Shows
The Two Marketeers PodcastWhat Brands Say About Us - Part 1Why do we really buy what we buy?
In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh go deep on the messy truth about branding: it’s not just about what brands say—it’s about what they say about you. From badge brands that scream status to “quiet luxury” that whispers exclusivity, the conversation dives into how brands become part of our identity, self-worth, and even our emotional reward system.
Whether it’s your morning Starbucks ritual, the quiet confidence of a Celine bag, or proudly rocking high-low style with Walmart and...2025-05-2318 minThe Two Marketeers PodcastPricing CreativityLet’s talk about the thing that makes creative people squirm: pricing.
In this raw and revealing episode of The Two Marketeers Podcast, Lindsay Waugh and Sean Patrick unpack the messy, emotional, often awkward relationship creatives have with charging money for their genius. From accidental budgeting expert to agency veteran turned freelance strategist, Sean shares the lessons learned (and insight from dollars left on the table) along the way.
The Two Marketeers are ripping open the outdated belief that time equals value and digging into why value-based pricing is the model creative professionals need—but rare...2025-05-1423 minThe Two Marketeers PodcastBFF Tone of VoiceIn this episode of The Two Marketeers podcast, Lindsay and Sean come for the brands that all sound like they share the same group chat. You know the ones: cheeky, chummy, and desperate to be your bestie — whether they’re slinging soap or selling mortgages. Inspired by a spicy viral post from strategist Joe Burns, they’re unpacking the epidemic of copy-paste quirkiness that’s taken over brand comms.
When every brand tries to be “fun,” is anyone actually saying anything? Why are billion-dollar companies talking like your meme-loving roommate — and more importantly, is it working?
Listen up a...2025-04-3022 minThe Two Marketeers PodcastBrand is the MultiplierThis episode of The Two Marketeers podcast explores the Multiplier Effect in marketing—aka the critical (and often ignored) balance between brand and performance. Sean and Lindsay dive into a new report by WARC that challenges how we define marketing success today, spotlighting how brand marketing’s long-term impact is consistently undervalued compared to the short-term sugar highs of performance metrics.
We’re talking about the “messy middle” of consumer decision-making, the cracks in how marketing gets measured, and why it’s time to ditch the silos between brand and performance once and for all.
As WARC puts...2025-04-1720 minThe Two Marketeers PodcastSales vs. MarketingSales vs. Marketing: Frenemies or Soulmates?
In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh tackle one of the most misunderstood power struggles in business: the ongoing battle (or maybe love affair?) between sales and marketing. With over 30 years of combined experience, these two marketing pros pull back the curtain on what really happens when businesses say they “need marketing” but are actually drowning in sales problems.
From sales enablement myths to the future of marketing as a company-wide mindset, Sean and Lindsay break down the tiers of marketing functions, the role...2025-04-0121 minThe Two Marketeers PodcastGoing DeluluBuckle up, Marketeers! In this episode, Sean Patrick and Lindsay Waugh go full delulu—but don’t worry, it’s all in the name of marketing insight. They’re diving into the Gen Z mindset and their go-to coping mechanism: “delulu” (a.k.a. delusional optimism). Inspired by a VML article, they unpack how this generation is flipping reality on its head—not to escape, but to thrive.
Lindsay brings the fire with insights from a TED Talk on “delulu culture,” while Sean keeps it real with a parent’s POV on how his Gen Z kids are navigating the c...2025-03-1919 minThe Two Marketeers PodcastThe Great Thing About a Crisis - Part 2In part two of The Two Marketeers deep dive into innovation under pressure, Sean and Lindsay hit record on a topic near and dear to their podcasting hearts—how the industry got a full-blown post-pandemic makeover.
When COVID-19 shut the world down, podcasters had two choices: pause or pivot. (Spoiler alert: The Two Marketeers pivoted.) In this episode, they unpack how lockdowns forced podcasting to evolve overnight, ushering in a new era of remote recording, video content, and a whole lot of Zoom-induced chaos.
From the scrappy rise of virtual recording setups to how listener ha...2025-03-0518 minThe Two Marketeers PodcastThe Great Thing About a Crisis - Part 1Crisis? Or creativity catalyst? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh dive into the unexpected upside of a crisis—how it fuels creativity and drives real innovation. Using QR codes as a case study (yes, Lindsay has always been a fan), they unpack the difference between creativity (big ideas!) and innovation (actually making them work).
QR codes were clunky and inconvenient… until a global pandemic made them indispensable. Suddenly, what was once a tech dud became an everyday essential. So, what changed? The key layers of innovation—better phone tech, wider adoptio...2025-02-1823 minThe Two Marketeers PodcastIs DEI DOA?In this timely and crucial episode, Lindsay Waugh and Sean Patrick of The Two Marketeers confront a troubling trend: companies halting corporate social responsibility (CSR) and diversity, equity, and inclusion (DEI) initiatives during challenging times.
The headlines are disheartening—DEI departments dismantled, Chief Diversity Officers let go—and it’s impossible not to feel the weight of what this means for the individuals and communities most impacted. Lindsay shares her frustration and concern as years of hard-fought progress are at risk of being rolled back, leaving many wondering: what happens to the people these initiatives were designed to sup...2025-01-2321 minThe Two Marketeers PodcastWhy I Went FreelanceFreelancing—it’s not all coffee shops and “freedom,” folks. In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh get real about the rollercoaster ride that is going solo. Sean spills the tea on going freelance twice (yes, he went back for more) and shares what it’s like to leap from agency life to corporate gigs and then to running your own show. Meanwhile, Lindsay talks about how her entrepreneurial spirit and love for novelty made freelancing an awesome choice for her.
But it’s not all sunshine and flexible schedules. Sean and Lindsay p...2025-01-2121 minThe Two Marketeers PodcastToo Many CooksIn this episode of The Two Marketeers, Sean Patrick and Lindsay Waugh dive headfirst into a topic every marketer and creative professional has faced: too many cooks in the kitchen. When deadlines are tight, budgets are squeezed, and creativity feels like it’s on life support, how do you decide how many people—and who—you really need to get the job done?
Join Sean and Lindsay as they unpack:
• Why fewer, highly skilled team members can be more effective than a crowded room.
• The importance of accountability and defining roles in high-pressure situations...2025-01-0819 minThe Two Marketeers PodcastIteration. Iteration. Iteration.In this episode, Sean and Lindsay, co-hosts of The Two Marketeers podcast, dive headfirst into the “creativity crisis" and the concept of time. They uncover how the magic of making truly happens when you respect time, embrace iteration, and lean into a little creative chaos.
