Shows
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDriving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content AlliesIn this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners....2024-12-0233 min
A Guide to B2B PodcastingBehind the Scenes of a Thriving B2B PodcastOn this episode, we dive into an incredible story of success in the B2B Podcasting world. Peter Murphy Lewis, Vice President of Marketing at Experience Care*, shares the transformative role podcasting has played in his company’s marketing strategy. Over two years into their journey, Peter explains how a focused approach to guest selection and leveraging backlinks has dramatically increased their online presence, attracting over 40,000 monthly hits and establishing a robust brand image.
Peter emphasizes the importance of creating a quality podcast that not only speaks to industry leaders but also serves as a...2023-11-0212 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersDeveloping an Effective Branded Audio Strategy for Marketing Content with Amy Webber and Brandon BassonJoin Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies.In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.Key Takeaways:(05:21) Brand sound identity should align with the product or service, enhancing the brand’s essence.(09:20) Crafting a brand sound considers industry, audience and variables fo...2023-10-1938 min
A Guide to B2B PodcastingGuest Scheduling 101On this episode, we talk to Noah Tetzner, Head of Guest Scheduling, and Mutale Malama, Senior Public Relations Lead, both at Content Allies, about the critical components involved in successfully scheduling guests for a B2B podcast.
The discussion kicks off with the concept of “friendly interviews.” These are interviews with individuals from one’s existing network or industry contacts. These friendly interviews help create early content for the podcast and build proof of concept. This can be crucial when reaching out to other potential guests.
Mutale provides insights into c...2023-09-2017 min
A Guide to B2B PodcastingSo, You Want To Launch a Podcast? Here’s What You Need To KnowOn this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
One of the biggest roadblocks to a successful launch is getting bogged down with the details of the show. When people decide to pull the trigger on producing a show, they can obsess over coming up with just the right name and branded artwork, to the point where they can’t make a decision.
Meanwhile, they’re not scheduling interviews for the show, which is the most impo...2023-09-0616 min
A Guide to B2B PodcastingChoosing a Name for Your B2B PodcastOn this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
In B2B podcasting, the name of a show can directly impact your ability to connect with your target audience. Account-based marketing (ABM) podcasts focus on directly engaging with potential customers to drive revenue, and the name should reflect the overarching purpose of your show.
Thought leadership podcasts cater to enterprises seeking to establish themselves as industry leaders, while...2023-08-1624 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersAn Expert's View at Podcast and Content Automation for Marketers with Joshua LorimerJoin Dots Oyebolu on the Marketing Leadership podcast as he speaks with Joshua Lorimer, Podcast Lead and Creative Director at Content Allies.As AI technology continues to advance, marketers who want to stay ahead of the game will need to start paying more attention to it. AI can be utilized to streamline marketing processes and improve customer targeting and personalization.Today, Joshua provides some examples of AI in action that will benefit every marketer, as well as some of his favorite software options.Highlights...2023-05-2544 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersDriving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake JorgovanJoin Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners.As this medium continues to expand, it presents a unique opportunity for businesses to differentiate themselves and stand out in a crowded market— but that's only if you know the tips and tricks to make content wi...2023-05-1842 min
A Guide to B2B PodcastingBoosting Podcast Visibility with Alexis Hue, Co-Founder and Managing Director at VoxalyzeOn this episode, Jake Jorgovan welcomes Alexis Hue, Co-Founder and Managing Director at Voxalyze, a company that uses the first podcast visibility optimization (PVO) solution to power search engine optimization for podcasts on platforms like Apple Podcasts and Spotify.
Jake and Alexis start by talking about PVO, taking a high-level overview of the need to not just create great content but also make it visible so people can find it and consume it. This leads to a dive into metadata and how using it properly can increase your visibility.
Alexis covers in detail many of...2023-02-2423 min
A Guide to B2B PodcastingPodcast SEO 101When you start a B2B podcast, you hope that it will become a voice in your industry, that it will position your company and your host as thought leaders in the field.
You can take proactive steps and follow proven strategies to ensure success. Through search engine optimization (SEO) and podcast visibility optimization (PVO) you can increase your show’s visibility and its rankings in the podcast directories.
Podcast SEO is still in its infancy — think of web SEO from the early to mid-2000s. If you were a pa...2022-11-0821 min
A Guide to B2B PodcastingPodcast Strategy Basics: Choosing Your B2B Podcast Publishing FrequencyOn this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
With these business objectives in mind, your publishing frequencies will vary. Publishing twice per month is the most common we see with B2B companies and large enterprises, and Jake...2022-10-1718 min
A Guide to B2B PodcastingHow To Grow Your B2B Podcast Through Trade Publication SyndicationOn this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Jake proposes trade publication syndication. This promotion model involves partnering with the leading trade publications in your industry to co-present and promote your podcast to th...2022-10-1020 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow To Build Co-Marketing Partnerships Through PodcastingOn this episode, Jake Jorgovan, Founder of Content Allies, a marketing agency that helps B2B tech companies launch revenue-generating podcasts and content marketing campaigns, discusses building co-marketing partnerships through podcasting.
Jake talks about the value of co-marketing partnerships through podcasting for small businesses compared to larger businesses, as well as the different angles that each uses to meet different objectives.
He says that before creating a podcast, it’s critical to understand your objective, as well as the process around that. For example, some use podcasting for account-based ma...2022-10-1035 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthMaximizing Podcasting for Building Solid Revenue and Growth with David Ledgerwood at Add1ZeroDavid “Ledge” Ledgerwood, Managing Partner at Add1Zero LLC, talks about how impactful podcasting can be as a B2B marketing channel. His key takeaways include:Podcasts are great for lead generation because they bring value to the right customer base in your audience.Podcasting establishes you as a thought leader and an authority in your industry.Podcast guests and the audiences they attract are more likely to be your next customers.Podcasts generate a lot of content that can be extracted and repurposed.B2B podcasting isn’t about growing followers but generating the right...2022-09-1834 min
A Guide to B2B PodcastingHow Content Allies Creates Your Podcast Strategy & PlanIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan talks about the paralysis and/or wrong approaches some companies have when contemplating a podcast strategy and plan. He explains the process he goes through with each customer at Content Allies to set up every podcast for success. The process includes:
A questionnaire which helps the team to better understand:
The client
The business
The target clients for the business
The target audience for the podcast
The major players and influencers in this space
A kickoff call, which adds depth to the questionnaire and the...2021-08-3109 min
A Guide to B2B PodcastingA Step-by-Step Guide for an Enterprise Podcast EpisodeIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan goes through a step-by-step process for those who want to produce an enterprise-level podcast using the best practices in the industry. If you want a copy of that checklist you can email him at the email address below.
