Shows
Up Arrow PodcastInterviewing Grok — Scaling, Superintelligence, and the Soul of AIWilliam Harris is the Founder and CEO of Elumynt, an e-commerce growth agency focused on profit through hyper-scaling. Elumynt has been featured in Inc. Magazine as an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He's also published over 200 articles on the topic of e-commerce in Entrepreneur, Fast Company, Shopify, and more. In this episode… Scaling an e-commerce brand from $10 to $100 million requires forward-thinking strategies and adaptability. Many companies rely too heavily on what worked during earlier growth stages, underinvest in systems, and fail to evolve le...
2025-06-0343 minUp Arrow PodcastNine Change Principles: Tamsen Webster on Overcoming Growth Plateaus Using Strategic CommunicationsTamsen Webster is the Founder and Chief Learning Officer at Message Design Institute, where she helps leaders craft compelling messages to foster large-scale change. With over 25 years of experience in persuasive message design, she is a renowned message strategist and keynote speaker. Tamsen is the author of two best-selling books: Find Your Red Thread and Say What They Can't Unhear. She has collaborated with major organizations, such as Harvard Medical School, Fidelity Investments, and Klaviyo, and serves as an Idea Strategist at TEDxNewEngland. In this episode… When strategic planning fails, it's often because organizations either over...
2025-02-251h 22Up Arrow PodcastThe Secret to Influencer Marketing: What 8-Figure Brands Are Doing Differently With Josh DurhamJosh Durham is the Founder of Aligned Growth, an agency that helps DTC brands scale through influencer partnerships and performance-driven user-generated content. Before establishing Aligned Growth, he co-founded Weighting Comforts, a weighted blanket company that he grew to over $6 million in annual revenue before selling it in 2019. Josh also served as the Head of Growth at Groove Life, where he managed sizable advertising budgets. In this episode… Influencer marketing has become a popular tactic for brand awareness, yet many advertisers misunderstand its role and expect direct-response outcomes similar to paid social ads. How can brands le...
2025-02-181h 08Up Arrow PodcastBrand vs. Direct Response: Advertising's Achilles Heel With Preston RutherfordPreston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men's apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one billion video views, garnered four million social media followers, and became the most-viewed men's apparel brand on social media. In this episode… Performance marketing is a useful strategy for generating and measuring initial clicks, leads, and conversions, but it doesn't foster audience engagement or retain cons...
2025-02-1147 minUp Arrow PodcastFrom Hustle to Harmony: Building Wealth, Winning in eCommerce, and Finding Peace With Andrew YouderianAndrew Youderian is the Founder of eCommerceFuel, a vetted community of seven- and eight-figure sellers. Having launched and sold several e-commerce stores, he has experience in SEO, organic and content marketing, and community building. Andrew also hosts The eCommerceFuel Podcast, which features e-commerce thought leaders. In this episode… Many entrepreneurs believe that achieving a nine-figure exit is the ultimate goal, but the pursuit often comes with significant trade-offs. The relentless focus on scaling at all costs can lead to burnout, strained personal relationships, and an imbalance between work and life. How can you build a win...
2025-02-041h 23Up Arrow PodcastYou Can't Button Push Your Way to $100M: Do This Instead With Sarah CarusonaSarah Carusona is a Fractional CMO and Head of Growth at MentorPass, which matches startups with vetted mentors who have launched and scaled consumer product companies. As an e-commerce leader, she has driven profitable growth by overseeing $200 million in media across performance and traditional channels, managing holistic retention programs, and spearheading website merchandising and CRO. Before MentorPass, Sarah was the Director of eCommerce at OluKai, an eCommerce Growth Strategist at Common Thread Collective, and the Director of Media Buying at Tier 11. In this episode… When managing digital advertising, businesses often rely on outdated strategies like twe...
2025-01-281h 15Up Arrow PodcastThe Influencer Trap: How Low-Quality Creators Are Wrecking Your DTC Brand With Brad HoosBrad Hoos is the CEO of The Outloud Group, a global influencer marketing agency. Brad and his team have worked with hundreds of eight- and nine-figure brands, including Athletic Greens, NerdWallet, and SimpliSafe. As a former management consultant and business builder, he has been featured in The Wall Street Journal, USA Today, and Forbes. In this episode… When working with influencers, brands either select a single influencer to create content on one platform or choose creators who advocate for any brand without consistent loyalty. This can compromise brand integrity and consumer trust, leading companies to bel...
2025-01-211h 20Up Arrow PodcastThe Steve Jobs of Leather: Growing a DTC Brand to $150M With Curtis MatskoCurtis Matsko is the Founder and CEO of Portland Leather Goods, a DTC high-quality leather goods company. He built the brand out of his garage, scaling it from zero to over $100 million in yearly revenue. As a serial entrepreneur and digital marketing expert, Curtis has worked in design production, marketing, and customer service. In this episode… When scaling your business, it's essential to recognize that what got you from zero to $10 million won't get you from $10 to $100 million. Significant revenue jumps entail higher costs and larger operations, so relying on your previous successes will only hin...
2025-01-141h 19Up Arrow PodcastGen AI for eCommerce: Actual Prompts To Scale Beyond $10M With Jimmy SlagleJimmy Slagle is the Co-founder of EVA, an AI creative strategist for e-commerce brands. He is also the Co-founder and CEO of generAI, which helps businesses implement AI-powered strategies. As an expert in creating and scaling ads for Fortune 500 companies, Jimmy began his career scaling Instagram accounts before founding a TikTok agency and working with major clients like Amazon and Lyft. In this episode… Creators in e-commerce companies often select a single AI tool for their ads or content and are met with limited or recycled outputs. As AI becomes a trend that can hinder or...
2025-01-071h 12Up Arrow PodcastThe Biggest Spender on Meta Ads Believes "Data-Driven" Is a Myth With Christian LimonChristian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. In this episode… Data-driven marketing and advertising has become a trend, with advertisers misunderstanding information and leveraging surface-level data to fit their narratives. How can companies implement data effectively to become top performers on high-traffic platforms?
2024-12-311h 25Up Arrow PodcastDNVB to Retail: Omnichannel CPG Secrets From 3-Time 9-Figure Founder Clayton ChristopherClayton Christopher is the Founder of Astō Consumer Partners, a CPG-focused investment firm. He is also the former CEO and Founder of Sweet Leaf Tea, an organic bottled tea company he started with only $10,000 before selling it to Nestlé. Clayton co-founded and was the Chairman for Deep Eddy Vodka, which became one of the fastest-growing spirits brands under his leadership. As a serial entrepreneur in the CPG space, he co-founded Waterloo Sparkling Water and Rhythm Super Foods, among other brands. Clayton is also a board member and investor in various CPG brands and was awarded the Ernst & Young Entrepreneur of...
2024-12-241h 24Up Arrow PodcastGenerative AI Prompt Engineering for the Modern AI Marketer With Pam DidnerPam Didner is a B2B marketing consultant, fractional CMO, speaker, and author. With 20 years of experience in B2B marketing, she helps companies bridge the gap between technology and marketing to build seamless customer experiences and boost sales. Pam is also the author of The Modern AI Marketer book series, which includes The Modern AI Marketer in The GPT Era, The Modern AI Marketing: Guide to Gen AI Prompts, Effective Sales Enablement, and Global Content Marketing. In this episode… AI is still just an algorithm and isn't at the human intelligence level, yet many mark...
2024-12-171h 15Up Arrow PodcastBeyond Demographics: Scale Profits Using These Next-Level Customer Insights With Jeremiah PrummerJeremiah Prummer is the CEO of KnoCommerce, which specializes in customer survey integrations for e-commerce brands. With nearly 15 years of entrepreneurial experience, he started in e-commerce building extensions for WooCommerce. Jeremiah specializes in conversion rate optimization and zero-party data. In this episode… When it comes to customer service, many brands don't elicit sufficient feedback to improve the experience. Asking detailed questions in comprehensive surveys offers rich insights and data. How can you leverage this information to drive conversions? Rather than relying solely on customer reviews to gather information about their experiences and service lev...
