Shows
The B2B Playbook#187: Why Most SDR Teams Fail Before the First Call (and why it impacts b2b marketers)Most B2B teams think outbound is just about activity. Book meetings, hit quota, move on.But this week on The B2B Playbook, we sat down with Shawn Sease—aka The Professor of Prospecting—to expose why that model is broken.Shawn’s seen it all. From old-school cold call sprints to modern GTM teams trying to do outbound in the age of AI. And he’s brutally honest about what actually works today.Together, we unpack how to rebuild your sales development system around truth, timing...2025-06-231h 12
Surf and SalesS6E18 - Shawn Sease Fixing Cold Calling in the SDR Industrial ComplexThe Professor of Prospecting reveals why cold calling isn't dead but your approach might be killing you. The founder of INeverAnswer.com, Sean Sease, shares his deep expertise on effective outbound prospecting and why the traditional cold calling approach fails for most companies. Key topics covered: Why there's no "secret sauce" in prospecting—it's about doing the work properly The surprising data on follow-up calls generating 2-12x more meetings than first-time connects How to rethink your first-call objectives to build a pipeline of follow-ups Sean's innovative "Round Table" approach that transforms cold outreach eff...2025-04-1447 min
The Future Of TeamworkEmpathy in the Digital Age: Navigating Human-Centric Sales with Shawn SeaseIn this episode of The Future of Teamwork, Dane Groeneveld, CEO of HUDDL3, chats with Shawn Sease, founder of iNeverAnswer.com. With a rich background in outbound sales, Shawn challenges the prevailing belief in the dominance of automation, emphasizing the essential role of personal touch in sales. They explore the foundation of trust in sales relationships, the importance of aligning team objectives, and the effectiveness of empathetic selling in today's digital landscape. Listen in for insights on cultivating genuine connections, balancing technology with personal interaction, and strategies for creating a collaborative team environment that drives business success.2024-03-0552 min
Market Dominance GuysEP207: Full-Bodied Discovery - Breathing Space for TruthDiscovery calls are typically auditory-only affairs, but this episode of Market Dominance Guys reminds us that we are physical beings having a full-person experience. As Chris emphasizes, you don't converse with a brain in a jar, so why disconnect your body from the persuasive power of discovery? From micro-prancing, to miming props, to the hepatic value of gestures and pauses, your physical presence profoundly impacts connection, emphasis, and revelation. Body language not only expresses what pure words cannot, but it heightens the musicality and truth-emergence Chris describes as “letting the silence breathe.” So start envisioning your prospects, get your bloo...2023-12-1921 min
Market Dominance GuysEP206: Mastering the Art of Silence How Pauses Can Improve DiscoveryWhat's the secret sauce to nailing discovery calls? Is it your intricate questioning strategy? Your ability to build quick rapport? We're exploring an underappreciated element today - the power of tonality.
From a Marine drill sergeant's verbal shock and awe to real estate power players commanding eight-figure deals, our esteemed guests get vocal about vocal dynamics.
Join Chris, Corey, and their guests, Henry Wojdyla and Shawn Sease as they battle assumptions, pregnant pauses, and the occasional restraining order. You'll hear straight from the horse's mouth why tonality eclipses terminology and how losing your cool in dis...2023-12-1225 min
Revenue Champions51: Cold calling live #7 (with Shawn Sease, Founder at 5bynoon)Welcome to our 7th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Shawn Sease, Founder @5bynoon for the ultimate cold calling warm-up. Ryan and Shawn go through a framework called ‘Start, Stop, Reset’. A framework you can see in action from volunteers, where they are tested on real objections sales professionals face everyday.2022-06-2259 min
The Sales Maul PodcastThe Sales Maul LIVE - Season 2 Episode 7Season 2 continues with another LIVE streamed episode! Tune in for a jam-packed episode full of exactly what you expect from our hosts Gerry Hill and Ryan Reisert: no filter!
Connect with Gerry - https://www.linkedin.com/in/beaccurate/
Connect with Ryan - https://www.linkedin.com/in/salesdevelopmentrepresentative/
Cold Calling Framework Link: https://www.linkedin.com/posts/shawnsease_cold-calling-script-frameworks-shawn-sease-activity-6667485855747330048-KPEZ?utm_source=linkedin_share&utm_medium=member_desktop_web2022-06-0226 min
Sales Samurai3 Things Have No Place in Cold Calling In today’s episode of the ‘Sales Samurai’ podcast, host Sam Capra, who helps marketing leaders in the retail space go beyond the sale/transaction, talks with guest Shawn Sease, founder of 5bynoon. Shawn shares three things that have no place in cold calling. He also talks about the fundamentals of his scripts and variations to your outbound call strategy.
