Shows
That Solo Life: The Solo PR Pro PodcastWhere the Wild Things Are - Rethinking Social Media in 2025Title: Where the Wild Things Are - Rethinking Social Media in 2025
Episode Summary:
Social media platforms have changed dramatically, leaving many public relations and marketing professionals questioning their next steps. On this episode of That Solo Life, co-hosts Karen Swim, APR, and Michelle Kane explore the current state of social media and offer practical advice for staying relevant and strategic. They discuss the platforms worth keeping an eye on, how to align your presence with your client's audience, and the importance of balancing professional engagement with personal values. Whether you're an advocate of LinkedIn or wary of TikTok, you’ll...2025-07-2112 min
That Solo Life: The Solo PR Pro PodcastAI and the PR Profession: What You Need to Know to Future Proof Your CareerEpisode 305: AI and the PR Profession: What You Need to Know to Future Proof Your Career
Episode Summary (00:00)
Join hosts Karen Swim, APR, and Michelle Kane as they explore the rapidly changing landscape of public relations in the age of artificial intelligence. This episode dives into AI's potential to reshape the PR industry, with insights from the World Economic Forum's "Future of Jobs 2025" report. Karen and Michelle discuss how PR professionals can stay ahead of AI-driven shifts by combining human creativity and critical thinking with evolving technological skills. Whether you're curious about where PR is heading or eager to future-proof...2025-07-1417 min
That Solo Life: The Solo PR Pro PodcastThe Powerful Insights Learned From Going Back To SchoolThat Solo Life Episode 304: The Powerful Insights Learned From Going Back To School
Episode Summary
Join hosts Karen Swim, APR and Michelle Kane as they welcome Veleisa Patton Burrell, an accomplished PR professional and educator. Together they explore the twists and turns of Veleisa's career—from solo entrepreneurship to agency life, and now as an adjunct professor guiding the next generation of communicators. This candid conversation covers career transitions, the evolving role of PR, the integration of AI in the workplace and education, and the importance of critical thinking. Prepare to be inspired by Veleisa's insights on mentorship, resilience, an...2025-06-1629 min
That Solo Life: The Solo PR Pro PodcastThe Folly of AI First StrategiesThat Solo Life, Episode 303: The Folly of AI First Strategies
Episode Summary:
In this episode of That Solo Life, co-hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the growing trend of adopting an “AI-first” strategy in business and marketing. While artificial intelligence has proven to be a valuable tool, Michelle and Karen argue for a balanced approach that prioritizes human expertise and thoughtful integration. They discuss examples of companies misusing AI, how it impacts customer experiences, and smart ways organizations can combine AI with human i...2025-06-0913 min
That Solo Life: The Solo PR Pro PodcastThe Solo Perspective: Appreciating The Challenges Of Corporate LifeEpisode Summary:
What’s it really like to hop the fence between corporate life and solo entrepreneurship? Join co-hosts Michelle Kane of Voice Matters and Karen Swim of Solo PR Pro in this lively discussion about the contrasts between these two worlds. From navigating corporate protocols to enjoying the streamlined, impactful decision-making as a solo pro, they explore the lessons learned, the unique challenges, and the joys of creating your own career path. Whether you’re considering becoming your own boss or just want to appreciate your current work environment, this episode offers valuable insights and some laughs alon...2025-06-0211 min
That Solo Life: The Solo PR Pro PodcastThe Need for Thoughtful Engagement in an Age of ClickbaitEpisode 301 - The Need for Thoughtful Engagement in an Age of Clickbait
Podcast Hosts: Karen Swim, APR & Michelle Kane
Release Schedule: New episodes every Monday
Episode Summary:
In this thought-provoking episode of That Solo Life, Karen and Michelle take a critical look at the current state of social media and the challenges of thoughtful engagement in a world dominated by clickbait culture. They discuss how the drive for visibility and engagement often leads to misinformation, manipulation, and the decline of meaningful discourse.
The hosts share their perspectives as PR professionals on the deeper res...2025-05-2614 min
That Solo Life: The Solo PR Pro PodcastHow To Manage Sticky Situations In PRThat Solo Life Podcast, Episode 300
Episode Title
How To Manage Sticky Situations In PR
Episode Summary
Welcome to the 300th episode of That Solo Life! 🎉 Karen Swim, APR, and Michelle Kane reflect on their podcasting milestone before tackling a topic every PR professional can relate to – dealing with "sticky situations." From unscripted comments in interviews to inappropriate client behavior at events, Karen and Michelle share experiences, insights, and strategies to prepare for and manage these challenges with professionalism. They emphasize preparation, setting clear boundaries, and protecting your own reputation as a PR practitioner while navigating these tricky waters...2025-05-1918 min
That Solo Life: The Solo PR Pro PodcastThe Can Do Spirit of PR Practitioners Crosses GenerationsThat Solo Life Episode 299
Episode Title
The Can Do Spirit of PR Practitioners Crosses Generations
Episode Summary
The hosts, Karen Swim, APR, of Solo PR Pro, and Michelle Kane of VoiceMatters, discuss key findings from the USC Annenberg Global Communication Report for 2025, focusing on Gen Z’s growing presence in the workforce and what that means for public relations professionals.
Key takeaways include:
Flexibility prioritized over pay: Nearly half of Gen Z employees value workplace flexibility more than higher salaries, suggesting shifting work-life balance priorities.
Concerns over AI's impact: A significant portion of Gen Z is w...2025-05-1215 min
That Solo Life: The Solo PR Pro PodcastPR Potpourri: A Look Back at Q1 2025That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025
This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key topics:
The struggles with PR tools and technologies, which often fail to keep up with the rapidly changing industry. This leaves PR practitioners having to "hack together" solutions to get the job done.
The broader cultural issues of overwork and lack of work-life balance in the PR and communications field, which contribute to fatigue and burnout.
