Shows
iDigress with Troy Sandidge127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.This episode will break down:• Why your calendar is the ultimate scorecard of your time and priorities.• How to identify what to eliminate, delegate, or outsource to regain focus.• Lessons from 2020 that can guide your strategy during today’s challenges.• Practical tips to naviga...
2025-01-1629 miniDigress with Troy Sandidge126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Le...
2025-01-0130 miniDigress with Troy Sandidge125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done!What’s your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn’t.In this episode, I dive into what chasing your million really means:• The parallel...
2024-12-1752 miniDigress with Troy Sandidge124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your BusinessChange is hard, but the truth is—when you resist it, you’re making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress...
2024-11-1539 miniDigress with Troy Sandidge123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key P...
2024-10-2554 miniDigress with Troy Sandidge122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & CommunitiesIn the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practi...
2024-10-0323 miniDigress with Troy Sandidge121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your MarketingIn today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing...
2024-10-0219 miniDigress with Troy Sandidge120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:• Resonance vs Volume in marketing.• Emotional connection > Simply Exposure.• The Psychology of Resonance: tapping into customer emotions, needs, and values.• Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)• LTV > One-Time Conversions.• How to create trust currency, brand loyalty, and community advocacy.• The importance of relationship-driven marketing and communi...
2024-10-0216 min
iDigress with Troy Sandidge103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even...
2024-03-2528 miniDigress with Troy Sandidge102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how...
2024-03-2529 miniDigress with Troy Sandidge95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive MarketingYour marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, a...
2023-11-2319 miniDigress with Troy Sandidge94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin ShapiroNeed the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.The formula for achieving scalability is "Automation + Activation = Accumulation."This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and...
2023-11-0629 miniDigress with Troy Sandidge93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree!Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout...
2023-11-0129 min
iDigress with Troy Sandidge87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part Two-Part of a conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social media c...
2023-04-1824 min
iDigress with Troy Sandidge86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. This episode is Part One of a Two-Part conversation where you'll learn:How social media stacks up against other marketing channelsReasons to double-down on organic social media, now more than everThe 3 metrics you should build into every social m...
2023-04-1825 min
iDigress with Troy Sandidge85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth a...
2023-04-0317 min
iDigress with Troy Sandidge84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.Adaptability = Survivability = Sustainability.The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond...
2023-03-2922 min
iDigress with Troy Sandidge83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to...
2023-02-2428 min
iDigress with Troy Sandidge82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.But just stating that obvious fact and taking real action to make that a reality are two separate things.The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.In this episode, I explain why more representation isn't just the right thing to do, it's...
2023-02-2327 min
iDigress with Troy Sandidge81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if it's just us in the room. When we need to understand the only way to scale is through expansion, delegation, and patience. This episode i...
2023-02-0226 min
iDigress with Troy Sandidge80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges?I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think yo...
2023-02-0126 min
iDigress with Troy Sandidge79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.I also share my goals for 2023 and expound on the pillars of growth and...
2023-01-1923 min
iDigress with Troy Sandidge78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience...
2022-12-3027 min
iDigress with Troy Sandidge77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business...
2022-12-2429 min
iDigress with Troy Sandidge76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of MarketingGoogle search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode...
2022-11-2925 min
iDigress with Troy Sandidge75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-l...
2022-11-1623 min
iDigress with Troy Sandidge74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.Creating good content consistently leads to conversations that lead to connections that lead to conversions.Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and...
2022-11-1413 min
iDigress with Troy Sandidge73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP HightekIn this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable.
2022-11-0816 min
iDigress with Troy Sandidge72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP HightekIn this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business, and the results of that from my book to being the host of INBOUND 2022 and more. We also discuss your time management, chasing your vision, embracing your gift, prod...
2022-11-0721 min
iDigress with Troy Sandidge71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and...
2022-11-0422 min
iDigress with Troy Sandidge70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what...
2022-10-3123 min
iDigress with Troy Sandidge69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram L...