2024-12-101h 29Up Arrow PodcastAI & Conversion: Stop Using AI To Find Efficiencies - Instead Find Deficiencies With Andy CrestodinaAndy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With 23 years of experience in analytics, SEO, content strategy, and website optimization, he is regarded as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media, and analytics and is the author of Content Chemistry. In this episode… Marketers and e-commerce business owners leverage AI mainly for content creation purposes — something customers can accomplish easily themselves. How can you differentiate your brand with innovative, AI-driven content? Rather than d...
2024-12-031h 19Up Arrow PodcastUnlocking Nearly 9-Figures of Revenue Using a Customer Listening Flywheel With Matt Van SwolMatt Van Swol is the Head of Subscription Growth at Wyze, a smart home technology company. He has held multiple roles at the company, including Creative Marketing Manager and Senior Growth Manager. Before Wyze, Matt was a Nuclear Scientist for the US Department of Energy, where he worked on classified and unclassified projects at the Savannah River National Laboratory. He was also a photographer and marketer for big-name companies, including Apple, United Airlines, and Hyatt Hotels. In this episode… Subscription-based businesses rely on consistent customer engagement and feedback to scale, yet many companies over-complicate their sub...
2024-11-261h 19Up Arrow PodcastResilience, Risks, and Roasting a Coffee Empire to 3,000 Walmarts With Luke SchneiderLuke Schneider is the Founder and CEO of Fire Dept. Coffee, a certified veteran-owned coffee company. Fire Dept. Coffee gives back to and supports injured firefighters and has been named to the Inc. 5000 list three years in a row. Luke is also a retired firefighter, paramedic, and US Navy veteran. In 2023, he received the Leadership award for Citizenship from the Specialty Food Association. In this episode… In a business environment dominated by duplicate products, brands must employ creative measures to stand out and capture consumers' attention. This requires more than having a widespread presence on popu...
2024-11-191h 16Up Arrow PodcastPR, Celebrities, and the Inside Track for eCommerce Growth With Andrew GerrieAndrew Gerrie is the Founder of Mend, an independent public relations and communications agency for outdoor and active lifestyle brands. With nearly a decade of experience in PR and communications, he has built media strategies for brands, including Tecovas, Sims, Filson, and Costa Del Mar, helping them craft and amplify their unique brand stories. Before founding Mend, Andrew held several roles at Backbone Media, including Senior PR Account Manager and PR Account Coordinator. In this episode… Modern PR methods have become inauthentic, making it challenging to maintain genuine brand narratives. As the influencer culture evolves and...
2024-11-1256 minUp Arrow PodcastSustainable Delivery: How Delivery Density Is Improving eCommerce Profits With Mike RobinsonMike Robinson is a Founding Member and the Head of Retail Solutions at The Eighth Notch (T8N), a technology platform enabling sustainable e-commerce delivery for shippers and carriers. With 30 years of executive experience, he has driven an $8 billion P&L and interfaced with the board of directors of a $27 billion public company. Mike also serves as an advisor and board member for several nonprofits, public companies, and startups. In this episode… Consumer deliveries are often made in multiple trips, with various delivery vehicles fulfilling orders at the same houses numerous times a day. Consumers ar...
2024-11-051h 06Up Arrow PodcastHow To Use Behavioral Science in Marketing With Nancy HarhutNancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing, a consultancy that applies human behavior to marketing. As an internationally recognized creative director, she blends best-of-breed creative with decision science. Nancy is an international keynote speaker and has been named a Top 40 Digital Strategist by Online Marketing Institute, a Top 100 Creative Influencer by Ad Club, and a Top 50 Email Marketing Leader by Social. She is also the best-selling author of Using Behavioral Science in Marketing. In this episode… Some marketers today are so immersed in numbers and metrics that they often neglect th...
2024-10-291h 13Up Arrow PodcastSelling on Amazon: Beyond the Basics With Will HaireWill Haire is the Co-founder and CEO of BellaVix, a full-service Amazon and Walmart marketing agency. He has managed over half a billion dollars worth of sales on e-commerce marketplaces. Will specializes in helping brands dominate their categories. In this episode… Many sellers understand the competitive and cutthroat nature of Amazon's marketplace but may miss the more technical aspects like fees and pricing policies, making profitability and sales growth a recurring challenge. What tactics can you implement to maintain steady growth on the platform? With deep insight into Amazon's e-commerce marketplace, Will Haire ha...
2024-10-221h 16Up Arrow PodcastDTC Storytelling: Why Brands Should Start With the Story With Kristian Alomá, PhDKristian Alomá, PhD, is the Founder and CEO of Threadline, a brand-building agency. He is also a lecturer at Northwestern University's Kellogg School Center for Nonprofit Management, where he teaches branding for nonprofits, donor stewardship, storytelling, digital fundraising, and behavior design. With over two decades of experience applying narrative psychology, identity, and behavioral economics to marketing and market research, Kristian has helped some of the world's largest brands, including Coca-Cola, Harley Davidson, and FedEx, improve their narratives. He is also the author of Start with the Story: Brand-Building in a Narrative Economy. In this episode… Adv...
2024-10-151h 13Up Arrow PodcastBreak Through $10M: Consistency, Discipline & Meta Ads With Anthony CiavirellaAnthony Ciavirella is the Co-founder of Manmade, a boxer briefs brand. He manages the brand's online community and works with content creators to deliver exceptional customer experiences. Before co-founding Manmade, Anthony worked in the finance industry as the Co-founder and Director of Business Development at RIISK, the Senior Relationship Manager at B2Billing Payments Inc., and a Financial Advisor at TD. In this episode… If you've plateaued at the $10 million mark, you may have become complacent in your growth. Yet you're limiting yourself by not striving for that next level. You must identify and align yo...
2024-10-081h 25Up Arrow PodcastDTC Health: Unlocking Tax-Free Money To Fight Chronic Disease With Justin MaresJustin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the Co-founder of Surely and Perfect Keto, and an investor at Long Journey Ventures. Justin strives to make health accessible and sustainable and create a food system that heals rather than harms. In this episode… Nearly 90% of the US population is at risk of chronic disease. While health accounts like HSAs and FSAs give consumers access to tax-free healthcare, they can only us...
2024-10-011h 11Up Arrow PodcastFinding Purpose: Consuming "Happiness" in a Market Economy With Dr. Christine B. WhelanDr. Christine B. Whelan is an author, professor, speaker, and thought leader guiding organizations like the DeBruce Foundation and AARP's Life Reimagined on self-improvement strategies. She is the best-selling author of the ten-lesson series Finding Your Purpose and five additional books, including The Big Picture and Generation WTF. As a Clinical Professor at the University of Wisconsin-Madison's School of Human Ecology, Dr. Whelan teaches classes on happiness, finance, and family and directs the MORE: Money, Relationships & Equality program. In this episode… We're often told that money can't buy happiness, yet companies market products to target our...
2024-09-241h 19Up Arrow PodcastFreedom Entrepreneurship: Building a Brand That Gives You More Than Just Revenue With Eric BandholzEric Bandholz is the Founder and CEO of Beardbrand, a men's beard care company. He started Beardbrand after leaving a corporate role to pursue his passion for men's grooming and beard care. Eric is also the host of Practical Ecommerce's podcast Ecommerce Conversations, in which he interviews startup founders and founders of brands valued at $100 million. In this episode… What does it take to be recognized by strangers on the street for your brand? You don't have to compete with big-name brands to get widespread recognition; you just have to relate to your customers. How ca...