The challenges of...2025-05-0523 min
That Solo Life: The Solo PR Pro PodcastThe Big Idea with Jess SatoThat Solo Life - Episode 296: The Big Idea with Jess Sato
Episode Summary
This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought leaders can identify their “big idea,” use it to stand out in a crowded marketplace, and create lasting change. Whether you’re looking to refine your messaging, grow your visibility, or tack...2025-04-2836 min
That Solo Life: The Solo PR Pro PodcastDo They Know About Solos? Exploring Opportunities for Solo PR ProsIn This Episode
What exactly do Solo PR Pros do, and how do companies find and engage with them? Many businesses are on the lookout for talented professionals to help with marketing, communications, and PR, but they often don’t know where to start. This week, Karen and Michelle unpack how Solo PR Pros can make themselves more visible and connect with companies that need their services. From networking tips to leveraging LinkedIn and exploring industry forums, they discuss practical strategies to help you stand out.
Whether you’re a seasoned Solo or new to the...2025-04-1414 min
That Solo Life: The Solo PR Pro PodcastNational Days and Awareness Months and How to Manage in 2025That Solo Life, Episode 294: National Days and Awareness Months and How to Manage in 2025
Summary:
This podcast episode discusses the abundance of "national days" and how PR professionals and marketers should approach aligning their client initiatives with these events. The key points are:
There is an overwhelming number of these "national days" which can become diluted and ignored by the public.
These days can be divided into two categories: awareness/educational campaigns vs. marketing-driven events.
For awareness months/days related to important causes, it can make sense to a...2025-04-0712 min
That Solo Life: The Solo PR Pro PodcastWhy It's Time to Advance AI Discussions in PRThat Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR
In This Episode
Join Karen Swim, APR and Michelle Kane as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently.
What We Cover in This Episode:
MuckRack's "State of AI in PR" report and key takeaways
Why PR pros need to move beyond basic...2025-03-3112 min
That Solo Life: The Solo PR Pro PodcastUtilizing Zero Click Content for Better EngagementThat Solo Life, Episode 292: Utilizing Zero Click Content for Better Engagement
In This Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations.
As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to fostering genuine engagement with your audience. Traditionally, the mantra has been to lead potential clients to our websites, but zero click content allows you to present valuable information in a...2025-03-2411 min
That Solo Life: The Solo PR Pro PodcastPersonal And Professional Challenges Of CybercrimeEpisode Summary:
Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape.
What You’ll Learn:
Personal tips to guard against scams like phishing texts, spoofed calls, and fraudulent emails.
Why vigilance is key for protecting private information and financial assets.
How PR professionals can ensure...2025-03-1715 min
That Solo Life: The Solo PR Pro PodcastThe Good, The Bad, and The Ridiculous of WordplaySummary:
Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think.
Key Takeaways:
Wordplay as a Connection Tool: Learn how effective wordplay can draw in and unify your audience by balancing the familiar with a fresh twist.
Intent Is...2025-03-1017 min
That Solo Life: The Solo PR Pro PodcastThe New Challenges in Managing Brand ReputationThat Solo Life, Episode 289: The New Challenges in Managing Brand Reputation
Summary
This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanced responses rather than knee-jerk reactions. They emphasize the need for civility, context, and an understanding that not every mistake or misstep warrants an extreme public backlash. The hosts also acknowledge the difficulty of...2025-03-0317 min
That Solo Life: The Solo PR Pro PodcastCombatting Ghosting In The Professional WorldThat Solo Life Episode 288: Combatting Ghosting In The Professional World
Summary
In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are:
Avoid situations where no response is expected, like applying to job postings or responding to RFPs without any prior interaction. Try to force human interaction instead.
When meeting with a prospect, ask questions to prequalify them and ensure they are serious about hiring an agency or employee. Look for red flags like n...2025-02-2426 min
That Solo Life: The Solo PR Pro PodcastConfidence, Capability and Why PR Needs More CollaborationIn This Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include:
Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR agencies.
However, solo practitioners offer unique value, such as more personalized attention for clients and the ability to assemble specialized teams as needed.
The PR industry should do more to embrace and empower solo and independent practitioners, rather than marginalizing them.2025-02-1712 min
That Solo Life: The Solo PR Pro PodcastWhat You Need to Know to Become a Solo PR Pro in 2025In This Episode
In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a Solo PR Pro business realistic in 2025? Karen and Michelle tackle that question as they discuss the opportunities and challenges of making the leap to a Solo PR Pro career.
The co-hosts discuss the various factors that might lead someone to make the leap into self-employment. They emphasize that while the media landscape has changed significantly, the core skills of c...2025-02-1015 min
That Solo Life: The Solo PR Pro PodcastHow to Find Joy and Make an Impact in PRThat Solo Life Episode 285: How to Find Joy and Make an Impact in PR
In This Episode
In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025. The year has kicked off with an overwhelming amount of information and events happening both in the United States and global. As chaos reigns, it is important for public relations to stay grounded.
Michelle and Karen explore the nec...2025-02-0315 min
That Solo Life: The Solo PR Pro PodcastHow PR Pros Can Use an Audit to Unlock Social Media SuccessThat Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success
In This Episode
Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode include:
Conducting a social media audit can provide valuable insights to help organizations improve their social media presence and effectiveness, even if the audit process seems daunting at first.
It is critical to deeply understand your target audience personas and tailor content and messaging accordingly, rather than trying to...2025-01-2730 min
That Solo Life: The Solo PR Pro PodcastQuality Over Quantity Will Drive PR In 2025That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025
In This Episode
In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite and the importance of building meaningful relationships within organizations. Communication professionals understand that their effectiveness hinges on the quality of information and insights they can gather from various levels of an organization, particularly from executive leadership.
