Shows
Marketing MovesDinner with a Side of Strategy Ft. Emily Pentecost (@thingsivebeeneating)In this episode of Marketing Moves, we sat down with Emily Pentecost, the creator behind @thingsivebeeneating, built a social media following of over 170,000 across Instagram and TikTok—all while working full-time in legal marketing. In this episode, she shares how a personal food journal evolved into a viral content platform, thanks to consistent visual style, genuine voice, and a Cleveland-first mindset. From her haunted house restaurant video that hit 11.9 million views to partnerships rooted in personal values, Emily talks about the challenges of creating content in public, the power of community over competition, and what it takes to stay inspired wi...2025-07-2527 minMarketing MovesBuilding BRITE Futures in Clean Energy Ft. Manoj Jhaveri (BRITE Energy Innovators)On this episode of Marketing Moves, we sat down with Manoj Jhaveri, Innovation Services Director at BRITE Energy Innovators. Manoj shares his journey from engineering and entrepreneurship to empowering over 130 clean energy startups across the Midwest. He breaks down how BRITE functions more like an energy-focused startup ecosystem than a traditional incubator, and how programs like their CXO Network are helping founders level up. Manoj also unpacks the real differences between building software and hard tech, from longer timelines to bigger funding gaps—and why communication, coachability, and founder wellness are critical to bridging the “valley of death” in energy innova2025-07-1832 minMarketing MovesStopping Microplastics at the Source Ft. Max Pennington (CLEANR)In this episode of Marketing Moves, we sat down with Max Pennington, CEO and Co-Founder of CLEANR. Max shares how an internship at P&G and an entrepreneurial drive from Case Western Reserve University sparked his mission to tackle microplastic pollution. With most microplastics coming straight from our washing machines, Max and his team developed a vortex-based filter that captures over 90% of microplastics before they reach waterways. He talks about the product’s nature-inspired design process, early engineering hurdles, and a go-to-market strategy focused on universities and long-term B2B goals. Max also dives into brand storytelling, upcoming regulatory pushes in...2025-07-1031 minMarketing MovesBuilding a Climate-Conscious Cheese Brand Ft. Sorosh Tavakoli (Stockeld Dreamery)In this episode of Marketing Moves, Sorosh Tavakoli shares how he went from tech entrepreneur to founder of Stockeld Dreamery, reimagining cheese with climate-friendly, legume-based creations. Inspired by Bay Area pioneers like Oatly and Beyond, Sorosh invested four years in R&D to craft fermented chickpea, lentil, and yellow pea cheeses that use 75% fewer resources than dairy—without compromising on taste or texture. From managing tricky fermentation to launching in 200 NYC stores and driving a 33% demo conversion rate, Sorosh dives into what it takes to stand out in a tough plant-based market. He also talks brand identity, playful Swedish storytelling, an...2025-07-0338 minMarketing MovesLive from Cleveland, It’s 50 Years of Music Ft. Greg Harris (Rock & Roll Hall of Fame and Museum)In this episode of Marketing Moves, Greg Harris, President and CEO of the Rock & Roll Hall of Fame and Museum, shares how Cleveland became the forever home of rock history—and why the museum continues to shape the culture today. With 31 years in the museum world and a record store legacy of his own, Greg breaks down how the Rock Hall drives a $240 million economic impact, connects with 1.5 million students annually, and keeps evolving through digital marketing, live music, and immersive exhibits like SNL: Ladies and Gentlemen… 50 Years of Music. From pairing classic legends with contemporary stars to embracing hip hop...2025-06-2633 minMarketing MovesSmall Business Advocacy in Ohio Ft. Megan Kim (COSE)In this episode of Marketing Moves, we sit down with Megan Kim, Executive Director at COSE and Senior Vice President of Membership Development & Marketing at the Greater Cleveland Partnership, to explore her 20-year journey from event coordinator to strategic leader at the helm of Ohio’s largest small business support organization. Representing 11,000 of GCP’s 12,000 members, COSE provides advocacy, resources, and access to benefits like affordable healthcare through a MEWA with Medical Mutual. Megan shares how COSE is tackling small business challenges—like limited time, budget, and marketing expertise—through AI adoption, educational content, and a newsroom-style marketing team. With a growin...2025-06-2050 minMarketing MovesBeyond the Grid: How Influencer Events are Changing the Social GameIn this Mini Moves episode, we dive into the rising trend of influencer-led brand activations and how major names like Rare Beauty and Gymshark are redefining what successful events look like. Gone are the days of follower-count-first strategies—today, it's all about real connection, local relevance, and community-driven storytelling. From intimate micro-influencer gatherings to consumer-inclusive experiences, we explore how aesthetically curated events are built to be shared and remembered. Discover what makes an activation effective in today’s social landscape and how even small brands can make a big impact on a budget.2025-06-1216 minMarketing MovesThe Tech Behind the Takeout Ft. Aaron Hoffman (DeliverThat)In this episode of Marketing Moves, we sat down with Aaron Hoffman, co-founder of DeliverThat, to explore how a college hustle evolved into a nationwide B2B catering delivery platform. From a viral tweet that jumpstarted their following to a strategic pivot during the pandemic, DeliverThat has grown to support over 35,000 drivers and partnerships with brands like Wegmans and Taco Cabana. Aaron unpacks how the company’s proprietary tech stack powers flexible, high-performance solutions across five verticals—and why their shift from product-first to brand-led storytelling is central to their next chapter. With the U.S. catering market projected to hit...2025-06-0636 minMarketing MovesScaling Health Innovation Ft. Duane Mancini (Project MedTech)In this episode of Marketing Moves, we sit down with Duane Mancini, CEO and co-founder of Project MedTech, to explore how his background in medicinal chemistry evolved into a mission-driven journey to support early-stage medtech startups. Duane shares how launching Project MedTech during the pandemic created an opportunity to provide consulting and capital support to healthcare innovators. The conversation covers the unique strengths of Midwest medtech, the power of storytelling in scientific marketing, and the growing role of AI in healthcare solutions. With eyes on expansion in 2025, Duane offers candid insights for founders—reminding us all that building a great co...2025-05-2853 minMarketing MovesGrit, Gutters, and Giving Back Ft. Matt Kaulig (Kaulig Companies Ltd.)In this episode of Marketing Moves, Matt Kaulig shares his journey from college athlete to executive chairman of Kaulig Companies Ltd., a growing enterprise spanning sports, media, and consumer products. He discusses founding LeafFilter Gutter Protection and how a bold, contrarian mindset helped him scale during the 2008 recession. Matt reflects on his leadership values—urgency, resilience, and a belief that not everyone needs to be a leader to make an impact. He also dives into Kaulig Charitable Giving and how aligning business with community support is core to his mission, including the company's role as title sponsor of a major PG...2025-05-2355 minMarketing MovesGood Pizza, Great Strategy Ft. Charlie Anderson (Good Pizza)In this episode of Marketing Moves, we chatted with Charlie Anderson, the YouTube creator turned pizza maker behind Cleveland’s viral sensation, Good Pizza. Charlie shares how a pandemic-fueled passion for sourdough baking launched his online following—and ultimately, a brick-and-mortar restaurant serving up artisan New York-style pies. From mastering fermentation to crafting content that converts followers into loyal customers, Charlie dives into the strategy behind blending digital influence with a physical food brand. Tune in for a behind-the-scenes look at growing a business that’s as much about community and craft as it is about crust.2025-05-1425 minMarketing MovesMarketing Recovery With Impact Ft. Montana Banner (Thrive Peer Recovery Services)In this episode of Marketing Moves, we sat down with Montana Banner, Director of Project Management and Communications at Thrive Peer Recovery Services. Montana shares Thrive’s inspiring origin story and its mission to support individuals through all stages of recovery, from ER visits to incarceration. She discusses the power of lived experience in building trust, the importance of peer-led programs like Survive to Thrive, and how Thrive addresses underserved populations—including survivors of human trafficking and isolated older adults. With a focus on grassroots outreach and workforce development, Montana offers a powerful perspective on what it means to market hope...2025-05-0950 minMarketing MovesWhy Real Connections Win Ft. Manny Larcher (colaeb)In this episode of Marketing Moves, entrepreneur and community builder Manny Larcher shares his journey from his roots in St. Lucia to launching colaeb, a platform helping businesses cut costs and boost efficiency through authentic networking and AI tools. He reflects on the contrast between communal and individualist cultures and how that shaped his approach to leadership, business, and meaningful relationships. Manny shares the founding story of colaeb during the pandemic, the value of face-to-face connection in a digital world, and how problem-solving can be the most effective networking strategy. This episode is packed with practical wisdom on building community...2025-05-0159 minMarketing MovesBuilding a Podcast & Streaming Empire Ft. Michael DeAloia (Evergreen Podcasts)In this episode of Marketing Moves, Michael DeAloia, CEO of Evergreen Podcasts, dives into the company’s explosive growth and his unconventional journey from aspiring chef to Cleveland’s “Tech Czar” and now media executive. He shares how Evergreen scaled to 350+ shows and launched its own streaming service, EvergreenNOW, by leaning into a strategy focused on premium content, high-download performance, and smart partnerships with Arena Football One (AF1). Michael also unpacks the importance of creative agility, platform diversification, and how their content standards evolved to stay ahead of industry shifts. It’s a must-listen for anyone interested in the future of podcast2025-04-2541 minMarketing MovesThe Business of Ethical Home Goods Ft. Jordan Bigelow & Julian Ayzman (YaYa & Co.)This episode of Marketing Moves features Jordan Bigelow and Julian Ayzman, co-founders of YaYa & Co, a sustainable home decor brand making waves with small-batch products and ethical sourcing. The duo shares how co-founder Candy launched YaYa & Co to disrupt fast furniture with community-driven craftsmanship and a mission rooted in social impact. The conversation covers how YaYa & Co markets to values-driven Gen Z shoppers, collaborates directly with artisans, and creates content that reflects their handmade ethos. Plus, they offer a behind-the-scenes look at growing the business, expanding product lines, and building out their new headquarters—all while staying true to their co...2025-04-1551 minMarketing MovesHow to Build a Premium Retail Brand Ft. Jackie Wachter (FOUNT)In this episode of Marketing Moves, we are joined by Jackie Wachter, Co-Founder of luxury leather goods brand, FOUNT. In an energizing conversation with Madison Riddell, Jackie shares how a simple Christmas gift idea sparked an omnichannel business rooted in craftsmanship, sustainability, and community. From making each bag by hand alongside her business partner and husband, Phillip, to launching several brick-and-mortar locations and an eCommerce store, the FOUNT story is equal parts heart and hustle. Jackie and Madison dive into the brand’s go-to marketing tactics—like creating hype around “color drops” and launching viral giveaways—and how their retail storefront...2025-04-0948 minMarketing MovesThe Perfect Spread for Success Ft. Ali Bonar (Oat Haus)In this episode of Marketing Moves, Ali Bonar, co-founder and CEO of Oat Haus, shares how her personal recovery from an eating disorder led to the creation of Granola Butter, the first oat-based spread of its kind. She opens up about the challenges of launching a new product category, the power of organic influencer partnerships, and the strategic storytelling that helped Oat Haus land in major retailers like Whole Foods and Costco. Ali also gets real about the mental health side of entrepreneurship, managing social media pressures, and what’s next for Oat Haus.2025-04-0258 minMarketing MovesFrom Bans to Breakthroughs: The 2025 Social Media SituationIn this special episode of Marketing Moves, we take you inside From Bans to Breakthroughs: The 2025 Social Media Situation, a live event hosted at VividFront. With social media platforms in flux, ad costs rising, and emerging players like Neptune and Lemon8 making waves, our expert panel explored the shifting digital landscape and how brands can stay ahead. From leveraging first-party data to optimizing paid social strategies and embracing new content formats, this discussion uncovers the key tactics marketers need to future-proof their strategies. Tune in for actionable insights on diversifying social media approaches, maximizing ROI, and staying agile in an...2025-03-2855 minMarketing MovesDesserts with a Purpose Ft Devin Climer & Nina Lawless (Mugsy Bakes)Mugsy Bakes co-founders Devin Climer and Nina Lawless share their inspiring journey from healthcare to entrepreneurship, crafting gluten-free, dairy-free