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Marketing Tips for Women Business Owners: Educated Empowered Inspired#138 From Overwhelmed to Focused: The Weekly Big 3 MethodFeeling overwhelmed by your to-do list? Dreading Mondays before the week even begins? In this short and powerful episode, Shelly shares the simple weekly planning routine that transformed her business—and eliminated the dreaded Sunday Scaries.You’ll learn how to use a 3-step weekly reset to organize your time, boost your productivity, and reclaim your peace of mind. Whether you're a pen-and-paper person or love your digital calendar, this method can be tailored to fit your life and business.What You’ll Learn:The #1 routine that keeps Shelly’s week on track (and her...2025-07-1414 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#134 The Simple Shift That Makes Your Personal Brand Stand OutIf your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we’re unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.This one’s all about building a brand that actually feels like you—without a full rebrand or starting from scratch. Key Takeaways:Why copying your competition keeps you stuck (and exhausted)How your vi...2025-06-1617 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#133 Simplify Your Personal Brand with These Three Things Episode Summary:If your brand doesn’t feel like you—or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).Whether you’re refining your online presence or starting fresh, this episode will help you simplify where to focus first. Key Takeaways:Why consistency > perfection when it comes to brandingHow to tighten...2025-06-0917 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#132 How to Build a Personal Brand That Stands Out in a Crowded MarketYour personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your...2025-06-0213 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#131 From Crickets to Clients: Build Your First 100 Email SubscribersIn this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.🎯 What we cover in this episode:How Tanya can grow her email list to her first 100 subscribersWhy a simple le...2025-05-2619 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#127 Tired of Social Media? Try These Simple Email StrategiesIn this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling. Key Takeaways:Set a 6...2025-04-2818 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#126 How to Build Your Personal Brand in 3 Simple StepsFeeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.Key Takeaways:Why your personal brand matters more than your logo or color paletteThe power of showing up with your name...2025-04-2114 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#122 How To Create the Community You Crave: Overcoming Networking FearsNot all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network. Key Takeaways:✅ Not all networking groups are the right fit—it’s okay to walk away from the wrong ones.✅ Bad experiences don’t define your future success—you can recover and find your people.✅ Start by showing up—even if you feel like an outsider, the right...2025-03-2415 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#120 How to Build Real Connections Without Feeling Salesy with Melissa SnowIn this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising, about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game.Key Takeaways:Focus on Relationships, Not ClientsBuild a diverse network of supporters, collaborators, and referral partners.Choose Networking That Fits YouExperiment with different types of events to find what feels right.Network Anywhere, AnytimeConnections can be made at hobby groups, clubs, or casual meetups.Follow Up...2025-03-1039 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#116 Struggling to Get Clients? Simplify Your Audience, Offer & Messaging for ClarityIf you’ve ever felt like you’re just throwing things out there and hoping something sticks in your business, this episode is for you. We’re kicking off a special series based on my Dream Business Blueprint, and today’s focus is on Stage One: Business Breakthrough—the foundation every business needs to succeed. I’m walking you through the biggest mistakes entrepreneurs make at this stage and the three key things you need to focus on to build a strong, sustainable business.Key Takeaways:Why clarity is everything – If you’re not clear on who you serve, w...2025-02-1018 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#113 How Public Speaking Can Boost Your Small Business Marketing StrategyKey Takeaways:Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create...2025-01-2032 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#112 The Playbook Every Small Business Owner Needs to SucceedIn this episode, I share the Podcast Listener’s Resource Guide—your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired.Key Takeaways:Discover the top 10 podcast episodes to jumpstart your business growth.Save time with a curated list of tools and resources for small business owners.Stay motivated with bonus inspiration, including my favorite business books and Pump It Up Playlist.Grab Your Free Resource:Download the Podcast List...2025-01-1311 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#110 Marketing Made Simple: Celebrating Listener Wins + Q&AIn this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world.Key Takeaways:Consistency Creates Momentum: Track your progress, stay consistent, and watch your business thrive.Email Marketing Tips: Spark curiosity, offer clear value, and personalize your subject lines to boost open rates.Authenticity in AI-Driven Industries: Highlight your unique value and craftsmanship to stand ou...2024-12-3020 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#105 Simplified Marketing [Marketing Makeover with Laurie-Ann Murabito]In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively. Key Takeaways:Plan with Your Big Rocks First: Start by mapping out your year in quarters, adding personal and professional obligations first, to create a realistic marketing schedule.Content R...2024-11-2525 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#104 7 Steps to Simplify Your BusinessShelly discusses a common theme she’s seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business. Key Takeaways: Strategies and SystemsAre your business systems feeling supportive or heavy? Shelly shares how to reassess your tech stack and decide what’s essential. She encourages listeners to streamline, keeping only what truly helps their business.CommitmentsOvercommitted? Shelly explores the impact o...2024-11-1822 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#103 Strategic Marketing Tips [Marketing Makeover with Artisan Homemaker]In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals. Key Takeaways:Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and f...2024-11-1126 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#102 How to Identify Your Most Valuable ClientsThis week, Shelly dives into a typical pitfall many small businesses face: the allure of pleasing everyone. She unfolds the truth that clients differ significantly in their values and demands. This episode focuses on recognizing five types of clients in your business, helping you pinpoint where to focus your marketing efforts for maximum impact and revenue.Key Takeaways:Five Types of Clients:VIP Ideal Clients: Your top performers make up most of your revenue. They appreciate and resonate with your services.Referral Clients: They may not spend the most but are vital for their enthusiastic endorsements.A...2024-11-0417 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#101 Enhancing Online Visibility (Marketing Makeover with Micah Thompson)Key Takeaways:Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.Unified