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That Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastNavigating Public Information Campaigns and Crisis Comms with Cyndee WoolleyEpisode 335: Navigating Public Information Campaigns and Crisis Comms with Cyndee Woolley Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane are joined by Cyndee Woolley, MBA, APR, President and Founder of C2 Communications. Together, they dive deep into the nuanced world of public information campaigns and crisis communications for local communities. While national headlines often grab the most attention, Cyndee explains why decisions made at county commission meetings and in local municipalities often have a more direct impact on our daily lives. Cyndee shares her extensive experience working with organizations...
2026-02-2330 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy PR Pros Urge Brands to Put People Before ProcessesEpisode Summary In a world increasingly driven by data, frameworks, and efficiency, are we losing the human element in public relations? This week, hosts Karen Swim and Michelle Kane tackle the critical need for brands to prioritize people over processes. They explore how the over-reliance on analytics, scripts, and rigid systems can lead to poor customer experiences and stifle professional growth. From the frustrations of automated service lines to the undervaluing of professional instinct and critical thinking, this episode is a passionate call for PR and communications pros to champion a more people-first approach in their strategies. Episode...
2026-02-1613 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastSilent Risk: How Corporate Citizenship Navigates the Storm of Social UpheavalSilent Risk: How Corporate Citizenship Navigates the Storm of Social Upheaval Episode Summary In today’s polarized and fast-moving world, organizations often struggle with determining when to speak up and when to stay silent. In this episode of That Solo Life, Karen Swim, APR and Michelle Kane tackle the complex issue of corporate communication during times of social unrest and public crisis. They explore the critical difference between advocacy and activism, and why ignoring major events can sometimes be riskier than taking a stance. The discussion delves into how internal audiences—your employees—are often the most impact...
2026-02-0923 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy AI Search Optimization Matters for PR - Episode 332That Solo Life, Episode 332: Why AI Search Optimization Matters for PR Episode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial intelligence on the public relations landscape. Doug shares invaluable insights on how AI is fundamentally changing content discoverability and why PR professionals, especially solo practitioners, must adapt to stay relevant. He discusses the shift to AI-powered search, the importance of optimizing content to answer audience questions, and how this new reality validates the long-standing PR principle of human-centric communication. Tune in to...
2026-02-0224 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastTeaching Clients The Value Of Patience In PR - Episode 331Teaching Clients The Value Of Patience In PR Episode Summary In this episode of That Solo Life, Karen Swim and Michelle Kane tackle a common frustration for PR professionals: managing unrealistic client expectations. We have all heard the requests to "make it go viral" or "get us on the Today Show" immediately. While these aren't bad goals, they are often the wrong strategy for sustainable business growth. Karen and Michelle discuss why public relations isn't failing, but rather why clients might be hiring pros for the wrong reasons. They explore the "shiny object" syndrome and why one-hit...
2026-01-2614 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow Solo PR Pros Can Use RFPs To Land New Business - Episode 330How Solo PR Pros Can Use RFPs To Land New Business Episode 330 Episode Summary In this new year, many independent communications professionals are often looking for ways to make some noise and grow their businesses. For some, that path may lead to the dreaded Request for Proposal (RFP). In this episode of That Solo Life, Karen Swim, APR, and Michelle Kane tackle the topic we all "love to hate." While RFPs can sometimes feel like a heavy lift for a solo practitioner, they remain a vital avenue for securing work with corporations, government entities, and nonprofits.
2026-01-1914 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe New Alphabet of PR - From AEO to PESOThat Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep into the current state of public relations and what lies ahead for 2026. The conversation tackles the pervasive topic of AI, moving beyond simple prompting to discuss how PR pros can teach clients to integrate AI into their workflows strategically. Gini addresses recent online debates...
2026-01-1220 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Power of Purpose-Driven Branding with Cat HoltThat Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat Holt Episode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience building major US brands. Cat shares her journey from the corporate world to founding her own company, driven by a desire to help businesses create purpose-driven cultures. She offers a masterclass on aligning a company's internal values with its external brand message to build a strategic business asset. The conversation also explores how women in their 40s are reshaping their careers, the democratizing power of...
2026-01-0537 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThat Solo Life Looks Back at 2025That Solo Life, Episode 327: That Solo Life Looks Back at 2025 Episode Summary As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications professionals. In this special year-end episode, hosts Karen Swim and Michelle Kane look back at their favorite moments from the podcast and the industry. They discuss the rapid evolution of AI from a shiny new object to a practical tool, highlighting the returning emphasis on the human element in communications. The conversation also addresses the rise of new social platforms like Threads, the...
2025-12-2915 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastA Holiday Wish List for PR ProsThat Solo Life, Episode 326: A Holiday Wish List for PR Pros Episode 326 Summary As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they’re wishing for all solo PR pros in the coming year. This isn't your typical list of gadgets and software; instead, it's a heartfelt collection of the intangible gifts that truly matter for independent practitioners. From the confidence to own your value and the assertiveness to stand your ground to a slate of clients who bring you joy, this episode is...
2025-12-2213 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy PR Pros Need To Master Telling Their Own StoryThat Solo Life, Ep. 325: Why PR Pros Need To Master Telling Their Own Story Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into how the rapid rise of AI is transforming the PR landscape. They discuss why it’s more vital than ever for solo PR pros to assert their unique value and own their professional narrative. The conversation covers the importance of personal branding, communicating your actual impact to clients, and leveraging your expertise in an era when technology is reshaping the industry. Listeners will gain actionable advice on standing out, building authority, and te...
2025-12-1513 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastCelebrating and Leveraging Your Milestone Moments - Smart Talk Series ReplayThat Solo Life, Episode 324: Celebrating and Leveraging Your Milestone Moments Episode Summary This special bonus episode of "That Solo Life" features a rebroadcast from the Smart Talk Series, where host Melissa Vela-Williamson interviews our very own Karen Swim. Dive into a powerful conversation about the importance of celebrating personal and professional milestones. Karen shares insights from her unique career journey, which started in healthcare and sales before she found her calling in public relations. The discussion explores how to reframe challenges, like the COVID-19 pandemic, as "Black Swan" events that can open doors to fresh starts and significant growth...