Key elements of that checklist include:
The importance of a kickoff call which allows host and guest to briefly talk through what will be covered in the podcast and hence come to the episode better prepared
The importance of sound quality and the need to...2021-08-2617 min
A Guide to B2B PodcastingHow to Convert Podcast Interviews into RevenueIn this episode of A Guide to B2B Podcasting, David “Ledge” Ledgerwood and Jake Jorgovan discuss the various ways that podcast interviews can lead to revenue.
Ledge and Jake discuss how podcast interviews can lead to:
Partnerships
Referral relationships
New customers
But all of these possibilities begin with truly adding value. While one of the more obvious ways you will add value is through all the social sharing of the podcast interview, you can also reach out to collaborate further on content for them or perhaps make a useful introduction.
Le...2021-08-1827 min
A Guide to B2B PodcastingHow to Promote Your B2B PodcastIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners.
While there isn’t a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including:
Directory and platform syndication (be on every platform possible, including video on YouTube)
Podcast SEO (keywords in episode title, podcast description, and show notes)
Content promotion tools (how to become “recommended content” on Buffer)
Jake shares several other helpful strategies, including the most powerful one you ca...2021-08-1714 min
A Guide to B2B PodcastingPodcast Strategy Basics: Choosing Your FormatIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan discusses the most popular podcasting formats and what you should consider when creating a B2B podcast.
Jake goes into depth on the two most popular podcast formats: the highly-produced, highly-scripted mass appeal type (think This American Life) and the interview-based networking type (think The Tim Ferriss Show). He also gives helpful insights into other variants that could be perfect for you and your business, including:
Education - use your podcast for customer success and/or as added resources for your sales team
...2021-08-1729 min
A Guide to B2B PodcastingHow to Create Podcast Brand GuidelinesIn this episode of A Guide to B2B Podcasting, Jake Jorgovan gives a list of important assets and resources you should have on hand to successfully launch, build, and maintain your B2B podcast. These include:
Stems - these are files that help keep your show sound consistent and allow for continuity as different people and teams take care of your podcast over time.
Show note specs - you want a format that is consistent from episode to episode, and this includes style, tone, length, etc.
Thumbnail designs - have templates in place to make...2021-08-1211 min
A Guide to B2B PodcastingYour Enterprise Podcast PlaybookIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares the checklist that all large enterprises should keep in mind when creating and distributing podcasts of any kind.
We are in a golden era for podcasting, similar to where blogging was 10-15 years ago. Back then, marketing and communication departments had to figure out how to speak this new language of marketing. Podcasting is the new marketing, and the process of creating and distributing those podcasts needs to be learned and standardized, particularly at Fortune 500 companies and other large enterprises.
Jake covers...2021-08-1013 min
A Guide to B2B PodcastingHow to Use a Podcast MicrophoneIn this episode of A Guide to B2B Podcasting, Jake Jorgovan gives you the basics behind using your podcast microphone.
While a lot of people may think that “radio voice” is something you’re either born with or you’re not, the truth is that your microphone and how you use it can make you sound like you’ve got that right kind of voice.
Jake offers three specific techniques to get the best sound out of the equipment you are using, one of which is how close you are to the mic. He demonstrat...2021-08-0207 min
A Guide to B2B PodcastingHow to Conduct Great Podcast InterviewsIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some of the guiding principles that have helped him successfully interview hundreds of guests.
With the proliferation of interview-form podcasts, people may get the impression that all you need to pull off a podcast is some research on your guest and a list of good questions. And while it’s true that research and solid questions are at the core of all interviews, you’re going to have to bring more to the table than that if you want to have truly engaging and thoug...2021-08-0215 min
A Guide to B2B PodcastingA New Podcast Focused on Podcasting Best PracticesIn this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes.
Jake firmly believes that “podcasting is the new blogging.” He recalls the long learning curve that many businesses faced when that medium first became popular as a customer acquisition tool.
This podcast will provide a knowledge base for this ever-changing, ever-growing medium. It will cover:
B2B Best practices - How do I conduct an interview? What is the best format? What are the best...2021-07-3007 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthEnhancing Your Digital Marketing Strategy with Micro-influencers with Vinod Varma of Creator.coVinod Varma, Co-Founder & CEO at Creator.co, joins us to talk about how he is making digital marketing much easier for brands and content providers to meet and collaborate. Influencer marketing using creator influencers is a great way to build a company’s digital marketing footprint. First, it provides an organic way to firm up content that features your products. Second, it provides endorsements to your brand from an online authority figure. And third, it creates a lasting impression of your brand in a creative way.Creator influencers consider working with brands a win, too. Firs...2021-07-2835 min
The Credibility Nation ShowSharing Thought Leadership with Jake Jorgovan (CNS 179)This episode features Jake Jorgovan who talks about sharing thought leadership to the world through personal branding and content. He is a serial entrepreneur, startup advisor, author, podcaster, outbound sales, and personal branding expert.Jake is part of three ventures at the moment — Content Allies, Lead Cookie, and Zlab Supplies. He also has a blog and a podcast. He publishes weekly content about his entrepreneurial journey. His blog and podcast feature interviews with 150+ agency owners daily. If you’re a CEO and you’re not delivering the thought leadership content you need to do, you can reach...2021-07-2705 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow Typeform Grew Their Integration Marketplace from Zero to HeroIn this episode of SaaS Connect by Cloud Software Association, Kabir Mathur, Head of Product Partnerships at Typeform, shares the company’s journey to kick-starting its integration strategy in 2018 with a Hackathon: Every department went all hands on deck for a week to build priority integrations. And in the second week, they created marketing initiatives to get the word out.
Starting from zero, today Typeform boasts more than 100 partners.
How did they do it? The conversation centers on:
How they picked the initial integrations, and how customer needs drove the project.
The specifics of...2021-07-2747 min
Working Without Pants - Creative Entrepreneurship201: A Framework for Improving Work-Life BalanceWork-life balance is crucial for the sustainability of any entrepreneur. Most of us have some method, activity, or way to find this balance, but sometimes this balance can only be found through the prioritization of your tasks at hand. In this episode of the Working Without Pants Podcast, I share an effective framework of prioritization I have been using to find more work-life balance. The framework is quite simple. You start by organizing your work tasks and projects into three categories: 1) needs, 2) shoulds, 3) wants. Needs are those tasks that absolutely need t...2021-07-2615 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBridging Innovation with Compliance in the Financial Sector with Jim Brusstar of Treasury PrimeJim Brusstar, President and Co-Founder at Treasury Prime joins Ledge in a podcast about innovation in a traditional institution. Treasury Prime aims to connect visionary FinTechs with innovative banks. It plans to do this by taking legacy technology and making it easier for developers to integrate through APIs. Banking and finance are always at the top of any list of the most traditional industries. Their stricter regulatory policies, audit scrutiny, and sensitivity to the impact of financial transactions mean that modernization is a challenge. These waters are what Treasury Prime looks at navigating, by using the right t...2021-07-2632 min
SaaS Connect - SaaS Partnerships & SaaS LeadersInfusionsoft’s Partner Journey: The Five Things I Wish I Had Known at the Start with Clate Mask, CEO and Co-Founder of KeapIn this episode of SaaS Connect by Cloud Software Association, we bring you the talk by Clate Mask, CEO and Co-Founder of Keap which took place at SaaS Connect 2019 in San Francisco, CA.