Call to Action: Shelly stresses the need for a clear...2024-10-2826 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#100 Life Changing Lessons from 100 Podcast EpisodesIn this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life. Key Takeaways:Consistency is KeyShow up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!Start Messy & Embrace Imperfe...2024-10-2125 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#99 New Client Growth Strategies (Marketing Makeover with Andrea Blythe)Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.Key Takeaways:Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.Platform Precision: Streamline efforts to one...2024-10-1426 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#98 5 Tips To Embrace Progress Over Perfection in MarketingWelcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here’s how to shift your mindset and embrace practicality over polish.Key Takeaways:Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.Minimum Viab...2024-10-0724 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#97 Starting Strong: Basic List Building Strategies (Marketing Makeover with Jennifer Carici)In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience. Key Takeaways:Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less r...2024-09-3027 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#95 Create the Right Email Opt-in For Your BusinessIn this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.Freebies Mentioned In This Episode:FB Profile Profitability Guide:Email QuickstartList Builder...2024-09-1633 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#92 Business Bootcamp: How to Get To Know Your CustomerIn this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.DOWNLOAD YOUR WORKBOOK: https://resources.shellyniehaus.com/personaKey Takeaways:Simplify Your Approach: Think of marketing as having conversations, not just push...2024-08-2621 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#91 Email Tips to Land More Clients [Marketing Makeover with Randy Piles]In this marketing makeover strategy session, Shelly coaches Randy Piles of Javelin Photography on refining his online marketing strategies to attract and retain ideal clients. Randy shares his experiences and challenges in product and branding photography, providing insights into his ideal client profile and his current marketing efforts. Shelly offers expert advice on enhancing Randy’s email list strategies, optimizing his use of online directories for SEO, and developing compelling lead magnets to convert prospects into ongoing clients. Key Takeaways:Understanding YOUR Ideal Client: Randy’s perfect client is involved in niche markets like small...2024-08-2223 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#89 Crafting a Marketing Strategy [Marketing Makeover with Amber Andrews]Key Takeaways:Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.Leveraging Lead Magnets: Th...2024-08-2027 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#88 How to Build Your Email List from Scratch [Marketing Makeover with Keri Simpson]In this Marketing Makeover episode, I dive deep into the essentials of building an email list from scratch with Keri Simpson, the owner of a boutique marketing agency. We explore strategies to boost her agency's growth through effective email marketing. Key Takeaways:How to get started! We dive into creating a compelling lead magnet and how to select the right email software. These tools and techniques are vital for attracting subscribers and managing an efficient email system.How to grow you list and make it work for you! We explore the power of e...2024-08-1924 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#85 Online Marketing Summer School: List Building StrategiesFor more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguideKey Takeaways!The Limitations of Social Media: Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.The Value of Email Marketing: Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relati...2024-07-2945 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#82 Online Marketing Summer School: Social Media Content that ConnectsKey Takeaways:Personal Branding Essentials:Your personal brand is crucial and will outlast any service or industry.A personal brand is comprised of your name, face, and how you make people feel.Ensure your online presence is cohesive and recognizable across all platforms.Google Yourself:Regularly Google yourself to understand your digital footprint.Ensure your online content is congruent and aligns with your brand.Consistency Across Platforms:Use the same profile photo and banner images across all social media platforms for easy recognition.Update your photos and banners to keep them current...2024-07-0846 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#81 Online Marketing Summer School: Audit Your BrandAs a seasoned branding and headshot photographer turned business coach, I share my insights on why personal branding is crucial for your business success. We explore the significance of showing up authentically online, the impact of cohesive visual imagery, and practical steps to ensure your personal brand is aligned across all platforms. Whether you're a Gen Xer struggling with the digital landscape or an entrepreneur looking to refine your brand, this episode is packed with actionable advice to help you make a lasting impression and connect deeply with your audience.Key TakeawaysImportance of Personal...2024-07-0159 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#78 Social Media Mastery BlueprintIn this exciting new episode of the "Educated Empowered Inspired" podcast, I introduce a new segment, 10 Minute Tips. We are doing a deep into the strategy of creating a 90-day content calendar for social media tailored for entrepreneurs who want to streamline their content creation process. Learn how to efficiently plan, create, and schedule content that resonates with your audience without spending endless hours on social media. This episode is packed with actionable insights to help you get off the content creation hamster wheel and make your social media efforts more effective and manageable.Mentioned in the...2024-06-1016 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#77 Simple Systems to Create Freedom In Your Business with Christine RothdeutschIn this week’s episode, Shelly Niehaus interviews Christine Rothdeutsch about the importance of building success systems in business. Christine shares valuable insights and practical tips on scheduling, payment systems, bookkeeping, lead generation, networking, and follow-up processes.Key Takeaways:Scheduling and Time Management: - Block out specific times for business development, education, and free time on your calendar. - Create a structured schedule to ensure you're dedicating time to important tasks.Payment Systems: - Have your payment methods ready and easily accessible for clients. - Streamline...2024-06-0341 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#75 Entrepreneurship and Menopause with Jeanne AndrusIn this episode, online marketing coach Shelly Niehaus engages in a captivating conversation with Jeanne, an expert in menopause and its impact on entrepreneurship. We delve into the often overlooked topic of sleep deprivation during menopause and its repercussions on entrepreneurial endeavors.Key Takeaways:Understanding Hormonal Influence: Jeanne sheds light on how hormonal imbalances affect sleep patterns, emphasizing the intricate relationship between hormones and quality of sleep.Symptom Analysis: Instead of immediate lab tests, Jeanne advocates for analyzing symptoms as a basis for identifying potential hormonal issues, enabling a more personalized approach to addressing sleep