Shows
The Elevate Media PodcastBranding vs. Marketing: Mastering the Psychology of Influence in the AI Era with Ruben AlvarezIn this episode of the Elevate Media Podcast, host Chris Anderson sits down with branding expert and author Ruben Alvarez, CEO of Marketing Hunters, to unpack the critical difference between branding and marketing—and why it matters more than ever in today’s AI-driven world. They dive into his new book The Black Book of Branding, explore how speed is killing strategy, why authenticity beats automation, and how to future-proof your business by branding with psychology, not just content.Whether you’re a small business owner, agency leader, or entrepreneur, this conversation will show you how to create...2025-07-1430 minThe Elevate Media PodcastBecoming a Brand Master with Ruben AlvarezSend us a textRuben Alvarez has become the go-to expert for creating a brand.His main message is "Sales will bring you money, but brand will bring you legacy."When you create a brand, you give yourself freedom. You no longer need to worry about losing customers, pricing discounts, and other minimal issues.The brand is not for you. It is for your business, your customers, and your employees. They need to see you win.A well-put-together brand will tell your story without you ever opening your mouth...2021-06-1430 min