Just in case you don’t know, the background of this talk is that Keap used to be called Infusionsoft until it was rebranded.
Clate Mask gives a presentation about how to manage change with partners, and what was learned through the process. He speaks about change in general and what it means for you as you work with partners—to help them...2021-07-2237 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding Successful Teams is the Key to Startup Success with Arman Eshraghi of QrveyArman Eshraghi, Founder and CEO at Qrvey joins co-host Ledge on the podcast. He shares a wealth of knowledge on software, analytics, and how they fit into the SaaS market. Eshraghi also emphasizes the importance of selecting and empowering your team. Eshraghi starts by explaining how he decided on offering analytics for SaaS companies. Businesses use analytics to fuel data-driven decisions and sift through gargantuan amounts of data. He targeted SaaS companies because they need analytics for themselves and their customers. Plus they would rather subscribe to a service rather than build a data analytics infrastructure. ...2021-07-2236 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthJumping from Software into Healthcare, with Edmundo Gonzalez of Marpai HealthIn this episode of Leaders of B2B, we bring you Edmundo Gonzalez, Co-Founder and CEO of Marpai Health. A fascinating startup journey, Edmundo’s background is in technology, and the business began as a software company and then jumped into a totally different niche. Now it’s a healthcare company that uses technology to bring clients the SMART Health Plan Services System, a system that transforms their clients’ health plan into a health empowerment tool. The system is powered by very advanced artificial intelligence, so clients can be proactive with guidance that leads to improved health and savi...2021-07-2135 min
SaaS Connect - SaaS Partnerships & SaaS LeadersWhat Stops SMB Consultants From Reselling SaaSIn this episode of SaaS Connect, your host Sunir Shah, President of Cloud Software Association, interviews Ray Sidney-Smith, President of W3 Consulting, Inc. to discuss what makes SMB consulting companies hesitant to resell SaaS.
If you own a SaaS business and are trying to grow your reseller program, this show will add value for you. It provides an in-depth perspective from the other side, on how to make your product more desirable to prospective partners.
Ray Sidney-Smith explains what W3 Consulting does, and their mission to help small business owners understand how to use the...2021-07-2033 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling a Startup Fast, with Andrew Butt of EnableIn this episode of Leaders of B2B podcast, Andrew Butt, Co-Founder and CEO at Enable—a cloud-based B2B software solution for rebate management—shares the journey of the business that was only launched in 2017, but today employs a team of 150+. The company was ranked in the Sunday Times as the 50th fastest growing private technology company in Britain, and it’s also the largest in the UK.In the discussion, hear the following:Andrew’s personal entrepreneurial journey, and how it began as a teenager when he started building websites and registering domain na...2021-07-1937 min
SaaS Connect - SaaS Partnerships & SaaS LeadersThe Raw Truth about Effective Partnership Management, by Someone Who’s Run a $5 Billion Partnership DealThis episode contains a wealth of information with your host Sunir Shah, President of Cloud Software Association talking to Mark Brigman, CEO and Lead Partnerships Coach at PARTNERNOMICS. They discuss the $5 billion partnership deal Mark ran with Ericsson, and the raw truth about managing partners.
In this value-packed conversation, find out:
Information about the biggest and most complex partnership that involved over 6000 people.
Why Mark decided to take the partnership route.
The difference between high and low performing partnership managers is that great partner managers really understand their partner's strategy, and find a way to set...2021-07-1554 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthHiring Right, Using an Objective Process with Josh Millet of Criteria CorpJosh Millet, Founder and CEO of Criteria joins Ledge in a great discussion on the value of hiring the right people. Millet, a Ph.D. from Harvard, has founded two companies that focus on screening tools to make the right hire. His first company, Number2.com, was acquired by XAP in 2002. He founded Criteria in 2006 to take things to the next level.Hiring the best talent that fits your organization is a tried and tested formula for a company’s success. It’s easier said than done, however. Predicting the right hire has been left to resume scre...2021-07-1533 min
Mitchell Levy Presents AHA MomentsVera Jones, Mark Aylward & Jake Jorgovan on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Vera Jones is a motivational speaker, author, and communication coach. She is the Women’s Basketball analyst of Big Ten Network and the president of Vera’s VoiceWorks, LLC. Her ultimate goal is simply to assist individuals and organizations in reaching theirs. She vicariously conducts professional development coaching in workplaces and organizations. If you’re a leader of an organization and you’re managing unmanageable employee adversity, you should consider reaching out to Vera...2021-07-1520 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthTurning Crisis into Accomplishment with Maciej Gałkiewicz of RagnarsonMaciej Gałkiewicz, CEO at Ragnarson, joins host Jake Jorgovan on today’s Leaders of B2B podcast. His startup journey at the company has been hit by crisis and tragedy, but he explains how and why he continues to persevere.Ragnarson is more than a traditional web development agency, and they employ innovative and revolutionary approaches to run the business. One is not only focusing on development, but on investing in impact-driven startups. They’re particularly interested in investing in startups that look to make a difference in climate change, sustainability, and socio-economic inequalities.R...2021-07-1431 min
SaaS Connect - SaaS Partnerships & SaaS LeadersRevenue or Ecosystems to Convince the CEO to Invest in Partnerships?In this episode of SaaS Connect, your host Sunir Shah, President of Cloud Software Association, speaks with Adrienne Coburn, Partner Program Manager at Shopify, and Brian Jambor, who at the time of this show was Head of Partnerships at Sendoso (he is now Head of Partnerships at Nacelle; see his LinkedIn profile for more info.)
These two SaaS partnership leaders have built partnership teams from nothing by convincing leadership to invest more and more. What makes the discussion particularly fascinating is that the responses from the two are so varied.