2025-12-0846 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow to Identify, Land and Retain Sponsorship DealsThat Solo Life, Episode 323: How to Identify, Land, and Retain Sponsorship Deals Episode Summary In this episode, Karen Swim, APR, and Michelle Kane welcome back Anetra Henry, founder of Anetra Henry Consulting. Anetra brings her expertise in nonprofit sponsorships to the table, guiding solo PR pros and communicators through each step of the sponsorship journey. The conversation covers the essentials: identifying aligned sponsors, developing sustainable strategies, managing relationships, and understanding the real costs and rewards of sponsorship. Whether you're new to sponsorship deals or want to deepen your approach, this episode is packed with insights, practical advice, and wisdom...
2025-12-0133 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Rise of Rage Farms and Coordinated DisinformationThat Solo Life, Ep. 322: The Rise of Rage Farms and Coordinated Disinformation Episode Summary In this eye-opening episode, hosts Karen Swim, APR and Michelle Kane tackle the disturbing trend of "rage farms" and the growing industry of disinformation-as-a-service. Stemming from a recent article by Mark Schaefer, they explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on brands. Karen and Michelle discuss the infamous Cracker Barrel rebrand incident as a prime example of how a small number of fake accounts can ignite a firestorm that...
2025-11-1715 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhat We're Reading for Focus, Laughs and Professional DevelopmentThat Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development  Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. They discuss a fascinating mix of titles covering everything from the impact of AI on customer behavior and social media's effect on our minds to the art of writing a funny speech and the power of mindset. This episode is packed with...
2025-11-1014 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhen You Feel Out of Sync with Your PR Career - Episode 320That Solo Life, Episode 320: When You Feel Out of Sync with Your PR Career Episode Summary In this episode, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters, take a moment to discuss a crucial topic for every solo practitioner: self-reflection. They explore the growing feeling among communications professionals that something is missing, even if they love their work. This conversation explores the importance of pausing to evaluate what you truly want from your career and life, particularly in an environment where everything is changing. From leaning into discomfort to the power of community...
2025-11-0316 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastSucceeding at Business Development in a Tough YearTSL 319: Succeeding at Business Development in a Tough Year Episode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swim and Michelle Kane dive into practical strategies to refresh your approach and build a strong pipeline for the coming year. This episode moves beyond basic tips, exploring how to leverage AI as a strategic partner, the importance of going back to fundamentals, and the daily habits that separate thriving consultants from those just surviving. Learn how to define your ideal client, track your efforts, and adopt...
2025-10-2715 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow the New Era of AI Search Impacts PR Pros - Episode 318TSL 318: How the New Era of AI Search Impacts PR Pros Episode Summary The world of search is constantly evolving, with the rise of AI introducing significant changes that communication professionals can't ignore. In this episode, hosts Karen Swim, APR, and Michelle Kane explore the latest shifts in search, focusing on how AI is creating a more personalized—and potentially limited—search experience. They discuss the pros and cons of features like favoriting publishers and how AI can create echo chambers. However, the conversation also highlights a powerful truth: foundational, "old-school" PR tactics are more crucial than ever. Tune in t...
2025-10-2010 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastNavigating the Noise: A PR Pro's Guide to Combating MisinformationThat Solo Life, Episode 317: Navigating the Noise: A PR Pro's Guide to Combating Misinformation Episode Summary In an era where online falsehoods can spread like wildfire, how can communications professionals protect their clients and their own brands? Hosts Karen Swim and Michelle Kane tackle the critical issue of misinformation and disinformation head-on. Triggered by a report revealing that nearly 45% of social media posts about the Cracker Barrel logo controversy were from bots, this episode explores the modern PR pro's responsibility in a world of digital deception. Karen and Michelle discuss the importance of fact-checking before reacting, the professional imperative...
2025-10-1312 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastGen Alpha's Surprising Influence on Your PR StrategyThat Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR Strategy Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications professionals. They discuss how to adapt your messaging to acknowledge this younger, content-savvy audience without alienating the primary buyers. The conversation un...
2025-10-0613 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastCounting the Cost of Transparency in a Rage-Filled WorldThat Solo Life, Episode 315: Counting the Cost of Transparency in a Rage-Filled World Episode Summary In a world that demands brand transparency, is it possible to be too open? This week, Karen and Michelle discuss the complex landscape of modern communication, where the call for brands to be transparent can sometimes lead to backlash. They explore the challenges PR pros face in a culture lacking nuance, where every statement is scrutinized and outrage is just a click away. Learn how to advise clients on when to speak up, when to stay silent, and how to navigate the pressure to...
2025-09-2917 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastCommunicating in the Era of Everyday is a CrisisThat Solo Life, Episode 314: Communicating in the Era of Everyday is a Crisis Episode Summary In today's highly charged environment, even the most innocent business decision can spark a public relations crisis. For solo PR practitioners, staying ahead of potential firestorms is more crucial than ever. In this episode, hosts Karen Swim and Michelle Kane discuss practical strategies for helping clients navigate the minefields of public perception. They explore why it's essential to be the "little black cloud" that keeps clients aware of current events and public sentiment, even when clients are siloed in their own industries. Learn how...
2025-09-2213 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastStrategies for Securing New PR Business in 2025That Solo Life Episode 313: Strategies for Securing New PR Business in 2025 Episode Summary Karen and Michelle dive into optimistic data about the global growth of the PR industry and share strategic insights for solo practitioners looking to finish 2025 strong. Drawing from recent industry research, they explore emerging trends, niche specialization opportunities, and practical business development tactics that can help independent PR pros break through current market challenges and position themselves for future success. Episode Highlights PR Industry Growth Statistics (02:10) - Discussion of global PR industry expansion and what it means for solo practitioners Content Creation as Core Offering (03:06...
2025-09-1514 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastGoing Big by Going Small: Hidden Gold for PR ProsEpisode 312: Going Big by Going Small: Hidden Gold for PR Pros Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane delve into the untapped potential of three underutilized and niche social media platforms that PR professionals may be overlooking. Drawing parallels to finding forgotten treasures in your closet, they discuss how platforms like Discord, Substack Chat, and other intimate community spaces offer quality engagement over quantity metrics. The hosts emphasize the power of niche communities, employee brand ambassadors, and micro-influencers in creating meaningful connections with targeted audiences. Episode Highlights [00:30-01:20...
