Shows
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDriving Impactful Storytelling in Regulated Markets with Bria Bell of JPMorgan ChaseBria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.Key Takeaways:(01:14) Building trust through industry knowledge and thoughtful storytelling.(02:30) Sharing expertise on LinkedIn to demonstrate thought leadership.
2025-01-1311 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDriving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content AlliesIn this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners....
2024-12-0233 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthCultivating a Culture of Continuous Improvement with Mike Smart of Egress Solutions In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.
2024-04-1941 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThe Role of Authenticity in B2B Content with Genesis Capunitan of InitiativeIn this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.(07:11) The u...
2024-04-1121 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthAI's Potential in B2B Marketing with Usman Sheikh of xiQ, Inc.In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.Key Takeaways:(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing.(03:23) The inspiration...
2024-02-0943 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthTransforming Data Compliance with Dimitri Sirota of BigID In today’s discussion, Dimitri Sirota, Co-Founder and CEO of BigID, sheds light on the evolving challenges of data management, privacy and security in our digital era. He highlights the critical role of understanding data in its myriad forms — its sensitivity, regulatory implications and intrinsic value to businesses.Key Takeaways:(02:02) Growth in data generation and its enterprise challenges.(04:31) The importance of data understanding for value, compliance and security.(10:00) AI and machine learning in data management and interpretation.(14:36) Entrepreneurial journey and timing in technology vent...
2024-01-3138 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthExploring Generative AI in Business with Jennifer Bittinger of NarrativaOn today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth. Key Takeaways:(04:12) The effectiveness of storytelling in business for conveying brand values.(08:35) The importance of consistency in storytelling to maintain a strong brand image.(15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact.(22:29) The challenges and str...
2024-01-0839 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthAdvancing Cybersecurity in Healthcare with Leon Lerman of CynerioLeon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs.Key Takeaways:(10:57) Improved accuracy in hospital cybersecurity with reduced false positives.(16:55) Selecting a market niche where deep technology offers a significant advantage.(17:21) How leveraging unique data and cloud-based deployment enhances machine learning algorithms in cybersecurity.(22:24) The jou...
2023-12-0542 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthSustainable Practices in Marketing with Carolyn Walker of Response MarketingOn this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.Key Takeaways:(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.(17:23) - The importance of a robust...
2023-12-0154 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth Advancing Legal Services With AI Expertise with Kevin Miller of LegalSifterIn today's episode, Kevin Miller, CEO of LegalSifter, talks about the challenges and timing of introducing new AI technology in contract review.He also discusses bringing a technically advanced product to market, the hesitation to adopt a freemium model and the decision-making processes that have shaped LegalSifter’s strategy. Kevin delves into the essential nature of top-line revenue and how it serves as a health indicator for businesses, advising against an over-reliance on external funding in the absence of real income.Key Takeaways:(01:28) The co...
2023-11-1744 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersGrow Better B2B Sales With Account-Based Podcasting with Noah TetznerJoin Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.Key Takeaways: 01:50) Transitioning from podcasting as a hobby to a career opportunity through content-based networking.(06:03) ABP's role in targeting right-fit clients without the typical sales approach.(07:40) The reciprocal nature of podcasts in opening doors for sales conversations.
2023-11-0936 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRevolutionizing AI-Driven Customer Discovery with Shawn Olds of boodleAIOn this latest episode, Shawn Olds, Co-Founder and CEO of boodleAI, discusses the role of AI in understanding and finding customers. He explores the challenges of the digital era and the importance of anticipating customer needs. Shawn offers insights on various topics, from the enduring appeal of classic games to smart pricing, showing how data can drive business success.Key Takeaways:(03:00) Addressing AI misconceptions through daily use examples. (08:16) How people find creative AI uses, showing that users really define how a platform gets utilized. (11:00) The im...
2023-11-0841 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthInside Supply Chain Optimization with Inna Kuznetsova of ToolsGroupOn today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications....
2023-11-0239 min
A Guide to B2B PodcastingBehind the Scenes of a Thriving B2B PodcastOn this episode, we dive into an incredible story of success in the B2B Podcasting world. Peter Murphy Lewis, Vice President of Marketing at Experience Care*, shares the transformative role podcasting has played in his company’s marketing strategy. Over two years into their journey, Peter explains how a focused approach to guest selection and leveraging backlinks has dramatically increased their online presence, attracting over 40,000 monthly hits and establishing a robust brand image.
Peter emphasizes the importance of creating a quality podcast that not only speaks to industry leaders but also serves as a...
2023-11-0212 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRevolutionizing AI-Enhanced Sales Strategies with Meghan Gaffney of VedaIn today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways.Key Takeaways:(03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration.(10:00) A diagnostic approach is essential for effective data management across industries, identifying and addressing critical issues systematically.(16:42) Upholding ethi...
2023-10-2647 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthMastering Content Marketing with Blake Strozyk of Bull MediaIn today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience.The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with their audience and fosters brand loyalty.Key Takeaways:(03:58) Sales teams may misinterpret content...
2023-10-1638 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthNavigating AI and Entrepreneurship with Susan Sly at RadiusAI, Inc.In this episode, Susan Sly, Co-CEO, President and CCO of RadiusAI, delves into the fascinating world of artificial intelligence and the growing necessity for its responsible and ethical use. With vast experience in this area, Susan shares valuable insights on how AI is shaping our world, and the critical responsibility that founders and developers have in ensuring it's used for the benefit of humanity.Key Takeaways:[30:15] The urgency and importance of discussing the ethical use of AI in today's rapidly evolving tech landscape.[35:10] The immense potential of...
