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The Social Corner
The Social Corner"It's The Season 3 Finale" w/ Daina Anderson MpunziIt's the end of Season 3 and I just want to say a personal thank you to all of you who have watched, listened, liked, shared and commented on the episodes this season - and a huge welcome to those of you who found me this season and subscribed to my channel or followed my social handles.  This season was all about levelling up and expanding the reach of the conversations - that's why me and the production team hit the road - and I decided to open up and share more of my own Social Journey.
2025-07-1155 minThe Social Corner
The Social Corner"Rolling Back D.E.I Is A Mistake Many Companies Will Regret In Time" w/ Duro OyeIn 5 Years Time Gen Z Will Make Up 75% Of The Workforce? And In 2050 The Global Majority Will Make Up 50%? Are Companies Rolling Back On Their DEI Making A Mistake? In this weeks episode, Duro Oye founder and CEO of Award Winning Social Enterprise 20/20 Levels joins Daina to talk about why the future of Diversity, Equity and Inclusion is more critical than ever, and how his childhood experiences helped him develop essential skills in business and advocacy. As a true advocate for lasting change, Duro is expanding 20/20 Levels into a launchpad for the next generation of...
2025-06-231h 25The Social Corner
The Social Corner"You Can Present The Argument Without Giving All The Answers" w/ Rachel De-LahayCan art frame the way we see the world, without giving us all the answers? In this episode, Award winning Playwright and Screenwriter, Rachel De-Lahay joins Daina to explore storytelling, perspective, and the power of asking better questions, has defined her path in Theatre and Television. Known for her thought-provoking depictions of Race and Class, Rachel reflects on how growing up in Birmingham laid the foundation for stories that would go on to reach national stages and global screens. From her award-winning debut The Westbridge to acclaimed screen work like Noughts + Crosses, she opens up...
2025-06-161h 05The Social Corner
The Social Corner"Unlearning Masculinity, Reclaiming Our Identity Through Books" w/ The Forum Men's Reading Club Part 2In Part 2 of this reflective and layered conversation, the men of The Forum reading club explore how societal structures have shaped and, in many cases, distorted how men from the global majority see themselves. They share personal experiences, from generational expectations to the quiet burdens of masculinity, and reflect on how systems built around dominance, silence, and individualism often leave little room for emotional complexity or cultural nuance. Through books and open dialogue, they break down the ideas that helped them question, unlearn, and grow; shifting the narrative from survival to self-awareness and from isolation...
2025-06-0657 minThe Social Corner
The Social Corner"Brotherhood, Books and Becoming" w/ The Forum Men's Reading ClubIs Masculinity defined by it's proximity to Eastern and Western Culture? In Part 1 of this thought provoking episode of The Social Corner, Daina divulges into the thoughts, feelings and opinions of the founding members of The Forum - a transformative reading club where literature meets self-exploration. They unpack masculinity, discuss the tension between Western competitiveness vs. Eastern communalism, and reflect on how books have shaped their identity as men whilst pushing back against the grain.   Don't forget to subscribe to the channel and check out Daina on all the Socials too:
2025-05-3057 minThe Social Corner
The Social Corner"Measure Your Impact With These 3 Tools" w/ Daina Anderson MpunziIs Your Work, Working? Working hard is one thing but how can you be sure that your hard work is really paying off? Whether you run a social or commercial business, there is added impact, monetary and brand value in being able to measure your Social Impact. That’s why in this episode Daina breaks down 3 effective ways to measure your impact to help your reporting and to support financial investment into your company. Don't forget to subscribe and Check out Daina on all the socials too: Instagram:  @dainaandersonmpunzi   Tik T...
2025-05-2308 minThe Social Corner
The Social Corner"I Wasn't Going To Let The System Raise My Children" w/ Jacqueline AndersonJacqueline Anderson is the Founder and Principal of Diamonds In The Rough Tuition Centre, alternative provision supporting children with SEND and parents through Education and Advocacy.   In this powerful and educational episode of The Social Corner, Jacqueline opens up about growing up with undiagnosed autistic traits, and later, navigating the education system as a Black mother of a son with Autism. When traditional schooling failed to support him, she became his strongest advocate, diving deep into understanding his diagnosis, championing his needs, and creating a plan that helped him thrive. That journey led her to fo...