2025-09-0814 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastBarcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310)Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310) Episode Summary In episode 310 of That Solo Life, hosts Karen Swim, APR, and Michelle Kane break down the latest update to the Barcelona Principles and what it means for independent PR and communications pros. They cover the shift toward outcomes that matter to the C-suite, the stronger alignment with AMEC’s Integrated Evaluation Framework, the role of qualitative and quantitative data, and why leveling up in measurement and AI will separate thriving practitioners from the rest. You’ll walk away with practical next steps, resources, and a nudge to pric...
2025-09-0514 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHits And Misses Of The Hot Mess Summer Of 2025 (Ep. 311)Hits And Misses Of The Hot Mess Summer Of 2025 (Ep. 311) Episode Summary This week on That Solo Life, hosts Karen Swim, APR, and Michelle Kane unpack this“Hot Mess Summer”—the surprising, cringey, and cautionary moments that shaped the season for PR and communications pros. From return-to-office whiplash and AI overpromises to social media pile-ons, brand missteps, and the pursuit of excellence in a rush-first culture, they offer candid insights and practical takeaways for solo practitioners navigating constant change. Episode Highlights 00:12–01:08 | Welcome back: Setting up the “Hot Mess Summer” theme for PR and marketing pros  01:29–02:32 | The world of work: RTO manda...
2025-08-2516 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhen Being Great at PR Gets in the Way of LifeEpisode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane dive into the unique challenges PR professionals face when their exceptional skills at work start to interfere with their personal lives. From overthinking to overworking, they explore how these traits, while beneficial in the professional realm, can hinder personal growth and enjoyment. Karen and Michelle share personal stories, practical advice, and encouragement to help solo PR pros find balance and live a more fulfilling life. Episode Highlights [00:18] Introduction: Karen and Michelle set the stage for today’s topic. [01:00] The double-edged sword of ov...
2025-08-1119 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastBranding, Bravery and Breaking Through with Melissa Vela-Williamson - Episode 308That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson Episode Summary:  Tune in to this powerful episode of That Solo Life featuring Melissa Vela-Williamson, APR, Fellow PRSA, CDP,  an accomplished PR strategist, author, and advocate for inclusivity in communication. Hosts Karen Swim, APR, and Michelle Kane sit down for an intimate chat with Melissa, discussing her inspiring career and successful personal brand. Melissa shares why it is so important to be a little louder and how that benefits your career and lights the way for the next generation. Melissa does not hold back in sharing her ch...
2025-08-0434 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastMedia Under the InfluenceThat Solo Life, Episode 307: Media Under the Influence Episode Summary  In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane tackle the significant and timely topic of "Media Under the Influence." Together, they explore how modern-day pressures, including governmental interference and financial constraints, are impacting media integrity. They examine the implications for public relations, the importance of preserving local journalism, and how a free press is integral to maintaining a democratic society. With their uniquely supportive yet candid approach, Karen and Michelle share their perspective as seasoned communication professionals and empower listeners with actionable insights f...
2025-07-2815 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhere the Wild Things Are - Rethinking Social Media in 2025Title: Where the Wild Things Are - Rethinking Social Media in 2025 Episode Summary:  Social media platforms have changed dramatically, leaving many public relations and marketing professionals questioning their next steps. On this episode of That Solo Life, co-hosts Karen Swim, APR, and Michelle Kane explore the current state of social media and offer practical advice for staying relevant and strategic. They discuss the platforms worth keeping an eye on, how to align your presence with your client's audience, and the importance of balancing professional engagement with personal values. Whether you're an advocate of LinkedIn or wary of TikTok, you’ll...
2025-07-2112 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastAI and the PR Profession: What You Need to Know to Future Proof Your CareerEpisode 305: AI and the PR Profession: What You Need to Know to Future Proof Your Career Episode Summary (00:00) Join hosts Karen Swim, APR, and Michelle Kane as they explore the rapidly changing landscape of public relations in the age of artificial intelligence. This episode dives into AI's potential to reshape the PR industry, with insights from the World Economic Forum's "Future of Jobs 2025" report. Karen and Michelle discuss how PR professionals can stay ahead of AI-driven shifts by combining human creativity and critical thinking with evolving technological skills. Whether you're curious about where PR is heading or eager to future-proof...
2025-07-1417 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Powerful Insights Learned From Going Back To SchoolThat Solo Life Episode 304: The Powerful Insights Learned From Going Back To School Episode Summary Join hosts Karen Swim, APR and Michelle Kane as they welcome Veleisa Patton Burrell, an accomplished PR professional and educator. Together they explore the twists and turns of Veleisa's career—from solo entrepreneurship to agency life, and now as an adjunct professor guiding the next generation of communicators. This candid conversation covers career transitions, the evolving role of PR, the integration of AI in the workplace and education, and the importance of critical thinking. Prepare to be inspired by Veleisa's insights on mentorship, resilience, an...
2025-06-1629 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Folly of AI First StrategiesThat Solo Life, Episode 303: The Folly of AI First Strategies   Episode Summary: In this episode of That Solo Life, co-hosts Karen Swim, APR  of Solo PR Pro and Michelle Kane  of Voice Matters explore the growing trend of adopting an “AI-first” strategy in business and marketing. While artificial intelligence has proven to be a valuable tool, Michelle and Karen argue for a balanced approach that prioritizes human expertise and thoughtful integration. They discuss examples of companies misusing AI, how it impacts customer experiences, and smart ways organizations can combine AI with human i...
2025-06-0913 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Solo Perspective: Appreciating The Challenges Of Corporate LifeEpisode Summary: What’s it really like to hop the fence between corporate life and solo entrepreneurship? Join co-hosts Michelle Kane of Voice Matters and Karen Swim of Solo PR Pro in this lively discussion about the contrasts between these two worlds. From navigating corporate protocols to enjoying the streamlined, impactful decision-making as a solo pro, they explore the lessons learned, the unique challenges, and the joys of creating your own career path. Whether you’re considering becoming your own boss or just want to appreciate your current work environment, this episode offers valuable insights and some laughs alon...
