Shows
Tekpon SaaS Podcast272 Send newsletters and grow your loyalty program | Podcast with Rares Banescu - theMarketer
theMarketer is a fast-growing software company that took shape in Bucharest, Romania. The platform was created as a resistance movement against the soaring costs of online advertising which burden digital entrepreneurs. theMarketer empowers companies to communicate better and smarter and improve relationships with their clients without burning their cash on low-yielding marketing campaigns. In short, we’re about making the most out of the least.
Connect with Rares 👇
theMarketer: https://themarketer.com/
LinkedIn: https://www.linkedin.com/in/rares-banescu/
Tekpon is a marketplace that helps people find the right software for their business. With a user-centric design, it offers a com...
2024-11-0129 min
theMarketer PodcasttheMarketer Podcast Season 1 Episode 12: Could Loyalty Be the Missing Piece in Your Email Campaigns?
In this episode, we're excited to host Chad S. White, Head of Research at Oracle Digital Experience Agency and a renowned authority in email marketing. With a career marked by his role as the author of four editions of Email Marketing Rules and nearly 4,000 insightful posts and articles, Chad's expertise is unparalleled. He was also honored as the ANA’s 2018 Email Marketer Thought Leader of the Year.
Chad delves into the integration of loyalty strategies with email marketing, offering actionable insights on how to blend customer loyalty efforts with email campaigns. He explores best practices for automation and the nu...
2024-08-2933 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 11: Does Email Marketing Deliver the Highest ROI?In this episode, we’re thrilled to welcome Kath, CEO of Holistic Email Marketing and a leading authority in email marketing.
With 26 years of experience and the 2021 ANA/EEC Email Marketers Thought Leader of the Year award, Kath is also the author of the best-selling book “Holistic Email Marketing.”
She delves into the power of A/B testing, automation, and persuasive copywriting, offering valuable insights on how to enhance your email marketing strategy. Discover how these techniques can optimize your campaigns and drive substantial results.
Tune in to learn from one of the industry’...
2024-08-2233 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 10: Will AI Replace Email Marketers?In this special episode of our podcast, we welcome Dan Oshinsky, founder of Inbox Collective and former Director of Newsletters at The New Yorker and BuzzFeed, Dan knows how to build loyal audiences through email.
Join us as Dan shares his thoughts on AI in email marketing, tips for crafting effective calls to action, and whether you can transform your email list into a business. We’ll also discuss what to avoid when sending political email campaigns, how to manage domain reputation, and much more!
Don’t miss this epis...
2024-08-1534 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 9: Transforming Subscribers into RevenueIn this episode, Luc shares his deep insights into the world of email marketing and its crucial role in driving revenue. Don't miss this episode where you'll learn:
How to effectively track email marketing attribution and understand its impact on overall sales.
The importance of customer journey mapping in different markets and industries.
Strategies for engaging dormant email subscribers without overwhelming your audience.
Best practices for lead generation through email marketing, including the role of pop-ups.
Techniques for maintaining clean email lists and improving deliverability rates.
Tips...
2024-08-0832 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 8: Master Email DeliverabilityDon't miss this episode where you'll learn:
The importance of SPF, DKIM, and DMARC for email deliverability.
How to maintain clean email lists and keep user engagement high.
Effective techniques for warming up new and tarnished email lists.
Identifying and avoiding different types of spam traps.
Understanding hard and soft bounces and their implications.
How email can be a two-way communication channel to boost customer satisfaction.
The benefits of segmenting email lists based on user behavior and demographics.
Personalization strategies to improve email...
2024-08-0134 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 7: How 3 Simple Emails Generated $1 MillionFrom generating $1 million with just three emails and doubling conversions to achieving high ROI by blending SMS with email marketing. Discover how Diana optimized campaigns to enhance relevance and boost conversions.
In this special episode of our podcast, we welcome Diana Badelita, a holistic email marketing expert with over six years of experience in the digital marketing industry. Her unique blend of cinematic flair and strategic insight has driven high conversion rates for top-tier clients at one of Europe's leading agencies.
From solving delivery issues to enhancing email reputation...