disturbances...2024-05-2048 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#72 Elevate Your Online Brand: 5 Tips To Look Good on VideoIn this episode of the Educated, Empowered, Inspired podcast, we delve into the power of video to elevate your brand presence. As entrepreneurs over 40, it's crucial to shine online and share our talents effectively with the world. I share five actionable tips to help you look your best on video and make a lasting impression. Key Takeaways:Tip 1: Good Lighting SetupTip 2: Create a Neutral BackgroundTip 3: Invest in a Quality CameraTip 4: Camera Placement and StabilityTip 5: Use a Quality Microphone For links to specific cameras, microphones, etc. Please check out my MUST-HAVE BUSINESS TO...2024-04-2918 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#71 Finding Inspiration Through Organization with Nicole GabaiIn this episode, professional organizer Nicole Gabai shares her holistic approach to organization and her unique "halfway book" system for managing information overload. She discusses her journey from a career in TV production to becoming a certified virtual organizing pro and the pivotal moments that led her to pursue organizing as a passion. Nicole emphasizes the power of combining digital and physical methods for efficient organization tailored to your life.Key Takeaways:• Adopt a holistic view of the organization that accounts for your physical space, time management, and information flow• Use Nicole's "halfway book...2024-04-2243 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#70 Elevate Your Online Marketing: Your Awesome "About Me" PageIn this episode of the Educated, Empowered, Inspired podcast, we dive into the essential tips for creating a compelling About Me page that resonates with your audience and elevates your online presence. Your About Me page is your digital introduction, and it's crucial to make a positive and lasting impression. Keep it Simple: Your About Me page should be concise, skimmable, and highlight the key aspects of your personal and professional journey.Start with Your Why: Connect with your audience by sharing your motivations, passions, and unique journey that led you to your current career or b...2024-04-1518 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#69 Myrna Daramy | SEO For Small BusinessesKey Takeaways: Myrna emphasizes the importance of organic search, revealing that it accounts for over 60% of web traffic and builds trust and authority with users.Our discussion highlights the differences between platforms like WordPress and Squarespace, offering guidance on choosing the right platform based on design preferences and SEO needs.Myrna shares valuable content creation strategies, such as repurposing podcast content into blogs and social media posts, to maximize reach and engagement across multiple channels.We discuss the role of AI in content creation and SEO, emphasizing its potential as a tool but also emphasizing the importance of m...2024-04-0843 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#68 Elevate Your Online Marketing: Optimize Your IG ProfileWelcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively. Key Takeaways: 1. Cohesive Branding: Your Instagram profile should mirror your website, ensuring consistency in colors, fonts, and branding elements.2. Searchability: Differentiate your username (handle) and name (business name) to improve searchability and discoverability. 3. Professionalism: Use a professional profile photo with your face to establish trust and connection with your audience. 4. Clear Messaging: Craft a clear "I help" statement in your bio, stating who you serve, the problem you solve, an...2024-04-0121 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#67 Laura Bowers | Leverage AI to Gain Momentum in Your BusinessIn this motivating episode, Laura Bowers shares her courageous journey from corporate burnout to entrepreneurial freedom through embracing AI. Her life-changing pivot, sparked by an intriguing Facebook ad, led her to climb Mount Kilimanjaro and eventually launch the PMO Boss - an AI consulting agency. With infectious enthusiasm, Laura demystifies AI tools like ChatGPT, empowering listeners to harness their power for content creation, time optimization, and fostering deeper human connections in business. Her inspiring story and actionable tips remind us to boldly pursue our passions, leverage innovative technologies, and build a purposeful legacy.Key Takeaways:• Em...2024-03-2538 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#66 Jodi Hume | Cutting Through the Fog: Clarity in Decision-MakingWe all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains. Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing i...2024-03-1838 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#65 Nikki Rausch | Learn to Sell Without Feeling Pushy or Fear of RejectionAre you an entrepreneur or small business owner struggling with sales and self-promotion? Then this episode is for you! I'm excited to welcome Nikki Rausch, CEO of Sales Maven, to share her expertise on selling authentically. With over 25 years of sales experience, Nikki has a unique ability to transform the often misunderstood process of "selling." She'll guide us through her Selling Staircase framework and provide practical tips to overcome the fear of being "salesy." Nikki has written three books on the topic, which are available on Amazon, and hosts her own podcast, Sales Maven. In ou...2024-03-1156 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#64 Elevate Your Online Marketing: Optimize Your Facebook ProfileIn this empowering episode of the Educated, Empowered, Inspired podcast, we kick off our series on elevating your online presence with a deep dive into optimizing your Facebook profile for high conversions. Whether it's the profile you've shared personal milestones on since 2007 or a newer account, transforming it into a professional profile can significantly enhance your credibility and connect you with your ideal clients. Join us as we explore actionable steps to audit and upgrade your Facebook presence, ensuring it accurately reflects who you are, who you serve, and how you serve them.Key Takeaways:Optimize...2024-03-0418 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#63 Reina Bach | How to Discover JoyToday, we're diving deep into the pursuit of joy, both in life and in business, with our special guest, Reina Bach. Join us as we explore Reina's fascinating journey from a technical background in engineering to becoming a certified coach and leadership expert. With a master's degree in industrial and organizational psychology and a knack for culinary arts, Reina's unique blend of skills and experiences offers invaluable insights into finding joy and fulfilment.We discuss the difference between happiness and joy, uncovering barriers to accessing joy, both external and internal. Reina shares powerful strategies for overcoming these b...2024-02-2638 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#62 5 Simple Steps To Grow Your Email ListWelcome to another episode of the Educated, Empowered, Inspired podcast! I'm Shelly Niehaus, and today, we're unravelling the secrets to my go-to strategy for turning followers into paying clients. In this episode, I break down my five-step email marketing strategy to guide you from building curiosity to converting leads into raving fans.Mentioned in This Episode - Email Quickstart Guide - https://shellyniehaus.ck.page/emailguideKey Takeaways:Step one: Choose a platform – don't get stuck, pick one and start.Step two: Craft a lead magnet – offer something aligned with your business to at...2024-02-1912 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#61 Kim Curtis | Money is Looking for YouWelcome to another empowering episode of