2024-09-171h 18Up Arrow PodcastTikTok Live Streaming: Top Lessons from #1 F&B TikTok Shop With Dayne HepnerDayne Hepner is the Founder and CEO of Candeeze, a freeze-dried candy company. He is also an Advertisement Specialist at TikTok, where he works with over 4,000 companies and produces 120 weekly ads. Dayne began as a content creator on TikTok before launching Candeeze on TikTok Shop. In this episode… TikTok is the Wild West of e-commerce, with its selling platform still underway. Many brands have found success selling their products on live streams. How can you optimize TikTok Shop to build your brand? At just 22 years old, Dayne Hepner has become the #1 food and be...
2024-09-101h 06Up Arrow PodcastThe $7.8B eCommerce Growth Strategy With Sabri SubySabri Suby is the Founder and Head of Growth at King Kong, Australia's fastest-growing direct-response digital marketing agency. The company has generated over $7.8 billion in sales in over 1,000 industries. As an author and thought leader, Sabri wrote the international best-selling book Sell Like Crazy and has been featured in publications, including Forbes and Entrepreneur, where he contributes articles on entrepreneurship, digital marketing, and business growth strategies. He was one of five investors on the 2023 season of Shark Tank Australia. In this episode… The secret to brand growth isn't experimenting with various popular hacks and hoping so...
2024-08-271h 17Up Arrow PodcastContent Amplification: How To Create and Distribute Content That Gets Results With Ross SimmondsRoss Simmonds is the Founder and CEO of Foundation Marketing, a content marketing agency that strategizes, distributes, and optimizes content. Foundation has worked with some of the most successful SaaS and publicly traded cloud companies in the world. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo and Semrush. He is also a sought-after public speaker, an angel investor, and the author of Create Once, Distribute Forever. In this episode… In today's fast-paced and content-rich online landscape, simply sharing links to a piece of...
2024-08-131h 19Up Arrow PodcastSubscription Ecommerce: Turning Customers Into Members With Jay MyersJay Myers is the Co-founder of Bold Commerce, which builds flexible and customizable e-commerce apps for online stores. Since its launch in 2012, over 780,000 merchants have installed Bold apps on their Shopify stores. Jay has managed online stores since 1998 and has won awards like EY Entrepreneur of the Year and Deloitte Fast 50. In this episode… Ten years ago, brands that integrated subscription apps into their online stores were considered revolutionary and far ahead of the competition. With customer acquisition costs rising rapidly, nearly every brand selling household products offers subscription models since an existing customer is fi...
2024-08-061h 26Up Arrow PodcastFrom $3M to $80M: This Episode Will Teach You How to Write Better With Neville MedhoraNeville Medhora is the Owner of the Copywriting Course, a community that helps businesses improve their copy and conversion rates through blogs, videos, tutorials, and copywriting sessions. As an Advisor for Sumo Group, his copywriting skills helped propel the rapid growth of AppSumo. Neville is also the best-selling author of This Book Will Teach You How to Write Better. In this episode… In a world where consumers are bombarded with content and spammed with emails and other marketing messages, brands must ensure their targeting efforts capture audiences' attention. Compelling copywriting can make or break your me...
2024-07-301h 24Up Arrow PodcastBrand vs. Performance: Breaking Down the Silos With Tiffany WilburnTiffany Wilburn is the Fractional CMO at Clever Disruption, where she helps food and beverage brands, agencies, and tech companies scale. She is also a Business Mentor and Coach at The DEC Network, which pairs entrepreneurs with business veterans who can identify emerging opportunities. With over two decades of global marketing leadership, Tiffany has transformed CPG and hospitality businesses through her expertise in brand management and strategy, product innovation, retail merchandising, and consumer insights. In this episode… In a crowded market overflowing with identical products, brands must tailor their product marketing strategies to various consumer de...
2024-07-231h 15Up Arrow PodcastEconomies of Scale: How To Manage 3 DTC Brands With Braxton ManleyBraxton Manley is the Co-founder of Braxley Bands, which makes comfortable Apple Watch bands using an innovative elastic material. He is also the Co-founder of Mystic Gum and the CEO of Peace Love Hormones. His entrepreneurial journey began as a college project and became Braxley Bands, which he has since scaled to over $6 million in revenue. Braxton's creative and strategic approach to business has led him to successfully manage three unique brands simultaneously. With a deep understanding of e-commerce and a drive for continuous learning, Braxton excels in marketing innovation and product development. His journey showcases a blend of...
2024-07-1656 minUp Arrow PodcastInternationalization: Growing from Roughly $130M to $200M With Tyson DrakeTyson Drake is a fractional CMO for eight- to nine-figure DTC brands, helping them scale profitably. As a self-taught affiliate marketer, he became the CMO of The Oodie, where he trained an in-house team of over 25 people across performance marketing, creative, and e-commerce, scaling the company to nine figures across eight markets. In this episode… As an e-commerce brand, expanding into international markets can skyrocket profitable growth in multiple areas, and a robust marketing strategy is crucial to this expansion. What strategies can you harness to penetrate new markets for exponential growth? Global ma...
2024-07-091h 22Up Arrow PodcastMarketing to Mindstates: Behavior Design for DTC eCommerce With Will LeachWill Leach is the Founder of Mindstate Group, a behavioral research and brand consultancy that specializes in identifying the unconscious factors driving consumer behavior. As the world's leading expert on subconscious mindstate research, he works with innovative brands to uncover actionable consumer insights. Will is also the best-selling author of Marketing to Mindstates and is a Behavioral Design Instructor at the Texas A&M Human Behavior Lab. In this episode… Have you ever been captivated by an ad that seemed to read your mind or wondered why certain products make their way into your shopping ca...
2024-07-021h 23Up Arrow PodcastCommerce Is Culture: Muses, Archetypes, and Visions With Phillip JacksonPhillip Jackson is the Co-founder of Future Commerce, a media company helping retailers and e-commerce companies understand the future of commerce and culture. With an engaged global audience of over 100,000 executives, his reach spans seven retail and digital commerce-focused content realms. As a writer, speaker, and marketer, Phillip has spent decades shaping brands and e-commerce businesses, guiding them from $10 million to $100 million and beyond. In this episode… Brands are vying for consumer attention online, but trends have become relative to specific audiences. As consumers are overwhelmed by purchasing choices and brands seek differentiation, holidays and ot...
2024-06-251h 21Up Arrow PodcastMarket Trends, Pitching Journalists, and Editorial Strategy With Phil RosenPhil Rosen is an award-winning journalist, author, and the Co-founder and Editor of Opening Bell Daily, an independent news and research outlet. As the former Senior Reporter at Business Insider, he has a passion for finance, market trends, content creation, and community building. Phil is also the Founder of the Creative Journalists Club, where he hosts dinners and events for media professionals in New York City. Additionally, he is a prolific blogger who focuses on personal growth and career guidance. In this episode… What does it take to stand out in a society bombarded by con...
2024-06-181h 03Up Arrow Podcast$459B Market: Innovating the Future of Thermal Insulation With Michael MarkesberyMichael Markesbery is the Co-founder and CEO of OROS Labs, a game-changing material technology company. His leadership and drive for innovation have propelled OROS Labs to create some of the most advanced thermal materials on the planet. Recognized as a Forbes 30 Under 30 winner, Michael developed Solarcore®, a technology leveraging aerogel's properties to transform insulation in multiple industries. In this episode… Many industries struggle to maintain optimal heating and cooling. Poor insulation in everything from coats to industrial buildings has created a need for more advanced technology. What does it take to become a cross-industry leader in...
2024-06-1150 minUp Arrow PodcastWhat To Build Next? Finding Feature Ideas for Your Online Store With Linda BustosLinda Bustos is the Founder and Content Creator at Ecom Ideas, a platform dedicated to unveiling the latest UX and technical trends in the e-commerce industry. In her role, she sources and publishes in-depth insights for digital marketers, product managers, and designers, including a comprehensive weekly newsletter. Having served as the Director of Digital Content Strategy at Elastic Path, the VP of eCommerce at CorporateGift.com, and the Founder and eCommerce Consultant at Edgacent, Linda has a wealth of experience in creating compelling online shopping environments. In this episode… eCommerce businesses must juggle multiple trends, ne...
