Shows
Minds of EcommerceScaling a Technical Ecommerce Brand Through Automation and a Lean Team With John IbbetsonJohn Ibbetson is the CEO of trueCABLE, a company specializing in low-voltage and fiber optic products. Under his leadership, trueCABLE has developed a comprehensive end-to-end solution, emphasizing reliability and customer support. With a background in business development, John previously held sales and account management roles at Distributor Wire & Cable, Bortek Industries, Inc., and Omni Cable. In this episode… Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer exp...
2025-05-2118 min
Winning With ShopifyTop Shopify Growth Strategies: How To Market Unsexy Products!This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product! trueCABLE: https://www.truecable.com/Sign up to...
2024-10-2544 min
Winning With ShopifyTop Shopify Growth Strategies: How To Market Unsexy Products!This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product! trueCABLE: https://www.truecable.com/Sign up to...
2024-10-2544 min
The Low-Voltage LowdownA Look Back and Ahead: Tracing Ethernet's Journey and What's Next (Ep. 11)In this episode Don Schultz and Dave Harris go in depth about the history of low-voltage technology and what to expect in the future!
Have a question for a future podcast episode? Leave it in the comments below and subscribe for more!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!Instagram: https://www.instagram.com/truecableinc/Facebook: https://www.facebook.com/truecableincTikTok: https://www.tiktok.com/truecableincLinkedIn: https://www.linkedin.com/company/truecable
Learn more in our Cable Academy!https://www.truecable.com/blogs/cable-academy
Trouble finding the right Ethernet cable for your p...
2024-03-1917 minThe Low-Voltage LowdownCCA v.s Solid Copper Ethernet Cable (Ep. 10)In this episode Don Schultz and Dave Harris go in depth about why you should avoid CCA and always choose pure solid copper Ethernet cable for your installations!
Have a question for a future podcast episode? Leave it in the comments below and subscribe for more!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!Instagram: https://www.instagram.com/truecableinc/Facebook: https://www.facebook.com/truecableincTikTok: https://www.tiktok.com/truecableincLinkedIn: https://www.linkedin.com/company/truecable
Learn more in our Cable Academy!https://www.truecable.com/blogs/cable-academy
Trouble finding the right E...
2024-01-0227 minThe Low-Voltage LowdownCCA v.s Solid Copper Ethernet Cable (Ep. 10)In this episode trueCABLE's Don Schultz and Dave Harris go through the differences between CCA and Copper Ethernet cable. Listen on for a better understanding of what you should look out for when purchasing connectors for your cable!
Have a question for a future podcast? Leave it in the comments below and subscribe for more!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/truecableinc
LinkedIn: https://www.linkedin.com/company/truecable
Learn more in our Cable...
2024-01-0127 min
Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)579 Black Friday Preview (with Jason Miller)We discuss the benefits and drawbacks of using the Rocketbook and the Remarkable, two digital note-taking devices. We also touch on the Bose TV speaker, which can greatly improve the audio quality of regular TV shows. The conversation highlights the importance of finding the right tools that work for each individual's needs and preferences.The conversation then turns to TrueCable, which offers high-quality Cat6 cables that have been tested and certified by Fluke. Jason mentions a study done by their local college comparing different brands of cable, with Belden coming out on top. Overall, this chapter highlights...
2023-11-2349 minThe Low-Voltage LowdownWhich Connectors Will Achieve Max Performance? (Ep. 9)In this episode our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris go over the factors you should look out for when shopping for connecting hardware that is compatible with your cable. Listen on for a better understanding of what you should look out for when purchasing connectors for your cable!
Have a question for a future Q&A? Leave it in the comments below and subscribe for more!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www...
2023-10-0415 minThe Low-Voltage LowdownWhat Defines Cheap Ethernet Cable? (Ep. 8)In this week’s episode our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris go over what characteristics would make an Ethernet cable be considered "cheap". Listen on for a better understanding of what you should look out for when purchasing Ethernet cable!
Have a question for a future Q&A? Leave it in the comments below and subscribe for more!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/@truecableinc
LinkedIn: https://www.linkedin.com/co...
2023-08-1115 minThe Low-Voltage LowdownQ&A: How To Get Into The Low-Voltage Industry (Ep. 7)In this week’s video we're back with another Q&A!
Our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris are asked a series of questions that we gathered from comments and our customer service team! Watch on for a better understanding of you can get into the low-voltage industry!
Have a question for a future Q&A? Leave it in the comments below and subscribe for more!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.co...