Educated, Empowered, Inspired. Today, we're joined by Kim Curtis, the CEO of Wealth Legacy Institute, who shares her incredible journey from financial chaos to becoming a beacon of success in wealth management.Key Points:Kim's personal story of overcoming financial struggles and how it shaped her approach to wealth management.Insights into the natural and human-made laws of money.Practical advice for entrepreneurs on managing finances during economic ebbs and flows.The importance of rewriting your money story to achieve financial and personal success.Actionable Tips:Start by...2024-02-1238 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#60 Three of My Best Tools to Plan Your WeekIn this episode, I'll be delving into my experiences with time management and productivity strategies. I share about a weekly planning routine that has significantly transformed both my business and personal life. 1. I start by reflecting on the previous week's projects and wins, and then I suggest planning the upcoming week. 2. My approach involves consolidating appointments and projects in one place while identifying 'the big three' key tasks crucial for progressing through the week. I've adopted this method from Michael Hyatt’s Full Focus Planner, and it has truly elevated my business and allevi...2024-02-0514 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#59 Lucy Barrett | Find Your Personal StyleIn this episode, we dive into the world of personal style and empowerment with the incredible Lucy Barrett, a seasoned style coach with over 25 years of expertise. Join us as Lucy shares her transformative journey into the realm of style coaching, drawing from her extensive training at the Style Coaching Institute.Discover Lucy's five-stage strategy to cultivate personal style, unravel the secrets behind colour and body shape, and the power of introspection to unveil individual preferences. She guides us through evaluating existing wardrobes, harnessing creativity from what's already at hand, and the importance of continuous review and...2024-01-2936 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#58 7 Productivity Tools to Transform Your Work RoutineDiscover the power of "theme days" to streamline your focus and prioritize tasks. The Full Focus Planner has been my go-to for taking planning to a new level, assisting me in setting weekly goals and daily priorities. I'll introduce you to a simple yet effective phone box to eliminate distractions and underscore the importance of creating a conducive work environment.As we dive into work, explore the Pomodoro Method with a gravity-based timer that I find incredibly helpful for maintaining focus. I also recommend using blue blocker glasses to protect your eyes from exposure to screen. Lastly...2024-01-2221 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#57 Kelli Risse | Stress Is A Mind GameIn this empowering episode of Educated, Empowered, Inspired, we're joined by Kelly Risse, CEO of Rise Up and Live Wellness, and host of the Winning in Business podcast. Kelly shares her personal journey from a health crisis to becoming a transformational coach, emphasizing the critical role of mindset in managing stress and achieving balance.Key Takeaways:The connection between stress and mindset.Practical techniques to manage stress, including the 'positive what if' method.Understanding stress personalities: The Perfectionist, The Comparer, and The Doer.The importance of self-acceptance and setting boundaries for business success.Kelly's story...2024-01-1541 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#56 3 Tips to Create A Marketing Strategy for Your Small BusinessIn this episode, we explore the need for businesses to pivot in response to ever-changing landscapes, from pre-pandemic to post-pandemic shifts. Here, I emphasize the importance of constant marketing reassessment by urging listeners to ask vital questions to your clients: Where are they now? Who are they today? What are the marketing goals?Join me as I share with you practical steps that cut through marketing overwhelm, highlighting the core belief that marketing thrives on building trust through genuine conversations. I'm thrilled to introduce you to my Business Breakthrough class – a four-week workshop I've crafted specifically to gu...2024-01-0825 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#55 Tanessa Shears | Sleep + Thriving as an EntrepreneurKey Takeaways:Understanding the Importance of Sleep: Tenessa emphasizes how quality sleep is foundational for maintaining consistent energy levels, clear thinking, and overall well-being.Optimizing Sleep for Better Business Performance: Discover the connection between sleep quality, decision-making, creativity, and problem-solving in business.Practical Tips for Improved Sleep: Tenessa shares actionable advice on creating a conducive sleep environment, managing temperature, and understanding the impact of light on sleep patterns.The Science Behind Sleep: An exploration of sleep phases, including deep sleep and REM, and their effects on physical and mental rejuvenation.Personal Experiences and Client Stories: Real-life examples illustrating...2024-01-0136 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#54 7 Questions To Ask In Your Business Each QuarterHey, go-getters! This episode is your quarterly business check-up. I'm unpacking a personal, powerful exercise – seven pivotal questions for reflection – to help you pause, evaluate, and leap forward in your entrepreneurial journey. Perfect for a quick revisit at each quarter's end or year's close. Let's dive into the art of reflection and growth! Key Insights:Reflection is Key: Learning from the past is crucial – and it comes from thoughtful reflection, not just experiences.Rhythms of Reflection:Daily, weekly, monthly, or quarterly – find your rhythm to keep your business on track.The Mag...2023-12-2526 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#53 Build A Business That Allows You To Build a LifeKey Takeaways:Challenging Hustle Culture: Learn why constant work and burnout aren't the keys to sustainable success, and how redefining success is essential for long-term fulfillment.Creating Work-Life Balance: Strategies to balance professional growth with personal well-being, emphasizing the importance of setting boundaries from the start.Recognizing Business Seasons: Understanding and respecting the different phases of your entrepreneurial journey, including the necessity of 'hustle mode' and when to transition out of it.Practical Framework for Planning: Introduction to the 'Q Exercise' for effective annual and quarterly planning, ensuring that personal goals and business objectives align.Setting Boundaries for...2023-12-1827 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#52 Believe in YourselfWelcome to an extraordinary episode of "Educated, Empowered, Inspired," where we dive deep into the power of self-belief and discover the unique talents each of us holds. This episode is a call to action for all our listeners who might question their value in the crowded entrepreneurial landscape.Key Takeaways:Embrace the thoughts of self-doubt as a universal experience in entrepreneurship and use them as a stepping stone to recognizing your unique potential.Discover the power of your everyday wisdom and the impact it can have on others. What's routine for you can be revelatory for...2023-12-1112 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#51 Stop Being A PerfectionistKey Takeaways:The Pitfalls of Perfectionism: Many entrepreneurs, especially high achievers, often delay or derail their business endeavors in striving for perfection, which can hinder progress.Embracing a 'Messy Start': Starting messy can be a catalyst for growth in business. It's about taking action, despite imperfections.Personal