2024-06-041h 17Up Arrow Podcast$9M to $25M in 2 Years: Measurement and Attribution for Prestige Brands With Jessica CurdiJessica Curdi is the Vice President of Digital Marketing at The Beauty Bank, an innovative beauty brand holder leading digital marketing strategy across a portfolio of emerging brands. As a seasoned digital marketer, she has over 15 years of experience in the fashion and beauty industry, having worked with consumer brands, including StriVectin, L'Oreal, and Warp + Weft. Jessica specializes in brand awareness, customer acquisition, and fostering retention and loyalty. In this episode… Are revenue plateaus in your e-commerce business holding you back? Implementing foundational digital marketing strategies may be the key to unlocking explosive growth. ...
2024-05-2853 minUp Arrow PodcastProduct to Profit: What We Can Learn From Alex Hormozi's #2 - Tim CaliseTim Calise is the Managing Member of Acote Consulting, where he helps growth-minded business owners drive value. He is also the President of Coaching at Wealth Without Wall Street, an online community reeducating individuals and entrepreneurs about money and wealth. As Alex Hormozi's former "number two" at Gym Launch and the Co-creator of the AI-driven SaaS platform ALAN, Tim has a track record of driving rapid growth. With over 20 years of experience helping entrepreneurs achieve financial freedom and business acumen, he hosts the Leveling The Field podcast. In this episode… What strategies propel bus...
2024-05-211h 05Up Arrow PodcastUnveiling Beauty Tech: Dr. Robb Akridge's Path to Top InventionsRobb Akridge (Dr. Robb) is the Founder and CEO of REA Innovations, Inc., the creator of the skin care brand OPULUS Beauty Labs. The brand has been recognized by TIME as one of the top 100 inventions of 2021. As a multifaceted scientist with expertise spanning botany, HIV/AIDS research, and skincare technology, Dr. Robb began his entrepreneurial journey with Sonicare toothbrushes and later co-founded Clarisonic, a brand that transformed the beauty industry. In this episode… Consumers have become increasingly savvy about their purchases, demanding product transparency and authenticity. Yet too much information can be overwhelming, especially wi...
2024-05-141h 09Up Arrow PodcastCultivating Customer Loyalty: Secrets from a CEO's Playbook With David WachsDavid Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, the Advertising Research Foundation, and other notable organizations. In this episode… What does it take to make your customers lifelong fans of your brand? Sometimes, going back to the basics is all you need to win over your cu...
2024-05-0756 minUp Arrow PodcastBrand Storytelling: How Companies Can Do Well by Doing Good With Amanda BrinkmanAmanda Brinkman is the CEO of Sunshine Studios, which focuses on transformative brand storytelling. She is a seasoned producer, filmmaker, branding expert, and keynote speaker. Amanda has served in C-level roles in major corporations and has been the driving force behind the successful Hulu series Small Business Revolution, which ran for six seasons and garnered multiple Emmy nominations. A champion of women's achievements in business, Amanda has won numerous awards and is passionate about guiding others to identify their superpowers to create a positive change in the world. In this episode… Many are caught in th...
2024-04-301h 05Up Arrow PodcastEarning National Media Acclaim but Wishing It Would End With Katie RichardsonKatie Richardson founded Puj, an internationally successful multimillion-dollar company with distribution across thousands of stores and numerous countries. Her innovative work has graced popular shows like The Ellen DeGeneres Show, the Today Show, and the Rachael Ray Show and has landed her on the cover of Entrepreneur magazine. As an executive business coach, Katie empowers founders and CEOs by teaching essential mindsets, skills, and tools for robust business operations and purposeful living. A highly creative individual, she shares tactics for business growth, effective branding, and the importance of personal development for comprehensive success. In this episode… ...
2024-04-2356 minUp Arrow PodcastDTC Success and Beyond: Matt Bertulli on High-Performance Teams and AcquisitionsMatt Bertulli is the Co-founder and CEO of Pela Case, which makes iPhone cases out of waste, and Lomi, a certified B-corp on a mission to eliminate food waste. The company is backed by Jay-Z's Marcy Venture Projects and has been named the Top 10 in the Canada Business Growth 500 ranking and #1 in Deloitte's Fast 50. Alongside his entrepreneurial success, Matt hosts the Nine Figure Operators podcast and is involved in angel investing, sharing and gaining further insights into the world of entrepreneurship. In this episode… When managing a DTC brand, success is more than just sales; it...
2024-04-161h 22Up Arrow PodcastThe Rapid Growth of DTC Medicine With Shani BocianShani Bocian is the Co-founder and CEO of Allermi, a personalized DTC allergy medicine. She founded the company with her father, an Allergy and Immunology Professor at Stanford University, who had been developing a comprehensive allergy medication. Since Allermi's launch, Shani has raised over $4.7 million and grew the company over 1,000% in 2023. In this episode… Millions of people suffer from allergies, yet many medications only target one symptom, and consumers must browse an open market to determine the most effective treatment for their symptoms. Personalized DTC medicine has emerged as an alternative to traditional treatments, allowing co...
2024-04-0954 minUp Arrow PodcastEmail Personalization and Segmentation: What You're Not Doing With Shopify Record-Breaker Josh BehrJosh Behr is the Founder and CEO of AMB Interactive, a leading email and SMS marketing agency enabling e-commerce businesses to grow their revenue and customer loyalty. With over nine years of digital marketing experience, he has worked with the world's most renowned apparel brands managing email lists, launching viral campaigns, and generating millions of dollars in sales. Josh is a Klaviyo elite partner and a speaker at various industry events, sharing the latest trends and best practices in email and SMS marketing. In this episode… If your email list has more than a few hu...
2024-04-021h 05Up Arrow PodcastMedia Trading and Investing: Is It Right for You? With Media Tradesman Jonathan SorkennJonathan Sorkenn is the Senior Vice President of Evergreen Trading, a media investment agency powered by trade. In his role, he originates, executes, and manages corporate trade partnerships and oversees the company's real estate practice. With over 10 years of corporate trading transactional experience, Jonathan has been involved in numerous pioneering trade transactions, creating innovative structures for the corporate trade industry. As a licensed real estate broker, he has more than 25 years of experience in the commercial real estate industry, having served as the Director of Real Estate Capital Markets and Investment Banking at PricewatershouseCoopers Securities LLC. In...
2024-03-2656 minUp Arrow PodcastAbove-The-Fold CRO: Don't Make Users Scroll With Chase MohseniChase Mohseni is the Chief Marketing Officer at Heatmap.com, which provides revenue attribution and AI insights. In his role, he constructs innovative CRO software. Chase has built various B2B SaaS companies, including Creative OS and Pencil, where he was the Head of Marketing and Growth. In this episode… If you're trying to increase conversions, there are a few statistics you should know. 70% of your traffic will leave your website in under three seconds, and 75% of these people don't scroll past 30% of the first page. Given these staggering facts, it's crucial to develop engagement ta...
2024-03-191h 11Up Arrow PodcastHow To Get Acquired as a $10 Million DTC BrandNicholas Weiksner is the CEO and Founding Partner of South Col, an accelerator fund partnering with e-commerce brands to maximize sale value. With experience in venture capital and private equity, his skills include finance, negotiation, business planning, and mergers and acquisitions. Before South Col, Nicholas served as the CFO for SellersFunding, a global fintech company, and worked as an Investment Banker for Thomas Weisel Partners and Bear Stearns. He also held operational roles at fast-growing tech companies and for the San Francisco 49ers, where he managed sales for their $1.2 billion stadium. In this episode… Many pe...