desserts that celebrate indulgence without guilt. They discuss building an authentic brand, standing out with innovative packaging, and fostering a loyal community in a competitive market. Balancing motherhood and business, they reveal their approach to sustainability, marketing strategies, and the exciting future of Mugsy Bakes. This episode is a masterclass in turning pass ion into a purpose-driven brand that resonates with consumers.2025-03-2155 minMarketing MovesBuilding Brands Through Experience Ft. Andy Tran (Arthur Street Ventures)Entrepreneur and CMO Andy Tran takes us on a dynamic journey from launching an architecture firm in his early career to spearheading Arthur Street Ventures, a powerhouse in venture design and investment. He reveals the secrets to marketing in high-stakes industries like defense and wellness, emphasizing the power of authenticity, bold storytelling, and deep relationship-building. Andy also dives into his work with brands like La Caza Spirits and SISU Lifestyle, sharing how community engagement fuels brand success. With a spirit of adventure and an insatiable curiosity, he unpacks the lessons that have shaped his career and his fearless approach to...2025-03-1455 minMarketing MovesLeveraging Personal Branding in the Workplace Ft. Blake Babcock (Staffing Solutions Enterprises)This episode of Marketing Moves features Blake Babcock, VP of Client Engagement at Staffing Solutions Enterprises, in a conversation about the power of personal branding in today’s professional landscape. Blake shares insights from his journey in the staffing industry, the evolving world of recruitment, and how professionals can align their personal brands with company values to build trust and credibility. The discussion explores authenticity, the impact of social media on visibility, and strategies for navigating today’s candidate-driven job market.2025-03-0736 minMarketing MovesFund Reporting for the Next Generation Ft. Owen Hester (LPx)This episode of Marketing Moves features Owen Hester, CEO and founder of LPx, a platform revolutionizing private fund reporting and investor relations. Owen shares his journey from finance to entrepreneurship, the challenges of marketing a SaaS product in a complex industry, and the growing need for transparency in fund administration. The conversation explores the distinctions between private equity, venture capital, and hedge funds, as well as the role of relationships and word-of-mouth in LPx’s growth. Owen also reflects on his vision for the future of private investing.2025-02-2826 minMarketing MovesThe Future of Streaming Ft. Ryan Schreiber (Streamline)This episode of Marketing Moves features Ryan Schreiber, founder of Streamline, an app simplifying the streaming experience by consolidating sports, shows, and movies in one platform. Ryan shares his journey of launching Streamline, balancing startup life with fatherhood, securing funding, and building a loyal community. He highlights the app’s unique social features, sports integration, and user-driven growth. The conversation also explores marketing strategies, influencer collaborations, and the importance of adapting to user feedback in a competitive market.2025-02-2138 minMarketing MovesBeyond the Mission Statement Ft. Heidi Baumgart (Small Giants Community)This episode of Marketing Moves explores the power of branding core values in shaping business culture and client relationships with Heidi Baumgart, co-executive director of the Small Giants Community. Heidi shares her leadership journey and insights on how well-defined values drive decision-making, employee engagement, and customer loyalty. The conversation offers practical strategies for integrating core values into daily operations, making this episode a must-listen for businesses looking to stand out in a competitive market.2025-02-1243 minMarketing MovesCleveland’s Healthcare Revolution Ft. David Sylvan (University Hospitals & UH Ventures)On this episode of Marketing Moves, we chat with David Sylvan, Chief Strategy, Innovation, and Marketing Officer at University Hospitals and President of UH Ventures, about the intersection of healthcare innovation and marketing. David provided insights on UH Ventures’ approach to tackling industry challenges through internal development and external partnerships, the role of hospital-affiliated venture capital, and Cleveland’s impact as a healthcare innovation hub. David also shed light on using AI, data, and personalized marketing to enhance patient engagement and transform healthcare delivery.2025-02-0637 minMarketing MovesThe Feedback Formula Ft. Darlene CampagnaOn this episode of Marketing Moves, we sat down with Darlene Campana, Owner and President of Direct Opinions, to explore the power of customer feedback in driving business growth. Direct Opinions uses customized surveys to uncover valuable insights for B2B and B2C organizations—going beyond satisfaction scores to truly understand customer experiences. Darlene shares her expertise in market research, revealing how feedback can shape marketing strategies, improve operations, and boost revenue. Listen to learn the importance of leadership buy-in and turning insights into action.2025-01-3156 minMarketing MovesHubSpot Demystified: Insights for Businesses of All SizesOn this episode of Mini Moves, we chatted about why HubSpot stands out as a comprehensive CRM solution. We explored HubSpot's marketing-friendly features, which are grounded in inbound principles, and the critical role of team buy-in for successful adoption. We also share tips for evaluating business processes and data models before integration, discuss common CRM pitfalls, and explain why HubSpot is an excellent fit for businesses with long sales cycles and active lead-generation efforts. Tune in for practical advice on optimizing CRM strategies and determining if HubSpot is right for your business.2025-01-2221 minMarketing MovesBehind the Creator Boom Ft. Lindsey GambleOn this episode of the Marketing Moves podcast, we interviewed Lindsey Gamble, an Influencer Marketing & Creator Economy Consultant and Advisor, recognized as a LinkedIn Top Voice in the Creator Economy. Lindsey shares his journey to becoming a prominent industry expert, with insights from his time at Mavrck (now Later). The discussion explores the evolution of influencer marketing, the rising importance of creators in both B2B and B2C strategies, and Lindsey’s tips for building a standout LinkedIn presence. They also tackle hot topics like TikTok’s regulatory hurdles and the transformative potential of AI in the creator economy. Tune...2025-01-1647 minMarketing MovesNavigating the VC Maze Ft. Justis Mendez (OneSixOne Ventures)On this episode of Marketing Moves, we interviewed Justis Mendez, managing partner at OneSixOne Ventures, about his inspiring rise from a challenging upbringing to leading the way in venture capital. Mendez shares his journey in the tech