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Showing episodes and shows of
Shelly@shellyniehaus.com (Amber Andrews, Shelly Niehaus)
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Marketing Tips for Women Business Owners: Educated Empowered Inspired
#89 Crafting a Marketing Strategy [Marketing Makeover with Amber Andrews]
Key Takeaways:Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.Leveraging Lead Magnets: Th...
2024-08-20
27 min