2023-09-2255 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding Trust and Innovation in Healthcare with Sombit Mishra of QMedicOn this episode, Sombit Mishra, Founder and CEO at QMedic, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from.Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with managed care insurance plans over 13 years.They take a customer-centric approach, involving home visits and collab...
2023-09-0541 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding Trust and Innovation in Healthcare with Sambit Mishra of QMedicOn this episode, Sombit Mishra, Founder and CEO at QMedic, shares his experiences and lessons learned on gaining and maintaining credibility in the market that #B2B #businessleaders can learn from.Initially exploring wearable technology applications in healthcare, Sombit and his team transitioned to focus on the senior care market. This shift led to the development of QMedic’s core product — an agnostic medical alert system — which has served around 20,000 members through partnerships with managed care insurance plans over 13 years.They take a customer-centric approach, involving home visits and collab...
2023-09-0541 min
A Guide to B2B PodcastingChoosing a Name for Your B2B PodcastOn this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
In B2B podcasting, the name of a show can directly impact your ability to connect with your target audience. Account-based marketing (ABM) podcasts focus on directly engaging with potential customers to drive revenue, and the name should reflect the overarching purpose of your show.
Thought leadership podcasts cater to enterprises seeking to establish themselves as industry leaders, while...
2023-08-1624 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthHow Becoming a Better CEO Can Lead to Exponential Growth with Alice Heiman, Founder and Chief Sales EnergizerOn this episode, Alice Heiman, Founder & Chief Sales Energizer, shares fantastic lessons for #B2B #businessleaders, particularly CEOs.CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital tool for business #leadership.Understanding the customer journey entails the CEO having to listen to sales calls and read emails. Other than this, the CEO should not be tactical on other fronts...
2023-05-3045 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthSmarter Growth Fueled by Efficiency and Demand Generation with Jack Foster at WorkRampOn this episode, Jack Foster, CMO at WorkRamp, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale.Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the right people — balancing multiple strengths spreads out the work and also covers vulnerabilities.
2023-05-2234 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersDriving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake JorgovanJoin Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Americans had listened to a podcast, and 80 million of them were weekly podcast listeners.As this medium continues to expand, it presents a unique opportunity for businesses to differentiate themselves and stand out in a crowded market— but that's only if you know the tips and tricks to make content wi...
2023-05-1842 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthEnsuring Long-Term Growth With Demand Generation with Deanna Shimota at GrowthMode MarketingOn this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth.Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective.Deanna talks extensively about the impo...
2023-05-0240 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthTransforming Hiring With Empathy and Technology with Oz Rashid of MSHOn this episode of Leaders of B2B, Oz Rashid, CEO and Founder of MSH, talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring.Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should make better use of technology to help with hiring. He also thinks that empathy needs to be used more liberally. Businesses need to move away from treating...
2023-04-2436 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthImproving Lives by Allowing Companies To Give Back with James Layfield of ClearfindOn this episode, James Layfield, Founder of Clearfind and Awesomage, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans.Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software’s value or whether its features are now redundant.James solves this problem wi...
2023-03-2030 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Healthy Corporate Environment Anchored on Culture with Saira Gangji of hrologyOn this episode, Saira Gangji, Principal and Workplace Investigator at hrology, discusses the benefits of a positive workplace culture. Saira urges #B2B #businessleaders to take a proactive approach to building such a culture as a priority.Saira’s journey began within a toxic work environment, and she describes how such an environment drains people of their motivation and their interdependence. The result is that they are afraid to share and their creativity is stifled. Poor productivity ensues, together with spiraling costs as performance tanks and attrition spikes. Furthermore, toxic companies can suffer from ba...
2023-03-1333 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthFinding Passion in Greater Purpose with Scott Megill at Coriell Life SciencesScott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s lives. This combination fuels his passion and, through it, he draws inspiration and enjoyment from his wor...
2023-03-0634 min
Traction PodcastFreshworks’ Hyper Growth Journey From 0 to IPO with Stacey EpsteinOn this episode, Stacey Epstein, CMO at Freshworks shares key lessons from the hyper-growth journey of the first India-founded B2B SaaS company to go public in the US – going from a 6-member, $1 million start-up to a 4,000+ member, $300 million scale-up leading up to IPO. Customer-focused businesses foster a company culture dedicated to improving customer satisfaction and relationships, and that singular focus has made all the difference for Freshworks. Specifically, Stacey covers: - How Freshworks migrated from India to the US. ...
2023-02-2221 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGrow Your Business by Developing Yourself With Experience and Exposure with Jeff Dudan at Homefront BrandsOn this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves.Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your full potential. Jeff recommends looking at your previous experiences to develop you...
2023-02-2038 min
A Guide to B2B PodcastingHow To Hire a B2B Podcast HostOn this episode, Jake Jorgorvan shares his thoughts on finding the perfect podcast host for your B2B podcast.
He talks about the risks involved in having a single host for your podcast; unless, of course, it is the founder or CEO. When you only have one host, there is always the risk that person may leave the company, leaving your podcast floundering without a presenter.