2024-03-121h 15Up Arrow PodcastThe Slow Fashion Boom: How Pioneer Kristian Hansen Is Changing the Fashion IndustryKristian Hansen is the Founder and CEO of the sl∅ fashion company, which produces sustainable, functional, and handcrafted made-to-order denim. Having generated a $360,000 precede, a 100,000-person waitlist, and $10 million of projected revenue, Kristian and his team have redefined building companies through community. He grew the company from a single TikTok post to a community igniting the slow fashion revolution. In this episode… In recent decades, the fashion industry has relied on mass production, with thousands of garments manufactured daily, leading to massive amounts of waste and environmental deterioration. Additionally, the fast fashion model only allows for...
2024-03-0552 minUp Arrow PodcastRebranding Your Ecommerce Store With Best-Selling Author David BrierDavid Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc., Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. In this episode… ...
2024-02-271h 18Up Arrow PodcastThe Road To Becoming an Admired Executive Leader With Stephanie PuglieseStephanie Pugliese is a seasoned executive, board member, and the former President of the Americas at Under Armour. With over 30 years of retail experience, she has led high-growth international and multichannel brands. Before Under Armour, Stephanie was the CEO and President of Duluth Trading, where she grew the brand from a privately held entrepreneurial small business to an IPO. In this episode… The life and role of a CEO is no cakewalk. When you’re tasked with managing an entire organization’s growth, it can feel almost impossible to prioritize your endeavors, foster team trust, and ba...
2024-02-2058 minUp Arrow PodcastThe Joys and Challenges of Taking a Retail Brand Public as a Female CEO With Stephanie PuglieseStephanie Pugliese is a seasoned executive, board member, and the former President of the Americas at Under Armour. With over 30 years of retail experience, she has led high-growth international and multichannel brands. Before Under Armour, Stephanie was the CEO and President of Duluth Trading, where she grew the brand from a privately held entrepreneurial small business to an IPO. In this episode… The life and role of a CEO is no cakewalk. When you're tasked with managing an entire organization's growth, it can feel almost impossible to prioritize your endeavors, foster team trust, and balance yo...
2024-02-2058 minUp Arrow PodcastThe Future of Generative AI (and what that means for you) With Noah KravitzNoah Kravitz is the host of NVIDIA's The AI Podcast, where he connects with leading experts in AI, deep learning, and machine learning. He is also the Founder and Chief Consultant at Resonant Digital, which works with VC-backed startups and Fortune 500 companies to deliver effective content strategies, development, and distribution services. As a seasoned journalist charting the rise of electronics and computing, Noah built one of YouTube's most successful science and technology channels, served as a tech expert on various TV outlets, and wrote about society-changing technologies in media publications, including WIRED, Business Insider, and Entrepreneur. In...
2024-02-132h 09Up Arrow PodcastHow to Harness the Customer Lifecycle With Adam ButtAdam Butt is the Founder and CEO of UN/COMMON, a fully integrated e-commerce and marketing agency facilitating sustainable and profitable growth. In his role, he leads a team of over 50 people to scale $10-100 million international brands, including Liquid Death, Rare Beauty, and Beauty Blender. Adam launched UN/COMMON with only $500 in capital before growing it into a multimillion-dollar agency. He is also a serial investor in companies like American Battery Technology and Postscript. In this episode… With the lines between digital and physical blurred, DTC brands must capture the entire customer lifecycle. Yet th...
2024-02-0643 minUp Arrow PodcastThe Ongoing Evolution of Data Analytics With Brad ReddingBrad Redding is the Co-founder and CEO of Elevar, which powers server-side conversion tracking for DTC brands on Shopify and Shopify Plus. With 17 years of experience in e-commerce, he has launched and optimized several businesses. Brad hosts the Conversion Tracking Playbook podcast and coaches agency owners at SaaS Academy. In this episode… With the rapid adoption of AI, data analytics has shifted from manual to automated, so companies must revise how they interpret and relay insights. Additionally, recent iOS updates have limited consumer data tracking, further complicating data analytics. How can you develop intuitive questions to...
2024-01-3055 minUp Arrow PodcastHuman Psychology: The Most Overlooked Aspect of Modern Marketing With Sarah LevingerSarah Levinger is a creative strategist, Forbes-featured consumer behavior analyst, and performance creative consultant. Having spent 10 years studying the human mind, consumer psychology, economics, and behavior science, she helps DTC brands increase paid advertising ROI using psychology-based creative. Previously, Sarah built and managed a marketing agency, where she developed social media and marketing strategies for small businesses, multilevel startups, and community associations. In this episode… While many marketers optimize their ads for technicalities, neuroscientific research shows that 95% of daily decisions are made from the subconscious mind, so ads must influence emotional decision-making. How can you le...
2024-01-2348 minUp Arrow PodcastPaving the Way for Brand Growth in the eCommerce Landscape With Darin LynchDarin Lynch is the Founder and CEO of Irish Titan, which builds and grows e-commerce channels. With experience in corporate IT, he worked for companies, including Principal Financial Group, Wilsons Leather, and the Platinum Group. Darin is also a national speaker specializing in e-commerce, leadership, culture, and entrepreneurship. In this episode… eCommerce trends like shoppable videos and headless integrations are sweeping the market, and brands stall their growth when trying to capitalize on them simultaneously. So what key aspects should merchants focus on, and how can they partner with an agency to accelerate growth? ...
2024-01-1649 minUp Arrow PodcastCultivating LTV With a Subscription Model With Michael SiegelMichael Siegel is the Co-founder and Co-CEO of Decocrated, a seasonal and holiday home decor subscription box. As a serial seven-and eight-figure entrepreneur, he is also the Co-founder and Co-CEO of 1Thrive and Stratton Home Decor. With over 25 years of experience in the home decor industry, Michael has built high-performing sales and product development teams that fuel growth. In this episode… Customer lifetime value (LTV) is top of mind for many brands in the digital marketing space, and subscriptions are the leading choice for cultivating loyalty and retention. Yet brands with subscription-based business models require al...
2024-01-091h 10Up Arrow PodcastData Monetization: The Next Step in Data Analytics With Walter HarrisonWalter Harrison is the CEO of Tapestri, an app allowing consumers to earn money from their data. He is also the Co-founder and CRO of Complementics, a mobile audience network that manages national and international data. With over 15 years of experience in ad technology, data monetization, and product development, Walter has worked with major Fortune 500 clients across various industries. As an ambitious serial entrepreneur, his previous product reached five million users. In this episode… With popular apps like TikTok and Instagram gathering data with each use, younger consumers have become accustomed to a lack of pr...
2024-01-0232 minUp Arrow PodcastOmnichannel Strategies for Business Flexibility With Darren MarshallDarren Marshall is the CEO of Steven Smith Teamaker, a luxury tea and beverage company. As an Inc. 5000 growth leader, he has 30 years of experience delivering transformative growth in the consumer sector. Having spent 10 years in the consumer private equity space, Darren has led some of the world's most iconic CPG brands. Before joining Steven Smith Teamaker, he served as the Senior Vice President of Marketing and Innovation at The Coca-Cola Company and the Senior Marketing Manager for Taco Bell at PepsiCo. In this episode… In the rapidly developing e-commerce age, once essential retail categories ha...
2023-12-2655 minUp Arrow PodcastThe Underpinnings of Customer Lifetime Value With Reggie BlackReggie Black is the Co-owner of Better Way Health, an e-commerce company specializing in premium supplements like Beta Glucan. He also leads the company's Cancer Data Foundation. As a seasoned entrepreneur, Reggie has over 20 years of experience in various sectors of wellness and technology. He shares his insights on health and wellness across multiple platforms, including natural health summits and executive seminars. In this episode… Although the e-commerce space shifts seemingly by the day, one crucial aspect remains the same: the customer experience. Marketing, technology, and other business investments are fruitless without exceptional customer service th...