2025-06-0211 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Need for Thoughtful Engagement in an Age of ClickbaitEpisode 301 - The Need for Thoughtful Engagement in an Age of Clickbait  Podcast Hosts: Karen Swim, APR & Michelle Kane  Release Schedule: New episodes every Monday  Episode Summary: In this thought-provoking episode of That Solo Life, Karen and Michelle take a critical look at the current state of social media and the challenges of thoughtful engagement in a world dominated by clickbait culture. They discuss how the drive for visibility and engagement often leads to misinformation, manipulation, and the decline of meaningful discourse. The hosts share their perspectives as PR professionals on the deeper res...
2025-05-2614 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow To Manage Sticky Situations In PRThat Solo Life Podcast, Episode 300 Episode Title  How To Manage Sticky Situations In PR Episode Summary  Welcome to the 300th episode of That Solo Life! 🎉 Karen Swim, APR, and Michelle Kane reflect on their podcasting milestone before tackling a topic every PR professional can relate to – dealing with "sticky situations." From unscripted comments in interviews to inappropriate client behavior at events, Karen and Michelle share experiences, insights, and strategies to prepare for and manage these challenges with professionalism. They emphasize preparation, setting clear boundaries, and protecting your own reputation as a PR practitioner while navigating these tricky waters...
2025-05-1918 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Can Do Spirit of PR Practitioners Crosses GenerationsThat Solo Life Episode 299 Episode Title  The Can Do Spirit of PR Practitioners Crosses Generations Episode Summary  The hosts, Karen Swim, APR, of Solo PR Pro, and Michelle Kane of VoiceMatters, discuss key findings from the USC Annenberg Global Communication Report for 2025, focusing on Gen Z’s growing presence in the workforce and what that means for public relations professionals.  Key takeaways include: Flexibility prioritized over pay: Nearly half of Gen Z employees value workplace flexibility more than higher salaries, suggesting shifting work-life balance priorities.  Concerns over AI's impact: A significant portion of Gen Z is w...
2025-05-1215 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastPR Potpourri: A Look Back at Q1 2025That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025 This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key topics: The struggles with PR tools and technologies, which often fail to keep up with the rapidly changing industry. This leaves PR practitioners having to "hack together" solutions to get the job done. The broader cultural issues of overwork and lack of work-life balance in the PR and communications field, which contribute to fatigue and burnout. The challenges of...
2025-05-0523 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Big Idea with Jess SatoThat Solo Life - Episode 296: The Big Idea with Jess Sato Episode Summary  This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought leaders can identify their “big idea,” use it to stand out in a crowded marketplace, and create lasting change. Whether you’re looking to refine your messaging, grow your visibility, or tack...
2025-04-2836 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastDo They Know About Solos? Exploring Opportunities for Solo PR ProsIn This Episode What exactly do Solo PR Pros do, and how do companies find and engage with them? Many businesses are on the lookout for talented professionals to help with marketing, communications, and PR, but they often don’t know where to start. This week, Karen and Michelle unpack how Solo PR Pros can make themselves more visible and connect with companies that need their services. From networking tips to leveraging LinkedIn and exploring industry forums, they discuss practical strategies to help you stand out. Whether you’re a seasoned Solo or new to the...
2025-04-1414 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastNational Days and Awareness Months and How to Manage in 2025That Solo Life, Episode 294: National Days and Awareness Months and How to Manage in 2025   Summary: This podcast episode discusses the abundance of "national days" and how PR professionals and marketers should approach aligning their client initiatives with these events. The key points are: There is an overwhelming number of these "national days" which can become diluted and ignored by the public. These days can be divided into two categories: awareness/educational campaigns vs. marketing-driven events. For awareness months/days related to important causes, it can make sense to a...
2025-04-0712 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy It's Time to Advance AI Discussions in PRThat Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR In This Episode  Join Karen Swim, APR and Michelle Kane  as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently.  What We Cover in This Episode:  MuckRack's "State of AI in PR" report and key takeaways  Why PR pros need to move beyond basic...
2025-03-3112 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastUtilizing Zero Click Content for Better EngagementThat Solo Life, Episode 292: Utilizing Zero Click Content for Better Engagement In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations.  As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to fostering genuine engagement with your audience. Traditionally, the mantra has been to lead potential clients to our websites, but zero click content allows you to present valuable information in a...
2025-03-2411 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastPersonal And Professional Challenges Of CybercrimeEpisode Summary:  Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape.    What You’ll Learn:  Personal tips to guard against scams like phishing texts, spoofed calls, and fraudulent emails.  Why vigilance is key for protecting private information and financial assets.  How PR professionals can ensure...
2025-03-1715 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Good, The Bad, and The Ridiculous of WordplaySummary: Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think. Key Takeaways: Wordplay as a Connection Tool: Learn how effective wordplay can draw in and unify your audience by balancing the familiar with a fresh twist. Intent Is...
2025-03-1017 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe New Challenges in Managing Brand ReputationThat Solo Life, Episode 289: The New Challenges in Managing Brand Reputation Summary This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanced responses rather than knee-jerk reactions. They emphasize the need for civility, context, and an understanding that not every mistake or misstep warrants an extreme public backlash. The hosts also acknowledge the difficulty of...
2025-03-0317 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastCombatting Ghosting In The Professional WorldThat Solo Life Episode 288: Combatting Ghosting In The Professional World   Summary In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are: Avoid situations where no response is expected, like applying to job postings or responding to RFPs without any prior interaction. Try to force human interaction instead. When meeting with a prospect, ask questions to prequalify them and ensure they are serious about hiring an agency or employee. Look for red flags like n...
2025-02-2426 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastConfidence, Capability and Why PR Needs More CollaborationIn This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include: Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR agencies. However, solo practitioners offer unique value, such as more personalized attention for clients and the ability to assemble specialized teams as needed. The PR industry should do more to embrace and empower solo and independent practitioners, rather than marginalizing them.
2025-02-1712 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhat You Need to Know to Become a Solo PR Pro in 2025In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a Solo PR Pro business realistic in 2025? Karen and Michelle tackle that question as they discuss the opportunities and challenges of making the leap to a Solo PR Pro career.  The co-hosts discuss the various factors that might lead someone to make the leap into self-employment. They emphasize that while the media landscape has changed significantly, the core skills of c...
2025-02-1015 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow to Find Joy and Make an Impact in PRThat Solo Life Episode 285: How to Find Joy and Make an Impact in PR   In This Episode   In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025. The year has kicked off with an overwhelming amount of information and events happening both in the United States and global. As chaos reigns, it is important for public relations to stay grounded.  Michelle and Karen explore the nec...
