Shows
Female EntrepreneursThreads of Change: Female Entrepreneurs Revolutionizing Sustainable FashionThis is your Female Entrepreneurs podcast.Welcome to Female Entrepreneurs, where we celebrate women who are changing the game. Today, we're diving into the sustainable fashion industry, an area ripe for innovation and female leadership. Let's explore five innovative business ideas that are not only profitable but also empower women to make a positive impact on the planet.First, let's talk about upcycling, a concept that's gaining traction. Imagine turning old, discarded materials into new, high-value products. This is exactly what entrepreneurs like Eileen Fisher are doing. Her company, Eileen Fisher Inc., has a program called "...2025-02-2603 min
TractionDecoding Marketing Attribution in the AI Era with Mada Seghete and Alex BauerOn this episode, Mada Seghete, Co-Founder, CEO and Marketing at Upside, and Alex Bauer, Co-Founder, Product at Upside, share their journey of rethinking how businesses measure the true impact of their marketing and sales efforts. Drawing on years of experience in the tech industry, they provide insights into how companies can shift their focus from outdated models to more accurate and meaningful ways to track performance.Specifically, Mada and Alex discuss:- How marketing teams can move beyond traditional metrics to uncover hidden drivers of growth....2024-10-3149 min
How I Grew This[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital SecurityIn this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.
In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their...2024-05-0231 min
How I Grew This[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and CultureIn this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater.
Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands and platforms, he leads a global audience toward premier live entertainment experiences offered by TodayTix, Secret Cinema, and Goldstar, among others.
Brian's contributions...2024-04-1826 min
How I Grew This[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding InternationallyIn this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.
Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a Technical Account Manager at Microsoft for three years, where he gained valuable insights from the corporate world.2024-04-1125 min
How I Grew This[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming IndustryIn this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the power of AI in media distribution.
Tubi is the leading free, premium, on-demand video streaming app. With its expansive library of films and shows, Farhad has successfully bridged the gap between Silicon Valley and Hollywood, building strong partnerships with top studios and using proprietary technology...2024-04-0425 min
How I Grew This[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth CurveIn this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and affiliates.
With an illustrious career spanning multiple consumer companies, Lee Anne brings a wealth of expertise in partnerships, marketing, and driving cross-functional growth. Before Babylist, she was the Chief Business Officer of The Assembly, Head of Business Development and Social Impact at Brandless, and Vice...2024-03-2824 min
How I Grew This[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AIIn this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.
Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise software, SaaS web platforms, and consumer mobile products, showcasing his diverse expertise in these domains.2024-03-2128 min
How I Grew This[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product ManagementIn this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.
Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional journey encompasses a rich spectrum of experiences, from his tenure in enterprise product management at Microsoft to his pivotal contributions to consumer growth strategies at Facebook.2024-03-1430 min
How I Grew This[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking SectorIn this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.
Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communications, and analytics and has been nominated for being one of the most influential industry contributors by the San Francisco Charter of Digital Analytics Association.2024-03-0728 min
How I Grew This[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social InvestingIn this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product.
Benjamin is a seasoned French serial entrepreneur and AMF-certified business angel with a remarkable track record of building cohesive teams and companies from scratch and rapidly scaling them across Europe and...2024-02-2922 min
How I Grew This[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product GrowthIn this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.
Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.2024-02-2229 min
How I Grew This[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer ServicesIn this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.
Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitFun, to unprecedented heights, with an astounding membership base of over one million individuals worldwide.
Beyond his influential role at FabFitFun, Daniel extends his expertise as an angel...2024-02-1529 min
How I Grew This[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital ContentIn this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team.
With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and strategic thinker with a tremendous portfolio of scaling hi-tech, telecom, and media ventures.2024-02-0825 min
How I Grew This[Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and TechnologyIn this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.
Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.2024-02-0130 min
How I Grew This[Greatest Hits] Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment BrandsIn this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase.
Kristen offers valuable insights into how to connect with fans, acquire audiences, and develop long-lasting relationships throughout the customer journey and funnel. Whether you're in the sports industry or any other fan-centric industry, this episode is a must-listen for marketers looking to grow and engage with their audiences.