The conversation kicks off by acknowledging the challenges communicators face in accessing the C-suite, often due to internal politics or organizational structures that...2025-01-2016 min
That Solo Life: The Solo PR Pro PodcastTrends, Trust And Technology - What's Ahead In 2025That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025
In This Episode
Join us for Part Two of our PR Trends discussion In this episode of That Solo Life. Co-hosts Karen Swim and Michelle Kane continue their discussion on the trends they believe will shape the public relations and communications landscape in 2025. We dive into analytics, trust, technology and the predicted trends that are still struggling to catch on.
We kick off the discussion by emphasizing the need for PR professionals to harness data analytics more effectively. Drawing from our recent conversation with Lisa Ge...2025-01-0616 min
That Solo Life: The Solo PR Pro PodcastWhat Lies Ahead For PR Pros In 2025That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025
In This Episode
In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR professionals in 2025.
The hosts kick off the discussion by addressing the importance of cross-cultural sensitivity, especially in light of recent setbacks in Diversity, Equity, and Inclusion (DEI) initiatives. Despite the political climate and the dismantling of formal programs, they emphasize that the need for effective communication with diverse audiences remains critical. As comm...2024-12-3012 min
That Solo Life: The Solo PR Pro PodcastMagic Wands And Flying Carpets - The Myths And Realities Of PRThat Solo Life, Episode 280: Magic Wands And Flying Carpets - The Myths And Realities Of PR
In This Episode
The understanding about the role of Public Relations can vary widely from being a vanity function to having the ability to save a failing company. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane engage in a lighthearted yet serious discussion about the common misconceptions about public relations (PR) and the challenges faced by PR professionals and the businesses they serve.
There are things that PR simply cannot fix. K...2024-12-2315 min
That Solo Life: The Solo PR Pro PodcastThe Power of Storytelling in an AI WorldThat Solo Life, Episode 279: The Power of Storytelling in an AI World
In this Episode
A dying man walks onto a stage and opens his talk with photos of his CAT scans and in seconds has the entire room in laughter. Professor Randy Pauch gave this TED Talk and it still serves as a powerful example of the power of stories. In this episode of That Solo Life, we welcome back story strategist, Lisa Gerber of Big Leap Creative to talk about storytelling and why it matters more than ever.
We kick off the conversation...2024-12-1628 min
That Solo Life: The Solo PR Pro PodcastKey Lessons from Tiny Businesses that Made Big MovesThat Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big Moves
In this Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane welcome Elaine Pofeldt, an independent journalist and speaker specializing in entrepreneurship and careers. Elaine is the author of, The Million Dollar One-Person Business and Tiny Business, Big Money.
The conversation kicked off with a discussion about the evolving landscape of work, particularly the significant role that artificial intelligence (AI) is playing in the business today. Elaine shared her observations on how public relations professionals and marketers are...2024-12-0939 min
That Solo Life: The Solo PR Pro PodcastThat Solo Life Episode 277: Quick Things to Check Off Before the Year EndsThat Solo Life, Episode 277: Quick Things to Check Off Before the Year Ends
In This Episode
In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close.
The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for business owners to complete their BOI filing. Karen emphasizes the ease of the process, sharing her own experience and encouraging listeners not to overlook this important legal requirement. Karen and Michelle also to...2024-12-0218 min
That Solo Life: The Solo PR Pro PodcastHeart And Humanity: Delivering Authentic Messages In the AI AgeThat Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI Age
In this Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts.
The conversation kicks off with discussion about a recent Coca-Cola commercial that was created using AI technology. The hosts note that the commercial has been criticized by some viewers as being "creepy" and lacking the human touch that people expect from holiday advertisements., highlighting a...2024-11-2516 min
That Solo Life: The Solo PR Pro PodcastGet Proactive with Acquiring New ClientsThat Solo Life, Episode 275: Get Proactive with Acquiring New Clients
In This Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers to improve their own business development and marketing efforts. Key points include:
The importance of using your own channels (e.g. YouTube, social media) to share your expertise and build your audience, rather than just focusing on client work.
Techniques to reclaim time and be more efficient, such as using automation tools and AI to streamline administrative t...2024-11-1814 min
That Solo Life: The Solo PR Pro PodcastFive Things Solo PR Pros Should Do Before The New YearThat Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year
In This Episode
The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024, there are a few things to do to prepare for 2025. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane cover five things to do (and think about) before we close the books on this year.
Karen and Michelle kick off the discussion by highlighting t...2024-11-1121 min
That Solo Life: The Solo PR Pro PodcastBeing a PR Pro in the Age of MistrustThat Solo Life, Episode 273: Being a PR Pro in the Age of Mistrust
In this Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions and how it impacts the practice and perception of the public relations industry.
The co-hosts discuss how the lack of trust has allowed for the proliferation of false narratives, making the PR professional's job more difficult and vital than ever. They emphasize the importance of PR professionals in protecting brand reputation, serving as strategic coun...2024-11-0416 min
That Solo Life: The Solo PR Pro PodcastFinding Balance: How Hobbies Enhance Professional Life with Paula MacDonaldThat Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald
In this Episode
In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, Paula has successfully transitioned from an aspiring student filmmaker to a creative force in the public relations industry. Her unique storytelling skills, honed at the prestigious USC School of Cinematic Arts, allow her to serve a diverse range of clients in...2024-10-2823 min
That Solo Life: The Solo PR Pro PodcastWhy and How to Raise Your Solo PR RatesThat Solo Life, Episode 271: Why and How to Raise Your Solo PR Rates
In this Episode
In this episode of That Solo Life co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode centers around a crucial topic for PR professionals and marketers who work independently: raising rates.