Brian Jambor (previously from Sendoso...2021-07-1346 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthLeveraging a Great Product to Enhance Your Growth Strategy with Abel Grunfeld of RiversideAbel Grunfeld, Head of Growth at Riverside, joins host Jake Jorgovan today. Riverside is a startup that helps creators like podcasters achieve their ‘why’ through user-friendly technology. The platform offers several advantages such as better audio and video capture quality, instant upload to the cloud to prevent loss of the material, and great editing tools. Grunfeld shares that this great UX was accomplished through their product strategy approach. They patterned the product with their target user base in mind. Seeing a lot of creators using video conferencing tools like Zoom to record podcasts was an indicator that the m...2021-07-1230 min
SaaS Connect - SaaS Partnerships & SaaS LeadersBold Partner Program Change that Paid OffIn this episode of SaaS Connect your host Simon Church, VP of Content at Cloud Software Association, interviews Asaf Fradkin, Head of Business Development & Partnerships at Monday.com, a work collaboration program.
Monday.com has over 70,000 paying companies in over 140 countries across 200 business verticals, with over $80 million in ARR.
Their partner program brings in 10% of their total revenue, but they didn’t have a clear picture of what each partner was contributing. To change that, the program required some significant alterations. In this interview, Asaf talks about the bold decision he made for the partner pr...2021-07-0823 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthPR Tips For Startups, With Josh Inglis of PropllrThis episode of Leaders of B2B brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of Propllr, a company that does public relations and content marketing for startups. Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup. Here’s some of what to expect:The reasons why most of their clients hire them.How to get seen by your target audience in publications.Measuring the results of marketing and how to know the origins of where sale...2021-07-0833 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthAlmost Zero Churn Rate, with Patrick Chopson of Cove.toolIn this episode of Leaders of B2B, Patrick Chopson, Co-Founder of Cove Tool, shares the journey of the company since it started in 2017. Cove Tool is a web-based application that helps architects, engineers, contractors, and building owners make decisions around anything that affects green building. It covers the whole arc of the project from start to finish. Last year 12,000 projects were run through the software; the equivalent of 5.3 million tonnes of CO2 emissions.Business-wise, they boast some pretty amazing numbers, like a less than 0.01% churn rate, and a growth rate of 500% in on...2021-07-0738 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow to Build a Successful ISV Partnership with a Hyperscaler Like AWSIn this episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association, speaks to Rohit Gupta, Partner Strategic Initiatives Leader at Amazon Web Services (AWS)—otherwise known as a partner hyperscaler—to get answers to the most pressing questions of prospective partners.
The discussion centers around:
The ISVs that are more successful than others.
The roles of partners—for example, solution consultants, tech consultants, ISVs, and distributors.
ISV partner paths and how they help new partners to get started, and how to get started with AWS with what really matters.
How to create your u...2021-07-0648 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDriving Transformation in Traditional Small and Medium Businesses with Jinesh Patel of UptimeHealthJinesh Patel, Co-Founder and CEO at UptimeHealth, joins Ledge on this podcast episode of Leaders of B2B. UptimeHealth provides a SaaS platform that digitizes and automates medical device compliance and management. Their key customer profiles are small and medium providers that previously used manpower and a paper checklist for this business need. Patel had to overcome hurdles usually faced in small to medium businesses with a more traditional pedigree. One of these hurdles was finding room in these businesses’ budgets. With the previous solution being a paper checklist, it was hard to gauge the return on inv...2021-07-0538 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow SpaceIQ Transformed Their Partner EngagementIn this episode of SaaS Connect, your host Evan Radisic from Cloud Software Association speaks with Daniel Graff-Radford (CEO at Allbound) and Danielle Moore (Director, Channel Marketing at SpaceIQ) about what SpaceIQ did to transform partner engagement.
Allbound is channel partner collaboration software and the tool that SpaceIQ uses in its partner program.
In the year when Covid hit and things weren’t easy for most, SpaceIQ experienced tremendous partner revenue growth, and the discussion revolves around this.
A note before we dive in: Daniel mentions that SpaceIQ has a very advanced multi-tiered pr...2021-07-0151 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthStarting a Technical Company When You’re Not Technical, With Chris Jordan of OmnidekIn this episode of Leaders of B2B, Chris Jordan, CEO and Founder of Omnidek, a digital workplace, provides lessons and insights about starting the company as a non-technical person with a capital of $500. Omnidek was founded in 2017 and in less than five years, has grown to about 20 staff members. Hear from Chris about:How they raised capitalTiming and conceptLessons learned“It wasn’t as if we got some kind of huge slug of cash. Instead, we created the opportunity, and were very focused on what we were building, why, and the need for scale”. - Chris...2021-07-0136 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThriving One-Year-Old Company, with Mark Colgan of Speak On PodcastsIn this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.It’s a conversation filled with valuable information for any entrepreneur; topics include:How the company came about.Types of companies that most benefit from podcasting as a growth strategy.Advice for those who appear on podcasts.Is there such a thing as sharing too much? What about if someone wants...2021-06-3030 min
SaaS Connect - SaaS Partnerships & SaaS LeadersWhat’s Coming In The B2B SaaS ChannelIn this exciting episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association, leads a discussion with Jay McBain, a Forrester Analyst, about what's in the future for the B2B #SaaS channel.
McBain humbly calls himself an Analyst, but no one in the industry has spent so much time over so many years, with so much depth, talking to so many players.
Included in this discussion that revolves around McBain’s trends report, are the following topics:
Where the information from the report came from.
Software market numbers, and mo...2021-06-2946 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding A Business For Self-Serve Technology With Tom Elliott of Left HookIn this episode of Leaders of B2B, we speak with Tom Elliott, Co-Founder of Lefthook.com, a company that launches integration apps and connectors for SaaS companies via Zapier, HubSpot, Quickbooks, Microsoft, Zoom, and other marketplaces. They’re an interesting business because they’ve taken a different approach to app development: their work is to ensure other people don’t need developers. Says Tom: “Over time, different technologists started to see common use patterns and different ways that technology could be more of a self serve, or self-manageable. And the idea is that a smart pers...2021-06-2842 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow Formstack Maximized its Partnership with Salesforce (200% YOY Growth)In this episode of SaaS Connect your host Sunir Shah, President of Cloud Software Association, leads a value-packed discussion between Gabe Caldwell, Director of Partnerships at Formstack and Joe Ondrejcka, ISV Partner Account Manager at Salesforce.
The conversation centers on the journey that Formstack took to take their Salesforce integration from level one to level 10, ultimately resulting in more than 200% year-on-year growth.
Included are the following topics:
How did Gabe get executives to buy in to what needed to be done?
How to stand apart so that Salesforce will notice you.