industry, his work supporting startups in enterprise software and government tech, and the key role of community and relationships in the startup ecosystem. The conversation also explores his collaboration with Jake Paul on BETR, a revolutionary micro-betting platform, and how innovation in sports tech intersects with venture capital. Discover insights on founder-market fit, fundraising, and marketing strategies for emerging companies in this compelling...2025-01-1044 minMarketing MovesThe Art of Marketing Kraut Ft. Mac Anderson (Cleveland Kitchen)In this episode of Marketing Moves, we sat down with Mac Anderson, co-founder and chief commercial officer of Cleveland Kitchen, the top kraut and kimchi brand in the U.S. Mac shares the journey from farmers' markets to CPG success, revealing key marketing strategies, the power of influencer partnerships, and the role of consumer education in promoting fermented foods. Discover how Cleveland Kitchen blends quality, sustainability, and community to thrive in a competitive market.2025-01-0350 minMarketing MovesA New Kind of ACO Ft. Matt Buder Shapiro (Vytalize Health)On this episode of Marketing Moves, we sat down with Matt Buder Shapiro, Chief Marketing Officer of Vytalize Health, to explore the strategies behind the fastest-growing private company in the U.S. Matt shares his entrepreneurial journey, insights into Cleveland's thriving startup scene, and the innovative tactics driving success in healthcare marketing. From cultivating trust with primary care physicians to leveraging personalized medicine, Matt offers actionable advice for navigating the complexities of the healthcare tech industry. Tune in to discover how relationships and innovation can transform patient care.2024-12-1936 minMarketing MovesRedefining Healthtech Startups Ft. Franco Kraiselburd (Asclepii)In this episode of Marketing Moves, we chatted with Franco Kraiselburd, the founder and CEO of Asclepii, a biotech startup redefining regenerative medicine. Franco discusses his inspiring journey from scientist to entrepreneur, the groundbreaking Artemis technology, and his mission to make advanced medical treatments affordable and accessible to all. Along the way, he shares valuable insights on mentorship, personal branding, and navigating challenges as a young founder in healthcare. Don’t miss this thought-provoking conversation about innovation, passion, and the future of medicine.2024-12-1145 minMarketing MovesMastering Niche Marketing Agencies Ft. John GhiorsoIn this episode of Marketing Moves, John Ghiorso, founder of Orca Pacific, shares his journey from leading a top Amazon-focused agency to creating a venture studio for scaling marketing agencies. He discusses the importance of timing, niche specialization, LinkedIn strategies, and streamlining operations with the Entrepreneurial Operating System (EOS). John also highlights the role of strong general managers in building teams and driving growth, offering actionable insights for agency success in today’s digital landscape.2024-12-0644 minMarketing MovesStorytelling Through Motion Ft. Adam Wilde (TRG Multimedia)In this episode of Marketing Moves, we sat down with Adam Wilde, CEO of TRG Multimedia, as he shared how his company is redefining content creation through high-quality video, photography, and CGI. From his journey as a creative professional to TRG's innovative approach to storytelling, Adam dives into the importance of investing in quality content to scale your brand. Learn about TRG's comprehensive services, their client-first philosophy, and future trends in marketing content. Plus, Adam offers final advice for brands looking to streamline their content strategy.2024-11-2755 minMarketing MovesBrewing Brand Authenticity Ft. Connor Balderson (Market Garden Brewery)In this episode of Marketing Moves, we sat down with Connor Balderson, Marketing Manager at Market Garden Brewery, to uncover the art and strategy behind marketing in the craft beer industry. From maintaining brand authenticity to building impactful partnerships, the conversation dives deep into how the brewery balances tradition, innovation, and community engagement. Tune in to explore the evolving trends in beer marketing and how Market Garden Brewery is staying ahead in the competitive craft beer scene.2024-11-2148 minMarketing MovesBeyond the Last Click: Mastering Marketing AttributionIn this episode of Mini Moves, our team sat down to unpack the evolving world of marketing attribution. As privacy regulations and the decline of third-party cookies reshape attribution, we share strategies for measuring meaningful conversions throughout the funnel. We also discuss the role of AI and media mix modeling in tackling these challenges, offering listeners a fresh, holistic approach to evaluating marketing success.2024-11-1418 minMarketing MovesCrafting Consumer Connections Ft. Dan Perella (CEO of Chagrinovations)In this episode of Marketing Moves, we sat down with Dan Perella, a trailblazer in the consumer products industry, to explore his journey from co-founding Ideastream Consumer Products to helping lead Chagrinovations. Dan shares invaluable lessons on the power of consumer feedback in shaping successful products, overcoming scaling challenges, and building lasting relationships with suppliers. He also dives into the evolving role of social media and e-commerce in modern marketing, offering actionable insights for marketers and entrepreneurs eager to innovate in the consumer space.2024-11-0840 minMarketing MovesThe Great Debate: Sales vs. MarketingDana Allender, Founder of SUN - We Grow You, and Kyle Mollison, Director of B2B Marketing at VividFront, dive into a dynamic debate on whether sales or marketing leads the way in B2B success. Dana focuses on relationship-building and understanding customer needs, while Kyle highlights the power of targeted strategies and AI-driven personalization. They emphasize the importance of aligning both teams to generate leads, close deals, and sustain growth, wrapping up with a Q&A on fostering collaboration.2024-10-2946 minMarketing MovesBuilding Ventures From The Ground Up Ft. Andrew Rising (Encore Venture Labs)On this episode of Marketing Moves, we sat down with Andrew Rising, Managing Partner of Encore Venture Labs, a Cleveland-based venture studio. Listen as Andrew talks about his professional journey, Encore’s mission to fuel regional growth by tapping into Cleveland’s industrial roots, and the studio’s unique approach to building businesses from scratch. Andrew discusses the power of founder-led marketing, the importance of community-driven innovation, and Encore’s focus on sectors like advanced manufacturing and clean energy. This insightful conversation unpacks the keys to creating sustainable ventures through authentic, market-aligned strategies.2024-10-2432 minMarketing MovesThe Future of Finance is Female Ft. Brooke Sirak (VP of Kaulig Capital)In