People listen to B2B podcasts for the content and not necessarily to bond with the host. Having rotating hosts will keep your show flowing.
Most companies...
2023-02-2022 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthHacking Business Growth Through Testing and Iteration with Drew Moffitt at KumospaceOn this episode, Drew Moffitt, Marketing at Kumospace, talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace’s tool as a means to hold a virtual office and collaborate better. They made this shift and gained even more traction.Thi...
2023-02-0640 min
A Guide to B2B PodcastingCreating B2B SEO Content From PodcastsOn this episode, Jake Jorgovan shares his thoughts on proven strategies for getting the most out of the SEO content you create from each episode of your B2B podcast.
He explains how the SEO content you create from a podcast is different from Podcast SEO, which is also known as PVO, or podcast visibility optimization. PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.
Jake goes over...
2023-01-3020 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGrow-Up Your Company by Making Your Customers Happier with Michael Johnson at MetrcOn this episode, Michael Johnson, Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up. Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can provide direction for your customers. He also believes in going directly to the customer for feedback — to truly know their business problems and be better at delivering solutions.Mic...
2023-01-1634 min
Traction PodcastHow ClickUp 100X’d Revenue in 3 years with Melissa RosenthalOn this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp discusses which rules to break to skyrocket your company's growth. Competition is stiff in today's startup world. With so many innovative ideas and business models, it's no wonder that companies are running on all cylinders to stand out and generate revenue. So how do you gain a competitive edge to accelerate growth? And how can infusing creativity into your brand set your company apart? Melissa knows firsthand how to stand out in a crow...
2023-01-1119 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Truly Engaging Brand That Starts Conversations with Kenny Nguyen at ThreeSixtyEightKenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand.Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand focuses on what matters to your cust...
2023-01-0939 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthB2B Marketing as a Revenue Generator, a Catalyst for Change and the Glue That Holds the Company Together with Leela Gill of 1healthOn this episode, Leela Gill, Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational.Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize her “why” in her career. Marketing is a change catalyst, calling customers to change and jump on, it also helps the organization transform through effective communication.
2023-01-0232 min
A Guide to B2B PodcastingTop Podcast KPIs To TrackOn this episode, Jake Jorgovan shares his thoughts on the most important key performance indicators (KPIs) when it comes to measuring the success of your B2B podcast.
Jake breaks podcasts down into two categories for the sake of this topic. The first category is a podcast for a small or medium-sized business (SMB), which is any company in start-up mode, including Series A, B and C.
The important KPIs for this category are revenue, nurturing potential customers through long, large deals, and establishing yourself and your show as a thought leader in your industry.
2022-12-1420 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthImprove Leadership Skills With Better Planning and Decision-Making with Mike Figliuolo of thoughtLEADERS, LLC On this episode, Mike Figliuolo, Managing Director at thoughtLEADERS, LLC, shares great #leadership lessons that can help #b2b #businessleaders become more successful.Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action. Mike talks about how to maximize your time by building the right team. He thinks leaders shouldn’t sweat over the small stuff. They need to identify people’s strengths and have them run with tasks that...
2022-12-1245 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthFostering Innovation by Improving Manufacturing with Jason Ray at Paperless PartsJason Ray, Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company. During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved.One major challenge was downloading decades of experience into working software models. Jason decided to have his software complement the human brain and provide enhancements to effective decision-making. Jason urges #businessleaders to set...
2022-12-0542 min
A Guide to B2B PodcastingPodcast SEO 101When you start a B2B podcast, you hope that it will become a voice in your industry, that it will position your company and your host as thought leaders in the field.
You can take proactive steps and follow proven strategies to ensure success. Through search engine optimization (SEO) and podcast visibility optimization (PVO) you can increase your show’s visibility and its rankings in the podcast directories.
Podcast SEO is still in its infancy — think of web SEO from the early to mid-2000s. If you were a pa...
2022-11-0821 min
A Guide to B2B PodcastingPodcast Websites - Should You Create a Website for Your B2B Podcast?On this episode, Jake Jorgovan shares the two different strategic approaches for creating a home web presence for your podcast. He also shares a third advanced strategy that lets you have the best of both worlds.
The first option is a standalone website for your B2B podcast. This is a great option for smaller businesses, new businesses or any company that doesn’t have a big web presence on its main company page.
There are several advantages to creating your own podcast website, including the opportunity to create yo...
2022-10-2516 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling Your Startup With Credibility and Dependability with Sean Spector at DropoffOn this episode, Sean Spector, Chief Executive Officer and Founder of Dropoff, Inc., shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors. Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery. Even if the sector is highly dependent on the human factor, a lot of pain points can be solved by technology. #Businessleaders need to map out and anticipate failure points and leverage technology to solve for these i...
2022-10-2431 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthAwakening Your Mental Wellness To Make a Difference in Your Life with Jay H. Tepley of New Era SuperheroOn this episode, Jay H. Tepley, Founder and Mentor at New Era Superhero, shares her outlook on the important balance of mental, spiritual and physical well-being. An unbalanced mental state can result in depression. Jay focuses her research on male leaders because males have much higher instances of depression that lead to suicide. She argues that support for males is lacking and that society assumes they are capable of handling the stress by themselves. The result is that they aren’t living the life they want, instead they follow someone else’s blueprint.