2025-02-0315 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow PR Pros Can Use an Audit to Unlock Social Media SuccessThat Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success In This Episode Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode  include: Conducting a social media audit can provide valuable insights to help organizations improve their social media presence and effectiveness, even if the audit process seems daunting at first. It is critical to deeply understand your target audience personas and tailor content and messaging accordingly, rather than trying to...
2025-01-2730 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastQuality Over Quantity Will Drive PR In 2025That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025 In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite and the importance of building meaningful relationships within organizations. Communication professionals understand that their effectiveness hinges on the quality of information and insights they can gather from various levels of an organization, particularly from executive leadership. The conversation kicks off by acknowledging the challenges communicators face in accessing the C-suite, often due to internal politics or organizational structures that...
2025-01-2016 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastTrends, Trust And Technology - What's Ahead In 2025That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025 In This Episode Join us for Part Two of our PR Trends discussion In this episode of That Solo Life. Co-hosts Karen Swim  and Michelle Kane continue their discussion on the trends they believe will shape the public relations and communications landscape in 2025. We dive into analytics, trust, technology and the predicted trends that are still struggling to catch on.  We kick off the discussion by emphasizing the need for PR professionals to harness data analytics more effectively. Drawing from our recent conversation with Lisa Ge...
2025-01-0616 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhat Lies Ahead For PR Pros In 2025That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025   In This Episode   In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR professionals in 2025.    The hosts kick off the discussion by addressing the importance of cross-cultural sensitivity, especially in light of recent setbacks in Diversity, Equity, and Inclusion (DEI) initiatives. Despite the political climate and the dismantling of formal programs, they emphasize that the need for effective communication with diverse audiences remains critical. As comm...
2024-12-3012 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastMagic Wands And Flying Carpets - The Myths And Realities Of PRThat Solo Life, Episode 280: Magic Wands And Flying Carpets - The Myths And Realities Of PR In This Episode   The understanding about the role of Public Relations can vary widely from being a vanity function to having the ability to save a failing company. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane engage in a lighthearted yet serious discussion about the common misconceptions about public relations (PR) and the challenges faced by PR professionals and the businesses they serve. There are things that PR simply cannot fix. K...
2024-12-2315 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Power of Storytelling in an AI WorldThat Solo Life, Episode 279: The Power of Storytelling in an AI World In this Episode A dying man walks onto a stage and opens his talk with photos of his CAT scans and in seconds has the entire room in laughter. Professor Randy Pauch gave this TED Talk and it still serves as a powerful example of the power of stories. In this episode of That Solo Life, we welcome back story strategist, Lisa Gerber of Big Leap Creative to talk about storytelling and why it matters more than ever. We kick off the conversation...
2024-12-1628 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastKey Lessons from Tiny Businesses that Made Big MovesThat Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big Moves In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane welcome Elaine Pofeldt, an independent journalist and speaker specializing in entrepreneurship and careers. Elaine is the author of, The Million Dollar One-Person Business and Tiny Business, Big Money. The conversation kicked off with a discussion about the evolving landscape of work, particularly the significant role that artificial intelligence (AI) is playing in the business today. Elaine shared her observations on how public relations professionals and marketers are...
2024-12-0939 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThat Solo Life Episode 277: Quick Things to Check Off Before the Year EndsThat Solo Life, Episode 277: Quick Things to Check Off Before the Year Ends In This Episode  In this episode of That Solo Life , Karen Swim, APR and Michelle Kane discuss a few simple tasks that solo business owners need to consider as the year comes to a close.  The co-hosts kick off the discussion with information about the Corporate Transparency Act and the necessity for business owners to complete their BOI filing. Karen emphasizes the ease of the process, sharing her own experience and encouraging listeners not to overlook this important legal requirement. Karen and Michelle also to...
2024-12-0218 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHeart And Humanity: Delivering Authentic Messages In the AI AgeThat Solo Life, Episode 276: Heart And Humanity: Delivering Authentic Messages In the AI Age In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the intersection of technology, nostalgia, and the human experience, particularly in the context of recent advertising trends and societal shifts. The conversation kicks off with discussion about a recent Coca-Cola commercial that was created using AI technology. The hosts note that the commercial has been criticized by some viewers as being "creepy" and lacking the human touch that people expect from holiday advertisements.,  highlighting a...
2024-11-2516 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastGet Proactive with Acquiring New ClientsThat Solo Life, Episode 275: Get Proactive with Acquiring New Clients   In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss strategies for solo PR professionals and marketers to improve their own business development and marketing efforts. Key points include: The importance of using your own channels (e.g. YouTube, social media) to share your expertise and build your audience, rather than just focusing on client work. Techniques to reclaim time and be more efficient, such as using automation tools and AI to streamline administrative t...
2024-11-1814 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastFive Things Solo PR Pros Should Do Before The New YearThat Solo Life, Episode 274: Five Things Solo PR Pros Should Do Before The New Year   In This Episode The final quarter of the year is here, and we are all sprinting toward the finish line. But before we close the books on 2024, there are a few things to do to prepare for 2025. In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane cover five things to do (and think about) before we close the books on this year. Karen and Michelle kick off the discussion by highlighting t...
2024-11-1121 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastBeing a PR Pro in the Age of MistrustThat Solo Life, Episode 273: Being a PR Pro in the Age of Mistrust In this Episode   In this episode of That Solo Life, co-hosts  Karen Swim, APR and Michelle Kane discuss the pressing issues of declining trust in institutions and how it impacts the practice and perception of the public relations industry.    The co-hosts discuss how the lack of trust has allowed for the proliferation of false narratives, making the PR professional's job more difficult and vital than ever. They emphasize the importance of PR professionals in protecting brand reputation, serving as strategic coun...
2024-11-0416 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastFinding Balance: How Hobbies Enhance Professional Life with Paula MacDonaldThat Solo Life, Episode 272: Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald In this Episode In this episode of That Solo Life , we had the pleasure of welcoming Paula MacDonald, a dynamic solo PR practitioner with a fascinating background in film production and technical theater. As the Principal Consultant of ImageSuite PR in St. Petersburg, Florida, Paula has successfully transitioned from an aspiring student filmmaker to a creative force in the public relations industry. Her unique storytelling skills, honed at the prestigious USC School of Cinematic Arts, allow her to serve a diverse range of clients in...