2024-07-2533 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 6: Mastering Email Marketing Capture to Conversion StrategiesIn this special episode of our podcast, we welcome Jessica Best, the Chief Strategist at BetterAve, to share her profound expertise in email marketing.
Jessica will dive into innovative strategies that leverage data-driven insights, automation, and personalization to transform your email campaigns. Learn how to optimize your marketing efforts for maximum ROI and substantial business growth.
Don’t miss this episode filled with actionable tips and expert advice from Jessica on turning email marketing into a pivotal element of your digital strategy.
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Not all businesses are created equal, bu...
2024-07-1833 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 5: The Power of A/B Testing for Subscriber EngagementIn this special episode of our podcast, Andrei Manolache, Lead Account Manager at Hold Marketing, shares his expert insights on mastering email marketing.
Join us as Andrei reveals strategies to enhance your email campaigns through personalized communication, effective segmentation, and automation techniques. Discover how to maximize conversions and achieve substantial growth without extra costs or effort.
Learn from Andrei how to turn your email marketing into a powerful tool for business success.
Don't miss this engaging episode packed with valuable tips for optimizing your digital marketing efforts!
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Not all businesses are created equal...
2024-07-1130 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 4: Maximizing Email Engagement for E-commerce Growth
In this special episode of our podcast, Victor Duluță, founder of 247Digital, unveils the secrets behind the best email send times.
Join us as we explore how to optimize the timing of email campaigns to maximize open rates, boost engagement, and achieve outstanding results without additional costs or efforts.
Learn directly from Victor how to transform your email marketing strategy into a growth engine for your business.
Don't miss this captivating episode filled with valuable insights for digital marketing success!
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Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to...
2024-07-0433 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 3: Email Goldmine is the Sending TimeIn this episode, we uncover the secrets behind the best email send times with our special guest, Bogdan Sîrbu, CEO of Full Out Media.
Curious to learn about the perfect timing to maximize your email open rates, boost engagement, and achieve outstanding results without extra costs or effort?
Discover these insights and much more in this episode.
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Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, d...
2024-06-2729 mintheMarketer PodcasttheMarketer Podcast Season 1 Episode 2: Unlocking Email Success by Focusing on Loyal CustomersIn this episode, discover why investing in your existing customers is more beneficial than chasing new ones! Our special guest, Metodi Kanazirski, reveals his email marketing secrets, sharing insider tips and proven strategies. Curious about how to build lasting relationships, maximize results, and save money?
Tune in for all the answers and more!
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Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful relationships with those w...
2024-06-2030 min
theMarketer PodcasttheMarketer Podcast Season 1 Episode 1: eMail Marketing Best Open Rate EverIn this episode, we find out what was the best Open Rate that our special guest, Lajos Boros, had…
Are you curious to learn more about building long-lasting relationships with customers, achieving superior open rates, and obtaining remarkable results without significant effort or high costs?
Discover the answers and much more in this episode.
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Not all businesses are created equal, but all should have the right to thrive. In theMarketer, a podcast dedicated to email marketing and customer loyalty, we discuss all the tools needed to attract, delight, and build meaningful rela...
2024-06-1329 min
Il fare Impresa Forte e GentileIntervista al più forte Growth Hacker d'ItaliaIn questo episodio del podcast vado ad intervistare Raffaele Gaito, il punto di riferimento in Italia per quanto riguarda il Growth Hacking. Nell'intervista siamo andati, sia a rimarcare i fondamentali della materia, sia a rispondere ai dubbi amletici che tempestano la mente di ogni StartUpper.Buon Ascolto!📸 Seguimi su Instagram: / daniele_themarketer ❤️ Entra nella mia Community "Il Fare Impresa Forte e Gentile": / discord ✉️ Iscriviti alla mia newsletter "Gazzetta D'Impresa": https://www.danieledifederico.net/new...Canali di Raffaele:👨🏽💻 Sito Web: https://www.raffaelegaito.com/📸 Instagram: http...
2023-10-211h 01
The Mindful MarketerEpisode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani BovaEpisode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova “The fastest way to get customers to love your brand is to get employees to love their job." In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable. We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book. Show highlights include:
2023-08-0737 min
The Marketer#24 Grilld swings hard at Maccas, Intel swings at Apple, Facebook whistelblowerThe Marketer Podcast with Carma Levene & Clayton Smith keeping you up to date with the biggest news in the marketing world.
