Shows
C-Suite Sales & Marketing PerspectivesHow to Successfully Onboard a New VP of MarketingđĄ Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a clear content strategy, creating engaging content, and balancing urgent tasks with long-term planning. đĄ"As an executive marketing leader, you can get caught in a tactics trap from listening to input from your peers and your team. That's why it's important to be strategic and balance tactical execution." - Anni...2024-07-1024 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 35 - Recession-Era marketing starts nowâwith Fractional CMO Annie WissnerGetting specific about your ICP is an old sawâbut why then arenât more companies marketing efficiently?Our guest, Annie Wissner, says the reason is because weâve become too used to bull markets where you have wiggle room in marketing execution. âWe're still in that digital wave where it's primarily about Google Search, but there's a lot of other methodologies that can be utilized to get to customers and prospects in a much lower cost and effective manner.âThe times they are a changingâand those of us like Annie that have been th...2022-07-2122 min
StrategyCastEpisode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of WhispirThe Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.2022-05-1725 min
The Copernican ShiftHow to Be the Best Representative of Your Own Product, with Annie WissnerDo you understand the product or service youâre selling? I mean, really understand it? Iâm often surprised by the number of marketers who have never actually used the product theyâre marketing â maybe have never talked with anyone who has. Annie Wissner, CMO at Whispir, leads by example to make sure the Whispir marketing team knows the product inside and out. This knowledge generates excitement, enables the team to truly add value for their customers, and is a perfect example of transformation in action. You can follow Annie on LinkedIn.2022-03-0241 min
StrategyCastEpisode 191: Defining KPIs and Strategic Targeting of Ideal Customers with Annie Wissner of Hexagon Mining.âTaking a âspray and prayâ approach puts you in danger of, at best, being ignored by the wrong people, and at worse, the right people opt out.â Â Annie Wissner runs marketing for Hexagon Mining, where she has helped transform the business into the first enterprise solution for mines. She has 20+ years in the B2B technology industry, and is a high-energy maximizer with certified project management skills. Both deadline and metric driven, Annie holds herself and her team accountable for delivering results that impact the bottom line. She proudly stands at the forefront as the lines bet...2018-07-3028 min