Shows
SaaSBoomiZabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi PodcastIn this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms. NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degrees, Coaching & Training Institutes to EdTech. Varun and Arvind explore Naveen’s journey of founding NoPaperForms and his insights on the way...2022-12-2155 min
SaaSBoomiThinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi PodcastAshish Tulsian ran a restaurant before building Posist, a software which runs restaurants.Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.Key take aways:1:04 Posist intro5:33 Marketing org structure and evolution10:32 Hacking SEO with 200 web pages15:22 Inflection point in restaurant tech17...2022-09-151h 05
SaaSBoomiSakshi and Ashish Tulsian share their playbook for surviving the pandemic with hope and compassionBy Pankaj Mishra"These are not days for unbridled optimism, but this is the perfect time to allow hope to arise in our spirits.” Donald T IannoneEntrepreneurial optimism can be dangerous and suicidal. Overconfidence and confirmation biases can blind founders from getting a realistic assessment of any situation. But the undying sense of chasing the glimmer can also be inspiring, and perhaps the single biggest source of strength for surviving an existential crisis like the ongoing pandemic. When the first wave of Covid pandemic hit India in early March this year...2020-08-121h 06