this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping into leadership roles.2024-10-1636 minMarketing MovesBringing Ohio's Premier VC Event to Life Ft. Rachna Lather (Jumpstart)On this episode of Marketing Moves, we are joined by Rachna Lathar, Commercial Strategy Director at Jumpstart, to talk about the impressive growth of Ohio VC Fest. Learn how the event scaled from 550 to 700 attendees in just nine months through strategic marketing, featuring LinkedIn outreach, personalized communication, and more. Rachna also shares event highlights, from startup showcases to a panel on resilience for women entrepreneurs, and offers a sneak peek at planning for 2025. Perfect for event marketers and startup enthusiasts alike.2024-10-1040 minMarketing MovesUnlocking Digital Strategies to Scale Small to Mid-Size B2BIn this Mini Moves, we sat down with Kyle Mollison, the Director of B2B Marketing at VividFront, to explore how small and mid-sized B2B brands can create scalable digital go-to-market strategies. Drawing from his extensive background in industrial B2B advertising, the conversation compares digital/inbound strategies with sales-led approaches and emphasizes how SMBs can leverage digital experiences to build customer trust. Tune in to learn how to map out your customer’s journey and craft a strategy that resonates in today's digital-first world.2024-10-0221 minMarketing MovesThe AI Classroom: Ft. Doan Winkel (AI Education Expert and Entrepreneur)In this episode of Marketing Moves, we chatted with AI education expert Doan Winkel about his journey to becoming a pioneer in AI-driven learning. Listen as we explore how AI is transforming education by boosting efficiency, personalizing learning experiences, and reshaping teacher-student interactions. Doan also shares practical AI applications in the classroom and addresses common misconceptions, highlighting the profound impact AI can have on modern education.2024-09-2543 minMarketing MovesEffective EOS Implementation: Ft. Kris Snyder (CRO of Ninety.io)In this episode of Marketing Moves, we sat down with Kris Snyder, Chief Revenue Officer at Ninety and founder of Impact Architects. Kris shares his entrepreneurial journey, from growing up in a farming community to scaling companies like Vox Mobile during the dot-com era. Learn how EOS (Entrepreneurial Operating System) helps streamline operations, and discover how Ninety's platform is driving data-driven decision-making and accountability in organizations. Plus, Kris hints at the future of AI and automation in business processes. Tune in for insights on entrepreneurship, technology, and efficiency!2024-09-2055 minMarketing MovesBuilding Authentic Connections: Ft. Natalie Bell (Founder of The City Social)In this episode of Marketing Moves, we chat with Natalie Bell, a prominent content creator and founder of The City Social. Natalie shares her journey and offers insights into her approach to social media and shares her story on building a singles community through The City Social. Natalie's story illustrates the intersection of personal authenticity and strategic planning in building successful social media and community-driven business ventures.2024-09-1235 minMarketing MovesLeveraging TikTok for Business Growth: Ft. Keenya KellyIn this episode of Mini Moves, Keenya Kelly, a video marketing and social media strategist, dives deep into how businesses can harness the power of TikTok for growth. Focusing on her work with female entrepreneurs, product-based businesses, and consultants, Keenya shares actionable strategies for leveraging TikTok shop, creating authentic content, and collaborating with influencers. Tune in for insights on why staying proactive on TikTok is crucial for your business success.2024-09-0409 minMarketing MovesInvesting in Ohio's Future: Ft. Jeffrey Stern (Principal of O.H.I.O. Fund & Co-Founder of Axuall)In this episode of Marketing Moves, Jeffrey Stern, Principal of O.H.I.O. Fund and Co-Founder of Axuall, talks about his entrepreneurial journey, emphasizing the significance of open communication in startups. He discusses his Lay of the Land podcast, designed to inspire Cleveland's entrepreneurial community. Jeffrey shares insights on the O.H.I.O. Fund and highlights the power of storytelling in attracting venture capital.2024-08-2841 minMarketing MovesE-Commerce Marketing Strategies for the Holidays: Expert Panel DiscussionLast month we held our inaugural Christmas in July panel discussion here at VividFront! We brought together industry experts to share valuable insights on how e-commerce brands can effectively prepare for the upcoming Black Friday and Cyber Monday sales.
The panel included Aaron Saks, President of Green Paper Products, and our very own VividFront specialists, Toni Pekar and Nate Statt. Together, they discussed actionable marketing strategies that brands can implement now to ensure success during the holiday shopping season.2024-08-2140 minMarketing MovesBringing Pro Tennis To Cleveland: Ft. Sam Duvall (President of Topnotch Management)On this episode of Marketing Moves, we are joined by Sam Duvall, President of Topnotch Management. Listen as Sam talks about all things Tennis in the Land powered by Rocket Mortgage. Learn the innovative marketing strategies that Sam and his team used, how they fostered key partnerships with Rocket Mortgage and Rocket Entertainment Group to deliver enhanced player and fan experiences, and about the Changeover initiative focused on making tennis more accessible.2024-08-1435 minMarketing MovesRevitalizing Cleveland: Ft. Baiju Shah (President & CEO of the Greater Cleveland Partnership)On this episode of Marketing Moves, we interviewed Baiju Shah, President and CEO of the Greater Cleveland Partnership. Discover how Baiju, a Cleveland native, is spearheading efforts to revitalize the city. Learn about GCP's focus on dynamic businesses, talent growth, inclusive opportunities, and community appeal. Listen to learn about success stories that highlight Cleveland's potential for growth and why it’s an attractive place to live.2024-08-0744 minMarketing MovesMaking Steel Sexy: Ft. Dallas Hogensen (Co-Founder & CEO of Felux)On this episode of Marketing Moves, we are joined by Dallas Hogensen, co-founder and CEO of Felux, a B2B marketplace transforming the steel industry. Dallas discusses his journey from working at companies like Lyft to developing Felux in Ohio. He shares how Felux addresses technology gaps, their new Account-Based Marketing strategy, and achieving $16 million in revenue without prior marketing. Tune in for a deep dive into the future of the steel industry and Felux's innovative approach, including their use of AI, plans for a venture capital fund, and commitment to the Midwest startup ecosystem.2024-08-0145 minMarketing MovesMastering Authentic Content: Tips for Social Media SuccessIn this Mini Moves episode, we dive into the importance of content creation with an in-house content creator and