Shows
It Pays to WriteCan Email Writing Change Your Career?Lauren Gibson is a ghostwriter and email marketer helping agency owners and coaches grow their businesses through content. She’s the founder of the “Connections” newsletter and writes daily on LinkedIn about business, brand building, and the future of work.But she didn’t start in marketing. From navigating Egyptian taxis without GPS to landing meetings with Ethereum’s co-founder, Lauren’s path has been anything but linear. In this episode, she shares how writing in journals, essays, and LinkedIn posts helped her transition from Web3 startup chaos to a thriving solo business.Lauren opens up about losing her job, journal...
2025-11-131h 12It Pays to WriteHow to 2x Your LinkedIn Reach with 30-Day Writing Challenges | Vanessa YepesVanessa Yepes, a product operations lead at AppSumo with eight years of experience in customer and partner success, transformed her totally unused LinkedIn account into a powerhouse of engagement, authenticity, growth, and connection with other cool people. She doubled her audience in just 60 days of writing on LinkedIn, by doing back-to-back 30 day writing challenges.In this episode, Vanessa talks about how an internal 30-day writing challenge at her company got her bit by the writing and posting bug.And how she’s used multiple, back-to-back writing challenges to:Sharpen he...
2025-08-071h 50
LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-EmployedThe 2nd Time I Reached 67,000 LinkedIn Followers Ep 128In this episode, I discuss that I reached 67,000 followers on LinkedIn for the 2nd time. Main points I discuss:Follower Growth: I recently reached 67,000 followers on LinkedIn for the second time.LinkedIn's Data Purge: I experienced a drop in followers due to LinkedIn's removal of fake accounts in 2023Tracking Follower Growth: I use Shield Analytics (use my code to get 10% off: https://www.shieldapp.ai/?via=brenda) to track my follower data and identify trends.Quality Over Quantity: I focus on creating valuable content for my...
2024-09-3008 min
Vaamazing Sales3. Linda Björck - Hur du lyckas med LinkedInEn av Sveriges främsta LinkedIn-experter, Linda Björck, gästar podden och det pratas om LinkedIn och hur du lyckas på plattformen.
Hon och Josef diskuterar olika typer av inlägg och format som fungerar bra på plattformen, misstag att undvika, innehållsstrategier och tips på bra verktyg kopplat till LinkedIn.
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Tidsstämplar i avsnittet:
00:00 Intro
00:49 Vem är Linda Björck?
02:28 LinkedIn: Från CV-databas till plattform med många funktioner
10:19 Vanliga misstag på LinkedIn och hur du undviker dem
18:54 Lindas playbook för a...
2024-09-1140 min
Higher Ed PulseWhy Every EDU Pro Should Build Their Personal BrandMallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.Key TakeawaysAudit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.Identify Your Expertise: Define what you want to be known for and focus your content around these themes.Engage...
2024-06-1025 min
The Corporate CreatorS1 #7 Luca Bozzato: Starting LinkedIn Right - Emulate the best and then surpass themWelcome to weareshield
In this episode, we delve into the journey of Luca Bozzato, CEO and founder of Talent in Acquisition.
Learn from Luca how to emulate the best and then surpass them for LinkedIn success. He also shares his insights from over a decade in business and forecasts the future of LinkedIn for content creators.
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Enjoy and see you in the feed,
the Shield team
(disclaimer: podcast is audio-based only)
2023-08-0830 min
The Corporate CreatorS1 #6 Yvonne Boateng: Maximizing impact through LinkedIn profile optimization - How Yvonne enforced this at AmazonWelcome to weareshield
In this episode, we're joined by Yvonne Boateng, an employee advocacy specialist for executives on LinkedIn.
We discover the true power of an optimized LinkedIn profile as Yvonne details her work at Amazon and her plans to scale their employee advocacy program.
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Enjoy and see you in the feed
the Shield team
(disclaimer: podcast is audio-based only)
2023-08-0121 min
The Corporate CreatorS1 #5 Jason Vana: Taking the LinkedIn leap - from freelance to agency owner through strategic engagementWelcome to weareshield
In this episode, we're joined by Jason Vana, CEO and founder of Shft Agency.
Jason takes us on his transformative journey from freelancer to agency owner, highlighting the critical role of strategic LinkedIn engagement. Don't miss out on learning how to make the LinkedIn leap yourself.
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Enjoy and see you in the feed,
the Shield team.
(disclaimer: podcast is audio-based only)
2023-07-2553 min
The Corporate CreatorS1 #4 Caroline Salis: Team consistency fostered by collective LinkedIn training and slack communitiesWelcome to weareshield
In this episode, Caroline Salis, Social Media and Community Manager at ZoomInfo, takes the spotlight.
Caroline reveals how she achieves team consistency through LinkedIn training and building communities on Slack. Listen to find out how she activated 900+ ZoomInfo employees to enhance their online presence.
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Enjoy and see you in the feed
the Shield team
(disclaimer: podcast is audio-based only)
2023-07-1821 min
Profitable Joyful ConsultingEmpower Women Consultants“Do you tend to give away your power? And if so, to whom?” I grew up in an environment where women were very much in competition with one another, and I told myself it was easier to deal with men. It was super destructive, but empowering other women wasn’t always a priority for me. It took time, but eventually I realized how much I had internalized misogyny and patriarchy (and how much I believed those were my own ideas). It’s not about competing, it’s about raising other women up together...
2023-07-1115 min
The Corporate CreatorS1 #3 Sean Anderson: How personal branding fuels credibility and sales by becoming a content engineWelcome to weareshield
In this episode, we sit down with Sean Anderson, CEO and founder of Hoxo Media.
We explore how personal branding can turbocharge your credibility and sales, and dive into the challenges recruiters encounter with LinkedIn content creation. Sean shares his unique framework that helps build a strong personal brand and spur business leads.
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Enjoy and see you in the feed,
the Shield team
(disclaimer: podcast is audio-based only)
2023-07-1130 min
The Corporate CreatorS1 #2 Courtney Johnson: Elevating your brand with authenticity - Standing out in a crowded market is keyWelcome to weareshield
In this episode, we chat with Courtney Johnson, a seasoned professional who has been empowering employees to enhance their LinkedIn presence for over a decade.