2025-05-161h 02The Social Corner
The Social Corner"The Past Is A Place Of Reference, Not Residency" w/ Justice Williams MBEFrom a prison sentence to being awarded an MBE - Justice Williams MBE is living proof that your past doesn't define your future. As a consummate and dynamic leader, Justice has worked with some of the leading brands across the country and built a successful career as a Business and Personal Brand Strategist and the Editor in Chief of The Black Business Magazine. In this episode of The Social Corner, Justice joins Daina to share how she unintentionally built her personal brand whilst battling stereotypes and transforming her story. Her journey is shaped...
2025-04-251h 04The Social Corner
The Social Corner'Learn To Leverage Your Funding' w/ Daina Anderson MpunziReceiving funding is great but how do you leverage your funding to ensure the longevity of your business. In this episode, Daina shares 3 financial mindsets you can adopt to ensure your funding works for you and you’re not working for it. If you want to ensure your organisations sustainability and just starting up, then this episode is for you... Don't forget to subscribe and Check out Daina on all the socials too: Instagram: https://www.instagram.com/dainaandersonmpunzi/ Tik Tok: https://www.tiktok.com/@daina.a.mpunzi Website: ht...
2025-04-1809 minThe Social Corner
The Social Corner"Being A Disruptive Thinker Led Me To The Dominion Mandate"From being fostered to a white family as a child, to becoming a successful Entrepreneur and Author; Akin Thomas is a leading thought leader and innovator in Disruptive Learning. As the Founder of AKD Solutions, he has built a legacy around 'Stimulating Brilliance' for Major Global Corporations and his journey in Leadership is a monumental example of his motto that 'There Is Always Another Way' In this episode, Akin joins Daina in The Social Corner to talk about how his journey from poverty to successful Entrepreneurship has been led by his out of the box thinking, Faith...
2025-04-111h 32The Social Corner
The Social Corner"Give Yourself Permission To Tune In. The Answers Are All There" w/ Vicky CampbellResearch shows that over 2 million adults in the UK are living with undiagnosed ADHD—often struggling in silence with symptoms that impact every part of their lives. For Vicky Campbell, this was her reality for years. From childhood masking to challenges in adulthood, it wasn’t until a pivotal moment that she finally took control and began rewriting her story. In this episode, Daina sits down with Vicky—Founder of Advance Populus and a thriving HR leader—to talk about her powerful journey of self-discovery, resilience, and transformation. After a successful 20-year career in the corporate world, a late A...
2025-04-041h 03The Social Corner
The Social Corner'Understand The Business Side To Your Social' 3 Non Negotiables when Starting Your Social BusinessStarting a social business isn’t just about having a great idea, it’s about having a strong foundation. Without that, even the best intentions can crumble under pressure. In this episode, Daina dives into her 3 non-negotiables when launching a social enterprise, and the key elements you should get to grips with right from the very start. If you want to build something that lasts, this episode is for you... Don't forget to subscribe Check out Daina on all the socials too: Instagram: https://www.instagram.com/dainaandersonmpunzi/ Ti...
2025-03-2807 minThe Social Corner
The Social Corner"There Is Economic Might In Migration" w/ Nina MohantyPardna. Ajo. Susu. Hagbad. Ayuuto. Chit fund. Whatever you know it as – this financial model has revolutionised the way Diaspora Communities have navigated life for centuries, and now with the advancements in Fintech (Financial Technology) its being brought into the modern era with Bloom Money. Nina Mohanty is the CEO of Bloom Money; a fintech company that builds financial tools for diaspora communities to build generational wealth and she has been recognised on the Forbes 30 under 30 list. In this episode Daina sits down with Nina to uncover her journey as the child of Im...
2025-03-2159 minThe Social Corner
The Social Corner"Passion Alone Won't Cut It - Consider these 3 things before starting your Social Business"We're back for the first episode in the new season and this one's a little different as for the first time in the history of the show, Daina herself is in the hot seat.  In this pilot episode of Season 3, Daina breaks shares into 3 key things to consider before starting your our Social Venture that will not only help you start strong, but also get out of your own way. Don't forget to subscribe Check out Daina on all the socials too: Instagram: https://www.instagram.com/dainaandersonmpunzi/ Tik T...