2022-10-1723 min
iDigress with Troy Sandidge68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama, and much more. So let's dive in and talk about it! Beyond The Episode Gems:See what the HubSpot CRM can do...
2022-10-1718 min
iDigress with Troy Sandidge67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay AliveLess than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding...
2022-10-1027 min
iDigress with Troy Sandidge66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain AbundanceHave you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in...
2022-09-2229 min
iDigress with Troy Sandidge65. Set Goals. Achieve Goals. Repeat.Growth in anything requires consistency and productivity in your actions.Stop saying what you can't do and start making the time necessary to do.Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work li...
2022-09-0226 min
iDigress with Troy Sandidge64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal AccelerationEverybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want.
2022-08-2627 min
iDigress with Troy Sandidge63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your TeamTwo words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated...
2022-08-1921 min
iDigress with Troy Sandidge62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive RevenueTwo things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, m...
2022-08-0529 min
iDigress with Troy Sandidge61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life HappyAre you good at prospecting?Every business must do it, and every successful business is good at it.But the approach and strategy to holistic prospecting have changed drastically.To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.And you must understand the difference between intent and actual action. Don't confuse or mistake the two.Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message....
2022-07-2527 min
iDigress with Troy Sandidge60. How To Master Your Craft In Just 10,000 HoursMany people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?But in actuality, that’s a lot of time to invest.Let's dive in deep and break down what's necessary to become a legiti...
2022-07-1827 min
iDigress with Troy Sandidge59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow!It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to.Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment. A big reason for us not growing and taking action comes down to our thinking.Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.
2022-07-0129 min
iDigress with Troy Sandidge58. The Four Currencies You Must Have In Order To Achieve In Business And In LifeThere are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are:1. Your Time2. Your Money3. Your Knowledge4. Your SkillThis episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode wit...
2022-06-2028 min
iDigress with Troy Sandidge57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales PipelineDid you know that growing a business is actually difficult? I'm sure you did.But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. This episode dives into the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.Sales always comes down to meaningful relationships.
2022-06-1424 min
iDigress with Troy Sandidge56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.70% of businesses will fail within five years or less...
2022-05-2729 min
iDigress with Troy Sandidge55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?Do you want to generate more growth for your business? Of course, you do. But the biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?Are you doing too much inbound when you should be doing more outbound or...
2022-05-1928 min
iDigress with Troy Sandidge54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.I keep it raw and real (and a little edgy) in this episode asking a...
2022-05-0629 min
iDigress with Troy Sandidge53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. P.S. You will also find some bonus content where I talk about the creator economy, Web3, N...
2022-04-2523 min
iDigress with Troy Sandidge52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:You can cast your vote for iDigress here: wbby.co/pod-creativityBeyond T...
2022-04-1429 min
iDigress with Troy Sandidge51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.Many of you are making noise but not saying what your ideal audience wants to hear.You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.You need to ask two questions that I will cover in this episode to...
2022-04-0124 min
iDigress with Troy Sandidge50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!We made it to Episode 50!In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy t...
2022-03-3029 min
iDigress with Troy Sandidge49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & ConversionsSales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse...
2022-03-2129 min
iDigress with Troy Sandidge48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive...
2022-03-1128 min
iDigress with Troy Sandidge47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you w...
2022-02-2229 min
iDigress with Troy Sandidge46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.The three things are awareness, accountability, and action.This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value...
2022-02-0729 min
iDigress with Troy Sandidge45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes o...
2022-01-3025 min
iDigress with Troy Sandidge44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.If you are trying to market and sell something, you are in the behavioral science business.Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend...
2022-01-2126 min
iDigress with Troy Sandidge43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic...
2022-01-1223 min
iDigress with Troy Sandidge42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.Do you charge by the hour or by the project?Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?Honestly, are you making the money, getting the business, generating the leads and opportunities you want?If you hesitated or your answer is no, it might be time to sincerely change some things.In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's...
2021-12-2729 min
iDigress with Troy Sandidge41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!This episode will take previous iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of n...