2022-10-1740 min
A Guide to B2B PodcastingPodcast Strategy Basics: Choosing Your B2B Podcast Publishing FrequencyOn this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
With these business objectives in mind, your publishing frequencies will vary. Publishing twice per month is the most common we see with B2B companies and large enterprises, and Jake...
2022-10-1718 min
A Guide to B2B PodcastingHow To Grow Your B2B Podcast Through Trade Publication SyndicationOn this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Jake proposes trade publication syndication. This promotion model involves partnering with the leading trade publications in your industry to co-present and promote your podcast to th...
2022-10-1020 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Startup Based on User Problems and Feedback with Richard White at FathomRichard White, Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders.Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers are asking for the feature and build on that. Startups need to be strategic in finding an area of focus. With limited time and resources, the right timing an...
2022-10-1035 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGrowing a Long-Term Startup by Navigating Through Challenges with Rohit Arora of Biz2CreditRohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic. Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy. It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission.Like other leaders, Rohit stresses the importance of hiring and retaining the right talent...
2022-10-0333 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthEnabling Retailer Success Through Excellent Logistical Support with Harry Drajpuch of Amware FulfillmentHarry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently.Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with delivery times expected to remain short. Outsourcing your fulfillment operations to an expert can help speed up agility. Sharing infrastructure, personnel, and technology will provide the advantages of scale without requiring high capital expenditure...
2022-09-2631 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThinking Differently and Bringing It to Execution with Rob Whalen at PTO ExchangeRob Whalen, CEO & Co-Founder at PTO Exchange, talks about his startup journey that began with an idea that turned into an industry differentiator. Key takeaways include:Getting a new idea off the ground and convincing people to think differently are what use the most energy in a startup.Being consistent and maintaining persistence are the key elements of successful startups.When fundraising, focus on gaining trust and delivering on that by returning what investors expect.Implementing a flexible PTO plan is more beneficial to employees than unlimited PTO that doesn’t accrue.Customers are core to...
2022-09-1935 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthMaximizing Podcasting for Building Solid Revenue and Growth with David Ledgerwood at Add1ZeroDavid “Ledge” Ledgerwood, Managing Partner at Add1Zero LLC, talks about how impactful podcasting can be as a B2B marketing channel. His key takeaways include:Podcasts are great for lead generation because they bring value to the right customer base in your audience.Podcasting establishes you as a thought leader and an authority in your industry.Podcast guests and the audiences they attract are more likely to be your next customers.Podcasts generate a lot of content that can be extracted and repurposed.B2B podcasting isn’t about growing followers but generating the right...
2022-09-1834 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGrowing Your Company With the Right Culture and a Sense of Ownership with Giora Engel at neosec.comWe’re joined by Giora Engel, Co-Founder and CEO at neosec.com. Giora shares his startup journey centered on cybersecurity. The discussion provides insight on the following:How to adjust activities that involve face-to-face relationship building to remote work. How digital transformation has evolved into a “digital first” initiative and how that affects the global economy.How the value of communication becomes more important when working across remote teams.The 3 key elements to growing your company. How a focus on culture and ownership can help draw committed talent.Why it is essential to check your cybersec...
2022-09-0726 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthImproving The Procurement Process With AI and Diversity with Pam Kline Smith of GlobalityPam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearhead this communication. It’s imperative that you use everything in the marketing channel to lay down how your solution can solve that business problem.Plunging into transformation and investing in a B2B sol...
2022-08-2338 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthImproving The Procurement Process With AI and Diversity with Pam Kline Smith of GlobalityPam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearhead this communication. It’s imperative that you use everything in the marketing channel to lay down how your solution can solve that business problem.Plunging into transformation and investing in a B2B solution can be r...
2022-08-2238 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUnderstanding and Learning From the Cheat Codes of Marketing with Ed Breault of AprimoEd Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. Ed talks about how marketing content has shifted due to easi...
2022-08-0134 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGenerating More Revenue Through Customer-Centric Sales and Marketing Integration with Tracy Kraft of DemandbaseTracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.Tracy talks about the importance of sales and marketing integration in the B2B environment. Potential customers make their decisions before the sales call. They research the product using reviews, videos, podcasts, and other media. The sales meeting becomes a validation of all this. This i...
2022-07-2532 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDigital Marketing Leadership and Providing Value to Customers with Amanda Elam of BloomreachOn today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money.Amanda explains how marketing has changed over the deca...
2022-07-1831 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthSuccessfully Leading a Services Business and Retaining Talent with Steve Baines of Apps AssociatesSteve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.Like many leaders, Steve recognizes the value of hiring and retaining the best talent. His approach to retention is revolutionary. He acknowledges that working with him isn’t going to be a permanent thing and focuses on making the experience valuable to the employee. He invests in their development, for example through me...
2022-07-1427 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGrowing Your Company Smartly Through Customer Success with Firaas Rashid at HookFiraas Rashid, Founder and CEO at Hook shares his insight on the value of customer success in B2B software. Customer success is a function that works directly with active customers after they’ve signed on. The role of customer success varies across different companies and according to their strategies. Rashid simplifies his outlook on customer success, he sees it as continuing to provide customers with the value of their purchase. This can come in the form of onboarding, service delivery, or being a consultant to the customer so they maximize the software features for their business.Th...