Tactical...2021-06-2442 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Personalization to Deliver Better Response Rates in Lead Generation with Jack Reamer of SalesBreadOn this episode hosted by Ledge, we are joined by Jack Reamer, Chief Lead Gen Officer of SalesBread. Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers. Reamer disagrees with the numbers game approach done by other SDRs to generate prospects, and attributes this approach to laziness. Spam protection and algorithms on the platform and on email make this a costly option too. P...2021-06-2435 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthFrom Nothing To Something, With Kalpana Krishnamurthi, CEO of BitsIOIn this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform.BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey...2021-06-2340 min
SaaS Connect - SaaS Partnerships & SaaS LeadersSelling Through Game-Changing PartnershipsIf there’s one podcast episode you don’t want to miss, it’s this one. Your host Sunir Shah, President of Cloud Software Association, interviews not one, but two of the best partnership executives to explain what it takes to get game-changing partners.
Bill Wade is Founder and CEO of Company.com, a massive distribution platform reselling SaaS to over 100,000 SMBs.
Drew Quinlan is VP of Strategic Alliances for RingCentral, one of the most successful SaaS companies entering a telco and telephony channeled market.
Both guests are exceptionally experienced high level SaaS partne...2021-06-2244 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthNavigating Entrepreneurship with the Right DNA, with Robert Stephen of RSCToday’s show with co-host Ledge features Robert Stephen, CEO of RSC. RSC is a consulting firm that has developed a SaaS integrated workforce management system. This helps medium to large companies track assets, serving a vital function in operational efficiencies and planning. RSC, like most companies in 2020, was heavily affected by the global pandemic. Stephen viewed this more of a delay rather than a collapse or failure. His response was to put resources into a dormant state rather than executing deeper cuts. With projects now coming back online following the return to work, this strategy has paid...2021-06-2138 min
SaaS Connect - SaaS Partnerships & SaaS LeadersBuilding a Partner Program FlywheelIn this episode of SaaS Connect your host Evan Radisic, MD of Cloud Software Association, speaks with Matt Irving, Senior Manager of Global Partner Programs and Strategy at WP Engine. WP Engine boasts 6,000 global partners, grown with the 7-stage bow tie funnel framework they created, and which has driven around 50% of year-on-year growth for the company in the last 3 years.
Irving takes us through a presentation, discussing:
How to scale everything, from spreadsheets to systems, and creating a partner-first organization.
The key questions to address internally and from which to build on.
The 7-stage bow tie...2021-06-1747 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRebooting Technology Startup After Acquisition With Andrew Guldman, CEO of ConfigureIDIn this episode of Leaders of B2B, Andrew Guldman shares his journey to becoming CEO of ConfigureID, which was acquired a year ago by Astound and offers commerce personalization experiences.“Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a bit of the doldrums”. Guldman’s mission was to grow the organization and give it...2021-06-1739 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDifferentiated Customer Value For Company Growth with Reda Bensaid of XavoIn this episode of Leaders of B2B hosted by Content Allies, Reda Bensaid, President and CEO of Xavo discusses how they provide differentiated value to customers by building on a customer-focused strategic foundation, a strong machine, and employee empowerment.Bensaid says, “We want our customers to know that we are not only there to make money, but rather to show them we know what we are talking about and that we can be relied upon to resolve their issues. And that gives us credibility, and it strengthens the brand.”The following points are covered in t...2021-06-1639 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow to Build a $30M Partners Channel in Three Years with Bold DecisionsIn this episode of SaaS Connect, your host Sunir Shah of Cloud Software Association, speaks with Asaf Fradkin, Head of Business Development and Partnerships of Monday.com. (If you haven’t heard of Monday.com, you obviously don’t frequent YouTube…) Monday.com built a $30M partners channel in less than three years with bold and controversial decisions.
The platform was introduced in 2014 and today boasts more than 650 employees, serving 115 global customers. The partnership channel was started late 2017, and today has more than 100 active partners that they engage with weekly. That excludes the smaller 5–10 potential partners who reach ou...2021-06-1537 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Throbbing Business at 21 with Xenia Muntean of PlanableIn this episode of Leaders of B2B, your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19.Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because they understood the social media space, and Planable was built to solve a problem in...2021-06-1422 min
SaaS Connect - SaaS Partnerships & SaaS LeadersTaking Aircall from 10 to 60+ Integration Partners in a YearIn this episode of Saas Connect hosted by Cloud Software Association, Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, with more than 80% of their customers using an integration.
The following topics are covered in this podcast:
How they got started, their milestones, and a summary of their journey
The right foundations and steps to take before executing your ecosystem
Building partner apps
Lessons...2021-06-1024 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRelationship-based Selling Starts with Personalization, with Ankesh Kumar of SharetivityIn this episode of the Leaders of B2B, Ankesh Kumar, Founder & CEO of Sharetivity as well as Slide.buzz, sits down with us to talk about sales and relationships, and the reasons why his two startups focus on these. Sharetivity is a sales and lead generation enhancer. It compiles and intelligently delivers key icebreakers to get the conversation started with your prospect. Slide, on the other hand, is a social experience application meant to boost relationships through activities.Kumar firmly believes in the power of relationships to enable sales. Relationships are essential to differentiate and show...2021-06-1036 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThe Right Timing Matters with Tom Murphy of ScilicetIn this episode of Leaders of B2B, Tom Murphy, the CEO and Founder of Scilicet, joins us for an in-depth discussion on implementing innovative products before their time. Scilicet is a platform designed to enable sales decisions in the automotive industry. The industry is a prime example where supplier and distributor information is disjointed. As a result, opportunities on deals, such as incentives, are not strategically placed. Scilicet mediates this information chasm through its SaaS platform. The platform takes data and spews them out into usable information.Murphy talks about how this concept was ready to...2021-06-0934 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow This Company Drives 40% of Global Revenue Through AgenciesIn this episode of SaaS Connect, your host Sue Fernand, Channel Director-Alliances/CPaaS at 8x8, leads a value-packed presentation from Henry Prevette, Director of Channel Partnerships at Impact, about how the company drives 40% of global revenue through agency partners.
Impact, founded in 2008, currently employs 620 people globally, who work across 13 offices. They handle around $25 billion in e-commerce sales for their merchants. About 35% of their enterprise brands work with agencies which bring in, on average, 50% of Impact’s global revenue.