Kristen Banks is a...2024-01-1830 min
How I Grew This[Greatest Hits] Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth InitiativesIn this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.
Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career trajectory includes working at every stage of the product life cycle.2024-01-1125 min
How I Grew This[Greatest Hits] Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and ManagementIn this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space with Peace Corps and Population Services, and share advice for those early in their careers who want to move into product leadership.
Lisa is a seasoned professional with extensive experience in product development and management. As the Head of Product within American Express...2024-01-0435 min
How I Grew This[Greatest Hits] Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare IndustryIn this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry.
Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve clinical outcomes, reduce healthcare costs, and identify target patients. She received her D.O. from the Philadelphia College of Osteopathic Medicine and her MBA from NYU Stern School of Business.2023-12-2124 minHow I Grew ThisVP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital SecurityIn this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.
In her role at Ledger, Ariel leads global marketing and communications, focusing on educating and culturally integrating people into the world of digital asset security. She is also the Founder of Culture's Last Stand, a strategic partner to businesses and individuals, putting the consumer at the center of their...2023-12-0731 min
How I Grew This[Greatest Hits] Product Lead at ZipRecruiter: Akio Bandle - Mobile Product Management FoundationsIn this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management.
Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizations, from small startups to large enterprises. Akio is an experienced product manager, product advisor, and marketing analyst.2023-11-3029 minHow I Grew ThisCEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and CultureIn this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater.
Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands and platforms, he leads a global audience toward premier live entertainment experiences offered by TodayTix, Secret Cinema, and Goldstar, among others.
Brian's contributions...2023-11-2126 minHow I Grew ThisCo-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding InternationallyIn this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.
Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a Technical Account Manager at Microsoft for three years, where he gained valuable insights from the corporate world.2023-11-1625 min
How I Grew This[Greatest Hits] Miguel Navarro - How to Build a Conversational AI for the Human ExperienceArtificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI.
In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI for businesses.
Miguel is currently SVP of Business Technology Executive at KeyBank, focusing on conversational AI enterprise delivery. He also has a plethora of experience building and growing mobile ap...2023-11-0937 min
How I Grew This[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing GrowthIn this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.
Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries.
Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.2023-11-0237 minHow I Grew ThisFounder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AIIn this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.
Hovhannes is a seasoned entrepreneur and investor, having founded several successful startups, including Sourcio, Monitis, and CEDIT. His extensive experience encompasses building enterprise software, SaaS web platforms, and consumer mobile products, showcasing his diverse expertise in these domains.2023-10-0528 min
Built to OutlastMada Seghete – From Communism to Capitalism, There Must Be a WayMada is the co-founder of Branch, a leading deep-linking and mobile attribution company most recently valued at $4B in their Series F financing. Mada shares her journey from growing up in communist Romania to cofounding and building a technology unicorn. We spend time discussing the stepping stones and pivotal people and (not always easy) decisions along the way, and her deep-seated belief that if you have the grit and keep building, anything is possible.
Leave something for BTO community: (i) “Keep on building. If you have the grit, you can make it happen” and (ii) be me...2023-09-1455 minHow I Grew ThisChief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product ManagementIn this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.
Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional journey encompasses a rich spectrum of experiences, from his tenure in enterprise product management at Microsoft to his pivotal contributions to consumer growth strategies at Facebook.2023-08-1730 minHow I Grew ThisCEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social InvestingIn this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importance of attracting a supportive and committed initial user base when launching your product.
Benjamin is a seasoned French serial entrepreneur and AMF-certified business angel with a remarkable track record of building cohesive teams and companies from scratch and rapidly scaling them across Europe and...2023-08-1022 minHow I Grew ThisChief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth CurveIn this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and affiliates.
With an illustrious career spanning multiple consumer companies, Lee Anne brings a wealth of expertise in partnerships, marketing, and driving cross-functional growth. Before Babylist, she was the Chief Business Officer of The Assembly, Head of Business Development and Social Impact at Brandless, and Vice...2023-07-1324 minHow I Grew ThisHead of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product GrowthIn this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.
Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.2023-07-0629 minHow I Grew ThisFounder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming IndustryIn this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the power of AI in media distribution.
Tubi is the leading free, premium, on-demand video streaming app. With its expansive library of films and shows, Farhad has successfully bridged the gap between Silicon Valley and Hollywood, building strong partnerships with top studios and using proprietary technology...2023-06-2925 minHow I Grew ThisCo-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer ServicesIn this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.
Daniel is a highly skilled Chief Executive Officer, boasting a remarkable track record in the internet industry. His visionary leadership has propelled his company, FabFitFun, to unprecedented heights, with an astounding membership base of over one million individuals worldwide.
Beyond his influential role at FabFitFun, Daniel extends his expertise as an angel...2023-06-1529 minHow I Grew ThisVice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment BrandsIn this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase.
Kristen offers valuable insights into how to connect with fans, acquire audiences, and develop long-lasting relationships throughout the customer journey and funnel. Whether you're in the sports industry or any other fan-centric industry, this episode is a must-listen for marketers looking to grow and engage with their audiences.
Kristen Banks is a...2023-05-0430 min
The Talent Economy PodcastWeb Summit: Branch Co-Founder, Mada SegheteBranch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys. In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences. Branch initially focused on delivering a deep-linking solution to navigate the complex mobile ecosystem and get users to the right destination. Its platform now also powers mobile attribution for 50,000+ of the world’s most advanced apps, helping companies like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp measure their...2023-03-2727 minHow I Grew ThisSenior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and ManagementIn this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space with Peace Corps and Population Services, and share advice for those early in their careers who want to move into product leadership.
Lisa is a seasoned professional with extensive experience in product development and management. As the Head of Product within American Express...2023-03-0935 min
TractionFrom 0 to $4B: Branch's Culture Playbook with Mada SegheteOn this episode, Mada Seghete, Co-Founder, Managing Director and VP Marketing at Branch shares their culture playbook from zero to a $4 billion company. From high-growth companies, to a changing environment due to a global pandemic, to a recession — companies have to adapt more than ever. Mada discusses what culture is, how you define it at an early stage, and how you measure it and maintain it through both high-growth and fast-paced environments. Specifically, Mada covers: - Defining culture and what it actually means. 2023-02-0816 minHow I Grew ThisProduct Lead at ZipRecruiter: Akio Bandle - Mobile Product Management FoundationsIn this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management.
Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizations, from small startups to large enterprises. Akio is an experienced product manager, product advisor, and marketing analyst.2023-01-1929 min
B2B GrowthBest of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada SegheteIn this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT
2022-12-0537 minHow I Grew ThisExperience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking SectorIn this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.
Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communications, and analytics and has been nominated for being one of the most influential industry contributors by the San Francisco Charter of Digital Analytics Association.2022-12-0128 minHow I Grew ThisChief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare IndustryIn this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry.
Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve clinical outcomes, reduce healthcare costs, and identify target patients. She received her D.O. from the Philadelphia College of Osteopathic Medicine and her MBA from NYU Stern School of Business.2022-11-1724 minHow I Grew ThisVP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing GrowthIn this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.
Anthony is the VP of Growth at Acorns. He has been in growth and performance marketing for over ten years, driving efficient growth for businesses across telecom, financial services, food, and travel industries.
Before joining Acorns, Anthony held various marketing roles at companies like NerdWallet, Rustic Pathways, PURE Group of Insurance Companies, Blue Apron, Betterment, and Dish Network.2022-11-0337 minHow I Grew ThisSenior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and TechnologyIn this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.
Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a seasoned Product Manager, he has also worked as a drilling engineer for the oil and gas industry, a researcher, and a data engineer and developer.2022-10-2030 minHow I Grew ThisCEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital ContentIn this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team.