2023-07-2811 minThe Low-Voltage LowdownQ&A: Are You Terminating Your Ethernet Cable All Wrong? (Ep. 6)In this week's episode our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris, discuss some best practices when it comes to terminating your Ethernet cable. Listen through to ensure that you are doing it properly!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/@truecableinc
LinkedIn: https://www.linkedin.com/company/truecable
Subscribe to our YouTube Channel: https://www.youtube.com/c/trueCABLE/videos
Learn more in our Cable Academy!
https://www.truecable.com/blogs/cable-academy
2023-06-2823 minThe Low-Voltage LowdownEthernet Installation Horror Stories (Ep.5)In this week's episode our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris, share some horror stories they have experienced during various installations throughout the years!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/@truecableinc
LinkedIn: https://www.linkedin.com/company/truecable
Learn more in our Cable Academy!
https://www.truecable.com/blogs/cable-academy
2023-05-2221 minThe Low-Voltage LowdownQ&A: Bonding and Grounding (Ep.4)We’re back with another Q&A! Hosted by our Marketing Manager, Mikayla Moulton, we put our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris, to the test to see how much they know about bonding & grounding! There’s a lot to learn here so get comfy and enjoy!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!Instagram: https://www.instagram.com/truecableinc/Facebook: https://www.facebook.com/truecableincTikTok: https://www.tiktok.com/@truecableincLinkedIn: https://www.linkedin.com/company/truecable
Learn more in our Cable Academy!https://www.truecable.com/blogs/cable-academy
2023-04-2410 minThe Low-Voltage LowdownQ&A: Ethernet Cable Jacket Types (Ep.3)Welcome back to our virtual Q&A! Hosted by our Marketing Manager, Mikayla Moulton, we put our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris, to the test to see how much they know about Ethernet cable jacket types! There’s a lot to learn here so get comfy and enjoy!
Prefer to read? Check out our transcription here: https://www.truecable.com/blogs/cable-academy/q-a-ethernet-cable-jacket-types-with-don-and-dave
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/@truecableinc
Lin...
2023-03-2212 minThe Low-Voltage LowdownQ&A: Keystone Jacks (Ep. 2)Welcome to our first ever Virtual Q&A hosted by Mikayla Moulton!
We put our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris, to the test to see how much they know about keystone jacks. There’s a lot to learn here so get comfy and enjoy!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/@truecableinc
LinkedIn: https://www.linkedin.com/company/truecable
Learn more in our Cable Academy!
https://www.truecable.com/blogs/cable-academy
Tro...
2023-02-2327 minThe Low-Voltage LowdownQ&A: Low-Voltage Tech (Ep. 1)Welcome to our first ever Q&A hosted by our Marketing Specialist, Mikayla Moulton!
Our Technical Manager, Don Schultz, and Technical Specialist, Dave Harris are asked a series of questions that we gathered from comments and our customer service team! Listen on for a better understanding of Ethernet cable, RJ45 connectors, the low voltage industry, and best practices for installations!
All trueCABLE Products: https://www.truecable.com/collections/all
Check out trueCABLE on Social Media!
Instagram: https://www.instagram.com/truecableinc/
Facebook: https://www.facebook.com/truecableinc
TikTok: https://www.tiktok.com/@truecableinc
LinkedIn: https://www.linkedin.com/company/truecable
...
2023-01-2419 min
Retales: E-Commerce Growth StoriesDTC Ethernet Cable Company trueCABLE On Why Great CX and Innovative Tech Is The Driving Force behind Its Impressive YOY GrowthToday, we catch up with trueCABLE, an online network cabling supplier based in Missouri. The brand was created in 2015 with the simple goal of shaking up an outdated industry by delivering the fastest, most reliable low-voltage supplies directly to consumers. Initially selling through Amazon, the business has grown rapidly and now does an increasing percentage of its business via its own Shopify-powered website. During the podcast, Jessica Floyd, VP of Marketing & Business Development at trueCABLE, shared her reaction to ranking 18th place on this year’s Lightning 50 USA. She also revealed the key role that original content and...
2022-12-1510 min
Winning With ShopifyEp1 - Automate To Scale --> Exclusive Interview With trueCABLEThis is the first part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!This weeks guests run trueCABLE, the solution to all the complicated IT nightmares that business face when setting up their network. https://www.truecable.com/Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/Support the show
2021-05-0740 minWinning With ShopifyEp1 - Automate To Scale --> Exclusive Interview With trueCABLEThis is the first part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!This weeks guests run trueCABLE, the solution to all the complicated IT nightmares that business face when setting up their network. https://www.truecable.com/Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/Support the show
2021-05-0740 min