Intro
Grill The Marketer last week with Cory Gale, supported by Business Events Perth.
Next Grill The Marketer - 25th November learn more here
Photography by Derren Hall - https://www.derrenhall.com.au/
Big Hits
Grill’d Campaign - Stand for Righteous Burgers
https://www.grilld.com.au/news/latest/righteous
Intel throws shade at App...
2021-10-2234 min
The Marketer#22 Ronaldo & Coke, Red Rooster Rebrand & Inclusion MarketingGrill The Marketer Wrap
How did it go?
https://www.themarketer.news/post/grill-the-marketer-june-wrap-up
August Event
https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317
Big Hits
Ronaldo & Coke:
https://theworldgame.sbs.com.au/ronaldo-snub-costs-coca-cola-billions
Then even IKEA got in on the action https://www.thedrum.com/news/2021/06/21/ad-the-day-ikea-bottles-ronaldo-s-anti-coca-cola-stance
Holiday/Inclusion Marketing:
Pride Month. Juneteenth. NAIDOC week. Who has won and who has lost?
Rainbow-washing definition: defined by Urban Dictionary, is: “The act of...
2021-06-2737 minThe Marketer#20 Burger King Tweet Grilled, Facebook Makes News Deal, Pasta Playlist Goes ViralEpisode 20
Marketing news and analysis from Carma Levene & Clayton Smith. Subscribe at themarketer.news
Big Hits
1. Burger King tweet gets grilled
Read article from ABC
2. Facebook lets News out from the dog house in Oz
Who lost? What’s changed?
https://www.abc.net.au/news/science/2021-02-26/facebook-google-who-won-battle-news-media-bargaining-code/13193106
https://www.abc.net.au/news/science/2021-03-03/facebook-news-ban-australian-publisher-page-views-rebound/13206616?
3. Barilla pasta timing Spotify list? Approaching new platforms as an established brand.
ht...
2021-03-1239 minThe Marketer#18 Superbowl Ads, Bing to replace Google? & Apple vs Facebook Privacy WarsMarketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news.
Big Hits
1. So Perth going public with crowd funding
via Birchal
2. Microsoft puts Bing in the ring to replace Google
Read Article
3. Zucks & Tim Cook throw some shade at each other
Read Article
Another Article
4. Superbowl Ads - were there any good ones?
Read Article
5. It’s not a tuna - Subway in hot water again
Read Article
Album Tracks
-- How...
2021-02-0639 minThe Marketer#16 Burger King Rebrand, Trump gets kicked off everything & Bye Bye ParlerBig Hits
Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9
Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868
Parler left its content even deleted posts, out in the open - https://mashable.com/article/parler-archive-user-posts/?fbclid=IwAR36fU4negZkHq8mkN47NrKwXNXS0YUkXs4yRq7BBdTex3foO_b9g_3fkA0
Burger King Rebrand : We're loving it - https://www.creativebloq.com/news/burger-king-sizzling-rebrand
Ios14 Updates effect on Facebook Advertising - https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/
Clubhouse...
2021-01-1542 minThe Marketer#15 Celeste Barber battles Instagram, Ocean Spray viral vid & Grill The Marketer ReviewEpisode 15 Notes
Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world.
Big Hits
1. Grill The Marketer VII
went off like a frog in a sock
Paul Ramondo crushed it
Best question of the night
Final GTM of the year - Christmas Edition
2. Instagram bans Celeste Barber’s post, then unbans it
3. Ocean Spray skateboard vid goes mega viral https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Album Tracks (Formerly Little Hits)
Twitter racist cropping issue: https://ww...
2020-11-0937 minThe Marketer#13 Big Jack vs Big Mac, VB's releases a fragrance, News Media Bargaining CodeLots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith!