Courtney shares her insights on how authenticity is key to standing out in a crowded market and discusses her work at Miro.
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Enjoy and see you in the feed
the Shield team
(disclaimer: podcast is audio-based only)
2023-07-0422 min
Profitable Joyful ConsultingShould Consultants Guarantee Results?“What we're trying to do with a guarantee is make it okay to reverse the risk, or at least mitigate the risk, so that people can trust saying yes to you.” I have a number of clients who guarantee the outcomes of their consulting work. But should you? Do you need to offer a guarantee in order to be legitimate in your business? Tune in to this episode of the Profitable Joyful Consuming podcast to explore types of guarantees, the pros and cons of offering them, and everything else you should consi...
2023-06-2721 min
The Corporate CreatorS1 #1 Ryan Musselman: From mastering hooks to becoming the hook - How Ryan built his six figure agency on LinkedInWelcome to wearshield
In this episode, we are thrilled to welcome Ryan Musselman, CEO and founder of Parade Studio.
Ryan takes us through his remarkable LinkedIn journey that resulted in building a six-figure agency in less than a year. We discuss the ins and outs of his content creation process, focusing on how he masters 'the hook', and the key performance measurement tools that drive his success.
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Enjoy and see you in the feed,
The Shield team.
(disclaimer: podcast is audio-based only)
2023-06-2732 min
Profitable Joyful ConsultingServing on Advisory Boards With Breen Sullivan“When you are an advisory board member, you're being tapped to fill a skill gap to help connect that management team to particular communities or networks or people, or maybe help them secure some type of contract that can really make the difference for the company.” -- Breen Sullivan, The Fourth Effect Being on an advisory board can help you make an impact, elevate your career, and maybe even get equity in a company or get paid. But the stats for women — and women of color — on boards are dismal. We need more...
2023-06-2055 min
Profitable Joyful ConsultingLinkedIn Profile and Algorithm Tips with Donna Serdula“At the heart of this is: be yourself and be authentic on LinkedIn.” LinkedIn isn’t about profiles or posts. It’s about branding. It’s about telling people’s stories. Platforms like LinkedIn, as my guest Donna Serdula says, are simply great places to do that. Tune in to this episode of the Profitable Joyful Consulting podcast to learn what builds your brand on LinkedIn more than anything else, how to put your soul in your bio, and how to get clients on LinkedIn. Key areas discussed:...
2023-06-1339 min
Profitable Joyful ConsultingHow to Set Money Boundaries“Money boundaries protect our self-worth and our value. They protect us from over-giving, from devaluing, especially at work. They empower us to be intentional and to act in alignment with our values.” There's a lot of emotion that comes up around the topic of money and a lot of “shoulds." But you’re allowed to have money boundaries, just like you’re allowed to have boundaries in every other area of your life. Money boundaries can help you to be more profitable and more joyful. Learn what money boundaries are, how to become m...
2023-06-0627 min
Profitable Joyful ConsultingDebt & Personal Finance with Cori Arnold“Appreciate what you have. If you don't have much today, it doesn't matter. Appreciate it. And as you grow, it will grow.” - Cori Arnold A lot of us struggle with personal finance, but it’s never too late to turn things around. I want you to be really aware of your finances because I believe that if you’re not being responsible with the money you have, when you bring more money in it’s just going to end up the way the rest of it did. Financial professional and personal fin...
2023-05-3041 min
Profitable Joyful ConsultingHeart-Based Selling“If you have love and have empathy for and excitement about your audience, then you can love sales and enroll the people who are absolutely the best possible fit for you.” So many consultants are repulsed by selling and struggle to make it feel good to them. They think of it as a necessary evil. When they do that, they miss out on everything that is possible with a different point of view. Selling truly is one of my favorite parts of my business. I love making a meaningful heart connection with...
2023-05-2322 min
Profitable Joyful ConsultingHow to Turn Your Passion into a Business with Matteo di Pascale & Andrea Binasco“I believe that if you go with what you really want to do without compromise, then you are going to sell more.” - Matteo di Pascale Is it okay for you to make tons of money doing what you love? I’m very much about passion fueling your work. Bringing your heart into your work and using your God-given talents through your business is profitable and joyful — and I want you to make tons of money bringing forth your gifts. But not everyone feels that way. Tune in to this...
2023-05-1647 min
Profitable Joyful ConsultingHow to Raise Rates on Your Current Clients“Your rates are going to increase along with the value that you bring.” How should you raise your rates with existing clients? It’s much easier to give a brand new client a new, higher rate. But for those who’ve been working with you for a while, it’s different. In this episode of Profitable Joyful Consulting, learn how to approach this delicate conversation and discover five things to consider when raising your rates - so you can continue building a profitable, joyful business where you’re compensate...
2023-05-0916 min
The Corporate CreatorFirst Previewwe are excited to announce that the first official episode is coming out on the 27th of June. For now, here is a little preview.
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Enjoy and see you in the feed
the Shield team
2023-05-0800 min
Profitable Joyful ConsultingMoney Mistakes and Shame“Everyone makes money mistakes, but not everyone is carrying around shame about them.” What are your biggest money mistakes? Money is such a loaded topic and can bring up a lot of shame for people. But I promise: people (including me!) make money mistakes all the time and they’re not running around crippled by shame. They learn something, get over it, and move on. Tune in to this episode of the Profitable Joyful Consulting podcast to discover money mistakes you might be making in your business and wha...
2023-05-0222 min
Profitable Joyful ConsultingFinancial Principles for Consultants with Jenifer Sapel“Being good with money is having a set of skills, and none of us are good at any skill until we use it and we practice it.” - Jenifer Sapel What financial principles do you need to know both as a consultant and as a woman entrepreneur? Most of my clients are women, and a lot of them are reluctant to talk about money. They’ve always delegated that to someone else or expected someone else to do it. Then, they find themselves as grown-ups who need to learn how to get thei...