2021-12-1029 min
iDigress with Troy Sandidge40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next LevelDo you believe you can achieve a level of growth you've never seen?To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.But you have to elevate your growth mindset in order to reach that higher level of growth and success.This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently."The potential wit...
2021-11-2329 min
iDigress with Troy Sandidge39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Social media marketing? Will work for your audience? It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how...
2021-11-1129 min
iDigress with Troy Sandidge38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?Which one would you consider yourself? Jack of many trades or master of one?But my real question to you is, have you heard the full quote?In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support...
2021-10-2723 min
iDigress with Troy Sandidge37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth PotentialEveryone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning...
2021-10-2124 min
iDigress with Troy Sandidge36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.If a client says yes and signs but reneges...If a client says yes but ghosts you...If a client says no...Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key...
2021-10-1422 min
iDigress with Troy Sandidge35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.Swagger is such a powerful word, and yet it's frequently misconstrued.The way I see it, businesses, brands, and people with a certain level of swagger typically win.And who doesn't want to be a winner?But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?Swagger is imperative to win. Swagger separates you from the competition.Swagger makes you memorable...
2021-10-0123 min
iDigress with Troy Sandidge34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how...
2021-09-2826 min
iDigress with Troy Sandidge33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result...
2021-08-2320 min
iDigress with Troy Sandidge32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.You...
2021-08-1927 min
iDigress with Troy Sandidge31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.If you're in the value game business, you're giving value, and whatever you put out there, people are either qualifying or disqualifying themselves from t...
2021-08-1822 min
iDigress with Troy Sandidge30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing a...
2021-08-1722 min
iDigress with Troy Sandidge29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: Growth MindsetGrowth MarketingGrowing Your MoneyIn this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.• The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.• The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.• The L.E.A.D.S. Gene...
2021-08-1629 min
iDigress with Troy Sandidge28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy...
2021-07-2913 min
iDigress with Troy Sandidge27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No...
2021-07-2717 min
iDigress with Troy Sandidge26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing.
2021-07-0128 min
iDigress with Troy Sandidge25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces.We can map out the life you want to live and the business you want to build.We'll remove anything you don't like and you can add on as you see fit.But here's the thing: We can't build it all at once.So think of it like a jigsaw puzzle.First, we need to know exactly what the final picture looks like. This is called strategy mapping.Then all we have to do is put it together piece by piece. This is strategy execution.Some pieces...
2021-05-2815 min
iDigress with Troy Sandidge24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To ComeStrategy is power.Strategy leads to growth.Strategy leads to revenue. Strategy leads to sustainability.Strategy leads to scalability.Strategy leads to success.Ask yourself, what's your strategy?If you hesitated, you might not have an effective one.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Follow Troy on Twitter: Twitter.com/FindTroy• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
2021-05-2013 min
iDigress with Troy Sandidge23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA.People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.And that's just your physical health. Let alone your business, let alone how you think.#####Support The...
2021-05-0618 min
"You're In Charge" with Glenn PaschIncreasing Brand Relevance in Today's Marketplace with Troy SandidgeIn episode 58, Glenn speaks with Troy Sandidge, the Strategy Hacker about how to really stand out in today''s marketplace. The conversation focuses on the difference between strategy and tactics to how community is key to growing. Troy shares tactical tips as well as a bit of humor. This is a conversation filled with tips to make any business relevant & successful. Enjoy and don't forget to subscribe. About Troy Sandidge Troy Sandidge is a strategic mastermind aka The Strategy Hacker™, who empowers businesses to achieve next-level growth through innovative on-demand strategy solutions. As a Growth Mar...
2021-05-0543 min
iDigress with Troy Sandidge22. Success Is On The Other Side Of Impossible. How To Use Faith & Resiliency To Chase Your Dreams & Achieve Great Things!The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the embodiment...
2021-05-0416 min
iDigress with Troy Sandidge21. You Must Have G.R.I.T. To Be Successful In Business & In Life! Greatness Requires Internal Transformation!You are destined for greatness and failure is part of the journey to greatness.Did that give you chills? Are you pumped? Are you excited?We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation. Transformation is the by-product...