2023-12-191h 03Up Arrow PodcastThe Ins and Outs of Strategic Retention Marketing With Jess ChanJess Chan is the Founder and CEO of Longplay, a full-service retention and lifecycle marketing agency for DTC e-commerce brands. She is also the Founder and CEO of Backbone, an email strategy automation tool. As a former CMO of a multimillion-dollar DTC e-commerce company, Jess bootstrapped Longplay to seven figures in revenue within the first 18 months. She is a sought-after speaker, podcast guest, product developer, and consultant on topics like retention, lifecycle marketing, and progressive agency business modeling. In this episode… Retention marketing is an overlooked component of the sales cycle. While many brands claim to...
2023-12-1257 minUp Arrow PodcastThe Future of eCommerce With Shopify's President: Harley FinkelsteinHarley Finkelstein is the President of Shopify, the all-in-one e-commerce platform that powers millions of companies in 175-plus countries and has captured 28% market share in the US alone. Harley has been passionate about entrepreneurship since he was 13 and founded his first company at 17. Most recently, he co-founded Firebelly Tea, a modern, high-end tea brand. An accomplished entrepreneur, lawyer, and public speaker, he was named the Canadian Angel Investor of the Year and received Canada's Top 40 Under 40 and Fortune's Top 40 Under 40 awards. Harley serves on the board of directors of the National Retail Federation and previously served on...
2023-12-0534 minUp Arrow PodcastOrder Management Optimization With Marianne ZakhourMarianne Zakhour is the Co-founder of OrderBot, an enterprise order, inventory, and product management software. She has led the company to double its yearly sales in seven years. With over 25 years of experience in B2B, B2C, and e-commerce system and process efficiencies, Marianne develops solutions to complex customer problems and builds teams to increase productivity and growth. In this episode… With the demand for online shopping accelerating, businesses must fulfill multiple orders under tight time frames. Yet many companies don't have a reliable order management system, leading to frustrated customers and lost revenue. Ho...
2023-11-2845 minUp Arrow PodcastWhy DTC Should Reconsider Wholesale: With John WongJohn Wong is the former Co-president of Jack Rogers, an American footwear and accessory brand. With over 20 years of experience at leading retail organizations, he has experience in multi-channel distribution, international and domestic sales, merchandising and planning, and e-commerce. John has worked with notable brands, including DFS Group, Coach, Marc Jacobs, and Tory Burch. In this episode… eCommerce comprises approximately 15% of total retail sales. Yet brands expend their marketing dollars and efforts exclusively on DTC channels, limiting brand awareness and reach. Alternatively, wholesale models allow you to acquire more customers and maximize lifetime value. What ar...
2023-11-211h 08Up Arrow PodcastHow To Make Social Media Marketing Fun With Neal SchafferNeal Schaffer is the Founder and President of PDCA Social, a digital marketing consultancy and social media agency. As a fractional CMO, he helps innovative businesses digitally transform their sales and marketing. Neal is a social media keynote speaker, having spoken about digital media on four continents in a dozen countries. He has written three books on social media, including Maximize Your Social and The Age of Influence, which educates the market on influencer marketing. In this episode… With brands leveraging social media marketing to acquire lifelong advocates, content creation must be enjoyable and entertaining. Ra...
2023-11-1442 minUp Arrow PodcastThe Benefits of Multi-Channel Marketing for B2C Businesses With Brian NolanBrian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite — which was acquired by GoDaddy in 2019. In this episode… As the e-commerce industry becomes more prominent in the corporate space, marketing strategies have evolved significantly. B2C businesses emphasize the importance of targeting consumer emotions through convincing storytelling — accomplished through multi-channel marketing techniques. How can your b...
2023-11-0757 minUp Arrow PodcastImprove Customer Engagement With Effective SMS Marketing Strategies With Aaron OrendorffAaron Orendorff is the Head of Marketing at Recart, a text marketing app helping businesses grow through personalized AI text messages. He is also the Founder of iconiContent, which provides B2B content strategies to generate qualified leads and scale businesses. As a member of the Forbes Communications Council, Aaron's literary work has been featured in the New York Times, Mashable, Business Insider, and Success Magazine, among others. Before Recart, he was the Editor-in-Chief of Shopify Plus and the VP of Marketing at Common Thread Collective, an e-commerce growth agency. In this episode… Marketing is de...
2023-10-3150 minUp Arrow PodcastThe Future of Retail With Brittain Ladd: Hyperlocal Logistics, AI, Fast Fashion & MoreBrittain Ladd is a globally recognized expert in business strategy, robotics, retail logistics, and supply chain management. As a leading researcher of AI's impact on global supply chains, he has led the worldwide e-commerce and cross-border expansion and has guided Amazon Fresh's pantry operations and Amazon's micro-fulfillment strategies. Brittain advises one of the largest social media platforms on shoppable videos. As a business influencer, he has predicted corporate trends and consumer behavior years in advance, influenced businesses on billion-dollar decisions, and transformed companies by identifying M&A opportunities. Brittain was also a strategic advisor for Instacart and Kroger.
2023-10-2455 minUp Arrow PodcastHow Buy Now, Pay Later Solutions Strengthen the eCommerce Economy With Charlie YouakimCharlie Youakim is the CEO and Executive Chairman of Sezzle, a fintech company on a mission to financially empower the next generation by offering interest-free installment plans for online and in-store purchases. As a fintech founder, Charlie leverages his leadership and management skills to build exceptional companies. Before Sezzle, he founded Passport, a leader in the transportation payments space. In this episode… Many young adults entering the workforce are ready to create a stable financial future, but preparing for a career and building a line of credit is difficult during inflation. eCommerce brands also experience ch...
2023-10-1746 minUp Arrow PodcastLeveraging Return on Relationship To Boost Brand Reputation With Ted RubinTed Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship, is based on this premise and presents practical, real-world ideas to help businesses maximize their potential using community-focused internet resources. Ted is also a strategic advisor, investor, and board member for multiple entities in various industries, including Evergreen Trading, The Coupon Bureau, Impactica, Spaceback, and SheSpeaks Inc. In this episode… eComm...
2023-10-101h 04Up Arrow PodcastWhy You CAN Afford a Bookkeeper With Nathan HirschNathan Hirsch is the Co-founder of EcomBalance, a monthly bookkeeping service helping e-commerce businesses manage their bookkeeping and finances. Nathan began his entrepreneurial journey in 2009 by selling products on Amazon and is best known for his involvement in co-founding Freeeup in 2015. With an initial investment of $5,000, Nathan helped scale the business to $12 million in yearly revenue before selling it in 2019. Nathan is also the Co-founder of AccountsBalance, EcomBalance's partner company, and the Co-founder of Outsource School, where he teaches business owners proven hiring methods for finding top-tier virtual assistants. In this episode… Finances ar...
2023-10-0348 minUp Arrow PodcastThe Impact of 3PLs on eCommerce Brands' Market Value and Profit Margins With Casey ArmstrongCasey Armstrong is the CMO of ShipBob, a global omni-fulfillment platform providing businesses access to the best-in-class supply chain and fulfillment capabilities. Over the past five years, Casey has overseen the marketing, partnership, and growth teams. Before joining ShipBob, he was the VP of Marketing at BigCommerce, where he led the digital, content and SEO, growth and CRO, and other marketing and operations teams. Casey is passionate about helping startup companies establish growth and marketing strategies. In this episode… eCommerce has become an increasingly competitive market — prompting the need for innovative marketing strategies. In efforts to s...
2023-09-261h 04Up Arrow PodcastCRO: The Good, the Bad, and the Ugly With Raphael Paulin-DaigleRaphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization and landing page agency helping e-commerce companies increase conversion rates and profit margins. As a digital marketing consultant, Raphael has helped leading brands add millions to their bottom line, including Dr. Squatch, Hyperice, and L'Oréal. He is also the host of the Minds of Ecommerce Podcast, where he interviews e-commerce brand executives on top growth strategies. In this episode… The ascent of e-commerce requires companies to compile user data to determine effective marketing strategies that resonate with their target audiences. Brands who und...