They explore why time management isn’t just about meeting deadlines—it’s about giving ideas room to breathe and evolve. From missteps to masterpieces, Sean and Lindsay champion the power of practice, experimentation, and, yes, even making a few glorious mistakes along the way.
Hear their unapologetic take on pushing b...2024-12-2323 minThe Two Marketeers PodcastDoing More with LessIn this episode, The Two Marketeers hosts Lindsay Waugh and Sean Patrick dive deep into the age-old marketing challenge of "doing more with less." As the pressure mounts to deliver high-impact creative work with shrinking budgets, timelines, and resources, the two marketing experts explore how to embrace constraints as an opportunity rather than a threat. They discuss the role of AI and automation tools, cautioning against using them as a crutch to replace human creativity and nuance. Instead, Lindsay and Sean emphasize the importance of nurturing one's own creative spirit, developing taste and discernment, and carving out the necessary...2024-12-1128 minThe Two Marketeers PodcastAre We in a Creativity Crisis?Welcome back to the Two Marketeers podcast! The hosts, Sean Patrick and Lindsay Waugh, are kicking off Season 5, and they couldn't be more excited. As Sean mentioned, this is their 90th episode, which is a huge milestone. Can you believe it? 90 episodes over the course of 5 seasons - it's been quite a journey.
When Sean and Lindsay first started this podcast, they had no idea it would grow into what it is today. They were just two marketing professionals who wanted to have honest, insightful conversations about the industry they're so passionate about. Over the years, they've...2024-11-2623 minThe Two Marketeers PodcastSeason 4 Finale!Welcome to the finale of Season 4, Marketeers! We've made it. Four years, four seasons and 89 episodes later, The Two Marketeers podcast is wrapping up yet again. Don't worry; they only break for the summer, so you'll see them return, fresh and ready to rock, in the fall of 2024.
Co-hosts Sean Patrick and Lindsay Waugh dedicated this finale episode to the top three things they've learned while producing The Two Marketeers podcast. After being made all too aware that an entire season and promotional plan for a podcast can be created in under an hour using AI, Sean a...2024-07-1028 minThe Two Marketeers PodcastIs Effectiveness Killing Creativity? - Part 2Welcome to part 2 of a two-part episode titled "Is Effectiveness Killing Creativity?" In this two-parter, co-hosts Sean and Lindsay explore the relationship between creativity and effectiveness and unpack how we got to today's over-engineered creative process and the need for measurement control over creativity. This episode dives further into how taking accountability for what motivates us as creative people can enable us to thrive as creative thinkers in marketing.
Enjoy, Marketeers!
2024-06-2620 minThe Two Marketeers PodcastIs Effectiveness Killing Creativity? - Part 1Welcome to another episode of The Two Marketeers podcast! This is a special one, so buyers should beware. Have you ever wanted an up-close glimpse into the brains of co-hosts Sean Patrick and Lindsay Waugh? Well, ask, and you shall receive.
In this episode, titled 'Is Effectiveness Killing Creativity,' Sean and Lindsay explore the relationship between creativity and effectiveness and unpack how we got to today's over-engineered creative process and need for measurement control over creativity. From digital to analytics and measurement, they call out and question it all in relation to creativity and ask some...2024-06-1221 minThe Two Marketeers PodcastMac n' Cheese n' BeerMarketeers, it was love at first sight! Or sip? Or snack? In any case, as soon as Sean and Lindsay, co-hosts of The Two Marketeers podcast, saw the latest campaign from Kraft Heinz, produced by their internal agency, The Kitchen, they knew they had to dive in.
As seen in Strategy Online, the Kraft Heinz brand is having fun with beer marketing cliches for its LTO freebie. In the article titled "KD makes a case for being at The Beer Store", Strategy states, "KD’s latest campaign puts a twist on a time-honoured cottage tradition by helping lo...2024-05-3025 minThe Two Marketeers PodcastMastery of More IdeasIn April 2024, Contagious sent out its weekly newsletter, the 'Contagious Edit: Your Weekly Dose of Contagious Thinking,' which immediately caught the eye of The Two Marketeers as it discussed the virtues of churning stuff out.
The newsletter states, "In his 2018 book, Atomic Habits, James Clear tells a story about a photography teacher that holds a useful lesson for creative types.
Clear had come by the story in another book, called Art & Fear, which was published in 1985. The authors of that work had — for not especially interesting reasons — obscured the truth of the tale by omitt...2024-05-1520 minThe Two Marketeers PodcastWhat Happened to the Brief?Welcome to a less-than-brief conversation all about the brief! As creative strategy people in the marketing and advertising industry, The Two Marketeers co-hosts, Sean Patrick and Lindsay Waugh, are obsessed with the brief. And rightfully so! The brief is the kick-off to brilliant (and, unfortunately, mediocre) work. But, it should NOT be the beginning of the work being done. In this episode, Sean and Lindsay discuss and debate the role of the brief, all that has to go into creating one, and what to do in the absence of a great one, or let's be real, one at all. 2024-05-0226 minThe Two Marketeers PodcastIs AI Going to Take Our Jobs?Watch out, The Two Marketeers are fired up! Co-hosts Sean Patrick and Lindsay Waugh take this episode to unpack a controversial article published in CMSWire with the headline, "AI Will Replace 95% of Creative Marketing Work". And as you may imagine, Sean and Lindsay call BS.
The article, linked below, starts by stating, "Goodbye, marketing. Hello, AI. Or AGI. OK, that's totally dramatic. But it's kinda what a top executive in the generative AI space says. Sam Altman, CEO of OpenAI, the creator of ChatGPT, says in the new book, "Our AI Journey" that AI will mean that 95...2024-04-1723 minThe Two Marketeers PodcastPushing Creative Process Over Creative PeopleIn this episode of The Two Marketeers, co-hosts Sean Patrick and Lindsay Waugh dive into a recent article from Ad Age that sheds light on a critical shift in the advertising industry. Agencies are increasingly pressured to sell their cookie-cutter proprietary processes over their people, talent and creative chops. Sean and Lindsay unpack the why behind this trend and its implications, discussing its impact on agency culture, creativity, and client relationships.
Sean and Lindsay offer insightful advice to agencies facing this challenge, suggesting that while having a process to sell is important, it's crucial to look at...2024-04-0321 minThe Two Marketeers PodcastGuilt Tipping & The Customer ExperienceOn this topic, The Two Marketeers cannot remain silent any longer! That's right; the world has reached a 'tipping point' where tip culture is spiralling out of control. Across North America, no matter what businesses you patronize, you'll likely be prompted to offer a tip. However, the rapidly changing tipping culture raises questions about its fairness and effectiveness.