2023-04-2545 min
Profitable Joyful ConsultingPassion Project“A passion project is something that you work on because you're excited about it, and it puts a spark back into a relationship.” Do you have a passion project? In romantic relationships, most people acknowledge that our partners can’t be our be-all, end-all. We need to have other interests, hobbies, and friendships. Requiring one person to meet all of our needs puts too much pressure on them and on the relationship. It’s the same thing with our businesses. They shouldn’t be the be-all, end-all of excitem...
2023-04-1817 min
Profitable Joyful ConsultingSo, What about Weaknesses and Vulnerabilities?“Vulnerability works — only to the extent that you also step into and claim your expertise, stand in your power, and know your strengths.” How can you remain in your power and expertise as a consultant, while also having a relationship with your weaknesses? This season of the Profitable Joyful Consulting podcast is about gifts, talents, skills, and expertise, but we all have weaknesses, too — those places where we don’t feel like we’re 100% amazing. What do you do with those in your work? Can you still market yourself as a complete pac...
2023-04-1124 min
Profitable Joyful ConsultingLeverage Your Hidden Strengths“It's important for you to know what your strengths are because you're going to market yourself on the basis of those strengths.” “The closest exit may be behind you.” What does this familiar line from airplane safety briefings have to do with your consulting business? It’s a reminder of the blind spots you may have when it comes to your strengths. In this episode of the Profitable Joyful Consulting podcast, I share what you need to do to develop a better perspective on your strengths, and the relevant...
2023-04-0419 min
Profitable Joyful ConsultingEnneagram at Work with Stephen Van KleeckConsultants: want to understand yourself at a deeper level, break through your automatic patterns to expand into your best self, and better understand the people you work with? In this episode of Profitable Joyful Consulting, my guest Stephen Van Kleeck shares how the Enneagram — a psychospiritual teaching and typology system — can help. Key areas discussed: 0:00 Introduction 3:51 How Stephen got interested in the Enneagram 5:33 Why clients bring Stephen in to work with them on their Enneagram 7:39 How Stephen took a client stuck in rumination over a failure into a dee...
2023-03-2851 min
Profitable Joyful ConsultingPersonality Assessments for Leaders with Claire Chandler“Assessments help you have a conversation that is balanced between the intuitive and the more data-driven.” How can you discover more of your strengths, skills, talents, and gifts? One way is through personality assessments. Through personality assessments, you can learn more about who you are as a leader and as a person (because you’re both!). Critics say personality assessments are unscientific, or worse, that they reinforce bias and discrimination. But 80% of Fortune 500 companies reportedly use them, so I thought it would be interes...
2023-03-2155 min
Profitable Joyful ConsultingPlaying Big When Everyone is Small“It's okay for you to be big. The only people around you who are diminished by you being big are people who are themselves small.” If you're surrounded by people who only see a small part of you, then you begin to get this impression of yourself as smaller than you are. But it’s important for you to be as big as you really are, regardless of who’s around you. You know the fullness of who you are, even if others sometimes don’t. In this episode of the Profitable...
2023-03-1414 min
Profitable Joyful ConsultingAI Art & Ethics with Tatiana EL-Khouri & Jenna Soard“People can take their imagination and create images that once they were not able to because their artistic skill wasn't there.” - Tatiana EL-Khouri. With OpenAI and ChatGPT, technology has made the biggest leap since the invention of the Internet. AI art, in particular, is democratizing the ability to make art. But what is AI art, what are the ethics behind it, and how can you use it in your business? We dive in on this episode of Profitable Joyful Consulting with guests Jenna Soard and Tatiana EL-Khouri. Key a...
2023-03-0746 min
Profitable Joyful ConsultingHarness the Power of ChatGPT to Boost Your Business with Salette Thimot-Campos"It only took one time for me to type one question in [ChatGPT], and I knew it was going to change the landscape of everyone's lives, especially solopreneurs.” Do you want to collapse months into minutes? That’s what can happen in your business if you use ChatGPT, says my guest, Salette Thimot-Campos. Everyone’s talking about ChatGPT, but what is it? Why all the hype? On the Profitable Joyful Consulting podcast, Salette shares how to harness the power of ChatGPT to boost your business. Sa...
2023-02-2843 min
Profitable Joyful ConsultingDo I Need to be Certified as a Consultant?Do you need to be certified as a consultant? Do you need an MBA, or other training? A lack of letters or certifications shouldn’t prevent you from doing the work you’re meant to do and making contributions in your field. I believe that success in consulting and in business is more about marketing and results, and less about educational level. Let’s dive into why you don’t need to be certified - and when you might want to get some support upleveling your skills - in this episode of the Pro...
2023-02-2116 min
Profitable Joyful ConsultingOvercoming the Fear of Self-PromotionConsultants: do you feel great about promoting yourself? Do you feel brave every time? Do you love putting yourself out there? If you’re like 100% of my clients the answer is no, no, and no. Self-promotion is really hard for most of us, but you can learn how to shift beliefs that keep you stuck and take action to make self-promotion easier. Because you’re never going to have a profitable and joyful business if you don’t promote yourself...
2023-01-3124 min
Profitable Joyful ConsultingLegacy: Make a Lasting Impact Through Your BusinessWhat’s your life’s work? What do you want your legacy to be? I have a couple of clients who are turning 60, and they’re beginning to think about legacy: the lasting impact they’ll leave behind to inspire others. You don’t have to be nearing retirement to think about legacy. In this episode of Profitable Joyful Consulting, we’re exploring how to start building the kind of legacy that you want to leave behind now. Key areas discussed: We all want to...
2023-01-2418 min
Profitable Joyful ConsultingConsulting Business Success (Part 2)Five More Drivers of a Successful Consulting Business ⤵️ Want to create more impact with your business? Achieve bigger and better outcomes? Make an income that matches your impact without overworking? In this episode of Profitable Joyful Consulting, I’m sharing the last 5 drivers (10 total) of successful consulting businesses. These are the strategies that help consulting businesses thrive. Discover what they are and how to use them in your business in this episode. Key areas discussed: Watch this episode on YouTube: https://youtu.be...