2025-03-1410 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep. 30: 6 trends that will shape Influencer Marketing in 2023We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz. Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases. Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers. more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-07-2201 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.29: Social Media Marketing Trends for 2023We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023. Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce. More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
2023-07-1502 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.28: The Power of Granny InfluencersWe are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz. More and more brands are turning to granny influencers to engage with affluent older generations. More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-07-0901 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.27: Observations from Cannes Lions 2023 - Part 2We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity. If 2015 was #adtech's high summer, this week has been the #creators' turn to plant their flags in the French riviera. #Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties. Have a look at attached video summary for more news and insights from #cannes...
2023-06-2401 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.26: Observations from Cannes Lions FestivalWe are back with another episode of #TheSocialCorner with Rafael Schwarz, reporting from the Cannes Lions International Festival of Creativity. Did you know that Cannes has turned into THE go-to-event for #adtech and #martech companies? and do you know why they are all there? Have a look at attached video to find out more... More news and insights from Cannes next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
2023-06-1701 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.25: Tiktok Video InsightsWe are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, looking at some new functionalities of the TikTok ad manager. If your brand is active on TikTok, you should have a look at the various #video insights available there to optimize the performance of your tiktoks. More #socialmediamarketing news and insights every Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).  
2023-06-1101 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.24: Marketing in times of crisis - Implications for peopleAre you already leveraging the Power of People in your marketing strategies? In this latest episode of #TheSocialCorner, our #marketingstrategy expert Rafael Schwarz is sharing options for companies to better engage their employees, consumers, agency partners and advocates in times of crisis. This is the last #podcast covering marketing in times of high inflation or economic crisis - have a look at the previous episodes for details about pricing, distribution, advertising and innovation. More #marketing insights and updates every Thursday powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-06-0303 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.23: Marketing in Times of Crisis - Implications for Distribution StrategiesDo you know how to adjust your #marketing strategies in times of crisis? We are back with another episode of #TheSocialCorner, hosted by our #marketingstrategy expert Rafael Schwarz. in this episode, Rafael is evaluating options that brands have for adjusting their #distribution strategy in times of high inflation. Next week he will look at the importance of #people and human partnerships to successfully navigate any crisis. More #socialmediamarketing news and insights every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-05-2702 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.22: Marketing in Times of Crisis - Implications for Pricing StrategyWe are back with another episode of #TheSocialCorner, hosted by our #marketing expert Rafael Schwarz.   In this episode, Rafael is evaluating options that brands have for adjusting their #pricing in times of high inflation.   Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-05-2002 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.21: OMR SummaryWe are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting live from the OMR online marketing festival in Hamburg, Germany. These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023 Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclasses and Side Events, experts discussed trends and challenges for #digitalmarketing. In this episode Rafael is summarizing the key messages from the last days, including the state of #socialmedia and #influencermarketing, #socialcommerce, #metaverse, #community engagement and #AI. Powered by The F...
2023-05-1301 minThe Social Corner
The Social Corner”Trust yourself. You have nothing to lose” w/ Sabrina DennisSo here it is…the Final episode in this season of The Social Corner! And for this very special episode, I sat down with Author, Speaker, CEO of First Class Foundation and Founder of Legacy Consultants, Sabrina Dennis.  In this episode Sabrina shares the highs, lows, twists and turns of her journey through adolescence, becoming a Mother, Wife, Leader and CEO of an award winning charity, and the challenges and triumphs each piece contributed to becoming the woman she is today. This really is a story of grit, resilience and faith, so get your pen and...