Anecdotes for Inspiration: Our host shares her experiences with perfectionism in her early personal training and photography businesses, emphasizing the value of learning from real-life practice over theory.Common Missteps in Starting a Business: The hesitation to start due to lack of formal qualifications, like a business degree or specific certifications...2023-12-0423 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#50 What's Saving My Business Life Right NowWe're celebrating a major milestone in this special 50th episode of the "Educated, Empowered, Inspired" podcast! Reflecting on my journey, from the initial hesitation about starting this podcast to the incredible growth and support from you, our amazing listeners, and my dedicated team.Let's dive into the power of gratitude and take a moment to reflect on the things that are currently saving my life – in both my business and personal life. As we dive into the season of gratitude, I encourage you to make your list of life-saving factors. You'll gain insights into the strategies that ha...2023-11-2723 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#49 Dr. Keith McNally | Four Habits Of Business LeadersJoin us for engaging conversations that delve into personal and professional transformation, bringing you stories that empower and inspire real change. I am excited to have Dr. Keith McNally as our guest today.Dr McNally is your guide, specializing in facilitating impactful discussions by uniting like-minded individuals. Whether you're an emerging entrepreneur navigating the first steps of your business journey or a seasoned pro seeking to realign with your purpose, this podcast offers insights for everyone.Discover the catalyst behind Dr McNally's book 'Walking the Path, A Leader's Journey,' and understand his journey and...2023-11-2033 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#48 Why Loving Your Current Clients is the Key to GrowthHere is what to expect on this podcast:Thoughtful Gifting: How a small, personalized token can strengthen client bonds.Client Gifting Timeline:Onboarding Gifts: Setting the tone with a warm welcome.Ongoing Appreciation: Maintaining connection with timely tokens.Milestone Celebrations: Marking important client events with something special.The Significance of Appreciation:Boosting retention and referrals through genuine gestures of thanks.Gifting Made Simple:Selecting Recipients: Who to focus your gifting efforts on.Choosing the Gift: Aligning presents with your brand identity.Initiating the Process: Easy steps to begin your gifting...2023-11-1322 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#47 Maureen Mwangi | Grow Your Brand and Scale Your BusinessIn this episode, Maureen Mwagni, a brand growth expert who helps entrepreneurs scale their product-based businesses to become household names through precise sales and marketing strategies, shares her incredible journey of growth, pivoting, and finding success through organic marketing. Discover the power of clear messaging, the importance of humanization in branding, and the significance of embracing your unique story. Maureen takes you through her pivot from a paid ad-driven business to a more sustainable organic marketing approach, offering valuable lessons for emerging entrepreneurs. Learn how to attract the right audience, refine your messaging, and build a strong f...2023-11-0640 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#46 Your Personal Brand. What is it and Why YOU Need OneAs a business coach and personal brand strategist, I'm here to shed light on what a personal brand truly means. So, what exactly is a personal brand? In my experience, it boils down to three essential components: your name, your face, and how you make people feel. It's about infusing your unique personality into your business, nurturing your reputation when you're not in the room, and understanding what your audience perceives about you. In today's social media age, you are your business's face. Your personal brand is your ultimate tool for connecting with clients, inviting th...2023-10-3016 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#45 Julie Zolfo | Why Downtime Makes You a Better EntrepreneurIn this episode, I am chatting with the incredible Julie Zolfo about the transformative power of downtime and our choices as entrepreneurs. Julie shares her profound journey of self-discovery and the wisdom she's gained. She takes us on a quest to understand how to make choices that bring inner peace, even if they don't align with societal expectations. She discusses the importance of honoring our passions, embracing emotional well-being, and finding courage and compassion within ourselves. We delve into Julie's unique Fulfillment Factor Formula, a practical guide to making choices that truly fulfil us. It's a formula t...2023-10-2347 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#44 Samatha Foote | ADHD and Thriving as an EntrepreneurJoin me in this enlightening conversation as I sit down with Samantha Foote, a board-certified music therapist, positive discipline parent educator, and registered music teacher. Samantha's journey is truly inspiring, as she shares her unique perspective on entrepreneurship while living with ADHD and neurodiversity. Discover how Samantha's unique perspective on ADHD has enabled her to help others harness their own strengths through music therapy, even if they struggle with executive functioning skills or perfectionism paralysis. We also touch on the emotional aspects of rejection sensitivity in networking and how to overcome it. Whether you're an entrepreneur, a...2023-10-1637 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#43 How to Reframe Failure and Enhance Your SuccessHow to Reframe Your Failure and Enhance Success This week I’m sharing a powerful message that speaks to every business owner. It's about resilience, learning from setbacks, and embracing personal growth. In this episode, I recount a personal journey through my first launch, a venture into uncharted territory. I set a goal for ten sign-ups, but reality had a different plan I felt like a failure, focusing on the gap rather than the gains. But there’s a twist! Listen up to learn more about it, but in a nutshell, I learned invalua...2023-10-0919 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#42 Tamira Hamilton | How to Use Pinterest for BusinessIn our latest episode, we dive deep into the dynamic realm of online marketing. Join me as I unravel the pivotal shifts and emerging trends reshaping how we connect with our target audience. From a significant transition in target demographics, shifting our focus from millennials to the distinctive Gen X, to the exciting integration of artificial intelligence (AI) in marketing strategies – this episode is a treasure trove of insights. I'll guide you through embracing change, conquering fears, and exploring fresh perspectives to craft marketing strategies that resonate across generations. Plus, we'll uncover the untapped potential of Pinterest as...2023-10-0242 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#41 The Pitfalls of Exclusively Relying on Social Media MarketingIn this episode, we dive into the age-old debate: email marketing vs. social media. We uncover the undeniable truth that while social media may be more accessible, email marketing reigns supreme with its 100X effectiveness. Join us as we explore the strategies and statistics that prove the significance of reaching your audience where they are truly engaged, focusing on what they care about.In this special series, I’ll show you how to leverage email marketing as a powerful alternative to grow your business effectively. Plus, I’ll emphasize the necessity of creating your email lists. Tune in t...2023-09-2515 