2022-05-1938 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDeveloping Business Communities Using Cloud Software with Eric Schmidt of Glue UpEric Schmidt, Co-Founder and CEO at Glue Up, thinks entrepreneurs can improve their success through communities and interactions. A move to China made him realize the need for technology to grow communities with other business leaders. The pandemic transformed his product from a nice-to-have to a must-have for business associations and chambers of commerce.Setting up a business in a different country throws out all you’ve learned in the US market. Schmidt shares that in Asia, it was very fast-paced, with businesses relying on day-to-day decisions. This required massive familiarity with the environment as well as fl...
2022-05-0427 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthGaining Valuable Customer Insight Through Field-Focused Marketing with Steve Garrison of Stellar CyberSteve Garrison, VP of Marketing at Stellar Cyber, shares the exponential value that customer insight brings to marketing. Garrison is a proponent of field-focused marketing as a strategy. This calls for tailoring your product messaging after your customers’ needs.Garrison promotes working very closely with the sales teams to gain an upper hand. Being able to witness and understand the customer profile, their apprehensions about the product, and what their business problems are, helps create the ideal messaging. Garrison also thinks it’s imperative to connect with existing customers to know what they love about the product. This...
2022-04-1424 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthPreventing Cybersecurity Attacks Through Innovation and Democratization with Aimei Wei of Stellar CyberAimei Wei, Founder and CTO of Stellar Cyber, talks about the importance of cybersecurity in today’s world. Cyberattacks were once viewed as an issue that plagued governments or megacorporations. As a response, they would hire expensive security experts, both to detect threats and establish responses. Today though, small businesses and startups have access to digital infrastructure through SaaS. While this has democratized digital transformation, it also has expanded the reach of hackers. Stellar Cyber aims to curb this by allowing a shared security platform to work even for small businesses. Wei hails from a back...
2022-03-1124 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthImproving Data and Decision-Making Using Intelligent User Interactions with Scott Britton of TroopsScott Britton, Co-Founder of Troops, talks about his startup and his approach to B2B software use. Instead of us conforming to the software, it should work for us. His startup brings this to fruition by working with collaboration and messaging applications. Applications like Slack or Teams are widely used, especially by sales professionals. On the other end of the spectrum, these professionals struggle with CRMs. Britton uses software to bring them together, saving time and creating valuable data streams.Britton also talks about how people need to be data stewards to avoid alert fatigue. T...
2022-03-0237 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthMonetization Strategy and Design for B2B Software with Chris Mele of Software Pricing PartnersChris Mele, Managing Partner of Software Pricing Partners, shares his insight and expertise on monetization for software companies. Monetization is an entire discipline that includes pricing, packaging, and licensing.Mele shares how challenging it can be to think about monetization at the last moment before selling a product. Software companies need to develop the discipline of monetization as early as the product design. This allows the inclusion of features, customization, and an overall valuation on each part of the product. This is essential as customers, especially in B2B, tend to have different demands or needs from...
2022-02-0949 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthShifting Your Mindset Towards Success In Sales with Brandon Fluharty of LivePersonBrandon Fluharty, VP of Strategic Account Solutions at LivePerson, shares a treasure of insight on the show. Fluharty talks about personal development revolving around mindset transformation.Fluharty has brought enormous success in B2B sales to LivePerson, bringing in 7-figure revenue. He admits that he once thought that being an introvert would be a disadvantage for him as a salesperson. Instead, with the right environment, aligning target accounts, a shift in mindset, and the ability to execute, he has transformed that into an advantage.Fluharty believes the current model of using playbooks and a standardized...
2022-02-0438 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Technology and Automation to Drive Customer Success with Sonciary Pérez of QualaSonciary Pérez, Co-Founder of Quala.io, shares her startup journey on this show. Her startup journey is a mixture of building a product and solving problems in an area she is passionate about.Pérez talks about customer success for B2B SaaS companies. In a highly competitive environment, it all boils down to cost and features. Customer success is the lifeline that ensures the SaaS company is in touch with its customers. They use this opportunity to help them make the most of features to justify their clients’ spending. These interactions are human-centered and have a lo...
2022-02-0238 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthLeadership in Marketing at Large Organizations with Oliver Nutt of General Dynamics Information TechnologyOliver Nutt, Vice President, Marketing and External Communications at General Dynamics Information Technology (GDIT), shares insights about the importance of branding, leading large organizations, and navigating change.Most of our guests here on Leaders of B2B are usually startup founders overseeing smaller teams. So hearing from a leader of a large organization is extremely insightful.Nutt talks about the importance of branding in enterprise organizations. This marketing responsibility is critical, serving both internal and external purposes. In the case of GDIT, it was essential, following a merger. It was a means of projecting unity...
2022-01-2739 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Product-Led Growth to Scale Your Startup with Esben Friis-Jensen of UserflowEsben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, joins Noah on the show to talk about the value of product-led growth to fuel your startup. He also talks about how he was able to improve his startup journey on the next round as a founder.Friis-Jensen shares how essential onboarding is for every SaaS company. It sets the tone and trend for customer retention by promoting use of any SaaS solution. Providing a self-service option reduces cost and is a great fit for B2B, where customers want to learn and customize the...
2022-01-2633 min
Traction PodcastHow the Hell Do You Get More Leads These Days? With Meagen Eisenberg, TripActionsOn this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Meagen Eisenberg, Chief Marketing Officer at TripActions. Meagen is one of the most sought-after marketing leaders and has won a number of accolades, including Most Influential Marketing Tech Leaders and Top 25 B2B Marketing Influencers. She spent more than 20 years growing and scaling tech companies through many acquisitions and IPOs, including prior roles as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ: DOCU). In this session, Meagen addresses:...
