Shows
MFX - The Marketing EffectThe Pricing QuestionAbout the Speaker:
Marco Bertini is a professor of marketing at Esade and a visiting professor in the marketing unit at Harvard Business School. He is also a senior advisor to the marketing, sales, and pricing practice at the Boston Consulting Group. Marco received my doctorate from Harvard Business School, and previously served on the faculty at London Business School.
Marco is the co-author of the book The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (MIT Press), which explores how modern technology stimulates accountability, challenging organizations to succeed from the...
2021-03-0855 minMFX - The Marketing EffectBuilding Brand DesireAbout the Speaker:
Oriol Iglesias is currently an Associate Professor and Head of the Marketing Management Department at ESADE.
He stands at the vanguard in progressive marketing being a member of several leading entities, such as the Scientific Committee of the Special Interest Group on Brand, Identity, and Corporate Reputation of the Academy of Marketing (AM), the Editorial Board of the Journal of Brand Management and the Executive Committee of the European Marketing Academy (EMAC) among others. His research has been published in many top international academic journals, such as California Management Review, the Journal of Business Ethics, Industrial Marketing Man...
2021-01-2530 minMFX - The Marketing EffectUnderstanding Consumer BehaviorAbout The Speaker:
Bart de Langhe is a behavioural scientist and a marketing professor at ESADE, Ramon Llull University (Barcelona, Spain). He obtained Bachelor and Master Degrees in Psychology from the Catholic University of Leuven (Belgium) and a Ph.D. in Marketing from the Rotterdam School of Management, Erasmus University (The Netherlands). Before joining ESADE in June 2017, he was on the faculty for six years at the Leeds School of Business, University of Colorado-Boulder (USA). He has had visiting positions at Booth School of Business (Chicago, USA), Rotterdam School of Management (The Netherlands), Bocconi University (Italy), China...
2021-01-0431 minMFX - The Marketing EffectTargeting through Facebook AdsAbout the Speaker:
Daniel Bösl started to gain interest in online marketing business models when I was in high school, around age 16. Since gaining practical experience was key, He started to build small Wordpress websites and included affiliate links there to earn back from amazon sales. This was his first adventure in Online Marketing and left him stoked with this business ever since. He has since gone on to try various things from Amazon FBA to consulting clients on online Ads of all platforms and currently devote most of his time to Addos Marketing, his marketing age...
2020-12-1333 minMFX - The Marketing EffectDeciphering Google Ads with a GooglerTopic focus: Google Ads
Keywords: Ad Relevance, Ad Strategy, Targeting, Behaviour, Google, Google, Google.
Meet Josh Drasta,
Josh has spent the past six years working in Social Media Intelligence and the Ad space.
Currently, he is a part of the Google EMEA office working as an Agency Development Manager, providing the management of a portfolio of agencies and brands - analytical, and sales power to drive advertiser growth, acquisition growth and overall business growth.
Over the course of his career, he's worked with brands such as Danone, P&G, J...
2020-11-1136 minMFX - The Marketing EffectGet Schooled with UnschoolRayn is an aviation enthusiast and an avid sales & marketing expert. He loves reading self help book and case studies on brands. His first job was in McDonalds and then, he dropped out of college to pursue my passion for sales, travelled over 15 countries and Co-Founded Unschool.
Unschool (unschool.in) is an online learning marketplace which essentially bridges the gap between the industry and institutes enabling youth towards employability. Unschool started in June of 2019 and have so far (October 2020) impacted over 30,000 students through its self paced, industry mentored courses. We are an objective based platform ie. we...
2020-10-1740 minMFX - The Marketing EffectWhat is Marketing Strategy?On this episode, we cover the definition of a marketing strategy and the key areas to look at while developing a marketing strategy with Miguel Magalhães, a marketing strategy consultant from Squadra, a Marketing Management Consulting Firm based in Portugal. Hope you enjoy the show!
Check out these links if you want to know Miguel and Squadra more!
LinkedIn: https://www.linkedin.com/in/miguelangeloalves/
Unschool: https://www.unschool.in/courses/marketing-management/
Squadra: https://www.squadra.pt/
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2020-09-2838 minMFX - The Marketing EffectWelcome to MFX!Hi, I'm your host Shivam Tibrewala - https://www.linkedin.com/in/shivamtibrewala/
Just an intro audio to welcome you to my world. I hope to take you through an exciting journey over the next episodes. See you soon!
Our SM handles:
LinkedIn: https://www.linkedin.com/company/the-marketing-effect-mfx/
Instagram: https://www.instagram.com/themarketingeffect/
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2020-09-1002 min