With over twenty years of experience in sales, marketing, business development, and financial and commercial operations, Jonathan is a creative and strategic thinker with a tremendous portfolio of scaling hi-tech, telecom, and media ventures.2022-10-1325 minHow I Grew ThisMiguel Navarro - How to Build a Conversational AI for the Human ExperienceArtificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI.
In this episode of How I Grew This, Miguel Navarro joins Mada Seghete to define conversational AI, discuss how it differs from classic chatbots, and the functional benefits of conversational AI for businesses.
Miguel is currently SVP of Business Technology Executive at KeyBank, focusing on conversational AI enterprise delivery. He also has a plethora of experience building and growing mobile ap...2022-10-0637 minHow I Grew ThisDirector of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth InitiativesIn this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.
Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for the company’s trendsetting mobile applications. She has been operating in product and technology for eleven years, and her unique career trajectory includes working at every stage of the product life cycle.2022-09-1525 min
TractionMarketing With $0: How Branch Grew to $4 Billion with Mada SegheteOn this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mada Seghete, Co-Founder at Branch. Driving growth doesn’t always mean hiring a big team and spending a lot of money. It starts with prioritizing activities that have the biggest reach and impact at the best ROI and moving towards your goal with high velocity. In this session, Mada shares the growth playbook that took Branch from 0 to $4 billion. She covers topics such as channels, demand, brand, community, team, tools, and metrics. Specifically, Mada dives into: 3:32...2022-07-081h 08
The 30 Minute CMO56 - Branch: from an MBA project to a unicorn with Mada SegheteA decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada had a front row seat to the rapid rise of mobile marketing and with it the need to define and shape her company's culture, operating principles and pitch to the market.
In this episode, Mada shares Branch's story and how it traced the ascent of mobile and shares...2022-05-0348 min
The Next Stage podcast by Web SummitHow to become a unicorn, starting with your first stepsUnicorns are popping up at an unprecedented rate, so what better way to understand what it takes to get there than by hearing from those who have already succeeded? Juan Pablo Ortega, co-founder of Rappi, and Mada Seghete, co-founder and VP of marketing at Branch, talk through their early days as startup founders and the steps they took towards success.Juan Pablo Ortega, co-founder of Rappi, and Mada Seghete, co-founder and VP of marketing at Branch, were in conversation with Pieter Haeck of Politico Europe at Web Summit 2021."The b...2022-05-0324 minB2B Growth3 Pillars to an Excellent Marketing Strategy, with Mada SegheteIn this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT
2022-04-0636 min
Growth Think TankEmployer Branding is the Intentional Strategy that Aligns People with Mada Seghete with Branch MetricsEveryone knows the power of branding your company. Let me share with you an emerging concept of employer branding. Discover how you can use this to attract talented people to your company. Today’s guest is Mada Seghete, Co-founder & Managing Director at Branch Metrics. Inc Magazine ranked his company #365 on the 2021 Inc 5000 list. Branch Metrics is transforming how brands and users interact across digital platforms. Branch Metrics mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Mada gives you insights on employer branding and how you ca...2022-03-0721 min
DevelomentorMarcello La Rocca – Data Visualization and Applied Research Engineer #112Welcome to another episode of Develomentor. Today's guest is Marcello La Rocca.Marcello La Rocca is a research scientist and a full-stack engineer focused on optimization algorithms, genetic algorithms, machine learning and quantum computing. He has contributed to large-scale web applications at companies like Twitter and Microsoft, has undertaken applied research in both academia and industry. He also authored the Neatsort adaptive sorting algorithm.If you are enjoying our content please leave us a rating and review or consider supporting usA note from GrantJoining us from Zurich...2020-11-3039 min
DevelomentorMada Seghete - Deep Linking, Mobile Marketing #111Welcome to another episode of Develomentor. Today's guest is Mada SegheteBiographyMada leads market development and culture initiatives at Branch and is also one of its co-founders. Branch specializes in deep linking for mobile applications. Mada was born and raised in Romania and she came came to the US to study Electrical and Computer Engineering at Cornell University. She later earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. Mada regularly speaks about m...2020-11-2349 min
Hypergrowth: the early yearsBranch with Mada SegheteAs a co-founder of Branch, Mada Seghete has helped create a new industry around mobile revenue management and architected the growth strategy of many companies. Today at Branch, Mada manages the marketing, market development, and strategy teams, helping Branch get their technology out to even more customers.