2022-01-2655 min
Traction PodcastBuilding Flywheels for Unstoppable Organic Growth with Andy Johns, Unusual VenturesOn this episode of the Traction podcast, I welcome Andy Johns, venture partner at Unusual Ventures. Some of the fastest-growing products have artfully constructed a series of content flywheels, resulting in nearly unstoppable organic growth for years or decades. To put the power of a content flywheel in perspective, Reddit recently claimed 430M monthly active users—it’s 15 years old and still spreading its wings. But how do you create such a platform? In this episode, Andy describes what the ingredients are, how they work, and what you can do about them i...
2021-12-201h 05
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthIntroducing Noah Tetzner, Our New Co-host on Leaders of B2BThis special episode of Leaders of B2B features Noah Tetzner. Noah will be the show’s new co-host along with Ledge and Jake. Noah works with Content Allies on the sourcing, engagement, and scheduling of guests for the company’s impressive roster of podcasts. He brings an impressive background in organizing and hosting podcasts. In 2018, he started a historical podcast called The History of Vikings which got 50,000 downloads per month.Noah chats with Ledge about the significance of podcasts in today’s business world and in marketing. Podcasts can forge lasting relationships. Podcasts allow the int...
2021-12-0912 min
A Guide to B2B PodcastingHow to Promote Your B2B PodcastIn this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners.
While there isn’t a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including:
Directory and platform syndication (be on every platform possible, including video on YouTube)
Podcast SEO (keywords in episode title, podcast description, and show notes)
Content promotion tools (how to become “recommended content” on Buffer)
Jake shares several other helpful strategies, including the most powerful one you ca...
2021-08-1714 min
A Guide to B2B PodcastingPodcast Strategy Basics: Choosing Your FormatIn this episode of A Guide to B2B Podcasting, host Jake Jorgovan discusses the most popular podcasting formats and what you should consider when creating a B2B podcast.
Jake goes into depth on the two most popular podcast formats: the highly-produced, highly-scripted mass appeal type (think This American Life) and the interview-based networking type (think The Tim Ferriss Show). He also gives helpful insights into other variants that could be perfect for you and your business, including:
Education - use your podcast for customer success and/or as added resources for your sales team
...
2021-08-1729 min
A Guide to B2B PodcastingHow to Create Podcast Brand GuidelinesIn this episode of A Guide to B2B Podcasting, Jake Jorgovan gives a list of important assets and resources you should have on hand to successfully launch, build, and maintain your B2B podcast. These include:
Stems - these are files that help keep your show sound consistent and allow for continuity as different people and teams take care of your podcast over time.
Show note specs - you want a format that is consistent from episode to episode, and this includes style, tone, length, etc.
Thumbnail designs - have templates in place to make...
2021-08-1211 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthSimplifying Alignment of Goals and People, with Michael Cheng of Lumen5In this episode of Leaders of B2B podcast, Michael Cheng, CEO and Co-Founder of Lumen5, shares what he learned on his entrepreneurial journey leading to the development of Lumen5. He emphasizes simplifying the alignment of people with the small company’s vision, mission, and unique differentiating proposition. The company now has 40+ staff on the books. Lumen5 is a SaaS business; a video creation platform that’s helped 1000s of people who have never created videos before to be able to create their own professional-looking videos for marketing and communications purposes.In this discussion, you can e...
2021-07-2940 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthJumping from Software into Healthcare, with Edmundo Gonzalez of Marpai HealthIn this episode of Leaders of B2B, we bring you Edmundo Gonzalez, Co-Founder and CEO of Marpai Health. A fascinating startup journey, Edmundo’s background is in technology, and the business began as a software company and then jumped into a totally different niche. Now it’s a healthcare company that uses technology to bring clients the SMART Health Plan Services System, a system that transforms their clients’ health plan into a health empowerment tool. The system is powered by very advanced artificial intelligence, so clients can be proactive with guidance that leads to improved health and savi...
2021-07-2135 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling a Startup Fast, with Andrew Butt of EnableIn this episode of Leaders of B2B podcast, Andrew Butt, Co-Founder and CEO at Enable—a cloud-based B2B software solution for rebate management—shares the journey of the business that was only launched in 2017, but today employs a team of 150+. The company was ranked in the Sunday Times as the 50th fastest growing private technology company in Britain, and it’s also the largest in the UK.In the discussion, hear the following:Andrew’s personal entrepreneurial journey, and how it began as a teenager when he started building websites and registering domain na...
2021-07-1937 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthTurning Crisis into Accomplishment with Maciej Gałkiewicz of RagnarsonMaciej Gałkiewicz, CEO at Ragnarson, joins host Jake Jorgovan on today’s Leaders of B2B podcast. His startup journey at the company has been hit by crisis and tragedy, but he explains how and why he continues to persevere.Ragnarson is more than a traditional web development agency, and they employ innovative and revolutionary approaches to run the business. One is not only focusing on development, but on investing in impact-driven startups. They’re particularly interested in investing in startups that look to make a difference in climate change, sustainability, and socio-economic inequalities.R...