We kick off the discussion by acknowledging a common challenge faced by solos and small agencies—undercharging for their services. Chip emphasizes that most professionals in this space undervalue their work and are often hesitant to...2024-10-2127 min
That Solo Life: The Solo PR Pro PodcastWhy We Need Truth Over Politics in a CrisisThat Solo Life, Episode 270: Why We Need Truth Over Politics in a Crisis
In this Episode
Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a crisis. Hosts, Karen Swim, APR and Michelle Kane examine the real world impact of mis-, mal- and disinformation during a regional crisis.
The hosts emphasize the need to avoid misinformation and politicization during such crises. They also emphasize the importance of having a decision framework in place to help clients navigate appropriate responses and...2024-10-1413 min
That Solo Life: The Solo PR Pro PodcastCheesy Lessons In Crisis Management From A Viral MishapThat Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap
In this Episode
In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and how the business handled the situation by responding with a humorous TikTok video. The hosts highlight the important lessons for PR and marketing professionals, including the value of social media monitoring and responding appropriately to negative sentiment. They also emphasize the importance of clear internal communication and ensuring employees understand the produ...2024-10-0717 min
That Solo Life: The Solo PR Pro PodcastWhy Media Literacy is Crucial in an Age of UntruthsThat Solo Life, Episode 268: Why Media Literacy is Crucial in an Age of Untruths
In this Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They emphasize the responsibility of PR pros to educate their clients and the public on verifying information, monitoring for misuse of brand assets, and providing tools to fact-check claims. The discussion also touches...2024-09-3015 min
That Solo Life: The Solo PR Pro PodcastBeyond the Pretty: Understanding the True Value of PRThat Solo Life, Episode 267: Beyond the Pretty: Understanding the True Value of PR
In this Episode
In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the evolving landscape of public relations and marketing, particularly focusing on the value of strategic thinking in our professions. We kick off the conversation by reflecting on how the perception of PR has shifted over the years—from being seen as mere party planners to now being equated with the creation of visually appealing content, such as social media reels.
Michelle highlights the importance of re...2024-09-2313 min
That Solo Life: The Solo PR Pro PodcastNavigating the New Normal of AIThat Solo Life, Episode 266: Navigating the New Normal of AI
In this Episode
In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane delve into the complex and evolving relationship between artificial intelligence (AI) and the world of public relations (PR). The episode kicks off with a discussion about the recent controversy surrounding the NaNoWriMo project and its use of AI, sparking a broader conversation about the role of AI as a tool in the PR profession.
Karen and Michelle emphasize the inevitability of AI's presence in the industry and stress the importance o...2024-09-1616 min
That Solo Life: The Solo PR Pro PodcastHow PR Pros Can Leverage that Back to School EnergyThat Solo Life, Episode 265: How PR Pros Can Leverage that Back to School Energy
In this Episode
It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional development, and rejuvenation in order to stay sharp and serve clients effectively.
The hosts highlight the significance of taking time for personal growth, whether through workshops, online courses...2024-09-0916 min
That Solo Life: The Solo PR Pro PodcastThe Client Conversations You Need to Have NowIn this Episode
In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and strategic planning for the upcoming year.
The hosts discuss the necessity of conducting a health check with clients, focusing on both the health of the client's business and the effectiveness of the PR program. They stress the value of open and honest conversations, allowing f...2024-09-0218 min
That Solo Life: The Solo PR Pro PodcastHow To Transform PR With Trauma-Informed Practices with Kahshanna EvansThat Solo Life, Episode 263: How To Transform PR With Trauma-Informed Practices with Kahshanna Evans
In this Episode
In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management.
Kahshanna shares her journey into the trauma management space, highlighting her background in fashion, film, and television before delving into transformational well-being studies. Her lightbulb moment came during a trauma-informed outreach program, leading her t...2024-08-2632 min
That Solo Life: The Solo PR Pro PodcastEstablishing and Proving the Value of Public RelationsThat Solo Life Episode 262: Establishing and Proving the Value of Public Relations
In this Episode
In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss the ongoing challenge of establishing and proving the value of public relations work to clients. Independent PR professionals must navigate the complexities of demonstrating the impact of their efforts in a landscape where marketing, advertising, and PR often get lumped together.
The hosts discuss the importance of metrics and measuring the success of PR campaigns, especially in times of economic uncertainty where clients may be m...2024-08-1915 min
That Solo Life: The Solo PR Pro PodcastOn the Edge of EthicsThat Solo Life Episode 261: On the Edge of Ethics
In this Episode
Has being edgy gone too far? In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalized headlines and the impact they have on the dissemination of accurate information. The hosts discuss the fine line between grabbing attention and misleading the audience, especially in today's media landscape where clickbait headlines are prevalent.
Karen and Michelle discuss a recent example of the Olympics and the false narrative surrounding a boxer from Algeria to h...2024-08-1215 min
That Solo Life: The Solo PR Pro PodcastHow To Break In or Out of Being a Solo PR ProThat Solo Life Episode 260: How To Break In or Out of Being a Solo PR Pro
In this Episode
Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house job? In today’s episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss diving in or out of being a Solo P Pro.
Life is not stagnant and that applies to your PR career. We all navigate different seasons of life and our c...2024-08-0517 min
That Solo Life: The Solo PR Pro PodcastHow To Keep Your Head When Everyone Is Losing TheirsThat Solo Life Episode 259: How To Keep Your Head When Everyone Is Losing Theirs
In this Episode
Today’s episode of "That Solo Life," features an honest discussion about the challenges of the modern workforce and how Solo PR Pros can successfully navigate the toxicity and stress that has become all too prevalent.
Corporate employees are faced with overwhelming demands and pressures -from mandatory office returns to being burdened with more work and fewer people - the landscape is filled with challenges that impact not only employees but also independent consultants that serve these organizations.