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#40 Email Marketing Made Easy: My Simple 5-Step StrategyIn this episode, we're transitioning from discussing the "why" behind email marketing to delving into the practical steps of building an email list and crafting an effective strategy. I know this might feel overwhelming, but fear not – I'm here to guide you every step of the way. Over the next few moments, I'll walk you through my five-step strategy, making this process manageable and exciting. Are you ready to roll up your sleeves and embark on your email marketing journey? Let's uncover the incredible potential of email marketing – a personalized touch that stands in a league of its own comp...2023-09-1819 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#39 Elevate Your Business: Embrace the Power of EmailWelcome to the podcast that will revolutionize your marketing approach! Discover the untapped potential of email marketing – a game-changing strategy that can skyrocket your business growth beyond imagination.Mentioned In The Episode: Email Quickstart Guide https://resources.shellyniehaus.com/emailguideIs email even a thing? It seems outdated.Personalized communication and direct connection leading to more engaged listenersNurtured leads make 47% larger purchases than non-nurtured leads. (Epsilon)By showing up, adding value, and nurturing those relationships, the people on your email list are more likely to buy when you do have a product or service to sell.It...2023-09-1119 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#38 My Favorite Business ToolsMy Favorite Business Tools The fall season is a time for new beginnings, including new tools for your small business! In this episode, I share my four favourite tools for helping small business owners manage various tasks more efficiently and provide better customer service. These tools are:ConvertKit: An email marketing platform that makes it easy to create landing pages, manage email lists, and segment audiences.17 Hats: A CRM tool that helps streamline various aspects of business management, such as online scheduling, sending quotes, invoicing, and taking payments.Loom: A video recording software that al...2023-09-0424 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#37 Kamie Lehmann | Dreams to Reality. How Business Coaches Make Goals Happen Faster.In this episode, Kamie Lehman, a speaker, coach, leader, visionary, business strategist, and certified career coach, discusses her journey from corporate America to becoming a successful entrepreneur. She also talks about the importance of pivoting when your current path is no longer working for you, overcoming your fears and taking action on your dreams, and the power of podcasting to build your brand and reach your audience.Kamie shares her story of leaving her corporate job to start her own business. She talks about the challenges she faced along the way and how she overcame them. She...2023-08-2837 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#36 Kelly Johnson | Let's Talk About Fast Tracking SuccessLet's Talk About Fast Tracking Success with Kelly Johnson In this episode of the Educated, Empowered, Inspired podcast, I invited one of my best buddies in business, Kelly Johnson, a headshot and branding photographer. Kelly shares her story of transitioning from a career in massage therapy to photography and how she has used group coaching to fast-track her business. She also discusses the importance of investing in yourself and surrounding yourself with a supportive community. Kelly's story is inspiring, and her advice is practical and actionable. If you're ready to take your business to the next level, l...2023-08-2135 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#35 Cari Powers | How Investing In Your Business Can Help You SucceedIn the second instalment of our special series #SmartGirlSummer, I am joined by Carie Powers, the face and muscles behind CaPow The Trainer, who shares her journey from losing 90 pounds to starting her own business and how she pivoted her company during the pandemic. She also talks about the importance of email marketing for entrepreneurs and how she used email to grow her business.Mentioned In This Episode:Shelly's Email Course - https://shellyniehaus.com/listbuilding/ConvertKit Email Link - https://convertkit.com?lmref=jH-56w*Anyone signing up with the...2023-08-1433 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#33 Up Your Social Media Game - Create More Engaging ContentIn this episode of the Educated, Empowered, Inspired Podcast, we're talking about how to create social media content that speaks to your audience. We'll discuss how to identify the pain points that your ideal clients are experiencing and how to create content that addresses those pain points in a way that feels authentic and relatable. We'll also talk about the importance of being consistent with your social media content and how to track your results so that you can see what's working and what's not.If you're looking for ways to improve your social media marketing, this...2023-07-3117 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#32 Kay Cote | How Pivoting Can Build Your ConfidenceKay Cote is the creator of Elevated You, a wellness, media, and coaching platform. In the episode, Kay discusses the importance of health, well-being, and mindset in navigating life's pivots. She shares her personal experiences and the lessons she has learned from various transitions in her life. Kay talked about how to handle change and discussed her pivotal moment, where she Pause, Investigate, Validate, Open, and Transform. It's a solid tool for getting through tough times. Kay also talked about how she followed her heart and got into music, which was really cool. It's a gr...2023-07-2431 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#31 Marketing Mojo - Developing Your Small Business SuperpowersWe'll start by defining your goals and understanding where you want your marketing efforts to take you. It's all about knowing what to say to your audience and crafting a compelling brand message that resonates. Then we'll talk about capturing leads, nurturing relationships, and leveraging the magic of email marketing. I'll share some fantastic tips and tricks on how to grow a loyal subscriber base that can't wait to hear from you. Finally, I'll take you into my world by sharing how to craft a kickass content strategy to grab attention and engage your audience. We'll explore different platforms a...2023-07-1718 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#30 Nancy Palo | Creating a Celebratory Marketing StrategyIn this episode, we dive into the transformative power of celebrating as a form of mindfulness with our special guest, Nancy Palo. Nancy shares her profound insights on how celebrating today can enhance our future and positively impact our lives.Join us as we explain why celebrating today sets the stage for more reasons to celebrate tomorrow. By nurturing a habit of celebration, we boost our self-confidence, motivation, and resilience, leading to continuous growth and personal development. We explore the significance of this exercise and how it fosters self-awareness, gratitude, and a positive mindset. From completing tasks...2023-07-1028 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#29 Find Your FocusTo find time and create space in your schedule to effectively work on your marketing and attract your dream clients, we will make the process fun and enjoyable in this episode. Trust me; it won't be another item on your never-ending list anymore.My strategy is straightforward and serves as a reminder that marketing is about reaching out to those needing your assistance and explaining how you can aid them. I've created a four-step time management method to help