As Forbes states, "A recent survey by Bankrate found that roughly 66% of Americans have a negative view of tipping. Around 30% of respondents think that tipping culture is "out of control," with more companies encouraging customers to tip at their...2024-03-2025 minThe Two Marketeers PodcastSurvival of the 'Creativest' - Part 2Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.
Picking up where they left off in part one, Sean and Lindsay share their points of view on flaws in...2024-03-0822 minThe Two Marketeers PodcastSurvival of the 'Creativest' - Part 1Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'.
Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertising legends, creative marketers and new talent in the creative industry.
In true Two Marketeers fashion, Sean and Lindsay have a lively conversation about the current...2024-02-2224 minThe Two Marketeers PodcastWhen Brands Consider 'What If' Moments2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out!
This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of purchase and beyond? That fundamental question then sends Sean and Lindsay back down the brand rabbit hole to debate and discuss the role of brands in today's world and how brands...2024-02-0724 minThe Two Marketeers PodcastWhen Creative Becomes Everyone’s Job - Part 2Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic.
This episode closes out with Lindsay's burning question. Listen to discover what she was dying to pick Aleena's brain about. Sneak peek, it has to do with the industry obsession, as well as Lindsay's personal obsession, with working with i...2024-01-2435 minThe Two Marketeers PodcastWhen Creative Becomes Everyone’s Job - Part 1The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Aleena has grown up in the ever-evolving and dynamic advertising and marketing business and now leads FUSE Create, an independent creative agency in Toronto. Her passion for the business surrounds creative problem-solving and working with incredibly smart and talented people, partners and clients. As SVP and Managing Director, Aleena works closely with teams to create work that Turns Heads, fills them with pride, and makes an impact for the brands she works with.
...2024-01-1030 minThe Two Marketeers PodcastPay Transparency Act: Good or Bad?Join us on the latest episode of the Two Marketeers podcast, where your hosts, marketing and strategy experts Sean Patrick and Lindsay Waugh, delve into a hot-button topic of the moment: the Pay Transparency Act. In this episode, Sean and Lindsay unravel the layers of this groundbreaking legislation and break down the pluses and minuses of the Pay Transparency Act from their personal and professional points of view. As advocates for fair compensation and transparency, Sean and Lindsay share their expertise on what this legislation means for knowledge workers who must continuously understand and fight for their true value. 2023-12-2021 minThe Two Marketeers PodcastAre Creative & Strategy Still Frenemies? Part 2This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to explore the ever-evolving relationship between strategy and creative in the marketing and advertising industry.
Lindsay recollects the first time in her career as a strategist when strategy and creative truly came together and stopped being frenemies. For Lindsay, this is the moment when the value of strategy shifted. The Two Marketeers boldly state that it's time to erase the line, as strategists must embrace their creativity to excel at their role, a...2023-12-0620 minThe Two Marketeers PodcastAre Creative & Strategy Still Frenemies? Part 1This episode of The Two Marketeers podcast is part one of a riveting two-parter. Co-hosts Sean Patrick and Lindsay Waugh dive deep into the intricate dance between strategy and creative in this two-part saga. As The Two Marketeers, Sean and Lindsay have seen creative and strategy roles evolve significantly over the last 20 years. The big question is, how much have they grown and changed, and what does that mean for the people in those roles in the marketing and advertising industry?
Enjoy the conversation, Marketeers!
2023-11-2120 minThe Two Marketeers PodcastFreelance: Before and AfterWelcome to another episode of The Two Marketeers podcast! This is the first episode in Season 4 that dives into a more personal side of The Two Marketeers around how they've designed how they both work and live. They compare their work/life experiences both pre and post-freelance.
This episode starts with Sean and Lindsay asking each other the critical question, "What's the biggest difference in how you work now (as a freelancer) compared to when you were last an employee?" Intrigued to find out the answers? Sneak peek: ever heard of busy and bored?
Tune...2023-11-0819 minThe Two Marketeers PodcastDesigning Smarter, Not CheaperIn this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh go back in time... to design school. As she thinks back, Lindsay's number one takeaway from her design school experience is the extreme resilience learned from selling ideas. Sean states that he's not a salesperson, and Lindsay disagrees. They discuss how strategy is both the thinking and the selling of ideas. But in today's world of shrinking budgets, ideas are not enough. You need to do more with less. Strategy enables you to design more meaningful ideas that move businesses and brands forward. Key message...2023-10-2518 minThe Two Marketeers PodcastDesign is EverythingThe Two Marketeers are back LIVE in the studio for the kick-off of Season 4! Who would've thought!?!
In this episode, The Two Marketeers introduce the theme of Season 4, which is… DA-DA-DAAAA Designing Experiences! Throughout Season 4, The Two Marketeers will explore two sides of designing experiences. The first is how strategy helps brands and marketers design more meaningful experiences for their audiences. The second is the more personal side of experience design, where co-hosts Sean and Lindsay will bring forward their point-of-view on modern ways of working and how people have the power to design how they work an...2023-10-1219 minThe Two Marketeers PodcastQuality Over Quantity, Baby! (Our Obsession with Progress)Another season comes to a close, Marketeers!
In this Season 3 finale of The Two Marketeers podcast, hosts Sean and Lindsay reflect on their journey over the past 10 months and share one key learning each of them will remember most.
First, Lindsay shares her insights on the pervasive obsession with progress and forward motion experienced by individuals and brands alike. Sean labels this obsession "MOMENTUMMMM" and then brings his unique perspective to the table, emphasizing his pursuit of quality over quantity in both work and life.
Wrapping up their third season, The Two Marketeers...2023-07-1222 minThe Two Marketeers PodcastData As GospelThis year, another new study was released on the potentially harmful effects of alcohol consumption, encouraging people to rethink their drinking habits. Well, one marketeer (you guess which one!) was having none of it.
As the months rolled on and debates continued on the impact of alcohol on the human body, experts have come out yet again undecided. Meanwhile, in social circles, people have been latching on to either side of the debate with either a strong, "I told you so!" or "I simply can't believe it!". This ongoing back-and-forth has prompted Sean and Lindsay, co-hosts of...2023-06-2820 minThe Two Marketeers PodcastTrends Have Lost All MeaningThis episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment."
Which in Lindsay and Sean's opinion is painfully accurate.