2024-07-2914 min
That Solo Life: The Solo PR Pro PodcastDisconnect, Divisions and the Urgent Need for Diligence in CommmunicationThat Solo Life Episode 258: Disconnect, Divisions and the Urgent Need for Diligence in Communication
In this Episode
In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim, APR tackle the profound impact of words in communication, particularly for PR and marketing professionals.
The conversation turns to the ethical considerations of communication, with both hosts highlighting the power and responsibility that come with crafting messages. They stress the significance of using words to inspire positive actions and foster connections, especially in a time marked by detachment and distrust in institutions. Karen and Michelle ack...2024-07-2217 min
That Solo Life: The Solo PR Pro PodcastHow PR Pros Can Stand Strong in Uncertain TimesThat Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times
In this Episode
The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the challenges extend to ensuring that they sustain their livelihood while serving others. In today’s episode Karen Swim, APR and Michelle Kane, discuss the importance of protecting yourself and your business during times of instability.
Instability seems to be the new normal. The economy, political landscape, and climate are just a...2024-07-1513 min
That Solo Life: The Solo PR Pro PodcastPR Challenges: Post-Pandemic - Events, Energy Levels, and Customer ServiceThat Solo Life, Episode 256: PR ChallengesPost-Pandemic : Events, Energy Levels and Customer Service
In this Episode
In this episode, Karen Swim and Michelle Kane, discuss the various challenges and changes that the post-pandemic era has brought to the PR industry.
The pandemic had a significant impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event strategies.
Karen and Michelle also touch upon the shift in energy levels post-pandemic, noting how many ind...2024-07-0121 min
That Solo Life: The Solo PR Pro PodcastThe Powerful Reasons PR Pros Must Vet EverythingThat Solo Life, Episode 255: The Powerful Reasons PR Pros Must Vet Everything
In this Episode
In episode 255 of “That Solo Life,” Karen Swim and Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more.
The hosts discussed how the recent news of Justin Timberlake's DWI arrest highlighted how one misstep can bring up a person's entire history of mistakes. The incident serves as a reminder of the significance of vigorously researching individuals or organizations before committing to work with them or to work with your clients...2024-06-2412 min
That Solo Life: The Solo PR Pro PodcastThe Work of Diversity, A Conversation with Anetra HenryThat Solo Life, Episode 254: The Work of Diversity - A Conversation with Anetra Henry
In this Episode
Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” Anetra is a passionate storyteller and strategic messaging guru, known for her expertise in research and advocacy for diversity and inclusion.
The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in...2024-06-1745 min
That Solo Life: The Solo PR Pro PodcastThe PR Measurement Strategy You Need to GrowThat Solo Life, Episode 253: The PR Measurement Strategy You Need to Grow
In this Episode
In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and Michelle talk about the importance of tracking tactics and metrics within your own Solo PR Pro business.
Karen emphasizes the tendency of PR professionals to prioritize client success over their own business metrics. She stresses the importance of tracking financial metrics to identify the most profitable clients and types of wo...2024-06-1011 min
That Solo Life: The Solo PR Pro PodcastHappy Everything, What We Get Wrong About Holiday MessagingThat Solo Life, Episode 252: Happy Everything, What We Get Wrong About Holiday Messaging
In this Episode
In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using "happy" in front of every holiday, including somber ones like Memorial Day.
The hosts discuss the need for more conscientious messaging, honoring the historical context of holidays. Karen and Michelle reflect on the role of PR professionals in preserving the...2024-06-0512 min
That Solo Life: The Solo PR Pro PodcastFinding Balance And Minimizing Burnout In A Chaotic WorldThat Solo Life, Episode 251: Finding Balance And Minimizing Burnout In A Chaotic World
In this Episode
In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges. This Mental Health Awareness Month episode kicks off with a discussion about the impact of external factors such as the pandemic, economic instability, and political tensions on individuals' energy levels and overall well-being.
Karen and Michelle reflect on the collective exhaustion felt by many in 2024, highlighting the ongoing e...2024-05-2719 min
That Solo Life: The Solo PR Pro PodcastWhy PR Pros Need to Level Up Their Personal BrandWelcome to another episode of That Solo Life, where we dive into the world of PR and marketing for independent professionals. In this episode, we discuss the power of personal branding in the PR industry.
Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus on promoting ourselves, not just our clients.
Karen and Michelle delve into the importance of personal branding and how it can impact our businesses. While some may feel uncomfortable...2024-05-2012 min
That Solo Life: The Solo PR Pro PodcastHow to Avoid the Dreaded Reviewer's Remorse
That Solo Life, Episode 249: How to Avoid the Dreaded Reviewer's Remorse
In this Episode
In this episode of "That Solo Life," Karen and Michelle dive into the common struggle of "reviewer's remorse" that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into the process.
They emphasize the importance of establishing a clear review process with clients, setting expectations early on, and limiting the number of reviewers to essen...2024-05-1314 min
That Solo Life: The Solo PR Pro PodcastThe New Balancing Act of CommunicationThat Solo Life: Episode 248
The New Balancing Act of Communication
In this Episode
It’s a balancing act! Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters dive into the challenging topic of addressing current social and political conflicts in the workplace. The episode opens with a discussion about the ongoing Israeli-Gaza conflict and the protests happening across the United States, setting the stage for a conversation on how communication professionals can guide their clients through navigating these complex issues.
The conversation also touches on the evolving role of public rela...2024-05-0615 min
That Solo Life: The Solo PR Pro PodcastEverything Old is New AgainThat Solo Life: Episode 247
Everything Old is New Again
In this Episode
Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses.