2021-07-1431 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthPR Tips For Startups, With Josh Inglis of PropllrThis episode of Leaders of B2B brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of Propllr, a company that does public relations and content marketing for startups. Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup. Here’s some of what to expect:The reasons why most of their clients hire them.How to get seen by your target audience in publications.Measuring the results of marketing and how to know the origins of where sale...
2021-07-0833 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthAlmost Zero Churn Rate, with Patrick Chopson of Cove.toolIn this episode of Leaders of B2B, Patrick Chopson, Co-Founder of Cove Tool, shares the journey of the company since it started in 2017. Cove Tool is a web-based application that helps architects, engineers, contractors, and building owners make decisions around anything that affects green building. It covers the whole arc of the project from start to finish. Last year 12,000 projects were run through the software; the equivalent of 5.3 million tonnes of CO2 emissions.Business-wise, they boast some pretty amazing numbers, like a less than 0.01% churn rate, and a growth rate of 500% in on...
2021-07-0738 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDriving Transformation in Traditional Small and Medium Businesses with Jinesh Patel of UptimeHealthJinesh Patel, Co-Founder and CEO at UptimeHealth, joins Ledge on this podcast episode of Leaders of B2B. UptimeHealth provides a SaaS platform that digitizes and automates medical device compliance and management. Their key customer profiles are small and medium providers that previously used manpower and a paper checklist for this business need. Patel had to overcome hurdles usually faced in small to medium businesses with a more traditional pedigree. One of these hurdles was finding room in these businesses’ budgets. With the previous solution being a paper checklist, it was hard to gauge the return on inv...
2021-07-0538 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthStarting a Technical Company When You’re Not Technical, With Chris Jordan of OmnidekIn this episode of Leaders of B2B, Chris Jordan, CEO and Founder of Omnidek, a digital workplace, provides lessons and insights about starting the company as a non-technical person with a capital of $500. Omnidek was founded in 2017 and in less than five years, has grown to about 20 staff members. Hear from Chris about:How they raised capitalTiming and conceptLessons learned“It wasn’t as if we got some kind of huge slug of cash. Instead, we created the opportunity, and were very focused on what we were building, why, and the need for scale”. - Chris...
2021-07-0136 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThriving One-Year-Old Company, with Mark Colgan of Speak On PodcastsIn this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.It’s a conversation filled with valuable information for any entrepreneur; topics include:How the company came about.Types of companies that most benefit from podcasting as a growth strategy.Advice for those who appear on podcasts.Is there such a thing as sharing too much? What about if someone wants...
2021-06-3030 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding A Business For Self-Serve Technology With Tom Elliott of Left HookIn this episode of Leaders of B2B, we speak with Tom Elliott, Co-Founder of Lefthook.com, a company that launches integration apps and connectors for SaaS companies via Zapier, HubSpot, Quickbooks, Microsoft, Zoom, and other marketplaces. They’re an interesting business because they’ve taken a different approach to app development: their work is to ensure other people don’t need developers. Says Tom: “Over time, different technologists started to see common use patterns and different ways that technology could be more of a self serve, or self-manageable. And the idea is that a smart pers...
2021-06-2842 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Personalization to Deliver Better Response Rates in Lead Generation with Jack Reamer of SalesBreadOn this episode hosted by Ledge, we are joined by Jack Reamer, Chief Lead Gen Officer of SalesBread. Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers. Reamer disagrees with the numbers game approach done by other SDRs to generate prospects, and attributes this approach to laziness. Spam protection and algorithms on the platform and on email make this a costly option too. P...
2021-06-2435 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthFrom Nothing To Something, With Kalpana Krishnamurthi, CEO of BitsIOIn this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform.BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey...
2021-06-2340 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRebooting Technology Startup After Acquisition With Andrew Guldman, CEO of ConfigureIDIn this episode of Leaders of B2B, Andrew Guldman shares his journey to becoming CEO of ConfigureID, which was acquired a year ago by Astound and offers commerce personalization experiences.“Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a bit of the doldrums”. Guldman’s mission was to grow the organization and give it...
2021-06-1739 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthDifferentiated Customer Value For Company Growth with Reda Bensaid of XavoIn this episode of Leaders of B2B hosted by Content Allies, Reda Bensaid, President and CEO of Xavo discusses how they provide differentiated value to customers by building on a customer-focused strategic foundation, a strong machine, and employee empowerment.Bensaid says, “We want our customers to know that we are not only there to make money, but rather to show them we know what we are talking about and that we can be relied upon to resolve their issues. And that gives us credibility, and it strengthens the brand.”The following points are covered in t...
2021-06-1639 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Throbbing Business at 21 with Xenia Muntean of PlanableIn this episode of Leaders of B2B, your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19.Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because they understood the social media space, and Planable was built to solve a problem in...
2021-06-1422 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthRelationship-based Selling Starts with Personalization, with Ankesh Kumar of SharetivityIn this episode of the Leaders of B2B, Ankesh Kumar, Founder & CEO of Sharetivity as well as Slide.buzz, sits down with us to talk about sales and relationships, and the reasons why his two startups focus on these. Sharetivity is a sales and lead generation enhancer. It compiles and intelligently delivers key icebreakers to get the conversation started with your prospect. Slide, on the other hand, is a social experience application meant to boost relationships through activities.Kumar firmly believes in the power of relationships to enable sales. Relationships are essential to differentiate and show...