2023-01-1716 min
Profitable Joyful ConsultingConsulting Business Success (Part 1)The Drivers of a Successful Consulting Business ⤵️ Whether you’ve been in business for a while and are struggling to get traction, have some traction but are stuck on the revenue roller coaster, or are drowning in client work with no time and capacity to grow the business, these drivers of a successful consultancy will help you create and grow a more profitable, joyful business. Discover 5 of the 10 drivers of a successful consulting business in this episode of Profitable Joyful Consulting (and stay tuned for the next 5 drivers in a part 2 episode...
2023-01-1020 min
Profitable Joyful ConsultingDrive Leadership and Culture with Brittany DrozdIt’s not just big businesses that struggle with creating a company culture where people want to work and having leaders who can drive the behaviors they want to see. Small businesses struggle, too. No matter how small your business, it’s not too small to have a culture. My guest, Brittany Drozd, helps small businesses master leadership and company culture. She empowers agency owners and marketers to become confident leaders, build better teams and catalyze culture change. Learn how to drive leadership and culture in your busin...
2023-01-0332 min
Profitable Joyful ConsultingBrand PositioningHow to position your brand for a more profitable, joyful consultancy ⤵️ Are potential clients confused about what you do? Have you gotten tired of your current clients? Have your specialty or niche changed but you don’t know how to get the word out? These issues are all examples of brand positioning, how you’re known in the marketplace. What you are known for or known as shapes everything in your business - from the referrals you get to the kinds of clients you work with to the ways you communicate. ...
2022-12-2713 min
Profitable Joyful ConsultingCase Study: Most Financially Successful Year Ever with Sherry Quam TaylorMy client Sherry Quam Taylor went from being overloaded with 37 clients to making dramatically more than she’s ever made before (and experiencing a ton of joy) doing longer engagements with fewer, ideal clients and getting stunning results. She’s a consultant who shows nonprofit CEOs how to raise millions more in gen ops dollars so they can fund their strategic plan and increase budgets by 2 to 10x. With Sherry, their teams break free from the limitations of transactional fundraising and reimagine their entire approach to revenue generation, attracting investment-level donors who want to fund thei...
2022-12-2031 min
Secrets To Scaling Your Ecommerce BrandEp 409: From Tik Tok Bootstrapping to Raising A Series A With Erica Rankin, Bro DoughSend us a textIt’s always amazing to see people bootstrap into something much bigger. To grow a company using limited resources takes a lot of creativity and determination. There’s a lot to learn from this kind of journey.In this episode, Erica Rankin from Bro Dough talks about what it’s like to bootstrap a business to a level where you’re talking to investors. She shares what's working for her in marketing and the biggest mistakes she's made this year.Listen and learn in this episode!...
2022-12-0727 min
Profitable Joyful ConsultingCase Study: Erin StrazaMy client Erin Straza was once “just” a copywriter. When she first started working with me, she shared her vision of what more she could do for her clients. Not quite a year later, Erin is bringing transformational engagements to nonprofits and helping them no longer just with copywriting, but with strategic marketing communications. In this episode of Profitable Joyful Consulting, hear how Erin has changed her business by focusing on transformation and working with perfect clients - large enough to really value her services. Erin never had trouble attracting clients, but she was yearning to do...
2022-12-0622 min
Profitable Joyful ConsultingThe Client from HellHow to avoid ever getting another client from hell again 👇 The client from hell: we’ve all had them. What can you do to avoid them in the future? How do you prevent yourself from constantly ending up with clients who drive you crazy? The number one determiner of profit or joy in your business is going to be the clients you work with. In this episode of Profitable Joyful Consulting, you’ll learn how and why consultants end up with clients from hell, what you can learn from the situation, and how...
2022-11-2914 min
The Elite Recruiter Podcast#48 – Social Selling with Lauren SurmanSocial Selling is one of the most impactful things that most recruiters are not doing. Our awesome guest Lauren Surman is a master of social selling and is here to teach us how to level up our skills. It's something that we all need to learn and learn how to do better. Recruiting is sales… both on the candidate side and client side and the sales process has changed over the last few years. Social Selling is the best way to move past the cold emails and phone calls and play the smart game. Check out the podcast and I hope...
2022-11-2828 min
Profitable Joyful ConsultingHow to Build a Pipeline of Clients with David StruasserHow to create your own pipeline of leads for your business with David Struasser 👇 The only way your business is going to work is if you bring in new clients. For some people, generating leads is a challenge and other people rock at it. Either way, this episode of Profitable Joyful Consulting about creating your own pipeline of leads is for you - so you can bring in new business without just being dependent upon referrals. Learn how to create an ongoing steady flow of leads in your consulting business in thi...
2022-11-2242 min
Profitable Joyful Consulting5 Ways to Get More ReferralsHow to get more referrals for your consulting business. 👇 How do you get more referrals for your consulting business? “Ask!” says literally everyone. But what does that even mean? How exactly do you ask for more referrals? Who do you ask, and what does that look like? In this episode of Profitable Joyful Consulting, I’m breaking down 5 ways to get more referrals for your consulting business that aren’t just “ask people for them.” Not everyone will tell you a couple of these. So tune in to hear some simple, fundamental thi...
2022-11-0113 min
Profitable Joyful ConsultingInfluence: How to Make Change Happen for Your ClientsHow can you change your clients’ behavior when you don’t have any power over them? Influence! Learn how to be a better consultant by getting better at influencing people. 👇 One of the eight main consulting skills is influence. We obviously don’t have the power to force anyone to do anything, and as consultants our strength is our objectivity, perspective, and outsiderness as well as our expertise. That means we can only influence what’s going to happen. So how do you create change in other people, and...
2022-10-2527 min
Profitable Joyful ConsultingVideo Marketing Tips with James CooperGet video marketing tips for your consulting business 👇 Video marketing is hot, but some consultants are still reticent to get on video. It’s an amazing way for consultants to demonstrate expertise and attract clients, but it’s daunting. What kinds of videos should you make? Don’t you have to do cheesy dances? What tech do you need to get started? Finally start making the video content you need to grow your consulting business (or learn how to step up your video marketing game) in this episode of Profitable Joyful Consulting...