2023-09-1958 minUp Arrow PodcastDebunking Marketing Myths Advertised as Best Practices for Business Growth With Alex GreifeldAlexandra (Alex) Greifeld is the Founder of No Best Practices, a website dedicated to helping marketers drive profitable growth by understanding consumer behavior. Alex has over a decade of experience in the e-commerce and digital marketing industries at Fortune 500 media brands, bootstrapped companies, and global names like Coach and Kate Spade. She is passionate about helping brands leverage the relationship between their customer and merchandise to break through growth plateaus. In this episode… Thought leaders inundate marketers with best practices for scaling businesses — without having hands-on experience in e-commerce. While valuable, this advice is not alwa...
2023-09-1248 minUp Arrow PodcastFrom $10M to $100M: Strategies for eCommerce Growth With Kunle CampbellKunle Campbell is the Co-founder of Octillion Capital Partners, a value-driven, digital native consumer brand platform acquiring, operating, and growing an ecosystem of brands in the health, beauty, and food and beverage industries. As an outsourced e-commerce CMO and advisor for DTC product businesses, Kunle coaches retail teams to unlock growth through acquisition, CLV, and UX optimization. Kunle is also an international speaker, author, and the host of the 2X eCommerce podcast, where he has interviewed over 450 e-commerce leaders on industry insights. In this episode… One of the benefits of being a business owner is ha...
2023-09-081h 22Up Arrow PodcastHow Ad Campaigns Contribute to Brand Success With Karan JassarKaran Jassar is the Founder and CEO of Socioh, a digital advertising platform for e-commerce brands to create and run profitable ads on Facebook and Instagram. Karan is the technical architect of the company's first-party pixel and branded catalog and consults eight and nine-figure brands on improving meta-ad performance. With 17 years of experience in the technology industry, he has in-depth knowledge of advertising and ad optimization with a specialization in AI. Before founding Socioh, Karan was a Senior Manager at Yahoo, where he helped create its new search optimization engine. In this episode… Evolving regulations on...
2023-09-051h 04Up Arrow PodcastHow EOS and EO Benefit Your Business Exit Strategy With Chris CareyChris Carey is the Co-founder of Modern Automotive Performance (MAP), a high-growth e-commerce manufacturing company serving the automotive industry. In 2006, Chris launched the company using a bedroom closet to store inventory, and by 2011, MAP ranked #403 on the Inc. 500 list of fastest-growing privately held companies in the US. He sold MAP to Enthusiast Enterprises in 2020, generating $44 million in revenue. His thoughts regarding entrepreneurship, e-commerce, and leadership development have been published in the Wall Street Journal, Inc. magazine, and Minnesota Business. Chris is a General Partner at Traction Capital, where he adds value to portfolio companies, assists with acquisition i...
2023-08-291h 04Up Arrow PodcastRejecting Hustle Culture — Creating Balance With Brad SorockBrad Sorock is the Founder and Owner of Returns For Sale, a universal marketplace designed to list and monetize returned products. Since his debut in the e-commerce industry in 1999, Brad has helped launch over 50 websites and is knowledgeable in distribution, internet strategy, SEO, and fulfillment. He is also the Founder and Owner of Loftopia, a lifestyle entrepreneurial business, and the Owner of Kestrel AU, a company importing, marketing, and distributing weather meters to Australia and New Zealand. In this episode... Entrepreneurs are known for their dedication to innovation. A hard work ethic is commendable but...
2023-08-221h 05Up Arrow PodcastWhy CRO Is The Most Profitable Marketing Investment With Allen BurtAllen Burt is the Founder and CEO of Blue Stout, a conversion rate optimization (CRO) platform helping eight-figure brands increase conversion rates, revenue, and profit through A/B testing and site optimization on Shopify Plus. In 12 months, Allen's clients averaged a 25% increase in conversion rates, over $1 million in additional revenue, and more than 20 times ROI through his services. As a serial entrepreneur, he has co-founded several startups and e-commerce brands, including Executor.org and Offmap. In this episode… Owning a business goes far beyond leadership ability and attention to detail. To grow your brand, you ha...
2023-08-1551 minUp Arrow PodcastPractical Marketing Strategies With Katharine McKeeKatharine McKee is the Founder of Morphology Consulting, a digital commerce consultancy relying on algorithmic structure to optimize company strategies, increasing profitability and growth. As a Fortune 500 e-commerce strategist, startup advisor, and digital commerce expert, Katharine specializes in data and analytics. She has spent 15 years building digital commerce capabilities for leading CPG and luxury brands. Katharine has contributed her thoughts on e-commerce and retail-related topics to Forbes, Business Insider, and Authority Magazine. In 2022, she was recognized in Forbes Next 1000 and ranked #30 among the Top 100 Retail Technology Influencers by Retail Technology Innovation Hub. In this episode… Th...
2023-08-0855 minUp Arrow PodcastUsing DTC Marketing Tactics To Grow Your Brand With Cindy MarshallCindy Marshall is the Founder and CEO of SHINE Strategy, a strategic consulting company committed to helping brands drive profit and ROI. She is also the Chief Digital Officer at Jane, a curated marketplace with more than 2,000 shops. As an accomplished chief marketing officer, Cindy has developed working relationships with over 50 well-known brands, including Vera Bradley, Performance Bicycle, Strand Bookstore, Annie Selke, and LL Bean. Beyond her efforts as a company head, Cindy serves as a board member of the Women in Retail Leadership Circle, an elite women's society of executives at leading retailers and brands. In...
2023-08-0151 minUp Arrow PodcastHow To Increase Consumer Engagement Using Infographics With Brian WallaceBrian Wallace is the Founder and President of NowSourcing, an award-winning and nationally recognized infographic design agency creating visual and influential marketing content. Brian has been named a Google Small Business Advisor since 2016 and joined the SXSW (South by Southwest) advisory board in 2019. He's a mentor for Startup Weekend Louisville and was a volunteer community organizer for #ThinkBig, an initiative to transform Louisville into a flourishing start-up community. In this episode… The marketing industry has become saturated with unproductive content, so advertising strategies must be developed methodically. Content creation is the focal point of digital ma...
2023-07-2552 minUp Arrow PodcastStrategies for Cultivating Your Personal Brand on Social Platforms With Goldie ChanGoldie Chan is the Founder of Warm Robots, a B2B and B2C social media strategy agency helping brands and Fortune 500 C-level executives grow and retain their audiences. As a social media strategy leader, Goldie has over 10 years of experience working in-house for major technology and entertainment companies. She is a global speaker, author, advisor, and member of multiple boards in the creator industry, marketing, and education. Goldie regularly contributes to Forbes and is writing her first book, Personal Branding for Introverts. In this episode... Social media platforms allow space for creative individuals to...
2023-07-1859 minUp Arrow PodcastAnalyzing Marketing Data for Intelligent Decision-Making With Nevin JethmalaniNevin Jethmalani is an e-commerce consultant and the Founder of Data Dish, a data analytics company that builds custom reports and helps with data visualization. With over 10 years of experience in e-commerce, Nevin consults for brands like Dr. Brandt Skincare, Tusk, and Jamie Foxx's eyewear brand Privè Revaux. Before founding Data Dish, Nevin was the Co-founder and CEO of Looq (previously Notify Nearby). In this episode... Research shows that unstructured data is a challenge for 95% of businesses. While companies have unlimited access to data, few can leverage it to improve marketing strategies, productivity, and profit. ...