2024-10-2823 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy and How to Raise Your Solo PR RatesThat Solo Life, Episode 271: Why and How to Raise Your Solo PR Rates In this Episode In this episode of That Solo Life  co-hosts Karen Swim, APR and Michelle Kane welcome back one of their favorite guests, Chip Griffin, from the Small Agency Growth Alliance. The episode centers around a crucial topic for PR professionals and marketers who work independently: raising rates. We kick off the discussion by acknowledging a common challenge faced by solos and small agencies—undercharging for their services. Chip emphasizes that most professionals in this space undervalue their work and are often hesitant to...
2024-10-2127 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy We Need Truth Over Politics in a CrisisThat Solo Life, Episode 270: Why We Need Truth Over Politics in a Crisis In this Episode   Recorded in the aftermath of Hurricane, this episode of "That Solo Life" podcast looks at the issue of misinformation in the wake of a crisis. Hosts, Karen Swim, APR and Michelle Kane  examine the real world impact of mis-, mal- and disinformation during a regional crisis.   The hosts emphasize the need to avoid misinformation and politicization during such crises. They also emphasize the importance of having a decision framework in place to help clients navigate appropriate responses and...
2024-10-1413 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastCheesy Lessons In Crisis Management From A Viral MishapThat Solo Life, Episode 269: Cheesy Lessons In Crisis Management From A Viral Mishap In this Episode   In episode 269 of “That Solo Life” podcast, Karen Swim, APR and Michelle Kane discuss the viral video of a customer receiving a mac and cheese order without the macaroni, and how the business handled the situation by responding with a humorous TikTok video. The hosts highlight the important lessons for PR and marketing professionals, including the value of social media monitoring and responding appropriately to negative sentiment. They also emphasize the importance of clear internal communication and ensuring employees understand the produ...
2024-10-0717 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy Media Literacy is Crucial in an Age of UntruthsThat Solo Life, Episode 268: Why Media Literacy is Crucial in an Age of Untruths In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kaen discuss the importance of media literacy and combating misinformation, particularly for public relations professionals. The hosts highlight how the rise of AI and deepfake technology has made it increasingly difficult to discern truth from fiction. They emphasize the responsibility of PR pros to educate their clients and the public on verifying information, monitoring for misuse of brand assets, and providing tools to fact-check claims. The discussion also touches...
2024-09-3015 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastBeyond the Pretty: Understanding the True Value of PRThat Solo Life, Episode 267: Beyond the Pretty: Understanding the True Value of PR In this Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane dive into the evolving landscape of public relations and marketing, particularly focusing on the value of strategic thinking in our professions. We kick off the conversation by reflecting on how the perception of PR has shifted over the years—from being seen as mere party planners to now being equated with the creation of visually appealing content, such as social media reels. Michelle highlights the importance of re...
2024-09-2313 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastNavigating the New Normal of AIThat Solo Life, Episode 266: Navigating the New Normal of AI  In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane delve into the complex and evolving relationship between artificial intelligence (AI) and the world of public relations (PR). The episode kicks off with a discussion about the recent controversy surrounding the NaNoWriMo project and its use of AI, sparking a broader conversation about the role of AI as a tool in the PR profession. Karen and Michelle emphasize the inevitability of AI's presence in the industry and stress the importance o...
2024-09-1616 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow PR Pros Can Leverage that Back to School EnergyThat Solo Life, Episode 265: How PR Pros Can Leverage that Back to School Energy   In this Episode It’s back to school season and for Solo PR Pros it’s a great time to refresh and reset. In today’s episode Karen Swim, APR and Michelle Kane dive into the topic of embracing a back-to-school mindset as solopreneurs. As the fall season approaches, they discuss the importance of self-care, professional development, and rejuvenation in order to stay sharp and serve clients effectively. The hosts highlight the significance of taking time for personal growth, whether through workshops, online courses...
2024-09-0916 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Client Conversations You Need to Have NowIn this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane  dive into the importance of year-end client conversations for PR professionals and marketers. As the final quarter of the year approaches, the hosts emphasize the significance of checking in with clients to ensure alignment, satisfaction, and strategic planning for the upcoming year. The hosts discuss the necessity of conducting a health check with clients, focusing on both the health of the client's business and the effectiveness of the PR program. They stress the value of open and honest conversations, allowing f...
2024-09-0218 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow To Transform PR With Trauma-Informed Practices with Kahshanna EvansThat Solo Life, Episode 263:  How To Transform PR With Trauma-Informed Practices with Kahshanna Evans In this Episode In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane are joined by the passionate and inspiring Kahshanna Evans, a senior strategist at Kissing Lions Public Relations. Kahshanna's expertise lies in community building through communication strategy, corporate social responsibility, and trauma-informed communications management. Kahshanna shares her journey into the trauma management space, highlighting her background in fashion, film, and television before delving into transformational well-being studies. Her lightbulb moment came during a trauma-informed outreach program, leading her t...
2024-08-2632 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastEstablishing and Proving the Value of Public RelationsThat Solo Life  Episode 262: Establishing and Proving the Value of Public Relations In this Episode In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss the ongoing challenge of establishing and proving the value of public relations work to clients. Independent PR professionals must navigate the complexities of demonstrating the impact of their efforts in a landscape where marketing, advertising, and PR often get lumped together. The hosts discuss the importance of metrics and measuring the success of PR campaigns, especially in times of economic uncertainty where clients may be m...
2024-08-1915 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastOn the Edge of EthicsThat Solo Life  Episode 261: On the Edge of Ethics   In this Episode Has being edgy gone too far? In today’s episode of That Solo Life podcast, Karen Swim, APR and Michelle Kane discuss the controversial topic of sensationalized headlines and the impact they have on the dissemination of accurate information. The hosts discuss the fine line between grabbing attention and misleading the audience, especially in today's media landscape where clickbait headlines are prevalent. Karen and Michelle discuss a recent example of the Olympics and the false narrative surrounding a boxer from Algeria to h...