With the rise of social media, the term 'trend' no longer means what it used to. In fact, it has become so ubiquitous many argue it has lost all meaning. From macro-trends to micro-trends, tidal behavioural shifts to hash...2023-06-1421 minThe Two Marketeers PodcastDuping #dupe CultureIn this fun and fascinating episode of The Two Marketeers podcast, your hosts Sean Patrick and Lindsay Waugh dive headfirst into the world of retail and consumer behaviour. Join them as they unravel the trending story behind #LululemonDupes and its unexpected benefit for the renowned athleisure brand.
Drawing inspiration from the thought-provoking article published on Fast Company, Sean and Lindsay dissect the evolution of the Lululemon dupe phenomenon. They explore the impact of social media on the consumer mindset, shedding light on how influencers and savvy shoppers have fueled the rise of affordable alternatives to Lululemon's popular...2023-05-3120 minThe Two Marketeers PodcastMore Brain, Less Storm. Please!First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time...
In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh argue that perhaps come-one-come-all brainstorms aren't always the best path to the best ideas. Free chips and drinks are not the answer.
The Two Marketeers discuss how effective brainstorms require an actual plan with clear objectives and focused outcomes. And when everyone in the room has a voice, there's an opportunity to challenge our...2023-05-1720 minThe Two Marketeers PodcastStart Falling Out of LoveWe know, we know, you've hit the jackpot on your newest, biggest and brightest idea! Well, get ready to fall out of love.
On this episode of The Two Marketeers podcast, co-hosts Sean and Lindsay explore the harsh yet critical reality of falling out of love with your brilliant ideas.
Sean and Lindsay discuss the importance of recognizing when an idea isn’t right or just isn't right right now and how to move on from it. Or huck it in the 'ideas bucket' for later, as Lindsay so eloquently puts it. The Two Marketeers sh...2023-05-0321 minThe Two Marketeers PodcastOur TikTok FailVulnerability alert!
In September 2022, as you may or may not have seen plastered all over your FYP, The Two Marketeers launched TikTok as a new platform to play in for Season 3.
Spoiler... it did not go well.
In this episode, Sean and Lindsay go full transparency on their six-month TikTok experience. From pulling Lindsay out of content idea rabbit holes to pushing Sean to be creative in real-time, The Two Marketeers talk about their self-described fail and all the vulnerability that comes with it. To quote Lindsay: "It was a really fun experience...2023-04-1920 minThe Two Marketeers PodcastThe Trouble with ”How”How, How, How. This is a question ingrained in us in our everyday lives of DIY culture. How did you do that? How did that happen? How can I do that myself? How do we do this right and move the needle?
When trying to build a successful brand, it's easy to get overwhelmed and caught up in the 'how' vs stepping back to fully understand 'what' you are trying to do and, more importantly, 'why' you're doing it.
In this episode of The Two Marketeers Podcast, Sean and Lindsay step back from the uncertainty...2023-04-0521 minThe Two Marketeers PodcastGenZ Is ”Messing” with BeautyOk Marketeers, let's get messy – with beauty (and Gen Z).
In this episode of The Two Marketeers Podcast, co-hosts Sean and Lindsay continue their ongoing fascination with Gen Z, exploring their refreshingly unexpected perceptions and behaviours on beauty and how it's impacting the beauty and wellness industry. From the growing demand for realness and authenticity to glossy on their terms, Sean and Lindsay debate how Gen-Z is changing how we think about well-being.
Tune in to hear Sean and Lindsay's insights and advice on how brands can stay ahead of the game by understanding the fa...2023-03-2230 minThe Two Marketeers PodcastPutting AI Writing to the TestIt's time for The Two Marketeers to put AI (artificial intelligence) writing tools to the test. And the test continues! The below podcast episode description was written with the Open AI Playground platform.
Query: Please write a podcast episode description for The Two Marketeers podcast talking about co-hosts Sean Patrick and Lindsay Waugh testing out AI writing tools for strategy work.
Result: In this episode of The Two Marketeers, hosts Sean Patrick and Lindsay Waugh explore the world of AI writing tools and their potential for strategy work. From the latest AI-driven writing tools to...2023-03-0834 minThe Two Marketeers PodcastRebooting a Brand LegacyIt's back, baby! Say hello again to the beloved Zellers from our Canadian childhoods.
It has been almost a decade since this iconic Canadian brand closed its doors, but for Zellers, it's time for a new adventure. In this episode, Sean and Lindsay discuss the relaunch of Zellers by HBC and alongside fellow retailer The Hudson's Bay. They explore how the brand can be reimagined for the modern Canadian consumer and discuss the challenges of bringing a beloved brand back to life. From The Two Marketeers perspective, Zellers has the potential to become a significant player in...2023-02-2229 minThe Two Marketeers PodcastGood News! Trust Is In the GutterIt's that time of year again, Marketeers! The Edelman Trust Barometer has landed for 2023. Spoiler alert, as you may imagine, trust is in the gutter—funny headline for a dismal outlook on optimism.
The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. As Edelman states this year, "A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and a failure of leadership has brought us to where we are today – deeply and dangerously polarized."
Top learnings from the report:
- Business is the only instit...2023-02-0828 minThe Two Marketeers PodcastNew Year, New FearAs the new year kicks off, The Two Marketeers have noticed a shift in headlines from the classic "New Year, New You" to "Recession! Recession! Recession!" With the ever-changing global economic landscape, the fear of recession is a real threat and consumers have adjusted their spending habits accordingly, creating a 'consumer recession' that has changed the shopping mindset of many.
Brands need to understand how this consumer recession has impacted shoppers and their habits, and create strategies to best support them during this state of perma-crisis.
Join The Two Marketeers as they talk all things...2023-01-1830 minThe Two Marketeers PodcastWhen Brands Get IntimateHello, 2023!
It's a new year, and The Two Marketeers are all excited about getting intimate. With brands, that is. Although both Sean and Lindsay admit to never having heard the words 'brand' and 'intimacy' together before now, they are already hooked.
In this episode of The Two Marketeers Podcast, Sean shares his recent discoveries on what brand intimacy is, why it's relevant right now, and why he's fallen head over heels with the idea. Lindsay – ever the level-headed strategist – is intrigued but questions its staying power. Is it the next buzzword? Or a game changer for...2023-01-0530 minThe Two Marketeers PodcastListen, Empathize, Act: Lessons learned in 2022It's a wrap, 2022!
In this episode, hosts Lindsay and Sean discuss the top three things they've learned about marketing's impact on the human experience and vice versa. A shift they made at the beginning of Season 3 of The Two Marketeers Podcast. They share their insights and experience, both personal and professional, and lessons learned when developing and guiding best-in-class brands of any size.