In this episode, you’ll hear the story of Branch, and how they started after several pivots, finally finding product market fit around solving a problem that the founders themselves faced. Mada will also share insights on finding product-market fit, leveraging content and organic search to grow your business, and how to measure an...2020-08-0433 min
DM RadioXs and Os - It's All About the Experience NowGuests: Stephanie Thum, Consultant Julia Ahlfeldt, Consultant Mada Seghete, Branch Janelle Estes, User Testing We all know Xs and Os from football schematics, but there’s a story to be told in the modern world of Customer Experience (CX), which has become the new battleground for consumer commerce. Perhaps set back somewhat by #COVID19 and its long tails, CX will remain a critical success factor going forward. Learn more by checking out this episode of DM Radio!2020-06-1154 min
TechieBytesAll about apps: from promotion and customer acquisition to sending push notifications (feat. Mada Seghete)Episode 64: We spoke with Mada Seghete, co-founder and Head of Market Development at Branch, a company that helps app developers increase customer acquisition, revenue, and engagement. We discuss the best ways to promote your app, whether or not you should spend time on App Store optimization, and how to be a good corporate data citizen. Enjoy!
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Support this podcast: https://anchor.fm/besttechie/support2020-04-0749 min
For Women Who Love The F-Word40: Mada Seghete, Co-Founder of Branch: Overcoming Failures and Turn Them Into Strength Of Building A Community In More Than 55 Cities Around The WorldFWEP00040 Mada Seghete How was Mada’s journey? They have failed on their previous projects but not giving up is the key to reach success. They connected their project to a video game, where you can have not only one life but seeing a poster in their office with only one heart that made them work differently according to Mada. Today we have a really special guest and she is Mada Seghete and she’s the co-founder of Branch. Branch powers deep linking and mobile attribution for 35...2020-04-0614 min
Vincenzo Belpiede Live Streams on Technology SaaS Innovation Influencers StartupsLiveStream Mada Seghete of Branch from #paloalto #california & Vincenzo Belpiede on #startups #GrowthLiveStream Mada Seghete of Branch from hashtag#paloalto hashtag#california & Vincenzo Belpiede on hashtag#startups hashtag#Growth
Ask any questions on: Telegram Group https://lnkd.in/gQWTaeK WhatsApp Group https://lnkd.in/g4yJzu52020-04-021h 00
What's NEXTConnecting the mobile app ecosystem with Branch founder Mada SegheteWelcome back to What’s NEXT, the podcast exploring the technology of the future. This week, we’re sharing another conversation from our series of interviews at the Web Summit conference last year. In this episode, Samsung NEXT’s Tracy Hinds speaks with Mada Seghete, the founder of Branch, which provides a mobile measurement and deep-linking platform for developers. They discuss how Mada stays attuned to Branch’s customer needs, while also staying connected to an ever-expanding roster of employees distributed around the world. 2020-01-1333 min
Founder Coffee - Intimate SaaS Chats036 Mada Seghete - BranchFor this thirty-sixth episode, I talked to Mada Seghete, co-founder of Branch, the leading platform that makes deep linking to specific places in mobile apps easy.
After Mada's mom helped her to get a full scholarship to study in the US, she studied computer engineering and got her first job as a software developer. She only did this for a year, after which she consecutively worked as a business consultant, worked as a product manager, went to Stanford Business School, and co-founded her first startup company.
It was while working on that start-up company that she and her co-founders launched...2019-12-1744 minFounder Coffee036 Mada Seghete - BranchFor this thirty-sixth episode, I talked to Mada Seghete, co-founder of Branch, the leading platform that makes deep linking to specific places in mobile apps easy.
After Mada's mom helped her to get a full scholarship to study in the US, she studied computer engineering and got her first job as a software developer. She only did this for a year, after which she consecutively worked as a business consultant, worked as a product manager, went to Stanford Business School, and co-founded her first startup company.