In this frank and open presentation, listen to how Impact grew their partner channel, and get helpful ad...2021-06-0830 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthInnovating and Improving the Direct Mail Channel with Martin Twellmeyer of optilyzIn this episode of the Leaders of B2B, Martin Twellmeyer, Founder of optilyz, talks about the continued relevance of direct mail in marketing. Optilyz provides a digital solution for sending out physical mail to customers all over Europe. Twellmeyer argues that direct mail is still the preferred means of communicating with customers. Direct mail has the personalized touch, is more likely to reach customer mailboxes instead of spam folders, and can deliver a strong brand image.Direct mail is not for every business. Businesses that keep tabs on customer addresses can run this most e...2021-06-0735 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling Your Product Through Delegation and Empowerment with Shaina Weisinger of Repurpose HouseOn this episode of the Leaders of B2B, Shaina Weisinger, Founder and CEO of Repurpose House, discusses her startup journey. She talks about how she pivoted her initial product offering, which was producing videos. Realizing the effort and time to produce long content only for it to be used once, she saw an opportunity. Today, her company Repurpose House cuts your content in so many different ways to reach different audiences.Weisinger’s discussion dives into the product creation process and its essentials. In her example, she looked at the areas where a bottleneck existed. Dependency on...2021-06-0332 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow Zach Svendsen Built a Best-In-Class Partner Organization at TipaltiIn this episode of SaaS Connect, join your host Evan Radisic from Cloud Software Association as he guides a value-packed conversation with Zach Svendsen, Senior Director of Alliances and Business Development at Tipalti. Zach built a team from one to 17, and a partner program of 650.
Listen to the in-depth conversation around how he did it, including:
Aligning sales and partner expectations
Building up a BDR
Picking the right projects and partners
What should be partner deals
Key metrics to determine which partners are the best
What partners bring to the table2021-06-0248 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthNavigating New Markets and New Products with Pablo Calabuig, CEO North America at GoAiguaOur guest today is Pablo Calabuig, CEO North America at GoAigua.GoAigua is an analytics company providing water and wastewater utility companies with tools to change how they look at data to improve daily operations, resiliency, and decision-making to provide better service to their customers. Pablo's family started GoAigua as a water utility operation in Spain 130 years ago. Pablo heads up helping cities like Mexico City, MX, Houston, TX, and cities in California solve critical water supply and management problems.His journey started with him getting an MBA and working with McKinsey and C...2021-06-0232 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHitting Sales Targets from PartnershipsIn this episode of SaaS Connect, your host Sunir Shah, president of Cloud Software Association, chats with Simon Bouchez, CEO of Sharework, about transforming partnerships into revenue.
In his career, Simon has had plenty of experience with tech integrations. He’s found that the more integrations, the more opportunities to go to market to identify leads to connect with integration partners. Sharework was only founded in the beginning of 2020, and integration partnerships have become their structured approach, leading to great results.
Today, Sharework boasts roughly 2,000 companies in their network.
The discussion addresses:
Ho...2021-05-3147 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Sales-Focused SaaS Company with Bob Laurenzo of DecuSoftBob Laurenzo, CEO of DecuSoft, joins Ledge for a great discussion on sales and software. Laurenzo has had a solid career mastering sales, and his revenue-generation skills are the lifeblood of the businesses he has led.Laurenzo talks about the value of compensation management, and how some large companies still use spreadsheets to manage compensation. Laurenzo sees that as an enormous business opportunity. DecuSoft aims to solve this by providing spreadsheet familiarity, but with functions that match the scalability.Laurenzo shares some insight on how startups can balance roles in their early days. The founder...2021-05-3137 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBeing a Serial Entrepreneur in Software Startups with Chuck Myers of CogniacChuck Myers, CEO of Cogniac Corporation, joins Ledge on today’s Leaders of B2B podcast. The podcast talks about Myers’ journey as a serial entrepreneur and serial CEO. The discussion is full of great leadership lessons from his various career iterations and experiences. Cogniac is a platform that powers visual AI for various companies and industries. The applications are varied and valuable, with examples ranging from visual safety checks in trains to very particular quality assurance in manufacturing.Myers talks about various business cases in terms of startups. He also imparts advice on career. These...2021-05-2738 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthInnovative Marketing with Chris Walker of Refine LabsChris Walker, CEO of Refine Labs, joins Jake on this podcast of Leaders of B2B. Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo.This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later stages.Walker discusses different marketing channels, and goes through the pros and cons...2021-05-2646 min
SaaS Connect - SaaS Partnerships & SaaS LeadersWhat It Takes For a Venture Capitalist to Invest in a PartnershipIn this episode of SaaS Connect, listen to a profitable discussion between your host Sunir Shah, president of Cloud Software Association, Tomasz Tunguz, MD of Redpoint and Bob Moore, CEO of Crossbeam. They address one of the greatest pain points of partnerships: how to convince the boardroom and VCs to take partnership seriously and invest in it.
The following questions are answered:
What is important to a VC when they look at a company, and how do they evaluate SaaS companies?
What are the most important metrics of a business?
When is there enough...2021-05-2535 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow Chargebee and Mailchimp Brought Partnership Teams to ScaleIn this episode of SaaS Connect, listen to your host Sunir Shah, president of Cloud Software Association, interview Eric Chan, who runs the partner program at Chargebee, and Joni Deus, who runs the Mailchimp partner program.
Chargebee and MailChimp are two successful SaaS companies with two successful SaaS partnership leaders, even though both have differing circumstances and partnership organizations.
Eric needed to build a partner team from nothing, and was hired to solve problems across the tech partnership ecosystem and channel partners. Joni, on the other hand, started at MailChimp with a mature partnership team...2021-05-2045 min
SaaS Connect - SaaS Partnerships & SaaS LeadersZero to Thriving: A Cloud SI in the Microsoft EcosystemMicrosoft has a $1 trillion dollar ecosystem, and 96% of the revenue comes from partners.
They're moving to the cloud. All of us are trying to figure it out, which is why in this episode of SaaS Connect, Sunir Shah of Cloud Software Association, interviews Chaitra Vedullapalli, Co-founder and CMO of Meylah, to extract answers on how their Systems Integrator business went from zero to thriving in the Microsoft ecosystem.
Chaitra says that the key if you’re trying to break into a big brand as a partner, is to understand that they look for solutions that ar...2021-05-1345 min
SaaS Connect - SaaS Partnerships & SaaS LeadersPartnering with Google from Across the WorldIn this episode of SaaS Connect, your host Sunir Shah from Cloud Software Association interviews Punit Thakkar, Founder of Shivaami Cloud, one of Google’s top 20 resellers who’s raking in a cool $30 million a year.
Punit shares how he built the company 16 years ago, and how he’s managed to become a top Google reseller by building a trustworthy brand in the Indian market.
His company provides management and migration services; 70% of the revenue comes from licensing and 30% from services.
The discussion goes into detail about what makes their customers buy from them...2021-05-1336 min
SaaS Connect - SaaS Partnerships & SaaS LeadersThe Magic of Connecting Passion and PurposeA realistic re-evaluation of the passion and purpose mantra, this episode of SaaS Connect is a frank and open conversation between your host Cody Jones from Zapier and Leslie Tom, Senior Vice President of AppExchange Marketing at Salesforce.