2024-08-1215 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow To Break In or Out of Being a Solo PR ProThat Solo Life  Episode 260:  How To Break In or Out of Being a Solo PR Pro   In this Episode Do you want to make the leap to being a Solo PR Pro? Or are you a Solo longing for the steady rhythm and challenge of an in-house job? In today’s episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane discuss diving in or out of being a Solo P Pro. Life is not stagnant and that applies to your PR career. We all navigate different seasons of life and our c...
2024-08-0517 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow To Keep Your Head When Everyone Is Losing TheirsThat Solo Life  Episode 259:  How To Keep Your Head When Everyone Is Losing Theirs In this Episode Today’s episode of "That Solo Life," features an honest discussion about the challenges of the modern workforce and how Solo PR Pros can successfully navigate the toxicity and stress that has become all too prevalent. Corporate employees are faced with overwhelming demands and pressures -from mandatory office returns to being burdened with more work and fewer people - the landscape is filled with challenges that impact not only employees but also independent consultants that serve these organizations.
2024-07-2914 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastDisconnect, Divisions and the Urgent Need for Diligence in CommmunicationThat Solo Life  Episode 258:  Disconnect, Divisions and the Urgent Need for Diligence in Communication In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim, APR tackle the profound impact of words in communication, particularly for PR and marketing professionals.  The conversation turns to the ethical considerations of communication, with both hosts highlighting the power and responsibility that come with crafting messages. They stress the significance of using words to inspire positive actions and foster connections, especially in a time marked by detachment and distrust in institutions. Karen and Michelle ack...
2024-07-2217 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow PR Pros Can Stand Strong in Uncertain TimesThat Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times In this Episode The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the challenges extend to ensuring that they sustain their livelihood while serving others. In today’s episode Karen Swim, APR and Michelle Kane, discuss the importance of protecting yourself and your business during times of instability. Instability seems to be the new normal. The economy, political landscape, and climate are just a...
2024-07-1513 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastPR Challenges: Post-Pandemic - Events, Energy Levels, and Customer ServiceThat Solo Life, Episode 256: PR ChallengesPost-Pandemic : Events, Energy Levels and Customer Service  In this Episode   In this episode, Karen Swim and Michelle Kane, discuss the various challenges and changes that the post-pandemic era has brought to the PR industry. The pandemic had a significant impact on in-person events and interactions. The hosts discuss how shifting priorities, increased workloads, and changing interests have made it challenging to plan and attend events, leading to a reevaluation of traditional event strategies. Karen and Michelle also touch upon the shift in energy levels post-pandemic, noting how many ind...
2024-07-0121 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Powerful Reasons PR Pros Must Vet EverythingThat Solo Life, Episode 255:  The Powerful Reasons PR Pros Must Vet Everything   In this Episode In episode 255 of “That Solo Life,” Karen Swim and  Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more. The hosts discussed how the recent news of Justin Timberlake's DWI arrest highlighted how one misstep can bring up a person's entire history of mistakes. The incident serves as a reminder of the significance of vigorously researching individuals or organizations before committing to work with them or to work with your clients...
2024-06-2412 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Work of Diversity, A Conversation with Anetra HenryThat Solo Life, Episode 254:  The Work of Diversity - A Conversation with Anetra Henry   In this Episode   Anetra Henry, Senior Director of Strategic Initiatives at the Institute for Public Relations joins Karen Swim, APR and Michelle Kane on today’s episode of “That Solo Life.” Anetra is a passionate storyteller and strategic messaging guru, known for her expertise in research and advocacy for diversity and inclusion. The episode delved into a recent study, led by Anetra, "Collaborators for Change," which focused on the relationship between Chief Communications Officers (CCOs) and Chief Diversity Officers (CDOs) in...
2024-06-1745 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe PR Measurement Strategy You Need to GrowThat Solo Life, Episode 253:  The PR Measurement Strategy You Need to Grow   In this Episode In this episode of "That Solo Life," co-hosts Michelle Kane and Karen Swim discuss another side of measurement in the PR industry. While measurement discussions typically focus on client work, Karen and Michelle talk about the importance of tracking tactics and metrics within your own Solo PR Pro business. Karen emphasizes the tendency of PR professionals to prioritize client success over their own business metrics. She stresses the importance of tracking financial metrics to identify the most profitable clients and types of wo...
2024-06-1011 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHappy Everything, What We Get Wrong About Holiday MessagingThat Solo Life, Episode 252: Happy Everything, What We Get Wrong About Holiday Messaging In this Episode In this episode of "That Solo Life," co-hosts Karen Swim and Michelle Kane reflect on Memorial Day and discuss the importance of thoughtful messaging around holidays. Michelle and Karen discuss the post-Memorial Day weekend vibes and the common trend of using "happy" in front of every holiday, including somber ones like Memorial Day. The hosts discuss the need for more conscientious messaging, honoring the historical context of holidays. Karen and Michelle reflect on the role of PR professionals in preserving the...
2024-06-0512 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastFinding Balance And Minimizing Burnout In A Chaotic WorldThat Solo Life, Episode 251: Finding Balance And Minimizing Burnout In A Chaotic World In this Episode In this episode of "That Solo Life," co-hosts  Karen Swim, APR and Michelle Kane delve into the topic of navigating fatigue and finding balance in the midst of global stressors and personal challenges. This Mental Health Awareness Month episode kicks off with a discussion about the impact of external factors such as the pandemic, economic instability, and political tensions on individuals' energy levels and overall well-being. Karen and Michelle reflect on the collective exhaustion felt by many in 2024, highlighting the ongoing e...
2024-05-2719 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhy PR Pros Need to Level Up Their Personal BrandWelcome to another episode of That Solo Life, where we dive into the world of PR and marketing for independent professionals. In this episode, we discuss the power of personal branding in the PR industry. Publicists have recently been in the spotlight, from the Oscars to various articles highlighting their work. This recognition serves as a reminder for solo PR professionals like us to also focus on promoting ourselves, not just our clients. Karen and Michelle delve into the importance of personal branding and how it can impact our businesses. While some may feel uncomfortable...
2024-05-2012 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastHow to Avoid the Dreaded Reviewer's Remorse  That Solo Life, Episode 249: How to Avoid the Dreaded Reviewer's Remorse   In this Episode   In this episode of "That Solo Life," Karen and Michelle dive into the common struggle of "reviewer's remorse" that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into the process.   They  emphasize the importance of establishing a clear review process with clients, setting expectations early on, and limiting the number of reviewers to essen...