brand specialist. Learn why every brand must prioritize content in their marketing strategy and discover actionable insights on staying authentic, leveraging trends, and creating impactful content that resonates with your audience. Don't miss tips for aspiring content creators and a pitch to business owners on the future of social media marketing.2024-07-2417 minMarketing MovesWhat it Means to be a Serial Creative ft. Zosimo Maximo (Co-Founder of GrooveRyde)Co-founder of GrooveRyde, a former boutique fitness studio in Cleveland, Zosimo Maximo, shares his journey from working in film production and creative direction for Fortune 500 companies to co-founding a unique fitness boutique and private social club in Cleveland. Listen as Zosimo shares his secrets to brand consistency and invaluable advice for creatives! You won’t want to miss this exciting dive into all aspects of being a serial creative. Press play to listen now!2024-07-1954 minMarketing MovesChampioning Cleveland: Marketing Strategies & Economic Impacts with David GilbertIn this episode of Marketing Moves, we are joined by David Gilbert, the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission. David shares his journey and the strategic efforts behind promoting Cleveland as a premier destination for major sporting events. Learn about the marketing tactics, community engagement, and economic benefits that come with hosting high-profile events. Discover how Cleveland's unique appeal and robust planning process have successfully attracted events like the Women's Final Four. Tune in for an insightful discussion on the challenges and triumphs of positioning Cleveland on the national stage, and gain invaluable marketing...2024-07-1050 minMarketing MovesStay Green & Make Green: A Conversation with Russ Bates (NXTGEN Clean Energy Solutions)In this episode of Marketing Moves, we sit down with Russ Bates, the visionary CEO of NXTGEN Clean Energy Solutions, to explore the transformative impact of clean energy on small to medium-sized businesses (SMBs). Russ shares insights on how NXTGEN helps businesses achieve their sustainability goals while enhancing their bottom line. Discover the importance of sustainability policies, the role of clean energy products like solar panels and EV charging stations, and the value of customized solutions. Learn how embracing sustainability can attract eco-conscious customers, talented employees, and investors. Tune in to uncover actionable strategies and inspiring initiatives that can digitally...2024-07-0323 minMarketing MovesCleveland is the New Center of the World: Discussing the Future of the City with Mayor BibbWe sat down with the Mayor of Cleveland, Justin Bibb, to discuss his inspiring journey from the private sector to the heart of Cleveland's political landscape. Tune in to hear Mayor Bibb's actionable plans and his vision for a brighter, more prosperous Cleveland. This episode is a must-listen for anyone interested in urban development, political strategy, and the future of this great city.2024-06-2628 minMarketing MovesInfluencer Brand Trips: How Gen Z is Reshaping Brand EngagementLearn about the evolution of influencer brand trips from YouTube to TikTok. In this episode of Mini Movies, we tackle the costs, logistics, and smart cost-cutting hacks of influencer brand trips, while addressing criticisms of extravagance and brand disconnect. Learn how diverse and micro-influencers are changing the game, featuring stories like Jenna Palek’s influencer and Waterboy’s customer-inclusive trips. You won’t want to miss this exciting look into the world of influencer brand trips, press play to listen now.2024-06-1913 minMarketing MovesConnecting with Gen Z: Ft. Andrew Roth (dcdx)A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to speak their language.
If you want to appeal to Gen Z as a marketer, click here and press play!2024-05-3037 minMarketing MovesMaking Your Mark as an Entrepreneur: Ft. Kumar Arora (Arora Ventures)Want to engage a community? Sell love – that’s the key, according to Kumar Arora, CEO of Arora Ventures. Behind everything he does as an entrepreneur, he contemplates how he can positively impact those around him. He joins this episode to discuss turning your brand into a gift for others, the importance of content, overcoming the battle scars, making time for silence, and how to leave a legacy as a business owner.
If you want to leave your mark as an entrepreneur, start now, by listening to this week's episode.2024-05-2129 minMarketing MovesTell Stories to Market Your Mission: Ft. John Litten (Habitat for Humanity)In the non-profit sector, marketing should remain a critical priority despite common resource challenges. John Litten, President & CEO of the Greater Cleveland Habitat for Humanity, encourages nonprofit leaders to focus on storytelling. He joins Marketing Moves to talk about the nuances of non-profit marketing, cultivating volunteers, measuring success, and maintaining good rapport within the community.
If you're a nonprofit leader looking to better connect with your audience, tune in for this week’s episode!2024-05-1429 minMarketing MovesLet’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront)Let’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront)
Join VividFront Director of Web Accounts Nate Statt and Chief Technology Officer Joe Testa as they break down Shoptalk, the conference highlighting the latest and greatest in the commerce space. They talk what worked and what didn’t, their favorite sessions, what the networking was like, and a white-out beach party that included Ludacris. Yes, that Ludacris.
If you’re into ShopTalk and to learn more about these types of events, grab a snack and press play!2024-05-0822 minMarketing MovesBuilding a Business through Meaningful Relationships: Ft. John Lurtz (MorelandConnect)Hustle is important, but building a business with heart can be the real key to success. John Lurtz, Executive Chairman and Founder of Moreland Connect, started and continues to build his Software Development business by creating meaningful relationships. He joins VividFront’s Chief Technology Officer, Joe Testa, to talk about cultivating trust in tech industries and the balance between subject matter expertise and compassion.
If you’re looking to establish trust with every potential new client, make sure to listen into this weeks Marketing Moves episode!2024-05-0139 minMarketing MovesHow Social Media Has Revolutionized the Sports World: Ft. Brenan Betro (Cleveland Browns)Sports and social media are a match made in heaven. Keeping up with the rollercoaster ride of the NFL season can be tough, but our guest embraces the responsibility. Brenan Betro, Social Media Manager for the Cleveland Browns, is here to discuss weathering the ups and downs of a season, keys to fan engagement, how they measure success, social media's impact on the sports world, how they’re able to be so real-time on game days, and more.