2022-10-1856 min
Nå mål65. Linda Björck om hur du blir bäst på LinkedIn (privatperson så väl som företag)LinkedIn har 690 miljoner användare och ska du nå beslutsfattare och skapa trovärdighet inom din nisch då är detta plattformen för dig! Varje vecka så uppgår LinkedIn till 9 miljarder visningar men det är enbart 3 miljoner användare som delar innehåll på plattformen varje vecka, dvs mindre än 1% samlar in 9 miljarder visningar. Ni hör ju, personer som bygger sitt eget varumärke och likaså företag har massor att hämta av att använda plattformen på bästa sätt. Och det är detta jag och min gäst Linda Björck ska prata om idag. Linda är LinkedI...
2022-10-1631 min
Profitable Joyful ConsultingBring Your Inner Child To Work With Samantha Hartley & Christopher CarrickWhy you should bring your Inner Child to work 👇 If you want to get to the next level of your business, you have to ask yourself: what would I have to change or let go of? What’s in the way? Often people are engaged in self-sabotage or blocked in another way. When you connect with your Inner Child, you can surface the gifts you’ve suppressed, lost, or buried. You can start to understand the unhealthy coping mechanisms the Child developed a long time ago, and how that’s impacting your work...
2022-10-1140 min
Profitable Joyful ConsultingWrite for Your Consulting Business with Laura ElliottA professional ghostwriter tells us how to write for your consulting business 👇 Writing is a critical consulting skill, one that you may not have expected to have to do SO MUCH of. We have to write for clients, for persuasion, for copywriting, for ourselves. But what about telling your story? Today's guest on the Profitable Joyful Consulting podcast, Laura Elliott, reveals her secrets about mining your story. According to Laura, the best stories transform people. They’re an emotional ride, and people are different after hearing what you’ve said. Learn how to...
2022-10-0446 min
PERFORMER SUR LINKEDINComment et quand suivre ses statistiques ?Il ne faut pas que les statistiques deviennent une obsession, mais les suivre régulièrement vont vous permettre de mieux comprendre votre audience.Ce qui ne se mesure pas, ne peut pas s’améliorer, et grâce aux statistiques tracez votre chemin vers le profil de vos rêves. Dans cet épisode de Power Angels, Caroline Mignaux vous donne ses conseils. Après quelques minutes, vous saurez tout sur les dessous de ce réseau social !Outils cités dans l’épisode :https://www.shieldapp.ai/https://www.inlytics.i...
2022-09-3003 minPERFORMER SUR LINKEDINComment et quand suivre ses statistiques ?Il ne faut pas que les statistiques deviennent une obsession, mais les suivre régulièrement vont vous permettre de mieux comprendre votre audience.Ce qui ne se mesure pas, ne peut pas s’améliorer, et grâce aux statistiques tracez votre chemin vers le profil de vos rêves. Dans cet épisode de Power Angels, Caroline Mignaux vous donne ses conseils. Après quelques minutes, vous saurez tout sur les dessous de ce réseau social !Outils cités dans l’épisode :https://www.shieldapp.ai/https://www.inlytics.i...
2022-09-3003 min
Profitable Joyful ConsultingHow To Get Clients For Your Consulting BusinessLet’s build a pipeline of new potential clients coming to your consulting business. Find out how in this episode of Profitable Joyful Consulting 👇 The most fundamental consulting skill is the ability to get clients. Some leave corporate with a network of good contacts they can call on immediately - and ongoingly - for work. But others struggle to find clients. Which best describes you? Are you able to bring new clients into your business? And if so, do you have as many as you want? You CAN have...
2022-09-2722 min
Profitable Joyful ConsultingNetworking Tips For ConsultantsIf you love your clients, colleagues, and team members, you can learn to love networking. It’s simply the process of finding more people just like them! Learn how to network expansively in a way that feels good in this episode of Profitable Joyful Consulting.Networking is one of the core, most powerful marketing strategies for consultants. It is the ability to connect meaningfully with others and turn that into relationships that can be professionally or personally beneficial for you.If you feel like you’re not a networker, or networking is too...
2022-09-2013 min
Profitable Joyful ConsultingWhat is Strategy?Big word “strategy,” but what exactly does it mean? Are you doing strategic or tactical work? What is strategy for consultants? Strategy is a critical skill because it helps you to connect your work with clients to the bigger picture of what they're doing in their businesses. Strategic thinking can help you add more value for your clients. In your own business, strategy can help you focus and simplify so you don’t feel like you’re doing a million different, disparate, disconnected activities. In this episode of Profitable Joyful Consulting, find out...
2022-09-1313 min
Secrets To Scaling Your Ecommerce BrandEp 371: What Is Venture Capital And How Does It Work With Jesse Randall, Sweater VCSend us a textIt’s pretty hard to be venture-qualified. It takes exceptional growth potential and the right company dynamics to earn the trust of venture capital investors.In this episode, Jordan West and Jesse Randall talk all about venture capital. They discuss what it means to be a venture-qualified company and how these types of investments usually work.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODETo be venture-qualified is in the DNA of the business opportunity itself. If the opportunity, tec...
2022-09-0938 min
Profitable Joyful ConsultingThe Hermit Archetype for ConsultantsNeed alone time to recharge, focus and figure out what you think and feel about something? You might have the Hermit archetype! In this episode of Profitable Joyful Consulting, you’ll learn how to connect with yourself and access your wisdom by identifying and working with the Hermit, an archetype of inner power. Archetypes are energy patterns within ourselves, and one of the archetypes that has deeply resonated with my clients - even the extraverts - is the Hermit. It’s the part of you that needs alone time for reconnection with...
2022-09-0628 min
Profitable Joyful ConsultingFinancial Skills for ConsultantsWhat financial skills do consultants need to run their businesses properly? In the last episode of Profitable Joyful Consulting on “consulting skills,” I included “math” as a core skill consultants need to have. In this episode, I’m expanding on that conversation to share how to develop fluency around money in your business, know your numbers, and feel empowered with your money. Money often feels like one of those things you’re either good with, or you’re not. But financial skills can be learned — and they have to be, if you want to buil...