2024-05-1314 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe New Balancing Act of CommunicationThat Solo Life: Episode 248 The New Balancing Act of Communication In this Episode   It’s a balancing act! Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters dive into the challenging topic of addressing current social and political conflicts in the workplace. The episode opens with a discussion about the ongoing Israeli-Gaza conflict and the protests happening across the United States, setting the stage for a conversation on how communication professionals can guide their clients through navigating these complex issues.   The conversation also touches on the evolving role of public rela...
2024-05-0615 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastEverything Old is New AgainThat Solo Life: Episode 247 Everything Old is New Again In this Episode Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses. Today’s  conversation is sparked by an email from Peter Shankman, the founder of the original "Help a Reporter Out" platform, which was eventually sold to a large corporation. Shankman has now launched a new platform called "Help Every Reporter Out," and in his announcement he shared his “back to basics” inspiration and how it led him to return...
2024-04-2914 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastEthical and Legal Challenges of the Modern PR ProThat Solo Life: Episode 246 Ethical and Legal Challenges of the Modern PR Pro with Special Guest, Cayce Myers New episodes every Monday In this Episode "That Solo Life" podcast hosts  Karen Swim, APR and Michelle Kane sit down with Cayce Myers, Ph.D., LL.M., J.D., APR,  an experienced public relations professional and author. In this episode, Myers discusses his latest book, "The Rules of Public Relations, Legal and Ethical Issues and Contemporary Practice," which tackles the intersection of public relations, law, and ethics. Myers emphasizes the importance of understanding the legal implications of PR...
2024-04-2225 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastLanguage, Landmines And The Peril Now Facing PR ProsThat Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves.  In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into the topic of avoiding generation gaps and cultural miscommunications. In our discussion, we highlight how the emergence of a multigenerational workforce and multicultural society has made communication more complex. Together, we explore examples of misunderstood terminology, redefined norms, and quickly shifting cultural contexts. All of which could potentially i...
2024-04-1515 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastWhat They Think We Do, What We Really Do And How To Bridge The GapThat Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen Swim take you through the frustrations and challenges of people not understanding the role of public relations and the overlooked intricacies of articulating and demonstrating the value of public relations to clients and the public. In this episode, you'll discover: The Perception Dilemma: Why the general public and even clients may...
2024-04-0819 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastMedia, Mayhem and What Happens in a Small TownShow Notes for That Solo Life: Episode 242 In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today. Episode Highlights: Discussing the Muckrack 2024 State of Journalism Report. We dig into the latest findings and what they mean for the future of journalism. What are the new challenges and opportunities for those in media relations? Check out the full report here: Muckrack 2024 State of Journalism The Art of Storytelling .Why storytelling remains the heart of compelling...
2024-04-0120 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastNavigating the New Terrain of Labor Laws for Solo PR ProsIn This Episode: Join us as we dissect the implications of the Department of Labor's recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan provides in-depth insights on staying compliant and the potential impacts on solo public relations businesses. Episode Highlights: Understanding the Rule Change: Explore the specifics of the Department of Labor's new guidelines with our expert guest. Impacts on Solo PR Pros: Learn what solo PR professionals need to do differently to...
2024-03-2527 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastThe Hangover Episode: Oscar, Kate, and the Lost HourIf you’re still feeling the effects of springing forward into daylight savings time, recovering from St. Patrick’s Day or are still wondering what is going on with the royals, in this episode we talk about it and how there’s a PR lesson in everything.   Special Offer for Solo PR Pros, Freelance Consultants, and Small business owners: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Get News from Solo PR...
2024-03-1820 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastCreative PR Strategies in the New Media LandscapeIt’s no secret the media landscape is changing and it’s only intensifying the effect on how PR pros do media relations. In this episode we talk about taking the time to evaluate our tactics and get creative  to reach our client’s audiences.   Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Get News from Solo PR Pro: Join our email list.  
2024-03-1114 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastIt's Now Time To Give Solo PR Pros Their RespectToday we’re talking about the challenges we face as self-employed professionals in a world where certain sectors of the business world and governmental policies just don’t get us, favoring traditional employment over independent work. From pricing of tools and products to respecting the value solos bring to the table, it’s time to give solo PR pros our respect.   Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.  ...
2024-03-0416 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastConflict, Criticism and the Modern Solo PR ProOn this episode we're chatting about how different generations handle criticism, especially after some Super Bowl ad backlash. We dive into why tough love is key in PR and how it's essential for solo PR pros to get real with clients. Plus, we tackle the big question: How do we teach the next gen these crucial soft skills? Tune in for an honest, straight-talk session on the art of handling the hard stuff in PR.   Special Offer for Solos: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing B...
2024-02-2619 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastTrend Chasing, Taylor Swift and Why Everyone Needs to Calm DownIn this episode, Karen and Michelle discuss the pitfalls of blindly following trends in the PR and marketing world. It’s important to keep strategies aligned with a brand's core values and mission. “Going viral” is not a meaningful goal if it doesn’t translate into meaningful engagement or revenue.     Special Offer: Lettuce is teaming up with Solo PR Pro to offer you a free, game-changing Business Assessment Program. Be one of the first 1,000 savvy PR pros to join.   Transcript Michelle Kane (00:17): Thank you for joining us...
2024-02-1919 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastSmall Budget PRThe whole point of operating as a solo PR pro or small agency is the ability to build the business that is right for you. But let's face it, there are many people out there who are only going to be comfortable with a certain budget level. In this episode, we want to help you to think creatively about when someone comes your way and they maybe don't have the budget that you desire.   Bonus: information about the exciting Solo PR Pro offer courtesy of Lettuce.   Transcript Michelle Kane (00:03):...
2024-02-1217 minThat Solo Life: The Solo PR Pro Podcast
That Solo Life: The Solo PR Pro PodcastSealing the Deal: Is Outsourcing PR Sales a Good Idea?As a solo PR pro or small agency, is it ever a good idea to outsource your sales? It depends. In this episode we talk about how there is no right or wrong answer, only the answer that works for you and your business.    Transcript Michelle Kane (00:03): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. How are you today, Ka...
2024-02-0519 min