Shows
STORYTELLHERNiche Know-How: Mastering Book Marketing in Specialized Spaces with Susan Friedmann | Ep. 76In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success! Here are the things to expect in the episode:Who should market your book and why it's important.Common mistakes to avoid in specialized book promotion.Why getting feedback on your book matters a...2025-05-2642 min
The Page & Podium Podcast with Dr. Amanda Nell EdgarHow to Market Your Book with Susan FriedmannYou've put in the time, written that amazing book. How then do you get it out into the world and in the hands of readers?
This week, we have special guest Susan Friedmann. Susan is a badass in nonfiction book marketing. With 30+ years of experience, her company, Aviva Publishing, helps authors sell books in bulk and thrive in their niche. International bestselling author of 18 books-her first sold 500,000 copies!
She also hosts 'Book Marketing Mentors', an award-winning weekly podcast now in its 9th year, and ranks in the...2025-04-2931 min
Biz Book Pub Hub PodcastHUB 421: EXPERT INTERVIEW - Susan FriedmannI’m thrilled to introduce one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are dedicated experts who empower entrepreneurs to use their books as powerful tools for impact and success. Today’s guest is a master of niche marketing and a champion for nonfiction authors who want to make a meaningful difference with their work. Known for her intuitive coaching style, she helps authors unlock the true potential of their books by finding the perfect audience and standing out in their fields.As the founder of Av...2025-02-2048 min
BrandsTalkThe Evolution of Brand Identity: A Publishing Perspective w/ Susan FriedmannAre you a solopreneur or author struggling to make your mark in a crowded market? Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. - The Evolution of Brand Identity: Lea...2024-07-3046 min
Author Nation InterviewsWrite your book for a niche | Expert InterviewWrite your book for a niche | How to make it big in a small market📚 Susan Friedmann, CSP (certified speaking professional) international bestselling author of 17 books, is on a mission to wipe out sameness and add vitality and differentiation to your author marketing. In this interview will talk about riches in niches for authors. Walk away knowing how to create a unique niche for your topic.Through her company, Aviva Publishing, she’s guided hundreds of non-fiction authors to use their book to become a recognized expert authority in their field. She also hosts the award-winning podcast, Book...2021-09-2444 min
Supercharging Business SuccessHow to Make Money with Your Non-Fiction Book – in Just 7 Minutes with Susan Friedmann
What You’ll Learn From This Episode:
* How to build/strengthen business around a book
* From being an unknown author to become an expert authority
* The importance of knowing first your target audience
Related Links and Resources:
I want all authors to have this gift, "The Author to Authority Playbook" and this is literally on how to get recognized as an expert in your industry. It goes to different levels on how authors can get themselves up to that expert authority place where they want to be. You can find it...2021-06-2809 min
TERRIfic Tips 4 Business1:62 Editors, Publishers, Printing - Oh My! Getting the book out with Susan FriedmannYou have a thought, an idea, an inkling that there may be a story inside you that can help someone else through a tough spot, or prevent a tough spot but you are just not confident on where or how to start. Perhaps you have it written and have had trouble decided between self publishing or other avenues. Or perhaps you are just stuck somewhere in the middle. This conversation is for you! Susan Friedmann has been helping business owners just like you get the word out for near 30 years. She loves your stories and helping you through the...2020-11-0100 min
Book Marketing MentorsBM243: How to Take Advantage of Digital Marketing TrendsDo you want to know some of the best ways to take advantage of the current digital marketing trends? Listen as digital marketing guru, Bosco Anthony shares a treasure trove of ideas every author needs to know. In this week's powerful podcast episode "How to Take Advantage of Digital Marketing Trends" you will discover... Some of the best digital marketing trends for non-fiction authors What are micro-influencers and where to find them? How authors can use the "re-marketing strategy" How to use and leverage your book for money-making opportunities How to best use content marketing as...2020-10-2833 min
The Wealthy Speaker Podcast – Jane AtkinsonRiches in Niches with Susan FriedmannQuote: “The more niched you get, the less competition...and you’re the go-to person they think of when they need that particular service.” Susan Friedmann How narrow is your lane? We talk about “picking a lane” all the time but just how narrow is too narrow? On this episode of The Wealthy Speaker Show, we welcome author and publisher, Susan Friedmann who will share her best advice on picking your topic and writing your book. Susan Friedmann, CSP (certified speaking professional) is a well-respected niche marketer who's on a mission to wipe out same...2020-08-2727 min
Better Health Bookshelf: Discover New Health and Wellness Books to Help You Look, Feel, and Live YoungerEp:10—An Interview with Publisher & Author, Susan FriedmannOn this episode I interview book publisher and author, Susan Friedmann. Susan Friedmann is a well-respected niche marketer who's has written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.” She is also the founder of Aviva Publishing and helps people become recognized experts by authoring a book.You can learn more about Susan by visiting AvivaPubs.com.2020-02-0532 min
The SkillBites PodcastEpisode 20: Susan Friedman - Book Marketing
Susan Friedmann is owner of Aviva Publishing and a bestselling author of 14 books. She spoke on the importance that authors provide in their books, as well as on how to reinvigorate a book marketing campaign that has stalled. Susan offered her assessment form for determine one’s target market, as well as a 15 minute consultation with her. To obtain these, email her at susan@avivapubs.com
Host: Judy Weintraub
Guest: Susan Friedman
Music: Kevin Macleod - No Where Land - Licensed under under Creative Commons: By Attribution 3.0 License
Produced by: Andrew Burgess
Thanks for listening! 2019-03-2055 min