Big Hits
McDonalds vs Burger King - The Big Jack
https://www.vice.com/en_us/article/jgx9p7/mcdonalds-is-suing-australian-burger-king-over-its-big-jack-burger
Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-battle-heats-up-with-new-big-jack-tvc-642771
VB’s Thirst sells out in 72 hours
https://www.brewsnews.com.au/2020/09/14/vb-fastest-selling-aus-fragrance/
Google suggests amendments to news Media Bargaining Code
https://www.adnews.com.au/news/google-says-the-publisher-bargaining-code-could-work-but-changes-needed/
Little Hits
The Social Dilemm...
2020-09-2136 minThe Marketer#12 - Facebook To Ban News, Nike Latest Ad, Dominoes Newsjacking MasterClassHey there marketers, welcome to The Marketer Podcast with Carma Levene and Clayton Smith for all things marketing! Let’s get into it!
Grill The Marketer - Wrath Of Kahn happened and it was awesome.
Featured Topics from Grill The Marketer - Wrath Of Kahn event at Henry Summer in Northbridge
-- Social Media for Not For Profit organisations
-- How do marketing student stand out when thinking about entering the workplace? What skills can they learn to stand out?
-- Copywriting - lacking in the ma...
2020-09-0941 minThe Marketer#11 - Facebook Ads Boycott, Revive WA Campaign & BLM Forcing Company Name ChangesWelcome to The Marketer Podcast with Carma Levene & Clayton Smith.
Show Notes for Episode 11
Big Hits
Brands boycotting Facebook Ads
Who’s boycotting?
Is it having an effect?
https://www.abc.net.au/news/2020-06-29/facebook-ad-boycott-costs-zuckerberg-7-billion-what-does-it-mean/12402062
On Friday, Facebook's market value dropped by more than 8 per cent, amounting to about $72 billion.
Revive WA
https://campaignbrief.com/top-creatives-and-crew-come-together-to-launch-revive-wa-on-wa-day-with-an-almighty-bang/
Brands Changing Their Names due to Black Live Ma...
2020-09-0920 minThe Marketer#10 Covid 19, Facebook & Google to pay publishers, Less Lambo GurusShow Notes
Lot’s happening in The Marketer world! Thanks for listening and let us know if you have any topics you would like us to cover.
Big Hits #1 - Marketing during Covid-19
Review of our live webinar session - Marketing & communications during a crisis. We had some great guests on our live webinar, we've released it as a podcast, it's episode #9!
Clay’s Article - Big Brand Covid-19 Ads
https://www.themarketer.news/post/how-the-biggest-brands-in-the-world-are-marketing-during-covid-19
Big Hit #2 - Aust...
2020-05-0133 minThe Marketer#9 Marketing & Communications in a CrisisThis is a recording from April 15th of our regular Grill The Marketer event, this one was online. Carma and I interview some excellent Australian crisis marketing experts to discuss marketing and communications during a crisis.
Our guests;
Melissa Bowen - MeBo Media
If you've joined us at an in person Grill The Marketer event you'll know Melissa Bowen as our MC. But she's WAY overqualified to MC for us...so this time we're going to have her as a guest! Melissa Bowen is a working journalist with more 20 years experience in Television, Ra...
2020-04-2352 minThe Marketer#8 Mouldy Burgers, Holden Crashes & ANZ takes on hate speechBig Hits
1. Mouldy Burger Campaign by Burger King
https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/
2. Holden Crashes Out
https://www.abc.net.au/news/2020-02-17/holden-car-brand-axed-after-160-years-in-australia/11972092
3. Lovespeech by ANZ
https://mumbrella.com.au/anz-reveals-confronting-campaign-calling-for-more-lovespeech-in-support-of-the-sydney-gay-and-lesbian-mardi-gras-618008
Quick Hits
Tiktok - The Ordinary sells 100,000 bottles of serum after Tiktok video goes viral
https://www.news.com.au/lifestyle/beauty/the-beauty-diary-the-ordinary-earns-1m-in-tiktok-frenzy-for-11/news-story/e0f8bc6f420245077e050538be8ed764
F...
2020-02-2534 minThe Marketer#6 Youtube content for kids, Brand Royal In Trouble & Scotty From MarketingHey rock'n'rollas! We're back with heaps marketing news to discuss to get us started for 2020, so let's get cracking.
