox talked with head of creative Craig Bentle...
2021-03-01
36 min
World Changers: Exploring the future of work
Nurture your networks
In the first of our World Changers deep-dives, Elle Bradley-Cox explores 'Nurture your networks'. Elle joins topic author Tony Stewart (head of digital) and Jacey Lamerton (senior writer), to look at the impact community networks had in 2020 and whether these channels will thrive or become a wild, wild west in the year ahead, covering: What is the online networks landscape like right now? What typical pitfalls do internal comms teams face when launching or maintaining online communities? Let’s talk about citizen journalism and self-initiated content – how can we balance freedom with structure? How about writing for on...
2021-02-01
42 min
World Changers: Exploring the future of work
Welcome to World Changers.
A taste of what's to come. Alongside the release our 2021 report, we're excited to launch World Changers - The Podcast. Each month, we'll be taking a deeper look at the trends shifting and evolving our world of work, featuring interviews with key experts. Join our host Elle Bradley-Cox as she takes us on this year's World Changers journey. And don't forget to explore the interactive World Changers 2021 report at scarlettabbott.co.uk/topic/world-changers-2021.
2021-01-20
02 min
No More Long Talk
06: Weaponise your uniqueness, better together - why diversity and comms teams need each other and you best check your biases!
Welcome back to your weekly dose of No More Long Talk, where today's podcast comes with a twist as I share a webinar that I organised and hosted as part of this series to talk all about how about how diversity and comms teams can work better together in order to advance the diversity agenda to create more inclusive workplaces with belonging. I chatted with my fabulous panel speakers Russell Norton from scarlettabbott, Catherine Grinyer from Big Voice Communications, April Williams - a D&I Champion and HR and recruitment specialist and Toby...
2020-09-14
1h 03
No More Long Talk
02: Using behavioural science in internal comms, what's next for diversity & inclusion and protecting your energy - a chat with Lindsay Kohler
Welcome back to your weekly dose of No More Long Talk, where today I chat with lead behavioural scientist Lindsay Kohler from scarlettabbott. We talk about how you can use behavioural science in internal comms with tips for leaders, protecting your energy, self care and what the next steps are for diversity, inclusion and belonging in the workplace. She talks about her superpower as a changemaker, self awareness and the importance of feeling valued. Lindsay specialises in the art of motivation. She’s a frequent speaker at industry events, with recent appearances at the IC Le...
2020-08-17
41 min