2023-05-081h 44The FMCG Guys
The FMCG GuysThe Social Corner Ep.20: Marketing in Times of Crisis - Implications for Product StrategyWe are back with another episode of #TheSocialCorner hosted by our #marketing expert Rafael Schwarz. Last week Rafael shared his insights and learnings how to adjust #advertising and promotion in times of crisis - this week he is talking about the impications for product #innovation and portfolio management. Come back next Thursday for more insights and best practices for #FMCG brand management in times of crisis. Powered by The FMCG Guys and TERRITORY Influence
2023-05-0602 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.19: Marketing in Times of Crisis - Implications for AdvertisingWe are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing leaders react? is it time to invest now? time to downsize the portfolio? time to innovate? In our new #podcast series Rafael will share learnings and implications how brands might adjust traditional marketing Ps in times of crisis. dial in every Thursday for more insights and best practices for #FMCG brands. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-04-2902 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.18: Struggling with Content Inflation? Leverage the Power of Influencer ContentWe are back with another episode of #TheSocialCorner hosted by Rafael Schwarz.   During the pandemic marketing teams learned to use #influencers as content creators due to their production autonomy and engaging content.   In this episode Rafael is sharing practical tips, best practices and insights to leverage all types of influencers purely for their #content creation capabilities.   Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
2023-04-2201 minThe Social Corner
The Social Corner”It’s about what you do. It’s not about the title” w/Christabel Nsiah-BuadiOn the penultimate episode of The Social Corner, I was joined in the studio all the way from L.A by Podcasting Executive, Editorial Consultant and Award winning Journalist Christabel Nsiah-Buadi to uncover how moments of boldness, and a sense of defiance catapulted her to an international career which is now creating spaces for underrepresented audio creators. This conversation was definitely a story of triumph and reminder that those affirming moments in our lives have the power to change the course of our trajectory. Christabel is the Lead of Spotify’s “Sound Up: Behind the Mic” f...
2023-04-211h 03The FMCG Guys
The FMCG GuysThe Social Corner Ep.17: Struggling with Content Inflation? Leverage the Power of your Brand LoversAfter the Easter break we are back with another episode of #TheSocialCorner hosted by Rafael Schwarz. Marketing teams are still at large neglecting the passion of their brand lovers and fail to involve them as #content creators or brand advocates. In this episode Rafael is sharing practical tips, best practices and insights to better nurture #brandlovers and turn customers into advocates. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-04-1501 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.16: Leverage the Power of ChatGPT - Part 2We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, reviewing concrete use cases for #ChatGPT.   How well does this #AI application perform in daily agency life? can it help editorial teams speed up some standard tasks or get them started on some creative work?   With all the buzz and excitement about #ChatGPT it is time to put it to the test.   More insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
2023-04-0102 minThe Social Corner
The Social Corner”While your breathing you’ve got the responsibility to live” w/ David ShosanyaIs there privilege in poverty? On this episode of The Social Corner, Daina sits down with renowned Reverend and Co-founder of Street Pastors, David Shosanya to discuss how he affirmed his identity through the intersections of growing up in poverty, pan Africanism, faith and his British/Nigerian heritage. David's early years led to some difficult choices, and in this open conversation he candidly reveals the struggles he experienced then and still to this today, but has overcome through faith and therapy. David Shosanya is a renowned speaker and leader recognised in Churches and...
2023-03-2956 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.15: Leverage the Power of ChatGPT Part 1Can #ChatGPT help marketing teams to create more branded content ? we are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. in this episode, Rafael is looking at the potential of #ChatGPT for content creation.
2023-03-2502 minThe Social Corner
The Social Corner”I’ve come to terms with being in a chair, but mentally understanding it I wasn’t emotionaly prepared for” / with Fidel ThompsonHow do you come to terms with life changing in the blink of an eye? On this episode of The Social Corner, Daina sits down with Breakin Barriers Charity Founder, Fidel Thompson whos life dramatically changed when a tragic incident led to him becoming a T12 paraplegic and wheelchair bound. Fidel openly shares the secret struggles of his journey that led him to find his purpose and help other with spinal cord injuries through his charity and advocacy work.  Fidel Thompson is the award winning founder and CEO of Breakin Barriers Charity. The charity supports spi...
2023-03-2255 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.14: Struggling with Content Inflation? Leverage the power of Strategic Content ProductionWe are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content production.   Marketing teams are forced to create more branded #content than ever to engage with their audiences across multiple digital #media channels.   Last week Rafael shared how CMOs can leverage #UGC for their content needs - this week he is sharing insights about strategic #content planning and production.   More #contentmarketing news, insights and updates next Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Gro...