Big Hits
1. Big changes at YouTube - YouTube overhauls advertising, data collection on kids content”
“YouTube said Monday it is rolling out new protections for children viewing videos on its site, an effort to satisfy federal regulators who last year fined the company tens of millions of dollars over alleged privacy violations.”
https://www.google.com.au/amp/s/www.washingtonpost.com/technology/2020/01/06/youtube-overhauls-advertising-data-collection-kids-content/%3foutputType=amp
...
2020-01-1424 minThe Marketer#5 Sacha Baron Cohen, Self Serve TV Ads, Interview with Adam BarrellOur final episode for 2019! Thanks so much for listening, and we'll see you next year for marketing analysis and chats!
Big Hits
1. Sacha Baron Cohen’s speech
https://youtu.be/ymaWq5yZIYM
— interesting point: YouTube ranking this at position 22?
2. Self Serve TV Ads - 9 Voyager
http://www.adnews.com.au/news/nine-guarantees-smes-audiences-as-9voyager-launches
https://mumbrella.com.au/nine-plans-to-revolutionise-media-buying-with-the-launch-of-9voyager-586637
3. Black Friday, Cyber Monday, Christmas Ads Chats
— Haford Christmas Ad cost £135, millions of views - https...
2019-12-1238 minThe Marketer#4 - Bendigo Bank, Social Media Needs To Do Better & Bonds Campaign#4 Show Notes
Big Hits
1. Facebook making it more difficult to schedule posts
https://www.jonloomer.com/2019/10/18/can-you-no-longer-schedule-facebook-page-posts
& Facebook Creator Studio shenanigans
https://www.facebook.com/creatorstudio/
2. Bendigo Bank Campaign
https://www.bendigobank.com.au/campaigns/better-big-bank/
3. Ted Talk Eli Pariser - “What obligations do Social Media Platforms have to the greater good”
https://open.spotify.com/episode/7IAbVYU5idWqzLEvC5NxhI
Quick Hits
1. Bonds recent campaign
2019-11-2528 minThe Marketer#3 - Twitter bans political ads, PhilAUSophy & ScoMo's Secret Ad TeamHere's all the links to the topics we discussed! Look forward to hearing your thoughts and comments.
Big Hits
Twitter bans political ads
https://www.abc.net.au/news/2019-10-31/twitter-jack-dorsey-announces-ban-on-political-advertising/11656900
Company from New Zealand that helped Scott Morrison win the un-winnable election
https://www.abc.net.au/news/2019-11-08/topham-guerins-boomer-meme-industrial-complex/11682116
- Youtube video giving a full breakdown of how they do it -- https://www.youtube.com/watch?v=0QeHsjnGcpg
Tourism Australia's new...
2019-11-1828 minThe Marketer#2 - Instagram Hides Likes, Netflix to show ads? & Perth Stadium WinsShow Notes
News Item No 1
Instagram Hides Likes
News Item No 2
Perth Stadium Wins Award
-https://thewest.com.au/sport/perth-stadium/perths-optus-stadium-wins-prix-versailles-sports-award-ng-b881263551z
News Item No 3
Netflix to show ads? https://www.bandt.com.au/media/analyst-says-netflixs-worst-nightmare-come-true-tips-stock-price-halve
News Item No 4
Billboards Into Bags - https://www.rareform.com/
News Item No 5
Appointment booking through Facebook
How to setup appointment booking o...
2019-08-1629 min
The Marketer#1 - Cheeky Monkey, Theranos, Penmanship in 1917Show notes
News Item 1: Cheeky Monkey Rebrand Complaint upheld
https://www.brewsnews.com.au/2019/06/11/abac-finds-against-another-craft-brewery/
News Item 2: Theranos Documentary
Trailer - https://www.youtube.com/watch?v=wtDaP18OGfw
Carma’s Article: Marketing Podcasts You Love
https://www.themarketer.news/post/cast-your-vote-marketing-podcasts-you-love
Clay’s Article: The Song Remains The Same - Penmanship Training From the 19
https://www.themarketer.news/learn-penmanship-in-1917-the-song-remains-the-same
Event - Grill The Marketer LIVE Q&A at My Hustl...
2019-07-0829 min