2022-08-3035 min
Profitable Joyful ConsultingConsulting SkillsExplore the skills you need to excel as a consultant and business owner as you build your business along The Path to $2M™ in this episode of Profitable Joyful Consulting. 👇 What are the skills you need to get results for your clients? What are the skills you need to grow your business to $2M+? Explore exactly what you need to be able to do to build the profitable, joyful business of your dreams in this episode. Key areas discussed: Dive into the key skills you need t...
2022-08-2317 min
Profitable Joyful ConsultingMy Clients' Favorite Performance TipsWhat have my clients implemented in the area of performance, and what have they learned from me (and each other) about profitable, joyful consulting? Get the tips that have made a difference in their performance from our wonderful community here of consultants in this episode of Profitable Joyful Consulting. Key areas discussed: Get consultants’ top tips for improving business performance and evolving into the next better version of yourself in this episode on YouTube: https://youtu.be/fjWi4Fw8nU8 or your favorite podcast app: htt...
2022-08-1610 min
Profitable Joyful ConsultingSales Metrics for ConsultantsDoes having sales goals for your business motivate you - or stress you out? On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use sales metrics to build a more profitable and joyful business. One of my clients let me know that every year since she’s started her business, she’s increased revenues from the year before. But instead of celebrating, she feels a sense of dread — because it increases the pressure she feels...
2022-08-0915 min
Profitable Joyful ConsultingProcess Mapping for ConsultantsLearn how to visually communicate your unique value proposition with process models, maps and frameworks 💥 So you have a ton of information in your head that you use to help your clients…but when you try to pull it all out of your brain to create something like a signature program or course, do you feel overwhelmed, chaotic, or frantic? Pulling the information out of your brain is 90% of the work of a scaled offering, and my guest Renée Hasseldine, founder of multi award-winning visual teaching and proposal system, Think RAPTⓇ...
2022-08-0250 min
Profitable Joyful ConsultingDiversity, Equity & Inclusion For Consultants On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to contribute to diversity, equity, and inclusion efforts as a consultant. You can do diversity, equity, and inclusion in ways that aren’t "just obligatory” but are actually life-giving and create joy within the workplace. And whether you’re a DEI Consultant or not, there are ways you can support this work and contribute to creating more equitable workplaces with your clients. Learn how in this episode. My...
2022-07-2639 min
Profitable Joyful ConsultingProductivity ToolsOn the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll discover five productivity tools that can add hours and hours back to your week. Because that’s really what tech and tools are about in your business — not about using whatever the shiny new thing is — but about freeing up your time so you can focus on what really brings you joy (within your business and outside of it). Key areas discussed: Learn...
2022-07-1916 min
Profitable Joyful ConsultingTransformational EngagementsOn the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what defines transformational engagements and what they could look like in your business. Most consultants do project-based work. They come in, work for three or six months, and solve a problem with a beginning, middle, and end. (And truthfully, we probably solve a smaller problem, which then leads to the discovery of new problems.) This can lead to ongoing work but ... it doesn’t always. Transformational enga...
2022-07-1214 min
LinkedInpoddenAnvänd LinkedIn för social sellingAnvänder du LinkedIn för social selling? Det går utmärkt att göra det, framför allt om du arbetar inom B2B. Fördjupa dig här: https://smartbizz.se/social-selling-utbildning/ https://smartbizz.se/anvand-linkedin-for-social-selling/ https://www.shieldapp.ai/?via=linda https://linkedinpodden.se/podcast/sa-prospekterar-du-via-linkedin/ https://linkedinpodden.se/podcast/gor-du-nagot-av-dessa-misstag-med-ditt-natverk-pa-linkedin-188/ ÖVRIGA LÄNKAR : Blogg SmartBizz: Blogg SmartBizz LinkedIn: Linda Björck LinkedIn: SmartBizz Youtube: Linda Björck HAR DU IDEÉR & FÖRSLA...
2022-05-2413 minLinkedInpoddenAnvänd LinkedIn för social sellingAnvänder du LinkedIn för social selling? Det går utmärkt att göra det, framför allt om du arbetar inom B2B. Fördjupa dig här: https://smartbizz.se/social-selling-utbildning/ https://smartbizz.se/anvand-linkedin-for-social-selling/ https://www.shieldapp.ai/?via=linda https://linkedinpodden.se/podcast/sa-prospekterar-du-via-linkedin/ https://linkedinpodden.se/podcast/gor-du-nagot-av-dessa-misstag-med-ditt-natverk-pa-linkedin-188/ ÖVRIGA LÄNKAR : Blogg SmartBizz: Blogg SmartBizz LinkedIn: Linda Björck LinkedIn: SmartBizz Youtube: Linda Björck HAR DU IDEÉR & FÖRSLA...
2022-05-2413 min
Sales Strategy & Enablement by Revenue.ioA Conversation with Andreas JonssonAndreas Jonsson is the co-founder and CEO of SHIELD. As LinkedIn offers the unique opportunity to thrive in sales while leveraging your own personal brand, Andreas shares how individual contributors, entrepreneurs, and companies can achieve this. An individual's personal brand has a direct impact on sales and creates a tribe of like-minded people. When you find your content market fit, double down on it, and post your unique point-of-view around your product or service. When you provide true value, the revenue comes almost as a byproduct of helping others. HIGHLIGHTS
SHIELD: Helping individual c...
2022-05-2044 min
GROW B2B FASTEREp 55 - Ira Sharp - Framework: How Ira Sharp Established Himself as a B2B Industry Thought Leader while working for Phoenix Contact USAHow did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA?Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What’s in it for you:1. What framework Ira used to establish himself as an industry thought leader on LinkedIn2. How to expand your network and reach on LinkedIn outside of your company contacts 3. How building thought le...
2022-05-041h 08
Agents Growth Academy31. What Commercial Agents are MISSING on Linkedin with Hayato NakamuraSend us a textToday’s episode on Agents Growth Academy promises insights from expert and Linkedin ninja, Hayato Nakamura. Hayato is going to share what he sees commercialized agents missing concerning Linkedin’s abilities, both to market the agent and build long-term relationships. Discover what Linkedin is looking for in its algorithm today and hear how 15-20 minutes a day can result in sales you earn while you are sleeping.3 Key TakeawaysPotential customers are going to call the last agent who built trust with them. What are you doing to buil...