If you’re curious about the future of social media and sports and/or love the Browns, press the play button!2024-04-2344 minMarketing MovesEvent Marketing for Brand Activation: Ft. Marcus Madison (Cleveland Clinic)Event marketing is one of the most powerful ways to connect with your audience. Marcus Madison, Community Relations Program Manager for the Cleveland Clinic, believes events are a critical tool in healthcare. Hear him shed light on a typical day in his role at a world-renowned healthcare organization, the best swag to give away at events, tips for measuring event success KPIs, and the biggest challenges when it comes to event marketing.
If you want to take your connection with your audience to the next level, this episode is for you.2024-04-1630 minMarketing MovesEmbracing AI in the C-Suite: Ft. Ted Souder (Former Google Exec)How big is artificial intelligence? According to Ted Souder, it’s “fire and electricity level innovation.”
Ted spent more than 20 years as an executive at Google. He played a key role in every major milestone of the organization’s journey: the early days of display banners and search advertising, going mobile-first, and becoming an AI organization.
Ted joins VividFront’s President, Madison Riddell, to discuss how to become part of the AI class, how to leverage AI in your sales team, how much your organization should invest in AI, and the ethics surrounding AI personalization.
If you’re ready to step up your...2024-04-1255 minMarketing MovesSocial Media Marketing in Hospitality and Tourism: Ft. Gabe Wasylko (Destination Cleveland)Cleveland is best shared through the lens of the people who live and experience it every day. Gabe Wasylko is one of those people. That also happens to be his philosophy when it comes to sharing the experience of Cleveland on social media. Gabe, Social Media Manager for Destination Cleveland, joins VividFront Senior Account Executive Ashtyn Morris to share how he builds connection with social content, how his team utilizes paid media, their approach to influencer marketing, and his plans for the big year Cleveland has ahead.
If you’re looking to shine on social media, this episode is for yo2024-04-0144 minMarketing MovesAI-Driven Decision Making: Shaping How We Lead & Scale Ft. Ted Souder & Andrew SpottArtificial intelligence has revolutionized business and will continue to reshape the economy—but for the better.
In this special Marketing Moves episode, Former Google Executive and Artificial Intelligence thought leader, Ted Souder, and Andrew Spott, Founder of AI-driven companies: HR Signal and VividFront, discuss AI's role in the global economy with VividFront's President, Madison Riddell. They shed light on how companies can effectively leverage AI to scale and inform business decisions.2024-03-1537 minMarketing MovesMission-Based Business Marketing: Ft. Vishnu Chandran (Wild Republic)For Vishnu Chandran, CEO of Wild Republic, actions speak louder than words. Vishnu joins VividFront’s Director of B2B Marketing, Kyle Mollison, to talk mission-based business, how corporate social responsibility plays into marketing, how to build your brand by doing good, and the importance of being authentic.
If you’re serious about making a difference with your business, you’ll want to listen to this one.2024-03-0127 minMarketing Moves3 Ways AI Is Revolutionizing Digital MarketingOn this episode of (Mini) Marketing Moves, VividFront's Paid Media Specialist Amy Kessler dives into the world of AI (artificial intelligence) in the digital marketing landscape. Listen now to learn the ins and outs of how AI works, and 3 ways it’s revolutionizing digital marketing.2024-02-2106 minMarketing MovesHow Tech Start-Ups Leverage Thought Leadership: Ft. Gerald Hetrick (CEO of Docket)Crafting a go-to-market strategy in the alluring SaaS space requires confidence and content.Gerald Hetrick, CEO of manufacturing operations platform Docket, repeat tech entrepreneur, and EOS Implementer, chats with VividFront’s President, Madison Riddell, about his approach to building B2B brands that sell. Gerald unpacks why he chose the tech industry, his velocity vs. quality mindset for producing thought leadership, insourcing vs. outsourcing marketing execution, and his secrets to generating multiple successful start-up exits.Aspiring leaders in software, manufacturing, recruiting, IT...this one is for you.
2024-02-0147 minMarketing MovesHow Your Personal Brand Can Transcend Into Measurable Business Success: Ft. Raquel Eatmon (Author, Restaurateur & Founder of Woman of Power Conference)What do a Restaurateur, Author, Keynote Speaker, and CEO have in common? They're all hats Raquel Eatmon has worn throughout her impressive entrepreneurial journey.
In this episode, Raquel chats with VividFront’s President, Madison Riddell, about building your personal brand by trying on many hats, while still staying true to yourself. She shares her lessons learned, mistakes made, and thought-provoking advice, including her trials & tribulations in running her own “Woman of Power” leadership conference for over a decade.
If you're looking to feel inspired, than this is the episode for you.2024-01-1943 minMarketing MovesAwards Events for B2B Growth: Ft. Kelly Keefe (ERC)Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an effective marketing tool, shifts in talent attraction and retention, and how awards events help B2B organizations to grow.2024-01-0825 minMarketing MovesThe Evolution of a Marketing Strategy: Ft. Aaron Saks (Green Paper Products)As your business grows and evolves, so will your marketing mix. Aaron Saks, General Manager of Green Paper Products, doesn’t look at a marketing budget as a fixed cost, but as a variable cost. In this episode, Aaron talks with VividFront’s Director of Web Accounts, Nate Statt, about Green Paper Products' fluid approach to marketing and the state of working in the eco-friendly space.2023-12-2125 minMarketing MovesThe Godfather of Content Marketing: Ft. Joe PulizziBuilding a content business starts with the audience and what they want to know. Joe Pulizzi, “The Godfather of Content Marketing,” Bestselling Author, and Founder of CEX (Content Entrepreneur Expo), CMI (Content Marketing Institute), Content Marketing World, and The Tilt, helps content creators become content entrepreneurs. Joe talks with VividFront’s CEO, Lisa Perry Kovacs, about what creators need to focus on to build a viable business, what exactly a content entrepreneur is, a preview of CEX 2024, and the possibilities of audiobooks and AI.2023-12-1147 minMarketing MovesCulture as a Revenue Driver: Ft. Ron Kaminski (CultureShoc)Company culture is more than foosball tables and team outings. Ron Kaminski, Founder and Visionary of CultureShoc, helps companies build culture and turn employees into brand reps. Ron shares his insights with VividFront’s CEO, Lisa Perry Kovacs, about defining company culture, helping organizations find their purpose and share that with their people, and how culture is an unexpected, yet powerful revenue driver.2023-12-0124 minMarketing MovesBranding in the Luxury Apparel Space: Ft. Ali Putnam (A.Putnam)Branding from the ground up is no easy feat. On our latest episode, special guest, Ali Putnam, shares with VividFront's President, Madison Riddell, the vision and marketing tactics behind her brand of luxury women's golf apparel, A.Putnam. With versatility at the forefront, Ali's brand focuses on elevated style, on and off the course.2023-11-1644 minMarketing MovesDirect Mail, but Make It DigitalOn this episode of (Mini) Marketing Moves, VividFront's Consumer Marketing Directors Molly Killeen and McKenzie Clark discuss their current favorite eCommerce marketing tactic - Direct Mail Retargeting.