Today’s conversation is sparked by an email from Peter Shankman, the founder of the original "Help a Reporter Out" platform, which was eventually sold to a large corporation. Shankman has now launched a new platform called "Help Every Reporter Out," and in his announcement he shared his “back to basics” inspiration and how it led him to return...2024-04-2914 min
That Solo Life: The Solo PR Pro PodcastEthical and Legal Challenges of the Modern PR ProThat Solo Life: Episode 246
Ethical and Legal Challenges of the Modern PR Pro with Special Guest, Cayce Myers
New episodes every Monday
In this Episode
"That Solo Life" podcast hosts Karen Swim, APR and Michelle Kane sit down with Cayce Myers, Ph.D., LL.M., J.D., APR, an experienced public relations professional and author. In this episode, Myers discusses his latest book, "The Rules of Public Relations, Legal and Ethical Issues and Contemporary Practice," which tackles the intersection of public relations, law, and ethics.
Myers emphasizes the importance of understanding the legal implications of PR...2024-04-2225 min
That Solo Life: The Solo PR Pro PodcastLanguage, Landmines And The Peril Now Facing PR ProsThat Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros
That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves.
In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into the topic of avoiding generation gaps and cultural miscommunications.
In our discussion, we highlight how the emergence of a multigenerational workforce and multicultural society has made communication more complex. Together, we explore examples of misunderstood terminology, redefined norms, and quickly shifting cultural contexts. All of which could potentially i...2024-04-1515 min
That Solo Life: The Solo PR Pro PodcastWhat They Think We Do, What We Really Do And How To Bridge The GapThat Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap
Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen Swim take you through the frustrations and challenges of people not understanding the role of public relations and the overlooked intricacies of articulating and demonstrating the value of public relations to clients and the public.
In this episode, you'll discover:
The Perception Dilemma: Why the general public and even clients may...2024-04-0819 min
That Solo Life: The Solo PR Pro PodcastMedia, Mayhem and What Happens in a Small TownShow Notes for That Solo Life: Episode 242
In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today.
Episode Highlights:
Discussing the Muckrack 2024 State of Journalism Report. We dig into the latest findings and what they mean for the future of journalism. What are the new challenges and opportunities for those in media relations? Check out the full report here: Muckrack 2024 State of Journalism
The Art of Storytelling .Why storytelling remains the heart of compelling...2024-04-0120 minThat Solo Life: The Solo PR Pro PodcastNavigating the New Terrain of Labor Laws for Solo PR ProsIn This Episode:
Join us as we dissect the implications of the Department of Labor's recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan provides in-depth insights on staying compliant and the potential impacts on solo public relations businesses.
Episode Highlights:
Understanding the Rule Change: Explore the specifics of the Department of Labor's new guidelines with our expert guest.
Impacts on Solo PR Pros: Learn what solo PR professionals need to do differently to...2024-03-2527 min
That Solo Life: The Solo PR Pro PodcastThe Hangover Episode: Oscar, Kate, and the Lost HourIf you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals, in this episode we talk about it and how there’s a PR lesson in everything.
Special Offer for Solo PR Pros, Freelance Consultants, and Small business owners:
Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.
Get News from Solo PR...2024-03-1820 min
That Solo Life: The Solo PR Pro PodcastCreative PR Strategies in the New Media LandscapeIt’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative to reach our client’s audiences.
Special Offer for Solos:
Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.
Get News from Solo PR Pro:
Join our email list.
2024-03-1114 min
That Solo Life: The Solo PR Pro PodcastIt's Now Time To Give Solo PR Pros Their RespectToday we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pricing of tools and products to respecting the value solos bring to the table, it’s time to give solo PR pros our respect.
Special Offer for Solos:
Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.
...2024-03-0416 min
That Solo Life: The Solo PR Pro PodcastConflict, Criticism and the Modern Solo PR ProOn this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we tackle the big question: How do we teach the next gen these crucial soft skills? Tune in for an honest, straight-talk session on the art of handling the hard stuff in PR.
Special Offer for Solos:
Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing B...2024-02-2619 min
That Solo Life: The Solo PR Pro PodcastTrend Chasing, Taylor Swift and Why Everyone Needs to Calm DownIn this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it doesn’t translate into meaningful engagement or revenue.
Special Offer:
Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.
Transcript
Michelle Kane (00:17):
Thank you for joining us...2024-02-1919 min
That Solo Life: The Solo PR Pro PodcastSmall Budget PRThe whole point of operating as a solo PR pro or small agency is the ability to build the business that is right for you. But let's face it, there are many people out there who are only going to be comfortable with a certain budget level. In this episode, we want to help you to think creatively about when someone comes your way and they maybe don't have the budget that you desire.
Bonus: information about the exciting Solo PR Pro offer courtesy of Lettuce.
Transcript
Michelle Kane (00:03):...2024-02-1217 min
That Solo Life: The Solo PR Pro PodcastSealing the Deal: Is Outsourcing PR Sales a Good Idea?As a solo PR pro or small agency, is it ever a good idea to outsource your sales? It depends. In this episode we talk about how there is no right or wrong answer, only the answer that works for you and your business.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. How are you today, Ka...2024-02-0519 min
That Solo Life: The Solo PR Pro PodcastPanic, PR and the Way ForwardAs we begin 2024, there are a lot of unsettling developments in the media industry. Layoffs and the shuttering of legacy media – it can cause a panic. But we know that change is constant and there is always a way forward.
Axios article: "Challenger" firms rising: Top PR talent defect from big agencies
Transcript
Michelle Kane (00:02):
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and I...2024-01-2915 min
That Solo Life: The Solo PR Pro PodcastBreaking Up the Band – Becoming Solo AgainThere are seasons in every solo PR pro’s career. If you’ve built a successful virtual or micro agency but you’re feeling burnt out and considering paring down your practice to a solo endeavor, this is an episode you don’t want to miss.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hi Karen. How you d...2024-01-2215 min
That Solo Life: The Solo PR Pro PodcastLet the Good Times Roll…And RollDid you start the new year determined to keep a calm and purposeful pace? How’s that going so far? In this episode, Karen and Michelle talk about how it is – really, it is – possible to be as productive as ever and stay off the hamster wheel.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves. People like me, Michelle Kane with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. I don't k...2024-01-1513 min
That Solo Life: The Solo PR Pro PodcastThe Problems and Opportunities of 2024The data indicates the U.S. economy closed 2023 in a much healthier state than anticipated. So why do so many feel the opposite? Will this perception continue into 2024 and what can each of us do to remain resilient?