2022-04-2640 min
Funky (B2B) MarketingThe SHIELD Strategy: How to Grow Your Startup Using WOM - Pragya MishraDo you know that WoM (Word-of-Mount) marketing is one of the best forms of marketing?
You probably do.
But do you know how to use it effectively to grow your business?
That's a tougher one.
That's why, in this episode of the Funky Marketing Show we called Pragya Mishra, Head Of Marketing at SHIELD, to give us a low-down on how to use WoM marketing for your business.
Pragya has been in the marketing indus...
2022-04-1854 min
LinkedIn Mindset19. Filippo Piras (Shield) - Cosa le aziende cercano nei progetti di Employee AmbassadorshipIn questa puntata parliamo con Filippo Piras di Shield (shieldapp.ai), software di LinkedIn Analytics applicato al Personal e all'Employer Branding, cosa le aziende vogliono dai dati per giustificare i progetti di Employee Ambassadorship. Filippo ci dà anche una visione realistica di come creare una cultura diffusa di LinkedIn in azienda e come essere noi stessi più attivi su LinkedIn.- - - - - - - - - - -CHE COS’È “LINKEDIN MINDSET”?LinkedIn Mindset è il podcast dove, dal 2021, racconto come aziende e manager usano strategicamente LinkedIn per migliorare la reputazione dell'azienda.Per conqui...
2022-03-0131 min
The B2B Playbook#25: Step 4 - How To Constantly Improve Your Content With Qualitative DataWhat does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?To be honest not a lot, but that didn’t stop George segwaying it to our topic this week:How to create a feedback loop to make your content better!Not only will you find out how he managed that, but this episode will also talk about how to get that feedback loop going.Specifically we’re talking about when and where to use qualitative and quantitative data.
2022-02-2741 min
Profitable Joyful ConsultingPerfect Client ProfileOn the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create, develop, and maintain a perfect client profile.If you want to have a profitable, joyful business you should strive to work exclusively with perfect clients. Those are clients who exactly what they need is exactly what you do. They are a perfect fit for you, and how you recognize them very often is by creating, developing, and maintaining a perfect client profile.In this episode, I’m...
2022-02-0119 min
Profitable Joyful ConsultingThe Million-Dollar Dress™On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create your most amazing year yet with an exercise I love called “The Million-Dollar Dress™.”Sometimes it’s hard to imagine what we want for our future, but a really fun visualization can sometimes help. I use this exercise with my clients all the time to create alignment and help them reach their goals. In this episode, I’m sharing it with you.You are a powerful creator, and I believ...
2022-01-0412 min
En Clave Online#25. Shield.app para analítica avanzada en LinkedinHola, ¿qué tal? Buenos días, buenas tardes o noches, en primer lugar, bienvenido, bienvenida y muchas gracias por estar aquí, comenzamos el episodio 25 en el que vamos a hablar de una aplicación para conocer en profundidad tu analítica de Linkedin.
Yo soy David Guzmán de sinapsisactiva.com, formación y consultoría especializada en Marketing en LinkedIn y estrategias de Social Selling.
Su claim es “Tu analítica de LinkedIn. Para creadores, por creadores.” Estadísticas y análisis de su marca personal en LinkedIn.
Ya hemos hablado de la analítica básic...
2021-10-1830 min
Marketing on fireAccount Based Marketing | The Art of Marketing #24So gewinnst du deine Zielkunden
Jeder kennt den Gedanken - Wie schön wäre es dieses und jenes Unternehmen seinen Kunden zu nennen. Doch mit Account Based Marketing kommst du jetzt deinen Traumkunden einen Schritt näher. Es ist eine hervorragende Möglichkeit Zielkunden zu erreichen und zu vermitteln, dass es an deinem Unternehmen kein Vorbeikommen gibt.
Zoran Katic, Geschäftsführer bei der Pluspulso GmbH, verrät, wie mit spezifisch abgestimmtem Marketing, Zielkunden erreicht und kontaktiert werden können.
Du erfährst…
• …wie Account Based Marketing funktioniert
• …was das Ziel dahinter ist
• …wa...
2021-08-2051 min
Digitalberatung.de#017 - LinkedIn 2021: Tipps und Tricks für mehr Sichtbarkeit und Interaktion mit Britta Behrens#017 – LinkedIn 2021: Tipps und Tricks für mehr Sichtbarkeit und Interaktion
LinkedIn ist aktuell DIE Plattform, wenn es um Business-Themen und -Kommunikation geht. Die Relevanz des zu Microsoft gehörenden Netzwerks hat sich durch die Corona-Pandemie zusätzlich verstärkt. Das zeigen aktuelle Zahlen: Alleine im ersten Quartal 2020 haben sich 500.000 Nutzer aus Deutschland, Österreich und der Schweiz neu registriert. Mittlerweile sind 16 Millionen aktive Nutzer aus der DACH-Region auf der Plattform. Höchste Zeit also, auch im DIGITALBERATUNG.DE Podcast zusammen mit Expertin Britta Behrens einen Blick auf LinkedIn zu werfen – und Tipps und Tricks für mehr Sichtbarkeit und Interak...
2021-03-0947 min
OMT Podcast"6 Tools, die deine Arbeit auf LinkedIn effektiver machen" mit Jens Polomski | OMT-Podcast #071
Online Marketing Trends 2021 -> https://www.omt.de/online-marketing/trends/
Notion als Content-Planer für LinkedIn -> https://www.notion.so/
Canova als Grafik-Tool -> https://www.canva.com/de_de/q/pro/
Textvorlagen mit Text Blaze -> https://blaze.today/
LinkedIn-Analyse mit Shield -> https://shieldapp.ai/
LinkedIn-Analyse mit inlytics.io -> https://www.inlytics.io/
Der „LinkedIn Company Page Interactor“ von Jens Polomski ->
https://chrome.google.com/webstore/detail/linkedin-company-page-int/hhfmbjekkfnaegenkkopjkckkhojflmi?hl=de
2021-01-1157 min
Paradisers4x11: Cómo crear tu estrategia para LinkedInLinkedIn siempre te ha parecido interesante, pero, al menos hasta ahora, no has sabido muy bien cómo sacarle partido. Tranqui, a muchas marcas les pasa lo mismo. Si quieres saber todo lo que puede ofrecerte (y no solo para el B2B, ojo, que para el B2C tampoco está nada mal), solo tienes que escuchar a nuestras grandes del social media, Sheila Martín y Lucía Cerrajero. Así que ya sabes, ponte los auriculares y a disfrutar del aprendizaje (y de los beneficios que tendrá para tu negocio).