The discussion focuses on both individual and team fulfillment, and Leslie answers the following questions:
How do you sift through all the information available about purpose and passion?
How would you define purpose versus passion?
How did purpose and passion impact your career?
Myths of purpose and passion:
If I focus on what I'm...2021-05-1138 min
SaaS Connect - SaaS Partnerships & SaaS LeadersHow to Engage a Partner/Channel During a PandemicIn this episode of SaaS Connect, Ty Lindley, Head of Partnerships at Ally.io and board member at Cloud Software Association, interviews Danielle Price, Head of Partnerships for Channel Sales Enablement at Intuit about engaging a partner or channel during a pandemic such as
Covid-19.
Danielle comes with 25 years of experience in partnerships with companies like Apple Computer and Nextel Communications.
Their discussion centers around five key topics:
The Price Partnership Principle, and tips for building trust
Radical resourcing and how to get it right
The Covid pivot and how...2021-05-1045 min
SaaS Connect - SaaS Partnerships & SaaS LeadersRapid Scaling Your Partnership Program from Zero to Hero, with Stacy Carlson, TextExpander, and Madelyn Wing, CallrailIn this episode of SaaS Connect, your host Sunir Shah of Cloud Software Association tailors a discussion with Stacy Carlson, Partner Manager at TextExpander, and Madelyn Wing, Director of Product and Customer Marketing at CallRail.
TextExpander is productivity software that uses keyboard shortcuts to automatically insert frequently used text for repetitive tasks.
CallRail is marketing software for businesses that rely on phone calls to grow and succeed.
At TextExpander, Stacy doubled partner revenue quarter by quarter by rebuilding the partner program and relaunching, seeing huge results in a matter of months. Madelyn from...2021-05-0352 min
SaaS Connect - SaaS Partnerships & SaaS LeadersChristian Owens (Paddle) and Tim Metzner (Coterie) discuss how "Your API is your business."In this episode of SaaS Connect, your host Sunir Shah of Cloud Software Association leads a value-packed discussion with Christian Owens, CEO of Paddle, and Tim Metzner, Co-founder and CSO of Coterie Insurance.
Paddle is a software company that integrates the entire checkout process, including payment, subscription management, and financial compliance, into one single unified platform.
Coterie Insurance employs a tech-based approach to business insurance that uses data-driven automation to simplify customer-facing processes.
This episode is packed with nuggets from Paddle and Coterie, two companies that both focus on utilizing technology and partnerships...2021-05-0343 min
SaaS Connect - SaaS Partnerships & SaaS LeadersBob Moore, Crossbeam, on the The State of the Partner Ecosystem 2021In this episode of the SaaS Connect podcast, your host Sunir Shah of Cloud Software Association sits down with Bob Moore, Co-Founder and CEO of Crossbeam, a partner-ecosystem platform that helps companies build better partnerships.
The discussion centers around the results of The State of the Partner Ecosystem 2021 report.
The report reviews the findings from a survey of 173 respondents; out of the respondents, 98% work in B2B, 79% are ISV, and 72% work at companies consisting of 100 employees or more.
The survey generated five key findings which are reviewed:
The average salary of partnership...2021-05-0339 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthStrengthening the Sales Process with Podcasts with Jake Jorgovan of Content Allies and Ledge Ledgewood of Add1ZeroIn this episode, they talk about how you can use a podcast to drive revenue for your business, and how you can turn podcast interviews into revenue-relationships. Ledge and Jake discuss multiple approaches and how they each approach podcast interviews. Ready to start your B2B podcast? Reach out to us today at ContentAllies.com.
2021-04-2926 minWorking Without Pants - Creative EntrepreneurshipPart 6 - How to host, syndicate, and promote your podcastTo get your podcast out to the world, proper hosting and promotion are a must. In this episode of the Working Without Pants podcast, I’ll cover the essential details you need to consider when hosting, syndicating, and promoting your B2B podcast. I walk through some of the available hosting platforms and recommend using Anchor because it’s easy to use, budget-friendly, and utilizes up-to-date technologies. Anchor also makes syndicating your podcast to iTunes, Spotify, or other channels a breeze. I discuss the different tactics you can use to promote your podcast incl...2021-04-0612 minWorking Without Pants - Creative EntrepreneurshipPart 5 - How to Conduct a Great Podcast InterviewThough hosting your podcast and interviewing guests may seem a little intimidating when you’re just starting out, it’s much easier than you think. As a host, you’ll actually only be speaking a small portion of the time. It’s your guests and their insight that fills most of the conversation. On this episode of the Working Without Pants podcast, I’ll cover the tips and strategies you can use to conduct engaging interviews with world-class guests. I discuss the importance of researching your guests in advance and taking this information to brainst...2021-03-3011 minWorking Without Pants - Creative EntrepreneurshipPart 4 - Preparing for Your B2B Podcast LaunchIn between the ideation phase of your podcast and your first guest interview, there are important details you need to get in order. On this episode of the Working Without Pants podcast, I’ll dive into everything you need to accomplish to be well prepared for your B2B podcast launch. Beginning with podcast artwork, I discuss how to find a graphic designer and what details you need to communicate to them. I provide suggestions for which podcast microphones will suit your purposes and outline how to easily record audio using tools such as Zoom an...2021-03-2315 minWorking Without Pants - Creative EntrepreneurshipPart 3 - How to Build Your B2B Podcast Strategy and PlanAll great podcasts start with an idea to share valuable information. But, the idea alone isn’t enough. You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message. In this episode of the Working Without Pants Podcast, I’ll explore some of the things you need to consider before ever hitting record on your first podcast episode. I discuss why when deciding on your podcast’s subject matter, it’s important to appeal to prospects and partners instead of peers in order to generate new busin...2021-03-1616 minWorking Without Pants - Creative EntrepreneurshipPart 2 - How to Build Your B2B Podcast Production TeamAny great podcast is backed by a full podcast production team. From conceptualizing your strategy all the way through publishing and promoting a finished product, there are many moving parts that need to be organized. Typically, you either outsource this work to a full service podcast production agency, or you can choose to hire individuals to build an in-house team. Though it may be more cost effective to try and tackle this in-house, it takes a tremendous amount of time and project management skills. In this episode of the Working Without Pants Podcast...2021-03-0917 minWorking Without Pants - Creative EntrepreneurshipPart 1 - Why Launch a B2B PodcastThe biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the equation, but it is far from the greatest value driver of starting a podcast. In this episode of the Working Without Pants Podcast, I describe why the number one value driver from podcasting is how it amplifies your ability to network with strategic partners, prospects, and influencers. I discuss why it’s easier than you think to get high level guests on your podcast, and how these en...2021-03-0220 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthOn Being Customer-Centric and Workflow Focused with Derek Gerber of ExplainifyDerek’s love for computers and software stuck with him. Naturally, he began working in sales, marketing, and accounting within the technology space.Explainify is now able to produce videos in a few weeks that used to take nine months just five years ago.