Shows
Marketing MovesAwards Events for B2B Growth: Ft. Kelly Keefe (ERC)Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an effective marketing tool, shifts in talent attraction and retention, and how awards events help B2B organizations to grow.2024-01-0825 minMarketing MovesThe Godfather of Content Marketing: Ft. Joe PulizziBuilding a content business starts with the audience and what they want to know. Joe Pulizzi, “The Godfather of Content Marketing,” Bestselling Author, and Founder of CEX (Content Entrepreneur Expo), CMI (Content Marketing Institute), Content Marketing World, and The Tilt, helps content creators become content entrepreneurs. Joe talks with VividFront’s CEO, Lisa Perry Kovacs, about what creators need to focus on to build a viable business, what exactly a content entrepreneur is, a preview of CEX 2024, and the possibilities of audiobooks and AI.2023-12-1147 minMarketing MovesCulture as a Revenue Driver: Ft. Ron Kaminski (CultureShoc)Company culture is more than foosball tables and team outings. Ron Kaminski, Founder and Visionary of CultureShoc, helps companies build culture and turn employees into brand reps. Ron shares his insights with VividFront’s CEO, Lisa Perry Kovacs, about defining company culture, helping organizations find their purpose and share that with their people, and how culture is an unexpected, yet powerful revenue driver.2023-12-0124 minMarketing MovesAre Marketing Agencies Worth It?Today's topic is a hot one: Are marketing agencies worth it? Obviously, we're a little bit biased, but we do have a unique perspective to share here. We understand the importance of prioritizing profit, and how carefully you must consider any drags on your bottom line. But we also know what it takes to bring on a marketing agency the right way. Madison Riddell, CRO, and Lisa Perry, COO, dive into the pros and cons of onboarding a marketing agency for your brand.2023-01-3037 min