2023-07-1157 minUp Arrow PodcastLeveraging Brand Collaborations To Scale Your Business With Andrew HeddleAndrew Heddle is the Head of New Business Development at Colaboratory, a SaaS company that uses data, science, and software to boost brand collaborations. As an entrepreneurial business leader, he has a track record of scaling e-commerce, D2C, and retail businesses. Andrew is also the author of D2C DNA, which examines in-depth case studies of the world's most innovative D2C brands. Before Colaboratory, Andrew was the Managing Director of D2C Commerce at VMLY&R and has held executive positions at top brands like Best Buy and Vista Outdoor Inc. In this episode… ...
2023-07-0448 minUp Arrow PodcastHow Your Amazon Price Listing Affects Profitability With Chad RubinChad Rubin is the Founder and CEO of Profasee, a pricing platform enabling Amazon brands to predict product pricing. Chad began his career in the e-commerce industry in 2008 and has since founded six companies, including Deep and Sassy, Think Crucial, and Skubana. As a speaker and Amazon expert, he speaks about e-commerce, Amazon, and SaaS at global conferences and webinars. Chad is also the author of the Amazon bestseller Cheaper, Easier, Direct, which guides readers on uncovering success by disrupting industries. In this episode... Amazon has become one of the largest e-commerce platforms for brands...
2023-06-3057 minUp Arrow PodcastTop Hacks To Boost Your eCommerce Website's Conversion RatesKurt Elster is the Co-founder and CEO of Ethercycle, an agency with a proven track record of creating web-optimization strategies for top brands like Jay Leno's Garage and HOONIGAN. As a senior e-commerce consultant and Shopify expert, Kurt helps merchants boost website sales. Kurt is also the host of The Unofficial Shopify Podcast, which explores tales of e-commerce entrepreneurship with a focus on Shopify. The show has over two million plays and features industry experts like Shopify's President, Harley Finkelstein. In this episode… In today's online shopping landscape, a user-friendly website is an integral factor of...
2023-06-2753 minUp Arrow PodcastBest Practices for Influencer Marketing Strategies With Alexa VogueAlexa Vogue is the SVP of Brand Partnerships at FamFluence Talent Management, an agency managing top-performing creators in the family space across social platforms. She is also the SVP of Brand Partnerships at Brilliant PR & Marketing, a PR and influencer marketing firm. In her roles, Alexa develops creative campaigns to help brands achieve their KPIs. With over 10 years of influencer marketing experience, she has worked with various partners, from small startups to global brands, including Amazon, Walmart, and Disney. In this episode… Social media platforms have evolved from promoting digital relationships to functioning as strategic ma...
2023-06-2050 minUp Arrow PodcastHow To Accelerate Your Business Idea With Yarden ShakedYarden Shaked is the Co-founder and CEO of Varos, a data-sharing platform helping companies compare KPIs with their competitors. Varos, a Y Combinator startup, provides performance marketing benchmarks to over 4,000 brands, agencies, and SaaS companies. Yarden is an active angel investor and was a Private Equity Investor at Apax. In this episode… An entrepreneur's role is to create innovative ideas that mature into functioning businesses. However, not all ideas come to fruition. Turning your vision into a business model takes sheer determination, hard work, and resources to solidify your mission and goal. What resources can you...
2023-06-1351 minUp Arrow PodcastThe Value of Democratizing First-Party Data With Sean LarkinSean Larkin is the Co-founder and CEO of Fueled, a first-party data management company providing client and server integrations for e-commerce businesses. Sean is a SaaS founder and veteran agency growth marketer. His experience as a technologist building, purchasing, and selling businesses has aided his ability to assist companies wrestling with complex data and integration challenges. In this episode… The use of third-party data has steadily decreased and is being replaced by democratized first-party data strategies — putting e-commerce businesses at risk of losing years of data. How can you keep your company from losing valuable cons...
2023-06-0659 minUp Arrow PodcastBreaking Boundaries: How a Single Father Founded a $60 Million Company Marketing to Single WomenJonathan Beskin is the Founder and CEO of SinglesSwag, a subscription service designed to empower single women. In less than five years, Jonathan's startup has accumulated $60 million in revenue. He has been featured twice in the Inc. 5000 list. Jonathan is also a digital advertising and e-commerce expert and speaker. In this episode… Can you recall a time when you had an innovative idea that was immediately dismissed by your mentor? Chances are you've encountered rejection at some point in time. This experience can suppress your passion, leading you to neglect your idea entirely — but only if y...
2023-05-3047 minUp Arrow PodcastHow To Prepare for the Evolution of Data Analytics With Chase ZiemanChase Zieman is the Co-founder, Chief Data Officer, and General Manager of Data Products at Cart.com, an e-commerce software and service provider helping brands scale and streamline delivery processes. Chase is an expert in the data sciences industry and has experience leading high-performance teams for growth. He began his career in AI within Deloitte's counter-terrorism and fraud detection spaces before leading data science at companies, including Home Depot and Vail. In this episode... Tracking attribution helps you understand your customers' online habits and the marketing strategies influencing their purchases. While the benefits of attribution...
2023-05-231h 02Up Arrow PodcastIt's Lonely at the Top: The Real Life of C-Suite Executives With Robert GilbreathRobert Gilbreath is a strategic advisor and the previous Vice President and General Manager of ShipStation, a web-based order management and shipping software designed to increase efficiency for e-commerce companies. In his role, he managed a nine-figure P&L statement and an eight-figure marketing budget, led a team of 175 employees, and directed shared resources. Robert's background as an entrepreneur and strategic advisor includes SaaS advising, brand building, business development, user experience, marketing, and recruiting. In this episode… CEOs are often isolated from others. Even when standing at the center of your own company, it can fe...
2023-05-1654 minUp Arrow PodcastIncrease Lifetime Value Using Omnichannel Marketing Strategies With Mark FriedmanMark Friedman is the Vice President of Digital at Eddie Bauer, a retail brand for outdoorsmen and adventure enthusiasts. As a collaborative leader with various specialties in the e-commerce industry and knowledge of driving website traffic, Mark has helped business owners scale their companies with digital marketing techniques and strategies. In addition to his expertise in e-commerce and brand marketing, Mark's knowledge extends to various facets of business management, including development, project, financial, and marketplace. In this episode… A strategic way to increase your brand's lifetime value is to establish a multichannel marketing approach. Although ou...
2023-05-1639 minUp Arrow PodcastHow Customer Value Optimization (CVO) Is Revolutionizing the eCommerce Industry With Valentin RaduValentin Radu is the Founder and CEO of Omniconvert, a technology company helping D2C e-commerce and retail companies scale their businesses. Upon realizing his passion for creating systems to improve business processes, Valentin launched his first startup. Understanding the principles of conversion rate optimization and recognizing the value of lifetime customers has led him to craft a new e-commerce category: customer value optimization (CVO). Valentin also founded Omniconvert's CVO Academy to educate e-commerce professionals on improving the customer lifetime experience. In this episode… Without recurring customers purchasing your company's product, your business would lose pr...
2023-05-1647 minUp Arrow PodcastMatt Bahr, Founder & CEO of Fairing, Discusses Ecommerce Attribution and Post-Purchase SurveysMatt Bahr is the Co-founder and CEO of Fairing, which helps e-commerce brands build sustainable customer relationships and growth models. Matt has spent the last decade helping brands with attribution and analytics. He also advises and consults various businesses, from direct-to-consumer brands to public companies. Matt specializes in e-commerce, D2C startups, SEO, web development, and CR optimization. In this episode… No matter your company's industry or market, your product sustains your business. Understanding your customers and their shopping habits provides insight into online marketing strategies. What attribution tools are available to leverage the post-purchase cu...
2023-05-0353 min
2X eCommerce PodcastSE8 EP02: Optimize Direct Response Ad Campaigns for EBITDA and Profit - not ROAS w/ William HarrisOn today’s episode of the 2X eCommerce Podcast, Kunle interviews William Harris, a successful Ohio-based eCommerce performance marketing and Founder of eCommerce growth agency, Elumynt. William has helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. His agency, Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner. William has authored over 200 articles about eCommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places. In this episo...
2023-02-141h 17