2021-04-1428 min
iDigress with Troy Sandidge20. Master Your Mindset To Multiply Your Money. How To Shift Our Mindset To Achieve Abundance In Our Business.What do we need to shift our mindset?How do we get started? Why do we need to focus on our mindset?How do I market myself? I need to make money right now. I feel defeated.Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY."Whatever you're thinking, you are worthy of the price of the product or service that y...
2021-03-1814 min
iDigress with Troy Sandidge19. Breaking The Cement Walls Separating You From Your True Business Growth PotentialWhen you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.Marketing strategies are always...
2021-03-1608 min
iDigress with Troy Sandidge18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some...
2021-02-1820 min
iDigress with Troy Sandidge17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed?There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.
2021-02-1624 min
iDigress with Troy Sandidge16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results.Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.Snippets from some of the tweets are:
2021-02-0215 min
iDigress with Troy Sandidge15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability.With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the F...
2021-02-0120 min
iDigress with Troy Sandidge14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful.Think for a moment about your personal values.How much do those values shape your view of the world?How much have they influenced your decisions?Have they changed your life? Your values, whether you realize it or not, are truly steering the ship of your future. Values play a vital role in every decision you make and are an essential piece of your personal identity. In fact, many of your daily decisions are most likely value-based.All these different things are based on your ide...
2020-12-2927 min
iDigress with Troy Sandidge13. How To Use The "L.E.A.D.S. Generator Blueprint" To Convert More Leads Into Sales.Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!Applying L.E.A.D.S.
2020-12-0920 min
iDigress with Troy Sandidge12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings.Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.How do we become more direct with our messaging, branding, positioning, marketing, and selling? If people don't know what you want...If people don't know what you do...If people don't know what you offer...If people don't know the problem that you solve...If people don't know you exist...You can't make a...
2020-12-0616 min
iDigress with Troy Sandidge#BasketballWe have a fascination with basketball. March Madness is a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors. How does the art of basketball help you with growing your business? Are you strategic enough? (Coach)Do you have the vision? (Point Guard)Can you hit it from deep? (Shooting Guard)How are you in close range? (Power Forward)Can...
2020-12-0229 min
iDigress with Troy Sandidge#RiskYou hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die...
2020-11-1815 min
iDigress with Troy Sandidge#FreestylingNo main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. #####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your target audience?Wishing you had a roadmap to navigate platforms & trends?Looking t...
2020-11-1110 min
iDigress with Troy Sandidge#MarketingSystemsIt's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.In trying to achieve the results that you want, you need to start with reverse engineering.What are your revenue goals?What is the deadline you want to put on that?What are you currently making in revenue?Do you have the capacity?Do you have a team?Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?What...
2020-11-0416 min
iDigress with Troy Sandidge#PurposeThe reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.This is episode number six, #Purpose #####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your t...
2020-10-2819 min
iDigress with Troy Sandidge#PerfectionPerfection is an illusion.Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace t...
2020-10-2114 min
iDigress with Troy Sandidge#RelationshipStatusWhat's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.This is episode four, #RelationshipStatus#####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress...
2020-10-0715 min
iDigress with Troy Sandidge#PositioningPosition = PowerOne of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions: Is the time you’re putting in worth the result (or profit) of...
2020-09-3017 min
iDigress with Troy Sandidge#CLOVERAre you moving forward?To move forward, you must have forward-thinking.Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? Do you wish you had a roadmap for navigating various digital platforms and trends? Perhaps you’re looking to systemize your marketing to reach bigger goals… On this episode of iDigress, host Troy Sandidge breaks down his C.L.O.V.E.R. Business Framework™ and how it will help you make the progress you’ve been trying to make in your...
2020-09-3017 min
iDigress with Troy Sandidge#YouFoundTroyWelcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.iDigress is hosted by Troy Sandidge.For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and even multi-billion enterprise businesses achieve success and reach audacious goals using his D.A.R.T. Marketing Methodology™ to grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.Troy creates simple, ef...
2020-09-2807 min