The Two Marketeers talk about the importance of listening, the power of reflection, and the need for empathy. Join us as they explore what they've learned about themselves, our society, and the...2022-12-1428 minThe Two Marketeers PodcastLoyalty: What’s the Point?When it comes to the brands we love and trust, loyalty is what we’re giving. Question is, what does it take to not only win us, but keep us? The Two Marketeers take the perspective of both consumer and marketer to understand what it takes for today’s loyalty programs to meet the diverse needs and growing expectations of the ever-evolving consumer.
Rewards programs are nothing new. We have grown to love our points, perks, and even promotions. In a world where brands can and often do understand us better than ever, the competition is fierce, with...2022-11-3028 minThe Two Marketeers PodcastThe Fur Baby MarketCalling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you!
Join Lindsay, Sean and special guest Nero, Sean's precious pup, as The Two Marketeers share all they've learned over the last few years about the exploding and lucrative Fur Baby market.
In this episode, Sean and Lindsay not only bring the fascinating, and polarizing, research they've done on the future of 'pet wellness' and the pet industry, but also discuss their real-world experiences and perspectives as a pet owner and a pet shoppers respectively.
Never before has...2022-11-1530 minThe Two Marketeers PodcastPerception is Everything: A Case for Brand EquityBrand equity vs. brand value. Have you ever taken the time to truly think about how they differ?
It may seem like a simple word swap, but the difference is critical to understanding and valuing the power of positive perception of your brand in the minds of consumers.
In Episode 3, Season 3 of The Two Marketeers podcast, Sean and Lindsay highlight the distinction between a brand's equity and its value. And how creating positive human experiences is essential to building trust – therefore equity – in the long-term. At a time when consumer trust is low and competition is f...2022-11-0230 minThe Two Marketeers PodcastHow Much Are You Worth?The Gig Economy. Yup. You've probably heard of it, talked about it, considered it even. Or, like The Two Marketeers, you're living it.
It's a hot topic these post-pandemic days and its recent growth is notable to say the least. Why? Well, there are a some key factors in the current marketing landscape that Lindsay and Sean talk about about and compare notes on in this episode.
Join full-on freelance Marketeers Sean and Lindsay, as share their own freelance experiences and how answering the question, "How much are you worth?" is a daunting and necessary...2022-10-1932 minThe Two Marketeers PodcastIt’s All About HumansThe Two Marketeers are pumped for a brand new season – Season 3! Hosts Sean and Lindsay talk about what's new and different this season, and how it's all about marketing and the human experience.
2022-09-2124 minThe Two Marketeers PodcastThe Right to DisconnectThe Two Marketeers dedicate their last recording of Season 2 to the timely headline of Ontario's new 'Right to Disconnect' law. As Sean and Lindsay are about to set off on a well deserved two month break from recording, they discuss the value of taking time to literally disconnect from work – even if you love what you do for a living.
The Right to Disconnect is an important legislative step, but for The Two Marketeers it goes beyond the law. It's about giving yourself the time to examine how you live and work on terms that support your as...2022-06-2333 minThe Two Marketeers PodcastWhat is ‘Good Creative’ Anyway?Marketeers, have you ever heard of the term ‘Creative Effectiveness’? Well until this episode Sean hadn’t (so he did his homework!). Lindsay, on the other hand, came to the conversation with some invaluable intel.
Creative effectiveness is something ad agency pros have been discussing and debating for many years as new platforms, communication methods and performance metrics continue to evolve at lightning speed. Most recently though, James Hurman in association with WARC and Cannes LIONS have upped the game. Developing the Creative Effectiveness Ladder: a measurement framework that categorizes and values creative work based on its impact...2022-06-0842 minThe Two Marketeers PodcastDetoxing the Beauty ConversationTheir latest contribution to the beauty conversation, The Two Marketeers dedicate this episode to what they’ve cleverly coined as "punch-in-the-gut-vertising". Hosts Sean and Lindsay examine Dove's latest #detoxyourfeed campaign which aims to de-normalize potentially toxic beauty advice pervasive on social media. As part of the Dove Self-Esteem Project, the campaign targets teen girls’ social media feeds and gives them, and their parents, tools to help them define what “beauty” means for themselves.
As StrategyOnline.ca puts it, "Dove is looking to counter bad [beauty] advice by encouraging girls to tune out on the toxic content and urging p...2022-05-2528 minThe Two Marketeers PodcastNow Can We Be Funny?For a couple of marketeers who fancy themselves pretty darn hilarious, this conversation about humour in advertising was a bit more serious and complex than they’d bargained for. More than just getting a laugh, humour-based creative is about creating an emotional connection as a brand with your audience. But what the Two Marketeers find fascinating is that when marketers think of creating an emotional connection, it should be about what the marketing industry is calling ‘sad-vertising’. You know, the commercials about puppies and crying babies?
Well, no more! Sean and Lindsay are finally asking the question after...2022-05-1136 minThe Two Marketeers PodcastMap. It. Out.Okay people, this topic has been a long time coming! It's finally time to: Map. It. Out.
Join The Two Marketeers as they explore the practice of mapping in marketing and advertising – journey mapping, empathy mapping, all of the mapping! Share the value of uncovering the fascinating range of conscious and subconscious emotions we all experience as consumers today.
But, what's the benefit of this practice? Is it simply to find ways to influence their purchase decision? NO! Sean and Lindsay adamantly agree that mapping your target audience and their experience can help you deeply ta...2022-04-2729 minThe Two Marketeers PodcastThe New Experience EconomyEpisode warning: This episode kicks off with Lindsay all "jacked up on serendipity" so whether you're into this topic or not, The Two Marketeers guarantee that the energy is infectious. So let's get into it...
Unsurprisingly so, The Two Marketeers have been magnetically drawn to The Drum's deep dive into "The New Customer Experience Economy." And in their defence, as a marketer, how could you not be?
Join Sean and Lindsay for this episode of The Two Marketeers podcast as they read up, explore and share how the new experience economy is picking up steam...2022-04-1334 minThe Two Marketeers PodcastHuman-Centered DesignTo all the humans out there, this episode is dedicated to human-centred design. As Lindsay so insightfully observes, "Humans are a hot topic these days". And she is spot on!
Inspired by UX, CX and all the other “X” trends happening right, The Two Marketeers go deep into designing emotion-driven human experiences. And what that means for the new creators of experiences: Marketers, strategists and many other ‘design thinkers’ in marketing and advertising.