2021-06-1036 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthThe Right Timing Matters with Tom Murphy of ScilicetIn this episode of Leaders of B2B, Tom Murphy, the CEO and Founder of Scilicet, joins us for an in-depth discussion on implementing innovative products before their time. Scilicet is a platform designed to enable sales decisions in the automotive industry. The industry is a prime example where supplier and distributor information is disjointed. As a result, opportunities on deals, such as incentives, are not strategically placed. Scilicet mediates this information chasm through its SaaS platform. The platform takes data and spews them out into usable information.Murphy talks about how this concept was ready to...
2021-06-0934 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthInnovating and Improving the Direct Mail Channel with Martin Twellmeyer of optilyzIn this episode of the Leaders of B2B, Martin Twellmeyer, Founder of optilyz, talks about the continued relevance of direct mail in marketing. Optilyz provides a digital solution for sending out physical mail to customers all over Europe. Twellmeyer argues that direct mail is still the preferred means of communicating with customers. Direct mail has the personalized touch, is more likely to reach customer mailboxes instead of spam folders, and can deliver a strong brand image.Direct mail is not for every business. Businesses that keep tabs on customer addresses can run this most e...
2021-06-0735 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling Your Product Through Delegation and Empowerment with Shaina Weisinger of Repurpose HouseOn this episode of the Leaders of B2B, Shaina Weisinger, Founder and CEO of Repurpose House, discusses her startup journey. She talks about how she pivoted her initial product offering, which was producing videos. Realizing the effort and time to produce long content only for it to be used once, she saw an opportunity. Today, her company Repurpose House cuts your content in so many different ways to reach different audiences.Weisinger’s discussion dives into the product creation process and its essentials. In her example, she looked at the areas where a bottleneck existed. Dependency on...
2021-06-0332 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBuilding a Sales-Focused SaaS Company with Bob Laurenzo of DecuSoftBob Laurenzo, CEO of DecuSoft, joins Ledge for a great discussion on sales and software. Laurenzo has had a solid career mastering sales, and his revenue-generation skills are the lifeblood of the businesses he has led.Laurenzo talks about the value of compensation management, and how some large companies still use spreadsheets to manage compensation. Laurenzo sees that as an enormous business opportunity. DecuSoft aims to solve this by providing spreadsheet familiarity, but with functions that match the scalability.Laurenzo shares some insight on how startups can balance roles in their early days. The founder...
2021-05-3137 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthBeing a Serial Entrepreneur in Software Startups with Chuck Myers of CogniacChuck Myers, CEO of Cogniac Corporation, joins Ledge on today’s Leaders of B2B podcast. The podcast talks about Myers’ journey as a serial entrepreneur and serial CEO. The discussion is full of great leadership lessons from his various career iterations and experiences. Cogniac is a platform that powers visual AI for various companies and industries. The applications are varied and valuable, with examples ranging from visual safety checks in trains to very particular quality assurance in manufacturing.Myers talks about various business cases in terms of startups. He also imparts advice on career. These...
2021-05-2738 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthInnovative Marketing with Chris Walker of Refine LabsChris Walker, CEO of Refine Labs, joins Jake on this podcast of Leaders of B2B. Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo.This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later stages.Walker discusses different marketing channels, and goes through the pros and cons...
2021-05-2646 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthStrengthening the Sales Process with Podcasts with Jake Jorgovan of Content Allies and Ledge Ledgewood of Add1ZeroIn this episode, they talk about how you can use a podcast to drive revenue for your business, and how you can turn podcast interviews into revenue-relationships. Ledge and Jake discuss multiple approaches and how they each approach podcast interviews. Ready to start your B2B podcast? Reach out to us today at ContentAllies.com.
2021-04-2926 min
Working Without Pants - Creative EntrepreneurshipPart 4 - Preparing for Your B2B Podcast LaunchIn between the ideation phase of your podcast and your first guest interview, there are important details you need to get in order. On this episode of the Working Without Pants podcast, I’ll dive into everything you need to accomplish to be well prepared for your B2B podcast launch. Beginning with podcast artwork, I discuss how to find a graphic designer and what details you need to communicate to them. I provide suggestions for which podcast microphones will suit your purposes and outline how to easily record audio using tools such as Zoom an...
2021-03-2315 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthVacation Rental Management and Experiences Done in a Breeze with Ben Firn of BreezewayThis episode of the Leaders of B2B Podcast guests Ben Firn, Director of Marketing at Breezeway. He talks about 3 key areas that would interest anyone in the B2B, technology, and startup space, particularly in marketing.
First, we take a look at Breezeway, a Property Operations and Servicing platform equipped for the vacation management space. The SaaS platform aims to provide a seamless guest experience by bringing the stability and process-orientation that hotels are known for to the vacation rental space. The application focuses on integrating with front-end heavy property management systems to carry its advantage and value proposition.
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2021-01-2534 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthScaling a tech company in the midwest with Marc Bernstein of BaltoMarc Bernstein shares his story of fulfilling his dreams by turning a vision into a software reality. In this episode of Leaders of B2B, Marc talks about how he began his career and how he faced immense hurdles to co-found Balto Software. Anchored by the gravitational pull of the comfort zone that was his blossoming career, he scaled that crag only to be faced by even steeper challenges, scaling a startup with minimal resources. Marc talks about how he was able to balance the limitations of the early startup’s exchequer with developing a prod...
2021-01-0429 min