Reference links:
Weekly Workforce Newsletter
Kyla Scanlon Instagram
Transcript
Michelle Kane (00:17):
Thank you for joining us for That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, my ever-steady co-host, Karen Swim with Solo PR...2024-01-0819 min
That Solo Life: The Solo PR Pro PodcastThe PR Forecast for 2024This episode was inspired by a recent blog post on SoloPRPro.com – The PR Forecast for 2024. What can we expect in – and from – our industry? How can solos get the most out of our businesses this year and beyond? Let’s find out together.
Transcript
Michelle Kane (00:17):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, and my ever steady co-host, Karen Swim of the hive of PR, the fabulousness of Solo PR Pro, a...2024-01-0119 min
That Solo Life: The Solo PR Pro PodcastNavigating the PR Pro/Journalist Relationship: Finding Grace in CommunicationPR pros and journalists share a lot of common ground, including stress levels. Sometimes communication breaks down. Sometimes, whether it’s beyond our control or not, we can’t give the other what they want or need. But what we can do is continue to do our best to work together.
Let us know what you think of today’s episode at soloprpro.com.
Transcript
Michelle Kane (00:02):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themsel...2023-12-1815 min
That Solo Life: The Solo PR Pro PodcastHoliday HacksIn this episode, Karen and Michelle provide some holiday hacks – from navigating client gifts to reducing stress, let’s make the most of this holiday season.
Share your favorite holiday hack with us at soloprpro.com.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. How are you, Karen?
Karen Swim, APR (00:19):
Hi...2023-12-1113 min
That Solo Life: The Solo PR Pro PodcastEveryone is Amazing! Does Your PR Biz Need Personal Branding?You make sure your clients are developing and working on their personal and corporate brands but when it comes to you and your solo practice, well, do as we say, not as we do. Does this sound like you? In today’s episode we dig in on personal branding and its value.
Let us know what you think at soloprpro.com.
Transcript
Michelle Kane (00:02):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me...2023-12-0415 min
That Solo Life: The Solo PR Pro PodcastAI Shake-Ups, Solutions and Ethical StandardsIn this episode we cover the turmoil at OpenAI, AI vetting PR pitches, and the newly-released Guidelines, Tips, and Best Practices for using AI from PRSA. Let us know what you think at soloprpro.com.
Transcript
Karen Swim (00:04):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. Hi, Karen, how are you?
Karen Swim, APR (00:20):
Hello, M...2023-11-2715 min
That Solo Life: The Solo PR Pro PodcastBuilding a More Inclusive Future: Conversations with Bernadette DavisThere are many challenges faced by DE&I practitioners in today's landscape, including the backlash against DE&I efforts. In this episode, we are joined by an expert in the field of DE&I communications, Bernadette Davis of Bernadette Davis Communications. Listen to hear her valuable insights on how communicators can navigate these challenges, emphasizing the need for inclusivity to be woven into the company's culture.
Stay in touch with Bernadette on LinkedIn and at her website, bdaviscomm.com.
Transcript
Michelle Kane (00:02):
Thank you for joining us for this e...2023-11-2028 min
That Solo Life: The Solo PR Pro PodcastWhere Do We Go from Here? Social Media for 2024The social media landscape has changed drastically over the course of this year. What does that mean for our clients as we plan for 2024?
Transcript
Michelle Kane (00:03):
Thank you for joining us for another episode of That's Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my ever steady co-host, Karen Swim with Solo PR Pro. Hi Karen. How are you doing today?
Karen Swim, APR (00:21):
Hey, Michelle. I am very chilly, which is why I...2023-11-1322 min
That Solo Life: The Solo PR Pro PodcastWhen Good Intentions Go WrongDon't let good intentions lead to unintended consequences in your PR efforts. In this episode, we discuss a recent well-meaning attempt by a CEO to address negative press that ended up creating more problems for the company. We highlight the dangers of speaking without consulting expert counsel and the need for CEOs to consider the impact of their words on both internal and external audiences.
Read the article in TechCrunch: Carta’s CEO reaches out to customers about bad press, alerting them to bad press.
Transcript
Michelle Kane (00:17):
Thank you...2023-11-0617 min
That Solo Life: The Solo PR Pro PodcastCommunicating Clearly in UncertaintyAtrocities against innocents in the Middle East. Another mass shooting in the U.S. Every day, something new to absorb and process. Now more than ever, PR pros need to lead the way in communicating clearly in all of this uncertainty.
Read Hope and the Hard Things on the Solo PR Pro blog.
Transcript
Michelle Kane (00:17):
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my...2023-10-3014 min
That Solo Life: The Solo PR Pro PodcastUnveiling the Warsaw Principles: Ethical AI in PRWe cover AI and PR in many of our episodes because we want our fellow PR pros to have the knowledge they need to stay on top of this technology. In today’s episode, we’ll discuss the new “Warsaw Principles” unveiled earlier this month on the ethical use of AI in public relations by the International Communications Consultancy Organization (ICCO) at its Global Summit.
Read the story courtesy of ProvokeMedia.com.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcas...2023-10-2316 min
That Solo Life: The Solo PR Pro PodcastBalancing the Pitch: Navigating Mental Wellness as a PR ProPR pros, communicators, we work in a unique environment. In an industry where we feel compelled to always be “on” and available, it’s challenging to make the time to work on our mental health. Know that you are not alone and know that taking that time is not only worth it, it’s essential.
Mental health is a topic we’ve addressed in a previous episode and in this Solo PR Pro blog post.