As AdAge states in their article, “Purposeful, Human-Centric Experiences Have These 3 Things in Common", great artists, storytellers and designers have always known that human...2022-03-3030 minThe Two Marketeers PodcastCollaboration: The New C-WordWe've all heard it, the dreaded new c-word of the modern workplace... collaboration. What once was a bold workplace ambition has now been turned into that thing businesses and organizations of all sizes struggle to solve. Sure, the pandemic hit and companies across all industries were fearful all of their collaboration efforts would fly right out the WFH window. But as we've seen the last few years unfold, never has it become more clear that collaboration is not strictly a problem to be solved through tech but a people-first problem to be addressed at the human behaviour level.
2022-03-1735 minThe Two Marketeers PodcastIs Long-Term Planning Still a Thing?Short-term vs. long-term strategic planning – what's the right approach? The age-old debate continues and has shifted into high gear as uncertainty and instability thrive... Where is the greatest need? How do brand marketers need prepare for the ‘unprecedented’? And how does the practice of planning adapt?
The Two Marketeers, discuss how planning needs to evolve as Lindsay aligns “100%” with the perspective published in the recent AdAge article titled, "Marketing in 2022: 5 Trends to Watch" and Sean shares his observations of, and past experiences with, what has become an antiquated linear creative process. There’s no question that planning for the futu...2022-03-0236 minThe Two Marketeers PodcastMeta-versityOk Marketeers, for those of you still wondering WTF is up with this whole Metaverse conversation, The Two Marketeers are dedicating this episode to breaking it down for you. Lindsay eagerly enrolls in The Two Marketeers 'Meta-versity' where Sean schools her on all things Metaverse. However, when push comes to shove, Lindsay flips the script to teach Sean a thing or two herself.
Follow their less-than-formal curriculum as Lindsay and Sean dive into everything from the basic definition of what (they think) the Metaverse actually is, to the experiences currently being had within it, to the brands...2022-02-1641 minThe Two Marketeers PodcastIntelligent Creative Engine, WTF?The first recording of 2022 for The Two Marketeers!
Lindsay is unhinged (as usual) and Sean plays along as they explore Deloitte's 2022 Global Marketing Trends titled, "Thriving through Customer Centricity." Deloitte shines a light on how macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, are upending the marketing function.
The most intriguing part of this report for The Two Marketeers is the notion of the 'Intelligent Creative Engine'. This concept has the power to change the way that marketing and advertising creative goes to market through the purposeful...2022-02-0335 minThe Two Marketeers PodcastLiving Your Brand Values with Mike SuttonThe Two Marketeers kick off 2022 with a bang welcoming guest Mike Sutton, President and CEO at Toronto agency Zulu Alpha Kilo.
Lindsay and Sean talk to Mike about how Zulu utilizes its unique and highly acclaimed agency's brand as a platform for change in the marketing and advertising industry. From saying 'no' to spec work and paying job candidates for their interview time, to challenging antiquated agency norms... this Canadian independent creative agency has built its reputation on being purposeful and authentic in its actions, taking some strategically calculated and hilarious risks poking fun at themselves and...2022-01-1940 minThe Two Marketeers Podcast63 Ways to Annoy LindsayAs The Two Marketeers enjoy some holiday R&R, they bring you this throwback from their very own Podcast Camp vault.
This episode was recorded in January 2020 (pre-COVID in North America) with newbie hosts Sean and Lindsay literally face-to-face in a rented podcast studio. They had little-to-no idea of what they were getting into. In fact, they hadn't even named the podcast yet! Listen as they lean into Lindsay's frustration with communications tactics that over-promise, under-deliver and waste our time.
Enjoy this 'blast from the past' from The Two Marketeers and get warmed up for...2022-01-0529 minThe Two Marketeers PodcastTop Revelations of 2021Well, that's a wrap! Goodbye 2021, we've learned so much both personally AND professionally.
The Two Marketeers wanted to close out the year with a bang and share some of the major eye opening moments that have changed their perspectives, for better or for worse.
Key takeaway? Regardless of past years' planning and pre-pandemic behaviours, it's time to not only think differently but actually ACT differently. As hard as it may be, Sean and Lindsay encourage their listeners to dig deeper, uncover hidden truths and action the insights you find. This is the time to change...2021-12-2243 minThe Two Marketeers PodcastThe Future TravelerIs it FINALLY time to get back on that plane, train or at this point, spaceship?
That's the big question on the minds of The Two Marketeers as they dedicate this episode to exploring the future of travel both during and post the COVID-19 pandemic. Lindsay is (surprisingly!) ready to rip off that bandaid and Sean, well... not so much, opting for 4 hours of space travel over a week-long getaway at a luxury resort. Why is the topic of travel in 2022 so polarizing?
Join Sean and Lindsay as they dive into the mindsets of the...2021-12-0833 minThe Two Marketeers PodcastMarketing Holiday MagicHappy Holidays Marketeers!
WHAT will the 2021 holiday shopping season have in store? WHO will be in stores? HOW will brands bring the magic? We have so many questions about retail!
In this episode, the Two Marketeers dive into PwC’s 2021 Canadian Holiday Outlook. A very cool and interactive study titled "A retail industry guide to the evolving holiday shopping habits of Canadian consumers". Sean and Lindsay pull out their favourite tasty nuggets, while sharing their own personal, and very different, experiences and perspectives about the upcoming holiday season.
Dust off that ugly Christmas sw...2021-11-2436 minThe Two Marketeers PodcastBeware of Purpose Washing'Purpose Washing' is the latest term to jump on the ‘washing’ bandwagon, along with green washing, pink washing, woke washing. As the tireless advocates for purposeful branding you know them to be, Sean and Lindsay couldn't help but share this trend-worthy topic with their listeners: The inauthentic side of brand purpose and how to avoid the pitfalls of communicating it before truly living it.
The Two Marketeers provide some important data and insights on the value that brand purpose done right can bring and the impact it can have on businesses of any size.
Key Take...2021-11-1028 minThe Two Marketeers PodcastGet Uncomfortable | Truth & ReconciliationThe Two Marketeers take time to reflect post Canada’s inaugural Day of Truth and Reconciliation. Lindsay shares what Sean agrees is an excellent article from Strategy Magazine (see reference link below). Take this quick, yet highly informative, 30 minutes with The Two Marketeers as they talk about and celebrate an exceptional initiative from one of Canada's most recognizable and loved brands — Tim Hortons.
For reference:
Strategy, "What is corporate Canada’s place in Truth and Reconciliation Day?"