you find the time in your busy schedule. Using this technique, I'll help you prioritize your tasks and...2023-07-0321 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#28 Jen Grosso | Building Unshakable ConfidenceIn this episode, we dive into confidence with our special guest, Jen Grosso. As entrepreneurs, we often find ourselves in situations where we don't know what we don't know, and it can feel like we're just "faking it" sometimes. Throughout the conversation with Jen, we gain valuable insights into the critical role that confidence plays in the success of entrepreneurs. It becomes clear that inspiring your audience is essential, but it's also important to provide practical tips. Jen also emphasizes the importance of self-care in maintaining confidence - taking breaks and prioritizing our well-being is vital for achieving our...2023-06-2639 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#27 Overcoming OverwhelmIf you're a small business owner, you know that running a business is no small feat. It's easy to feel overwhelmed with all the different tasks you need to get done. You're not alone! We feel your pain. But the good news is that by taking a strategic approach to managing your time, you can get a handle on things and start making progress on the tasks that matter most. I will share with you the five steps to ditch the overwhelm: prioritize, essentialize, organize, personalize, and then systemize I will take you to deep dive into this topic...2023-06-1924 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#26 Cora Naylor | Limiting Beliefs Will Hold You BackJoin us for a fun and casual conversation with certified Emotion Code practitioner Cora Naylor. She shares how this unique technology can transform our personal and professional lives. Emotion Code is not your typical therapy session – it's like hitting the reset button on your emotions. Cora will walk us through how releasing trapped emotions can help us achieve our goals and live our best lives. Whether it's learning to process difficult emotions or finding the motivation to pursue your dreams, this episode has got you covered. Listen in as we dive into the power of the Emotion Code, and wit...2023-06-1225 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#25 How to Connect With Your Audience by Going Deeper With Fewer PeopleIn this episode, I am super excited to share my experiences from an amazing talk I had earlier this year. We'll be discussing how to be intentional with your business to help it scale and answer some pressing questions - like whether having a massive following on social media is necessary to make an impact! And do you believe that there is more to success than just scalability? So, grab that cup of coffee and join me as we dive into the power of doing the unscalable and how it can lead to success beyond the numbers. Let's get...2023-06-0514 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#24 Noemi Beres | How Podcast Guesting Can Grow Your BusinessHave you ever considered how appearing as a podcast guest could boost your business? In this episode, I had the pleasure of speaking with Podcast Connections' main gal Noémi Beres, who is a true expert in podcast guesting. We discussed the power of sharing your podcast expertise to gain credibility and exposure, ultimately leading to new clients and partnerships. Noémi shared some great tips on finding suitable podcasts for your niche, preparing for your interview, and making the most of your appearance. If you're looking for ways to grow your business and establish yourself as a thought le...2023-05-2931 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#23 Walli Miller | Money Mindset for EntrepreneursMoney and investing - are two topics that can cause anxiety and stress for many of us. Luckily, in this episode, we have Financial Coach Walli Miller of Financially Thriving to share her expertise and tips on navigating the world of finances. Walli emphasizes the importance of the money mindset - understanding how we see money and how that influences our decisions. It's fascinating to think about how much of our knowledge around money is indirectly taught to us, and Walli provides some great insight on how to shift our mindset for financial success. Plus, she breaks down the...2023-05-2244 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#22 How to Overcome Imposter SyndromeYou know what they say about owning your business - it's tough but rewarding. What they don't tell you is that there's a sneaky, slippery coworker that comes along for the ride. It's called imposter syndrome, and let me tell you, it's a tricky little bugger. That voice in your head says, "You're not good enough; you don't belong here." And it always seems to show up right when you're about to take a big step forward. Imposter syndrome affects almost everyone at some point in their life. Another one is to focus on my achievements, no matter how...2023-05-1521 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#21 Jennifer Becker | The Power of Masterminds in BusinessIn today's episode, we enjoyed hearing about Jennifer's inspiring journey from leaving corporate America to becoming a successful business owner. What stuck with me the most was her emphasis on the power of finding like-minded individuals to join you on the journey. Jennifer explains the concept of a 'mastermind,' a group of peers collaborating to support each other's businesses. She also shares practical tips on creating a successful mastermind, including the importance of accountability partners. If you're thinking of starting your own business and would like to explore the power of a "mastermind," this is an episode you w...2023-05-0832 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#20 How to Navigate Change In Life and BusinessThere comes a time in everyone's life when we must take a step back, assess our current situation, and decide whether or not it's time for a change. In this episode, I open up and have a genuine heart-to-heart with you about that very moment in my life when I took a leap of faith, made a pivot, and found a new narrative in my story.Change can be both exciting and terrifying, but recognizing and accepting its inevitability is crucial in helping us grow and evolve. Sometimes, we willingly choose to make these changes, while other...2023-05-0120 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#18 Learning to Pivot In Life and BusinessWhen was the last time you had a chance to start over? I am opening up on some of the highlights of my career in the past few years and the significant shifts I have encountered, which I hope you can feel that I am here; I think you, and I want you to know that you're not alone. Today I want to share why learning to start over and live in the messy middle has become essential to my life story. Here is what to expect from this episode:Today I pose t...2023-04-1717 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#17 Chad Nedland | Your Legacy and The Ripple EffectIn this episode, I spoke with Chad Nedland to discuss his emotional journey toward success. He discussed his philosophy of reading books, turning pages, and planning his coast-to-coast journey through life with that philosophy, which brought him into a life of service. In this modest and heartfelt conversation, he told tales about how our seemingly insignificant actions will profoundly influence the world and other people's lives. Here is what you can expect from this episode:Chad shares his philosophy on reading books and turning the page and how to plan out your life jo...2023-04-1036 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#16 Carrie Severson | Overcoming Imposter SyndromeA lot of business owners can connect to this episode. Author and businesswoman Carrie Severson run