Transcript
Michelle Kane (00:02):
Thank you for joining us for this episode of That Solo Life, the p...2023-10-1621 min
That Solo Life: The Solo PR Pro PodcastMaintaining Momentum in the Final StretchWe just entered Q4 of 2023. How did we get here so quickly? If your energy and creativity are lagging, you need to listen to this episode.
Here’s the link to the blog referenced in today’s episode, “How PR Pros Can Find Their Secret Sauce”
Transcript
Michelle Kane (00:02):
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers working for themselves. Like me, Michelle Kane, with VoiceMatters and my ever steady co-host, Karen Swim of Solo PR Pro. Hi Kar...2023-10-0917 min
That Solo Life: The Solo PR Pro PodcastWGA AI Deal and Its Implications for PR ProsThe Writer’s Guild of America strike has come to an end with the approval of a deal effective September 25, 2023 through May 1, 2026. The writers secured significant gains in one of the major areas of concern, use of AI in their work. In this episode we talk about the implications of this deal for creatives and PR pros.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my...2023-10-0219 min
That Solo Life: The Solo PR Pro PodcastPR Pro Pop Culture Check-inIt’s time to check in on the latest in pop culture and PR. From recent missteps from the rock and roll world to shows trying to return to air during the WGA and SAG/AFTRA strikes, we talk about it.
Transcript
Michelle Kane (00:02):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane with VoiceMatters, and Karen Swim of Solo PR Pro. Hello, Karen. It's another week and here we are.
K...2023-09-2525 min
That Solo Life: The Solo PR Pro PodcastFrom Barriers to Bridges with Mary Ellen MillerIn this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel draws on the breadth of her lifelong career as a professional communicator in her new book, “Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects.” It’s a discussion you won’t want to miss.
Buy the Book:
“Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects” is available on A...2023-09-1825 min
That Solo Life: The Solo PR Pro PodcastBook Club Fail and Business DevelopmentBook Clubs start with the best of intentions, don’t they? In today’s episode, Karen and Michelle turn their book club fail into an opportunity to amp up your business development for a great Q4.
Transcript
Michelle Kane (00:02):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane with VoiceMatters and my ever steady captain of the ship over at Solo PR Pro, Karen Swim. Hey Karen, how are you?
Karen...2023-09-1119 min
That Solo Life: The Solo PR Pro PodcastCharting the Changes: Reviewing the State of the MediaThe media landscape is constantly changing, making it harder on journalists. Naturally this affects how PR pros do our jobs. In this episode we talk all about it, including some points from recent survey results from Cision and MuckRack.
Transcript
Michelle Kane (00:03):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my ever steady co-host, Karen Swim of Solo PR Pro. Hi Karen. It's another episode. Here we...2023-08-2818 min
That Solo Life: The Solo PR Pro PodcastThe Great PR MigrationIf you’re thinking of diversifying your PR practice or pivoting away from day-to-day client work, this episode is for you.
Transcript
Michelle Kane (00:17):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hello, Karen. How are you doing this week?
Karen Swim (00:34):
I'm doing great, Michelle. How are you doing?
Michelle Kane (00:37):
I...2023-08-2118 min
That Solo Life: The Solo PR Pro PodcastTalking About My GenerationFrom Gen Z to Millennials, Generation X to the Silent Generation, all the way to Boomers – has there ever been a time when members of so many generations shared space in the workforce? In this episode we talk about how the generations and work together and learn from each other.
Transcript
Talking About My Generation
That Solo Life Episode 211
Michelle Kane (00:17):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane, wit...2023-08-1416 min
That Solo Life: The Solo PR Pro PodcastPR Skills for Any SeasonNo matter where you are in your career, we hope you are always seeking to learn something new, whether it’s sharpening your existing skillset, meeting with other professionals, or taking on an entirely new challenge. Join us for this episode when we talk about honing your PR skills in any season of your professional life.
Transcript
Michelle Kane (00:01):
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane, with VoiceMatters, and my wonderful co...2023-08-0718 min
That Solo Life: The Solo PR Pro Podcast”Hi, Barbie!” A PR Pro Pop Culture Check-inIt’s a “Barbenheimer” world and in this episode we talk about the savvy and work that went into this massively successful campaign. We also touch on what’s going on with the platform formerly known as Twitter (it’s still Twitter to us).
Transcript
Michelle Kane (00:02):
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane of VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hey, Karen, how are you? Or should I...2023-07-3124 min
That Solo Life: The Solo PR Pro PodcastWhat the Writers Strike Means for All of UsThe issues and circumstances that led to the current writers and actors strikes -- with corporations devaluing the creativity, expertise, and contribution of workers – mirrors what is going on in the larger labor market, whether you work as a traditional employee or self-employed. In this episode we talk about how this touches our solo PR world and what to do about it.
Transcript
Michelle Kane:
Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Mic...2023-07-2423 min
That Solo Life: The Solo PR Pro PodcastLet’s Talk About It: Race and InclusivityAs communications professionals and as people living and working together in a society we need to talk about the realities of race and inclusivity. And in today’s episode we do just that.
Transcript
Michelle Kane:
Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hi Karen, how are you today?
Karen Swim, APR:
Hello, Michelle. I'm...2023-07-1724 min
That Solo Life: The Solo PR Pro PodcastBiting Our Tongues and Minding Our BusinessThat Solo Life: Episode #206 Biting Our Tongues and Minding Our Business
From unrealistic expectations to news that, well, isn’t, there are times we need to help guide our clients back from the brink and times we need to bite our tongues and mind our business. In this episode we talk about when to say, “No way!” and when to let it go.
Transcript
Michelle Kane (00:02):
Thank you for joining us for an episode of That Solo Life, the podcast for PR pros and marketers who work...2023-07-1022 min