Tim Hortons, Orange Shirt Day | Orange Sprinkle Donut fundraiser on YouTube
University of Alberta, Indigen...2021-10-2828 minThe Two Marketeers PodcastThe Future of Work with Meg KerrSeason 2 of The Two Marketeers podcast is in full swing as Sean and Lindsay welcome their very first guest (ever!) Meg Kerr, Head of Planning at Toronto agency doug&partners, to talk about the future of work. Not only is Meg a highly regarded industry colleague and friend, she’s also a fellow fanboy of all things work-life integration, particularly when it comes to thinking (and talking) about a post-pandemic work environment and lifestyle. Meg recently sparked conversation around an article in The Atlantic titled, "Why Your Leisure Time Is in Danger. Stop treating your time off as a pr...2021-10-1244 minThe Two Marketeers PodcastThe Positive Power of Brands | Season 2 LaunchThe Two Marketeers are ecstatic to be launching Season 2 of the Podcast and couldn't think of a better way to kick it off than with a jam session with one of their favourite industry authorities, Meg Kerr. Lindsay and Sean have had the pleasure of working with Meg for over a decade and were thrilled to catch up with Meg congratulate her on her new role as Head of Planning at doug&partners – an independent Toronto-based creative agency. Join Sean & Lindsay as they chat with Meg about bringing The Two Marketeers’ brand purpose to life through their podcast and what...2021-10-0110 minThe Two Marketeers PodcastGreat Brands Are Storydoers [Season 1 Finale, Pt. 2]Season One of The Two Marketeers Podcast is officially a wrap! In this second part of our two-part season finale, Sean & Lindsay continue their lively discussion about the top three takeaways from their inaugural season, as co-creators and hosts of a podcast dedicated to all things modern marketing.
Part 1 [ listen here ] dives deep into the importance of brand purpose – now more than ever – during a global pandemic. In this episode, The Two Marketeers continue to reflect on, and laugh about, the remaining two key learnings on their list and wrap it up with an intense rapid fire on t...2021-07-2029 min
The Two Marketeers PodcastThe Power of Brand Purpose [Season 1 Finale, Pt. 1]The Two Marketeers Podcast is wrapping up Season One! While on the cusp of (hopefully!) emerging from the COVID-19 pandemic and the world is looking forward to the next normal, Sean and Lindsay take one last look back at the past year. This not-to-be-missed season finale gives you the top three takeaways that the co-hosts have learned since launching this podcast, so that you can confidently strategize and plan for what's next.
This episode is the first of two parts, and dives deep into the many topics and conversation that The Two Marketeers have covered throughout their...2021-07-0731 minThe Two Marketeers PodcastLego to launch first LGBTQ+ set because...Everyone is Awesome!Just when you think you couldn't love Lego any more... they've done it again! The Two Marketeers take this episode to celebrate the launch of Lego's first LGBTQ+ set. Listen up as Lindsay pretends she's too young to know what the Lego movie is (nice try...) and Sean calls B.S. as he sheds his Wiseguy light on exactly why Lego's move is SO AWESOME, while layering in a few key lessons learned from the Lego brand over the years.
In celebration of Pride Month, The Two Marketeers kick off this episode by sharing the Guardian article, "E...2021-06-1638 minThe Two Marketeers PodcastBob Ross & Mtn Dew!?! An unlikely pair with big impact on mindset during the COVID-19 pandemicSean, co-host of The Two Marketeers, won this one! In this episode, Sean and Lindsay dive into the first true content marketer and one of Sean's childhood artist inspirations... the legendary Bob Ross. The other marketeer, Lindsay, gets schooled big time on who Bob Ross is and why his legacy lives on so strongly today. Listen as Lindsay and Sean reference The Drum article, "Why Mtn Dew created a 40-minute Bob Ross ‘lost episode’ to bring joy by painting". In the article, The Drum states, "For generations, budding painters have consumed Bob Ross’ meditative step-by-step guide to landscapes, from its pr...2021-06-0835 minThe Two Marketeers PodcastBarbie‘s New Ken is... Neuroscience! // The Brain Benefits of PlayLindsay's career dream has finally come true and with such a rich history, Sean couldn't help but let her bring it forth as this episode's topic! The Barbie brand has debuted a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University in conjunction with Barbie. Barbie meets neuroscience, baby!
In this episode, The Two Marketeers (yes, Sean and Lindsay) dive into The Drum article titled, "More dolls, fewer screens: Barbie promotes the brain benefits of play" to discuss and debate Mattel's most recent approach to truly live and deliver...2021-05-2643 minThe Two Marketeers PodcastInsights Behind Great Advertising Work of 2020WARC put out a statement referring to advertising award shows saying that, "now is not the right time to focus on winners or positions on a table" and The Two Marketeers could not agree MORE!
In their 2021 Report, Marketing Through Volatility, WARC goes on to say, "instead, we want to recognize extraordinary work; from both good and bad times and share lessons to help rebuild, renew and recover. We are proud to share a suite of insights behind these extraordinary campaigns; from the most awarded work in 2020 award shows to date, to the campaigns created in response...2021-05-1038 minThe Two Marketeers PodcastWellness Industrial Complex : Bamboozling or Beneficial?The Two Marketeers explore the Wellness Industrial Complex and share thoughts from Dr. Jen Gunter in the New York Times column 'The Cycle'. In the column, Dr. Jen Gunter discusses her point of view on how "charcoal, toxins and other forms of nonsense are the backbone of the wellness-industrial complex". Lindsay and Sean discuss marketing in the wellness industry and the role of brands to support consumers on their wellness journey.
For referece:
The New York Times, "Worshiping the False Idols of Wellness. Charcoal, “toxins” and other forms of nonsense are the backbone of the well...2021-04-1940 minThe Two Marketeers PodcastCOVID trends that are here to stayAs we enter the 'New Normal', some COVID trends will stick and some will shift. In this riveting episode, the Two Marketeers unpack the latest Think with Google 4 COVID-era trends that will have a lasting impact on the products and experiences people want.
For reference:
Think with Google, "4 COVID-era trends"
2021-04-0537 minThe Two Marketeers PodcastUnpacking the 2021 Edelman Trust Barometer Report20th episode baby! The Two Marketeers celebrate their 20th episode by sharing the findings from the 2021 Edelman Trust Barometer report. Spoiler Alert: there's an epidemic of misinformation and WIDESPREAD mistrust of societal institutions and leaders around the world.
For reference:
Edelman Trust Barometer 2021
The Message, "Trust falls after a difficult 2020: Edelman Trust Barometer"
Inc., "How to Build Customer Trust in 3 Powerful Ways"
2021-03-1647 minThe Two Marketeers PodcastMore Woke Than EverComing off the heels of Black History Month, The Two Marketeers discuss how big brands are addressing their story and rewriting them due to racial equity driven imperatives. Are big brands doing enough?