Listen now to learn why it's an effective way to reach prospective customers outside of crowded digital advertising platforms...just in time for the busiest shopping season of the year.2023-11-1009 minMarketing MovesThe Art of Organic Social Media: Ft. Kyle and Kaitie Nickel (Cleveland Vibes)Growing your social media organically can be a tough code to crack. Kyle and Kaitie Nickel, founders of digital media company, Cleveland Vibes, seem to have found the key. Hear these proud Clevelanders chat with VividFront's Ashtyn Morris, about how they help local creators thrive, their most successful social channel, and advice to brands looking to build their business from the ground up through organic social media.2023-10-3147 minMarketing MovesIs SMS Superior to Email Marketing?Introducing Mini Moves, a spinoff of Marketing Moves that provides you with the same valuable marketing content, but in 10 minutes or less. This series is perfect to listen to while you're making your morning coffee, commuting to work, or taking a break during the busy work day. On our first episode, Kyle Mollison, VividFront's Director of B2B Marketing, and Rachel Reed, Senior Marketing Executive, discuss the impact and success they've seen from SMS texts rather than traditional email marketing. If you're looking for a fresh way to directly reach your audience, SMS may be the way to go.2023-10-2307 minMarketing MovesStart-Ups, Venture Capital & Building a Personal Brand: Ft. Adam Kaufman (Up2)Building authentic relationships is key to building a business. On this episode, special guest Adam Kaufman, Founder of Up2 Opportunity Fund - a technology venture capital company - and Host of the Up2 podcast, shares why true humility is the foundation for greatness. Hear Adam talk about everything from what he looks for in entrepreneurs when considering investments to how he preps for podcasts with VividFront's President, Madison Riddell. If you’re an entrepreneur, working at a startup, interested in venture capital, or starting your own podcast, this one’s for you.2023-10-2034 minMarketing MovesNiche Marketing in the Non-Alcoholic Beverage Space: Ft. Molly Cheraso (Verbena Free Spirited)Starting your first business is challenging. Starting your first business in a new, relatively unexplored industry is even more challenging. This episode's special guest, Molly Cheraso, Founder of Verbena Free Spirited, had a vision for the first non-alcoholic cafe & bar in Cleveland, and she delivered. Hear Molly talk about her sources of inspiration, market research process, brand-building, and more with VividFront's President, Madison Riddell. If you're marketing in a growing niche segment, this episode's for you.2023-10-1838 minMarketing MovesBridging the Relationship Between Sales and Marketing: Ft. Dana Allender (SUN - We Grow You)Bridging the gap between sales and marketing is arguably the top priority (and most difficult to achieve) for a growing business. On this episode, our special guest, Dana Allender, Founder of his own sales consulting firm, SUN, shares his perspective in an open conversation with VividFront's CRO, Madison Riddell. If you're an entrepreneur, salesperson, marketer, or interested in becoming one of the three, this episode is for you.2023-09-0854 minMarketing MovesBuilding A Multi-Million Dollar Jewelry Brand: Ft. Meg DiVincenzo (The Sis Kiss)Growing a brand from the ground up is a feat in and of itself, but trying to stand out amongst competitors in a highly saturated industry is another. This episode's special guest, Megan DiVincenzo, Founder of The Sis Kiss, is the prime example of a boss babe who followed her passion and never looked back. Listen to Meg spill the tea on her journey as an ex criminal defense attorney, brand visionary, and much more to VividFront's CRO, Madison Riddell and Senior Account Executive, Molly Killeen.2023-06-1955 minMarketing MovesBranded Search - Should You Bid On Your Own Brand Name?Are you bidding on your brand name? The controversial ‘branded search debate’ is the hot topic of our newest podcast episode. Listen to Marketing Executive, Karen Steinbauer, unpack our POV as a Google Premier agency managing millions in search advertising spend each year. If you're a branded search skeptic, this episode is for you.
2023-04-1319 minMarketing MovesWhat is Headless?Headless CMS. Hearing the term can give consumers quite the headache. What is it? Is it right for you? Should you go with a headless or traditional setup? While monolithic CMS platforms provide a one-stop shop for your web necessities, they can be quite limiting. Headless allows you to build a unique experience that fits your personalized needs, and doesn't trap you in a platform that is unable to grow with your brand. Joseph Testa, VividFront's Managing Director of Development, simplifies the benefits of headless website development and breaks down why it could be the right solution for your business.2023-03-2037 minMarketing MovesAre Marketing Agencies Worth It?Today's topic is a hot one: Are marketing agencies worth it? Obviously, we're a little bit biased, but we do have a unique perspective to share here. We understand the importance of prioritizing profit, and how carefully you must consider any drags on your bottom line. But we also know what it takes to bring on a marketing agency the right way. Madison Riddell, CRO, and Lisa Perry, COO, dive into the pros and cons of onboarding a marketing agency for your brand.2023-01-3037 minMarketing MovesHow to Negotiate with InfluencersInfluencer marketing is such a key strategy for brands - it needs no introduction. But as the supply of influencers increases rapidly, so does the demand - and you know what that means! The price of influencers is going Up... and Up...and Up. How can we be sure to get the most bang for our buck, and design profitable influencer programs? Here to help - we have VividFront’s Director of eComm Paid Media, McKenzie Clark.
2022-12-0922 min