2023-03-1802 minThe Social Corner
The Social Corner”I couldn’t let society suppress my voice” / with Dr Tru PowellWhat does living as your true authentic self look and feel like? In this weeks episode, Daina sits down with multi award winning Creative Entrepreneur and Personal Brand Expert, Dr. Tru Powell to discuss how his journey of navigating his masculinity, individual identity, race and passions helped him cement his unique voice. Dr Tru Powell is a multi-award-winning Creative Entrepreneur and personal brand expert whose passion for equality, justice, and freedom of speech have driven his work around race relations and personal branding. His enormous achievements have earned him a place on one of the...
2023-03-1659 minThe Social Corner
The Social Corner”When you’ve got no other choice, you realise what you’re made of”/ with Melissa Shervington“When you’re in a position where there is no choice, you realise what you’re made of.” On today’s episode of The Social Corner, Daina sits down with Serial Female Entrepreneur and Award winning speaker, Melissa Shervington, to discuss her journey through business, her battle to motherhood and how one of the most difficult times in her life, shaped her into who she is today.  Melissa is the Founder and Director of ‘Engage Training and Consultancy’ and has navigated a 15 year career in successful business ventures. She is an award winning Speaker with a wealth of exp...
2023-03-0853 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.12: Predictions for Social Media Marketing | Part 5: PinterestWe are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Pinterest. More #socialmediamarketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group). #socialmedia #digitalmarketing
2023-03-0401 minThe Social Corner
The Social Corner”We Need a Redistribution of Wealth and Power” / with Prof. Monder Ram OBEWhat does real equality look like? In the first episode of Season 2 of The Social Corner, Daina sits down with renowned Social Scientist and one of the foremost international scholars researching ethnic minority entrepreneurship, Professor Monder Ram OBE, to discuss the groundbreaking work he is leading in Ethnic Minority Entrepreneurship and what he believes it takes to truly see equality. Prof. Monder Ram is the Director of the Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University. His work has has helped to shape the field over the past 3 decades. From his considerable...
2023-03-0148 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.11: Predictions for Social Media Marketing | Part 4: TwitterDo you know what will happen to Twitter in 2023? We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Twitter and how those changes will impact social media marketing for #CPG brands. More #marketing news, insights and updates every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).
2023-02-2501 minThe FMCG Guys
The FMCG GuysThe Social Corner The Social Corner Ep.10: Predictions for Social Media Marketing | Part 3: TikTokEp.10: Predictions for Social Media Marketing | Part 3: TikTokWe are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. After sharing his predictions for Facebook and Instagram, Rafael is lifting the curtain on some new tools that might come to TikTok in 2023 and how FMCG brands could leverage these in their #marketing plans.
2023-02-1801 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.9: Predictions for Social Media Marketing | Part 2: InstagramWe are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. Last week Rafael shared his predictions for the strategic direction and new tools at Facebook and will follow-up this week with insights about likely developments at Instagram in 2023. We are already looking forward to hearing about TikTok, Twitter and LinkedIn in the coming weeks.
2023-02-1101 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.8: Predictions for Social Media Marketing | Part 1: FacebookWe are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. In this video Rafael looks at some new tools & features that will likely be rolled-out by Facebook in 2023 and their implications for social media marketing. During the coming weeks Rafael will present his predictions for Instagram, tiktok, Twitter and LinkedIN - so stay tuned for more insights every Thursday.
2023-02-0402 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep. 7: Should you Brand or Business be Active on TikTok ?We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform.
2023-01-2801 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep. 6: Marketing in Times of CrisisWe are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a year of crisis - to a year of competitive advantage.
2023-01-2102 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep. 5: Youtube vs TikTokWe are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok and their battle for the most popular #content creators. Which platform do you favor and who do you think has the better #creators at the moment?
2023-01-1401 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep. 4: 6 trends that will shape Influencer Marketing in 2023We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.
2023-01-1003 minThe FMCG Guys
The FMCG GuysThe Social Corner Episode 3: Xmas AdsRafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.
2022-12-3101 minThe FMCG Guys
The FMCG GuysThe Social Corner Ep.2: Digital Marketing World Forum ReviewWatch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.
2022-12-2202 min