Episode Highlights
01:21 – Shawn says, he has spent the last 30 years of his life in sales.
03:04 – Sam enquires, what kind of drives does Shawn has from a sales perspective?
04:20 – Sales are the one thing that's not necessarily linear; there...2022-02-2451 min
BBB - Adem ManderovicBetter Business Building - Ep9 Shawn Sease CEO 5bynoonThis episode of Better Business Building.
We get into the 3 in 3 with Shawn Sease.
Shawn is the founder of 5bynoon, VP operations, customer success & growth at Phone Ready Leads. Where he takes 30 years of experience of outbound customer acquisition and provides you with a short cut to optimise efficiency while increasing you and your team results that matter.
What’s our Why?
The concept of these micro interviews is to get to the core of the individuals why, and connect that very why with their key ta...2022-01-0714 min
Outbound Sales No Fluff - The PodcastChapter 6 - Bonus Interview with Shawn Sease & Ryan ReisertFrom the Audiobook version of "Outbound Sales No Fluff: Written by Two Millennials That Have Actually Sold Something This Decade" by Ryan Reisert & Rex Bibertson.
To order a physical copy, download on your Kindle or download the Audiobook, go here! --> https://www.amazon.com/Outbound-Sales-Fluff-millennials-something-ebook/dp/B077Y49KF4
2021-01-2817 min
1UP Revenue Podcast#34 | Breaking Down Cold Call Fundamentals with Shawn Sease |When it comes to cold calling, Shawn Sease is no stranger to danger.
He's been in the sales game for over 20+ years and still prospecting, till this day.
Shawn started off back in the days deep in '95 when the copier industry was just taking off.
During those time there were no
Sales Engagement Platforms
Auto Dialers
Intent Data
and etc.
It was only the phone and your yellow notepad!
Still to this day, the cold call fundamental still applies to be successful and it's a code...2020-07-311h 13
The Sales Stackr PodcastHow to Become a Prospecting PowerhouseThis week I sit down with the incredibly insightful and process-driven Shawn Sease to unlock the secrets of how to become a prospecting powerhouse. Themes: Introduction to Shawn and The Sales Developers How craft brewing compares to prospecting The #2019TOFUCountdown How to become a prospecting powerhouse The tech behind prospecting The Sales Stackr Hotseat Tools Mentioned in this Episode: Salesforce Crystal ConnectandSell Outreach.io VidYard Phone Burner Read Outbound Sales, No Fluff by Rex Biberston and Ryan Reisert here #2019TOFUCountdown // #5bynoon Connect with Shawn o...2019-08-1440 min
Pleasant ProspectingEpisode 19 - The battle at the top of the funnel, real best practices for sales development and how to scale to intelligently scale your outreach with Shawn SeaseHungry from some true insight on sales development from a true practitioner that has years of experience battling at the top of the sales funnel?
THIS episode is for you. Shawn Sease, Director of Client SDR Services at The Sales Developers, joins me for Episode 19 of The Lunch Break Podcast to drop some REAL knowledge on the state of sales development today.
We kick off the episode by talking about Shawn's background in coding ( he taught himself how to code as a kid ), tech support and how he eventually got into sales. From there, Shawn...2019-04-0353 min
The Predictable Revenue Podcast092: How to tailor your cold calls to match your prospect’s communication style with Shawn SeaseOn this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers. Shawn is veteran sales leader and entrepreneur: he’s led sales teams at numerous tech companies, and founded multiple organizations, varying from a brewery to govtech startups. Throughout the pod, Collin and Shawn discuss a unique, nuanced style of nailing cold calls: mirroring your pitch to match your prospect’s particular conversation style. Highlights include: Shawn’s introduction to his cold call methodology (11:18), distinct conversational styles (16:01), and the impact of this cold c...2019-02-2035 minThe Predictable Revenue Podcast092: How to tailor your cold calls to match your prospect’s communication style with Shawn SeaseOn this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers. Shawn is veteran sales leader and entrepreneur: he’s led sales teams at numerous tech companies, and founded multiple organizations, varying from a brewery to govtech startups. Throughout the pod, Collin and Shawn discuss a unique, nuanced style of nailing cold calls: mirroring your pitch to match your prospect’s particular conversation style. Highlights include: Shawn’s introduction to his cold call methodology (11:18), distinct conversational styles (16:01), and the impact of this cold c...2019-02-2035 min