For reference:
Article - Sean Patrick, "The Colour of Brands In 2021: Is racism really a thing of the past in today’s marketing landscape?"
Guide - WARC, "Brand activism in the Black Lives Matter era"
2021-03-0534 minThe Two Marketeers PodcastCU in Barcelona [ EPISEUDO ]The Two Marketeers take you back to Podcast Camp in week 5 of the COVID lockdown to remind you what happens when brands are tone deaf.
2021-02-2119 minThe Two Marketeers PodcastRadio is DEAD. Well...I mean...The Two Marketeers celebrate 'storydoing' (finally, someone has coined this term!) and applaud brands who are storydoing rather storytelling at a time when brand values matter more than ever.
For reference:
Landor, "Story telling becomes story doing"
Ad Age, "BUDWEISER TO SKIP SUPER BOWL FOR THE FIRST TIME IN 37 YEARS"
Inc., "Forget Storytelling, Try Storydoing"
2021-02-1139 minThe Two Marketeers PodcastListen Up!The Two Marketeers challenge brands to take customer experience to the next level in 2021 and implement 'listening' (for real this time!) to get to the heart of WHY consumers behave the way that they do. It's time to listen up!
For reference:
Newsletter, "Raisin Bread - Exclusive Q&As with the world’s top marketers and curated marketing news"
Tesla and Nike Best-in-Class Examples of Listening
"4 Examples of brands that listen to customer feedback"
Article: Accenture, "COVID-19: The business of experience in times of uncertainty"
2021-02-0445 minThe Two Marketeers PodcastI'm a Walking Dumpster FireUshering in the new year, The Two Marketeers get all fired up about the onslaught of questionable 2021 trend forecasts.
For reference:
Article - Strategy Online: "Our 2021 forecast: forecasts about 2021 won’t help you"
Article - Sean Patrick: "Data data everywhere, but not an insight to drink"
Definition - 'Dumpster Fire': a colossal mess, according to Urban Dictionary
2021-01-2033 minThe Two Marketeers PodcastUnboxing party! [ Episeudo ]Following their unboxing experience episode (ep.12), the Two Marketeers created their own epic holiday gift exchange unboxing experience! Listen to the pure joy an amazing unboxing experience can bring.
2020-12-2221 minThe Two Marketeers PodcastMerry Ceviche!The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.
For reference:
Skyword, "How Holiday Marketing Built the Holidays: The Story of Our Commercial Christmas"
History of Information, "The First Commercial Christmas Card"
The Drum, "Christmas ads 2020: will brands stick with the sparkle or will Covid-19 dampen spirits?"
Strategy Online, "Indigo aims for an easier, more premium holiday"
PwC, "2020 Canadian holiday outlook: A retailer's guide to adapting amid uncertainty"
2020-12-1448 minThe Two Marketeers PodcastUnpacking unboxingDid you know, just 10% of retailers are doing enough with their packaging to leave a favourable impression on consumers? The Two Marketeers 'unpack' the unboxing experience, an ongoing trend Sean predicts is about to have a HUGE impact this 2020 Holiday season.
For reference:
Video - Unbox Therapy, "Unboxing 100 Apple iPhone 12s"
Article - Readycloud, "UNBOXING EFFECT: CREATING THE “WOW” FACTOR"
2020-12-0834 minThe Two Marketeers PodcastFaux-Blown Sensory ExperienceThe Two Marketeers explore sensory marketing and how brands can forge impactful emotional connections with consumers by appealing to their senses.
For reference:
Business Insider, "KFC is bringing back its popular fireplace logs that smell like fried chicken"
Forbes, "Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks Like Burger-Scented Candles"
Shopify, "The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers"
Deloitte, "Sonic branding and the rise of voice technology"
Mastercard Sonic Brand
2020-12-0138 minThe Two Marketeers PodcastLindsay's first I-told-you-so [ Episeudo ]The Two Marketeers follow-up on their predictions for Halloween 2020, sharing exciting surprise & delight moments.
For reference:
Article - Strategy, "McDonald’s delivers Halloween to Canadians"
2020-11-2318 minThe Two Marketeers PodcastAvon calling... again!The Two Marketeers debate Avon's surprising new digital overhaul. Spicy alert, they do not agree.
For reference:
Article - The Drum, "Avon ‘blows the dust off’ its brand after a digital overhaul"
2020-11-1132 minThe Two Marketeers PodcastIt takes more than a hat to be a cowboyThe Two Marketeers dive into the difference between product vs. brand marketing illustrated through Apple's Think Different campaign.
For reference:
Blog: Seth Godin, "define: Brand" // "The brand is a story. But it’s a story about you, not about the brand."
Ad: Volkswagon, "The Force"
2020-11-0539 minThe Two Marketeers PodcastC'est l'halloween!The Two Marketeers explore Halloween 2020 - the importance of businesses / brands adapting their strategies as people adapt their celebrations and rituals in COVID times. PLUS, The Two Marketeers' share their favourite Halloween ad campaigns of all time!
For reference:
Article - Think with Google "Canadian companies are finding creative ways to reach Halloween customers"
Article - B&T Magazine "Change Your Plans. Your Audience Already Did"
Fave Halloween Campaigns of All Time:
Burger King #ScaryClownNight
McDonald's Dracula Fries
2020-10-2334 minThe Two Marketeers PodcastBe a goddamn cheetahThe Two Marketeers talk about when marketing got so complicated and how focusing on brand building will be key in 2021.
For reference:
Book: UNTAMED by Glennon Doyle
Blog Post: When Did Marketing Get So Complicated? By Sean Patrick
Article: "2020 is the year marketers re-invest in their brands" By WARC
2020-10-2137 minThe Two Marketeers PodcastIt's a peacock thingThe Two Marketeers dive into the 'Lipstick Effect' and brands that will weather the storm.
For reference:
Article - Psychology Today: The Lipstick Effect: How Boom or Bust Effects Beauty
Book - MARKETING IN THE GROUNDSWELL by Charlene Li, Josh Bernoff
2020-10-0836 minThe Two Marketeers PodcastMoment of flairThe Two Marketeers discuss the notion of Digital Maturity and assessing whether you are 'Brand Ready' for the future.
For reference:
Think with Google, "How does your brand’s digital maturity measure up? 6 areas to focus your marketing efforts on first"
2020-09-2936 minThe Two Marketeers PodcastWay too spicyThe Two Marketeers dive into the up-and-coming, controversial trend of cultural engineering.
For reference:
The Drum "3 ways brands can be the catalysts of cultural engineering"
2020-09-2938 min