a printing house. She joins us for this exciting episode to discuss her entrepreneurial journey in founding her publishing company. Enjoy a delightful discussion with us and pick up some advice on how to keep moving when your efforts need more traction. You'll also learn how to rethink your definition of success here, which is another invaluable lesson. Here is what you can expect from this episode:Carrie shares her entrepreneurial journey to starting her publishing house.Carrie’s t...2023-04-0327 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#15 Amy Studer | Instagram for The Gal Over 40In this episode, Amy Studer will encourage you to take that leap. There’s nothing wrong with sharing your brand, images, and ideas on social media when you are over 40. Amy owns Boise Boutique Social, which helps women over 40 with social media. In her career as a social media manager, Amy talks about how rewarding it is to serve other women and see them shine and see that glow when they can navigate social media and utilize it for their success. About Amy:Amy Studer is a social media manager and Instagram trainer for...2023-03-2731 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#11 Caitlin Durning | Instagram Tips for EntrepreneursCaitlin has some great advice for the entrepreneur who may need more time to venture into the world of Instagram! She believes everyone can showcase their brand without becoming an influencer or doing something out of their comfort zone. It all comes down to concentrating on your desired self-image and expressing it in ways that seem authentic to YOU. In this episode, Caitlin offers her predictions for Instagram trends for the upcoming year. Also, we talk about REELS, hashtag tactics, and the top platform on which one should focus their attention.About Caitlin Durning:Caitlin...2023-02-2733 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#10 Dorris Burch | Overcoming Your Fears In Life and BusinessDorris has accomplished a remarkable journey from direct salesperson to entrepreneur, now managing her fashion content business. In our conversation, she shared an empowering message - the importance of being confident. According to Dorris, taking that step outside your comfort zone will lead you on an incredible path filled with risk and reward!Here is what to expect from the episode:Lessons on how not to stay in the “how”Layering power and confidence and “owning the room”Learning to own who you are by knowing who you areDorris shares tips on how to step into your own...2023-02-1923 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#8 Carrie Severson | Imposter Syndrome And EntrepreneurshipHere is what you can expect from this episode:Carrie shares her journey about owning a non-profit and the burnout that ensued from working so muchWe talk about fear and how fear can motivate us. She shares a story in her personal life of when fear took over and her drastic measures.A conversation about finding oneself and learning that you are enough About Carrie Severson:Carrie Severson is the author of Unapologetically Enough and the CEO of a book publishing business she started after years of rejection by literary agents. She has b...2023-02-0615 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#7 Amy Studer | Instagram For The Female Entrepreneur Over 40Here is what you can expect from this episode:How Amy went from a stay-at-home mom to a Social Media Manager after the age of 40A discussion about what Instagram looks like for the over 40 business ownerInspiring stories about how women over the age of 40 are leaning in to learning new technologyHow technology connects us.About Amy Studer:Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago when she started in the social media industry she noticed women her age were downright reluctant to put themselves and their b...2023-02-0612 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#6 Adam Karofsky | Selling Through StorytellingAbout Adam:Adam S. Karofsky is the A.S.K. behind ASK Writes, a writing and editing business where he helps people tell their stories. For Adam, writing is a tool to string together stories, share information, and connect people. Adam built his business around two things: lifestyle and love. By creating a business based on his love for writing and storytelling, Adam has been able to help loads of people dive into their passions and stories. He has also built his business while embarking on several multi-month trips worldwide. Adam is going to talk about his...2023-02-0613 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#5 Elaine Turso | How Embracing Systems Can Change Your LifeHere is what you can expect from this episode:Elaine shares her journey from being a full-time photographer to owning her own agencyShe talks about what almost stopped her in her tracksElaine shares her strategy to impact one person a day, and that is what gets her out of bed in the mornings. About Elaine:Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their busin...2023-02-0612 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#4 Caitlin Durning | Taking Risks and Celebrating Wins in BusinessHere is what you can expect from the episode:Caitlin shares her journey from working in a nonprofit to starting her own social media companyShe shares the importance of celebrating our personal and professional wins as well as the wins of others. About Caitlin:Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) all around the world get her going, and ever since realizing that massive potential, she knew she had to help others see the same. She spends her days hopping between client meetings, creating content, dream...2023-02-0612 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#3 Kelly Buckley | How Your Turning Points Shape Life and BusinessHere is what you can expect in this episode:Kelly shares what almost stopped her in her tracks and the steps she took to keep chasing her dreams.Starting a podcast led Kelly to learn valuable lessons and develop training to help other women build confidence. About Kelly :Kelly has been in the beauty industry for over 30 years as a salon owner/cosmetologist, educator for an international color company, and now an Independent Sales Director with Mary Kay cosmetics. She is the creator and host of the Beautifully Confident podcast on a mission t...2023-02-0609 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#2 Dorris Burch | How to Embrace Change and Overcome FearHere are the things to expect in this episode:Dorris talks about a time when something almost stopped her in her tracks.She shares about her burning bush moment that changed her lifeDorris shares what inspires her to champion women to step into their own FAB factor.About Dorris BurchThe FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, an...2023-02-0611 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#1 Matthew Brackett | Leadership In Life And BusinessHere are the things to expect in this episode:Matthew shares the one thing that almost stopped him in his tracks.Matthew talks about his life in ministry and why it inspires him to do what he does today.About Mathew Bracket Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew lef...2023-02-0612 minMarketing Tips for Women Business Owners: Educated Empowered Inspired#0 TrailerHave you ever been asked to do the one thing you dreaded most?As a young adult, I did all the things that I thought a “responsible person” would do. I got a degree in Business, a well paying job with benefits and a 401K. When my husband and I started a family, I launched my first business so I could stay at home with my twin boys. And as a young mom I fully embraced that season of life.Our suburban life in the Dallas appeared ideal with the SUV, a beautiful home, and my t...2023-01-1904 min