“I’d say the true value in what we do is we build brand awareness and brand legitimacy, through high-quality videos that drive action.”Derek shares fascinating insight into their customer-centric approach. He accredits this mentality to the success Explainify has seen through the pandemic.Listen in now to h...2021-02-2229 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthMarketing Measurement with Madan Bharadwaj of MeasuredHis company focuses on providing cost-effective ways for companies to compete in the market using essential data like buying trends and spending patterns by looking at the digital space. He then adds value to this through their managed services arm to empower businesses with limited exchequer to maximize their precious resources in making decisions.Decisions like product direction, go-to market, marketing spend, and consumer targets are normally drawn from millions of dollars of marketing investment. Resources out of reach to the valuable direct to consumer business. But Measured makes these accessible through their technology and approach through...2021-02-0430 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthZero to 12 customers in year 1 with Nick Foy of Silverdale TechThis transition from a side gig to a freelance-heavy company to a full company with a solid group of their own employees all in one year is a testament in commitment and going all-in to pursue your dream.He also talks about how nurturing his employment relationships and transitioning the right way can lead to more fruitful returns. This comes as his first client was his former employer that allowed him the luxury of starting off with a customer to build a foundation on. Nick’s story is far from over even as his startup is...2021-02-0325 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthVacation Rental Management and Experiences Done in a Breeze with Ben Firn of BreezewayThis episode of the Leaders of B2B Podcast guests Ben Firn, Director of Marketing at Breezeway. He talks about 3 key areas that would interest anyone in the B2B, technology, and startup space, particularly in marketing.
First, we take a look at Breezeway, a Property Operations and Servicing platform equipped for the vacation management space. The SaaS platform aims to provide a seamless guest experience by bringing the stability and process-orientation that hotels are known for to the vacation rental space. The application focuses on integrating with front-end heavy property management systems to carry its advantage and value proposition.
...2021-01-2534 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThe 3 roles of a CEO with Nicolas VandenbergheToday’s episode takes a look at a business leader who is passionately driven about starting up, perfecting his product, driving growth, and doing this again until perfection is reached. Nicolas Vanderberghe, CEO and co-founder of automated meeting scheduler and boon to sales people the world over, Chili Piper imparts some key learnings for the CEO and entrepreneur. He talks in detail about how he grew Chili Piper and how he is applying a refined and perfected formula to his newer company, KosmoTime.The viewer will be treated to very important and meaningful nuggets of lea...2021-01-2122 minWorking Without Pants - Creative Entrepreneurship191: Building for a Lucrative Exit with Ryan TansomA multitude of startup founders who take the plunge into entrepreneurship do so with the goal of financial freedom and independence. But when faced with the prospect of an investment, an acquisition, or a merger, most entrepreneurs don’t realize what needs to be done. This can lead to a shattered realization of a broken dream as the vision of that financial gain from all your hard work begins to fade into obscurity. Today’s episode of Work Without Pants features Ryan Tansom. Ryan is the Co-Founder of Arkona and is an online educator who aims...2021-01-1446 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRethinking the legal industry with Raj Goyle of BodhalaRaj Goyle, CEO of Bodhala has taken on the Herculean task of using technology and data to the conservative and deliberate legal industry with the hope of reducing legal fees for everyone. We talk about Bodhala, what inspired him to start this up, and what challenges await him.Goyle talks about how the legal industry, in all its years of existence, still remains slow to innovate particularly in the standardization of its pricing structure. This approach has had lasting repercussions not only to the legal industry but especially to corporate and entrepreneurial America.The development...2021-01-1429 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthImpacting climate change through technology with Michael JansenRemember when you played those city building games back in the day and wished your city would come to life? Well, Michael Jansen of Cityzenith has led a team that has turned that into reality. They’ve developed and designed cutting-edge technologies that allow the astonishingly accurate simulation of design and construction from houses, buildings, and to entire cities. While this sandbox may make every creator swoon with delight, it has a deeper and more meaningful impact to our planet than just better construction. Cityzenith’s models allow more efficient construction and allow better predictions that cut waste...2021-01-0630 minLeaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling a tech company in the midwest with Marc Bernstein of BaltoMarc Bernstein shares his story of fulfilling his dreams by turning a vision into a software reality. In this episode of Leaders of B2B, Marc talks about how he began his career and how he faced immense hurdles to co-found Balto Software. Anchored by the gravitational pull of the comfort zone that was his blossoming career, he scaled that crag only to be faced by even steeper challenges, scaling a startup with minimal resources. Marc talks about how he was able to balance the limitations of the early startup’s exchequer with developing a prod...2021-01-0429 min
Say it OnlineHiring The Right People For Your Team With Jake JorgovanTrying to build a team that’ll help your agency grow – and make you sweat a little less when you have to hand off work? Say chats with Jake Jorgovan about exactly that, getting him to share all his secrets when it comes to hiring the right people for your team, from common mistakes that business owners make when hiring to why your onboarding process is so crucial. Jake Jorgovan is a serial entrepreneur, author, podcaster, and business advisor. He is the founder of Lead Cookie, Content Allies, and Arete Incubator. Through these compani...2020-11-1148 min
Startup Happy HourEpisode 1: Jake JorgovanIn this inaugural episode of Startup Happy Hour, serial entrepreneur and Founder of Content Allies (the sponsor of this podcast), Jake Jorgovan, joins us from Germany to talk about his journey from renting out his parents’ basement as recording space in high school to designing graphics for and partying with big names like Cee Lo and Keith Urban to now successfully running multiple online businesses while building a life of travel and freedom for himself and his team.
You can find Jake on LinkedIn, and don’t forget to check out his companies at the links below:
2020-07-1451 min
Unleashed - How to Thrive as an Independent Professional208. Jake Jorgovan turns consultants into thought leadersJake Jorgovan turns consultants into thought leaders through content marketing. Jake’s firm, Content Allies, works with consultants who have deep industry or functional knowledge, but who simply don’t have the time to sit down and get that knowledge onto paper. A writer from his team interviews the client to get a brain dump on a particular topic, and then they write the blog post or the white paper for the client. Let’s say you’ve got a lot of industry knowledge and experience, but you You can learn more abou...2019-10-2939 min