It was while working on that start-up company that she and her co-founders launched...2019-12-1744 min
Product LoveMada Seghete joins Product Love to talk about driving growth and virality in the mobile spaceThis week on Product Love, I talked to Mada Seghete, cofounder of Branch.io, as well as Head of Strategy and Market Development. Branch.io is a mobile linking and attribution platform. Mada created Branch as a solution to solve her issues with mobile. In the past, she noticed that there were issues with tracking the mobile experience. When an app opens, there weren’t many ways to figure out where that user had come from, what they were doing next, so developers couldn’t customize their customer experience. The core of Branch is to combat that, by building a li...2019-10-0942 min
Success UnfilteredMada Seghete Shares How to Believe in Yourself and Push Past Business Fear124 | Mada Seghete Shares How to Believe in Yourself and Push Past Business Fear Are you holding back from taking the leap into your business? Mada Seghete leads the growth marketing team, and is one of the co-founders of Branch. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35. Anyone who has closed a business knows how hard it is. It’s emotional and painful. Your business is like your baby, and it’s hard to let go! When I closed FITzee Foods, and started the Success Unfilt...2019-10-0900 min
Free IdeasMobile Growth with Mada SegheteThis entire conversation was spent talking about sales and lead generation. I tried to structure the conversation around growth because for the most part that’s what Mada speaks about. How she grew and is currently growing the company.
I don’t think there’s that one piece of advice that you can take with you from this conversation. But that’s not necessarily a bad thing. What I do think is extremely valuable is the ability to listen and understand themes. Mada talks about the importance of SEO, content, and even events.
I had the luxu...2019-05-1435 min
Mobile PresenceMobile-First Isn't The Benchmark--You Need To Be Customer-FirstWith mobile ad spending in the U.S. set to grow 20% to over $70 billion--accounting to an astounding 75% of all digital ad spend--it’s important to must mobile-first. But it’s imperative to offer a multi-platform experience that drives customer connection and conversion across mobile, Web and apps. Our host Peggy Anne Salz from MobileGroove catches up with Mada Seghete, Co-Founder of Branch, a company that drives seamless mobile experiences through a linking infrastructure that powers thousands of top brands. Mada gives us a mobile-first makeover, outlining the steps and best practices you can follow to span platforms, fight fragmentation and provide...2018-08-2935 min
14 Minutes of SaaS - founder stories on business, tech and lifeCreating Urgency from Bucharest to Palo Alto - Mada Seghete“I’m a mobile gamer. I’m always addicted to one game. You play very differently when you have only one life left ... I had an imaginary competitor so when I was doing my homework, my imaginary competitor friend always did better than me and that is what motivated me” Mada Seghete, Cofounder of Branch2018-02-2600 min
Branchout 2017Mada Seghete - The Importance of Building a Cross-Platform Strategy |...Mada Seghete, co-founder and Head of Growth at Branch, shares tips, tricks, and best practices for ensuring you've got a fortified mobile strategy that will help you build your own fortress, fight for your users, and keep them centered in your app.2017-12-0814 min
HackToStartMada Seghete, Co-Founder, Branch | EP 116Mada Seghete is the co-founder of Branch, the deep linking tool for app growth & attribution. Mada is originally from Romania and grew up under communism. She then moved to the US for university. While taking some business classes, one professor helped her realize that the next wave of companies would be started by people like her. After starting her first company and learning lots of valuable lessons first hand, Mada and her co-founders started Branch after realizing that their biggest challenge was user acquisition and referral tracking. Branch has now raised over $53M in funding and has customers like: Pinterest...2016-09-2732 min
Mobile PresenceWhy Deep Linking Will Transform Apps And MarketingOur hosts Peggy Anne Salz and Shahab Zargari talk about the many ways deep linking can help marketers and app companies ensure consumers access content hidden in their apps even if users don't have the app with Mada Seghete, founder of Branch, a company providing free deep linking technology to mobile app developers.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2015-09-2330 min