En este episodio hablaremos de:
-Por...
2020-12-0955 min
Paradisers4x11: Cómo crear tu estrategia para LinkedInLinkedIn siempre te ha parecido interesante, pero, al menos hasta ahora, no has sabido muy bien cómo sacarle partido. Tranqui, a muchas marcas les pasa lo mismo. Si quieres saber todo lo que puede ofrecerte (y no solo para el B2B, ojo, que para el B2C tampoco está nada mal), solo tienes que escuchar a nuestras grandes del social media, Sheila Martín y Lucía Cerrajero. Así que ya sabes, ponte los auriculares y a disfrutar del aprendizaje (y de los beneficios que tendrá para tu negocio).
En este episodio hablaremos de:
-Por qué implementar una estrate...
2020-12-0955 minParadisers4x08: Analítica para Social MediaYa tienes redes sociales y las llenas de contenido jugoso y maravilloso cada día. Bien, pero… ¿es eso lo que buscan tus usuarios? ¿Cómo están respondiendo a tus publicaciones? Si no mides lo que haces, mal vas. Así que ponte los cascos y aprende con Sheila Martín y Lucía Cerrajero, nuestro Social Media Team, que te van a contar qué métricas debes tener en cuenta para medir si tus publicaciones van por buen camino… o debes cambiar de rumbo.
En este episodio hablaremos de:
-La importancia de definir los objetivos....
2020-11-1047 minParadisers4x08: Analítica para Social MediaYa tienes redes sociales y las llenas de contenido jugoso y maravilloso cada día. Bien, pero… ¿es eso lo que buscan tus usuarios? ¿Cómo están respondiendo a tus publicaciones? Si no mides lo que haces, mal vas. Así que ponte los cascos y aprende con Sheila Martín y Lucía Cerrajero, nuestro Social Media Team, que te van a contar qué métricas debes tener en cuenta para medir si tus publicaciones van por buen camino… o debes cambiar de rumbo.
Escucha este episodio de Paradisers en iVoox, iTunes o Spotify.
¡Y también puedes vernos en YouTube!
En...
2020-11-1047 min
Profitable Joyful ConsultingOvercoming Self-Sabotage With Christopher CarrickOn the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to overcome self-sabotage. What would be possible for you if you didn’t get in your own way? What kind of results could you get for your business and for your clients? I had a client who was writing her speeches the night before big keynotes, and they never went as well as she wanted them to. I once had the habit of making really bad hiring mistakes. I’ve had...
2020-08-1847 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRMTools, Tools, ToolsWelche Tools erleichtern den digitalen Alltag? Jens Polomski, Senior Marketing Manager bei Greator (GEDANKENtanken), teilt in dieser Podcastfolge mit Marvin Hintze von HubSpot seine Favoriten der Tools aus den Bereichen Produktivität und Organisation, Content und Design und Marketing. Im Detail werden in dieser Folge vorgestellt:
[02:40] Asana - Teamübergreifende Arbeitsorganisation leicht gemacht.
https://asana.com/
[04:45] Notion - Notizen, Aufgaben, Wiki & mehr an einem zentralen Ort.
https://www.notion.so/
[07:38] Grammarly - die intelligente Dolmetscherin für englischsprachige Kommunikation.
https://www.grammarly.com/
[08:53] LanguageTool Plus - für bessere Formulierungen auch in deutscher Sprache.
https://languagetoolplus.com/
[09:36] DeepL - de...
2020-06-1640 minParadisers3x10: Qué necesita tu marca para aprovechar LinkedIn¿Cuándo tiene sentido (y cuándo no) tener presencia en LinkedIn? Y, si lo tiene, ¿cómo deberías definir tu estrategia para que sea coherente con una red social profesional? Ya sabes lo que te vamos a decir, ¿verdad? Pues eso, ponte los cascos y presta atención a esta master class de Sheila Martín, Head of Social Media de esta, nuestra casa. Al terminar el podcast sabrás qué debes hacer (y qué no) para sacarle todo el provecho a esta red social. Palabrita de Paradiser.
En este episodio hablaremos de:
-Contexto de...
2020-03-3142 min
Paradisers3x10: Qué necesita tu marca para aprovechar LinkedIn¿Cuándo tiene sentido (y cuándo no) tener presencia en LinkedIn? Y, si lo tiene, ¿cómo deberías definir tu estrategia para que sea coherente con una red social profesional? Ya sabes lo que te vamos a decir, ¿verdad? Pues eso, ponte los cascos y presta atención a esta master class de Sheila Martín, Head of Social Media de esta, nuestra casa. Al terminar el podcast sabrás qué debes hacer (y qué no) para sacarle todo el provecho a esta red social. Palabrita de Paradiser.
Escucha este episodio de Paradisers en iVoox, iTunes o Spotify.
En este epis...
2020-03-3142 min
The Zack Scriven Podcast#111 | Kotryna Kurt going full-time with Linkedist!Kotryna Kurt, Copenhagen, Capital Region, Denmark, LinkedIn Advertising & Personal Branding / Weekly Content / Marketer
Connect with Kotryna Kurt on LinkedIn!
https://www.linkedin.com/in/kotryna-k...
Signup for Shield using code: KOTRYNAKURT10
https://shieldapp.ai/
Signup for Splasheo 7-Day Trial!
https://zscriv.com/Splasheo-Zack
Thanks for watching!
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2019-08-1116 min